PDF ATF Dec12
Total Page：16
File Type：pdf, Size：1020Kb
> 2 < PRENSARIO INTERNATIONAL Commentary THE NEW DIMENSIONS OF ASIA We are really pleased about this ATF issue of world with the dynamics they have for Asian local Prensario, as this is the first time we include so projects. More collaboration deals, co-productions many (and so interesting) local reports and main and win-win business relationships are needed, with broadcaster interviews to show the new stages that companies from the West… buying and selling. With content business is taking in Asia. Our feedback in this, plus the strength and the capabilities of the the region is going upper and upper, and we are region, the future will be brilliant for sure. pleased about that, too. Please read (if you can) our central report. There THE BASICS you have new and different twists of business devel- For those reading Prensario International opments in Asia, within the region and below the for the first time… we are a print publication with interaction with the world. We stress that Asia is more than 20 years in the media industry, covering Prensario today one of the best regions of the world to proceed the whole international market. We’ve been focused International with content business today, considering the size of on Asian matters for at least 15 years, and we’ve been ©2012 EDITORIAL PRENSARIO SRL PAYMENTS TO THE ORDER OF the market and the vanguard media ventures we see attending ATF in Singapore for the last 5 years. EDITORIAL PRENSARIO SRL in its main territories; the problems of the U.S. and As well, we’ve strongly developed our online OR BY CREDIT CARD. REGISTRO NACIONAL DE DERECHO European countries; and the efforts that the local services. At present we offer daily e-mail newsletters DE AUTOR Nº 10878 Governments are making to turn Asia on a great in English language during the week of the shows, place to produce for international players. with testimonies of buyers and the major market The big challenge for Asian content companies trends rising. If you are not receiving them, please is to move themselves fast into globalization, to enter www.prensario.net. improve their assets to generate contents for the Nicolas Smirnoff PUBLISHED BY EDITORIAL PRENSARIO SRL LAVALLE 1569, OF. 405 C1048 AAK BUENOS AIRES, ARGENTINA PHONE: (+54-11) 4924-7908 FAX: (+54-11) 4925-2507 IN THE U.S.: 12307 SW 133 COURT - SUITE #1432 MIAMI, FLORIDA 33186-USA PHONE: (305) 890-1813 EMAIL: [email protected] WEBSITE: www.PRENSARIO.TV RepRESENTATIVES: • MEXICO: ANGELES PÉREZ AGUIRRE: [email protected] • CHILE: KARINA CORTÉS: [email protected] • PERU: MIGUEL ANGEL HURTADO [email protected] ATF 2012: MAIN SCHEDULED EVENTS • COLOMBIA: WILSON PEREZ VELEZ Event Date & time Place [email protected] World Premier of The Last Tycoon & Opening Party Dec. 4th – 7.30 pm Shaw Lido (350 Orchard Rd, Level 5) • ECUADOR: JUAN CARLOS ARIAS RENDON th The heroes behind the super heroes: Marvel De. 4 – 10.45 am Sands Expo and Convention Center [email protected] The Asian Broadcaster Series: Global TV Indonesia Dec. 4th– 12 pm Sands Expo and Convention Center The Asian broadcaster series: MBC South Korea Dec. 4th– 2 pm Sands Expo and Convention Center EDITOR: NICOLÁS SMIRNOFF Focus on Korean Format: SBS Dec. 4th– 2.45 pm Sands Expo and Convention Center EDITORIAL DIRECTOR: ALejO SMIRNOFF NewS DIRECTOR: DOMINGO VASSELLATI Branded entertainment in China Dec. 4th– 3.30 pm Sands Expo and Convention Center INTERNATIONAL BUSINESS DIRECTOR: th The Factual Programming Expert: A+E Networks Dec. 4 – 4.30 pm Sands Expo and Convention Center FABRICIO FERRARA The Future of TV: Google/YouTube, the new TV player Dec. 4th– 5.15 pm Sands Expo and Convention Center Opening Ceremony Dec. 5th– 10 am Sands Expo and Convention Center MAILED BY SUBSCRIPTION - Animation: Rovio Entertainment Dec. 6th– 10 am Sands Expo and Convention Center ONE YEAR, AIR MAIL: AMERICAS: USD 150 th Focus on Format: The Voice (Talpa) Dec. 7 – 10.45 am Sands Expo and Convention Center REST OF THE WORLD:€ 150 PRENSARIO < 2 > PRENSARIO INTERNATIONAL INTERNATIONAL Premium Interview • Broadcasters NHK: ‘DOCS AND DRAMA ARE OUR MOST POWERFUL ASSETS’ NHK is the sole public broadcaster funded the programs that are being broadcast, there almost entirely by license fees from each are certainly more entertainment studio shows household. It has a big in-house production aired. With the strong competition for viewer- Co-productions are a must for NHK: Discover Science that makes about 80% of what it airs, including ship among the commercial channels, these in its series 2, after the success of the first season. It was news, documentaries, talk shows, children and entertainment shows are becoming a launch co-produced with Switzerland, Korea and Mexico educational programs, music, entertainment, pad for new format programs’. latest shooting techniques has yielded fascinating drama and animation. NHK also follows this trend, but documenta- ways to