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DESIGN ESSENTIALS®

Home Maintenance FOR RELAXED System AND NATURAL HAIR

Symbolizes cleansing of the hair and scalp

Home maintenance is the of healthy hair. Your professional Indicates products that condition the hair and scalp stylist’s Design Essentials Prescriptions combined with regular salon visits are designed to improve the look and feel of hair, making it Indicates products that soft, manageable and full of body. treat hair or scalp problems Healthy, beautiful hair begins in the salon and carries over into the home. With proper maintenance there is Represents styling no end to beautiful hair. Design options for wet hair Essentials® is Your Partner In Style.

Distinct product category icons are featured on Design Essentials packaging for product Represents products that identifi cation and classifi cation: enhance the health and beauty of fi nished styles

Symbolizes products used to maintain and style loose wavy to tightly coiled hair textures shampoos

Design Essentials® Organic Design Essentials® Cleanse Deep Cleansing Therapeutics Shampoo | 8oz Anti-Itch Shampoo | 8oz An excellent fi rst lather shampoo An anti-itch shampoo made with that deeply cleanses the hair of Zinc, an anti- any impurities without stripping it agent that gently cleanses and helps of its natural . Natural control fl aking caused by common botanical ingredients provides scalp conditions such as dandruff moisture and smoothes the hair and seborrheic dermatitis. It also shaft. Safe for daily or weekly use, relieves the scalp of itching and the result is clean, healthy hair with dryness while retaining the hair’s increased volume and manageability. natural moisture balance.

Design Essentials® Moisture Retention Conditioning Shampoo | 8oz A moisture preserving, gentle cleansing shampoo with Cationic conditioners that does not strip the hair, smoothes the cuticle and can be used daily. Enriched with emollients and natural light oils, it restores moisture balance and leaves the hair soft, super moisturized and very manageable. Design Essentials® Gentle Design Essentials® Balance Sulfate Free Strengthening Therapy Nourishing Shampoo | 16oz Cleansing Sulfate Free A light moisturizing Sulfate-Free Shampoo | 16oz Shampoo infused with Rose Hip Oil This gentle cleansing Sulfate-Free and , to gently cleanse, shampoo removes impurities from remove impurities and restore the hair and scalp without stripping moisture balance. Enhanced essential oils and nutrients from the with natural antioxidants and UV hair. It replenishes hair with absorbers to protect color treated light moisture hair from premature fading. without the weight. conditioners

Design Essentials® Design Essentials® HCO Stimulations Leave-In Conditioner | 8oz Super Moisturizing An intercellular treatment, which Conditioner | 6oz acts as a conditioner as well as a A super charged conditioner with blow-drying agent. With thermal essential botanicals and a refreshing protecting properties, HCO, quickly aroma-therapeutic peppermint scent penetrates deep within the hair shaft that calms and soothes the scalp. to replenish needed proteins and Ideal for especially dry hair. seals the cuticle, leaving the hair soft, manageable and full of body. It Design Essentials® Express is always recommended to use HCO Instant Moisturizing after every shampoo and it is ideal Conditioner | 6oz for all hair textures. A rich lightweight blend of emollients and moisturizers that Design Essentials® Hydrate provides instant nourishment for hair, Leave-In Hydrating while softening and detangling | 8oz instantly, providing a smooth and A deep penetrating based weightless fi nish. EXPRESS can be conditioner designed to hydrate, used daily or weekly and is suitable revitalize and moisturize dry, thirsty for all hair textures. hair. It quickly penetrates the cuticle and delivers moisture to prevent breakage. HYDRATE can be used weekly or on dry hair in between shampoos. treatments

The Design Essentials® Treatment line is designed to treat severe hair and scalp problems such as dryness, breakage, dandruff and seborrheic dermatitis. As a result of extensive research, each product in this category helps to strengthen, nourish and fortify the hair, alleviate dryness and severe scalp conditions and maintain a beautiful, healthy style.

Design Essentials® that helps to alleviate a dry, itchy Therapeutics Anti-Itch scalp and help control fl aking Shampoo | 8oz caused by scalp conditions such as An anti-itch shampoo made with dandruff and seborrheic dermatitis. Pyrithione Zinc, an anti-dandruff Rich emollients conditions and agent that gently cleanses and helps control fl aking caused by common scalp conditions such as dandruff and seborrheic dermatitis. It also relieves the scalp of itching and dryness while retaining the hair’s natural moisture balance.

