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Calm Down NEW YORK — East Met West at Tiffany on Sunday Morning in a Smart, Chic Collection by Behnaz Sarafpour

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Calm Down NEW YORK — East Met West at Tiffany on Sunday Morning in a Smart, Chic Collection by Behnaz Sarafpour WINSTON MINES GROWTH/10 GUCCI’S GIANNINI TALKS TEAM/22 WWDWomen’s Wear Daily • The Retailers’MONDAY Daily Newspaper • September 13, 2004 • $2.00 Accessories/Innerwear/Legwear Calm Down NEW YORK — East met West at Tiffany on Sunday morning in a smart, chic collection by Behnaz Sarafpour. And in the midst of the cross-cultural current inspired by the designer’s recent trip to Japan, she gave ample play to the new calm percolating through fashion, one likely to gain momentum as the season progresses. Here, Sarafpour’s sleek dress secured with an obi sash. For more on the season, see pages 12 to 18. Hip-Hop’s Rising Heat: As Firms Chase Deals, Is Rocawear in Play? By Lauren DeCarlo NEW YORK — The bling-bling world of hip- hop is clearly more than a flash in the pan, with more conglomerates than ever eager to get a piece of it. The latest brand J.Lo Plans Show for Sweetface, Sells $15,000 Of Fragrance at Macy’s Appearance. Page 2. said to be entertaining suitors is none other than one that helped pioneer the sector: Rocawear. Sources said Rocawear may be ready to consider offers for a sale of the company, which is said to generate more than $125 million in wholesale volume. See Rocawear, Page4 PHOTO BY GEORGE CHINSEE PHOTO BY 2 WWD, MONDAY, SEPTEMBER 13, 2004 WWW.WWD.COM WWDMONDAY J.Lo Talks Scents, Shows at Macy’s Accessories/Innerwear/Legwear By Julie Naughton and Pete Born FASHION The spring collections kicked into high gear over the weekend with shows Jennifer Lopez in Jennifer Lopez in from Behnaz Sarafpour, DKNY, Baby Phat and Zac Posen. NEW YORK — Jennifer Lopez has come a long the former 12 way since selling perfume as a teenager growing boardroom at up in The Bronx. Macy’s. The superstar, whose first experience with the GENERAL beauty business was as a 16-year-old fragrance Rocawear, the hip-hop brand said to generate more than $125 million in hawker in a store behind a tire outlet that, she said, 1 wholesale volume, may be set to consider offers for selling the company. sold “bootleggy” merchandise, showed Sunday that A reengineered sears.com Web site, for the first time selling apparel and she still has a magic touch with sales. Lopez head- home fashion products as well as hard goods, officially goes live today. lined a personal appearance at Macy’s Herald 6 Square flagship that racked up an estimated $15,000 The bidding for Levi Strauss & Co.’s Dockers label may be heating up as in sales in just 90 minutes, industry sources said. 6 several investment firms start to show interest in the casual clothing brand. “Fragrance is everything to me — I judge peo- The Diavik Diamond Mine in Yellowknife, Canada, is a world away from ple on how they smell, not how they look,” said Harry Winston’s Fifth Avenue salon, but it’s the core of the jeweler’s future. Lopez, clad in a pink-and-gray-striped turtleneck, 10 white jeans and pink suede platform heels. Only 200 delirious fans were given access to EYE the highly controlled event on the 16th floor of Jade Jagger and Damon Dash turn Garrard SoHo salon into a lounge Macy’s. Each had purchased one of two “Look party…Talking with Emma Roberts, star of Nickelodeon’s “Unfabulous.” Books,” color cosmetics palettes tied to Lopez’s 40 first two fragrances. The gift sets, built around Glow by JLo and Still Jennifer Lopez, include both the palettes and a bottle of fragrance. The Classified Advertisements ..................................................................38-39 Glow So Pretty set, which includes bronze-toned To e-mail reporters and editors at WWD, the address is cosmetics, retails for $59.50 and the Still Stunning [email protected], using the individual’s name. set, with icy pink makeup colors, is $69.50. Lopez said that she is “testing the waters” with these WOMEN’S WEAR DAILY IS A REGISTERED TRADEMARK OF FAIRCHILD PUBLICATIONS, INC. COPYRIGHT ©2004 PHOTO BY KEITH SMITH PHOTO BY FAIRCHILD PUBLICATIONS, INC. ALL RIGHTS RESERVED. PRINTED IN THE U.S.A. sets for a possible color cosmetics launch, which VOLUME 188, NO. 56. WWD (ISSN # 0149-5380) is published daily except Saturdays, Sundays and holidays, with one additional executives in the Lancaster division of Coty said beauty, apparel and her lingerie and jewelry licens- issue in January, May, June and November; two additional issues in February, April, September, October and December; and three additional issues in March and August, by Fairchild Publications, Inc., a subsidiary of Advance Publications, Inc. PRINCIPAL OFFICE: 7 is on the drawing board. She also launched body es. The actress and singer also is credited