Education Sheets – Hair

EDUCATION SHEETS – HAIR

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 COMPLETE OIL-INFUSED APPROACH TO HAIR CARE AND STYLING

Moroccanoil is the leader and pioneer in oil-infused beauty products. Our expertise in the creation of formulas that combine the treatment and nourishing properties of oils, along with cosmetic ingredients to create highly performing emulsions is what sets us apart from other brands. All of our products—from cleansing and conditioning to styling and finishing—are oil-infused, offering a unique approach to hair care and styling that not only leaves hair naturally smooth and shiny, but also improves its condition with each use.

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 MOROCCANOIL TREATMENT For all hair types MOROCCANOIL TREATMENT LIGHT For fine or light-colored hair

Moroccanoil Treatment has the ability to help restore and revive hair damaged from chemicals found in shampoos, color processes and perms, as well as environmental factors. Signature original formula pioneered the oil-infused hair care category, and is now available in Light. Both feature alcohol-free formulas that can easily be absorbed by wet or dry hair, and are rich in antioxidants, vitamins and protein to nourish hair.

• Improves manageability • Detangles • Controls frizz due to processing and humidity • Enhances shine in color-treated hair and keeps color truer longer • Increases elasticity • Gives hair a natural shine and softer texture

HOW TO USE Styling, Finishing and Protection

Formulated for wet or dry hair, a small amount of Moroccanoil Treatment helps significantly reduce blow-drying time and facilitate styling by increasing manageability. Use on dry hair to help smooth and eliminate frizz, and protect from environmental factors such as the sun, wind and others.

Chemical Processing

Color and other chemical processes can have a negative impact on hair cuticle and also damage the amino acids, among which is Tyrosine, found inside the hair shaft. When the Tyrosine is damaged, the hair’s ability to hold color is compromised and hair becomes dry and brittle. Moroccanoil Treatment is rich in protein and antioxidants to help restore needed nutrients, and strengthen hair in the process.

To prepare hair for any of these procedures, use approximately 2–3 pumps or 5 ml of Moroccanoil Treatment directly on dry hair, massaging product throughout. This enhances the hair’s ability to absorb the process as well as help prevent some of the damage caused by chemical services. As Moroccanoil Treatment is absorbed into the hair, add 3–5 ml of Moroccanoil Treatment to the formula and apply as usual—this increases hair’s absorption rate and enhances the shine and depth of color. Do not rinse hair before applying color.

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 MOROCCANOIL TREATMENT For all hair types MOROCCANOIL TREATMENT LIGHT For fine or light-colored hair

Relaxer Process

Prepare hair as usual. Before applying relaxer, apply the treatment directly on hair and gently massage the product through to penetrate to the hair cuticle. Add 3–5 ml of Moroccanoil Treatment to the formula. This will help prevent some of the damage caused by the chemicals.

Hair Extensions

Moroccanoil Treatment is highly effective at diminishing static and preserving hair extensions. As with any product used with hair extensions, we recommend using Moroccanoil Treatment dry or wet, 3 inches away from the bonding point.

Key Ingredients

• Argan Oil: rich in fatty acids and antioxidants that help restore elasticity, smoothness and manageability to hair. • Linseed Extract: derived from flaxseed, a good source of alpha linolenic acid—also an essential fatty acid that helps improve the health of hair. • Cyclomethicone & Dimethicone: fine, cosmetic-grade silicones naturally derived from sand. Silicones act as a lightweight lubricant to make the surface of the hair feel smooth without leaving a sticky residue. Their unique molecular structure (larger molecules with wider spaces between each molecule) allows them to form a breathable barrier without weighing the hair down.

What is the difference between Original and Light?

The Original Moroccanoil Treatment enriched with argan oil continues to be an in-demand product for all hair types and ethnicities. Also infused with this powerful and beneficial signature ingredient, the Light version was created specifically for the delicate needs of ultra-fine and light-colored (including white) hair.

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 EXTRA VOLUME SHAMPOO AND CONDITIONER For fine hair

Moroccanoil Extra Volume Shampoo and Conditioner give a boost of volume while gently cleansing, detangling and hydrating fine or limp hair. The unique volumizing formulas provide shine, manageability and movement without weighing down the hair.

• Lightweight formulas • Revitalizing nutrients protect and nourish • Color-safe • Sulfate, phosphate and paraben-free

HOW TO USE Extra Volume Shampoo: Apply throughout wet hair and scalp, gently massaging to stimulate the shampoo’s volume-boosting properties. Add more water to activate a rich, luxurious lather from the highly concentrated formula. Rinse thoroughly until water runs clear. Repeat as necessary.

Extra Volume Conditioner: After shampooing, gently squeeze excess water and apply from mid-length to ends. Leave it in for 1–2 minutes and rinse well. Use regularly for best results.

Key Ingredients • Argan Oil: restores elasticity, smoothness and manageability to hair. • Glycerin: natural humectant; provides hair moisturizing benefits. • Cocamide Mea: made from fatty acids derived from coconut oil. • Tilia Tomentosa Bud Extract (Linden Bud Extract): naturally plumps up the hair as it conditions.

How does the shampoo and conditioner add volume? The tilia tomentosa bud extract is derived from the Linden plant which is a member of the hibiscus family. This natural extract has the ability to penetrate the hair and plump up the cuticle from the inside out. It nourishes the hair with natural sugars, proteins and hormones that moisturize, increase and reduce static, leaving hair full and lustrous.

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 ROOT BOOST For fine to medium hair

For the ultimate full-bodied hair, Root Boost is designed to deliver lift and movement by prepping the roots with a strong texturized foundation prior to styling with heat. High-performance, nourishing formula instantly amplifies volume at the roots and thickens each strand to provide texture and shape, allowing for volume that never falls flat.

• Enriched with argan oil to nourish hair and scalp • Fortifies and thickens at the root • Long-lasting voluminous texture with natural-looking finish • Helps control static

HOW TO USE Shake well. Spray generously on towel-dried hair at the roots. For a full-bodied effect, apply Volumizing Mousse throughout mid-lengths for enhanced body and movement. Blow-dry in sections, lifting hair away from the scalp.

Key Ingredients • Argan Oil: restores elasticity, smoothness and manageability to hair. • PVP/VA Copolymer: extends hair’s ability to hold a style longer by preventing moisture from being absorbed by the hair shaft. • Polyquaternium-7: an anti-static agent.

Key Selling Statement: Get instant lift and movement with nourishment by prepping the roots with a strong texturized foundation prior to styling with heat.

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 VOLUMIZING MOUSSE For fine to medium hair

A styling mousse that builds body and provides flexible hold. Our weightless formula creates natural styles with lift and movement, without leaving a sticky residue.

• Full body • Flexible hold • Weightless, no sticky residue

HOW TO USE Shake can well. Invert can and apply a palm-sized amount of mousse on towel-dried hair, combing fingers through to distribute product evenly. Blow-dry with a round brush starting at the roots.

Key Ingredients • Argan Oil: conditions for shine, softness and manageability. • Polyquaternium-4: weightless, flexible polymer which provides instant volume, maximum lift and a “memory” factor, for hair that holds its shape and styles that last longer. • Soytrimonium Chloride: hair-conditioning and anti-static agent that adds slip and silkiness.

Why is Our Formula Unique? Not only does Moroccanoil Volumizing Mousse provide flexible hold with movement, it does so with a “memory” factor that remembers the structure of your style. Whereas ordinary products would flake when hair is reshaped, flexible compounds in our mousse allow for long lasting styles. Plus, the formula is enriched with added conditioners to improve the look of hair, leaving it sleek, silky and shiny.

