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The new dimensions of

We are really pleased about this ATF issue of world with the dynamics they have for Asian local Prensario, as this is the first time we include so projects. More collaboration deals, co-productions many (and so interesting) local reports and main and win-win business relationships are needed, with broadcaster interviews to show the new stages that companies from the West… buying and selling. With content business is taking in Asia. Our feedback in this, plus the strength and the capabilities of the the region is going upper and upper, and we are region, the future will be brilliant for sure. pleased about that, too. Please read (if you can) our central report. There The basics you have new and different twists of business devel- For those reading Prensario International opments in Asia, within the region and below the for the first time… we are a print publication with interaction with the world. We stress that Asia is more than 20 years in the media industry, covering Prensario today one of the best regions of the world to proceed the whole international market. We’ve been focused International with content business today, considering the size of on Asian matters for at least 15 years, and we’ve been ©2012 Editorial Prensario SRL Payments to the order of the market and the vanguard media ventures we see attending ATF in for the last 5 years. Editorial Prensario SRL in its main territories; the problems of the U.S. and As well, we’ve strongly developed our online or by credit card. Registro Nacional de Derecho European countries; and the efforts that the local services. At present we offer daily e-mail newsletters de Autor Nº 10878 Governments are making to turn Asia on a great in during the week of the shows, place to produce for international players. with testimonies of buyers and the major market The big challenge for Asian content companies trends rising. If you are not receiving them, please is to move themselves fast into globalization, to enter www.prensario.. improve their assets to generate contents for the Nicolas Smirnoff Published by Editorial Prensario SRL Lavalle 1569, Of. 405 C1048 AAK Buenos Aires, Argentina Phone: (+54-11) 4924-7908 Fax: (+54-11) 4925-2507

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• Peru: Miguel Angel Hurtado [email protected] ATF 2012: main scheduled events • Colombia: Wilson Perez Velez Event Date & time Place [email protected] World Premier of The Last Tycoon & Opening Party Dec. 4th – 7.30 pm Shaw Lido (350 Orchard Rd, Level 5) • Ecuador: Juan Carlos Arias Rendon th The heroes behind the super heroes: Marvel De. 4 – 10.45 am Sands Expo and Convention Center [email protected] The Asian Broadcaster Series: Global TV Dec. 4th– 12 pm Sands Expo and Convention Center The Asian broadcaster series: MBC South Dec. 4th– 2 pm Sands Expo and Convention Center Editor: Nicolás Smirnoff Focus on Korean Format: SBS Dec. 4th– 2.45 pm Sands Expo and Convention Center Editorial Director: Alejo Smirnoff News Director: Domingo Vassellati Branded entertainment in Dec. 4th– 3.30 pm Sands Expo and Convention Center International Business Director: th The Factual Programming Expert: A+E Networks Dec. 4 – 4.30 pm Sands Expo and Convention Center Fabricio Ferrara The Future of TV: Google/YouTube, the new TV player Dec. 4th– 5.15 pm Sands Expo and Convention Center Opening Ceremony Dec. 5th– 10 am Sands Expo and Convention Center Mailed by subscription - : Rovio Entertainment Dec. 6th– 10 am Sands Expo and Convention Center One year, air mail: Americas: USD 150 th Focus on Format: The Voice (Talpa) Dec. 7 – 10.45 am Sands Expo and Convention Center Rest of the world:€ 150

Prensario < 2 > Prensario International International Premium Interview • Broadcasters

NHK: ‘Docs and drama are our most powerful assets’

