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Raya 2020 Is Unlike Any We've Celebrated Before

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Raya 2020 Is Unlike Any We've Celebrated Before Once Upon A Special Raya Aidilfitri Raya 2020 is unlike any we’ve celebrated before. What remains the same is that families gather in front of the TV, bonding closer together over comedies, dramas, horrors and other entertaining stories. Now even as social distance is observed, brands can still continue marketing as they work with Astro to foster a closer bond among Malaysians in this new normal. All through a variety of content that is sure to make Raya even more special for everyone. Astro is the entertainment hub of choice during any major festive seasons. This Raya, a massive 93% of Malays are projected to engage with our media ecosystem. In 2019, Astro dominated 3 most important family times during Raya which is 10am, 6pm and 10pm. Plus in just over a mere 9 days, Astro gained a 70% platform share. With such high coverage of your consumers in mind, let’s take a look at what we have in store for you this Raya Aidilfitri. Source: Astro Q3FY20 Report Source: Kantar Media DTAM | Astro Malay 4+ (Base: 9.8mil) 3 We know our Malay friends love films! All because our highest-grossing films were the most-watched genre last Raya. HANTU KAK LIMAH Hantu Kak Limah haunts the villagers who just can’t seem to get rid of her. This horror comedy is a favourite among Malay households, garnering RM36 million box office and becoming the 2nd highest-grossing film of all times locally. ABANG LONG FADIL 2 A spin-off from 2011 KL Gangster, this story is about Abang Long Fadil whose dreams of a gangster life becomes real after his best friend is jailed. It garnered RM18 million box office and became Malaysia’s 8th highest-grossing film of all time. SANGKAR This is Malaysia’s very first MMA mixed martial arts film. The depiction of the rivalry between two local MMA fighters became Malaysia’s 16th highest-grossing film of all times withRM12 million box office. Source: Finas | Malaysian Box Office Top 50 Feature Film Kantar Media DTAM, Astro Malay 4+ (Base: 9.8 mil) Programming are subject to scheduling changes 4 Screening together with worldwide blockbusters, these films are set to glue families in front of the TV! Movies Titles Movie – 17 Puasa May 23 – May 30 (Raya Week 1) May 23 (Raya Eve) | Saturday, 11.00pm 10.00am 2.00pm 10.00pm This sequel to 16 Puasa is a comedic story of six bumbling 1. Hotel Transylvania 1 – 3 1. Jumanji the Next Level 1. Ejen Ali friend who “curi makan” during Ramadan—but this time they’ll 2. The Good Dinosaur 2. Padman 2. Wira be facing unexpected obstacles that may just bring them back to the right path. 3. Happy Feet 1 – 2 3. Jumanji: Welcome 3. Pusaka 4. The Smurfs 1 – 2 to the Jungle 4. Siccin 1 – 4 5. Smurf the Lost Village 4. Jurassic Park 5. The Lost World: Jurassic Park Telemovie 6. Jurassic Park 3 May 24 – 25 (Raya Day 1 & 2) | Sunday – Monday, 10.00am 7. Spiderman Homecoming Astro Ria’s most favourite dramas & TV Shows will turn into series of telemovies, featuring the extended version of the drama. Namaste Raya Featuring: May 23 – May 31 (Raya Week1) | Saturday – Sunday, 11.00pm 1. Raye Oi Raye... Kusut Ler 2. Aku Benci Kpop Ever-favourite Bollywood specials: 1. Mann (Aamir Khan, Manisha Koirala) 2. Wanted (Salman Khan, Ayesha Takia) 3. Main Prem Ki Diwani Hoon (Hrithik Roshan, Kareena Kapoor) 4. Shaadi Se Pehle (Akshay Khanna, Mallika Sherawat, Ayesha Takia, Aftab Shivdasani, Sunil Shetty) Programming are subject to scheduling changes 5 Now everyone from Tok Ayah to Baby Mimi will be happy with this medley of film genres on offer! Movie Week Seram Raya Prima (Non Malay) (Raya Week 1) (Raya Week 2) June 1 – June 7 (Raya Week 2) | Monday – Sunday, 11.00pm • 10.00am – 12.00pm • 12.00pm – 2.00pm (comedy movie) (best of Senario) Featuring: • 5.00pm – 7.00pm • 11.00pm – 1.00am 1. Pee Mak (action comedy) (horror comedy) 2. 3AM Bangkok Ghost Story 3. Telaga Angker Featuring: Featuring: 1. Cinta Kolestrol 1. Senario Movie Series 2. Cun 2. Hantu Kak Limah Beriyani Gam Kak Aspalela 3. Jutawan Fakir 3. Hantu Dalam Botol Kicap 1 episode | 5 mins (Raya Period) 4. Mael Lambung 4. Pontianak Harum Sundal 1 – 2 5. Tangkai Jering 5. Hantu Bonceng Kak Aspalela, a famous nasi beriyani gam seller, have lost her memory in an accident. In order to save their mother’s 6. KL Gangster 1 – 2 business, her 3 daughters attempt to recreate her beriyani 7. Evolusi KL Drift recipe. The question is, will they succeed? 