Pershore Conservation Area

Defford Road modest cottages. With few exceptions, all were built or re-modelled in the 18th and early 19th centuries, with a resulting architectural unity and coherence derived from all buildings sharing common design characteristics of the Georgian/Regency architecture of the period and use of a restricted palette of materials.

4.40 Many of the buildings are listed for their special architectural or historic interest and some have visible earlier origins, with timber framing apparent in rear, side or internal walls. A number show 19th century alterations to their principal elevations to include updated design features from this period. Many others still stand much as originally 4.36 designed. The result is an architectural unity and In contrast to the rest of the conservation area coherence and a wealth of quality historic houses are a mix of terrace, semi-detached and buildings that is one of the outstanding features of detached buildings, are single, two and three the town. storey in height and are set back behind front gardens. 4.41 Most buildings share common design 4.37 characteristics of: The cricket ground is a remnant of the fields that once flanked the historic heart of the town. This • limited spans/plan depths dictated by historic space is important to the setting of the building construction methods conservation area at the rear of Bridge Street and • a simple main rectangular plan form, often with a valuable buffer between the conservation area one or more rear wings and more recent residential expansion to the • common moderately pitched roofs of 37-45° south and west. One of the points of access from • tight verges with simple lime mortar fillets the main street to the former fields and lands • carefully ordered fenestration on principal behind the medieval town passes through the elevations area as a public footpath. The path gives views to • end chimney stacks Bredon Hill and to the rear of Bridge Street, from • quality brickwork in Flemish bond with narrow where the development of the town and joints and lime putty mortar relationship of building to plot can be appreciated.

4.38 Although there are no individual buildings of special architectural interest in this area, the composition of buildings set within or against a backdrop of trees and open space is a pleasing introduction to the historic heart of the town at Broad Street.

Buildings 4.39 The majority of buildings in the conservation area are dwellings, ranging from substantial houses to Large prestigious houses - 24 Bridge Street Pershore Conservation Area

Large prestigious houses - Bridge Street

Enriched door canopy Enriched doorcase

4.42 doorcases and cornices, voussoirs and enlarged Many buildings incorporate an arched carriage keystones. entrance to the side, with double panelled or vertically planked solid doors, or side passage 4.45 doors giving pedestrian access to the rear. Arched carriage entrances or side passage doors are frequently incorporated into their design. Large Houses Dormers and rooflights are noticeably absent. 4.43 These buildings are large in size, denoting 4.46 prestige. They are typically three bays wide, three Buildings of this quality are concentrated in Bridge storey in height, frequently with a double pile plan, Street, reflecting the historically higher social often with one or more rear wings and large in status of this area in the town's development, with scale, with large doors and windows reflecting examples in the High Street and Broad Street. high internal floor to ceiling heights. Principal elevations are characteristic of the Classical Smaller Houses architectural influence of the period, with careful 4.47 order or symmetry and verticality in elevation, These are typically two to three storey, with one or incorporating a centre placed door with doorcase two bays, single pile, occasionally with one or and fanlight, carefully proportioned double hung more rear wings, and are smaller in size and scale vertical sliding sashes under flat heads to each with smaller windows and doors reflecting lower side and matching ridge chimneys to each gable internal floor to ceiling heights, frequently with the end. upper floor window diminished in size or the upper floor within the roofspace. 4.44 Additional or alternative architectural features to 4.48 demonstrate prestige are incorporated into their Smaller houses still exhibit Classical influence in design, such as coped parapets, hipped roofs, their design, with careful order or symmetry in forward breaking bays, wrought iron balconies, principal elevation with a centre placed panelled tripartite windows, stone steps with decorative door with doorcase, carefully proportioned sliding wrought iron railings to a raised ground floor, sash windows under flat heads to each side and stone dressings, and other embellishments such end chimneys, but have plain roofs with dentilled as moulded eaves cornices, plat and sillbands, eaves and fewer embellishments. Small or string courses, pediments and pilasters, enriched modest dormers are occasionally a feature, set in 25 Pershore Conservation Area

Smaller houses - upper High Street

the roof or mounted off the wall plate. Side passage doors are frequently incorporated into their design. Rooflights are absent

4.49 Smaller houses are concentrated in the High Street, with examples in Broad Street, Church Row and Newlands, reflecting the lower social status of these areas in the town's development.

Terraces 4.50 These houses date from the 19th century and Smaller houses - Bridge Street exhibit features characteristic of their type and date. Individual single bay houses are joined together as a unified design, are two storey with a simple plan and a simple repeated arrangement of a panelled door to the side of a single set of sash or casement windows under flat or arched heads, and a ridge mounted chimney.

4.51 These houses are very modest in size and scale, with equal sized windows at ground and first floor, reflecting common floor to ceiling heights, and frequently incorporating side passages into their design. Dormers and rooflights are absent.