NHK is the sole public broadcaster funded the programs that are being broadcast, there almost entirely by license fees from each are certainly more entertainment studio shows household. It has a big in-house production aired. With the strong competition for viewer- Co-productions are a must for NHK: Discover Science that makes about 80% of what it airs, including ship among the commercial channels, these in its series 2, after the success of the first season. It was news, documentaries, talk shows, children and entertainment shows are becoming a launch co-produced with Switzerland, Korea and Mexico educational programs, music, entertainment, pad for new format programs’. latest shooting techniques has yielded fascinating drama and animation. NHK also follows this trend, but documenta- ways to visualize scientific phenomena. In June 2012, it has created a new division ries and drama still remain to be channel’s power- ‘Series 1 was co-produced with called Global Content Marketing, to push out ful assets, as well as edutainment. ‘We have a long Children’s Channel and NHK Educational NHK content; this division oversees the deploy- track record in science and nature programming Corporation (NED), and it was so popular that ment of the broadcasters programs internation- on major topics such as the Earth, space, human we decided to make a second series (produced ally and domestically. Junko Ogawa, head of the body and anthropology, etc.’, remarks. by NED, co-production with SWR Switzerland, team describes to Prensario: ‘Our program International co-productions are ‘very im- EBS Korea, and SJRTV Mexico) resulting in a content had been made ultimately for TV, but portant’, according to Ogawa. ‘We are always total of 52 episodes’, says Ogawa. when envisioning the vast media landscape, looking for new style documentaries for our ‘What makes this pursuit for world-first im- our producers need to understand that TV is programming, especially for the HD channel, ages possible is our in-house R&D institution, not only a goal to deploy our content. Although and event programs with new discovery/big the NHK Science and Research Laboratory. we have many restrictions, we should try to be impact in a global scale. Our objective is to Together with producers, and sometimes even more aggressive in getting our content out there’. obtain high quality content that is applicable with manufacturers and scientists or other To help production teams with their marketing to multi-platforms, so that it can survive in this research institutions, we constantly develop strategies, 14 marketing producers have also been fast changing media industry’. new filming technologies’, she adds. appointed to the new division. ‘As a broadcaster/producer, we need to con- ‘Since the Japanese animation market tinue attending to our viewers’ expectation by New Media started to decline at about offering grand-scale doc series, and in order to One distinct characteristic of the Japanese con- 2006, we have been seeing do that with the current budgetary environment tent industry is that although the economy of the a great rise in format co-production is essential. For our co-pro- country is shrinking, the growth of the revenue programs, as it was duction partners, we can offer novel footage from digital media is strikingly increasing. seen during last captured with our state-of-the-art specialized ‘The total digital content market is said MIPCOM. I don’t high-definition filming gear, the product of to be about USD$100 billion. And although think we can say long-term technical development projects, and the number of people who consume content entertainment cutting-edge CGI’, she adds. through TV is still very high, we are seeing an is “more im- For example, the series The Cosmic Shore, increase in the number of people that are using portant” than which features the boundary zone ten to the web and mobile as their medium to access fic tion, but several hundred kilometers above Earth. ‘We content’, completes Ogawa. when looking at have developed a super-sensi- : household viewership, per channels tive HDTV space camera that (Jul-Sep 2012 - Golden Time) has succeeded in capturing (Kanto Region: Tokyo and surroundings prefectures) the first-ever high-quality 12.2 images of the various phe- 11.3 11.7 10.8 nomena that occur here, from the International 9 8 Space Station’. Another example is the 6.4 new science entertainment series Discover Science that of- fers a chance to understand the theories of science by seeing it in action through “ridiculously” Khairul Anwar Salleh, Head of Malay huge experiments. The creative Nippon TV TV Asahi TBS TV Tokyo Fuji TV NHK Others Language Business visualization paired with NHK’s Source: Video Research Prensario < 4 > Prensario International International Premium Interview • Broadcasters

