CHANNEL PROFILE Malay segment

Period: January - June 2018 30 200 25 150 Channel 123 & 104 (HD) 20 15 100 10 50

5 Gender

0 0 Location

Home of Malay signature Group Age 52% 4-9 10-19 20-29 30-39 40-49 50-59 60+ 79% entertainment that offers a Female Astro Ria Index vs Total TV variety of local programmes Urban ranging from reality shows Skewed age 10-19 [Index: 119] to fun game shows to drama series.

Key Signature Programmes: RM10K + 19% 10% GenF, AME, AF Teens, Gegar 18% RM8K-RM10K < RM2K Vaganza & MegaDrama belt. 4% 24%

PMEBs Blue Collars RM6K-RM8K 7% Monthly Net Reach (Ave. Past 6 Months) 27% 36% RM4K-RM6K

20% HH HH Income 9.586 mil Occupation RM2K-RM4K Housewives/ 35% Students Unemployed Source: Kantar Media DTAM, Skewed HHI Below RM2K [Index: 113] Individual (Total Universe: 14,964K), Jan-Jun 2018 Skewed Students [Index: 115] 25 200

20 150 Channel 105 15 100 10 50 Wholesome Family Channel 5

that offers a variety of local Gender 0 0 Location programmes such as long 53% Group Age 4-9 10-19 20-29 30-39 40-49 50-59 60+ 76% series drama's, Female Astro Prima Index vs Total TV Urban documentaries and classic Skewed age 20-29 [Index: 118] movies as well reality shows.

Key Signature Programme: My Mother is the Best Cook, RM10K + 19% 19% RM8K-RM10K 7% Irama Malaysia and TIARA 4% < RM2K Drama belt. 29% RM6K-RM8K PMEBs Blue Collars 6% Monthly Net Reach RM4K-RM6K (Ave. Past 6 Months) 15%

32% 30% HH HH Income 8.261 mil Occupation RM2K-RM4K Housewives/ 39% Students Unemployed Skewed HHI Below RM2K [Index: 133], Source: Kantar Media DTAM, Slight skewed housewives [Index: 106] Individual (Total Universe: 14,964K), Jan-Jun 2018 RM2K-4K [Index: 110] 30 200 25 Channel 132 & 124 (HD) 150 20 15 100 Stress Free, No Tension 10 50

Channel - Unwind after a 5

Gender Location long day with Warna. Sit 50% 50% Group Age 0 0 78% 4-9 10-19 20-29 30-39 40-49 50-59 60+ down & relax while watching Astro Warna Index vs Total TV the hilarious antics of local Urban Skewed age 10-19 [Index: 125] comedians as well as a & 40-49 [Index: 111] colorful selection of international comedies.

Key Signature Programmes: 17% 20% RM10K + Bocey & Friends, Super RM8K-RM10K 7% Spontan, Gegar Lawak Mega. 5% < RM2K 23% PMEBs Blue Collars RM6K-RM8K 7% Monthly Net Reach (Ave. Past 6 Months)

26% 37% RM4K-RM6K HH HH Income 5.859 mil Occupation 19% RM2K-RM4K Housewives/ 39% Students Unemployed Slight skewed HHI Below RM2K-4K Source: Kantar Media DTAM, Skewed students [Index: 120] Individual (Total Universe: 14,964K), Jan-Jun 2018 [Index: 109] 25 200

20 150 Channel 106 15 100 10 Muslim Lifestyle Channel - 50 5

The progressive lifestyle Gender

0 0 Location channel for Muslims that 53% Group Age 4-9 10-19 20-29 30-39 40-49 50-59 60+ 79% contains Islamic based Female Astro Oasis Index vs Total TV educational, entertainment Urban Skewed age 30-39 [Index: 111] and documentary styled programs.