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 LUMINOUS HAIRSPRAY MEDIUM AND STRONG For all hair types

Argan oil-infused hairspray veils hair in a reflective shield of shine that fights frizz and humidity, yet brushes out easily without any flaky residue. Non-sticky formula remains soft to the touch, while offering a long-lasting natural hold. Available in two formulations: Medium and Strong.

• Weather-safe, provides optimal humidity resistance • Holds any style in place all day long • Leaves no flaky residue • Weightless finish with a beautiful shine • Brushable formula leaves hair manageable

HOW TO USE Hold can from a distance of 10 inches away and spray on hair in an all-around motion. For added volume, spray directly onto roots and style as usual.

Key Ingredients • Argan Oil: restores elasticity, smoothness and manageability to hair. • Glycerin: natural humectant; provides hair moisturizing benefits. • Panthenol: a form of Vitamin B5 that lubricates and creates shine to hair.

What type of hairstyles call for using Medium and Strong variants? Everyday styles, easy updos (including ballerina buns and ponytails) and blowouts will benefit from an all-over mist of Medium, while more demanding hairstyles for events such as weddings, high-wattage shoots and red carpet updos call for Strong. Both formulas contain sophisticated and premium-quality ingredients that provide flexible hold—preserving the integrity of any hairstyle—while remaining brushable and soft to the touch.

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 GLIMMER SHINE For all hair types

This invisible veil provides long lasting, unparalleled shine that reflects light and is enriched with argan oil. From sleek, straight styles and volumized looks, to silky waves and high-glam updos, Glimmer Shine is the perfect finishing touch to any hairstyle. In addition to extraordinary shine, it revives the brightness of hair color dulled by over-processing and helps create a protective barrier against environmental elements such as sunlight and extremely dry or cold weather.

• Prevents frizz • Enhances highlights • Protects hair against environmental elements • Ultra-lightweight • Alcohol-free

HOW TO USE Hold bottle 10 inches away from head and spray on dry hair, gently “directing” and distributing the mist above hair’s surface using hands. Let product set for 3–4 minutes after applying. Because of the alcohol-free formula, Glimmer Shine needs extra time to penetrate and dry, thus, it is recommended to avoid manipulating hair once applied.

Key Ingredients • Argan Oil: restores elasticity, smoothness and manageability to hair. • Cyclomethicone & Dimethicone: fine, cosmetic-grade silicones that are natural, derived from sand. Silicones act as a lightweight lubricant to make the surface of the hair feel smooth without leaving a sticky residue. Their unique molecular structure (larger molecules with wider spaces between each molecule) allows them to form a breathable barrier without weighing the hair down. • Wheat Germ Oil: hair conditioning agent rich in Vitamin E, which has natural antioxidant benefits.

Does Glimmer Shine provide UV protection? While Argan Oil and Vitamin E in the product’s formula provide antioxidant benefits that may result in some level of UV protection, Glimmer Shine is marketed as a styling product that is meant to deliver optimal shine and a protective barrier against environmental elements.

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 SMOOTHING SHAMPOO AND CONDITIONER For unruly and frizzy hair

Moroccanoil Smoothing Shampoo and Conditioner instantly provide smoothness and manageability while gently cleansing and detangling unruly and frizzy hair. When used together, proprietary AminoRenew™ ingredient restores amino acids to strengthen hair’s natural keratin structure. Infused with argan oil and argan butter for smooth, healthy- looking and manageable hair, with results that last up to 72 hours.

• Color-safe • Sulfate, phosphate and paraben-free • Proprietary formulas repair and strengthen hair’s natural keratin structure

HOW TO USE Smoothing Shampoo: Massage throughout wet hair and scalp, adding more water to activate a rich lather from the concentrated formula. Rinse thoroughly. Follow with Moroccanoil Smoothing Conditioner.

Smoothing Conditioner: After shampooing, gently squeeze excess water and apply conditioner from mid-length to ends. Leave on for 1–2 minutes and rinse well. Use regularly for best results.

Key Ingredients • AminoRenew™: amino acid delivery system that bridges keratin disulfide bonds, restoring and repairing lost structure to hair. • Argan Oil: restores elasticity, smoothness and manageability to hair. • Argan Butter: a natural emollient and conditioning agent blended from argan oil. Valued for its high content in natural tocopherols (Vitamin E), phenols, carotenes and essential fatty acids, it leaves hair soft, nourished and shiny. • Glycerin: natural humectant; provides hair moisturizing benefits. • Polyquaternium-7: an anti-static agent.

Unique Selling Point: AminoRenew™ ingredient facilitates a unique approach to smoothing by restoring depleted amino acids to smooth and align hair’s keratin structure. The result is a calmer, more manageable appearance for up to 72 hours.

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 SMOOTHING MASK For unruly and frizzy hair

A highly concentrated mask specifically formulated for unruly and frizzy hair. Infused with argan butter, argan oil and coconut-derived fatty acids to deeply nourish, leaving strands soft, smooth and more manageable. Provides long-lasting, intense conditioning while improving elasticity.

• Long-lasting, intense conditioning • Improves elasticity • Leaves hair soft, smooth and more manageable

HOW TO USE Apply a generous amount to towel-dried hair and comb through. Let product absorb into the hair for 5–10 minutes. Rinse well. Use once a week or as needed.

Unique Selling Point: Highly concentrated argan butter deeply hydrates hair for enhanced manageability through intense nourishment.

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 SMOOTHING LOTION For unruly and frizzy hair

A styling solution for unruly and frizzy hair. Moroccanoil Smoothing Lotion is an all-in-one blow-dry lotion that provides long-lasting smoothness, shine and definition, while taming frizz and resisting humidity. Lightweight formula with medium hold is infused with nourishing argan oil, argan butter, Vitamin E and essential fatty acids to leave hair touchably soft, smooth and manageable.

• Instantly tames flyaways and frizz • Lightweight formula won’t weigh hair down • Repels moisture and humidity • Aids in detangling • Increases manageability for effortless blow-dry styling

HOW TO USE Apply a small amount to damp hair. Blow-dry as desired. Use as a leave-in, next-day refresher.

TIPS Cocktail: For a smooth look with big volume, cocktail 1–2 pumps of Moroccanoil Treatment with 1–2 pumps of Moroccanoil Smoothing Lotion and a golf ball-sized amount of Moroccanoil Volumizing Mousse.

Layer: For smooth curls, apply 1–2 pumps of Moroccanoil Treatment. Layer 1–2 pumps Moroccanoil Smoothing Lotion from mid-length to ends. Then, layer in Moroccanoil Intense Curl Cream and diffuse-dry.

Custom Blend: Achieve a sleek and soft finish by cocktailing 1–2 pumps of Moroccanoil Treatment with Moroccanoil Smoothing Lotion. Blow-dry and finish.

Key Ingredients • Argan Oil: restores elasticity, smoothness and manageability to hair. • Argan Butter: a natural emollient and conditioning agent blended from argan oil. Valued for its high content in natural tocopherols (Vitamin E), phenols, carotenes and essential fatty acids, it leaves hair soft, nourished and shiny • Polyquaternium-70: a patented conditioning agent with exceptional humidity-defying properties (for frizz control) and detangling benefits. Designed specially to help maintain hair’s natural luster, for smooth, healthy-looking, manageable hair with brilliant shine. • Tilia Tomentosa Bud Extract: a hair conditioning agent derived from the buds of the Silver Linden Tree. It forms a protective film as it moisturizes and reduces static. • Polyquaternium-11: a patented condition agent which aids in combing and detangling.

Unique Selling Point: All-in-one styling lotion, featuring expertly blended technologies from best-selling Moroccanoil products, optimizes effortless, manageable styling with frizz-free results and medium hold.