8. Abang Long Fadil 1 – 2 Programming are subject to scheduling changes 6 We know our Malay viewers never had enough of our famed key signature shows... GEGAR VAGANZA Gathering 12 of Malaysia’s most-celebrated singers in a fierce singing competition, this reality TV show is a hotspot for superstars. Its 2019 airing garnered unique TV reach of 7.5 million and digital views of 50 million. MAHARAJA LAWAK MEGA It’s the highest-rated comedy show that brings together comedians from Brunei, Indonesia, Malaysia and Singapore. This continuation of Maharaja Lawak successfully garnered 6 million unique TV reach and 33 million digital views last year. TV Source: Kantar Media DTAM | Malay 4+ Universe: 9.8 mil; Malay 15-29 Universe: 2.5 mil Digital Source: Youtube Analytics, Facebook Insights, Google Analytics, Creator Studios Programming are subject to scheduling changes 7 ...now we present them this year’s most sought-after key signature shows, with their Raya special! Sepahtu Reunion Al Raya Maharaja Lawak Mega Raya May 24 & 29 (Raya Day 1 & 6) | Sunday & Friday, 9.00pm May 25 (Raya Day 2) | Monday, 9.00pm Gegar Vaganza Beraya Big Stage Beraya May 26 (Raya Day 3) | Tuesday, 12.00pm May 24 (Raya Day 1) | Sunday, 12.00pm Muzikal Lawak Superstar Punchline Aidilfitri May 26 (Raya Day 3) | Tuesday, 9.00pm May 24 & 28 (Raya Day 1 & 5) | Sunday & Thursday, 9.00pm Dansa & Sing Beraya May 25 (Raya Day 2) | Monday, 12.00pm TV Source: Kantar Media DTAM | Malay 4+ Universe: 9.8 mil; Malay 15-29 Universe: 2.5 mil Digital Source: Youtube Analytics, Facebook Insights, Google Analytics, Creator Studios Programming are subject to scheduling changes 8 Not forgetting the Ramadan drama that stole the nation’s heart in 2019! CURI CURI CINTA Aired during Ramadan 2019, this heart-wrenching drama became the Most Watched Drama for the whole of 2019, reaping 7 million unique viewers in total. OST Muzik Video #1 Drama Meet & Greet Sessions 11 Million #1 Show Terlalu Memuja - Wany Hasrita during raya 20,000 Digital Views 3.6 Million fans Digital Views Source: Kantar Media DTAM |Astro Malay 4+ (Universe: 9.8 mil) Jan – Dec 2019 Digital Source: YouTube Analytics, Facebook Insights, Google Analytics, Creator Studios Programming are subject to scheduling changes 9 This time brands can ride along with these highly-anticipated 2020 Raya dramas. Hero Seorang Cinderella Raya IG Drama May 25 – June 25 (Raya Day 2 onwards) | Monday – Friday, 6.00pm Radio Brand: ERA, SINAR, GEGAR, ZAYAN (Raya Period) After a difficult past, Nura Medina has developed a tough Breakfast announcers will kick off with a Raya-themed sentence shell. Her poker face and sharp eyes caused her to be likened story that will be continued by callers. The trick is, they must to “thriller” Cinderella. Then Tengku Ian Uzzam came along. mention the client’s brand or product. After that, the video team Friendly and handsome, he time-and-again saves her from will shoot the drama to share on the station’s IG story on the unfortunate circumstances, just like a prince charming. same night! Cast: Fattah Amin and Fazura Magnificent Century S3 Drama Radio Sinar Radio Brand: SINAR (Raya Period) May 26 onwards (Raya Day 3 onwards) | Monday – Friday, 7.00pm Listeners can now listen to the on-air antics of our characters A drama based on the life of Suleiman the Magnificent, the in our Drama Radio di Sinar—an on-air radio drama series (10 longest-reigning Sultan of the Ottoman Empire, and his wife episodes) for 2 weeks. Throughout the script, client’s brand Harem Sultan, a slave girl who became the Sultana. It chronicles and product can be integrated. After the first airing, a contest the power struggles among members of the Imperial House. segment to answer simple questions based on that day’s drama to win client’s product. Source: Kantar Media DTAM |Astro Malay 4+ (Universe: 9.8 mil) Jan – Dec 2019 Programming are subject to scheduling changes 10 Make your choice from this family-friendly selection of genres! Duit Duit Raya Romantika Raya Radio Brand: ERA, SINAR, GEGAR, ZAYAN (Raya Period) May 27 – 29 (Raya Day 4 – 6) | Wednesday – Friday, 12.00pm A Facebook Live game show where 3 participants have 3 Featuring the story of a celebrity couple in Malaysia. The life lines to answer a question – call a friend / family, ask show portrays their experience of managing their home and announcers or google. Best 3 will go to a Facebook Live finale. the reality of life as they pass behind the camera lens and There will be a 10 mins “break” on the FB Live for viewers to glamorous lives as celebrities. call the station and win cash or clients’ product. Opocot Melatah Budak Pejabat Sembang #dudukrumah May 24 – 27 (Raya Day 1 – 4) | Sunday – Wednesday, 2.00pm June 4 (Raya Period) | Thursday, 9.00pm Watch their reactions as celebrities and audience who often A talk show from the safety of the celebrities’ own home with melatah are startled with unexpected incidences when they are Dato’ AC Mizal.
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