The Standard - Hong Kong's biggest circulation English daily newspaper The Standard is the first free English daily newspaper in Hong Kong. It delivers a lively mix of local, business, financial, China, international and sports news, as well as entertainment and lifestyle features plus the lively Weekend Glitz section. With its handy tabloid size, snappy layout and vibrant graphics, The Standard delivers news and entertainment in an easy-to-read, colorful and compelling format.
The StandardJobs is a recruitment advertising section publishes every Thursday in The Standard, providing high-quality and effective recruitment advertising platform for corporate recruiters to reach job seekers.
Distribution Channels: • Street distribution: Over 220 street distribution points stationed in high traffic business & residential areas as well as MTR entrances, including Central, Admiralty, Sheung Wan, Wan Chai, Quarry Bay, Tai Koo, North Point, Fortress Hill, T.S.T., Jordan, Mong Kok, Yau Ma Tei, Hung Hom, Kowloon Tong, Prince Eward, Kwun Tong, Ngau Tau Kok, Kowloon Bay, Lai Chi Kok, Mei Foo, Cheung Sha Wan, Lai King, Tseung Kwan O, Sha Tin, Tai Wai, Fo Tan, Ma On Shan, Tai Po, Fanling, Sheung Shui, Tai Wo, Yuen Long, Tin Shui Wai, Tuen Mun, Tung Chung, Tsuen Wan, Kwai Hing, Kwai Fong, Tsing Yi …... For detail distribution list, please visit http://thestandard. com.hk/TS_StreetPoints_2013-10.pdf
• All Airport Express stations: Distributed at inside area of Hong Kong, Kowloon, Tsing Yi, Airport and Asia World Expo stations • Tertiary education institutes: Distributed in 73 points include The University of Hong Kong, The Chinese University of Hong Kong, City University of Hong Kong, The Hong Kong Polytechnic University, Lingnan University, The Open University of Hong Kong, Hong Kong Baptist University, HKUSPACE
• Residential Estates and commerical buildings: Distributed in over 350 real estates and 70 commercial building in Hong Kong, Kowloon and The New Territories
• Redemption at Circle K: Redeemed at over 340 stores of Circle K located in Hong Kong Island, Kowloon and New Territories
• Online version: Availiable at http://www.thestandard.com.hk
• Complimentary job posting at 3 popular job boards in town Readership Profile : • 81% of readers are Executive, Mid-to-top Management, Professional and Associate level • 42% of readers are in tertiary educated or above • 35% of readers use English as a home language
HK The Population Standard
Gender Male 47% 48%
Female 53% 52%
Age Group Age 24 or below 19% 29%
Age 25-49 50% 42%
Age 50 or above 31% 28%
Mean Age 39.9 36.4
Median Age 41.2 35.3
Language English as Home Language 12% 35%
Education Tertiary or above 25% 42%
Firm Size^ Work in Mid-to-large firm(>50) 59% 68%
Mid-to-top Management/ 30% 52% Professional & Associate#
Occupation^ Executive 35% 29%
Blue Collar 17% 5%
Decision Maker^ Business Decision Maker 27% 49%
Household Income HK$30,000+ 51% 67%
(monthly) HK$50,000+ 19% 39%
^ Base: HK Full-Time working population # Denotes Top Management, Owner, Manager, Supervisor, Professional, and Associate Professional Source: Ipsos Media Atlas 15Q1 - 15Q4 report (HK aged 12-64); % excluding refusal