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POV/PETITES CASLON - fall 1 ANNIVERSARY/AUGUST 2016 BRAND DESIGN DIRECTION CASLON FALL 1 2016 THE NATURALIST At one with nature this is a simple story of casual practicality with a resilient earthy spirit for country and city. The beauty of the outdoors and nature provide inspiration for natural color, pattern and texture ideas.

3 nordstrom creative studio – for internal use only fall 1 2016 INSPIRATION 4 THE NATURALIST - anniversary OUTDOOR HERITAGE + MILITARY FUNCTION + NATURAL WARMTH KEY LOOKS + CASUAL COMFORT

MILITARY PARKA/PRETTY DRESS COZY SWEATER/RELAXED PANT DOUBLE KNIT DRAPE JKT/LEGGINGS

5 THE NATURALIST - anniversary

OUTDOOR HERITAGE + MILITARY FUNCTION + NATURAL WARMTH KEY LOOKS + CASUAL COMFORT

CAPE COAT/LEGGINGS/BOOTS PLAID SHIRT/RELAXED PANT COZY SWEATER TUNIC

nordstrom creative studio – for internal use only fall 1 2016 INSPIRATION 6 THE NATURALIST - ANNIVERSARY Washed leather & suede moto/bomber styles LEATHER & SUEDE with functional zippers and protective quilting.

WASHED LEATHER MOTO LEATHER BOMBER WASHED LEATHER JACKET

QUILTED LEATHER BOMBER SUEDE MOTO WASHED LEATHER MOTO

7 THE NATURALIST - ANNIVERSARY Washed leather & suede moto/bomber styles Cozy shearling in moto, bomber and vest silhouettes LEATHER & SUEDE with functional zippers and protective quilting. SHEARLING

SHEARLING JACKET SHEARLING COLLAR JACKET SHEARLING VEST

SHEARLING MOTO WASHED SUEDE JACKET WASHED LEATHER VEST

nordstrom creative studio – for internal use only fall 1 2016 INSPIRATION 8 THE NATURALIST - anniversary Functional parka coats with fur trims. Shearling coats and vests. OUTERWEAR The cape continues.

QUILTED FUNCTIONAL PARKA SHERPA/TECHNICAL VEST STRIPE CAPE

COZY PEACOAT MELTON WOOL CAPE PLACED STRIPE CAPE

9 THE NATURALIST - anniversary Utility jackets are key with structure or soft drape. Heritage field jackets JACKETS and protective moto styles in sturdy wools or cozy boucle.

STRUCTURED UTILITY JACKET DRAPE UTILITY JACKET SOF T UTILITY JACKET

HERITAGE FIELD JACKET COZY BOUCLE KNIT MOTO CASUAL STRIPE MOTO

nordstrom creative studio – for internal use only fall 1 2016 INSPIRATION 10 THE NATURALIST - anniversary

Plaid shirts continue in soft double cloths. Textured stripes and WOVEN SHIRTS dobby weaves are key.

FLANNEL PLAID SHIRT STRIPE/CHAMBRAY MIX TEXTURED BUTTON DOWN

MIXED PLAID POPOVER CASUAL STRIPE SHIRT MILITARY BUTTON DOWN

11 THE NATURALIST - anniversary Pretty feminine blouses add a soft, romantic touch to this story. WOVEN TOPS Split necks, lace trim details and mixed prints.

PLAID/TRIM MIX BLOUSE FEMININE LACE TRIM WOVEN TOP PRINTED POP OVER BLOUSE

MIX PRINT WOVEN PRINTED V NECK TOP PRETTY FLORAL PRINT BLOUSE

nordstrom creative studio – for internal use only fall 1 2016 INSPIRATION 12 THE NATURALIST - anniversary COZY KNITS Cozy third piece knits in double cloths, spacedye and stripe textures.

DOUBLE LAYER DRAPE COAT COZY FRENCH TERRY COAT COZY DOUBLE KNIT TOP

STRIPE/SOLID SWEATSHIRT SPACEDYE SWEATSHIRT COZY KNIT PULLOVER

13 THE NATURALIST - anniversary Slubs, heathers & stripes are key in long sleeve layering tees. Textured CASUAL TEES slubs/sweater knits for asymmetric & hi lo hem styles.

TEXTURED SWEATER KNIT COZY CREW NECK TEE SKINNY STRIPE TEE

MIX STRIPE FLEECE SWEATSHIRT COZY ASYMMETRIC HEM SWEATSHIRT WIDE HEM V NECK TEE

14nordstrom creative studio – for internal use only fall 1 2016 INSPIRATION 14 THE NATURALIST - anniversary Easy pullover shapes and tunics with funnel, crew & bateau necklines. SWEATERS Cozy marled and loft yerns are key.

MIX STITCH PULLOVER STRIPE MIX SWEATER FRINGE HEM TUNIC

COLOR BLOCK COZY PULLOVER PATTERN PULLOVER TEXTURAL SIDE SLIT SWEATER

15 THE NATURALIST - anniversary Longer length cardigans continue. Cozy wrap styles and longer slouchy CARDIGANS looks. Marled yarns, texture, rib stitches and pattern interest.

