Or How the Ch'tis Have Conquered Digital Terrestrial Television
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week 43 / 25 October 2012 CH’TIS MANIA or how The Ch’tis have conquered digital terrestrial television Germany France United States The Netherlands Sonja Zietlow and Groupe M6 Fox commissions RTL Nederland Daniel Hartwich go announces changes a third season of acquires Videostrip into the jungle in its organisation The X Factor week 43 / 25 October 2012 CH’TIS MANIA or how The Ch’tis have conquered digital terrestrial television Germany France United States The Netherlands Sonja Zietlow and Groupe M6 Fox commissions RTL Nederland Daniel Hartwich go announces changes a third season of acquires Videostrip into the jungle in its organisation The X Factor Cover Montage showing Les Cht’is débarquent à Mykonos Publisher RTL Group 45, Bd Pierre Frieden L-1543 Luxembourg Editor, Design, Production RTL Group Corporate Communications & Marketing k before y hin ou T p r in t backstage.rtlgroup.com backstage.rtlgroup.fr backstage.rtlgroup.de QUICK VIEW Sonja Zietlow and Daniel Hartwich to present Ich bin ein Star – Holt mich hier raus! RTL Television p. 8 Fox orders third Reorganisation season of The X Factor FremantleMedia North in Groupe M6 Groupe M6 America p. 10 p. 9 Strengthening its position in the digital advertising markets RTL Nederland p.11 Culture shock W9 (France) p. 4 - 7 A new lab for better service Big Picture RTL Nederland p. 13 p. 12 SHORT NEWS p. 14 - 15 Reality series Les Ch’tis was launched in 2011 and duly became a smash hit in its own right. In fact, season three of the programme enabled W9 to lay claim to being France’s most popular channel among young viewers during that time slot even ahead of TF1. Backstage decided to “CULTURE do a little digging and find out why the programme commands such popular appeal. SHOCK” France – 25 October 2012 W9 Les Ch’tis débarquent à Mykonos 4 The concept behind the programme is simple, dream of achieving professional success in a newly but its very simplicity is what wins people over. adopted home town. That destination is not chosen For example, on 16 October 2012 the French TV at random. In season one it was Ibiza, in season news website Toute la télé wrote: “The Ch’tis are two the Ischgl ski resort in Austria, and last season sending W9 into orbit”, whereas the headline it was Mykonos – all places with a strong reputation chosen on 19 September by audiovisual weekly for a particularly vibrant night life. The basic Ecran total for its Hit of the Week section underlying idea was to induce “culture shock” translates as “Les Ch’tis land in force on W9”. And and ‘parachute them’ into a destination that was for good reason, because the third season of The radically different from their place of origin, explains Ch’tis, dubbed Les Ch’tis débarquent à Mykonos Alexia Laroche-Joubert, who produces the reality (The Ch’tis Land on Mykonos), which aired from series. “We sought out a community that had not 3 September to 19 October, drew unprecedented been shown on TV before and we wanted the series audiences. More specifi cally, the reality series was to feature authentic people”. watched by an average of no fewer than 623,000 viewers, up a massive 66 per cent on the previous season. In total audience that corresponds to a 5 per cent share, a signifi cant increase on season two, which scored an average share of 4.3 per cent. The outcome? Torrents of laughs and some truly precious moments. Between facing their professional challenges and meeting new people, the ch’tis are given an unforgettable experience, to the great enjoyment of the programme’s viewers, more and more of whom have succumbed to their charm with each new series. Each season, fans of the series tune in to follow the exploits of the same group of friends. “It’s a daily date with a group of youngsters with whom they can identify, and people share in their adventures, just like it happens with shows like Friends, Beverly Hills or How I Met Your Mother,” so Fréderic De Vincelles, Deputy Managing Director of W9. “But the really important thing,” he goes on, “is that the show offers these youngsters the chance to exercise a profession. They take part in the show not to become famous, Season one: Les Ch’tis à Ibiza but to land a job, and that’s what sets this programme apart from others in the same genre.” Fans of the series all agree that a large part of Alexia Laroche-Joubert underscors that difference, the programme’s attractiveness stems from its saying: “No script is written in