Design Essentials® Therapeutics Anti-Itch Hair + Scalp Treatment | 4oz An advanced anti-bacterial formula made with Salicylic , adds a natural shine to the hair. Design Essentials® Deep Therapeutics Anti-Itch Hair + Scalp Fortifying Treatment | 7.5oz Treatment can be used daily or An intense conditioning treatment several times a week. that immediately penetrates the hair shaft to reconstruct damaged hair Design Essentials® Restore and restore hair strength, porosity Vitamin Treatment | 8oz and elasticity. Natural oils, proteins An enhanced vitamin conditioner and work synergistically designed to penetrate the hair shaft to refortify and revitalize weakened and restore hair strength from the hair. inside out. Formulated with a rich blend of botanicals such as Shea Butter, Oil and Honey, Milk Protein, Conditioners, essential Vitamins, Iron and antioxidants, RESTORE provides the ultimate conditioning protection while visibly fortifying the hair, leaving it smoother, softer, shinier and more manageable. styling products

Design Essentials® moisturize and restore hair strength Compositions Foaming Wrap during styling. Thermal protecting And Mousse | 7.5oz conditioners prevents against heat A lightweight formula infused damage and leaves hair soft, silky, with Oil and with added volume and exceptional Protein to moisturize, nourish shine. and strengthen hair while drying quickly and detangling on contact. Design Essentials® COMPOSITIONS creates smooth Sleek Edge Control | 2.3oz wraps, sets and molds with excellent A moisturizing, fi rm hold smoothing hold for optimal styling. that smoothes the hair line by laying down the edges while creating Design Essentials® sleek styles. SLEEK is also good for Detail Extra-Hold providing texture to short styles. High Gloss Setting Lotion | 8oz A medium to fi rm hold ready-to-use setting lotion enhanced with Panthenol and Protein to fi nishing products

Design Essentials® Design Essentials® Silk Essentials Thermal Herbal Complex 4 Hair & Strengthening Serum | 4oz Scalp Treatment | 4oz A lightweight formula that A compound of four essential herbs provides the hair with 100% silk used to moisturize the hair and that improves the feel, gloss and alleviate dry scalp. This lightweight manageability of hair instantly. formula is ideal for daily use and Enriched with 17 simple amino , great for multiple styling needs such SILK ESSENTIALS easily penetrates as a scalp treatment, a the cuticle, locks in moisture, or a crème press. With Herbal immediately strengthens, bonds and Complex 4 you are sure to gain mends the hair from the inside out. bouncy, silky and radiant hair.

Design Essentials® Design Essentials® Botanical Oils Hair and Body Nutriment Rx | 4oz Moisturizer | 4oz A daily moisturizer that eliminates A synergistic blend of natural oils dryness and restores moisture used to moisturize hair and skin. balance. Enriched with vitamins, This lightweight formula imparts NUTRIMENT strengthens hair that an excellent shine and smoothes has been weakened by chemical the cuticles. Botanical Oils is also or thermal excellent as an all-natural hot oil styling, treatment to rejuvenate, silken and revitalizes moisturize lifeless hair. dull, dry hair and imparts a soft, silky fi nish Design Essentials® with exceptional shine. This light Formations Finishing formula is excellent for daily use. Spritz | 8oz The ultimate fi nishing spray that Design Essentials® Hydrience sprays on evenly and lightly leaving Argan Moisturizing Creme a beautiful sheen and long-lasting | 4oz hold. It leaves hair A lightweight creme that leaves hair manageable soft, silky and lustrous. Enriched without a sticky, with pure Argan oil, hair is instantly hard build-up nourished, moisture is restored, and acts as strands are strengthened, revealing a a thermal luxurious exotic shine. protectant. Design Essentials® Design Essentials® Diamonds Form Professional Holding Oil Sheen Spray | 10oz Spray | 10oz An aerosol oil sheen that adds a A fi rm hold aerosol holding spray lustrous shine to completed styles. that adds volume and provides style Extracts such as Wheat, Aloe and memory. It delivers a strong hold for have been fused together long-lasting styles. This humidity to create lightweight molecules resistant formula reduces and that penetrate and seal the cuticle, swelling of the hair and does not leaving the hair with a naturally fl ake. Wheat protein conditions the healthy shine. This lightweight hair and leaves an extreme shine, formula is an excellent thermal while providing thermal protection protectant for your hair and may be during heat styling. used daily