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 MOISTURE REPAIR SHAMPOO AND CONDITIONER For weakened and damaged hair

A moisture-balancing shampoo and conditioner featuring a highly reparative formula that gently cleanses and detangles hair while infusing each strand with antioxidant-rich argan oil, keratin, fatty acids, proteins and other nutrients. These ingredients work on two molecular levels, penetrating deep into the cortex and moisturizing the hair follicle—resulting in manageable, healthy-looking hair inside and out.

• Restores moisture • Keratin-enriched • Rebuilds elasticity • Rich in essential oils (avocado oil, argan oil) • Sulfate, phosphate and paraben free • Color-safe

HOW TO USE Moisture Repair Shampoo: Massage throughout wet hair and scalp, adding more water to activate a rich, luxurious lather from the highly concentrated formula. Rinse thoroughly until water runs clear. Repeat as necessary.

Moisture Repair Conditioner: After shampooing, gently squeeze excess water and apply from mid-shaft to ends. Leave in for 1–2 minutes and rinse well. Use regularly for best results.

Key Ingredients • Argan Oil: restores elasticity, smoothness and manageability to hair. • Lavender, Rosemary, Chamomile and Jojoba Extracts: natural plant extracts that provide nourishment to dry hair. • Cocamide Mea: made from fatty acids derived from coconut oil. • Keratin: a structural protein that rebuilds and strengthens damaged or porous hair.

What is the difference between the Moisture Repair and Hydrating lines? Moisture Repair Shampoo and Conditioner are infused with protein to restructure and repair the hair’s cuticle. Keratin protein fortifies the hair shaft, helping it to remain strong and fight breakage while filling in the gaps within the cuticle. These feature a daily care formula designed to repair distressed or damaged hair.

Hydrating Shampoo and Conditioner are infused with replenishing nutrients to protect and maintain hair’s natural moisture balance. These feature a daily care moisture-balancing formula that can be used every day to promote healthy and more manageable hair.

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 RESTORATIVE HAIR MASK For weakened and damaged hair

Moroccanoil Restorative Hair Mask penetrates deep into the hair to restore and rebuild while repairing damage caused by chemicals and other environmental stresses. Antioxidant-rich argan oil plus keratin nourish and improve the strength of each hair strand.

• Rebuilds elasticity • Restores and repairs • Protein-enriched • Treats in 5–7 minutes • No heat required

HOW TO USE For best results; after shampooing, apply a generous amount of Restorative Hair Mask all over hair and massage a little into scalp. Let it penetrate for about 5–7 minutes and rinse out. Use regularly on chemically compromised hair and decrease usage as hair’s texture and elasticity improves. For thick, coarse hair, mix about 1 teaspoon of Moroccanoil Treatment with the Restorative Hair Mask for added shine and elasticity.

Key Ingredients • Argan Oil: restores elasticity, smoothness and manageability to hair. • Shea Butter: soothing and moisturizing, provides nourishing benefits to hair and scalp. • Acetamide Mea: a water-soluble surfactant that conditions and improves the texture of hair. • Caryocar Brasiliense Fruit Oil: from the Brazilian Pequi fruit known to be rich in vitamins and essential fatty acids.

What is the difference between the Hydrating Masks and the Restorative Hair Mask? Whereas both the Intense Hydrating Mask and Weightless Hydrating Mask both offer deep conditioning benefits, Restorative Hair Mask provides another layer of nourishment and reparative properties with the addition of fatty acids. All existing Moroccanoil masks do not require heat to achieve optimal hair care benefits.

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 INTENSE CURL CREAM For wavy to curly hair

A leave-in conditioner with antioxidant-rich argan oil, vitamins and intensive hydration capabilities. Breakthrough styling product enhances curly hair with a healthy, natural looking finish and texture. Fights frizz so curls look shiny, refreshed and touchably soft.

• Defines and refreshes curls • Hydrates • Enhances shine • Leaves no sticky residue • Weather-safe, protects against frizz

HOW TO USE For best results, apply on clean, damp hair. Dispense one or two pumps of Intense Curl Cream (more for longer hair), rub between palms and comb through. Allow hair to dry naturally while scrunching and shaping curls by hand. Use a diffuser attachment to create more volume. This product can also be used on dry hair to refresh curls and reduce frizz. Mix it with a few drops of Moroccanoil Treatment to achieve an even softer, more touchable finish.

Key Ingredients • Argan Oil: restores elasticity, smoothness and manageability to hair. • Polyquaternium-7: an anti-static agent. • Tocopheryl Acetate: a form of Vitamin E. • Dimethicone: a fine, cosmetic-grade silicone that is natural, derived from sand. Silicones act as a lightweight lubricant to make the surface of the hair feel smooth without leaving a sticky residue.

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 CURL DEFINING CREAM For wavy to curly hair

With an advanced technology that offers intense conditioning and detangling properties, Curl Defining Cream delivers exceptional movement to naturally curly and wavy hair. It provides optimal hold as it enhances; adds volume, control and shine while providing humidity resistance. This all-in-one product replaces the regular cocktailing of several styling products such as leave-in conditioner, gel, mousse or anti-frizz serum.

• Weather-safe, controls frizz • Enhances curl and creates “spring factor” • Conditions and provides optimal hold • Builds body and texture • Creates sleekness and shine • Effective hair detangler, leaving curls silky-smooth • Delivers exceptional curl memory benefits

HOW TO USE After shampooing and conditioning, apply a generous amount to towel-dried hair. Comb through and use a diffuser, or smooth through with hands and let hair air-dry naturally.

Tip: Moroccanoil recommends that stylists keep Curl Defining Cream at the backbar in the salon for curly-haired clients who want to wash-and-go after a cut or color treatment.

Key Ingredients • Argan Oil: restores elasticity, smoothness and manageability to hair. • Polyquaternium-11: an anti-static agent; forms lightweight film around hair that holds curl. • Hydrolyzed Vegetable Protein: coats porous strands and split ends. • Dimethicone: a fine, cosmetic-grade silicone that is natural, derived from sand. Silicones act as a lightweight lubricant to make the surface of the hair feel smooth without leaving a sticky residue.

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 CURL CONTROL MOUSSE For curly to tightly spiraled hair

A precision mousse that shapes and maintains tight curls and spirals, Curl Control Mousse penetrates deep within the cortex and moisturizes, while delivering exceptional curl memory benefits. It eliminates frizz, provides optimal humidity-resistance and leaves curls bouncy, shiny and defined, hour after hour.

• Provides shine and smooth texture to curls • Shapes and tames curls • Long-lasting natural medium hold • Weather-safe, eliminates frizz • Creates sleek definition for tight curls and spirals • Adds natural lipids to the hair to provide excellent luster and conditioning • Creates high-energy, frizz-free styles for longer • Seals in moisture

HOW TO USE After shampooing and conditioning, apply a generous amount to towel-dried hair. Comb through hair and use a diffuser; or smooth through using hands and let hair air-dry naturally. Curl Control Mousse can also be used to refresh curls and reduce frizz throughout the day and may be reapplied the day after to revive hair.

Key Ingredients • Argan Oil: restores elasticity, smoothness and manageability to hair. • Cocamidopropyl Hydroxysultaine: a natural surfactant and anti-static agent derived from coconut. • Polyquaternium-11: an anti-static agent; forms lightweight film around hair that holds curl. • Hydrolyzed Vegetable Protein: coats porous strands and split ends. • Vitamin E: provides antioxidant and conditioning benefits.