4.52 Terraces are concentrated in Priest Lane, Lower Terraces - Priest Lane 26 Pershore Conservation Area

Cottages - Priest Lane, the Upper upper High Street 4.54 High Street and Small wall plate mounted dormers are present in Newlands, reflecting timber framed cottages, but absent in others. the lower social status Rooflights are absent. of these areas in the town's development. 4.55 Cottages are concentrated in Church Row, Cottages Newlands and upper High Street, reflecting the 4.53 lower social status of these areas in the town's Cottages are two development. storey with one or two bays, have a simple Modern Houses rectangular plan and 4.56 are very modest in size and scale with the upper With some notable exceptions, modern floor partly within the roof. Principal elevations development in Pershore has largely embraced have a more random arrangement of usually a the characteristic form, scale and features of its planked door and casement windows, with the historic buildings, achieving a reasonable quality upper floor windows frequently smaller in size than of design appropriate to the surrounds, although the ground floor windows. Chimneys are variously often let down by poor detailing and use of placed along the ridge or within the roofslope. inappropriate materials.

Cottages - upper High Street Modern houses - Church Street

Cottages - Church Row Ancillary Buildings 4.57 Other main building types in the conservation area are ancillary buildings such as wool barns, workshops, storage buildings, stables and coach houses. These are typically sited at the rear of houses and cottages and are contemporary in date with the principal residential building. Some have been converted to residential uses. Where buildings survive unaltered they are typical in form and design of their period and purpose, with simple functional plans and minimal openings in plain walls. 27 Pershore Conservation Area

4.58 These buildings have a visual and functional relationship with the principal building and are subservient in scale, form and design. The presence of these ancillary buildings and their relationship with their principal building is a clue to the history and development of the town and an essential element of the special interest, character and appearance of the conservation area. Storage and workshop buildings rear of Bridge Street Inns and Public Houses 4.59 These are substantial buildings of three or more bays and two or three storey, often incorporating a carriage entrance to stabling and coach house behind. They date principally from the 18th or 19th centuries, although frequently incorporating earlier timber framed remains. They are typical in their design of their respective architectural periods, with a form, scale and fenestration reflecting the houses of this period, often incorporating design features such as bay windows and entrance doors under prominent Coach house & porches or hoods. stables, Priest Lane 4.60 Inns and public houses are concentrated in Bridge Street, High Street and Newlands.

Monastic Buildings 4.61 None of the monastic buildings survive, other than the Abbey Church, the Almonry and St Andrew's Church. The churches display architectural features characteristic of their periods, while the Almonry is one of the very few surviving timber framed buildings in the town and has a simple Inns & public houses rectangular plan, plain gabled roof and minimal openings. The Almonry Listed Buildings 4.62 The majority of buildings in the Pershore Conservation Area, particularly those in the High Street, Bridge Street and Broad Street, are "listed" for their architectural or historic Interest. Other buildings and structures attached to, or pre-dating 1st July 1948 and forming part of the curtilage of, these identified buildings are also listed by association. While the aim of the listed building 28 Pershore Conservation Area

Unlisted buildings

19th century shopfront

been able to be identified. The information shown on the map is not definitive. The Council’s Heritage Team should be contacted for advice on whether a building or structure is listed by association before any works are carried out to potentially listed buildings or structures.

Unlisted Buildings 4.64 There are many other buildings that, while not Unlisted buildings "listed", have qualities of age, style and materials which are locally important and which make a legislation is to preserve these buildings for their positive contribution to the character and own sake, any changes affecting them will also be appearance of the conservation area considered in terms of the effect on the conservation area. 4.65 That many of these properties retain much of their 4.63 original character and appearance is to the credit Buildings and structures that are listed by of those owners who have carefully preserved association with those buildings included in the list them. There is, however, no guarantee as to their are shown on the appraisal map where they have future and these properties are vulnerable to future

19th century shopfront

29 Pershore Conservation Area

change. The Management Plan at Part 2 includes these buildings. a proposal for consideration of Article 4(2) Directions to provide long-term protection against 4.68 unsympathetic alterations. The effect of the Several shopfronts, particularly in the High Street, Direction would be that certain alterations which have later 19th and 20th century alterations, formerly did not require planning permission primarily the insertion of larger glass display would need permission in future, but only where windows. Many of the shopfronts that have been the change affects those parts of a property altered at a later date still retain an earlier fronting a highway or public open space. framework. The retention of this historic fabric is important to the character and appearance of the Shop Fronts and Signage conservation area.

