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Latest Rate Card Connecting brands with Malaysia’s most valuable audience TV Advertising Rate Card • Effective 15 April 2021 Introduction Hi! We appreciate your interest in partnering with us. As the only growing local media platform in Malaysia, you can count on our dedication in delivering customised advertising and marketing solutions for your brand. Together, let’s take your business to the next level across TV, Radio and Digital Platforms, with the added impact of influencers, event activations and marketplaces. We’ve grouped the available TV advertising channels by target audience or interest – Malay, Chinese, Indian, English, GenNext, News and Sports. The advertising rates are priced according to channel value propositions and timebelt viewerships. Enjoy a base rate that starts from RM1,000 for a 30-sec TVC (category x1), with specific pricing ratios for respective durations, as outlined in the following rate table. TV ADVERTISING RATE TABLE (RM GROSS) Category 10 sec 15 sec 20 sec 25 sec 30 sec 35 sec 40 sec 45 sec 50 sec 60 sec x1 500.00 660.00 800.00 900.00 1,000.00 1,180.00 1,300.00 1,500.00 1,700.00 2,000.00 x1.5 750.00 990.00 1,200.00 1,350.00 1,500.00 1,770.00 1,950.00 2,250.00 2,550.00 3,000.00 x2 1,000.00 1,320.00 1,600.00 1,800.00 2,000.00 2,360.00 2,600.00 3,000.00 3,400.00 4,000.00 x2.5 1,250.00 1,650.00 2,000.00 2,250.00 2,500.00 2,950.00 3,250.00 3,750.00 4,250.00 5,000.00 x3 1,500.00 1,980.00 2,400.00 2,700.00 3,000.00 3,540.00 3,900.00 4,500.00 5,100.00 6,000.00 x3.5 1,750.00 2,310.00 2,800.00 3,150.00 3,500.00 4,130.00 4,550.00 5,250.00 5,950.00 7,000.00 x4 2,000.00 2,640.00 3,200.00 3,600.00 4,000.00 4,720.00 5,200.00 6,000.00 6,800.00 8,000.00 x4.5 2,250.00 2,970.00 3,600.00 4,050.00 4,500.00 5,310.00 5,850.00 6,750.00 7,650.00 9,000.00 x5 2,500.00 3,300.00 4,000.00 4,500.00 5,000.00 5,900.00 6,500.00 7,500.00 8,500.00 10,000.00 x6 3,000.00 3,960.00 4,800.00 5,400.00 6,000.00 7,080.00 7,800.00 9,000.00 10,200.00 12,000.00 x7 3,500.00 4,620.00 5,600.00 6,300.00 7,000.00 8,260.00 9,100.00 10,500.00 11,900.00 14,000.00 x8 4,000.00 5,280.00 6,400.00 7,200.00 8,000.00 9,440.00 10,400.00 12,000.00 13,600.00 16,000.00 x9 4,500.00 5,940.00 7,200.00 8,100.00 9,000.00 10,620.00 11,700.00 13,500.00 15,300.00 18,000.00 x10 5,000.00 6,600.00 8,000.00 9,000.00 10,000.00 11,800.00 13,000.00 15,000.00 17,000.00 20,000.00 x11 5,500.00 7,260.00 8,800.00 9,900.00 11,000.00 12,980.00 14,300.00 16,500.00 18,700.00 22,000.00 x12 6,000.00 7,920.00 9,600.00 10,800.00 12,000.00 14,160.00 15,600.00 18,000.00 20,400.00 24,000.00 x13 6,500.00 8,580.00 10,400.00 11,700.00 13,000.00 15,340.00 16,900.00 19,500.00 22,100.00 26,000.00 x14 7,000.00 9,240.00 11,200.00 12600.00 14,000.00 16,520.00 18,200.00 21,000.00 23,800.00 28,000.00 x15 7,500.00 9,900.00 12,000.00 13,500.00 15,000.00 17,700.00 19,500.00 22,500.00 25,500.00 30,000.00 x16 8,000.00 10,560.00 12,800.00 14,400.00 16,000.00 18,880.00 20,800.00 24,000.00 27,200.00 32,000.00 x17 8,500.00 11,220.00 13,600.00 15,300.00 17,000.00 20,060.00 22,100.00 25,500.00 28,900.00 34,000.00 x18 9,000.00 11,880.00 14,400.00 16,200.00 18,000.00 21,240.00 23,400.00 27,000.00 30,600.00 36,000.00 x19 9,500.00 12,540.00 15,200.00 17,100.00 19,000.00 22,420.00 24,700.00 28,500.00 32,300.00 38,000.00 x20 10,000.00 13,200.00 16,000.00 18,000.00 20,000.00 23,600.00 26,000.00 30,000.00 34,000.00 40,000.00 x21 10,500.00 13,860.00 16,800.00 18,900.00 21,000.00 24,780.00 27,300.00 31,500.00 