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Beauty as it should be, naturally … conscientious products Renewable and Sustainable Beauty Getting back to the roots ... naturally inspired, organically infused.

Founder, David Hanen, has dedicated his career to the art of and beauty. From his beginnings as a salon stylist to a successful salon owner, David possessed a fascination with product formulation. This intense interest inspired him to explore organic chemistry.

Following his passion, David created Loma and today he is recognized as a leader in the formulation of sustainable beauty products. Loma pioneered and set the standard for the use of Certified Organic , the primary base for all Loma products.

What makes Loma unique is the belief that it’s not just about style; but healthier, stronger, shinier hair. Loma products are high performing with naturally healing, organic ingredients and based fragrances that embrace this belief. All at a price that rivals retail outlets while delivering performance that far exceeds them!

Loma is made in the USA, we print our own bottles, blend our own products and fill our own bottles! This process makes Loma one of the last independently owned and operated brands in the professional beauty industry actually manufacturing 100% of its own products. Each product is hand crafted in small batches ensuring purity. Nothing is outsourced to keep prices affordable and reasonable.

From the beginning in 1991, product purity is at the forefront, all Loma products are and free, Sulfate free cleansing and free, and all products are good for your hair and skin!

We invite you to experience the pure difference of Loma! Shampoo Shampoo

What sets Loma Shampoo apart from others? Aloemoist Complex. Certified organic ingredients specifically selected to enhance, protect, restore and repair the natural moisture balance while providing vibrant shine.

Daily Shampoo Moisturizing Shampoo • For all hair types especially • For all hair types especially fine to normal. normal to dry. • Naturally nourishing for • Replenishes moisture, restores hair and scalp. the hairs natural balance. • Aromatherapy of Pure • Aromatherapy of Pure Tangerine, and Mango, Orange and Tangerine. Grapefruit. Available Sizes Available Sizes • 15 ml ℮ .5 fl oz • 15 ml ℮ .5 fl oz • 88 ml ℮ 3 fl oz • 88 ml ℮ 3 fl oz • 355 ml ℮ 12 fl oz • 355 ml ℮ 12 fl oz • 1000 ml ℮ 33.8 fl oz • 1000 ml ℮ 33.8 fl oz • 3.7 ltr ℮ Gallon • 3.7 ltr ℮ Gallon Shampoo

Loma Shampoos are PH Balanced, Color Safe and Sulfate free cleansing.

Nourishing Shampoo • For all hair types especially dry, thirsty and chemically treated. • Simply the most luxurious shampoo available! • Aromatherapy of Cranberry and Pear.

Available Sizes • 15 ml ℮ .5 fl oz • 88 ml ℮ 3 fl oz • 355 ml ℮ 12 fl oz • 1000 ml ℮ 33.8 fl oz • 3.7 ltr ℮ Gallon Conditioners Conditioners

Loma Conditioners contain highly effective reconstructive ingredients, rich in amino to repair the hair and maintain moisture balance.

Daily Conditioner Moisturizing Treatment • For all hair types especially • For all hair types especially fine to normal. normal to dry. • Instant light-weight • Penetrates quickly to add conditioner for shine, moisture, strength and shine. detangling and thermal protection. • Aromatherapy of Vanilla Bean and Orange. • Aromatherapy of Tangerine, Orange and Available Sizes Grapefruit. • 15 ml ℮ .5 fl oz Available Sizes • 88 ml ℮ 3 fl oz • 15 ml ℮ .5 fl oz • 355 ml ℮ 12 fl oz • 88 ml ℮ 3 fl oz • 1000 ml ℮ 33.8 fl oz • 355 ml ℮ 12 fl oz • 3.7 ltr ℮ Gallon • 1000 ml ℮ 33.8 fl oz • 3.7 ltr ℮ Gallon Conditioners

Nourishing Conditioner Leave-in Conditioner • For all hair types especially • For all hair types especially dry, thirsty and chemically treated. fine and limp. • Nutrient-rich formula penetrates • Leave-in detangling quickly to repair damaged hair. spray with Sea Salt to add volume. • Aromatherapy of Cranberry and Pear. • Aromatherapy of Pear. Available Sizes Available Sizes • 15 ml ℮ .5 fl oz • 250 ml ℮ 8.45 fl oz • 88 ml ℮ 3 fl oz • 355 ml ℮ 12 fl oz • 1000 ml ℮ 33.8 fl oz • 3.7 ltr ℮ Gallon Healthy Hair Healthy Hair

Loma Treatments are rich in Alpha Hydroxy acids and anti-oxidants to propel hair color, while adding protection from the elements.

