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POV/PETITES Brand Design Direction

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POV/PETITES Brand Design Direction POV/PETITES Brand Design Direction Summer (May/June/July)2016 5.6.2015 - Summer 2016 CASLON Trend DIRECTION SUMMER 2016 ROCK THE CASBAH Inspired by the melting pot of influences at the intersection of East and est,W where old world traditions and new modern artistry collide. Istanbul provides the inspiration from arabesques and mosaics for multi veiled print and pattern stories in layered volumes. A new mood for the soft bohemian spirit of summer. LAYERED VOLUMES+ SOFT BOHEMIAN + EASTERN DECORATION = ROCK THE CASBAH NORDSTROM PRODUCT GROUP - FOR INTERNAL USE ONLY 2 - Summer 2016 CASLON Trend DIRECTION SUMMER ROCK THE CASBAH Key LOOKS Casual utility jackets & vests, textured linen tunics, relaxed shorts and soft pants, embroidered woven & knit tops are key. NORDSTROM PRODUCT GROUP - FOR INTERNAL USE ONLY 3 - Summer 2016 SUMMER CASLON Trend DIRECTION ROCK THE CASBAH JACKETS & 3RD PIECE WOVENS Casual utility jackets, relaxed linen blazers and vests, easy pop over ponchos and casual denim jackets are key. RELAXED PONCHO WASHED LINEN/TENCEL BLAZER DRAPE FRONT VEST CASUAL UTILITY JACKET LINEN UTILITY VEST CASUAL DENIM JKT CASUAL LINEN MOTO NORDSTROM PRODUCT GROUP - FOR INTERNAL USE ONLY 4 - Summer 2016 CASLON Trend DIRECTION SUMMER ROCK THE CASBAH WOVEN SHIRTS Easy tunics and pop over blouses in textured linen stripes and embroidered cottons. Pintucks and surplice details. EMBROIDERED COTTON CHAMBRAY LENO STRIPE LINEN TUNIC TICKING STRIPE SHIRT BLOCK PRINTED LINEN SHIRT WINDOWPANE SURPLICE CRINKLE GAUZE SHIRT PINTUCK TUNIC SHIRT NORDSTROM PRODUCT GROUP - FOR INTERNAL USE ONLY 5 - Summer 2016 CASLON Trend SUMMER DIRECTION ROCK THE CASBAH WOVEN TOPS Embroidered tunics and tanks, pretty eyelet tops and easy printed styles are key. Textured fabrics and washed tencel. EMBROIDERED TUNIC CAP SLV PRINTED POPOVER TEXTURED TRAPEZE TOP EMBROIDERED VOILE TANK PRETTY EYELET TOP DOUBLE GAUZE TANK WASHED CHAMBRAY TANK NORDSTROM PRODUCT GROUP - FOR INTERNAL USE ONLY 6 - Summer 2016 CASLON Trend SUMMER DIRECTION ROCK THE CASBAH KNIT TOPS Pretty embroidered and embellished styles are key. EMBROIDERED LINEN TEE EMBROIDERED TANK EMBROIDERED PEASANT TOP EMBELLISHED TEE EMBROIDERED PEASANT TOP COTTON CROCHET TANK LACE TRIM LINEN TEE NORDSTROM PRODUCT GROUP - FOR INTERNAL USE ONLY - Summer 2016 CASLON Trend DIRECTION SUMMER ROCK THE CASBAH CASUAL KNITS Relaxed dolman and easy pop over styles in textured fabrics are key. Asymmetric, sharkbite and curved hi-lo hemline interest. TEXTURED KNIT RELAXED DOLMAN STRIPE TEE RELAXED V NECK KNIT POPCORN STRIPE KNIT SWING TEE TEXTURED RELAXED KNIT SLUB SHARKBITE HEM ASYMMETRIC HEM TOP NORDSTROM PRODUCT GROUP - FOR INTERNAL USE ONLY 8 - Summer 2016 CASLON Trend DIRECTION SUMMER ROCK THE CASBAH TEES & TANKS Scoop and V neck styles with side slit details, hi-lo and curved hemlines. Chevron and slub stripes. Trim details are key. DOUBLE V LINEN TEE SLUB STRIPE TRIM TEE CHEVRON STRIPE SLUB TANK HI LO HEM SLOUCHY POCKET TEE DROP SHOULDER V NECK SWINGY TANK SLUB STRIPE SIDE SLIT TANK NORDSTROM PRODUCT GROUP - FOR INTERNAL USE ONLY 9 - Summer 