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CHANNEL PROFILE Malay Segment CHANNEL PROFILE Malay segment Period: January - June 2018 30 200 25 150 Channel 123 & 104 (HD) 20 15 100 10 50 5 Gender 0 0 Location Home of Malay signature Group Age 52% 4-9 10-19 20-29 30-39 40-49 50-59 60+ 79% entertainment that offers a Female Astro Ria Index vs Total TV variety of local programmes Urban ranging from reality shows Skewed age 10-19 [Index: 119] to fun game shows to drama series. Key Signature Programmes: RM10K + 19% 10% GenF, AME, AF Teens, Gegar 18% RM8K-RM10K < RM2K Vaganza & MegaDrama belt. 4% 24% PMEBs Blue Collars RM6K-RM8K 7% Monthly Net Reach (Ave. Past 6 Months) 27% 36% RM4K-RM6K 20% HH Income 9.586 mil Occupation RM2K-RM4K Housewives/ 35% Students Unemployed Source: Kantar Media DTAM, Skewed HHI Below RM2K [Index: 113] Individual (Total Universe: 14,964K), Jan-Jun 2018 Skewed Students [Index: 115] 25 200 20 150 Channel 105 15 100 10 50 Wholesome Family Channel 5 that offers a variety of local Gender 0 0 Location programmes such as long 53% Group Age 4-9 10-19 20-29 30-39 40-49 50-59 60+ 76% series drama's, Female Astro Prima Index vs Total TV Urban documentaries and classic Skewed age 20-29 [Index: 118] movies as well reality shows. Key Signature Programme: My Mother is the Best Cook, RM10K + 19% 19% RM8K-RM10K 7% Irama Malaysia and TIARA 4% < RM2K Drama belt. 29% RM6K-RM8K PMEBs Blue Collars 6% Monthly Net Reach RM4K-RM6K (Ave. Past 6 Months) 15% 32% 30% HH Income 8.261 mil Occupation RM2K-RM4K Housewives/ 39% Students Unemployed Skewed HHI Below RM2K [Index: 133], Source: Kantar Media DTAM, Slight skewed housewives [Index: 106] Individual (Total Universe: 14,964K), Jan-Jun 2018 RM2K-4K [Index: 110] 30 200 25 Channel 132 & 124 (HD) 150 20 15 100 Stress Free, No Tension 10 50 Channel - Unwind after a 5 Gender Location long day with Warna. Sit 50% 50% Group Age 0 0 78% 4-9 10-19 20-29 30-39 40-49 50-59 60+ down & relax while watching Astro Warna Index vs Total TV the hilarious antics of local Urban Skewed age 10-19 [Index: 125] comedians as well as a & 40-49 [Index: 111] colorful selection of international comedies. Key Signature Programmes: 17% 20% RM10K + Bocey & Friends, Super RM8K-RM10K 7% Spontan, Gegar Lawak Mega. 5% < RM2K 23% PMEBs Blue Collars RM6K-RM8K 7% Monthly Net Reach (Ave. Past 6 Months) 26% 37% RM4K-RM6K HH Income 5.859 mil Occupation 19% RM2K-RM4K Housewives/ 39% Students Unemployed Slight skewed HHI Below RM2K-4K Source: Kantar Media DTAM, Skewed students [Index: 120] Individual (Total Universe: 14,964K), Jan-Jun 2018 [Index: 109] 25 200 20 150 Channel 106 15 100 10 Muslim Lifestyle Channel - 50 5 The progressive lifestyle Gender 0 0 Location channel for Muslims that 53% Group Age 4-9 10-19 20-29 30-39 40-49 50-59 60+ 79% contains Islamic based Female Astro Oasis Index vs Total TV educational, entertainment Urban Skewed age 30-39 [Index: 111] and documentary styled programs. Key Signature Programmes: Gema Gegar Vagaza, Tahfiz 19% 20% RM10K + Muda, Raihana Drama Belt, 10% RM8K-RM10K < RM2K Bismillah Ad Duha. 4% 22% PMEBs