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Home , Burgundy (color), Chocolate (color), Coffee (color), Copper (color), Cream (colour), Crimson

THE HAIRCOLOR THAT THINKS IT’S A CONDITIONER SHADES EQ SHADES EQ COVER PLUS EQUALIZING CONDITIONING BRIGHTENING CONDITIONING COLOR CREAM SHADES EQ CREAM SHADES SHADES EQ COVER PLUS SHADES

DESCRIPTION NATURAL NATURAL WARM WARM GOLD GOLD BROWN COPPER RED MOCHA NATURAL WARM GOLD GOLD COPPER RED RED & LEVEL ASH NATURAL IRIDESCENT COPPER COPPER RED RED RED VIOLET MOCHA BEIGE COPPER OF DEPOSIT TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: Green /Violet Gold Gold/Violet Gold/Iridescent Gold Gold/Orange Copper/Gold /Red Orange Orange/Red Red Red/Violet Violet Violet/Gold Gold/Violet Gold/ TONE: Gold TONE: Red

BROWN TO BACKGROUND COLOR NO BACKGROUND COLOR BROWN TO TAN BACKGROUND COLOR NO BACKGROUND COLOR

9 VERY BLONDE 09NA 09WN 09WB 09GC 09V Slate Blonde Summer Golden Golden Soft

8 LIGHT BLONDE 08GI 08C 08CR 8M 8N 8WM 8CC Iced Gold Persimmon Candle Frosted Latte Almond Cream Caramel Latte Fire Rush Flame NEW 7 MEDIUM BLONDE 07NGr 07WN 07G 07GC 07RR 07RV 7GB 7G Moon Sparkle Chai Tea Sequin Chic Burnished Strawberry Malbec Golden Dune Honeycomb Copper Lemonade 6 DARK BLONDE 06NA 06GI 06BC 06C 06CR 06V 6M 6N 6WM 6CC 6RR Cool Cocoa Antiqued Gold Rich Shiny Firecracker Fresh Iced Toasted Rich Coffee Firelight Lipstick Penny NEW Almond Red 5 LIGHT BROWN 05NGr 05WN 05WB 05G 05BR 05RR 05RV 5GB 5G Starlight Sandy Sable Golden Hazel Gilded Age Garnet Sand Polished Pinot Noir Soft Maple Syrup 4 MEDIUM BROWN 04V 4M 4N 4WM 4RR Rich Cool Mocha Dark Mocha Mousse 3 DARK BROWN 03NA 03BR 03RR 3G Dark Chocolate Chocolate Golden Mocha Cherry 2 DARKEST BROWN 2N Double Espresso 1

Shade contains Carmin’R™ red

Shade contains Rubilane® copper dye

CLEAR CLEAR Shade contains R5 red dye

COLOR GELS LEVEL SYSTEM CHART MIXING RATIO LEVELS DEVELOPER USAGE MINUTES COLOR: DEVELOPER OF LIFT LEVEL DESCRIPTION UNDERTONE CORRECTIVE TONE 20 10 volume Glaze, Refresh, SHADES EQ CREAM Mix 1:1 None (up to 30 for optimal 10 Ultra Pale Blonde Pale Violet Pro-oxide Cream Developer Correct and more! gray blending) 9 Very Light Blonde Yellow Violet Blend Gray, 8 Light Blonde Yellow/Orange Blue/Violet 10 or 20 volume SHADES EQ COVER PLUS Mix 1:1 1–1 ½ Brighten, Correct 20 7 Medium Blonde Orange Blue Pro-oxide Cream Developer and more! 6 Dark Blonde Red/Orange Blue/Green 5 Light Brown Red Green Shades EQ Cream and Shades EQ Cover Plus each have a unique base, not recommended to mix these two lines together. 4 Medium Brown Red/Violet Yellow/Green WHEN TO USE CLEAR: 3 Dark Brown Violet Use Shades EQ Cream Clear for added shine or to lock in previous color. Mix with other Shades EQ Cream shades for less color deposit. 2 Darkest Brown Blue/Violet MIXING & PROCESSING Use Shades EQ Cover Plus Clear for added shine with a subtle brightening effect. Mix with other Shades EQ Cover Plus shades for EQ LEVEL SYSTEM SHADES 1 Black Blue less color deposit. All rights reserved. U1616000 9/14 U1616000 reserved. rights All EQUALIZINGCONDITIONING COLOR SHADES EQ CREAM BRIGHTENINGCONDITIONING CREAM COLOR SHADES EQ FORMULATION & TIPS SERVICES HAIRCOLORTHE THAT THINKS IT’S ACONDITIONER *N and G are superior gray coverage families coverage gray superior Gare and *N Log-on to Redken.com andclick on Education OnDemand foran easy step-by-step video! 5. 4. 3. 2. 1. HAIRCOLOR APPLICATION BEST PRACTICES 3. 2. 1. FORMULATION GUIDELINES CLEAR BRIGHTENING COVER GRAY DEFINE CORRECT REFRESH GLAZE

Shades EQ Shades with Always refresh process. over not under Do or timing. accurate to ensure atimer Use to ensure proper application. application your to cross-check diagonal opposite the Use fine using area) to scalp 1(the Zone ¼"diagonal generously partings color Apply Redkenor Chemistry Hair and Cleansing Cream PreArt Redken with hair the Pre-treat shade to to EQ or cool balance enhance, achieve the color. target Shades the Select by your client. desired color target the Determine density. of gray, hair and texture, condition, hair percentage to consider Remember swatch the in found book. swatches family (NB) Brown/Blonde Determine your client’s Neutral EQ level natural hair color using the Shades · · · · · · · · · · · · · · · · · · · · · · · · · · Dilute level density level Dilute Dilute intensity color shine only Deposit lift No natural pigment hair’s the lifting without and color richer with gray Blend Color block and add contour Add dimension with lowlights to ends scalp from tone Harmonize overly or vibrant brassy tones uneven, Correct occurred have may that loss color any restore imme color Add to color Restore highlights 1) (Zone regrowth the at color permanent processing while 3), 2and (Zones ends and mid-shaft faded renew and Refresh contrast harmonizing while hair color-treated or natural intensify or down tone match change, enrich, Enhance, as needed. hair. Dry COVER PLUS diately following a Redken texture service, to to service, texture aRedken following diately SHADES EQCREAM . with precise placement