4.69 Shop Fronts Late 19th and early to mid-20th century shopfronts 4.66 frequently incorporate large divided flat plate glass Shopfronts are incorporated into the ground floor display windows over a stallriser with a central or of the majority of the buildings in the lower High side door and a fascia. Street, and in Bridge Street and Broad Street where they meet the High Street. Those in the 4.70 High Street date largely from the 19th and 20th The retention of historic shopfronts is important to centuries. Those in Bridge Street are 19th century the character and appearance of the conservation with an occasional vestige from the 18th century. area. A common feature throughout is the use of the bay window and continuous flat hood over. 4.71 Some of the modern shopfronts in the High Street 4.67 are poorly designed and detailed, with deep Shopfronts from the 18th and 19th centuries are fascias and large undivided display windows and distinctive in design. Small display windows very shallow or no stallriser. These detract from comprising canted or square bay windows with the character and appearance of the conservation glazing bars and small panes of glass are set on area. Some in the High Street echo the design a brick base, to the side of a separate part-glazed principles of earlier 19th century shop windows, and part-panelled entrance door, usually with a flat with bow, canted or square bay windows, but are lead topped continuous flat hood extending over less finely executed in detail. both. Many of the houses in Bridge Street have a continuous moulded hood over canted bay windows, indicating former commercial uses in

20th century shopfront Shop signage 30 Pershore Conservation Area

Scribed stucco in Bridge Street Shop signage 4.72 Shop signage is a mix of fascia and hanging signs. 18th and 19th century shop windows have small fascias or none at all, and fascia signage on these is very modest. Lettering is small and applied directly onto the fascia above the shop window in restrained colours and style. Lettering is applied to the shop windows where fascias are very small or non-existent.

4.73 20th century shopfronts have large fascias and lettering, frequently with separate signage boards attached over the top of the fascia, often larger than the fascia and extending above the shopfront Vestiges of timber frame or below into the window. Occasionally separate signage boards are fixed on the building above the shopfront. Many of the large fascia signs carry an excess of information. These signage details are inconsistent with the restrained quality of signage in the conservation area and detract from its character and appearance.

4.74 Pershore has a tradition of hanging signs. Signs are fixed above the shopfront at first floor level on ornate wrought iron brackets and are restrained in size, design and colours. Many brackets date from the 19th century or earlier and are ornate in design. The retention of this historic fabric is important to the character and appearance of the throughout the conservation area, however, is conservation area. brick and tile, and the use of this limited palette of materials is a key to its uniform appearance. 4.75 lluminated signage is not a characteristic feature 4.77 of the conservation area. Overall, modesty and Walls. Much of the character of the town is restraint in signage on buildings is a characteristic derived from the consistent use of the locally feature of the Pershore Conservation Area, which made rich, orange-red coloured brick in buildings is important to maintain. and boundary walls throughout.

Materials 4.78 4.76 There are several examples of use of scribed The use of building materials in the conservation stucco render over brick on buildings dating from, area reflects what was locally available at the time. re-fronted or altered in the late 18th/early 19th Pershore is close to the limestone belt of the centuries, at a time when this was a fashionable Cotswolds and where stone is used in facing treatment. Scribed stucco finishes occur construction it is Cotswold limestone, regardless more frequently in the lower High Street and of the size, purpose or status of the building. The Broad Street, with fewer examples in Bridge Street predominant building material for walls and roofs and elsewhere in the conservation area. All have 31 Pershore Conservation Area

Timber sash windows and panelled doors

modern paint finished, most in a subtle range of 4.81 whites, creams and greys. Occasional buildings Roofs. The predominant roof covering on have a later painted finish over brick. buildings of all periods and status throughout the conservation area is plain clay tile of a red/brown 4.79 hue. Tiles are largely machine made from the The use of stone is the exception, used for the 19th century, but there are still many examples of churches, the Three Tuns on the corner of Bridge surviving earlier handmade tiles, occasionally on Street with Broad Street and occasionally in front elevations but more often on rear elevations dressings and plinths. Cotswold limestone is or on ancillary buildings. predominant, with occasional use of local blue lias. 4.82 Some buildings are roofed with natural Welsh 4.80 slate, notably some of the large houses in Bridge There are very few obvious surviving examples of Street where its use, before it became more widely timber framed buildings, although remnants of available in the mid-late 19th century, would have timber framed construction is often visible on the conveyed wealth and status, consistent with the inside of buildings, in side walls through size and architecture of these buildings carriageways and passages, and from the rear. These vestiges of framing are tangible evidence of 4.83 the history and development of the town and part The use of slate on Painted timber doors of its special interest and character. many of the smaller houses and cottages in Bridge Street, High Wrought iron casement windows Street is likely to date from later re-roofing, probably replacing earlier coverings of clay tiles.