Blue Collars RM6K-RM8K 6% Monthly Net Reach (Ave. Past 6 Months) 32% 29% RM4K-RM6K HH Income Occupation 19% 7.211mil RM2K-RM4K Housewives/ Students 39% Unemployed Source: Kantar Media DTAM, Individual (Total Universe: 14,964K), Jan-Jun 2018 30 200 25 150 Channel 131 20 15 100 10 Malaysian movie channel 50 that offers latest Malay 5 Gender 0 0 Location blockbusters and local mini 52% Group Age 4-9 10-19 20-29 30-39 40-49 50-59 60+ 76% series including the best Male Astro Citra Index vs Total TV selection of Asian and Urban [Index:107] Skewed age 10-19 [Index: 114] foreign films in varying & 20-29 [Index: 114] genres. Key timebelt: Karya 12, Astro Original Series, Super 17% 21% RM10K + Telemovies, Blockbuster Ahad RM8K-RM10K 5% 3% < RM2K RM6K-RM8K 30% PMEBs Blue Collars 6% Monthly Net Reach RM4K-RM6K (Ave. Past 6 Months) 14% 27% 34% HH Income 5.098 mil Occupation Housewives/ RM2K-RM4K Students 42% Unemployed Source: Kantar Media DTAM, Skewed Blue collars [Index: 113] Skewed HHI below RM2K [Index: 138] Individual (Total Universe: 14,964K), Jan-Jun 2018 & Students [Index: 110] & RM2K-4K [Index: 117] 30 200 25 Channel 135 150 20 15 100 Astro Maya HD is a GE 10 50 channel the offers a variety 5 Gender Location of Malay entertainment, 52% Group Age 0 0 79% 4-9 10-19 20-29 30-39 40-49 50-59 60+ drama series, classics and Female Astro Maya HD Index vs Total TV Urban much more. Skewed age 10-19 [Index: 121] Key Programmes : Gema Gegar Vaganza, Tahfiz Muda, Tiara Belt, Raihana Belt 18% 17% RM10K + 9% RM8K-RM10K 5% < RM2K 25% PMEBs Blue Collars RM6K-RM8K Monthly Net Reach 7% (Ave. Past 6 Months) 29% 36% RM4K-RM6K HH Income 6.195 mil Occupation 17% Housewives/ RM2K-RM4K Students Unemployed 37% Source: Kantar Media DTAM, Individual (Total Universe: 14,964K), Jan-Jun 2018 Skewed students [Index: 117] Skewed HHI below RM2K [Index: 113] 30 200 25 150 Channel 134 20 15 100 10 Astro Mustika HD showcases 50 the best of Malay content 5 Gender 0 0 Location 81% including documentaries, 50% 50% Group Age 4-9 10-19 20-29 30-39 40-49 50-59 60+ concerts, reality shows, Astro Mustika HD Index vs Total TV Urban dramas, telenovelas and Skewed age 4-9 [Index: 125], telemovies 24 hours daily. & 10-19 [Index: 120] Key Programmes : Karya 12, Astro Original Series, Super Telemovies, Tagalog Series, RM10K + 17% 19% 8% RM8K-RM10K < RM2K 4% 20% PMEBs Blue Collars RM6K-RM8K 8% Monthly Net Reach (Ave. Past 6 Months) 27% 37% RM4K-RM6K HH Income 4.392 mil Occupation 21% RM2K-RM4K Housewives/ Students 39% Unemployed Source: Kantar Media DTAM, Skewed Students [Index: 119] Skewed HHI RM4K-6K [Index: 118], Individual (Total Universe: 14,964K), Jan-Jun 2018 & RM6K-8K [Index: 115] 30 200 25 150 Channel 133 20 15 100 10 A 24-hour drama & lifestyle 50 channel that targeted at 5 Gender 0 0 Location Malay woman who aspire the 50% 50% Group Age 4-9 10-19 20-29 30-39 40-49 50-59 60+ 72% lifestyle of Latin celebrities. Astro Bella Index vs Total TV Urban Skewed age 10-19 [Index: 122], 20-29 [Index: 122] & 50-59 [Index: 113] Key Programmes : Tagalog Series, Latin Series RM10K + 19% 19% RM8K-RM10K 4% 