advance. It’s a easy-going atmosphere and the cheery disposition reality series, not a reality show. There is no of the people cast in it, who are all from the fi xed prize to win and there are no contestants or Nord-Pas-de-Calais region in northern France, eliminations. They go on TV to gain recognition, not known for its distinctive accent and the festive renown.” spirit of the local inhabitants. W9’s young ch’tis are barmen, waiters, dancers, DJs and models. It was this difference, in what the 6 September Back home they are real party people, edition of the French magazine VSD called a kings even, but in the series they face the “successfully rejuvenated genre,” that caused considerable challenge of accomplishing their the series’ audiences to skyrocket during its third Next > 5 season, leaving all the competition way behind in its As Fréderic De Vincelles puts it: “A daily programme wake. As another magazine, L’Express, reported on like The Ch’tis is inevitably predestined to be 17 October: “The Ch’tis are annihilating Hollywood watched on video on demand, because not all Girls, the rival programme aired on NRJ12.” viewers have the time to tune in every day. So it’s important to give them a chance to watch the series Les Ch’tis débarquent à Mykonos also proved online, whenever and wherever they want.” tremendously popular in the digital domain, accounting for nearly 13 million video downloads Meanwhile, shooting has already begun on the next on M6 Replay, Groupe M6’s catch-up TV service. season. And this time our friends from northern That was double the demand registered during the France will fi nd themselves trying their luck in Las previous season of The Ch’tis (in terms of the Vegas, USA, no less. The series is scheduled to air average number of videos viewed per episode). in 2013. Kelly Hilary Gaëlle Serena Cindy Mike Christopher Vincent Charles Jordan The cast of Les Ch’tis à Mykonos Next > 6 FACTS & FIGURES ON LES CH’TIS The reality series is produced by Banijay Seasons one and two were watched by average audiences of 340,000 and 380,000 respectively, giving the series an audience share of 4.4 per cent for Les Ch’tis à Ibiza (The Ch’tis Hit Ibiza) and 4.3 per cent for Les Ch’tis font du ski (The Ch’tis Go Skiing) respectively Episode one of season three achieved the programme’s highest ever ratings so far for the first episode in a series, being watched by 450,000 viewers. This landed the programme with an overall audience share of 5.5 per cent The episode that aired on 17 October was watched by 1 million viewers, the largest total day-time audience ever recorded for a reality TV programme broadcast by W9 The Ch’tis is also the most popular programme among French 15 to 24-year-olds, commanding an average audience share of 22 per cent Season three of the reality series proved very successful in northern France: W9 was the most popular digital terrestrial channel amongst viewers living in the region in question, where the programme achieved an audience share of 8.2 per cent W9 will soon be launching a brand new programme along similar lines, called Les Marseillais à Miami (The Marseillans Hit Miami) CLASSIC CH’TI QUOTES The Ch’tis Hit Ibiza “I love dressing up to pull the birds, four or five chicks a night. They flock to me, y’know. I’ve practically lost count.” Jordan “Psst. Wanna know a really cracking secret? The allure of an open shirt, man. I DEFY anyone to look better than me. I mean, it’s UNTHINKABLE!” Vincent “I’d sent postcards before, but that was way back. I couldn’t remember how it was supposed to work. You just stick it in an envelope with a stamp on, or something?” Jordan The Ch’tis Go Skiing “We’re trying to zoom in with our eyes.” Tressia “I don’t even know how to spell Hillary.” Vincent (talking about his girlfriend) “We don’t use the button with V on it, ‘cos V’s a totally useless letter.” Tressia “Shogun to night!” Vincent 7 SONJA ZIETLOW AND DANIEL HARTWICH TO PRESENT ICH BIN EIN STAR – HOLT MICH HIER RAUS! RTL Television Daniel Hartwich (34) and Sonja Zietlow will jointly moderate the upcoming season of Ich bin ein Star – Holt mich hier raus!. Hartwich succeeds the actor, presenter and comedian Dirk Bach, who died unexpectedly on 1 October. Germany – 25 October 2012 Germany’s seventh season of Ich bin ein Star – Holt mich hier raus! starts in January 2013, when a new group of celebrities sets out on the jungle camp adventure. Daniel Hartwich and Sonja Zietlow will report Sonja Zietlow and Daniel Hartwich (right) live from the jungle, commenting on the events in the camp.