KBS, a key player on the

Korean Broadcasting System (KBS) is the Korea: Free TV channels leading South Korean broadcaster and the main market share face of the Korean Wave: the worldwide expan- sion of local drama series that are a success all Others across the Asian TV markets and abroad. KBS ‘We are the most influential media, compet- ing with other two public broadcasters, MBC 32.9% and EBS, and the private station SBS. We oper- 36.2% ate two nationwide channels: KBS1, a general- ist channel (80% own production and 20% Broadcast from Monday foreign content, especially documentaries), and to Friday at 8.25pm, Cheers up, Mr. Kim! s the most watched drama series on KBS1 13.1% KBS2 focused on entertainment, as well as an 17.8% international network KBS World’, explains for smart phones and tablets; also, the broad- to Prensario Kenny Kihyung Bae, director caster has 5.3 million subscribers to YouTube. SBS of the International Department. ‘Digital platforms are making the difference. MBC Top shows on KBS1 are the turbulent family It is the way we have found to survive in this Source: AGB Nielsen daily drama series Cheer Up, Mr. Kim! (8.25pm) media landscape and to make the Korean Wave with 23.5% of average market share, and KBS sustainable’, says Bae. News (9pm) with 15.8% of market share. On KBS2, the drama Seoyeong, My Daughter with The Korean Wave 29.5% of market share, followed by the enter- The Korean Wave has evolved since 15 years ago. tainment show with 20.4% and The ‘Since 2010, Korean content expanded to young Innocent Man with 17.9% of market share. and teens not only to Asia, but also to and There are three main things about KBS, ac- America, including drama series and food and cording to Bae: ‘First, even being a public service, fashion programming. The final objective is to Seoyeong, My Daughter we do not receive money from the Government; expand our culture abroad’, he describes. is the main drama series on KBS2, second, the advertising incomes make ‘We have a unique strategy on expanding our reaching 29.5% of market share at 7.55pm us more competitive; third, we are programming abroad. We provide a sophisti- thing for Bae. ‘In documentaries, we found an betting strongly on the tech- cated content with a strong storytelling, young easy way to find international collaborations, nology. Young people, our talented and more related to fantasy. There is as we can represent the wildlife or science, etc. main target, are no longer no violence in our productions and we try to With drama, the process is a bit different, but watching TV, but they are include universal feelings’. we see it’s easier with sitcoms. Also, we are try- consuming TV contents on ‘In the past, we used to produce for the local ing to exchange productions with other public digital platforms’. market, now we produce for overseas, adding TV networks’, finalizes. Following the same strat- foreign actors (from China, for example) to egy as BBC Player, the make it more regional and get broadcaster has launched the attention from other Asian Korea: Pay TV channels market share the K-Player, an countries, and choosing locations 10.1% application in Easter Europe (Budapest, for 9.7% instance). At the end, the series 8.5% work well in both markets, locally and internationally’, highlights the executive. A single episode of drama series from KBS can cost USD 1 million and they consist of 50 3.2% 3% episodes each one, approximately. 2% ‘The local market pays 40% of the 1.96% total cost and the rest is taken from the international market, which is growing year to year’. Chosun CJ Chungang MBN T Broad C&M KNN Kenny Kihyung Bae, director of International The co-productions and libo libo Relations Department worldwide alliances are a key Source: AGB Nielsen Prensario < 6 > Prensario International International Premium Interview • Pay TV

Astro, : ‘We are addressing the individuals of each household’

