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Shades EQ Shades Shades EQ Shades ! Voted the the Voted ! with do can you what to limit no There’s healthy, provides U.S.*, the in haircolor demi-permanent 1 # THE HAIRCOLOR THAT THINKS THINKS THAT HAIRCOLOR THE EQUALIZING CONDITIONING COLOR GLOSS COLOR CONDITIONING EQUALIZING SHADES EQ SHADES SHADES EQ EQ SHADES All rights reserved. U1391200 6/14 reserved. rights All SHADE CHART PASTEL BLUR METALLIC BLUR NATURAL LEVEL 7, NATURAL LEVEL 4, MEDIUM BLONDE WITH HIGHLIGHTS MEDIUM BROWN PRE-LIGHTEN BASE FORMULA (OPTIONAL) ZONE 1 FORMULA › 2 oz. 5NW (5.03) Chromatics › 2 scoops Flash Lift Maximum Power Lightening Powder › 2 oz. 20 vol. Chromatics Oil in Cream Developer › 2 oz. 20 vol. Pro-oxide Cream Developer HIGHLIGHT FORMULA ZONE 2 FORMULA › 2 scoops Flash Lift Maximum Power Lightening Powder › 2 scoops Flash Lift Maximum Power Lightening Powder › 2 oz. 30 vol. Pro-oxide Cream Developer › 2 oz. 30 vol. Pro-oxide Cream Developer BLUR FORMULA 1 GLAZE FORMULA-TONE › 2 oz. 06GI Tenerife Shades EQ Gloss (optional step to even out levels of hair after prelightening) › 2 oz. Shades EQ Processing Solution › 2 oz. 09N Cafe Au Lait Shades EQ Gloss BLUR FORMULA 2 › 2 oz. Shades EQ Processing Solution › 1 oz. 08WG Golden Apricot Shades EQ Gloss BLUR FORMULA 1 › 1 oz. Clear Shades EQ Gloss › 2 oz. 09V Platinum Ice Shades EQ Gloss › 2 oz. Shades EQ Processing Solution › 2 oz. Shades EQ Processing Solution GLAZE FORMULA BLUR FORMULA 2 › 1 ½ oz. 09Gi Hamptons Shades EQ Gloss › 1 ½ oz. 09RB Blush Shades EQ Gloss › ½ oz. Clear Shades EQ Gloss › ½ oz. 09AA Papaya Shades EQ Gloss › 2 oz. Shades EQ Processing Solution › 2 oz. Shades EQ Processing Solution (Option to add Crystal Clear to dilute)
EQUALIZINGSHADES CONDITIONING EQ COLOR GLOSS Download Style Station Join the Community To your smartphone Redken.com/TheBreakRoom FEATURING
Like us on Facebook Watch our Videos › NEW GOLD IRIDESCENT SHADES Facebook.com/Redken Youtube.com/Redken › NEW BLUR, REDKEN’S LATEST
Follow us on Twitter Follow Redken on Foursquare HAIRCOLOR TECHNIQUE @Redken5thAve Foursquare.com/Redken5thAve #SPREADTHEBLUR SHADES EQ EQUALIZING CONDITIONING COLOR GLOSS
TITANIUM GREEN BLUE NATURAL NEUTRAL GOLD GOLD BEIGE GOLD GOLD GOLD WARM GOLD COPPER AUBURN/ COPPER RED BROWN COPPER RED RED VIOLET VIOLET DESCRIPTION & NATURAL BROWN BLONDE IRIDESCENT AUBURN ACCENT BROWN COPPER LEVEL OF DEPOSIT TONE: TONE: TONE: TONE: TONE: TONE: TONE: Silver/Blue Green/Yellow TONE: Blue TONE: Blue/Violet Red/Violet TONE: Gold/Violet TONE: Gold/Mauve TONE: Yellow TONE: Yellow/Yellow Yellow/Orange TONE: Orange Orange/Red Red/Orange TONE: Red Orange/Orange TONE: Red TONE: Red/Violet TONE: Violet
BLACK TO GRAY BACKGROUND COLOR BROWN TO TAN BACKGROUND COLOR NO BACKGROUND COLOR
07, 08 and 09 shades have 9 the least amount VERY LIGHT of pigment to BLONDE 09T 09B 09N 09NB 09GI 09GB 09G 09AA 09RB 09V provide the lightest levels Chrome Sterling Cafe au Lait Irish Creme NEW Butter Cream Vanilla Creme Papaya Blush Platinum Ice of deposit. Hamptons 8 LIGHT BLONDE 08GN 08N 08GI 08GG 08WG 08C 08V Ivy Mojave NEW Gold Dip Golden Apricot Cayenne Iridescent St. Barths Quartz LIGHT SHADES LIGHT 7 MEDIUM BLONDE 07NB 07GB 07G 07C 07CB 07CC 07V Chestnut Butterscotch Saffron Curry Spicestone Urban Fever Crushed Amethyst
04, 05 and 06 6 shades are DARK described as BLONDE medium in their 06T 06GN 06N 06NB 06GI 06GB 06G 06GG 06WG 06AA 06CB 06RB 06R level of deposit. Iron Moss Moroccan Sand Brandy NEW Toffee St. Tropez Midas Touch Mango Bonfire Amber Glaze Cherry Cola Rocket Fire Tenerife
