Go Beyond™ MULTITAINMENT 360˚ Financial Year Ended 31 January 2015 Astro is more than just bringing joy into the living rooms of millions of Malaysians. We strive to touch all facets of their lives – from empowering our customers with the most 2015 current and relevant information to championing SHARE OF 33% education by creating quality learning content and giving our children better opportunities. TV ADEX 2014 31% To our customers, we are a reflection of their diversity and aspirations. Going beyond TV and radio into content creation, e-commerce and digital media, we offer them unlimited ways to ‘Watch, Listen, Read and Shop’ with exceptional quality content on the tv, tablet and mobile – not just in every corner of their homes, but on the go ADVERTISING INCOME too. 2015 2014 To our very own eclectic mix of talent, we are a RM RM believer in their dreams, providing them with the platform to not only fulfill their potential but also add colour to the lives of others. We nurture the 589MILLION 582MILLION growth of Malaysia’s singing sensations, actors, sporting heroes and comedy kings – turning them into stars and even propelling them onto the world stage. 2 0 1 5 2 0 1 4 At Astro, it is about embracing a multimedia, multidimensional and multicultural approach to enrich the lives of all Malaysians. 49% 47% All this takes us beyond entertainment to a whole new level – Multitainment 360˚. SHARE OF VIEWERSHIP household SHARE OF ARPU RADEX PENETraTION 2 0 1 5 2 0 1 4 2015 2 0 1 5 2 0 1 4 2015 % 60 RM99.0 2014 6360% 5652% 2014 54% % % RM96.0 NJOI households Pay-TV households 2015 radio 2015 listeners 2015 3.510 0.920 million 12.935 million million 2014 2014 2014 3.442 12.193 0.442 million million million ASTRO MALAYSIA HOLDINGS BERHAD ANNUAL REPORT 2015 CONTENT IntroDUCTION BUSINESS 3 Our Company overview How We Create Value 003 6 084 84 Market Landscape 88 Go Watch HIGHLIGHTS 98 Go Listen 8 Chairman’s Statement 102 Go Read 008 12 CEO’s Statement 106 Go Shop 20 Operational and Financial Highlights 110 Corporate Responsibility 22 Segmental Analysis and Quarterly 120 Celebrating Diversity Financial Performance 23 Simplified Group Statement of Financial Position FINANCIAL 24 Statement of Value Added StatementS 25 Key Milestones 122 122 Directors’ Responsibility Statement 26 Event Highlights 2014 123 Directors’ Report 30 Corporate Information 129 Independent Auditors’ Report 31 Corporate Structure 131 Income Statements 32 Organisational Structure 132 Statements of Comprehensive 33 Financial Calendar Income 34 Investor Relations 133 Consolidated Balance Sheet 36 Awards 2014 136 Consolidated Statement of Changes in Equity LEADERSHIP 140 Statements of Cash Flows 143 Notes to the Financial Statements 38 Board of Directors 231 Supplementary Information Senior Leadership 038 44 Pursuant to Bursa Malaysia Securities Berhad Listing Requirements Corporate GovernanCE other 049 Statement on Corporate Governance 49 information 64 Remuneration Committee Report 232 232 Analysis of Shareholdings 65 Nomination and Corporate 236 List of Properties Held Governance Committee Report 237 Disclosure of Recurrent Related 67 Audit Committee Report Party Transactions 74 Statement on Risk Management 247 Additional Disclosures and Internal Control 252 Glossary 80 Risk Factors and Mitigation Strategies annual General MEETING 254 254 Notice of Annual General Meeting 260 Statement Accompanying Notice of Annual General Meeting • Proxy Form Note: FEEDbaCK We would like to highlight that Astro Malaysia Holdings Your feedback helps us serve you better. To access our online Berhad has a financial year ending 31 January. For simplicity, feedback form, simply download a QR code reader to your we denote financial year ended 31 January 2015 as “2014” and financial year ended 31 January 2014 as “2013” smartphone and scan the image on the left. Alternatively, you throughout the Annual Report. may also email your feedback to [email protected]. ASTRO MALAYSIA HOLDINGS BERHAD ANNUAL REPORT 2015 3 OUR COMPANY AStro MALaySIA HOLDINGS BERHAD IS A LEADING CONTENT AND CONSUMER GROUP IN MALaySIA AND ASEAN, WITH A FOCUS ON THE PILLARS OF WATCH, LISTEN, READ AND SHOP 4 ASTRO MALAYSIA HOLDINGS BERHAD ANNUAL REPORT 2015 ASTRO MALAYSIA HOLDINGS BERHAD ANNUAL REPORT 2015 5 Our Company 184 TV CHANNELS 50 HD CHANNELS 73 asTro-branded channels We offer 184 TV channels through our DTH satellite TV, IPTV and OTT platforms, of which 73 are Astro-branded and 50 are in HD, to our 4.4 million customers constituting 63% of 4.4 Malaysian TV households. We MILLION customers provide a variety of ways to consume our content including HD, SD, PVR, VOD, catch-up TV and IPTV services through Astro B.yond; as well as NJOI, a non-subscription based 20 service, which offers 25 free TV RADIO STATIONS channels and 20 radio stations. Our OTT offering, Astro on the Go (“AOTG”), allows customers to enjoy our content anytime, anywhere. 