Key Signature Programmes: Gema Gegar Vagaza, Tahfiz 19% 20% RM10K + Muda, Raihana Drama Belt, 10% RM8K-RM10K < RM2K Bismillah Ad Duha. 4% 22% PMEBs Blue Collars RM6K-RM8K 6% Monthly Net Reach (Ave. Past 6 Months)

32% 29% RM4K-RM6K HH HH Income Occupation 19% 7.211mil RM2K-RM4K Housewives/ Students 39% Unemployed Source: Kantar Media DTAM, Individual (Total Universe: 14,964K), Jan-Jun 2018 30 200 25 150 Channel 131 20 15 100 10 Malaysian movie channel 50

that offers latest Malay 5 Gender

0 0 Location blockbusters and local mini 52% Group Age 4-9 10-19 20-29 30-39 40-49 50-59 60+ 76% series including the best Male Astro Citra Index vs Total TV selection of Asian and Urban [Index:107] Skewed age 10-19 [Index: 114] foreign films in varying & 20-29 [Index: 114] genres.

Key timebelt: Karya 12, Astro Original Series, Super 17% 21% RM10K + Telemovies, Blockbuster Ahad RM8K-RM10K 5% 3% < RM2K RM6K-RM8K 30% PMEBs Blue Collars 6%

Monthly Net Reach RM4K-RM6K (Ave. Past 6 Months) 14%

27% 34% HH HH Income 5.098 mil Occupation

Housewives/ RM2K-RM4K Students 42% Unemployed Source: Kantar Media DTAM, Skewed Blue collars [Index: 113] Skewed HHI below RM2K [Index: 138] Individual (Total Universe: 14,964K), Jan-Jun 2018 & Students [Index: 110] & RM2K-4K [Index: 117] 30 200 25 Channel 135 150 20 15 100 Astro Maya HD is a GE 10 50

channel the offers a variety 5

Gender Location

of Malay entertainment, 52% Group Age 0 0 79% 4-9 10-19 20-29 30-39 40-49 50-59 60+ drama series, classics and Female Astro Maya HD Index vs Total TV Urban much more. Skewed age 10-19 [Index: 121] Key Programmes : Gema Gegar Vaganza, Tahfiz Muda, Tiara Belt, Raihana Belt

18% 17% RM10K + 9% RM8K-RM10K 5% < RM2K 25% PMEBs Blue Collars RM6K-RM8K Monthly Net Reach 7% (Ave. Past 6 Months) 29% 36%

RM4K-RM6K HH HH Income 6.195 mil Occupation 17%

Housewives/ RM2K-RM4K Students Unemployed 37% Source: Kantar Media DTAM, Individual (Total Universe: 14,964K), Jan-Jun 2018 Skewed students [Index: 117] Skewed HHI below RM2K [Index: 113] 30 200 25 150 Channel 134 20 15 100 10 Astro Mustika HD showcases 50

the best of Malay content 5 Gender 0 0 Location 81% including documentaries, 50% 50% Group Age 4-9 10-19 20-29 30-39 40-49 50-59 60+ concerts, reality shows, Astro Mustika HD Index vs Total TV Urban dramas, telenovelas and Skewed age 4-9 [Index: 125], telemovies 24 hours daily. & 10-19 [Index: 120]

Key Programmes : Karya 12, Astro Original Series, Super Telemovies, Tagalog Series, RM10K + 17% 19% 8% RM8K-RM10K < RM2K 4% 20%

PMEBs Blue Collars RM6K-RM8K 8% Monthly Net Reach (Ave. Past 6 Months)

27% 37% RM4K-RM6K HH HH Income 4.392 mil Occupation 21% RM2K-RM4K Housewives/ Students 39% Unemployed Source: Kantar Media DTAM, Skewed Students [Index: 119] Skewed HHI RM4K-6K [Index: 118], Individual (Total Universe: 14,964K), Jan-Jun 2018 & RM6K-8K [Index: 115] 30 200 25 150 Channel 133 20 15 100 10 A 24-hour drama & lifestyle 50

channel that targeted at 5 Gender

0 0 Location Malay woman who aspire the 50% 50% Group Age 4-9 10-19 20-29 30-39 40-49 50-59 60+ 72% lifestyle of Latin celebrities. Astro Bella Index vs Total TV Urban Skewed age 10-19 [Index: 122], 20-29 [Index: 122] & 50-59 [Index: 113] Key Programmes : Tagalog Series, Latin Series

RM10K + 19% 19% RM8K-RM10K 4% 1% < RM2K 21% RM6K-RM8K 3% PMEBs Blue Collars RM4K-RM6K 14% Monthly Net Reach (Ave. Past 6 Months)