1% < RM2K 21% RM6K-RM8K 3% PMEBs Blue Collars RM4K-RM6K 14% Monthly Net Reach (Ave. Past 6 Months) 27% 35% HH Income 1.813mil Occupation RM2K-RM4K Housewives/ 57% Students Unemployed Source: Kantar Media DTAM, Skewed Students [Index: 111] Skewed HHI RM2K-4K [Index: 157] Individual (Total Universe: 14,964K), Jan-Jun 2018 30 200 25 150 Channel 142 20 15 100 10 Pelangi features the best 50 Indonesian movies variety 5 Gender 0 0 Location shows, including films made 50% 50% Group Age 4-9 10-19 20-29 30-39 40-49 50-59 60+ 92% for TV. Pelangi Index vs Total TV Urban Skewed age 30-39 [Index: 174], 50-59 [Index: 156] Index: 114 Key Programmes : Blockbuster Movie, RM10K + Sinetron, Entertainment 19% 32% 15% < RM2K News RM8K-RM10K 25% 4% PMEBs Blue Collars RM6K-RM8K 1% Monthly Net Reach (Ave. Past 6 Months) RM4K-RM6K 28% 20% 21% HH Income 390K Occupation RM2K-RM4K 34% Housewives/ Students Unemployed Skewed HHI below RM2K [Index: 113], Source: Kantar Media DTAM, Skewed Blue collars [Index: 173] RM4K-6K [Index: 118], Individual (Total Universe: 14,964K), Jan-Jun 2018 RM10K and above [Index: 130] 35 250 30 200 Channel 141 25 20 150 15 100 Bintang is Astro’s 100% 10 50 Indonesian content channel, 5 Gender 0 0 Location featuring music, drama, 52% Group Age 4-9 10-19 20-29 30-39 40-49 50-59 60+ 90% entertainment news and Male Bintang Index vs Total TV variety programmes. Urban Skewed age 20-29 [Index: 132], 30-39 [Index: 229] [Index: 111] Key Programmes : Opera Van Java, Talkshow, Drama Series, News Updates, Magazine Show RM10K + 21% 36% 12% RM8K-RM10K < RM2K 0% 19% RM6K-RM8K PMEBs Blue Collars 2% Monthly Net Reach RM4K-RM6K (Ave. Past 6 Months) 19% 22% 21% HH Income 432K Occupation RM2K-RM4K Housewives/ 48% Students Unemployed Source: Kantar Media DTAM, Skewed HHI RM2K-RM4K [Index: 132] Individual (Total Universe: 14,964K), Jan-Jun 2018 Skewed Blue collars [Index: 195] 30 200 25 150 Channel 393 20 15 100 10 Anchored by first-run and 50 exclusive mega-hit Korean 5 Gender 0 0 Location drama series that appeal to Group Age 56% 4-9 10-19 20-29 30-39 40-49 50-59 60+ 79% anyone who loves Korean Female ONE HD Index vs Total TV Urban drama and entertainment [Index:110] Skewed age 10-19 [Index: 116], that features hot Korean 20-29 [Index: 110] celebrities. Key Signature Programmes: RM10K + Running Man, Law of the 19% RM8K- 9% 18% RM10K < RM2K Jungle, Ppali-Ppali Drama 5% 20% belt. 83% PMEBs RM6K-RM8K Blue Collars 9% Malay [Index:118] Monthly Net Reach Ethnic (Ave. Past 6 Months) RM4K-RM6K HH Income Occupation 29% 35% 20% 4.637 mil RM2K-RM4K 37% Housewives/ Students 8% Unemployed Other ethnic Source: Kantar Media DTAM, Skewed HHI RM4K-6K [Index: 110], Individual (Total Universe: 14,964K), Jan-Jun 2018 Skewed Students [Index: 111] RM6K-8K [Index: 123] [Index:130] 20 200 15 150 Channel 394 10 100 Oh!K boasts the ultimate in 5 50 Korean TV, featuring Gender 0 0 Location premium drama series as 58% Group Age 4-9 10-19 20-29 30-39 40-49 50-59 60+ 83% well as variety and music Female Oh!K Index vs Total TV Urban programming.
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