2016 CASLON Trend SUMMER DIRECTION ROCK THE CASBAH STRIPE TEES Play on stripe directions, engineered stripes, chevron stripes and printed burnout stripe tees. Curved and split hem line details. ENGINEERED STRIPE TEE SOLID/STRIPE TUNIC PRINTED BURNOUT STRIPE TEE LINEN CROSS STRIPE TEE DRAPE KIMONO STRIPE TEE SOLID/STRIPE SPLIT HEM TEE CHEVRON STRIPES NORDSTROM PRODUCT GROUP - FOR INTERNAL USE ONLY 10 - Summer 2016 CASLON Trend DIRECTION SUMMER ROCK THE CASBAH CASUAL 3RD PIECE KNITS Casual pop over and relaxed cardi styles in textured knit fabrications. Stripes and spacedyes are key. SIDE ZIP PULLOVER SHEER KNIT EASY CARDI DRAPE KNIT OPEN CARDI LONG DRAPE SHEER KNIT CARDI TEXTURED KNIT POPOVER STRIPE KNIT VEST COLD SHOULDER TRIM PONCHO NORDSTROM PRODUCT GROUP - FOR INTERNAL USE ONLY 11 - Summer 2016 CASLON Trend SUMMER DIRECTION ROCK THE CASBAH SWEATERS Relaxed dolman, drop shoulder, poncho, tunic and easy pullover shapes. Textured open stitches, stripes and spacedyes are key. STRIPE SWEATER PONCHO LONGER LENGTH TUNIC INDIGO MELANGE HOODIE DRAPE POCKET boat NECK sweater OPEN STITCH FRINGE PONCHO boat NECK OPEN STITCH COTTON SLUB TANK NORDSTROM PRODUCT GROUP - FOR INTERNAL USE ONLY 12 - Summer 2016 CASLON Trend SUMMER DIRECTION ROCK THE CASBAH CARDIGANS Easy open and longer length cardigans continue. Textured yarns, open stitches and ottoman ribs are key. EASY DOLMAN CARDI OPEN STITCH CARDI OTTOMAN MESH CARDI COTTON BLEND EASY OPEN CARDI EASY COCOON CARDI SLOUCHY POCKET VEST DRAPE OPEN CARDI NORDSTROM PRODUCT GROUP - FOR INTERNAL USE ONLY 13 - Summer 2016 CASLON SUMMER Trend DIRECTION ROCK THE CASBAH woven bottoMS Relaxed tapered pants, culottes and cargo pant styles in linen, rayon & tencel are key. Gathered waists, rolled cuffs and utility pocket details. RELAXED TENCEL PANT TAPERED STRIPE LINEN PANT LINEN CULOTTE SOFT DRAPE pant RELAXED CARGO PANT SOFT PRINTED PANT RELAXED PRINTED PANT NORDSTROM PRODUCT GROUP - FOR INTERNAL USE ONLY 14 - Summer 2016 CASLON Trend SUMMER DIRECTION ROCK THE CASBAH SHORTS Relaxed casual shorts & bermuda styles in washed tencel & linen. Stripes & pattern interest continue. RELAXED LINEN BERMUDA DITSY PRINT BERMUDA INDIGO STRIPE SHORT CASUAL TENCEL SHORT CASUAL TIE WAIST SHORT CASUAL CHAMBRAY SHORT LINEN STRIPE shorts NORDSTROM PRODUCT GROUP - FOR INTERNAL USE ONLY 15 - Summer 2016 CASLON Trend DIRECTION SUMMER ROCK THE CASBAH WOVEN DRESSES Relaxed tunic and shirtdresses. Pattern and embroidery details are key. PRINTED SHIRTDRESS RELAXED TUNIC DRESS SLEEVELESS SHIRT DRESS EASY PRINTED DRESS EMBROIDERED CHAMBRAY DRESS NORDSTROM PRODUCT GROUP - FOR INTERNAL USE ONLY 16 - Summer 2016 CASLON Trend SUMMER DIRECTION ROCK THE CASBAH KNIT DRESSES Easy tee, midi and maxi length knit dresses continue. Mixed media and stripe interest. EASY STRIPE TEE DRESS WOVEN/KNIT MIX DRESS EASY KNIT CAFTAN SIDE SLITS EASY TANK DRESS EASY LINEN TANK DRESS 17 NORDSTROM PRODUCT GROUP - FOR INTERNAL USE ONLY - Summer 2016 CASLON Trend SUMMER DIRECTION ROCK THE CASBAH JUMPSUITS/ROMPERS Relaxed jumpsuits and rompers in double gauze and rayon. Print & pattern interest is key. PRINTED ROMPER KNIT TANK ROMPER SOFT PRINTED JUMPSUIT DOUBLE GAUZE JUMPSUIT PRINTED JUMPSUIT 18 NORDSTROM PRODUCT GROUP - FOR INTERNAL USE ONLY - Summer 2016 CASLON Trend SUMMER DIRECTION ROCK THE CASBAH SKIRTS Casual tencel & linen skirts with drawstring waist details. Easy pull on knits skirts in pencil and maxi lengths. LINEN UTILITY SKIRT DOUBLE GAUZE SMOCKED WAIST DOUBLE LAYER PENCIL EASY PRINTED MAXI RELAXED TENCEL SKIRT EASY KNIT MAXI SIDE RUCHED PENCIL NORDSTROM PRODUCT GROUP - FOR INTERNAL USE ONLY 19 SUMMER - Summer 2016 CASLON Trend ROCK THE CASBAH DIRECTION MATERIALS + DETAILS washed chambray rayon TWILL INDIGO LINEN washed TENCEL TEXTURED STRIPES DOUBLE GAUZE STRIPE LINEN TICKING STRIPE LINEN TEXTURED LINEN STRIPES cotton SLUB KNITS spacedye KNITS TEXTURED STRIPE KNIT POINTELLE KNITS ENGINEERED STRIPES TEXTURED SLUB KNITS SLUB STRIPE KNITS LACE/CROCHET delicate embroidery LINEN /spandex NUBBY cotton yarns space DYE/MARLS LINEN SLUB yarns CROCHET/OPEN STITCHES INDIGO SLUB STRIPES NORDSTROM PRODUCT GROUP - FOR INTERNAL USE ONLY 20 - Summer 2016 CASLON Trend SUMMER DIRECTION ROCK THE CASBAH PRINT & PATTERN - MAY Pretty floral prints, block prints, mosaic tile and geo prints, patchwork and eastern embroideries are key. 1. 2. 3. 4. 1. PRETTY FLORALS 2. PATCHWORK TILES 3. EASTERN EMBROIDERY 4. MOSAIC TILES 5. GEO TILES 6. BLOCK PRINTS 7. GEOMETRIC 7. 5. 6. NORDSTROM PRODUCT GROUP - FOR INTERNAL USE ONLY 21 - Summer 2016 CASLON Trend SUMMER DIRECTION ROCK THE CASBAH PRINT & PATTERN - JUNE Block prints, mosaic tile and geo prints, patchwork and eastern embroideries are key. 1. 2. 3. 4. 1. BLOCK PRINTS 2. PATCHWORK PRINTS 3. BORDER PRINTS 4. EMBROIDERED STRIPES 5. MOSAIC TILES 6. GEO FLORALS 7. TILE REPEATS 8. EASTERN EMBROIDERY 5. 8. 6. 7. NORDSTROM PRODUCT GROUP - FOR INTERNAL USE ONLY 22 - Summer 2016 CASLON Trend SUMMER DIRECTION ROCK THE CASBAH PRINT & PATTERN - JULY Delicate and ditsy floral prints, geometric, mosaic tiles and block prints are key. 1. 2. 3. 4. 1. DELICATE FLORALS 2. GEO TILES 3. EASTERN PATTERNS 4. BLOCK TILES 5. PATCHWORK TILES 6. TILES REPEATS 7. PRETTY FLORALS 8. PAISLEY & GEO MOTIFS 5. 7. 8. 6. NORDSTROM PRODUCT GROUP - FOR INTERNAL USE ONLY 23 - Summer 2016 CASLON Trend SUMMER DIRECTION ROCK THE CASBAH MAY COLOR A pretty summer palette of Coral pale, Green Ambrosia and Purple Feminine are accented by pops of Orange Celosia and Pink Cyclamen. 11-0601 TCX 13-5304 TCX 12-0915 TCX 12-0109 TCX 15-3620 TCX 19-1528 TCX 19-4020 TCX 19-0622 TCX White Beige-Rainy Coral-Pale Green- Purple- Burgundy- Navy- Olive-Italy Day Ambrosia Feminine London Sapphire 18-1536 TCX 17-1360 TCX 17-2624 TCX 16-1133 TCX 18-3718 TCX Red Sauce Orange- Pink- Tan-Mustard Purple-Haze Celosia Cyclamen 18-3712 TCX Purple-Sage 24 NORDSTROM PRODUCT GROUP - FOR INTERNAL USE ONLY - Summer 2016 CASLON Trend DIRECTION SUMMER ROCK THE CASBAH JUNE COLOR Rich jewel tones of Blue Amparo, Purple Vine and Purple Fushsia are accented by Green Golf and Red Barberry. 11-0601 TCX 15-1304 TCX 18-3945 TCX 19-3728 TCX 19-2432 TCX 18-5642 TCX 19-0419 TCX 18-5105 TCX White Beige-Humus Blue-Amparo Purple- Purple- Green-Golf Green- Grey-Sedona Vine Fuchsia Zen 18-1760 TCX 19-4229 TCX 12-5409 TCX Red- Blue-Orion Teal-Fair Barberry NORDSTROM PRODUCT GROUP - FOR INTERNAL USE ONLY 25 - Summer 2016 CASLON SUMMER Trend DIRECTION ROCK THE CASBAH
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