4.84 Windows. Casement windows are wrought 32 Pershore Conservation Area

Wrought iron hanging brackets

Brick sett coaching entrance

iron and painted timber. Sash windows are inconsistent with the character of the conservation painted timber. Both materials are characteristic area. of their respective periods and status of buildings and the retention of these traditional materials is 4.89 important to the character and appearance of the Where the original coach entrance surfaces have conservation area. survived they are paved with stone, granite and blue brick setts, with some carriage wheel lines 4.85 defined by stone wheelers. Several of the alleys Doors are painted timber. leading into rear yards and gardens retain their early brick sett surfaces.These historic surfaces 4.86 have a patina of age from generations of wear. There are examples of replacement windows and The material and patina is part of the interest and doors in uPVC, stained timber and painted timber. character of the conservation area and it is Replacement windows sometimes incorporate important that these surfaces are retained in-situ. lead strips in imitation of leaded lights, and the design of replacement windows often incorporates 4.90 top-hung hinged opening lights in lieu of side Road surfaces are tarmac, and pavements a mix hung casements and sliding sashes. The of tarmac, concrete block paviours and concrete materials, finishes, and much of the detailing of flags with natural stone and concrete kerbs. The these replacement windows, are inconsistent with modern materials, while serviceable, have a traditional window design, detail and finish ubiquity and quality of finish that is disappointing prevalent in the conservation area and are harmful in association with the historic environment. The to its character and appearance. natural stone kerbs have a patina and quality which is more appropriate and which it is 4.87 important to the character and appearance of the Wrought iron is used for verandahs, balconies, conservation area to retain. hand rails, hanging sign brackets and gates. The retention of this historic fabric and detailing is 4.91 important to the character and appearance of the Private drives and yards are surfaced in loose conservation area. There is a good survival of Cotswold gravel, tarmac or concrete paviours. cast iron gutters and downpipes. The gravelled surfaces gives a soft textured surface finish while the tarmac and concrete 4.88 paviours are less appropriate for the setting of the Plastic and aluminium occurs in some modern historic buildings. shopfronts. The use of these materials is

33 Pershore Conservation Area

Local Details Door furniture Door furniture 4.92 There are many small building and other details in the Pershore conservation area that contribute to its character and special interest and which are important to retain. These include:

• The use of Flemish bond brickwork throughout, regardless of size, date, purpose or status of building

• Fine pointing of brickwork in narrow lime putty joints • Survival of original door furniture, such as doorknockers, knobs, letter plates and hinges

Flemish bond & fine lime putty joints • Cogged or dogtooth dentilled eaves detailing • Serpentine walls to the rear of buildings in Bridge Street

Serpentine walls

• Subtle colour-patterned brickwork in many of the buildings

• Fine wrought iron work in verandahs, balconies, sign brackets and hand rails

Fine ironwork verandahs • The survival of continuous flat and moulded hoods extending over ground floor door and windows

• The listed red telephone box in the High Street

• Sett and stone surfaces to passages and carriage entrances

• Passage and carriage entrances

• Front entrance steps onto pavements

• Survival of boot scrapes to the side of entrance doors 34 Pershore Conservation Area

Side passage entrances Georgian period, are a feature of a some of the large houses in Bridge Street.

4.94 These boundaries define historic plot divisions and contribute to the tight urban grain of the conservation area. They are an integral element of its special interest, character and appearance. The consistent use of brick throughout adds to the unity of the area derived from the common use of materials.

4.95 Where there are vehicular entrances to properties Carriage entrances these are defined by high, double leaf, solid boarded timber gates set between brick piers. Pedestrian entrances through high boundary walls are similarly solid boarded.

4.96 There are few front boundaries in the conservation area. Brick walls are usual, with occasional examples of stone walls, iron railings, timber picket fences and hedges.

Natural Environment 4.97 The natural environment makes a significant Boundaries contribution to the character and appearance of 4.93 the Pershore Conservation Area. Boundaries are a significant feature throughout the Conservation Area. With few exceptions rear 4.98 and side plot boundaries are defined by high brick Despite its tight urban grain, there are areas of walls, in the same local rich red/orange brick used open space that are important to its character and in buildings. This boundary treatment is appearance. Abbey Park and St Andrews Park consistent throughout the conservation area, provide the setting to the abbey church and St regardless of location or status of building. Andrews Parish Centre, and are historically Serpentine walls, a garden fashion of the important as the remnant of the Saxon and medieval abbey precincts. The cricket ground in Brick wall boundaries Defford Road provides the setting of the conservation area at the rear of Bridge Street and is a remnant of the open fields that would once have abutted the town to the west of Bridge Street. It also provides a valuable buffer between the conservation area and more recent residential expansion to the south and west. The river meadows provide the immediate setting of the town from the south.