For the last 16 years, has built strong Salleh, Head of assets and established a leading position in the Business. Pay TV industry. Today, it is one of Southeast A good example is Astro On Asia’s leading integrated consumer media en- The Go (AOTG), launched in tertainment groups with interests in TV, radio, May 2012 offering custom- publications and digital media. With over 3 ers access to selected content million residential customers (approximately through their SmartPhones, 50% penetration of Malaysian TV households), tablets and PC/laptops while Maharaja Lawak Mega, one of the it offers 156 TV channels, including 68 Astro- connected to any fixed or mobile top own produced programs created and branded channels and 19 digital broadband connection. It offers a selection of live to help students prepare for Malaysia’s three radio stations. sports matches and signature events, 11 linear TV major national exams. In addition, it offers Over the years, it has been creating, aggregat- channels across kids, news and entertainment, the educational comedy Oh My English! (with ing and distributing the best of local, regional Catch up and SVOD services for previously aired over 3.6 million viewers) to help Malaysians and international content, delivered via DTH, signature programs; and PPV offering TVOD improve their conversational English. ‘Is #1 show IPTV and OTT platforms, as well as HD, 3D, and Astro First content. on AOTG and it has over 170,000 PVR, VOD. It has launched Malaysia’s first fans, close to 6.5 million YouTube views, was subscription- satellite TV, Njoi served to Localization the #1 trending topic on . A 360° ap- bridge the digital divide for all Malaysians and to ‘We have produced 8,000 hours of TV content proach with a comprehensive digital strategy introduce a multi-channel experience to a larger this year and close to 40,000 hours of TV content has made the series a phenomenon hit among population, creating new opportunities to meet Malaysian’s increasing demand for local Astro customers and Malaysians’. Also, Happy for the company. content. Over than 15,000 hours of programs Trilingual, an educational series of Astro Xiao ‘We are no longer address- were subtitled to respective vernacular languages Tai Yang to help children learn the Malay, English ing the household but also so that our diverse segments of customers have and Mandarin. the individuals of each the opportunity to enjoy them in the language ‘We have also used our strong network household. With the of their choice’, explains… relationships with global channel owners to emergence of multide- Some of Astro-branded channels are: Astro encourage greater localization. For instance our vices, watching content Supersport and Astro Arena (sports), Astro customers responded favorably to our collabo- is no longer restricted to Awani (news), (Islamic lifestyle), ration with key channel partners to introduce a single platform, as it has (comedy channel), Astro Mustika Malaysian elements in their signature programs become highly interactive. HD (Malay), Astro First (PPV movie channel) such as The Biggest Loser Asia, The Amazing As a result, comprehensive and Astro Zhi Zun (first Chinese HD channel Race Asia, local vignettes featuring P Ramlee, digital strategies are crucial in ). ‘Our self-produced content Malaysia’s icon, on the History Channel, and when developing key proper- such as Masterchef Malaysia, Raja Lawak and many more’, adds Salleh. ties’, remarks to Prensario Astro Classic Golden Melody have achieved ‘We create popular vernacular local content, Khairul Anwar relatively high rating when compared to some such as Maharaja Lawak Mega, Imam Muda, free to air content’. Kilauan Emas (Malay); Astro Classic Golden Besides entertainment, Astro produces edu- Melody (Chinese) and Vaanavil Super Star cational content for Astro Tutor TV, designed (Indian) which enjoyed high viewership and ratings compared to some of the free to air channels. The success has been rewarding with entertainment shows like Maharaja Lawak Mega and Super Spontan setting a new benchmark for comedy among Malay audiences’. ‘We continue to work closely with both exist- ing and new channels partners to deliver quality content. Localization initiatives of international content continues to remain essential in order to cater to the different segments of the population’, Khairul Anwar Salleh, Head of Malay Shows like Super Spontan are completes the executive. Language Business setting a new benchmark for comedy Prensario < 8 > Prensario International International Prensario Prensario International International Main Report

Best Audience of 2012, by genres ATF 2012: the world is a smaller place... after globalization By Fabricio Ferrara