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 CURL SERIES COMPARISON

INTENSE CURL CREAM CURL DEFINING CREAM CURL CONTROL MOUSSE For wavy to curly hair For wavy to curly hair For curly to tightly coiled hair

Moroccanoil Intense Curl Cream is a Moroccanoil Curl Defining Cream is Curl Control Mousse is formulated to tame leave-in conditioner with antioxidants formulated for curly to wavy hair lacking curly to tightly spiraled hair. It eliminates and intense hydration capabilities. definition. Curl Defining Cream has an frizz, seals in moisture, and tames and This styling product is used to condition advanced technology using a curl activator defines curls, while providing a medium naturally beautiful wavy to curly hair, to create well-defined, natural, bouncy hold, with a soft, natural feel. It protects leaving it touchably soft. curls that last. curls in the dampest or driest weather conditions and leaves no sticky residue. • Leave-in conditioner • Enhances and defines curls • Defines, hydrates and refreshes curls • Conditions hair and controls frizz • Shapes and tames curls • Protects against frizz • Humidity protection • Increases manageability • Absorbs thoroughly into hair • Optimal hold • Eliminates frizz • Absorbs thoroughly into hair • Seals in moisture To Use: Rub a small amount between • Medium hold palms and work through clean, towel- To Use: Apply a generous amount of dried hair. Product amount will vary, Curl Defining Cream to clean, towel-dried To Use: Apply a generous amount of depending on hair type. Style as usual hair. Smooth with fingers and let dry Curl Control Mousse to clean, towel-dried or let dry naturally. Intense Curl Cream naturally. To activate and enhance curls, hair. For best results, gently scrunch hair can also be used on dry hair to refresh use heat from a diffuser. Curl Defining with hands from ends, lifting hair up curls and fight frizz throughout the day. Cream can also be used to refresh curls toward the roots and allow to dry naturally. For coarser, more unmanageable curls, and reduce frizz throughout the day. Apply combine a few drops of Moroccanoil 1 pump from mid-length to ends and Curl Control Mousse can also be used Treatment with 1–2 pumps of Intense reapply as needed. Additional heat from to refresh curls and reduce frizz throughout Curl Cream. a diffuser will reactivate the curl memory. the day and may be reapplied the day You may also use heat-styling tools to after to revive hair. define and style curls.

NOTE: Moroccanoil recommends stylists to keep Curl Defining Cream at the backbar stations in their salon. This is great for curly-haired clients who want to wash-and-go after a cut or color service.

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 HYDRATING SHAMPOO AND CONDITIONER For all hair types

Moroccanoil Hydrating Shampoo and Conditioner feature a gentle cleansing, moisturizing formula that infuses dehydrated hair with antioxidant argan oil and replenishing nutrients. Rich in Vitamin A and Red Algae to combat free radicals, retain moisture and slow the effects of hair aging, hair is left healthy, with increased manageability and shine.

• Color-safe • Sulfate, phosphate and paraben-free • Nutrient-rich

HOW TO USE Hydrating Shampoo: Massage throughout wet hair and scalp, adding more water to activate a rich, luxurious lather from the highly concentrated formula. Rinse thoroughly until water runs clear. Repeat as necessary.

Hydrating Conditioner: After shampooing, gently squeeze excess water and apply from mid-shaft to ends. Leave in for 1–2 minutes and rinse well. Use regularly for best results.

Key Ingredients • Argan Oil: restores elasticity, smoothness and manageability to hair. • Algae: natural moisturizer that protects cuticle against dryness. • Vitamin A: stabilizer that combats against free radicals to retain moisture and fight the effects of hair aging. • Vitamin E: renews and repairs damaged hair to maintain its natural moisture balance.

What is the difference between Hydrating and Moisture Repair? Hydrating Shampoo and Conditioner are infused with replenishing nutrients to protect and maintain hair’s natural moisture balance. These feature a daily care moisture-balancing formula that can be used every day to promote healthy and more manageable hair.

Moisture Repair Shampoo and Conditioner, on the other hand, are infused with protein to restructure and repair the hair’s cuticle. protein fortifies the hair shaft, helping it to remain strong and fight breakage, while filling in the gaps within the cuticle. These feature a daily care formula designed to repair distressed or damaged hair.

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 INTENSE HYDRATING MASK For medium to thick dry hair WEIGHTLESS HYDRATING MASK For fine dry hair

For hair in need of extra conditioning, these five-minute revival treatments feature rich and creamy formulas that deeply hydrate and moisturize, while improving texture and manageability. Rich in antioxidant argan oil, plus nourishing ingredients, hair is instantly revived and revitalized.

• Hydrates • Restores elasticity and shine • Treats in 5–7 minutes • No heat required

HOW TO USE Apply a generous amount to shampooed, towel-dried hair and comb through to distribute product evenly. Let product absorb for 5–7 minutes. As with all Moroccanoil masks, no heat is required. Rinse and style as usual. No conditioner is necessary. The hydrating masks can be used once or twice a week, as needed, in place of a conditioner, to maintain healthy-looking hair.

Tip: For thick, coarse hair, mix about 1–2 pumps of Moroccanoil Treatment with 1 teaspoon of the Intense Hydrating Mask for added shine and elasticity.

Key Ingredients • Argan Oil: restores elasticity, smoothness and manageability to hair. • Behentrimonium Chloride: an anti-static and conditioning agent. • Dimethicone: a fine, cosmetic-grade silicone that is natural, derived from sand. Silicones act as a lightweight lubricant to make the surface of the hair feel smooth without leaving a sticky residue.

Intense Hydrating Mask • Glycerin: natural humectant; provides hair moisturizing benefits. • Linseed Extract: derived from flaxseed, a good source of alpha linolenic acid—also an essential fatty acid that helps improve the health of hair.

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 INTENSE HYDRATING MASK For medium to thick dry hair WEIGHTLESS HYDRATING MASK For fine dry hair

Weightless Hydrating Mask • Shea Butter: soothing and moisturizing, provides nourishing benefits to hair and scalp. • Hydrolized Vegetable Protein: improves and restores elasticity and strength to porous or damaged hair.

What is the difference between Intense Hydrating Mask and Weightless Hydrating Mask, and when should each one be used? The Intense Hydrating Mask is most suitable for medium to thick, dry hair, while the Weightless Hydrating Mask is formulated for finer hair types, or those with lighter-colored hair. Both are applied for 5–7 minutes and require no heat to achieve optimal conditioning benefits.

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 HYDRATING STYLING CREAM For wavy to curly hair

For the perfect blow-dry, Hydrating Styling Cream combines the extraordinary conditioning properties of antioxidant-rich argan oil and a soft hold—resulting in a product that is highly effective in creating smooth styles, and versatile for all hair types.

• Provides soft hold • Adds definition • Hydrates • Leaves hair smooth • Combats frizz and the effects of humidity

HOW TO USE For best results, after shampooing and conditioning apply 1–2 pumps of Hydrating Styling Cream with a few drops of Moroccanoil Treatment to damp hair and style as usual or allow hair to dry naturally. For daily use, a pea size amount is needed on dry hair to fight frizz or can also be combined with a small amount of Moroccanoil Treatment to refresh style.

Key Ingredients • Argan Oil: rich in fatty acids and antioxidants that help restore elasticity, smoothness and manageability to hair. • Behentrimonium Chloride: an anti-static and conditioning agent. • Dimethicone: a fine, cosmetic-grade silicone that is natural, derived from sand. Silicones act as a lightweight lubricant to make the surface of the hair feel smooth without leaving a sticky residue.

What sets Hydrating Styling Cream apart from other similar products in the market? Featuring a formula exclusive to Moroccanoil, Hydrating Styling Cream combines antioxidant-rich argan oil, an anti-static ingredient, plus a lightweight silicone—all of which set the stage for smooth, hydrated and frizz-free hair. When used with Moroccanoil Treatment prior to blow-drying, a stylist can achieve perfectly sleek and smooth results that look lively and vibrant, without weighing the hair down.