COZY MIX STITCH CARDI RIB STITCH OPEN CARDI SHAKER STITCH CARDI

TEXTURED COLOR BLOCK CARDI COZY RIB CARDI FRINGE DETAIL PATTERN CARDI

nordstrom creative studio – for internal use only fall 1 2016 INSPIRATION 16 THE NATURALIST - anniversary PONCHO The cozy poncho continues. Texture, pattern, plaids & stripes are key.

COZY PONCHO FAIRISLE PONCHO WOVEN PLAID PONCHO

BLANKET STRIPE PONCHO PLAID BLANKET WRAP STRIPE FRINGE WOVEN PONCHO

17 THE NATURALIST - anniversary Casual tunics with novelty stitches, directional ribs and color block TUNICS details. Side slits and hi lo hemlines.

RIB STITCH TUNIC CASUAL TUNIC MIX STITCH TUNIC

STITCH DETAIL TUNIC COLOR BLOCK STITCH TUNIC DIRECTIONAL RIB TUNIC

nordstrom creative studio – for internal use only fall 1 2016 INSPIRATION 18 THE NATURALIST - anniversary Casual woven, knit & sweater dresses. Shirtdresses and DRESSES relaxed sweatshirt styles

PLAID/LACE TRIM DRESS EASY PRINTED DRESS CASUAL STRIPE KNIT/SWEATER DRESS

SLUB STRIPE DRESS COZY DOUBLE KNIT DRESS CASUAL SWEATSHIRT DRESS

19 THE NATURALIST Utility and cargo details. New higher waisted sihouettes BOTTOMS in the chino. Suede leggings tell the trend.

SKINNY UTILITY PANT HI WAISTED CHINO SUEDE LEGGING

fall 1 2016

EASY PULL ON PENCIL SKIRT SIDE SLIT KNIT MIDI SKIRT EASY PULL ON STRIPE SKIRT

INSPIRATION 20 21 fl1 16

THE NATURALIST AUGUST

nordstrom creative studio – for internal use only fall 1 2016 INSPIRATION 22 THE NATURALIST - august OUTDOOR HERITAGE + MILITARY FUNCTION + NATURAL WARMTH KEY LOOKS + CASUAL COMFORT

UTILITY JKT/STRIPE TEE/JEANS TEXTURED STRIPE CARDI/STRIPE TEE/LEGGING NOVELTY STITCH SWEATER/CASUAL CHINO

23 THE NATURALIST - august OUTDOOR HERITAGE + MILITARY FUNCTION + NATURAL WARMTH KEY LOOKS + CASUAL COMFORT

KNIT TOP/CARGO PANT TEXTURED STRIPE SWEATER/BOYFRIEND JEAN RELAXED TEE/EASY PULL ON SKIRT

nordstrom creative studio – for internal use only fall 1 2016 INSPIRATION 24 THE NATURALIST - AUGUST Casual utility jackets with functional pocket details. JACKETS Denim jackets and soft textured wrap jackets.

CASUAL UTILITY JACKET HOODED UTILITY JKT SOFT UTILITY SHIRT JACKET

INDIGO STRIPE UTILITY JKT DENIM JACKET CASUAL WRAP JACKET

25 THE NATURALIST - AUGUST Casual utility jackets with functional pocket details. Relaxed shirts and easy pop over styles. Prints, plaid and textured Denim jackets and soft textured wrap jackets. WOVEN TOPS stripes continue.

CASUAL SHIRT CASUAL TUNIC BLOUSE DOUBLE CLOTH BLOUSE

RELAXED POPOVER PRINTED WOVEN POCKET TEE TEXTURED POP OVER

nordstrom creative studio – for internal use only fall 1 2016 INSPIRATION 26 THE NATURALIST - AUGUST Relaxed dolman, drop shoulder tees and henley styles. Engineered stripes, textured slubs and spacedyes. Asymmetric hemlines continue. KNIT TOPS

ENGINEERED STRIPE TEE ENGINEERED STRIPE TEE RELAXED DOLMAN STRIPE TEE NILI LOTAN

SLUB JERSEY HENLEY ASYMMETRIC HEM TEE SPACEDYE/SLUB KNIT TOP

27 THE NATURALIST - AUGUST Easy throw on cardigans and pullovers in textured stripes, slub yarns SWEATERS and spacedyes.

LONG TEXTURED CARDIGAN TEXTURED STRIPE CARDI REALXED SPACE DYE SWEATER

POINTELLE DETAIL SWEATER SPACEDYE TUNIC TEXTURED STRIPE SWEATER

nordstrom creative studio – for internal use only fall 1 2016 INSPIRATION 28 THE NATURALIST - AUGUST Casual bottoms with utility pocket details, easy pull on knit/woven BOTTOMS pants & skirts.