This report aims to understand how global- CCTV, China: Jin Jue, a national free DTT network —covering 86% controller, Shen Jijun, of the territory, broadcasting 16 channels to a ization is transforming the media industry, by deputy controller, and highlighting some examples of players from Zhang Jingwei, deputy sec- potential of 7% of the population or Asia, and Latin America, who are retary, with Ma Runsheng, 3 million people (June 2012)— it has been the general manager of China adapting their strategies to produce, distribute International first Latin country to be designated as “Country (platforms) and export (sales), while crisis in Corporation (CITVC). of Honor” for MIPCOM 2013. Europe and US seems not to have an end. Similar things are doing entities from Colom- CCTV’s is diversifying its bia and Chile, who attended the market with portfolio of channels, two pavilions and more than ten production Co-productions and strategic alliances are having launched this more and more frequent. Emerging econo- year CCTV9 (documen- companies. Chile has made two big announce- mies are changing forever the pillars of the tary) and CCTV Africa (a ments for NBC (USA), who has acquired the programming broadcast TV industry. In the past, it used to be a linear from Nairobi). It already entertainment format Opposite Worlds (Canal Source: Eurodata business: central regions sold their contents to operates English, French, 13), through Banijay International, and the Spanish, and Rus- sci-fi series Gen Mishima (Parox Produc- the rest of the globe. Since five years ago, new sian networks players are taking the content business to the tora/TVN). next level, transforming it forever. Kamaruddin Siaraf, General Secretary of the integrated media city will be fully developed As seen, content industry is showing more average, we have seen a rapid growth in content While crisis is getting stronger in some Eu- Ministry of Information, Communications & by 2020, according to Media Development examples of healthy business in new regions and Market trends consumption on smartphone penetration’, says ropean countries —, Greece, , Culture of Malaysia, gathering local companies Authority (MDA). the main global players are paying more atten- The solid macroeconomic performance in a local source that knows very well the Asian CEE etc.— and US, Asia, Middle East and Latin with producers from Korea, China, Singapore, National broadcaster is targeted tion to the booming regions, where production Southeast Asia has placed the entertainment and market. America are leading the scene. All this occurs , Indonesia, , South Africa, USA, to move into Mediapolis by 2015. Its 1.5-hectare costs are lower (while quality is improving media industry in a better position for strong The rising affluence of the consumers in while technology revolutions the content indus- Finland, France and . site will house three main blocks and a 1,600- market to market) and the general situation growth. ‘While TV and Internet subscription Southeast Asia also means stronger demand for try with new devices and ways of distribution, Hasbro Studios signed a multi-million dol- seater state-of-the-art theatre. is getting better. rates are still decidedly lower than the global better quality local productions and solid namely VOD-PPV, SVOD, Mobile TV, OTT-TV lar production agreement for the animated The prototype Mediapolis Phase 0 is the Everywhere, among many others. TV series Transformers - Rescue Bots (Season first establishment of a cluster of incubators, Although the linear business keeps being 2, 26x’30), with work being distributed be- start-ups and companies housed together in ATF/ScreenSingapore: TV & film a “core business”, year to year “new media tween Malaysia (Vision Animation), Australia one location. As at February 2012, it achieved business” is taking a bigger portion of the (Moody Street Kids), and USA. Ste- full 100% occupancy rate with 58 media and industries at the same place cake. Not only the digital , but also how phen Davis, CEO of Hasbro Studio, stated: media-related companies specialized in TV the emerging economies, are partnering and ‘In order to stay competitive, it is important productions, , games and interac- The main news of ATF 2013 edition is the Other keynotes are Damien Tromel, head of joining forces to put their productions in the to work with experienced producers from tive media. co-location with ScreenSingapore, becoming a Acquisitions and Creative at DreamWorks Ani- international market. Asia, and co-producing with Malaysia is an has two new entities promoting market comprising both the TV and Film for a mation Classics, Derek Reeves, creative executive Last MIPCOM in Cannes was a great example ideal choice’. international business for domestic companies, more compelling business marketplace. ‘Syner- for Development and Co-Productions, Nelvana, of the above. Governments are becoming an besides KOCCA: Korea Communication Com- gistic coupling of TV and Film spurs on more Sep Riahi, VP, Home Video, Audio, Digital and important financing force in the region high- Government agencies mission (KCC) and Korea Internet & Security collaborations and value-add to the overall offer- Interactive Distribution, Sesame Workshop, Yeow Hui Leng, Project Director, lighted. From Asia, it important to highlight Located in the heart of Asia, Mediapolis@ Agency (KISA), that bring together broadcasters ings of the event’, believes Yeow Hui Leng, project Vishnu Athreya, executive director of Program- Reed Exhibitions the position of FINAS (Malaysia) and MDA one-north will play a key role in positioning (KBS, MBS and SBS) plus international pay TV director at organizer Reed Exhibitions. ming Acquisitions and Development at Turner (Singapore). Singapore as home of the future of media and channels (Arirang), digital platforms, produc- The converged event has attracted a larger International Asia Pacific, and Nick Dorra, head programs. Twelve co-production deals for USD 30 attracting international players with its wide ers and news agencies. They have attended Natpe contingent from Singapore, France, China and of Animation at Rovio Entertainment. ‘Participants who shared their feedback on the million worth were announced by Sri Dato’ range of facilities. This 19-hectare globally Budapest (June) to boost projects with Central Malaysia, as well as new representations from Also, two big Asian broadcasters share insights re-location of ATF to Marina Bay Sands welcomed and Eastern Europe and organized a screening Australia and UK. MDA reported that more than into their respective markets: Hary Tanoe- the change quoting comments such as ‘refreshing’ in the UK for local broadcasters. 100 Singaporean companies are attending ATF, soedibjo, Group President & CEO, PT Media and ‘convenient’. Making MBS the event venue Japan: Mami Yoyosaki and Yumi more than last year’s 55, including August Media, Nusantara Citra Tbk (MNC), Indonesia, Ahn is a strategic business decision to ensure Asia’s Shimizu, from TV Asahi interna- Creative Content Association Malaysia tional department, with Tomoko (CCAM) is a new industry government or- Clover Films, Scrawl Studios, Red Hare Studios Taeg Ho, managing director of Future Strategy entertainment content market happens within a Jo, director general, content ganization from Malaysia created to promote and Klass International. MBC South Korea. From that country, Cho Hyo world-class premier entertainment destination’, business, Yukiko Kimishima, ATF organizes Content NOW, the compre- Jin, producer at SBS, speaks about Running Man, remarks Hui Leng. general manager, international and export local content and creative services business from NTV. to markets overseas. CEO, Dato Mahyidin hensive 4-day conference program including sharing the know-how and secrets behind this China is on the rise for content, especially for Mustakim —see interview in this issue— is an exciting 1-day Pre-Market Conference on award winning variety series that commands a TV co-production and financing. Silvia Goh, attending ATF. December 4 (Tuesday) with Marvel’s Cort Lane, huge following in Asia. Chief Content Officer ofLiquidThread , Starcom Japan used to be a stable TV VP Animation Development and Production and Another highlight is the International Emmy MediaVest Group and Rebecca Yang, CEO of market with a unique leader In Latin America, Argentina is a good uji but during the first C.B. Cebulski, SVP, Creator & Content Develop- Award Nominees showcase, a partnership be- (F TV), example. Along with the larger delegation in IPCN, speak on branded entertainment and half of 2012, TV Asahi has ment, describing the strategies and future plans to tween ATF and the International Academy of formats in China, and delegates will gain insights become the leader combin- Cannes and the strong efforts of the Govern- see how the companies evolve their content while Television Arts & Sciences. ATF honors this into what the Chinese partners are looking for as ing sport programming (FIFA ment to invest in content production —through World Championship matches) creatively captivating audiences across different year’s nominees from Asia through discussing the speakers share monetization models that work the INCAA, bringing 20 producers and 2,000 with its two main genres: talk media platforms. their work, as well as excerpts of the nominated in the dynamic Chinese market. shows and drama series hours of original HD content— and building