5 LIGHT BROWN 05N 05G 05C 05CB 05CC 05RV Walnut Caramel Chili Brownstone Electric Shock Sangria
4 SHADES MEDIUM MEDIUM BROWN 04NB 04WG Maple Sun Tea
01 and 03 shades 3 contain the DARK greatest amount BROWN of pigment and 03N 03NB 03G 03A 03RB 03R 03RV 03V deepest deposit. Espresso Mocha Java Cinnamon Terra Cotta Mahogany Roxy Red Merlot Orchid
1 BLACK
DARK SHADES DARK 01B Onyx
Kickers are vibrant, high-purity shades with no added brown or background. 06T These are excellent Yellow Kicker Orange Kicker Red Kicker Violet Kicker additives to enhance Crystal Clear other Shades EQ formulas. Clear adds up to 100% more shine and can be used alone or to KICKERS/CLEAR NOTE: The level of deposit and intensity in any Shades EQ formula can be adjusted or lightened by mixing dilute the intensity lighter shades with darker shades or by diluting the formula with 000 Crystal Clear or 09 light level shades. of any shade.
UNDERSTANDING THE LABEL YELLOW EXAMPLE: MIXING RATIO LEVELS SPECIAL DEVELOPER USAGE MINUTES COLOR : DEVELOPER OF LIFT INSTRUCTIONS ORANGE GREEN Level or Depth Use only with Shades EQ Mix 1:1 None Glaze, Refresh, Correct 20 (up to 40 for gray hair) Shades EQ Processing Solution No Lift 09GI Family (Gold Iridescent) RED BLUE Processing Solution
Hamptons FOR RESISTANT HAIR OR MORE VIBRANT RESULTS: VIOLET 15 minutes with plastic cap under a pre-heated warm dryer. Remove cap and cool for 5 minutes.
SHADES EQ LEVEL SYSTEM CHART Shade Name FOR RESISTANT GRAY: 20 minutes with plastic cap under a pre-heated warm dryer. Remove cap and process for additional 20 minutes at room temperature. LEVEL DESCRIPTION UNDERTONE CORRECTIVE TONE
10 Ultra Pale Blonde Pale Yellow Violet FOR LIGHTER COLOR DEPOSIT OR POROUS HAIR: BACKGROUND COLOR AND TONE 9 Very Light Blonde Yellow Violet Up to 20 minutes at room temperature with a diluted formula. When less color deposit is desired, use 000 Crystal Clear Shades EQ. Background color is the portion of the color base that helps produce balanced, 8 Light Blonde Yellow/Orange Blue/Violet When lighter color deposit is desired, use 09 shade. natural looking results and gives the shade its foundation. Tone is the portion of 7 Medium Blonde Orange Blue the base that gives a shade its unique character. & PROCESSING3. MIXING 6 Dark Blonde Red/Orange Blue/Green 5 Light Brown Red Green THE COLOR WHEEL 4 Medium Brown Red/Violet Yellow/Green Always consider the tone of the hair that you are starting with. Use the color wheel 3 Dark Brown Violet UNDERSTANDING “ZONES” FOR A RETOUCH: to counteract or enhance tones. To counteract tones, select a shade with an opposite 2 Darkest Brown Blue/Violet Follow Glaze Steps 1 and 2. Bring through mid-shaft and ends (Zones 2–3) tonal value. Remember, opposites neutralize. To enhance tones, select a shade with Redken uses the term “Zones” to refer to specific areas of the hair strand. The 1 Black Blue for up to 20 minutes as needed. 1. TECHNICAL1. INFORMATION a similar tonal value. hair is divided into 3 Zones. Each Zone will accept color differently based on the condition of the hair. Understanding Zones will help you achieve even color results. FOR A REFRESH: While using permanent haircolor on regrowth (Zone 1), apply Shades EQ Gloss to mid-shaft and ends (Zones 2–3) as needed. Strand Test for proper deposit. FORMULATION GUIDELINES GUIDELINES FOR GRAY HAIR Zone 1 IMMEDIATELY FOLLOWING A REDKEN TEXTURE SERVICE: 1. Determine your client’s natural hair color level using the Shades EQ Neutral Shades EQ will