with sin- West 34th Street, New York, NY 10001. Shared Services provided by Advance Magazine Publishers Inc.: S.I. Newhouse, Jr., Chairman; care ancillaries to Glow by JLo earlier this year. gle-handedly reviving the celebrity fragrance genre. Steven T. Florio, Vice Chairman; Charles H. Townsend, C.O.O.; John W. Bellando, Executive Vice-President and C.F.O.; Jill Bright, Sales of the color sets were fueled by a contest. After her first scent, Glow by JLo, generated some Executive Vice-President_Human Resources; John Buese, Executive Vice-President_ Chief Information Officer; David Orlin, Senior Certificates have been hidden in random sets sold $80 million at retail in its first year on counter, Vice-President_Strategic Sourcing; Robert Bennis, Senior Vice-President_Real Estate; David B. Chemidlin, Senior Vice- President_General Manager, Advance Magazine Group Shared Services Center. Periodicals postage paid at New York, NY and at at department stores across the U.S. Twenty win- many others, including Beyoncé Knowles and additional mailing offices. Canada Post Publications Mail Agreement No. 40032712. Canadian Goods and Services Tax Registration ners will receive all-expenses-paid trips to either Celine Dion, rushed to cash in on the trend. No. 88654-9096-RM0001. Canada post return undeliverable Canadian addresses to: 4960-2 Walker Road, Windsor, ON N9A 6J3. Los Angeles or Miami, and will spend the day with Lopez also has taken a stronger hand in re- POSTMASTER: SEND ADDRESS CHANGES TO WOMEN’S WEAR DAILY, P.O. Box 15008, North Hollywood, CA 91615-5008. FOR SUBSCRIPTIONS, ADDRESS CHANGES, ADJUSTMENTS, OR BACK ISSUE INQUIRIES: Please write to WOMEN’S WEAR Lopez, being made over by her personal hair and shaping her apparel business, which sources esti- DAILY, P.O. Box 15008, North Hollywood, CA 91615-5008; Call 800-289-0273; or visit www.subnow.com/wd . Four weeks is makeup artists. They also will receive wardrobes mate is an $80 million business at retail. required for change of address. Please give both new and old address as printed on most recent label. First copy of new of JLo apparel, valued at $1,000, as well as $1,000 “I’ve moved to New York and I’m in the office all subscription will be mailed within four weeks after receipt of order. Address all editorial, business, and production correspondence to WOMEN’S WEAR DAILY, 7 West 34th Street, New York, NY 10001. For permissions and reprint requests, in cash. Winners will be announced in November, the time,” Lopez said, referring to the fact that she please call 212-221-9595 or fax requests to 212-221-9195. Visit us online: www.wwd.com. To subscribe to other Fairchild and the makeover event is expected to take place has moved into the old office of former Sweetface magazines on the World Wide Web, visit www.fairchildpub.com. Occasionally, we make our subscriber list available to carefully in early December. Fashion Co. LLC president and chief executive offi- screened companies that offer products and services that we believe would interest our readers. If you do not want to receive these offers and/or information, please advise us at P.O. Box 15008, North Hollywood, CA 91615-5008 or call 800-289-0273. Lopez is about to launch a third scent, Miami cer Denise Seegal. She has just launched a lingerie WOMEN’S WEAR DAILY IS NOT RESPONSIBLE FOR LOSS, DAMAGE, OR ANY OTHER INJURY TO UNSOLICITED Glow, a flanker to her successful Glow by JLo. line and plans a ready-to-wear runway show for her MANUSCRIPTS, UNSOLICITED ART WORK (INCLUDING, BUT NOT LIMITED TO, DRAWINGS, PHOTOGRAPHS, AND Next year, she also will start a fourth women’s fall 2005 apparel line in February. TRANSPARENCIES), OR ANY OTHER UNSOLICITED MATERIALS. THOSE SUBMITTING MANUSCRIPTS, PHOTOGRAPHS, ART WORK, OR OTHER MATERIALS FOR CONSIDERATION SHOULD NOT SEND ORIGINALS, UNLESS SPECIFICALLY REQUESTED scent, which will present an entirely new concept. “For us, it will be a rebirth — people will see TO DO SO BY WWD IN WRITING. MANUSCRIPTS, PHOTOGRAPHS, AND OTHER MATERIALS SUBMITTED MUST BE With a personal life that has become something what JLo is,” she said, adding, “It’s about estab- ACCOMPANIED BY A SELF-ADDRESSED OVERNIGHT-DELIVERY RETURN ENVELOPE, POSTAGE PREPAID. of a public mania, Lopez seems to have naturally lishing JLo as a lifestyle brand. The company is taken to the fragrance business. “I have a good JLo. I am Jennifer.” nose, people tell me,” she said with a laugh, not- Andy Hilfiger, co-founder and director of MONDAY: Olympus Fashion Week, New York, contin- ing that, while most fragrance firms rely on demo- Sweetface, where Lopez is a partner, said the apparel ues (through Wednesday). graphic studies, “I go with my gut.” line’s quality will be upped, and its assortment will be Bulgari Group reports first-half sales and earnings. And her instincts have proved to be on target.
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