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 STYLING GEL MEDIUM For all hair types

Moroccanoil Styling Gel Medium is an alcohol-free versatile styler that can be used on short and long hair for both definition and blow-dry styling. Argan oil-infused formula nourishes while imparting shine, leaving hair with a soft, flake-free finish. It creates gentle structure and shape on short hair while still maintaining movement and flexibility. When applied to long hair, it provides foundational support for creating voluminous and defined blow-dries.

• Argan oil-infused • Alcohol-free • Gently sculpts short hair • Provides foundational support on long hair • Nourishes and imparts healthy-looking shine

HOW TO USE Apply desired amount to damp or dry hair and style as usual.

Styling Tip: Can be used on damp hair before blow-drying; use a round brush for soft, full body and lasting hold.

Key Ingredients • Argan Oil: restores elasticity, smoothness and manageability to hair • Aloe Leaf Juice: helps support a healthy moisture balance • Chamomile Flower Extract: a conditioning agent that hydrates and adds shine • Rosemary Leaf Extract: soothes the scalp • Panthenol: a form of Vitamin B5 that hydrates and imparts a glossy finish

Unique Selling Point: Moroccanoil Styling Gel Medium provides both definition and foundation benefits as a flexible shaper, as well as a blow-dry styler. Argan oil-infused formula leaves hair flake-free and hydrated with a sleek and shiny finish.

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 STYLING GEL STRONG For all hair types

Moroccanoil Styling Gel Strong is an alcohol-free shaper that creates sleek and structured looks with long-lasting hold. Argan oil-infused formula nourishes while imparting shine, leaving hair with a soft, flake-free finish. Strong formula provides texture and piecey definition for both wet and dry styles.

• Argan oil-infused • Alcohol-free • Sculpts and defines • Nourishes and imparts healthy-looking shine

HOW TO USE Apply desired amount to damp or dry hair and style as usual.

Styling Tip: Create a sleek ponytail by working gel in, or scrunch through short hair for a textured effect.

Unique Selling Point: Moroccanoil Styling Gel Strong provides long-lasting hold without the stickiness and crunchy texture of traditional formulas. Argan oil-infused formula leaves hair flake-free and hydrated with a sleek and shiny finish.

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 MOLDING CREAM For short cuts and long layers

Molding Cream is a fiber-rich, emollient texturizing cream that can be used as a leave-in shaper for creating gentle structure, but also effortless definition. From backstage looks to street-inspired styles, Molding Cream’s versatile and innovative formula is infused with thickening fibers that create natural-looking texture and enhanced definition. Enriched with argan and olive oils, it moisturizes and improves elasticity while providing flexible hold and soft texture.

• Texturizes hair with a fiber-rich, emollient formula • Nourishes with antioxidant-rich argan and olive oils • Enhances look and feel of hair with thickening fibers • Emphasizes layers and updos, creating piecey, matte definition • Provides medium hold without stiffness or flaking

HOW TO USE Short Cuts: Can be used on damp or dry hair. Scoop cream into hands and rub together to warm product. Manipulate hair into desired look by molding with your fingertips. Long Layers: Distribute cream throughout dry hair avoiding the roots for an undone tousled look or to accent layers. For added dimension and separation, apply product to fingertips and pull out end pieces.

Key Ingredients • Argan Oil: Enhances elasticity, smoothness and manageability. • Olive Oil: Contains antioxidants & helps retain moisture. • Palmitic Acid: A lubricant and emollient that conditions the hair.

Key Selling Statement: Get gentle structure and effortless definition with Moroccanoil’s Molding Cream, a fiber-rich, emollient texturizing cream that nourishes while providing flexible hold and soft texture.

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 FRIZZ CONTROL For all hair types

Keeping hair frizz and static-free in any weather, this extraordinary formula contains weather-resistant properties that weightlessly safeguard hair, keeping it smooth, calm and manageable in the dampest or driest conditions.

• Controls frizz and static • Protects against extreme humidity and dryness • Weightless formula tames and relaxes hair • Good for all hair types and styling regimens

HOW TO USE Blow-dry wet hair to remove excess water (for coarser hair types, prep with a small amount of Moroccanoil Treatment). Spray 3–5 pumps of Frizz Control approximately 10 inches from damp hair and comb through. Style as usual or let dry naturally. For added shine and protection, finish with a few drops of Moroccanoil Treatment.

Key Ingredients • Polyquaternium-7: an anti-static agent. • Argan Oil: restores elasticity, smoothness and manageability to hair. • Acetamide Mea: a water-soluble surfactant that conditions and improves the texture of hair. • Vitamin E: provides antioxidant and conditioning benefits. • Palmaria Palmata Extract: a red seaweed (Dulse Leaf) that is rich in vitamins, minerals and proteins.

What is frizz and how do we fight it? Hair is affected by humidity. As humidity decreases, hair tends to lose its flexibility and becomes dry and brittle. As humidity increases, the hair becomes oversaturated with moisture and can result in “puffed up” hair or frizz. All types of hair can be frizzy, whether healthy, dry, curly or straight. Frizz includes everything from flyaways, static and split ends to severely damaged hair. Common factors contributing to frizz are excessive combing and brushing, chemical-processing and heat styling (blow-dryers, flat irons and curling irons). These elements alter the structure and integrity of the hair, making it dry, damaged and more porous. If hair is more porous, it will easily retain moisture, making it prone to frizz.

Fighting frizz is all about maintaining a balance of moisture levels in the hair. Moroccanoil Frizz Control is unique in that it contains a Hair Humidity Resistance Factor that reduces the effects of humidity and provides manageability and control over frizz. The ingredients, comprised of the highest quality grade materials on the market, work together to create that balance of moisture that is needed by the hair to keep it frizz and static-free.

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 HEAT STYLING PROTECTION For all hair types

Hair damage and breakage are often caused by heat styling, which is part of a woman’s daily routine. Faced with this reality and the ongoing need to use hot tools, we’ve developed Moroccanoil Heat Styling Protection—a unique formula which creates a thermal protective veil while providing a soft hold to extend the life of your style. An innovative heat-protecting agent effectively prevents breakage and split ends, while the nutrient-rich formula shields hair and minimizes color fading. The result: healthy, naturally beautiful hair that withstands extreme heat, with a style that lasts throughout the day.

• Heat protection up to 430°F / 221°C • Long-lasting soft hold • Leaves a glossy finish • Helps protect color fading

HOW TO USE Divide dry hair into small sections. Spray 1 pump on each piece 8–10 inches away from the head prior to using any hot styling tools.

Styling Tip: Before blow-drying, first apply Moroccanoil Treatment and then spray Heat Styling Protection on towel-dried hair for added protection and shine.

Key Ingredients • Argan Oil: restores elasticity, smoothness and manageability to hair. • Almond Oil Glycerides: conditioning agent derived from almond oil which provides softness and moisture and adds shine to dull hair. • Vitamin A & E: antioxidants which regulate moisture balance. • Sodium Lanathe 40 maleate/Styrene Sulfonate Copolymer: styling agent that offers extreme heat protection.

Why would one need Heat Styling Protection as an add-on to existing Moroccanoil products? Our existing Moroccanoil products are infused with argan oil and ingredients that protect the hair from natural elements such as the wind, sun and humidity. While Heat Styling Protection also has the same antioxidant benefits, it is specifically formulated to withstand the damaging effects of artificial heat from hot styling tools.

Key Selling Statement: Creates a thermal protective veil for optimal heat styling, while providing a soft hold to extend the life of your style.