Design Essentials® Refl ections Shine | 4oz A unique, light, scientifi cally advanced formula that imparts a silky luminous shine. This spray adds luster and a natural sheen to dull, dry, chemically damaged hair. It does not contain alcohol, never weighs hair down, and eliminates that frizzy, fl yaway hair. Excellent for all types of hair. recipes for Common Problems ■ Flaky Itchy Scalp ■ Shedding Hydrate Leave-In Hydrating Shampoo weekly with (long strand ) Conditioner. As a creamy Design Essentials® Apply Stimulations Super leave-in conditioner, it Therapeutics Anti-Itch Moisturizing Conditioner quickly softens, detangles Shampoo, a non-stripping, after shampooing. It quickly and moisturizes dry, dull deep cleansing shampoo penetrates deep into the hair leaving it full of body that will prevent fl aking hair shaft to condition and and shine. After the hair and itching when used moisturize in minutes. has been styled, follow on a regular basis. Follow Moisture allows the hair up with Nutriment Rx with Design Essentials® strand to have much Crème Hairdress as a daily Hydrate Leave-In Hydrating needed elasticity to stretch moisturizer. Conditioner to combat the and return to normal as you dry hair often associated comb and brush your hair. ■ All Hair Types with dandruff sufferers. This advanced formula also Shampoo weekly with For scalp maintenance stimulates the scalp and Organic Cleanse Deep between shampoos, Design opens the pores to allow the Cleansing Shampoo, Essentials® Therapeutics moisturizing conditioners to which is fi lled with organic Anti-Itch Hair + Scalp penetrate and nourish the ingredients that penetrate Treatment complements the root and the hair shaft. deep within the hair shaft shampoo to help control to completely cleanse itching and fl aking. ■ Extremely Dry the hair of any impurities Dull Hair without stripping it. Follow ■ Split Ends Shampoo with Moisture with Stimulations Super Regular trims are the Retention Conditioning Moisturizing Conditioner, to this problem. Shampoo to gently which softens and detangles For added protection cleanse the hair without the hair for increased during the styling process, stripping it of its natural manageability. Set, wrap, use Nutriment Rx Crème oils. Towel blot and apply mold or blow-dry. Once dry, Hairdress for complete DEEP Fortifying Treatment Silk Essentials, Formations moisture balance, Botanical generously to damp hair Spritz, or Refl ections Oils to seal and close the and comb through. Process Liquid Shine act as thermal cuticle and Formations for up to 15 minutes with or protectants while curling or Spritz to add total protection without heat to soften and styling. to the hair strand from the replenish moisture into the environmental elements. hair. Rinse and then apply Design Essentials® Natural Salon Heritage Collection is a premium collection of luxurious, expertly proven formulas designed to deliver exceptional curl care for all types of naturally curly hair. Infused with the highest quality natural butters and oils to maintain and style loose wavy to tightly coiled hair textures Design Essentials® Natural provides intense curl defi nition, excellent moisture with lasting sheen and hold.

Design Essentials® Natural strengthens the hair, leaving it more Curl | 8oz 16oz manageable. After use, you will A sulfate-free shampoo that gently fi nd the hair to be soft, silky and cleanses the hair while adding nourished. signifi cant moisture to the hair. Formulated with high quality Design Essentials® Natural botanical ingredients such as Soy Daily Moisturizing Lotion Bean, Arnica and Rose Hip, you are | 8oz 16oz sure to achieve moisture-rich, soft, A daily moisturizing lotion formulated clean hair with an excellent shine. with a blend of moisture-rich botanicals that will moisturize and Design Essentials® Natural revitalize dry curls and . Ideal for Moisturizing Conditioner | 8oz non-chemically treated hair, Natural A highly moisturizing conditioner Daily Moisturizing Lotion softens enriched with moisture-rich hair and controls frizz. It is botanicals like Jojoba, Coconut perfect for all hair textures, Milk and Sweet Butter that can be used on wet or dry nourishes, detangles and heals dry hair and provides a long damaged hair. Wheat Protein also lasting shine. Design Essentials® Natural and Avocado Oil that provides Curl Stretching Cream excellent moisture. Natural Defi ning | 7.5oz 16oz Crème Gel has strong holding A high performance curl formulation properties, that defi ne and separate with Almond Butter and Soy, that curls while controlling frizz and smoothes and conditions highly providing a radiant shine. Natural textured hair while adding defi nition, Defi ning Crème Gel is ideal for wavy moisture, incredible sheen and frizz to tightly curled hair control. Perfect for adding weight to textures. the hair, it is ideal for enhancing curl defi nition in natural styles for curly to tightly coiled hair types.