35 Pershore Conservation Area

Tree avenue in Abbey Park 4.99 Less apparent, but just as important, are private gardens. These remain largely undeveloped and continue in use as gardens. While the full extent of private gardens may not be entirely publicly visible, the lack of interruption by buildings and presence of planting contributes to an impression of openness appreciated from glimpses over boundaries, between buildings, from footpaths to the rear and from the river. These gardens also provide the setting of buildings and are historically important as the open space characteristically found behind frontage buildings on the plots of Trees in Abbey Park the medieval town plan.

4.100 Trees are a feature throughout the conservation area. The groups and avenues planted in the open spaces around the Abbey and St Andrews churches are part of their green setting and are the backdrop to views of Broad Street. The Plane trees in Broad Street were historically planted in this street and give the old market place a green leafy feel despite it being within the heart of the town. The trees around the church, the primary school and the Health Centre in Priest Lane help to integrate this modern development into its historic context.

4.101 Trees are equally important at the backs of properties. There are frequent views and glimpses of these from roads, footpaths, the river and public open spaces. These trees are part of the garden setting of buildings and an essential element of the contrast between the densely packed street frontages and the undeveloped rear Trees in Church Street & at the Abbey plots. Notable individual trees include the large Wellingtonia behind The Old Coach House in Bridge Street and the Horse Chestnut overhanging the wall of the Vicarage in Church Street. Other prominent tree groups are the mixed Pine, Yew and deciduous trees at the rear of the Manor House Hotel in Bridge Street, the trees in the garden of the Vicarage and the Pines, Oaks and Beech trees in Defford Road. The tree cover in many of the gardens on the east side of Bridge Street and the High Street merges with the riverbank trees to give heavy tree cover along the river.

Trees at the rear of High Street & Bridge Street 36 Pershore Conservation Area

Modern shopfront & excessive signage 4.102 All trees over a certain size are protected in the conservation area. Written notification must be given to the Council before carrying out any works to these trees. Some trees are individually protected by Tree Preservation Orders and consent is needed from us before any works to them are carried out. Our Landscape Team can advise on which trees are protected, the type of works which would need to be notified or need consent, the procedures and the likelihood of getting consent for the works. The contribution of the tree to the character and appearance of the conservation area will be a factor in the consideration of a notification or application. New development at the rear of historic buildings

Negative Features & Neutral Areas

Negative Features 4.103 Pershore is fortunate in retaining much of its historic form and fabric without significant loss or intrusion. There are, however, features that compromise or detract from its character and appearance. These include:

• Modern shopfronts in traditional buildings which cause harm to the area and their host buildings, principally by way of their size, design, materials and associated signage.

• Shop signage. Over-large fascia signs, excessive signage, use of plastics detract from the quality of shopfronts, their host buildings and the conservation area

• New development at the rear of historic New development at the rear of historic buildings buildings. These have eroded the historic settlement plan in parts of the conservation area Modern shopfront & over-large fascia sign and intruded on the visual and historic relationship between principal frontage buildings, related plot and the river

• Heavy through traffic along High Street and Bridge Street detracts from the historic, pedestrian and shopping environment

37 Pershore Conservation Area

Through traffic • The High Street car park and its High Street entrance have obliterated some of the burgage plots and introduced an unsightly gap in the street frontage. The wide expanse of tarmac And parked cars detracts from the setting of the historic buildings.

• The corner of 39 High Street with the High Street Car Park entrance where an accumulation of refuse bin, signage, materials associated with the adjacent hot food take- away, the large flue and satellite dish on the gable of the building, are unsightly additions to this prominent corner site

• Widened junctions at Cherry Orchard/High Street and Newlands/Abbey Road which have High Street car park entrance eroded the tight urban grain of the historic street pattern

• New buildings. Some new buildings exhibit design characteristics that are quite different to the established characteristics of the area. The purpose of highlighting these buildings is not necessarily to aim at their re-development, but to guard against them becoming too dominant through future additions or alterations. These buildings will not be regarded by the Council as a guide or precedent for future development proposals

New buildings • Car parking in Broad Street. While the use serves the town the presence of parked cars detracts from the quality of the space and the setting of its buildings.

• Poor quality re-pointing of fine historic brickwork in hard cement mortars

• Replacement doors and windows. A number of properties have had replacement windows and/or doors in uPVC, stained timber or double glazed units. Window and door replacements with new ones of a different Poor re-pointing design, detail, • The petrol filling station in the High Street. materials or The canopy, open forecourt areas and signage finish, erodes detract from the streetscene and break up the local building tight urban grain detail, which is

38 Pershore Conservation Area

Boarded fence in place of brick wall Car parking in Broad Street

an essential part of the distinctive character and Neutral Areas appearance of the conservation area 4.104 There are some parts of the conservation area • Replacement roof coverings in interlocking or which, in their present form, neither enhance or plain concrete tiles or reconstituted slate, which detract from its character or appearance. are poor substitutes for clay and natural slate 4.105 Much of the modern infill developments in the Satellite dishes & replacement windows & doors Priest Lane area, and pockets in the High Street, although exhibiting some different design characteristics to the established characteristics of the area, reflect the scale and form of neighbouring buildings and do not intrude. Similarly, although the Primary School and Holy Redeemer Church in Priest Lane are distinctly modern they are set back from the street front and incorporate planting which helps to integrate them into their setting.