27% 35% HH HH Income 1.813mil Occupation RM2K-RM4K Housewives/ 57% Students Unemployed Source: Kantar Media DTAM, Skewed Students [Index: 111] Skewed HHI RM2K-4K [Index: 157] Individual (Total Universe: 14,964K), Jan-Jun 2018 30 200 25 150 Channel 142 20 15 100 10 Pelangi features the best 50

Indonesian movies variety 5 Gender

0 0 Location shows, including films made 50% 50% Group Age 4-9 10-19 20-29 30-39 40-49 50-59 60+ 92% for TV. Pelangi Index vs Total TV Urban Skewed age 30-39 [Index: 174], 50-59 [Index: 156] Index: 114

Key Programmes : Blockbuster Movie, RM10K + Sinetron, Entertainment 19% 32% 15% < RM2K News RM8K-RM10K 25% 4%

PMEBs Blue Collars RM6K-RM8K 1% Monthly Net Reach (Ave. Past 6 Months) RM4K-RM6K

28% 20% 21% HH HH Income 390K Occupation RM2K-RM4K 34% Housewives/ Students Unemployed Skewed HHI below RM2K [Index: 113], Source: Kantar Media DTAM, Skewed Blue collars [Index: 173] RM4K-6K [Index: 118], Individual (Total Universe: 14,964K), Jan-Jun 2018 RM10K and above [Index: 130] 35 250 30 200 Channel 141 25 20 150 15 100 Bintang is Astro’s 100% 10 50

Indonesian content channel, 5 Gender

0 0 Location featuring music, drama, 52% Group Age 4-9 10-19 20-29 30-39 40-49 50-59 60+ 90% entertainment news and Male Bintang Index vs Total TV variety programmes. Urban Skewed age 20-29 [Index: 132], 30-39 [Index: 229] [Index: 111] Key Programmes : Opera Van Java, Talkshow, Drama Series, News Updates, Magazine Show RM10K + 21% 36% 12% RM8K-RM10K < RM2K 0% 19% RM6K-RM8K PMEBs Blue Collars 2%

Monthly Net Reach RM4K-RM6K (Ave. Past 6 Months) 19%

22% 21% HH HH Income 432K Occupation RM2K-RM4K Housewives/ 48% Students Unemployed Source: Kantar Media DTAM, Skewed HHI RM2K-RM4K [Index: 132] Individual (Total Universe: 14,964K), Jan-Jun 2018 Skewed Blue collars [Index: 195] 30 200 25 150 Channel 393 20 15 100 10 Anchored by first-run and 50

exclusive mega-hit Korean 5 Gender

0 0 Location drama series that appeal to Group Age 56% 4-9 10-19 20-29 30-39 40-49 50-59 60+ 79% anyone who loves Korean Female ONE HD Index vs Total TV Urban drama and entertainment [Index:110] Skewed age 10-19 [Index: 116], that features hot Korean 20-29 [Index: 110] celebrities.

Key Signature Programmes: RM10K + Running Man, Law of the 19% RM8K- 9% 18% RM10K < RM2K Jungle, Ppali-Ppali Drama 5% 20% belt. 83% PMEBs RM6K-RM8K Blue Collars 9% Malay [Index:118]

Monthly Net Reach Ethnic

(Ave. Past 6 Months) RM4K-RM6K HH HH Income Occupation 29% 35% 20% 4.637 mil RM2K-RM4K 37% Housewives/ Students 8% Unemployed Other ethnic Source: Kantar Media DTAM, Skewed HHI RM4K-6K [Index: 110], Individual (Total Universe: 14,964K), Jan-Jun 2018 Skewed Students [Index: 111] RM6K-8K [Index: 123] [Index:130] 20 200

15 150 Channel 394 10 100

Oh!K boasts the ultimate in 5 50

Korean TV, featuring Gender

0 0 Location premium drama series as 58% Group Age 4-9 10-19 20-29 30-39 40-49 50-59 60+ 83% well as variety and music Female Oh!K Index vs Total TV Urban programming. Channel is [Index:115] Skewed age 20-29 [Index: 120], packed with iconic and 50-59 [Index: 128] & 60+ [Index: 125] award-winning hit series from an unrivalled catalogue of content. RM10K + 22% 19% 15% < RM2K 73% RM8K- 10% Malay RM10K [Index:104] 8% PMEBs Blue Collars 16% RM6K-RM8K Chinese Monthly Net Reach 11% Ethnic [Index:119]