12.9 Astro is a producer, aggregator MILLION LISTENERS and distributor of world-class programming in ASEAN. Our award-winning content IPs, shows and films cater to the multicultural and multilingual communities in Malaysia, as well as travel across regional markets. Over the years, we have built a content library housing over 67,000 hours of content. Astro is also in collaboration with Pinewood Iskandar Malaysia Studios to offer best-in-class television 17 content production services. e-MaGaZInes 4 ASTRO MALAYSIA HOLDINGS BERHAD ANNUAL REPORT 2015 ASTRO MALAYSIA HOLDINGS BERHAD ANNUAL REPORT 2015 5 Our Company Our award-winning content IPs, shows and films cater to the multicultural and multilingual communities in Malaysia, as well as travel across regional markets In addition to our TV business, Astro Radio is home to the highest rated Malay, Chinese, Tamil and English-language stations in the country, reaching 12.9 million listeners weekly and 3.9 million unique visitors per month over our terrestrial and digital platforms respectively. Raku is our groundbreaking music streaming service that aggregates our stations’ talksets and music, allowing for online streaming of our radio content. Additionally, Astro counts the fastest growing YouTube channel in Malaysia (Astro Gempak) among its avenues for digital engagement. Our apps continue to scale new heights in reach and relevance. Astro also has a presence in e-commerce with Go Shop, our platform-agnostic home shopping proposition. Astro Digital is the top local publisher on mobile and continues to shine with both lifestyle and entertainment titles attracting up to 44 million monthly page views online. For the past five consecutive years from 2010 to 2014, Astro has won the Gold award in the Media and Entertainment category at the Putra Brand Awards, while also being ‘Brand of the Year’ in 2012 and ‘Brand Icon’ in 2013. Astro also won the CASBAA Chairman’s Award at the CASBAA Convention 2014, a Silver Stevie Award at the 2014 International Business Awards, topped the Masterclass in ASEAN Leading Broadcast Satellite category at the ASEAN Outstanding Business Awards 2014, and was named ‘Organisation of the Year’ at the 2014 National Award for Management Accounting. This reflects the company’s regional market leadership, strong customer proposition and outstanding commitment to corporate responsibility in our pursuit of becoming ASEAN’s No.1 media brand of choice. 6 ASTRO MALAYSIA HOLDINGS BERHAD ANNUAL REPORT 2015 ASTRO MALAYSIA HOLDINGS BERHAD ANNUAL REPORT 2015 7 We aim to be the leading source of consumers’ How We entertainment needs and to create shareholder value by driving efficiencies and innovation Create Value throughout our business. The following segments represent key components of our value chain: CreatION AND AGGREGatION PacKAGING BREADTH AND DEPTH OF CONTENT INNOVatIVE PRODUCTS AND SERVICES ACQUIRING CONSUMER INSIGHTS TO IDENTIFY CreatING StronG branDS that RESonate WITH FUTURE TRENDS CONSUMERS CHAMPIONING LOCAL CONTENT proDUCTION pvAy-t • 10,000 hours of TV production per annum Differentiated products to cater to all budgets and segments • Exclusive provider of equipment and services for • VALUE ADDED SERVICES production of TV content at Pinewood Iskandar Malaysia Studios • FAMILY PACK • Nurturing the next generation of on and off-air talent INvEStING IN world-clASS coNtENt • VALUE PACK • Creating Astro-branded TV channels with a combination of in-house and third-party programming • SUPER PACK • Day/Date content offerings 184 50 73 FREE SATELLITE TV TotaL HD AStro- CHANNELS CHANNELS branDED CHANNELS raDIO STATIONS 20 17 raDIO E-MAGAZINES STATIONS DIGITAL PUBLIcatIONS 6 ASTRO MALAYSIA HOLDINGS BERHAD ANNUAL REPORT 2015 ASTRO MALAYSIA HOLDINGS BERHAD ANNUAL REPORT 2015 7 How We Create Value SALES AND DISTRIBUTION CUStomerS AND COMMUNIty MultIchANNEl ANd plAtforM-AGNoStIc LARGE, DIVERSIFIED AND GROWING CUSTOMER BASE TECHNOLOGY AND PRODUCTS 4.4MN • Multiplatform approach to ensure best user experience Customers 63% Wide reach allows us to Household penetration achieve scale benefits Suite of packages and value DTH Broadband Terrestrial Print Digital RM99 Satellite Assets ARPU added products and services drive growth 49% Viewership Popularity across platforms StrateGIC SALES AND MARKETING INITIatIVES 12.9MN increases advertising appeal • Multiple customer touch points Listenership • Astro Lifestyle Centres Customer-focused approach remains key • On-ground events 77 • Astro Circle loyalty programme Customer Satisfaction Index Rewarding shareholders with consistent returns RM0.11 AttractIVE ADVERTISING PROPOSITION