ASP COM E G PAN TH Y GASP CREATIVE SOLUTIONS THAT TAKE YOUR BREATH AWAY G
HARRY WEBBER
Gasp IS AN INTEGRATED MARKETING SOLUTIONS COMPANY DEDICATED TO BRINGING THAT MOMENT OF EXPERIENCE TO LIFE, EVERY SINGLE DAY.
FROM BROADCAST AND PRINT TO OUTDOOR AND INTERACTIVE, AND FROM
THE ENTIRE SPECTRUM OF NEW MEDIA ALTERNATIVES TO PODCASTING AND
BRANDED ENTERTAINMENT PROPERTIES, THE CREATIVE SOLUTIONS FROM GASP WILL TAKE YOUR breath AWAY. advertising advertisingbroadcast | print —— HarryHarry Webber,Webber, co-creator “I’m Stuck on Band-Aid” campaign Johnson & Johnson “I am stuck on Band-Aid Brand, ’cause Band-Aid’s stuck on me” is probably one of the most memorable advertising campaigns in the history of Madison Avenue. The campaign was voted Randy Jackson into the Clio Hall of Fame in 1991 and boasts debute performances by Barry Manilow, John Travolta, Terri Garr, and Randy Jackson. It is also credited with being one of the longest running advertising campaigns on televsion.
agency Young & Rubicam Teri Garr copywriter/lyrics Mike Becker, Harry Webber art director Harry Webber director Bob Giraldi music Barry Manilow award Clio 1977, 1978; Clio Hall of Fame 1991
advertising broadcast: national John Travolta “Thanks, I needed that.” — Harry Webber, co-creator “Thanks, I Needed That” campaign Mennen From the classic film line from Robert Stack in “The High and the Mighty” to John Belushi in Animal House to countless skits on Saturday Night Live, the phrase “Thanks, I Needed That” has worked its way into the American lexicon. The high point of the campaign was waiting at ringside for the victor of the Ali-Frazier flight with a check for $1 million from Mennen Skin Bracer for the winner to slap himself silly.
agency Case & Krone creative director Helmut Krone, Gene Case copywriter Gene Case art director Helmut Krone, Harry Webber award Clio 1975
advertising broadcast: national Joe Frazier — Harry Webber, co-creator “A Mind is a Terrible Thing to Waste” campaign United Negro College Fund This award-winning campaign started as an intra- office memo at Young & Rubicam and went on to be voted one of the five most memorable advertising lines of all time by the readers of Yahoo and USA Today, earning it a place on the Madison Avenue Advertising Walk of Fame. It also wound up being quoted (or misquoted) by politicians (Dan Quayle) and spinoffs alike. This campaign has raised more than $12 billion.
agency Young & Rubicam, NY creative director Vince Daddiago copywriter Forrest Long, Joan Blaisch, Harry Webber art director Harry Webber director Bob Giraldi award Clio 1972 award Advertising Walk of Fame
advertising broadcast: national — Harry Webber, co-creator “Chow, Chow, Chow” campaign Purina Cat lovers everywhere took an instant liking to this campaign and gave Purina Cat Chow a whopping 73% of the dry cat food market.
The filmatic trick of winding and rewinding the footage as the hero cat walked toward the camera was not the hard part–it was getting the cats to walk in a straight line. The phrase is indeed appopriate for expressing a difficult task.
agency Avrett, Free & Fischer creative director Frank Ginzberg copywriter Frank Ginzberg art director Harry Webber
advertising broadcast: national
“Cool American” campaign Coca-Cola Classic Perhaps one of the best known campaigns to never run. The Cool American campaign has been featured in the New York Times, Adrants, Advertising Age and the Wall Street Journal. It has been credited as starting the trend of what is now referred to as Open Source Marketing by the New York Times. The campaign was adapted by Coca-Cola for their Sprite Brands in the Asia/Pacific Market.
agency DoubleThink creative director Harry Webber copywriter Harry Webber art director Angela Glenn photography iStock Photo
advertising print
“Mitsubishi Next” campaign Mitsubishi Motors, USA As the lowest selling Japanese automotive nameplate in America, Mitsubishi underwent a devastating management upheaval, a dealer revolt and a budget slash. All of these events happened with less than six months to go for the introduction of the first new Eclipse model in seven years. This campaign was developed to reinstill confidence in those wonderful folks who brought you the WWII Zero Fighter Plane and were now on the verge of their own crash and burn.