4.106 The large area of tarmac surface and parked cars at the Abbey car park is inconsistent with the surrounding green space setting of the abbey. • Incremental addition of external fixtures to Shrubbery planting softens its visual impact. the front of buildings, such as satellite dishes, alarm boxes, security lighting, video cameras, 4.107 flues, vents and cables, These additions We will be careful, however, to guard against such undermine the quality of the design and properties and areas becoming too dominant appearance of individual buildings and through future additions or alterations. cumulatively detract from the character and appearance of the conservation area • Fences. Some properties have modern timber panelled or boarded fences which jar with the prevailing character and appearance of the conservation area.

We would welcome the opportunity of discussing the scope for improving these features. 39 Pershore Conservation Area

5 Issues Sources 5.1 Victoria County History: Worcestershire Volumes The appraisal has highlighted the following Barrett ,P & Wilson, M. The Book of Pershore. problems and pressures in the Pershore 1980 Conservation Area. Dalwood, H, 1996. Archaeological Assessment of Pershore. Hereford & Worcester County Council • Design quality of new shopfronts and signage Pershore, a Short History. Pershore Millennium 972-1972 • Design quality of new buildings Further Information • Erosion of the town's historic plan form For further guidance and information please contact: • Heavy through traffic along High Street and Bridge Street The Heritage Section Planning Services • Building maintenance & repair Wychavon District Council • Visual intrusion of occasional sites Civic Centre Queen Elizabeth Drive • Loss of architectural features on historic Pershore buildings Worcs. WR10 1PT

• incremental addition of external fixtures Tel. 01386 565565 e.mail: [email protected] • Introduction of timber panelled fences web: www.wychavon.gov.uk

5.2 The Management Plan at Section 2 considers how The following websites contain information relating these might be addressed to ensure the to conservation areas: continuing preservation and enhancement of the character and appearance of the conservation Wychavon District Council at area. www.wychavon.gov.uk

Note English Heritage at Although it is intended that this appraisal should www.english-heritage.org.uk highlight significant features of the conservation area which are important to its character or appearance, omission of a particular feature should not be taken as an indication that it is without merit and unimportant in conservation and planning terms.

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Part 2. Pershore Conservation Area characteristics of the area and which fail to Management Plan preserve or enhance the conservation area. Others are let down by poor attention to detail and materials. 1 Introduction What is this Management Plan for? Action 1.1 We will This management plan is a mid- to long-term • seek improvements to buildings where strategy for preserving and enhancing the opportunities arise through development Pershore conservation area, addressing the issues proposals arising from the appraisal. • assess new proposals against our Local Plan 1.2 Policies on Design and on Preserving and This plan is prepared in accordance with our duty Enhancing the Conservation Area, Preserving under Section 71 of the Planning (Listed Buildings the Setting of Listed Buildings and our and Conservation Areas) Act 1990 to formulate forthcoming supplementary planning document and publish proposals for the preservation and on design enhancement of our conservation areas. 3. Erosion of the town's historic plan 2 Management proposals form Widened road junctions and new development at 1. Design quality of new shopfronts the rear of historic buildings is eroding the historic plan form of the conservation area and intruding and signage Shopfronts and signage that on the visual and historic relationship between fail to respect the qualities of their host building principal frontage buildings, related plot and the in their design and use of materials detract river. from the architectural quality of the building and adversely affect the character and Action appearance of the conservation area. We will • assess new proposals against our Local Plan Action Policies on Development Control, Preserving the We will Setting of Listed Buildings and on Preserving • seek improvements to or replacement of and Enhancing the Conservation Area shopfronts and signage where opportunities arise through development proposals 4. Heavy through traffic along High • assess new proposals against our Local Plan Street and Bridge Street Policies on Shopfronts and Signs, Alterations to Heavy through traffic detracts from the historic, Listed Buildings, Preserving and Enhancing the pedestrian and shopping environment of the Conservation Area, and our Shopfront Design conservation area. Guide Action • address unauthorised alterations to shopfronts We will and signage through enforcement action where • continue to work with Worcestershire County appropriate in accordance with our Enforcement Council and Pershore Town Council to Policy implement a traffic management scheme to discourage traffic flow along High Street and 2. Design quality of new buildings Bridge Street which is sensitive the qualities of Some new buildings exhibit design characteristics the historic environment that are quite different to the established 41 Pershore Conservation Area Management