(Ave. Past 6 Months) HH HH Income Occupation 32% 27% RM4K-RM6K RM2K-RM4K 1.540 mil 19% 37% 11% Other ethnic Housewives/ Students [Index:180] Unemployed Skewed HHI RM6K-8K [Index: 148], Source: Kantar Media DTAM, Slightly skewed PMEBs [Index: 109] RM8K-10K [Index: 147] Individual (Total Universe: 14,964K), Jan-Jun 2018 & RM10K+ [Index: 134] 30 200 25 150 Channel 395 20 15 100 10 tvN is the channel of choice 50

for K-Pop in Asia. Its 5 Gender

0 0 Location coverage reaches all areas 54% Group Age 79% 4-9 10-19 20-29 30-39 40-49 50-59 60+ of entertainment services Female tvN HD Index vs Total TV Urban including music, drama, Skewed age 10-19 [Index: 115] reality programs, 20-29 [Index: 116], 40-49 [Index: 123], entertainment news and & 50-59 [Index: 117] lifestyles.

RM10K + 21% 20% 17% < RM2K 14%

RM8K- RM10K 78% PMEBs Blue Collars 9% Malay [Index:111]

Monthly Net Reach RM6K-RM8K Ethnic

(Ave. Past 6 Months) 8% HH HH Income Occupation 26% 34% 1.797mil RM4K-RM6K RM2K-RM4K 17% 35% Housewives/ Students 14% Unemployed Other ethnic Source: Kantar Media DTAM, Skewed HHI RM6K-8K [Index: 113], [Index:230] Individual (Total Universe: 14,964K), Jan-Jun 2018 RM8K-10K [Index: 153], & RM10K+ [Index: 150] 20 200

15 150 Channel 435 10 100

tvN Movies is a First & 5 50

Exclusive Korean movie Gender

0 0 Location channel that aims at giving 54% Group Age 82% 4-9 10-19 20-29 30-39 40-49 50-59 60+ an alternative choice of Male tvN Movies Urban home cinema to audience by [Index:109] Skewed age 20-29 [Index: 118], featuring blockbuster and 40-49 [Index: 119] & 50-59 [Index: 123] all-time favourite Korean movies in all genres round- the-clock. RM10K + 29% 18% 22% < RM2K 13% 69% PMEBs Blue Collars RM8K- Malay RM10K

Monthly Net Reach 13% Ethnic

(Ave. Past 6 Months) HH HH Income Occupation 24% 30% RM6K-RM8K 10% RM2K-RM4K 2.566 mil RM4K-RM6K 25% 17% Housewives/ Students 17% Unemployed Skewed HHI RM6K-8K [Index: 145], Other ethnic Source: Kantar Media DTAM, Skewed PMEBs [Index: 143] RM8K-10K [Index: 239] [Index:278] Individual (Total Universe: 14,964K), Jan-Jun 2018 & RM10K+ [Index: 190] 20 200

15 150 Channel 108 10 100

A 24-hour Bollywood general 5 50

entertainment that offers Gender

0 0 Location content like of Reality 51% Group Age 4-9 10-19 20-29 30-39 40-49 50-59 60+ 83% Shows, Drama Series, Life Male Tara HD style programmes, Talk Skewed age 20-29 [Index: 114], Urban Shows, Docutainment, light 30-39 [Index: 119] & 50-59 [Index: 115] hearted shows, high quality local and International productions, Blockbuster RM10K + movies and many more 24% 11% 50% 20% < RM2K RM8K- Malay promises will appeal to the 22% RM10K entire family. 4% PMEBs Blue Collars RM6K-RM8K 7% 33% Monthly Net Reach Indian Ethnic [Index:310]

(Ave. Past 6 Months) RM4K-RM6K HH HH Income

Occupation 27% 29% 15% 3.826 mil RM2K-RM4K 17% 41% Other ethnic Housewives/ Students [Index:288] Unemployed Skewed HHI RM2K-4K [Index: 113] Source: Kantar Media DTAM, Skewed PMEBs [Index: 119] Individual (Total Universe: 14,964K), Jan-Jun 2018 Thank you

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