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 CLARIFYING SHAMPOO For hair burdened by buildup

A deep-cleansing, revitalizing formula which removes everyday buildup from styling products, hard water and mineral deposits, chlorine and environmental impurities. Hair and scalp are restored to a weightless, healthy balance. Formulated with argan and avocado oils, keratin and essential oils that nourish and moisturize. Can be used prior to a color, perm or chemical treatment for the most even results.

• Color-safe • Restores moisture balance • Keratin-enriched • Rich in essential oils (avocado oil, argan oil) • Infused with plant extracts: lavender, chamomile and jojoba • Sulfate, phosphate and paraben-free

HOW TO USE Wet hair completely to activate a rich, luxurious lather from the highly concentrated formula. To completely lift buildup, continue to add water while gently massaging product throughout hair and scalp. Rinse thoroughly until water runs clear. Repeat if needed. Use twice a month; or up to once or twice weekly for those who use a lot of hair products, swim regularly or have hard water. Follow with a Moroccanoil conditioner or mask.

Key Ingredients • Argan Oil: restores elasticity, smoothness and manageability to hair. • Lavender, Rosemary, Chamomile and Jojoba Extracts: natural plant extracts that provide nourishment to hair. • Keratin: a structural protein that rebuilds and strengthens damaged or porous hair. • Panthenol: a form of Vitamin B5 that lubricates and creates shine to hair.

Why does one need to use a clarifying shampoo? Styling products, hard water and mineral deposits, chlorine and environmental impurities can all leave buildup on hair over time—which can cause hair to appear dull, greasy and limp. A clarifying shampoo thoroughly cleanses and “resets” the hair and scalp, creating a clean “canvas” for products to be effective. Moroccanoil Clarifying Shampoo is uniquely formulated so it rehydrates and nourishes the hair as it deep-cleanses.

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 DRY SHAMPOO LIGHT AND DARK TONES For all hair tpes

Moroccanoil Dry Shampoo is a dry cleansing spray that instantly refreshes and revitalizes hair and scalp to extend the life of your styles. Formulated with ultra-fine rice starches, this powerful cleanser dissipates instantly to absorb oil and product buildup, leaving behind no dull residue. The result: hair is left refreshed and volumized with a silky, just-left-the-salon feel.

• Argan oil-infused • Protects against UV damage • Leaves no chalky, dull residue • Instantly volumizes • Deodorizes, leaving behind the signature Moroccanoil scent • Silky finish

HOW TO USE Shake well. Spray 6–8 inches away from dry roots. Let dry, then massage into scalp, as you would with wet shampoo. For best results, brush out.

Key Ingredients • Rice starch: a natural absorbent that draws out excess oil • Argan oil: restores elasticity, smoothness and manageability to hair

Dark Tones Traditional dry shampoo formulas remain in the hair and leave a white residue that diminishes natural vibrancy and shine. Moroccanoil Dry Shampoo for Dark Tones is formulated with ultra-fine rice starches that break down immediately after massaging into the scalp. Once activated, this instantly dissipating formula leaves no dull residue, maintaining the natural richness and dimension of dark tones.

Light Tones Maintaining the integrity of light tones can sometimes be challenging. Moroccanoil Dry Shampoo for Light Tones is formulated with subtle violet undertones. Paralleling the concept of the purple “wet” shampoo, this violet-infused formula helps to balance brassiness and bring out the best in light tones.

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 OILY SCALP TREATMENT For oily scalp

Moroccanoil Oily Scalp Treatment contains essential oils with purifying and soothing properties that are rich in polyunsaturated fatty acids and Vitamin E. These help protect and moisturize the scalp and help control dandruff caused by an excess of oil and inflammation of the hair follicle. Oily Scalp Treatment is also formulated with organic ginger root oil that has intense stimulating properties to help increase the circulation within the scalp and regulate sebum production. Its astringent and purifying properties help control the oils that circulate within the scalp, leaving hair balanced, healthy-looking and lustrous.

• Invigorates and stimulates the scalp • Helps balance excess sebum • Provides natural astringent and purifying properties • Soothes scalp • Leaves hair shiny, revitalized and healthy-looking

HOW TO USE For best results, separate hair into sections and apply a full drop of treatment. Massage into scalp and repeat with every section. Let penetrate for 5–10 minutes. Brush or comb hair thoroughly. Rinse with cool water then wash hair with a Moroccanoil shampoo and conditioner.

Key Ingredients • Argan Oil: rich in antioxidants that nourish and revitalize both hair and scalp. • Lavender Oil: an essential oil that soothes the scalp, while leaving a deeply relaxing aroma. Features natural antiseptic properties. • Ginger Root Oil: stimulates scalp and helps regulate sebum production; features anti-inflammatory properties.

What are good indicators of an oily scalp? Whereas regular flaking and itchiness can result from low moisture levels in the scalp, clinical dandruff is a medical condition caused by inflammation of the hair follicle and an overgrowth of a type of yeast. It is characterized by excess sebum production which can cause scaly white to yellowish patches to form in oily areas. Moroccanoil Oily Scalp Treatment is specially formulated to address symptoms of an over-oily scalp while providing a soothing aromatic experience (stress may also contribute to dandruff). For more serious scalp conditions, we recommend that clients seek advice from a medical professional.

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 DRY SCALP TREATMENT For dry scalp

A restorative treatment made with natural ingredients and essential oils, including lavender, geranium and our signature argan oil that is rich in polyunsaturated fatty acids and Vitamin E, helping protect and moisturize the scalp and revitalize the hair. Designed to combat dry scalps, Moroccanoil Dry Scalp Treatment benefits the hair follicle at the root, while enhancing the healthy appearance of the hair, leaving it full and shiny. Infused with ingredients that offer soothing and calming properties that help reduce dryness and invigorate the scalp to promote healthy, lustrous and beautiful hair.

• Invigorates the scalp • Relieves irritation and dryness • Moisturizes and nourishes • Leaves hair shiny, revitalized and healthy-looking

HOW TO USE For best results, separate hair into sections and apply a full drop of treatment. Massage into scalp and repeat with everysection. Let penetrate for 5–10 minutes. Brush or comb hair thoroughly. Rinse then wash hair with a Moroccanoil shampoo and conditioner.

Key Ingredients • Argan Oil: rich in antioxidants that nourish and revitalize both hair and scalp. • Lavender and Geranium Oils: essential oils that soothe the scalp, while leaving a relaxing aroma. Both feature natural antiseptic properties. • Salicylic Acid: gently exfoliates and reduces dry flakes on the scalp.

What are good indicators of a dry scalp? Dry scalps are likely to flake and cause itchiness, similar to dandruff. Whereas dandruff is a medical condition caused by inflammation in the hair follicle, excess sebum and an overgrowth of a type of yeast, dry scalp is a result of low moisture levels, which can be caused by harsh cleansers, cold weather or even product buildup.

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 BOAR BRISTLE BRUSH COLLECTION Suitable for all hair types; ideal for coarse, dry hair

Moroccanoil launches its luxury Boar Bristle Brush Collection as the next phase in the brand’s commitment to providing the highest quality products that leave hair healthy and nourished with each use. After two years of development and performance-testing on A-list celebrity clientele and on the runway, the results are proven on all hair types.

Handmade using premium materials to provide the ultimate experience in hair care, these natural boar bristle brushes promote healthy, shiny, manageable hair. They provide nourishment by stimulating and massaging the scalp and spreading hair’s natural oils down the shaft. With repeated use, hair becomes softer, more manageable and healthier.

Each Moroccanoil Boar Bristle Brush is unique, made individually by highly skilled workers. Almost like fine jewelry (compared to regular machine-made brushes), each piece takes a substantial amount of time to complete, resulting in an unmatched product and a high-quality hairstyling experience.