Extreme CAT . Follow Extreme with · · · · · · · · · · · · · · · · · · · · · · Dilute level density level Dilute Dilute intensity color base the Soften to 1–1Up ½ to 75% up gray* Blend Add reflect and shine to dull or faded color faded or dull to shine and reflect Add service to ahighlight prior base the Soften Lessen banding banding Lessen to ends scalp from tone Harmonize tones vibrant overly or brassy uneven, Correct Cream EQ Shades or Gloss EQ to Shades refer technology— Alkaline to lifting due recommended Not levels of lift depending on shade and hair type hair and shade on depending lift of levels SHADES EQCOVERPLUS .

SHADES EQ CREAM SHADES EQ COVER PLUS EQUALIZING CONDITIONING COLOR THE HAIRCOLOR THAT THINKS IT’S A CONDITIONER BRIGHTENING CONDITIONING COLOR CREAM SHADES EQ CREAM SHADES SHADES EQ COVER PLUS SHADES

DESCRIPTION NATURAL NATURAL WARM WARM GOLD GOLD GOLD BROWN BROWN BROWN COPPER COPPER RED RED VIOLET MOCHA NATURAL WARM GOLD GOLD COPPER RED RED & LEVEL GREEN ASH NATURAL BEIGE IRIDESCENT COPPER COPPER RED VIOLET RED RED VIOLET MOCHA BEIGE COPPER OF DEPOSIT TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: Orange Green Blue/Violet Gold Gold/Violet Gold/Iridescent Gold Gold/Orange Copper/Gold Mahogany/Red Brown/Violet Orange Orange/Red Red Red/Violet Violet Violet/Gold Gold/Violet Gold/Mauve TONE: Gold TONE: Red

BROWN TO TAN BACKGROUND COLOR NO BACKGROUND COLOR BROWN TO TAN BACKGROUND COLOR NO BACKGROUND COLOR

9 VERY LIGHT BLONDE 09NA 09WN 09WB 09GC 09V Slate Blonde Summer Wheat Golden Vanilla Golden Sienna Soft Lilac

8 LIGHT BLONDE 08GI 08C 08CR 8M 8N 8WM 8CC Iced Gold Persimmon Candle Frosted Latte Almond Cream Caramel Latte Fire Rush Flame

7 MEDIUM BLONDE 07NGr 07WN 07G 07GC 07RR 07RV 7GB 7G Moon Sparkle Chai Tea Sequin Chic Burnished Strawberry NEW Golden Dune Honeycomb Copper Lemonade Malbec 6 DARK BLONDE 06NA 06GI 06BC 06BV 06C 06CR 06V 6M 6N 6WM 6CC 6RR Cool Cocoa Antiqued Gold Rich Amber Dusky Shiny Firecracker Fresh Lavender Iced Coffee Toasted Rich Coffee Firelight Lipstick Penny Almond Red 5 LIGHT BROWN 05NGr 05WN 05WB 05G 05BR 05RR 05RV 5GB 5G Starlight Sandy Sable Golden Hazel Gilded Age Garnet Sand Polished NEW Soft Russet Maple Syrup Ruby Pinot Noir 4 MEDIUM BROWN 04BV 04V 4M 4N 4WM 4RR Dreamy Rich Iris Cool Mocha Chocolate Dark Mocha Crimson Aubergine Mousse 3 DARK BROWN 03NA 03BR 03RR 3G Dark Chocolate Burgundy Wine Chocolate Golden Mocha Cherry 2 DARKEST BROWN 2N Double Espresso 1 BLACK

Shade contains Carmin’R™ red dye

Shade contains Rubilane® copper dye

CLEAR CLEAR Shade contains R5 red dye

COLOR GELS LEVEL SYSTEM CHART MIXING RATIO LEVELS DEVELOPER USAGE MINUTES COLOR: DEVELOPER OF LIFT LEVEL DESCRIPTION UNDERTONE CORRECTIVE TONE 20 10 volume Glaze, Refresh, SHADES EQ CREAM Mix 1:1 None (up to 30 for optimal 10 Ultra Pale Blonde Pale Yellow Violet Pro-oxide Cream Developer Correct and more! gray blending) 9 Very Light Blonde Yellow Violet Blend Gray, 8 Light Blonde Yellow/Orange Blue/Violet 10 or 20 volume SHADES EQ COVER PLUS Mix 1:1 1–1 ½ Brighten, Correct 20 7 Medium Blonde Orange Blue Pro-oxide Cream Developer and more! 6 Dark Blonde Red/Orange Blue/Green 5 Light Brown Red Green Shades EQ Cream and Shades EQ Cover Plus each have a unique base, not recommended to mix these two lines together. 4 Medium Brown Red/Violet Yellow/Green WHEN TO USE CLEAR: 3 Dark Brown Violet Use Shades EQ Cream Clear for added shine or to lock in previous color. Mix with other Shades EQ Cream shades for less color deposit. 2 Darkest Brown Blue/Violet Black Blue MIXING & PROCESSING Use Shades EQ Cover Plus Clear for added shine with a subtle brightening effect. Mix with other Shades EQ Cover Plus shades for 1

less color deposit. SHADES EQ LEVEL SYSTEM