visualize scientific phenomena. In June 2012, it has created a new division ries and drama still remain to be channel’s power- ‘Series 1 was co-produced with Al Jazeera called Global Content Marketing, to push out ful assets, as well as edutainment. ‘We have a long Children’s Channel and NHK Educational NHK content; this division oversees the deploy- track record in science and nature programming Corporation (NED), and it was so popular that ment of the broadcasters programs internation- on major topics such as the Earth, space, human we decided to make a second series (produced ally and domestically. Junko Ogawa, head of the body and anthropology, etc.’, remarks. by NED, co-production with SWR Switzerland, team describes to Prensario: ‘Our program International co-productions are ‘very im- EBS Korea, and SJRTV Mexico) resulting in a content had been made ultimately for TV, but portant’, according to Ogawa. ‘We are always total of 52 episodes’, says Ogawa. when envisioning the vast media landscape, looking for new style documentaries for our ‘What makes this pursuit for world-first im- our producers need to understand that TV is programming, especially for the HD channel, ages possible is our in-house R&D institution, not only a goal to deploy our content. Although and event programs with new discovery/big the NHK Science and Research Laboratory. we have many restrictions, we should try to be impact in a global scale. Our objective is to Together with producers, and sometimes even more aggressive in getting our content out there’. obtain high quality content that is applicable with manufacturers and scientists or other To help production teams with their marketing to multi-platforms, so that it can survive in this research institutions, we constantly develop strategies, 14 marketing producers have also been fast changing media industry’. new filming technologies’, she adds. appointed to the new division. ‘As a broadcaster/producer, we need to con- ‘Since the Japanese animation market tinue attending to our viewers’ expectation by NEW MEDIA started to decline at about offering grand-scale doc series, and in order to One distinct characteristic of the Japanese con- 2006, we have been seeing do that with the current budgetary environment tent industry is that although the economy of the a great rise in format co-production is essential. For our co-pro- country is shrinking, the growth of the revenue programs, as it was duction partners, we can offer novel footage from digital media is strikingly increasing. seen during last captured with our state-of-the-art specialized ‘The total digital content market is said MIPCOM. I don’t high-definition filming gear, the product of to be about USD$100 billion. And although think we can say long-term technical development projects, and the number of people who consume content entertainment cutting-edge CGI’, she adds. through TV is still very high, we are seeing an is “more im- For example, the series The Cosmic Shore, increase in the number of people that are using portant” than which features the boundary zone ten to the web and mobile as their medium to access fic tion, but several hundred kilometers above Earth. ‘We content’, completes Ogawa. when looking at have developed a super-sensi- JAPAN: HOUSEHOLD VIEWERSHIP, PER CHANNELS tive HDTV space camera that (JUL-SEP 2012 - GOLDEN TIME) has succeeded in capturing (KANTO REGION: TOKYO AND SURROUNDINGS PREFECTURES) the first-ever high-quality 12.2 images of the various phe- 11.3 11.7 10.8 nomena that occur here, from the International 9 8 Space Station’. Another example is the 6.4 new science entertainment series Discover Science that of- fers a chance to understand the theories of science by seeing it in action through “ridiculously” Khairul Anwar Salleh, Head of Malay huge experiments. The creative Nippon TV TV Asahi TBS TV Tokyo Fuji TV NHK Others Language Business visualization paired with NHK’s Source: Video Research PRENSARIO < 4 > PRENSARIO INTERNATIONAL INTERNATIONAL Premium Interview • Broadcasters KBS, A KEY PLAYER ON THE KOREAN WAVE Korean Broadcasting System (KBS) is the KOREA: FREE TV CHANNELS leading South Korean broadcaster and the main MARKET SHARE face of the Korean Wave: the worldwide expan- sion of local drama series that are a success all Others across the Asian TV markets and abroad. KBS ‘We are the most influential media, compet- ing with other two public broadcasters, MBC 32.9% and EBS, and the private station SBS. We oper- 36.2% ate two nationwide channels: KBS1, a general- ist channel (80% own production and 20% Broadcast from Monday foreign content, especially documentaries), and to Friday at 8.25pm, Cheers up, Mr. Kim! s the most watched drama series on KBS1 13.1% KBS2 focused on entertainment, as well as an 17.8% international network KBS World’, explains for smart phones and tablets; also, the broad- to Prensario Kenny Kihyung Bae, director caster has 5.3 million subscribers to YouTube.