Prensario < 12 > < 13 > Prensario International International Main Report

GMA, The : Rox- anne Barcelona, VP, Jazelle Palmero, program acquisition administrator, Mitzi de Guz- man-Garcia, senior program manager, and Jose Mari Abacan, VP Program Manage- ment Department.

The Philippines is the third largest advertising TV market in Asia, with two foreign programs across various delivery main competitors, GMA platforms. Asian users are among the world’s and ABS-CBN, but there is room for more players, highest users of home TV, online video and like TV5, the third biggest mobile video; these are trends that will impact broadcaster of the country decisions by content owners, producers, market- ing and programming executives. executive. ‘We have to ‘As more countries in Asia start to open up, we make more attractive Ad spending on TV, per countries (2012). are seeing more cross-country co-productions. our offerings, giving In Million of US Dollars For example, Titanic and Avatar director, James more than selling the Cameron, mentioned he is seriously looking at format or finished 50,000 Source: Aegis Media the possibility of a co-production with China as product. The demand 41,648 well, during his recent trip to China’, explains from Asia will keep 40,000 to Prensario Yeow Hui Leng, project director, being a mix of local 30,000 ATF organizer Reed Exhibitions (see interview content with global 23,385 in this main report). production exper- 20,000 Interest in Asian content is increasing, pro- tise, and international pelled by reasons such as its international flavor content with great 10,000 5,029 3,052 and high production values. One classic example production values’. 2,873 1,842 1,797 1,304 711 668 0 393 is , which has garnered not only e