5. Building maintenance & repair 7. Loss of architectural features on Lack of maintenance is spoiling the appearance of historic buildings some buildings and likely leading to deterioration Several of the buildings in the conservation area with the possibility of ultimate loss of historic have been adversely affected by the use of building fabric, to the detriment of the inappropriate modern materials or details such as conservation area. There are also examples of the replacement of original timber sash or timber instances where repair has resulted in the loss of and wrought iron casements with double glazed historic roofing materials and replacement with uPVC or stained hardwood windows and the loss artificial substitutes and poor quality re-pointing, of original timber front doors. undermining the quality of individual buildings and the area. Action We will Action • consider the need for Article 4(2) Directions to We will those properties listed at Appendix 1, to bring • consider the need for Article 4 Directions to such works under planning control, to ensure bring under planning control works which that the special qualities of unlisted buildings of constitute development local significance are protected.

• advise owners/occupiers of buildings of the • address unauthorised alterations to buildings need for prior consent for works, where relevant, through enforcement action where appropriate, through our advice leaflets in accordance with our Enforcement Policy

• seek retention of historic fabric where 8. Incremental addition of external opportunities arise through development proposals fixtures The fixing of such as satellite dishes, alarm boxes, • address unauthorised works to buildings security lighting, video cameras, flues, vents and through enforcement action where appropriate, cables to the outside of buildings, particularly their in accordance with our Enforcement Policy main elevations, undermines the quality of the design and appearance of individual buildings 6. Visual intrusion of occasional and cumulatively detract from the character and appearance of the conservation area sites The sensitive re-development of key sites such as Action the garage site at the corner of High Street and We will Orchard Road and the High Street gap site at the • address unauthorised harmful additions to entrance to the car park could offer an opportunity buildings through enforcement action where to re-instate more appropriate townscape features. appropriate, in accordance with our The removal of the accumulation of unsightly Enforcement Policy additions to the corner of 39 High Street with the entrance to High Street Car Park would benefit the appearance of this prominent corner. 9. Introduction of timber panelled fences Action There are several instances where boundary walls We will have been replaced with panelled fences, or • continue to encourage appropriate re- panelled fences erected in new development. development of the garage site through our These materials and features undermine the local plan and site development briefs quality of the historic environment.

• Seek the removal of the accumulation of additions at the corner of 39 High Street 42 Pershore Conservation Area Management

Action We will • seek improvements to sites where opportunities arise through development proposals

• consider the need for Article 4 Directions to bring such works under planning control, to ensure that the special character of the area is protected.

• address unauthorised works through enforcement action where appropriate, in accordance with our Enforcement Policy

• assess new proposals against our Local Plan Policies on design and on preserving and enhancing the conservation area, preserving the setting of listed buildings and our forthcoming supplementary planning guidance on design

43 Article 4 (2) Direction

What is an Article 4(2) Direction? Bridge Street No.9 1.1 Church Row Nos.2, 4, 5, 6, 7, 8, 10, 11, 12, 13, An Article 4(2) Direction is an Order that the 14 & 15 District Council can make to provide long-term Church Street Nos. 1, 1a, 1b, 3, 3a, 3b, 3c, 5, 5a, protection against unsympathetic alterations to 7- 9, 14, 16, 18 & 34 unlisted dwelling houses in conservation areas by High Street Nos. 86, 88, 90, 92, 94, 96, 98, restricting certain "permitted development" rights. 100, 106, 108, 110, 112, 114, 116 This means that alterations that formerly did not 118, 120, 122, 124, 126, 128, 130, 137, 139, 141 to require planning permission would need 153, 155, 157 & 159 permission in the future. This would only apply to Newlands Nos. 5a, 7 to 13, 15, 19a, 21 to 31a, 33, elevations or parts of a property which front public 35, 37, 40, 42, 44 to 51, 53, 53a, 55, 62, 64, 66, 68, roads, rights of way or public open spaces. It 70, 72, 74, 76, 78, 80, 82, 84, 86, 88, 90 & 92 would not normally affect the rear of a property or Priest Lane Nos. 11, 29, 31, 33, 35, 37, 39, 41, 43, the rear garden, and does not affect interior 45, 47, 49, 51, 53, 65 & 67 alterations. 1.6 Why consider them for Pershore? The "permitted development" being considered for additional control by the Direction are: 1.2 The conservation area at Pershore has been • The following development comprising of Class designated in recognition of its special A of Part 1 of Schedule 2 of the Town and architectural and historic interest and a desire to Country Planning (General Permitted preserve its character and appearance. Development) Order 1995 which would normally be permitted under Article 3 of that Order 1.3 Although many alterations to all types of buildings a) the formation of any new, or material alteration can be controlled in a conservation area by to any existing window, door, or other openings planning permission, changes can still take place of a dwellinghouse where these front a public to unlisted dwellings and their sites that can road, right of way or open space; damage the character and appearance of the conservation area, but which are "permitted b) the removal or replacement of existing windows development", i.e. they do not ordinarily require and doors of a dwellinghouse where these front planning permission. a public road, right of way or open space; 1.4 c) change to roof materials on a roofslope fronting There are many buildings in the Pershore a public road, right of way or open space. Conservation Area which, although not listed, have qualities of age, style and materials which are • The following development comprising of Class locally distinct and which make a positive C of Part 2 of Schedule 2 of the Town and contribution to the character and appearance of Country Planning (General Permitted the Conservation Area. That many of these Development) Order 1995 which would normally properties retain much of their original character be permitted under Article 3 of that Order and appearance is to the credit of those owners who have carefully preserved them. There is, a) the replacement of painted finishes with stains however, no guarantee as to their future and these on any external woodwork or joinery of a properties are vulnerable to future change. dwellinghouse where this fronts a public road, right of way or open space. 1.5 Article 4(2) directions are proposed for some properties in the conservation area. Those affected would be: 44 Statement of Community Involvement