Fortifying Repairative Tonic • Appropriate for all hair types. • Instant strength and color protection. • Wearable reconstructor. • Protects all hair color. • Extends blondes brightness. • Creatine and Keratin infused. • Replaces lost proteins in damaged hair. • Instant shine with silky feel. • A conditioning, styling and finishing tool. • Propels color deposition. • Protects against bleach and high lift breakage. • Aromatherapy of Cranberry and Pear.

Available Sizes • 15 ml ℮ .5 fl oz • 125 ml ℮ 4.25 fl oz • 250 ml ℮ 8.45 fl oz • 1000 ml ℮ 33.8 fl oz Healthy Hair

Nourishing Oil Treatment • Rich in organic anti-oxidants. • Smooths and protects the hair. • Complete thermal protection. • Speeds up drying time. • Vitamin enriched. • Absorbs instantly. • No artificial color or fragrance. • Provides shine and humidity resistance. • Protects against hot irons and styling tools. • High shine with natural aromatherapy. • Alcohol free formula. • Mix with Fortifying Repairative Tonic for even better results. • Aromatherapy of Vanilla Bean and Orange.

Available Sizes • 15 ml ℮ .5 fl oz • 125 ml ℮ 4.25 fl oz • 250 ml ℮ 8.45 fl oz • 1000 ml ℮ 33.8 fl oz Styling Styling

Key ingredients of the Loma line include Aloe Vera, Lavender extracts, organic oils and vitamins to restore hair health.

Curvy Crème • Medium flexible hold. • Activates curls and . • Moisturizing rich sea complex. • Color & Keratin Protection. • Aromatherapy of Pear and Cranberry.

Available Sizes • 15 ml ℮ .5 fl oz • 250 ml ℮ 8.45 fl oz Styling

Firm Hold Gel • Really firm to extreme hold. • For the adventurous at heart. • Humidity resistant with no flaking. • Aromatherapy of Orange and Tangerine.

Available Sizes • 15 ml ℮ .5 fl oz • 250 ml ℮ 8.45 fl oz Styling Styling

Maximum Volumizing • Medium to firm hold. • Builds volume and fullness for thicker, shinier hair. • Aromatherapy of Cranberry, Orange and Tangerine.

Available Sizes • 15 ml ℮ .5 fl oz • 88 ml ℮ 3 fl oz • 250 ml ℮ 8.45 fl oz Styling

Maximum Volumizing Solution Molding Crème Smoothing Crème • Medium to firm hold. • Medium hold, low shine. • Light holding, high shine. • Builds volume and fullness • Clay-based styler for • Provides maximum for thicker, shinier hair. definition, control and thermal protection. separation. • Aromatherapy of Cranberry, Orange • For up to 3 days and Tangerine. • Apply to wet or dry hair. smoother results. Also great on curly Available Sizes hair types. • Aromatherapy of Pear. • 15 ml ℮ .5 fl oz • Aromatherapy of Cranberry. Available Sizes • 88 ml ℮ 3 fl oz 15 ml ℮ .5 fl oz Available Sizes • • 250 ml ℮ 8.45 fl oz 88 ml ℮ 3 fl oz 15 ml ℮ .5 fl oz • • • 250 ml ℮ 8.45 fl oz • 88 ml ℮ 3 fl oz • 250 ml ℮ 8.45 fl oz Styling Styling

Calming Crème

Anti- Leave-In Styling Crème • Extra Light Hold with High Shine. • Quenches thirsty hair; weightlessly. • Detangles, softens and tames frizz. • Wearable nourishing and replenishing treatment. • Soothes over processed, damaged hair. • Humidity resistant. • Thermal and flat iron protection. • Healthy hair instantly. • Aromatherapy of Apricot and Mango.

