COOLMAX® Brand News A COOL LOOK AT THE INNOVATIONS AND DEVELOPMENTS FROM COOLMAX® PERFORMANCE FABRICS — ISSUE #2

® COOLMAX FABRIC & DEFEET DEFEET LAUNCHES ROCK FOR SOCKS CLOUD 9 COLLECTION

Buyers fl ocked to the CoolMax® DeFeet, the high-performance sock and Cordura® brand booth at and accessories manufacturer for “se- the Outdoor Retailer show on rious athletes,” launched its Cloud 9 August 10, 2007 to hear aspir- performance socks at the August 2007 ing musicians compete to win a Outdoor Retailer show in Salt Lake FenderFender gguitaruitar iinn tthehe DDeFeeteFeet RRockock City. Cloud 9 offers the fi rst COOLMAX® forfor SocksSocks competitioncompetition sponsoredsponsored byby socks blended with CoolMax® fabric CoolMax® fabric. The winner, Dave Marriner and Cordura® yarn. “People say it’s from DAJO Adventure Gear of Texas Creek, CO, as soft as a cloud, which is the reason was chosen by audience members via a text- it’s called Cloud 9,” said Shane Cooper, to-vote system, a la American Idol. The crowd founder of DeFeet. was treated to the musical stylings of 80s cover Stuart Garmon, Jonathan Birchfi eld and Shane Cooper of Graffi ti band, Graffi ti, formed by DeFeet owner Shane Cordura® yarn from INVISTA is abra- Cooper, as well as solo artist (and Graffi ti mem- sion-resistant, high-performance and ber) Jonathan Birchfi eld, who has played with extremely durable, lending itself to use Jimmy Buffet. Renowned 20,000-Miler Justin in athletic apparel. DeFeet’s product “Trauma” Lichter was also in attendance. development team was so impressed with the abrasion test results that they The rocking party also celebrated the 30th decided to use Cordura® yarn in Cloud anniversary of Cordura® fabric, which was 9, the company’s fi rst targeted running kicked off with a champagne toast and birthday sock in 15 years. The product line com- cake. Over 200 attendees and customers bines the amazing moisture wicking of enjoyed customized CoolMax® freshFXTM CoolMax® fabric with the incredible socks, embroidered with “Rock for Socks” abrasion resistance of Cordura® yarn. from DeFeet. Visit www.defeet.com. Guests enjoy the fun vibe, yummy food and CoolMax® gift bags

PHILLY EAGLES GO THE DISTANCE IN COOLMAX® EXTREME FABRIC FROM TAC WEAR

There are plenty of performance fabrics on ates an invisible freshness shield incorpo- the market. But Eagles equipment man- rating silver-based technology designed to ager John Hatfi eld selected Tac Wear’s help clothes resist odors and stay cleaner performance gear with CoolMax® Extreme longer. For more information, visit www. freshFXTM over the leading competitors tacwear.com. because the company has a reputation for manufacturing high-quality product on a COOLMAX® BY THE NUMBERS consistent basis. Tac Wear garments not only keep the wearer dry and comfortable, but they also don’t retain odors after long Research conducted by Strategic Insights, grueling workouts. Moreover, the com- Inc. in 2007 revealed: pression shorts hold the muscles, which • 88% of active men and 86% of active increases the players’ performance and women would want CoolMax® in tennis recovery time. or golf-style shirts Canadian-based Tac Wear is the fi rst • 78% of active men responded that Cool Max® manufacturer in its category to receive underwear was desirable INVISTA’s highest level of moisture man- • 76% of active men AND women said that agement fabric, CoolMax® Extreme. The The Eagles wear Tac Wear compression shorts CoolMax® in their socks was a plus performance of CoolMax® freshFXTM cre- made of CoolMax® Extreme with freshFXTM COOLMAX® SPORTS BRA BY WONDERBRA NYC BEACHGOERS SNAG DEFIES LEAPS AND BOUNDS COOLMAX® SWAG

The WonderBra with CoolMax® fabric and INVISTA teamed up with the Hamptons a CoolMax®/LYCRA® brand blend has been Jitney, the summer mainstay that popular with runners and tennis players transports city dwellers to the relaxing looking to keep cool and stay supported - Long Island beaches. On Memorial Day but the bra can also withstand the high im- weekend, lucky beachgoers received a pact activity of equestrian show jumping! An special gift bag containing a CoolMax® equestrienne reported to the company that hat and other goodies when they she was able to give up wearing two bras boarded the Hamptons Jitney bus in in favor of WonderBra’s new sports bra. So New York City. The promotion helped if this bra can handle the impact of a 1,000- get the word out about CoolMax® fabric pound horse coming in for a landing, it’s hard and kept wearers cool and dry in the to think of any sporting activity too intense summer heat. for the soft feel and dryness of CoolMax®.

A Hamptons-bound New Yorker sports her OXFORD GOLF FITS WOMEN TO A TEE new CoolMax® hat.

The latest Oxford Golf women’s fashion OH BABY! HALO INNOVATIONS collections, Blame it on Rio, Gold Coast, Safari LAUNCHES INFANT CLOTHING Chic, and Lake Como, embody the company’s WITH COOLMAX® FABRIC tradition of distinguished style suitable for the female golfer’s seamless transition from The new Technical Comfort SystemTM baby the links to life. The new collection, which clothing line from HALO Innovations features represents the second season for women, CoolMax® fabric, which keeps them cool, dry features CoolMax® performance fabric as well and comfortable if parents overdress as bamboo and supple, liquid cotton. “Taking their baby. The collection comes inspiration from the most exciting design in six silhouettes and nine fashion details found in women’s sportswear, we colors, and the pieces include tops, continue to offer sophistication with the high bottoms, one-piece bodysuits, functionality of features such as CoolMax® coveralls and hats. fabric,” said Dave Leveille, President of Oxford Golf. The women’s collection reflects the spirit of superior styling, quality, and sophistication in high-value golf apparel. It combines both luxury and CoolMax® performance fabrics to LAW ENFORCEMENT OFFICERS create an elegant lifestyle look. SEEK EXTREME PROTECTION

While the CoolMax® brand has strong brand PGA PRO DAVID TOMS KEEPS COOL ON THE COURSE support in the sports-performance area, the law enforcement market is also an area where staying cool, dry and comfortable is Growing up playing golf in the crucial – if not life-saving. The National Tactical

hot summers of Louisiana, I’ve Officers Association (NTOA) has tested and come to appreciate a golf shirt recommended Tac Wear base layers made ® TM

that helps keep me cool, dry from CoolMax Extreme with freshFX to “ their members throughout North America, and comfortable. Oxford Golf’s “ including SWAT teams in 13 states such as ® fabric polos with CoolMax New York, Arizona, California, Florida, and fabric do just that. At the end of Texas. Tac Wear also supplies the Florida the day, if you’re thinking less SWAT Association and the New York Tactical about the heat, you’re thinking Officers Association as well as DHS agencies more about your game. including Border Patrol, the Secret Service, David wears the Oxford Golf Troon Polo in nectarine including the Presidential Protection Team, with CoolMax®. – David Toms ATF and the FBI.

Contact Information: MEDIA: Michele Silver, The Bromley Group, 212-696-1100 x17; [email protected] H99098