35,700.00 42,000.00 x22 11,000.00 14,520.00 17,600.00 19,800.00 22,000.00 25,960.00 28,600.00 33,000.00 37,400.00 44,000.00 x23 11,500.00 15,180.00 18,400.00 20,700.00 23,000.00 27,140.00 29,900.00 34,500.00 39,100.00 46,000.00 x24 12,000.00 15,840.00 19,200.00 21,600.00 24,000.00 28,320.00 31,200.00 36,000.00 40,800.00 48,000.00 x25 12,500.00 16,500.00 20,000.00 22,500.00 25,000.00 29,500.00 32,500.00 37,500.00 42,500.00 50,000.00 Prices indicated above are in Ringgit Malaysia (RM). All prices are exclusive of Government Tax and are subject to 6% Service Tax if applicable. MALAY SEGMENT ASTRO TV ADVERTISING RATE CARD MALAY SEGMENT CHANNEL NAME CHANNEL NO. CATEGORY TIMEBELT Astro Aura 113 x3 All Astro Citra 108 x8 Sat & Sun • 9pm - 1am x6 Others Astro Oasis 106 x5 Mon - Sun • 6pm - 12am Commercial-free for Indahnya Iman belt (Mon-Sun) x3.5 Others Astro Prima 105 x14 Mon - Fri • 6pm - 7pm Mon - Fri • 7pm - 12am x7 Sat & Sun • 6pm - 12am x6 Mon - Sun • 12pm - 6pm x4 Others Astro Rania 112 x3 All Astro Ria 104 x15 Mon - Thu • 10pm - 11pm Mon - Sun • 6pm - 12am x13 (excl. Mon - Thu • 10pm - 11pm) x8 Mon - Sun • 12pm - 6pm x4.5 Others Astro Warna 107 x8 Mon - Sun • 8pm - 1am x5 Others • All channels are in HD unless indicated otherwise. • Astro reserves the right to amend any of the above pricing categories and/or their timebelts from time to time. • Premium rates are applicable to special programmes/events. ASTRO TV ADVERTISING RATE CARD MALAY SEGMENT CHANNEL NAME CHANNEL NO. CATEGORY TIMEBELT BOO 404 x3 All Naura 109 x5 All ONE 393 Tue - Fri • 8pm – 10pm x10 Fri & Sat • 11pm – 2am Mon – Sun • 6pm – 1am x9 (excl. Tue - Fri • 8pm – 10pm & Fri & Sat • 11pm – 2am) x4.5 Others Oh!K 394 x6 Mon – Sun • 8pm – 12am x4 Others tvN 395 x6 Mon – Sun • 8pm – 12am x4 Others tvN Movies 416 x6 All TVS 122 x4 All • All channels are in HD unless indicated otherwise. • Astro reserves the right to amend any of the above pricing categories and/or their timebelts from time to time. • Premium rates are applicable to special programmes/events. CHINESE SEGMENT ASTRO TV ADVERTISING RATE CARD CHINESE SEGMENT CHANNEL NAME CHANNEL NO. CATEGORY TIMEBELT Astro AEC 306 Mon – Sun • 8pm – 8:30pm, x13 10:30pm – 11pm Mon – Sun • 6pm – 12am x9 (excl. 8pm – 8:30pm & 10:30pm – 11pm) x5 Mon – Sun • 12pm – 6pm x4 Others Astro Hua Hee Dai 333 x8 Mon – Sun • 6pm – 12am x6 Mon – Sun • 12pm – 6pm x4.5 Others Astro Quan Jia HD 308 x8 Fri - Sun • 8pm – 12am Mon – Sun • 7pm – 12am x6 (excl. Fri - Sun • 8pm – 12am) x3.5 Others Astro Shuang Xing 307 x7 Mon – Fri • 5pm – 9pm x3.5 Others Astro Xiao Tai Yang 304 x3.5 All • All channels are in HD unless indicated otherwise. • Astro reserves the right to amend any of the above pricing categories and/or their timebelts from time to time. • Premium rates are applicable to special programmes/events. ASTRO TV ADVERTISING RATE CARD CHINESE SEGMENT CHANNEL NAME CHANNEL NO. CATEGORY TIMEBELT Celestial Movies 309 x4.5 All CCM 321 (SD) x5 All CTI Asia 316 x2.5 All iQIYI HD 300 x7 Mon – Sun • 6pm – 12am x5 Others KBS World 392 x4 All Phoenix Chinese Channel 325 x2.5 All Phoenix InfoNews Channel 326 x2.5 All Star Chinese Channel 315 x4.5 All • All channels are in HD unless indicated otherwise. • Astro reserves the right to amend any of the above pricing categories and/or their timebelts from time to time. • Premium rates are applicable to special programmes/events. ASTRO TV ADVERTISING RATE CARD CHINESE SEGMENT - TVB CHANNEL NAME CHANNEL NO.
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