Introduction 2007 and ended on 30th March 2007. 1.1 This statement is a summary of community 1.6 involvement and public consultation undertaken Consultation was by: by Wychavon District Council in respect of the • Public exhibition at Pershore Town Hall 22nd Pershore Conservation Area Appraisal and February to 15th March and Pershore library management Plan. 15th to 30th March, accompanied by a feedback form Background • A public meeting held at Pershore Town Hall on the evening of 22nd February 1.2 • Publication of the draft appraisal, management A report to the Council’s Development Control plan & proposed conservation area boundary Committee on 30th November 2006 explains the changes on the Wychavon District Council reasons for preparing a character appraisal and website, accompanied by an electronic management plan for the Pershore Conservation feedback form Area. Specifically, the character appraisal and • Placing of the same documents for public plan is drafted in accordance with the inspection during the consultation period at requirements on Wychavon District Council - Planning Reception Wychavon District Council, imposed by the Planning (Listed Buildings and Civic Centre, Queen Elizabeth Drive, Pershore, Conservation Areas) Act 1990, to: 9.00 am - 5.00 pm Monday to Friday. • keep its conservation areas under review; - Pershore public library • prepare policies and proposals for the - Pershore Town Hall preservation and enhancement of the character • Letters to the Civic Society, local Members, or appearance of its conservation areas; and Town Council, Traders Association and to those directly affected by proposed changes to the • pay special attention to the desirability of conservation area boundary preserving or enhancing the character or appearance of the conservation area in exercising its planning functions. Consultees 1.7 The following were consulted on the draft 1.3 appraisal: The preparation and publication of conservation • Pershore Town Council area character appraisals and management plans • Pershore Civic Society is a key step in the Council fulfilling these duties. • Pershore Traders Association • Worcestershire County Archaeological Service Community Involvement • Worcestershire County Council • English Heritage 1.4 • Residents of Pershore Community involvement has taken the form of: • a briefing session with Council Members representing the Pershore Ward Publicity • a briefing session with the Pershore Town 1.8 Council including representatives from the Notice of the public meeting was given by: Pershore Traders Association and Pershore Civic Society • Posters displayed at Pershore library, the Civic • a public meeting at the Pershore Town Hall on Centre, Pershore Town Hall, Pershore Co-op, the evening of 22nd February 2007 "No.8" shop in Broad Street, "Blue" shop in High Street Consultation • Feature in the local newspapers, Evesham Journal & Worcester Evening News during the 1.5 week commencing 12th February The consultation period began on 22nd February • Public notice in the Worcester Evening News 45 Statement of Community Involvement

during the week commencing 12th February • "Latest News" feature of the Wychavon District Council website Home Page • "News Focus" on the Wychavon District Council website Home page • Information on the Wychavon District Council website Heritage page • E.mail notification to the Pershore Civic Society and Town Council

1.9 Notice of the consultation was given by: • Posters displayed at Pershore library, the Civic Centre, Pershore Town Hall, Pershore Co-op, "No.8" shop in Broad Street, "Blue" shop in High Street • Features in the local newspapers, Evesham Journal, Worcester Evening News and The Observer during the weeks commencing 12th February and 26th March • Feature in The Pershore Town Council Spring 2007 newsletter, delivered with the Evesham Journal • Notice placed with the documents at the Civic Centre, Pershore public library, Pershore Town Hall and on the Council's website. • Information forwarded to consultees • Letters to those directly affected by the proposed changes to the conservation area boundary

46 April 2007