Design Essentials® Natural Defi ning Crème Gel | 7.5oz 16oz A creamy lightweight gel, formulated with key natural ingredients like Olive Oil, Jojoba Design Essentials® moisturizes and adds a luminous Natural Twist & Set shine to long lasting styles. Setting Lotion | 8oz A ready to use setting lotion that is Design Essentials® quick drying and provides a medium Natural Curl hold, suitable for naturally curly hair Enhancing Mousse up to tightly coiled hair textures. | 7.5oz Twist & Set is enhanced with a A curl defi ning used to enhance botanical complex that conditions, curl defi nition, separate curls and reduce frizz on loose wavy to tightly coiled natural hair types. Natural Curl Enhancing Mousse provides a medium hold, dries quickly and does not fl ake. Infused with Olive Oil and Vitamin B Complex, hair will be nourished and moisturized with a lustrous shine. styling for Natural Hair techniques

Two Strand Ribbon Twist Curls

Fast and easy style during the transitioning Enhance the defi nition of your beautiful stage providing a consistent curl pattern. natural curls with this quick, simple style. Ideal for wavy to tightly coiled hair.

Products: Products: ■ Natural Curl Cleanser ■ Natural Curl Cleanser (Sulfate-Free Shampoo) (Sulfate-Free Shampoo) ■ Natural Moisturizing Conditioner ■ Natural Daily Moisturizing Lotion ■ Natural Daily Moisturizing Lotion ■ Natural Moisturizing Conditioner ■ Natural Curl Stretching Cream ■ Natural Curl Enhancing Mousse

Instructions: Instructions: Shampoo, condition and detangle hair. Shampoo, condition and detangle hair. Apply a small amount of Natural Daily Apply a small amount of Natural Daily Moisturizing Lotion to hair and section the Moisturizing Lotion to hair and section the hair for control. Taking 1” block partings hair for control. Starting at the nape of the apply enough Natural Curl Stretching Cream neck, taking 1” sections wet hair if necessary to coat the strand and comb through with and apply 1–2 pumps of Natural Curl fi ne tooth comb. Begin the twist by splitting Enhancing Mousse and comb through from the hair in two and twist one strand over root to end gently pushing up on curl to the other. Continue this pattern throughout manipulate curl. Continue until entire head the entire head (re-wet as needed) and is complete. Air Dry or diffuse on low heat sit under hooded dryer until completely dry. to set curls. Using Natural Daily Moisturizing Lotion, untwist each section and pull apart to desired fullness. Wave By Design® is an array of products developed to create soft, silky, shiny and healthy body waves, dry curls, natural and textured styles. These products are applied smoothly and effortlessly, making the hair easy to style. The Wave by Design product suite works to soften, strengthen, restructure and moisturize hair, leaving it shiny and manageable.

Wave By Design® Defi ne & Shine delivers the perfect blend of Shine 2-N-1 Dry Finishing humectants and conditioners that Lotion | 8oz 16oz help maintain the proper moisture Specially formulated, as a balance for permanent curls and moisturizing lotion developed to dry wave systems. It leaves the maintain body waves, texturizers, hair totally shiny and extremely naturals and dry curls. It is a manageable. special blend of humectants and conditioners that revitalize and Wave By Design® refresh hair. Anti-Bumping Serum | 2oz Wave By Design® Prevents bumping due Mist & Shine Dry Finishing to (, Spray | 8oz or ), while An extremely lightweight soothing skin maintenance product designed, to related to hair removal. soften and moisturize curls, body Ideal for daily use. waves and even natural textures of hair. Wave by Design Mist &

McBride Research Laboratories, Inc. P.O. Box 360254 Decatur, GA 30035 U.S.A. 800-535-8683 · S.A.M. www.designessentials.com

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