KEY FEATURES • 100% natural boar bristles - Gentle on the hair - Promotes shine as boar bristles help distribute hair’s natural oils - Removes build-up in hair • Ceramic barrel allows for an even, 360-degree heat distribution for the optimal effortless blowdry • Vented barrel design promotes air flow and speeds up drying time • Ash wood handle - Heat-resistant - Superior durability and long wear - Lightweight • Handmade • Performance-tested on celebrities and on the runway

THE COLLECTION • Boar Bristle Round Brushes in 3 sizes (25/35/45 mm) • Boar Bristle Classic Brush • Boar Bristle Teasing Brush

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 BOAR BRISTLE BRUSH COLLECTION Suitable for all hair types; ideal for coarse, dry hair

HOW TO USE Using the appropriate Boar Bristle Brush for the desired style, go over the entire head with long and even strokes from scalp to ends.

Key Selling Statement: Handmade premium natural boar bristle brushes speed up drying time, boost shine by gently distributing hair’s natural oils and improve the overall appearance and smoothness of hair.

BRUSH CONSTRUCTION PROCESS Round Brushes • Natural ash wood is cut into small logs and allowed to dry naturally in special rooms for about two weeks. • Each wood block is carved to create the brush shape. • A three-step staining process creates a beautiful patina on the wood. • Laser engraving of the Moroccanoil logo on the handle follows. • The metal barrel is made, and then coated in ceramic in a three-step process. • The barrel and wood block are assembled. • Precision drilling by hand through the aluminum barrel and wood follows. Note that every other hole is not drilled completely as it will be implanted with the boar bristles. For example, the 45 mm Boar Bristle Brush gets 624 holes and is implanted with 312 boar bristle bundles.

Classic Brush and Teasing Brush • Natural ash wood is cut into small logs and allowed to dry naturally in special rooms for about two weeks. • Each wood block is carved to create the brush shape. • A three-step staining process creates a beautiful patina on the wood. • Laser engraving of the Moroccanoil logo on the handle follows. • For the Classic Brush pad base, pure latex is dyed to a creamy beige shade, covered with special fabric and then laminated. From big rolls of this material, the brush pad is shaped. (The Teasing Brush does not include this step.) • The Classic Brush base is implanted with 326 boar bristle bundles, and the pad is glued onto the wooden base.

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 MOROCCANOIL CERAMIC BRUSHES For all hair types

High-quality materials with ionic and ceramic properties combine with cutting-edge construction in the top-of-the-line Moroccanoil Brushes, providing a comfortable and effortless experience for both stylist and client. Brush bristles contain ions that repel water, causing moisture to evaporate quickly, while ceramic—which retains heat more efficiently than other materials—emits heat over a wider spectrum of frequencies. These two factors combine to improve and enhance drying time. Ions also act as a conditioner to the hair shaft, resulting in healthy, shiny hair with body. Moroccanoil Brushes have a more consistent temperature due to ceramic’s tendency to lose and gain heat less rapidly than metal, and their strong and durable construction allows them to last twice as long as the average brush. Ready to style? Brushes feature a sectioning tip stored inside the handle to part and section off clients’ hair.

KEY FEATURES • Ionic and ceramic properties enhance drying time • Strong, durable construction make brushes long-lasting • Ions condition the hair shaft, resulting in a healthier, shinier look

TIPS • All bristles eventually wear out, especially when stylists use hair dryers get very hot. • To extend the life of your Moroccanoil Brush, advise stylists to get the nozzle of the hair dryer at least 1 inch away from the brush. • Stylists can use the sectioning tip (stored inside the handle) to part and section off clients’ hair. • Clean the air-filter intake regularly as it gets dirty and restricts air flow, causing the hair dryer to overheat. This not only damages the client’s hair, but the brush as well.

THE COLLECTION & HOW TO USE • 25 mm Brush – Use on shorter hair to create small waves. • 35 mm Brush – Use on medium hair to create loose waves and volume. • 45 mm Brush – Use on medium to long hair to create a bend and give fullness. • 55 mm Brush – Use on medium to long hair to create volume and a smooth, sleek look. • Paddle Brush – Use as a blowout and finishing brush to create sleek styles.

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 COMB COLLECTION Salon-quality styling for all hair types

The Moroccanoil Comb Collection is a high-quality range of extra-strong and durable combs crafted from heat-resistant carbon. Rigid, firm teeth provide strong grip and control, while seamless, smooth construction prevents snagging and enables easy gliding.

Detangling Comb Wide-tooth design allows for easy detangling on any hair type or texture

Styling Comb Ideal for precision sculpting and creating waves

8.5" Cutting Comb Optimizes cutting with equal tension and strong grip

Tail Comb Great for back-combing and highlighting

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 STYLING CLIPS Salon-quality styling for all hair types

Moroccanoil Styling Clips are a must-have in any professional hairstylist’s tool kit. Ergonomic design optimizes styling by providing the functionality for effortless sectioning and strong hold.

Slim tip allows for precise sectioning

No-teeth surface prevents creases and marks

Curved opening and concave bill gathers large sections of hair

Textured grip keeps clip firmly in hand

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 MO2000 PROFESSIONAL SERIES TOURMALINE CERAMIC HAIR DRYER Nano-Fuzeion™ Technology

Moroccanoil introduces a powerful, professional ionic hair dryer with Nano-Fuzeion™ Technology that allows for maximum absorption of water to minimize static and leave hair smooth and shiny from root to tip—providing the ultimate blow-dry experience.

Tourmaline ceramic technology coupled with low Electromagnetic Field (EMF) dries hair evenly and reduces drying time by up to 50%. Its high-velocity AC motor is smooth and quiet and the gentle Far-Infrared Heat prevents damage to hair.

INCLUDES

Speed Dry Nozzle Curl Defining Diffuser Straightening Comb

FEATURES • 3 heat settings • 2 speed settings • Cool shot button • Lightweight, ergonomic design • 9-foot professional cord with self-gripping closure and storage hook

HOW TO USE 1. Plug the appliance into an appropriate power supply. The heat level and fan speed of the appliance can be controlled independently using the upper and lower switches, respectively. 2. The lower switch controls fan speed. When the switch is in the left position, the fan is turned off. Move the lower switch to the center position for low fan speed, or the right position for high fan speed. 3. The upper switch controls heat level. When the switch is in the left position, the heat is turned off. Move the upper switch to the center position for low heat, or the right position for high heat. 4. The orange “COOL SHOT” button may be used to set a hairstyle after blow-drying. Click once to engage the Cool Shot feature and click again to disengage. 5. After use, make sure both switches are in the left (O) position before unplugging the appliance. 6. Do not pull the cord to unplug the appliance; grasp the plug firmly to remove it from the electrical outlet.

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 PROFESSIONAL SERIES TITANIUM CERAMIC HAIRSTYLING IRON Salon-quality styling for all hair types

A styling essential from the leaders in professional hair care. The Moroccanoil® Professional Series Titanium Ceramic Hairstyling Iron combines form, function and versatility. Ergonomically designed for ease of use in the salon or at home, this high-performance flat iron allows for a range of silky, frizz-free styles—from sleek and shiny to wavy and curly.