effectively blend and color gray hair. Using an NB shade in your Zone 1 is approximately the first 1" of the hair— Brown/Blonde (NB) family swatches found in the swatch book. Remember formula creates a balance of dyes for optimum results on gray hair. The percentage Strand Test for proper deposit. Follow Glaze Steps 1-3. Rinse and condition also referred to as the scalp area or regrowth with Extreme. to consider percentage of gray, hair texture, condition, and hair density. of gray hair equals the percentage of NB in the formulation. Zone 2 2. Determine the target color desired by your client. Zone 2 is the mid-shaft area of the hair strand FOR A FILLER IN A COLOR CORRECTION SERVICE: 3. Select the Shades EQ shade to enhance, balance or cool to achieve % of Gray NB OTHER COLOR GLOSS and begins where Zone 1 ends Follow Glaze Steps 1–4. Fill formulas should be soft and warm. For example, the target color. 06WG Mango is soft vs. 06R Rocket Fire. Zone 3 is either overly porous hair (ends) Up to 25% ½ oz. 1 ½ oz. FORMULATION EXAMPLE: Zone 3 or hair that extends past the shoulders in length FOR A LOWLIGHT: 1. Natural Level: 5 light brown/0% gray (not all hair has a Zone 3) Isolate select strands in a foil or paint freehand. For optimal results, a strand test 2. Target Color: light golden brunette 25–50% 1 oz. 1 oz. is recommended. Lowlight formulas should be slightly lighter than the natural level 3. Formula: 2 oz. 05G Caramel Shades EQ + 2 oz. Shades EQ and include some warmth. Processing Solution 50–75% 1 ½ oz. ½ oz. Redken recommends that no more than ½ oz. of Color Kickers FOR A GLAZE: HAIRCOLOR APPLICATION BEST PRACTICES be added to any Shades EQ formula: 1 ½ oz. Shades EQ, ½ oz. 75–100% 1 ¾ oz. ¼ oz. 1. Start with dry hair. Divide into 4 sections. Color Kicker, 2 oz. Shades EQ Processing Solution. 1. Pre-treat the hair with Redken PreArt and Hair Cleansing Cream. 2. Apply Shades EQ Gloss to the first inch of hair or regrowth (Zone 1) Follow with Extreme CAT or Redken Chemistry as needed. Dry hair. taking ¼ inch partings. 2. Apply color generously to Zone 1 (the scalp area) using fine ¼" 3. Apply and fully saturate mid-shaft and ends (Zones 2–3) SWATCHES DILUTION SOLUTION diagonal partings. taking ¼ inch partings. Process as directed. All swatches are full-strength formulas on pre-lightened (to pale yellow) hair. Shades EQ can be diluted with 000 Crystal Clear or an 09 shade to lessen or 3. Use the opposite diagonal to cross-check your application 4. Rinse, shampoo and condition with Color Extend. Shades EQ results will vary based on the level of hair to which it is applied. lighten the tone of any Shades EQ formula. (If less color deposit is required, to ensure proper application. Follow the chart below to see how Shades EQ Color Gloss will color different use 000 Crystal Clear; for lighter deposit, use an 09 shade.) Use the following chart levels of hair. 4. Use a timer to ensure accurate timing. Do not over or under process.
to customize the formula: 4. APPLICATION
STARTING LEVEL 06AA BONFIRE FORMULA 01–03 04–06 07–09 PROPORTIONS
›› ½ oz. Color Gloss Maximum ›› 1 ½ oz. 000 Crystal Clear or an 09 shade PRE-LIGHTENED dilution ›› 2 oz. Shades EQ Processing Solution
›› 1 oz. Color Gloss Moderate ›› 1 oz. 000 Crystal Clear or an 09 shade dilution 2 oz. Shades EQ Processing Solution MEDIUM ›› 1 ½ oz. Color Gloss Minimal ›› ½ oz. 000 Crystal Clear or an 09 shade dilution 2 oz. Shades EQ Processing Solution
DARK ›› 2 oz. Color Gloss Full ›› 2 oz. Shades EQ Processing Solution Strength 2. FORMULATION