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2012 Guide 56Pp+Cover cc THE UK’S PREMIER MEETING PLACE FOR THE CHILDREN’S 4,5 &6 JULY 2012SHEFFIELD UK CONTENT INDUSTRIES CONFER- ENCE GUIDE 4_ 5_ & 6 JULY 2012 GUIDE SPONSOR Welcome Welcome to CMC and to Sheffield in the We are delighted to welcome you year of the Olympics both sporting and to Sheffield again for the ninth annual cultural. conference on children’s content. ‘By the industry, for the industry’ is our motto, Our theme this year is getting ‘ahead of which is amply demonstrated by the the game’ something which is essential number of people who join together in our ever faster moving industry. to make the conference happen. As always kids’ content makers are First of all we must thank each and every leading the way in utilising new one of our sponsors; we depend upon technology and seizing opportunities. them, year on year, to help us create an Things are moving so fast that we need, event which continues to benefit the kids’ more than ever, to share knowledge and content community. Without their support experiences – which is what CMC is all the conference would not exist. about – and all of this will be delivered in a record number of very wide-ranging Working with Anna, our Chair, and our sessions. Advisory Committee is a volunteer army of nearly 40 session producers. We are CMC aims to cover all aspects of the sure that over the next few days you will children's media world and this is appreciate as much as we do the work reflected in our broad range of speakers they put into creating the content from Lane Merrifield, the Founder of Club sessions to stretch your imagination Penguin and Patrick Ness winner of the and enhance your understanding. Carnegie Medal, to Reg Bailey on issues of commercialisation of childhood and Heartfelt thanks go to our small staff safety online, and Ben Roberts, the new team, our volunteer bloggers, volunteer head of the BFI film fund on the Future TDs and runners and registration of Family and Children’s Film. assistants. Thanks to all on whom CMC depends: And finally thanks to you, the delegates, speakers, sponsors, session producers, speakers, and moderators for coming volunteers, the conference organisers to Sheffield and making the conference and their team, and the hard working what it is. Enjoy the next three days. Advisory Committee, and of course to all of you who choose to come to Sheffield. Greg & Kathy Enjoy CMC 2012. The Children’s Media Conference 2012 Anna Home OBE The Children’s Media Conference Chair Contents Keynote Speaker 03 Timetable 04 Conference Information 10 Agenda 11 Speakers, Session Producers, Session Mentors and Bloggers 25 City Guide and Map 48 Keynote Lane Merrifield, Executive VP, Disney Online Studios will give The Children’s Media Conference 2012 Keynote on Wednesday 4 July 6-7:15pm At The Crucible Theatre, Sheffield. The Children’s Media Conference Inspired by a new and very exciting wave Club Penguin successfully extend into 2012 Keynote: Lane Merrifield of social experiences that were taking other digital worlds and offline with its the Internet by storm – think MySpace, own brand of connected entertainment World of Warcraft and Hi5 – two dads, experiences. Club Penguin mobile apps, Lane Merrifield and Lance Priebe, were console games, plush, books and even convinced that there could be something magazines are all connected to the in creating an online space where their virtual world, creating value for kids who own kids could play together safely. can transfer the coins earned to their virtual world accounts or redeem special And they were right. Having proposed items for their penguin. the idea of a winter-wonder-island, populated by penguins to their boss Delivering this year’s Keynote speech, David Krysko and secured his backing, Lane will draw from the last seven years Club Penguin launched in October 2005. to give an insight into the lessons The site was an instant hit with kids and learned from the successes, challenges, was bought two years later by The Walt and some common misconceptions Disney Company. Today Club Penguin is about developing and maintaining a the world’s largest virtual world for kids, huge online community and global is played in five languages in more than franchise. 