FEATURES Professional Styling Control • Variable temperature control from 250°F to 450°F for custom styling for all hair types. • Even heat distribution allows for smooth, silky and frizz-free styles. • Beveled, scratch-resistant plates allow for versatility, from ultra-smooth styles to soft curls. Titanium Ceramic Technology • Ceramic heating plates produce negative ions that seal in moisture, boost shine and control frizz • Titanium coated plates provide durability and resistance to corrosion during chemical services Ease of Use • Hang-up hook for easy storage • 1 year warranty • 9-foot cord with self-gripping closure

HOW TO USE The Moroccanoil Professional Series Titanium Ceramic Hairstyling Iron may be used two ways:

To straighten and smooth-out hair: 1. Divide hair into small sections. Be sure to take fine subsections. 2. Select desired temperature. (Fine hair = lower heat setting; Medium to Coarse/Thick = higher heat setting. Refer to Temperature Guide.) 3. Starting at the base of one section, spray one pump of Moroccanoil Heat Styling Protection lightly 8–10 inches away. Close the flat iron at the base and glide it through the ends, repeating until desired smoothness is achieved. Continue working in the same manner in all sections.

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 PROFESSIONAL SERIES TITANIUM CERAMIC HAIRSTYLING IRON Salon-quality styling for all hair types

To create soft waves and curls: 1. Divide hair into small sections and lightly spray Moroccanoil Heat Styling Protection throughout. 2. Select desired temperature. (Fine hair = lower heat setting; Medium to Coarse/Thick = higher heat setting. Refer to Temperature Guide.) 3. Take a ¼-inch piece of hair and place the iron in a section where the curl is to begin. 4. Lightly close the iron and rotate a quarter or half of the way in the desired direction of the curl (away from or towards the face), working through the ends and all other sections of hair.

Styling Tip: Moving the iron faster through the hair will create a softer wave effect, while moving the iron slower will create a tighter spring curl effect.

Temperature Guide

HAIR TYPE SUGGESTED TEMPERATURE

FINE OR COLOR-TREATED 250–335°F MEDIUM 325–375°F COARSE/THICK 350°F and up

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 Q&A

1. Do Moroccanoil products contain silicones? Yes. Products such as Moroccanoil Treatment, Moroccanoil Treatment Light, Glimmer Shine, Hydrating Styling Cream, Moisture Repair Shampoo and Conditioner, Intense Hydrating Mask, Intense Curl Cream, Frizz Control, Curl Defining Cream, Extra Volume Conditioner and Weightless Hydrating Mask all do. Silicones in these products provide a level of protection from heat styling and moisture loss, as well as enhance luster, smoothness and manageability.

2. Are silicones safe? At Moroccanoil, we use only the finest cosmetic-grade ingredients in all of our products. Our silicones—specifically, cyclomethicone and dimethicone—are compliant to industry regulations in the U.S. Europe and Japan. Silicones act as a lightweight lubricant to make the surface of the hair feel smooth without leaving a sticky residue. Their unique molecular structure (larger molecules with wider spaces between each molecule) allows them to form a breathable barrier without weighing the hair down.

3. Do Moroccanoil products contain safe levels of pH? Yes. The pH levels vary from 3.5 to 7.0 for Moroccanoil products that contain water.

4. What is the shelf life of Moroccanoil products? Depending on the product and market, Moroccanoil products will either have an expiration date imprinted on the packaging, a purchase-after-opening (PAO) symbol or both. The PAO is a small jar icon with a number inside that indicates the number of months the product will keep and be optimal for use after opening. The time period depends on the stability testing that we do.

5. Are Moroccanoil products suitable for all hair types? Moroccanoil products are suitable and gentle for all hair types. From the finest to the coarsest strands, our argan oil-infused formulas nourish and condition—without weighing hair down or making it oily. For targeted hair needs, we recommend visiting a salon to get professional advice on what Moroccanoil product best addresses your specific hair concern.

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 REFERENCE

Moroccanoil Treatment For all hair types Extra Volume Moroccanoil Treatment Light Shampoo and Conditioner For fine or light-colored hair For fine hair

• Detangles • Lightweight formulas • Restores elasticity • Sulfate, phosphate, paraben-free • Improves manageability • Color-safe

Root Boost Volumizing Mousse For fine to medium hair For fine to medium hair

• Fortifies and thickens • Full body • Long-lasting volume and texture • Medium hold • Natural-looking finish • Weightless, no sticky residue

Luminous Hairspray Glimmer Shine For all hair types For all hair types

• Flexible hold, brushes out easily • Enhances highlights • Adds shine • Ultra-lightweight • Weather-safe • Alcohol-free

Smoothing Shampoo & Conditioner Smoothing Mask For all hair types For all hair types

• Sulfate, phosphate, paraben-free • Concentrated argan butter formula • Color-safe • Long-lasting, intense conditioning • Repairs hair’s keratin structure • Improves elasticity

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 REFERENCE

Moisture Repair Smoothing Lotion Shampoo and Conditioner For all hair types For weakened and damaged hair

• Tames frizz and flyaways • Sulfate, phosphate, paraben-free • Soft hold provides definition • Color-safe • Increases manageability • Keratin-enriched

Restorative Hair Mask Intense Curl Cream For weakened and damaged hair For wavy to curly hair

• Restructures and fortifies • Conditions intensely • Protein-enriched • Refreshes curls • No heat required • Weather-safe, fights frizz

Curl Control Mousse Curl Defining Cream For curly to tightly For wavy to curly hair spiraled hair

• Enhances and defines curls • Shapes and tames curls • Curl memory • Weather-safe, controls frizz • Weather-safe, controls frizz • Seals in moisture

Intense Hydrating Mask For medium to thick dry hair Hydrating Shampoo and Conditioner Weightless Hydrating Mask For all hair types For fine dry hair

• Sulfate, phosphate, paraben-free • Hydrates • Color-safe • Restores elasticity and shine • Nutrient-rich • No heat required

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 REFERENCE

Styling Gel Medium and Strong For all hair types

Hydrating Styling Cream • Flake-free formula defines, For all hair types adds shine • Medium provides foundational • Provides soft hold blowout support • Adds definition • Strong creates sculpted wet • Facilitates styling and dry styles

Molding Cream Frizz Control For all hair types For all hair types

• Texturizes and thickens • Controls frizz and static • Emollient and workable • Weightless formula • Matte finish, flexible hold • Tames and relaxes

Heat Styling Protection Clarifying Shampoo For all hair types For hair burdened by buildup

• Optimal heat protection • Sulfate, phosphate, paraben-free • Soft hold • Color-safe • Glossy finish • Keratin-enriched

Dry Shampoo Dry Shampoo Dark Tones Light Tones For all hair types For all hair types

• UV-protecting • UV-protecting • No dull residue • Balances brassiness • Absorbs oil, buildup and odor • Absorbs oil, buildup and odor

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015 REFERENCE

Oily Scalp Treatment Dry Scalp Treatment For oily scalp For dry scalp

• Soothing and purifying • Invigorates the scalp • Helps balance excess sebum • Relieves irritation and dryness • Revitalizes hair • Revitalizes hair

Boar Bristle Brush Collection Suitable for all hair types; Ceramic Brushes ideal for coarse, dry hair For all hair types

• 100% natural boar bristles • Ceramic construction retains heat • 360-degree heat distribution • Ions promote shine and repel water • Handmade • Contains sectioning tip in handle

Comb Collection Styling Clips For all hair types For all hair types

• Heat-resistant • Sleek, no-teeth surface • Made from high-quality carbon • Ergonomic design • Seamless finish • Smooth, slim tip

MO2000 Professional Series Professional Series Titanium Tourmaline Ceramic Hair Dryer Ceramic Hairstyling Iron with Nano-FuzeionTM Technology Salon-quality styling for all hair types

• 3 heat settings • Titanium coated ceramic plates • 2 speed settings • 250°F to 450°F temperature control • Ergonomic design • Beveled, scratch-resistant plates

MOROCCANOIL EDUCATION SHEETS – HAIR Modified January 2015