Master Class in Print and Online Media Management Seminar Goals: (All will be discussed in detail during the following sessions) • Media (print and broadcast) environment in Morocco, Arab world • Impact of regulatory and political restriction • Rise of social media platforms • How media can use that to their advantage • Changes needed to adopt a more open newsroom environment • Concerns about social media-driven coverage Master Class in Print and Online Media Management In Summary: Print/Broadcast Regulatory environment has not changed much Governments still major players, controlling licensing, tight press laws, hold over adv. Budgets But significant changes in the online world Most countries without adequate laws, for registering, effectively monitoring, knowing how to use them Master Class in Print and Online Media Management In Summary (2) Worldwide, the online phenomenon, couple with the two issues just mentioned have meant: Changes in the economic model for traditional print and broadcast media Changes in how traditional media have modified coverage Changes in newsroom and management structures Hiring new reporter, re-training existing reporters, editors, newsroom space changes, knocking down walls! Technology investment Master Class in Print and Online Media Management In Summary (3) Complete shift to online/social media answer? Need to better understand: Contributions + Hazards Fake News! “Post-Truth Master Class in Print and Online Media Management Session 2: More detailed discussion of the media environment in Morocco today and what can we learn from it Master Class in Print and Online Media Management Session 2: • Number of print, broadcast, social media news organization in Morocco • The changing dynamics of print/broadcast/online in Morocco • Readership/Viewership in Morocco (trying find comparative figure in MENA) • Breakdown into each category in Morocco • Economic environment Why is that important? Master Class in Print and Online Media Management Session 2: Le Maroc dispose d’une presse riche et très diversifiée, mais toujours à la recherche d’un lectorat conséquent. En effet, avec quelques 588 titres, dont 425 édités en Arabe, 142 en Français et 8 en Tamazight, le taux de pénétration des quotidiens (le nombre d’exemplaires diffusés pour 1000 habitants) reste très faible KPMG: Readers of written press constitute merely 1 percent of the Moroccan population.” This translates to no more than roughly 330,000 Moroccans out of a total population of about 33 million. Master Class in Print and Online Media Management Session 2: Morocco has nine domestic free-to-air channels: seven government owned, one privately owned, and one of mixed ownership. Al Aoula 2M TV Arryadia Arrabia Al Maghribiya Assadissa Aflam TV Tamazight TV Medi 1 TV Pink Maroc Morocco TV Morocco Series Channel Master Class in Print and Online Media Management Share of total Position Channel Group viewing (%) Government of 1 2M TV Morocco (68%) 29.9% SNI (20.7%) Société Nationale de 2 Al Aoula 7.6% Radiodiffusion et de Télévision Société Nationale de 3 Al Maghribia 2.9% Radiodiffusion et de Télévision Société Other SNRT Nationale de 4 3.6% channels Radiodiffusion et de Télévision 5 Other channels – 56.0% Master Class in Print and Online Media Management Session 2: Internet Le Maroc compte actuellement environ 400 sites d’information électroniques répartis sur l’ensemble du territoire national. 1 Koora.com - Sport News 5 Elbotola.com - Sport News 2 Hespress 6 hihi2 - Sport News 3 Chouf TV - TV 7 Alayam24.com 4 Hiba Press 8 Le360.ma Master Class in Print and Online Media Management Session 2: Comparing Morocco to MENA: Newspapers: • Newspapers in the Middle East have seemingly grown in overall circulation by 1.4 percent over the past five years 2010-2015). MideastMedia.org 2016 • Newspapers in the Middle East recording the lowest circulation growth rate in the past 3 years, a small but significant Arabic speaking audience is turning to the digital space to get their news fix. Arab Media Forum • West suffered a severe circulation erosion in the same timeframe. MideastMedia.org 2016 Master Class in Print and Online Media Management Session 2: Comparing Morocco to MENA: Broadcast: • Television remains a resilient, growing, and increasingly dynamic platform in the Middle East. • The region’s TV market base currently stands at just 50 million TV households, and is dominated by satellite television. • The Arab television industry continues to be dominated by Free- to-Air satellite. There are close to 540 free-to air channels in the region with a steady increase in the number of channels on an annual basis in the last few years. • New channel launches have been largely under the umbrella of large pan-Arab broadcasting groups such as MBC. Master Class in Print and Online Media Management Session 2: Comparing Morocco to MENA: Newspapers Master Class in Print and Online Media Management Session 2: Comparing World Regions to MENA: Newspapers: Master Class in Print and Online Media Management Session 2: Circulation and Number of Newspaper Titles 2010-2015 Master Class in Print and Online Media Management Session 2: Newspaper Circulation per Capita 2015: Master Class in Print and Online Media Management Session 2: Arabic-Language Papers Have Higher Circulation (2015): Master Class in Print and Online Media Management Session 2: Satellite TV Still Dominant Master Class in Print and Online Media Management Session 2: Satellite Dominance in MENA Broadcasting: • MENA TV households: increasing in line with other developing markets, with a compound annual growth rate (CAGR) of 2.6 percent (Latin America: 3.7 percent, Asia-Pacific: 2.2 percent) between 2010 and 2015 • Cable largest TV platform globally, with a share of 37 percent. Satellite, almost 80 percent of the region’s TV households. • Poor Internet infrastructure in non-GCC MENA countries has also hindered the adoption of IPTV in the region. Master Class in Print and Online Media Management Session 2: Coming to you soon: (?) IPTV! • IPTV and DTT are the fastest-growing platforms from 2010 to 2014, with CAGRs of 25 percent and 35 percent, respectively, outpacing the global growth rate, but from a much smaller base. • MENA’s adoption of these types of TV distribution has been driven by the richer GCC countries, due to more high-speed broadband penetration and regulations. • In countries such as Egypt, IPTV is virtually non-existent, and terrestrial TV is declining as satellite TV gains a larger share. This is mainly due to the wider multi-channel choice proposed by satellites and the delays in DTT roll-out. Master Class in Print and Online Media Management Session 2: Pay TV • Pay TV subscriptions continue to show a significant growth despite the ubiquity of free content on offer. In markets like the UAE and Qatar, pay TV was present in more than 80 percent of the TV households in 2015. • Pay TV market in the Middle East is divided into mainstream, multi- platform pay TV operators, and IPTV providers OSN is the region’s leading pay TV operator beIN Sports has the most subscribers IPTV primarily consists of GCC telecom operators Etisalat and du in UAE, STC in the KSA, and Ooredoo in Qatar. Master Class in Print and Online Media Management Session 2: Leading Pay TV and IPTV Providers (2015) Master Class in Print and Online Media Management Session 2: What do people watch on Free-to-Air satellites? Master Class in Print and Online Media Management Session 2: Given those trends, what the demographic and technological realities in Morocco? If, as media managers, you decide to make changes in your operations, you could make better decisions by having more accurate data (All data in the remaining slides are specific to Morocco) Master Class in Print and Online Media Management Session 2: Internet users and access types in Morocco 17.8 millions of Moroccans aged 5 years and older did connect to the internet in the last three months of 2015. The proportion of Internet users has increased compared to 2014, rising from 56.8% to 57.1% in 2015 Session 2: Penetration and growth of mobile telephony in Morocco Session 2: Growth of smartphones in Morocco: 14.7 million units in 2015, which represents a significant increase of 5.3 million units compared to 2014 Session 2: Barriers to owning smartphones Session 2: Internet access on mobile phones Session 2: Why do they access? Session 2: What sites do they access? Session 2: Main barriers to Internet use on mobiles Session 2: Fixed telephony continues to decline in 2015. Hence, the proportion of households equipped with fixed telephony decreased by about two points from 24.1% in 2014 to 22.3% in 2015 Figure 1 : Evolution in % of individuals and households’ ICT equipment (2004-2015) (% of individuals aged 12-65 years/ % of households in areas connected to the electric grid) Session 2: Households with fixed line The proportion of households equipped with a fixed line has been decreasing during the past six years with less than one in four households that was equipped in 2015 (22.3%) Session 2: Motivation for getting fixed line Session 2: Household by computer type Session 2: Household with Internet type Session 3: Given the above data showing a clear move towards better and more expanded use of ICT in Morocco, how can media think differently about other newsroom management theories and practices? Session 3: Session 3: Too often, digital progress has been accomplished through workarounds; now we must tear apart the barriers. We must differentiate between mission and tradition: what we do because it’s essential to our values and what we do because we’ve always done it. Session 3: Today, they [the articles]also lead people to devote valuable space on their smartphone’s homescreen to our app, to seek us out on social media amid the cacophony and to subscribe to our newsletters and briefings.