190 countries and has seen 175 million plus penguins created. Now a boss himself at Disney, keeping ahead of the game is Lane Merrifield’s main preoccupation, not just for Club Penguin but other Disney communities too including Pixie Hollow. Trying, testing and constantly innovating have seen The Children’s Media Conference 4, 5 & 6 July 2012 www.thechildrensmediaconference.com 03 cc Timetable Day 1 Wednesday 4 July 2012 Registration and Cloakroom: 9am – 9pm in the Creative Lounge, The Workstation Showroom Bar/ Cinema 4 Cinema 3 Cinema 2 Cinema 1 The Eye Café 09:00 09:30 10:00 9:45-10:45am Tea and Coffee* 10:30 11:00 11:30 12:00 12-1pm Lunch* 12:30 1:00 1:30 2:00 2:30 3:00 3-3:30pm Tea and Coffee* 3:30 4:00 4:30 5:00 5:30 6:00 6:30 7:00 7:30 8:00 8:30 9:00 9:30 10:00 10:30 11:00 11:30 12:00 The Children’s Media Conference 4, 5 & 6 July 2012 04 www.thechildrensmediaconference.com *Please Note – All Lunch and Tea and Coffee breaks on Wednesday 4th July are for pre- booked delegate only HUBS A HUBS B HUBS C Electric Works Millennium Gallery Crucible Theatre (Arundel Room) 09:00 09:30 10:00 10-12noon International Exchange One-to-one 10:30 Meetings 11:00 11:30 12:00 12-1pm 12-1pm Lunch* Lunch* 12:30 1:00 1-5pm 1-5pm 1-5pm 1-5pm 1-5pm Workshop Workshop Workshop Workshop Workshop Shape It, Pitch It So Now You’ve Got Co-pro Clinic Writers’ Workout Screen to Shelf – 1:30 an App Ready for Retail 2:00 2:30 3:00 3-3:30pm 3-3:30pm Tea and Coffee* Tea and Coffee* 3:30 4:00 4:30 5:00 5-6pm Welcome Drinks Crucible Bar 5:30 6:00 6-7:15pm Opening Keynote with Lane Merrifield 6:30 Crucible Theatre 7:00 7:15-8:45pm Drinks Reception 7:30 Millennium Gallery 8:00 8:30 9:00 9:30 10:00 10:30 11:00 11:30 12:00 The Children’s Media Conference 4, 5 & 6 July 2012 www.thechildrensmediaconference.com 05 Timetable Day 2 Thursday 5 July 2012 Registration and Cloakroom: 8:30am – 7pm in the Creative Lounge, The Workstation Showroom Bar/ Cinema 4 Cinema 3 Cinema 2 Cinema 1 Café Research Insights at the CMC: 09:00 9-9:30am Tea and Coffee 09:30 9:30-10:30am 9:30-10:30am Answers on a Answers on a 10:00 Postcard! Postcard! (Relay from Cinema 4) 10:30 10:30-11am Tea and Coffee 11:00 11-12:30pm 11-12noon 11:10-12:40pm 11:10-12:40pm Meet the Thank You for the Never Ending Story Getting To Grips With Young Children’s Learning 11:30 Commissioners: Public Music Service Appyfamilies – Apps for Big and Little Fingers 12:00 12-2:30pm Tears, Tantrums and Total Involvement in Lunch Showroom Café Purchasing Decisions 12:30 (For those attending 12:30-1:30pm Showroom lunchtime Mind The Gap 1:00 sessions) 1:30 2:00 2-3pm 2-3pm 2:10-3:10pm 2:10-3:10pm BAFTA Presents: Second Screen Focus on China Under The Sesame Tree 2:30 The Amazing World of Children, Tablets and the Future Gumball 3:00 3-3:30pm Tea and Coffee 3:30 3:30-4:30pm 3:30-4:30pm 3:40-4:40pm Put Your Money Where Testing, Testing… 3:40-4:40pm Are We Safe Yet? 4:00 Your Mouth Is Connected Devices and Children’s Media Consumption 4:30 TV Presenters – What Children Want 4:30-5pm Tea and Coffee 5:00 5-5:40pm 5-6pm 5:10-6pm 5:10-5:40pm Fighting Fantasy The Audio Picture 5:30 PJ Playlist Kids and Co-viewing. Is it a screen thing? 6:00 6:15-7:30pm 6:15-7:30pm 6:30 Creative Keynote – Creative Keynote – Making Monsters Making Monsters 7:00 (Relay from Cinema 4) 7:30 8:00 8:30 9:00 9:30 10:00 10:30 11:00 11:30 12:00 The Children’s Media Conference 4, 5 & 6 July 2012 06 www.thechildrensmediaconference.com The Eye HUBS A HUBS B HUBS C Workstation Social Mezzanine 09:00 9-9:30am Tea and Coffee 09:30 9:30-12:30am International Exchange One-to-one 10:00 meetings 10:30 10:30-11am Tea and Coffee 11:00 11-12:30pm Enabling Kids and Connecting 11:30 Communities 12:00 12-2:30pm 12-2:30pm 12-2:30pm Lunch Lunch Lunch HUBS Phoenix Bar 12:30 12:45-1:30pm 12:45-1:45pm Speed 1:00 Meet Mind Candy Meetings – Public Service Commissioners 1:30 2:00 2-3pm 2-3pm Parent Power Speed Meetings – Mind Candy 2:30 3:00 3-3:30pm Tea and Coffee 3:30 3:30 – 6pm 3:30-4:30pm International Let’s Get Physical Exchange One-to-one 4:00 meetings 4:30 4:30-5pm Tea and Coffee 5:00 5-6pm Reading Between the Panels 5:30 6:00 6:30 7:00 7:30 8:00 8-10:30pm Pizza Express Supper 124 Devonshire Street 8:30 Sheffield S1 (For pre-booked delegates) 9:00 Forum Buffet 9:30 127 Devonshire Street Sheffield S1 (For 10:00 10-2am pre-booked delegates) HUBS Party 10:30 11:00 11:30 12:00 The Children’s Media Conference 4, 5 & 6 July 2012 www.thechildrensmediaconference.com 07 Timetable Day 3 Friday 6 July 2012 Registration and Cloakroom: 8:30am – 7pm in the Creative Lounge, The Workstation Showroom Bar/ Cinema 4 Cinema 3 Cinema 2 Cinema 1 Café Research Insights at the CMC: 08:00 08:30 09:00 9-9:30am Tea and Coffee 09:30 9:30-10:30am 9:30-10:30am 9:40-10:40am 9:40-10:40am Meet the 3DTV – Fact or Fiction? Commissioned by Under The Sesame Tree 10:00 Commissioners: the Crowd Publishing Children, Tablets and the Future 10:30 10:30-11am Tea and Coffee 11:00 11-12:30pm 11-12:30pm Meet the 11:10-12:40pm The VOD Inquiry 11:10-12:40pm 11:30 Commissioners: Screening – Getting to Grips with Young Children’s Learning Prix Jeunesse 2012 – Commercial Appyfamilies – Apps for Big and Little Fingers 12:00 Medalists and 12-2:30pm Also-rans Tears, Tantrums And Total Involvement In Lunch Showroom Café Purchasing Decisions 12:30 (For those attending Showroom lunchtime 1:00 sessions) 1:00-1:45pm Know Me, Like Me, 1:30 Follow Me 2:00 2-3:30pm 2-3:30pm 2-3:30pm The Future of OMG£££ – 2:15-3-30pm Kids and Co-viewing.
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