University of Rhode Island DigitalCommons@URI Open Access Master's Theses 2020 LIFTING THE VEIL: HIJBABI FASHION ON SOCIAL MEDIA Erika Holshoe University of Rhode Island,
[email protected] Follow this and additional works at: https://digitalcommons.uri.edu/theses Recommended Citation Holshoe, Erika, "LIFTING THE VEIL: HIJBABI FASHION ON SOCIAL MEDIA" (2020). Open Access Master's Theses. Paper 1896. https://digitalcommons.uri.edu/theses/1896 This Thesis is brought to you for free and open access by DigitalCommons@URI. It has been accepted for inclusion in Open Access Master's Theses by an authorized administrator of DigitalCommons@URI. For more information, please contact
[email protected]. LIFTING THE VEIL: HIJBABI FASHION ON SOCIAL MEDIA BY ERIKA HOLSHOE A THESIS SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF SCIENCE IN TEXTILES, FASHION MERCHANDISING, AND DESIGN UNIVERSITY OF RHODE ISLAND 2020 MASTER OF SCIENCE OF ERIKA HOLSHOE APPROVED: Thesis Committee: Major Professor Karl Aspelund Jessica Strübel Cheryl Foster Hilda Llorèns Nasser H. Zawia DEAN OF THE GRADUATE SCHOOL UNIVERSITY OF RHODE ISLAND 2020 ABSTRACT As visual representatives of Islam, diasporic Muslim women in the U.S. and U.K. are at the forefront of changing the perception of Islam and the rise of modest fashion. The aim of this study is to analyze how female Muslim social media influencers living in non-Muslim majority areas use fashionable apparel on social media to negotiate cultural and religious demands in conjunction with exploration of personal identities. Social media posts from Instagram were coded using grounded theory. The findings were analyzed using Netnographic methods and Social Representation Theory (SRT) as the main theoretical framework.