Available Sizes • 250 ml ℮ 8.45 fl oz Styling

Volumizing • Builds Volume; adds texture and shine. • Medium, flexible hold • Versatile, touchable hold. • Scrunch, smooth or define. • Thermal and flat iron protection. • Humidity resistant. • Seals and protects colored hair. • Aromatherapy of Pear. Available Sizes • 250 ml ℮ 8.45 fl oz Styling Styling

Loma finishing tools add shine, texture and hold for fun, funky and creative looks.

Créme Fiber Putty Forming

Shape • Create • Control • Shine Texture • Piece • Define • Separate Mold • Sculpt • Form • Define • High Shine, Light Hold. • Medium Shine, Medium Hold. • Low Shine, Maximum Hold. • The perfect amount of hold and • Endless options, from mild • Organic Bee’s Wax for molding shine for fun lasting results. to bold. and defined texture. • Humidity resistant. • Organic Bee and Carnuba • Kaolin Clay for pliability. Wax for structure. • Carnuba Wax and Shea Butter • Organic Shea Butter to sculpt for light hold. • Shea Butter to define in a and define in a healthy way. healthy way. • Organic Castor Oil for high shine. • Aromatherapy of Mango and • Aromatherapy of Orange and Orange. • Aromatherapy of Vanilla Bean Tangerine. and Orange. Available Sizes Available Sizes Available Sizes • 125 ml ℮ 4.25 fl oz 125 ml ℮ 4.25 fl oz • 125 ml ℮ 4.25 fl oz • Styling

naturally inspired • organically infused

Firm Hold • Excellent finishing spray for all day hold and shine. • May be layered for a firmer hold. • Controls static and is humidity resistant. • Aromatherapy of Raspberry.

Available Sizes • 250 ml ℮ 8.45 fl oz Education Education

Aloemoist Complex Specifically chosen naturally based green chemistry to moisturize, enhance, protect, restore and repair the hair.

We innovated the use of Aloe Vera Gel in the salon industry 25 years ago!

Aloemoist Complex consists of pure organic plant extracts, oils, vitamins and that are chosen for their beneficial properties for a simple and clean approach to healthier hair and a sustainable environment.

Aloemoist Complex is especially effective on all hair including dry, thirsty, color treated, foiled and smoothed hair types. Repairative Ingredients Creatine: 35% more effective than any protein or keratin on the market at rebuilding the internal tensile strength of the hair especially color treated, foiled and bleached hair types. You can never over-proteinize the hair when using Loma products.

Quinoa Protein: Gluten free, protein rich in amino acids to repair the cuticle layer and impart shine and moisture to the hair.

Panthenol: Vitamin B-5 that is derived from natural sources imparts moisture to the hair.

Tocopherols: Sunflower based organic Vitamin E rich in natural anti-oxidants for protection of the hair and skin. Education

Organic Extract Aloe Vera Gel: the ultimate healing plant most effective on skin and hair. Lavender: Soothes the hair and skin for healthy results. Fennel Seed: Extends all hair color vibrancy by killing excess peroxide and ammonia residue left over after color services. Sunflower Seed: Reduces the fading of all hair colors and helps to repair UV damage. Organic Oils Avocado Oil: Quickly quenches dry and thirsty hair. Rich in Vitamin A, D, E and B-6 and natural Amino Acids to add strength to the hair. Sunflower Oil: A natural emollient with thickening and moisturizing properties to restore the hairs health and strength. Oil: Adds instant nourishment to the hair. Rich in Vitamin A, B-1, B-2, C, D, E and K and anti-oxidants for deep replenishment of hair and skin. : The most effective instant to the hair. Rich in Vitamin E and B complex to protect the hair and skin from harsh environmental damage. Castor Oil: Excellent conditioning effects on the hair and scalp. Rich in natural and nutrients for healthier hair. Oil: Rich in natural Vitamin E, Omega-9, Oleic , which penetrate the hair to hydrate and moisturize. www.lomaforhair.com | 866.306.7436 Toll Free Made in the USA

Loma is proud to use ENVIRONMENT®, a Neenah Paper product made with 100% PCW. This paper is also FSC Certified, Carbon Neutral and Green Seal Certified. © 2015 All Rights Reserved. Innovative Salon Products, Inc., Monroe, WA