agency DoubleThink creative director Harry Webber copywriter Harry Webber art director Harry Webber photography Boulevard Photographic
advertising print
“Be Your Own Network” campaign Kajeet Kajeet. Sounds like the wife of an Al-Qaeda operative. But no, it’s a new wireless phone company targeted to the tween market. Kajeet came to GASP to make them appear “cool” to one of the most elusive segments in the youth culture. Be Your Own Network was a roadmap to how a tween social butterfly could convert her contacts into customers as an “agent” for this tween-centric must-have.
agency GASP creative directors Harry Webber, Angela Glenn copywriter Harry Webber art director Angela Glenn photography Index Stock
advertising print
“Automated Home” campaign LG Electronics As the second largest consumer electronics manufacturer in Korea, LG was ready to take its place on the stage as a global brand. This campaign was the first step in positioning LG as a technology leader and product innovator. The cell-phone activated home automation business provided the perfect opportunity.
agency OIC, Inc. creative directors Darin Beamon, Harry Webber copywriter Harry Webber art director Darin Beamon photography David Wayne
advertising print: international
“Use Your Brain” safety campaign Altoona Railroaders Memorial Museum 2004 signaled the 200-year anniversary of the world famous Horseshoe Curve at the foot of the Alleghenies. More than 200,000 visitors were expected to attend the ceremonies. To assure a safe and secure celebration in and around this extremely busy stretch of mountain railroad, the Norfolk Southern and the Altoona Railroaders Memorial Museum commissioned the develop- ment of this safety awareness poster campaign. Not one injury was reported.
agency Smart Communications, Inc. creative director Harry Webber copywriter Harry Webber art director Harry Webber photography Getty Images
advertising print: regional
“Future Safe” campaign Sun Microsystems, Inc Sun has traditionally been a leader in the advancement of high-technology systems and solutions. Their N1 technology platform provided computers with a provisioning system that allowed computer networks to monitor and repair certain problems and administrate others. This technology platform enabled data centers to be centrally managed and deployed, as well as providing a means to integrate the upgrades critical to remaining on the cutting edge.
agency OIC, Inc. creative directors Darin Beamon, Harry Webber copywriter Harry Webber art director Darin Beamon photography Index Images
advertising print: business-to-business collateral business-to-consumercollateral | business-to-business | support Best Western International o or t Inns o r t ar arriott o letree ot e a s Inn ass ites air ont otels esor ts o r e otels an esor ts a ton Inn a ton Inn an ites ilton International oli a Inn W orl i e o e ar ites o ar o nson att otels Inter ontinent al a int a arriott otels eri ien otels i o otels International ni International otels alit Inn International a isson otels a a a Inn e ion Inns e oo Inns enaiss an e otels esi en e Inn it arlton eraton otels o tel otels er otels iss otel ra elo e International Westin otels las a eri an irlines eri a W est eri a W est ress ir ran lle iant ir lo a eri rans ir onne tion tlanti o t east irlines Baltia ir ines Bi irlines o air eser t n os o nt ain ontinent al irlines elt a ir ines elt a onne tion tla n o t east irlines o air et Bl e or t est irlines o est irlines nite irlines nite ress ir Wis onsin tlanti oast irlines reat a es iation Voice Internet launch brochures TeleCenter Even big ideas have to start someplace. “The Voice Internet” is a big idea that GASP helped start small. Direct response marketing seeded their B-to-B target audience in test market. Once the proof-of-concept had been established, the products were ready for prime time. An entire generation of voice-activated web- based applications was brought on-line for a fraction of the costs normally associated with beta stage implementation.
agency G A S P creative directors Harry Webber, Angela Glenn copywriter Harry Webber art director Angela Glenn photography iStock Photo
collateral print: business-to-business
Simply put, Harry Webber is a legend on Madison Avenue. A member of the Clio Hall of Fame since 1991, his work includes such iconic campaigns as “Thanks, I Needed That,” “Quality Is Job 1”, “Stuck On Band-Aid Brand” and “A Mind Is A Terrible Thing To Waste.” Mr. Webber began his career as the first Art Director at Motown Records at the young age of 19. By the time he was 24, he was co-founder of the Bravo Group at Young & Rubicam.
In 1986 Harry Webber left New York to establish Smart Communications in Los Angeles and helped to launch the California State Lottery. His book “Divide & Conquer: Targeting Your Customers Through Market Segmentation” (John Wiley, NY) is the best seller on the topic. Since 2001 Mr. Webber has been a creative consultant to Sun Microsystems, KFC, McDonald’s, Coca- Cola, United Paramount Network and The Walt Disney Company.
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THEATER FAME) IN 1929.
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