GABERDINE SOFT PULL ON PANT CASUAL TAPERED CHINO CASUAL ROLL CUFF KNIT PANT

CASUAL UTILTY SKIRT EASY KNIT OR WOVEN PULL ON SKIRT CASUAL CROP PANT

29 THE NATURALIST - AUGUST Utility shirtdresses, easy printed dresses, henley knit styles and casual DRESSES tee dresses.

MILITARY SHIRTDRESS TEXTURED TIE WAIST DRESS BELTED CHAMBRAY DRESS

KNIT HENLEY DRESS EASY KNIT STRIPE DRESS EASY KNIT DRESS THE NATURALIST Washed leather & suede, sturdy cotton/canvas, cozy boucle and sherpa, predominantly natural fibres give protection from the elements or MATERIALS provide cozy comfort.

1. 5. 9. 13.

2. 6. 10. 14.

3. 7. 11. 15.

4. 8. 12. 16.

1. washed leather 5. SHERPA 9. SUEDE 13. BOUCLE/DOUBLE CLOTH 2. COTTON TWILL/CANVAS 6. INDIGO STRIPES 10. STRIPE DOUBLE CLOTH 14. LENO/DOBBY WEAVES 3. PLAID/DOUBLE CLOTH 7. dobbY WEAVES 11. SPACEDYE KNITS/YARNS 15. MIXED STRIPE FLEECE 4. COZY DOUBLE CLOTH KNITS 8. ENGINEERED STRIPES 12. COZY MARLED YARNS 16. BOUCLE/NEP YARNS

31 THE NATURALIST The beauty of nature in beautiful botanical floral prints, stencil leaves, PRINTS ditsy florals and woodland inspired embroideries.

1. 5. 9. 13.

2. 6. 10. 14.

3. 7. 11. 15.

4. 8. 12. 16.

1. botanical florals 5. botanical stems 9. WALLPAPER PRINTS 13. PAISLEY 2. geo/floral mix 6. stencil prints 10. GEO VEGETAL 14. ENGRAVING 3. watercolor floral 7. ditsy florals 11. DITSY BUDS 15. MINI FLORALS 4. delicate embroidery 8. delicate stems 12. PRETTY EMBROIDERY 16. WINTER GARDEN

32nordstrom creative studio – for internal use only fall 1 2016 INSPIRATION 32 THE NATURALIST COLOR - ANNIVERSARY

12-0601 TCX 19-3924 TCX 18-0523 TCX 18-5610 TCX 17-1048 TCX 19-4121 TCX 18-1454 TCX 16-1431 TCX Ivory-Eggnog Navy-Night Olive-Moss Teal-Britt Orange-Inca Blue-Wing Orange-Clay Coral-Clay

14-1305 TCX 15-3807 TCX 19-1245 TCX 19-0614 TCX Tan-Memoir Purple-Breath Brown-Spice Brown-Wren

33 THE NATURALIST COLOR - AUGUST

12-0601 TCX 19-1245 TCX 19-1726 TCX 16-0954 TCX 16-4414 TCX 18-0523 TCX 19-3803 TCX Ivory-Eggnog Brown-Spice Red-Cordovan Olive-Arrowhead Blue-Cameo Olive-Moss Grey-Kitten

13-4304 TCX 17-3808 TCX 17-6212 TCX 18-1304 TCX Blue-Drift Purple-Peace Green-Dune Brown-Falcon

nordstrom creative studio – for internal use only fall 1 2016 INSPIRATION 34 FALL 1 2016 NEUTRALS & CORE

35 SEASONAL NEUTRAL

11-0601 TCX 11-4201 TCX 13-5304 TCX 13-0907 TCX 14-0708 TCX 15-1306 TCX 15-1304 TCX 16-1407 TCX White Ivory-Cloud Beige-Rainy Day Beige-Beach Beige-Cement Tan-Oxford Beige-Humus Tan- Cobblestone

14-4105 TCX 16-3850 TCX 16-3801 TCX 17-1502 TCX 18-0201 TCX 19-4104 TCX CW-27 Grey-Micro Grey-Sconce Grey-Opal Grey-Cloudburst Grey-Castlerock Grey-Ebony Black

14-1305 TCX Morel 17-0909 TCX 19-0810 TCX 19-1111 TCX 19-0822 TCX C-26-3001 19-4025 TCX 19-3920 TCX Tan-Memoir Tan-Fossil Brown-Major Brown-Bean Olive-Tarmac Olive-Tuscan Navy-Indigo Navy-Peacoat

SEASONAL CORE

19-4914 TCX 14-4506 TCX 19-3864 TCX 19-4535 TCX 16-0954 TCX 13-0739 TCX 17-1553 TCX 19-1557 TCX 18-2929 TCX 18-1945 TCX 19-2524 TCX Teal-Deep Blue-Raindrop Blue-Mazarine Teal-Ocean Olive- Yellow-Gilded Red-Paprika Red-Chili Purple-Vintner Pink-Bright Purple-Dark Arrowwood

nordstrom creative studio – for internal use only fall 1 2016 INSPIRATION 36