he strength of India wide viewership in Asia, but its popularity has T China Japan aiwan T Thailand Malaysia propelled outside the continent. Its marketabil- China Indonesia Singapor Philippines ity lies in the soft and easy-to-digest content, CMM Intelligence South Korea based on universal themes of love and family, provided to Prensa- which transcend cultural differences. rio the most updated data about China. In 2011, 14,942 episodes of domestic TV drama were Xavier Aristimuno, SVP Sales & Business De- there were 2,391 TV stations with a penetration produced, while 261,224 minutes (435 titles) of velopment, Telemundo International (USA) of the TV services of 97.82%, according to the animation productions (2011, SARFT). and a referent of this market, states: ‘In the last State Administration of Radio, Film, and SARFT licensed 69 episodes (3 titles) of year, we have seen a consolidation process of the Television (SARFT). Sino-Foreign TV drama co-productions, 1,776 big Asian media groups, as well as a new wave of There were 1,220 free-to-air, 181 pay TV episodes (93 titles) of foreign TV dramas small and medium companies from the cable, channel (2011), and 23 HDTV (17 national) for distribution, and 155 titles of foreign TV production and distribution business’. channels in first half of 2012. From 201.52 mil- movies licensed for distribution. The film & ‘Digital platforms are taking advantages from lion cable TV households, 114.55 million were TV programming export value of the Chinese the Asian Government’s plans to reinforce lo- digital in 2011 and 57 million are interactive content is RMB 2.464 billion (US$394.97 mil- cal nets infrastructure, to grow exponentially’, cable TV households. China had in 2011 13.5 lion), according to SARFT (2012). remarks Aristimuno, and adds: ‘This increase million of IPTV households and 16.29 mil- China’s total media industrial output value has a positive effect in all business areas and lion of DTH households; and 529 legal online has grown from RMB 246.052 billion (USD entertainment platforms, from free TV to OTT video websites. 39.40 billion) in 2005 to RMB 637.88 billion platforms’. On behalf of contents, there were 4,678 TV (USD 102.167 billion) in 2011, according to Blue This context offers ‘unprecedented oppor- program production organs and 135 TV drama Book of China’s Media (2012). Also, China is tunities’ for Latin America, according to the production organs with Production Permit A. the largest TV advertising market of the globe: RMB 586.46 billion, which means USD 94 bil- lion (2011), according to CTR. B Channel celebrates its first year in the Indonesian market: Lanny Rahardja, president Japan: new leaders director, and Alexander Anato Japan is a market to take into consideration: Prabowo, head of planning & scheduling. not only it is changing internally, but also grow- ing internationally with strategic alliances with

Indonesia, one of the largest mainstream distributors (Fuji TV renewed a TV markets in Southeast deal with FremantleMedia during MIPCOM Asia, has shown in the last years many changes in its free for a new format). TV industry with merging Japan’s content industry has a market scale of of media companies, as well USD$150 billion. It is the second place after the as new TV networks being launched US. Of this total, the market scale for the

Prensario < 14 > Prensario International International Main Report

Stephen Davis, CEO of Hasbro Studios, Kamaruddin Siaraf, secretary general of the Malaysian Ministry of Informa- tion, Communications and Culture of Malaysia (FINAS), Low Huoi Seong, Vision Animation (Malaysia) and Gill Carr, Moody Street Kids (Australia).

Central countries are finding good ways to work with Asian and other emerging economies, sharing their production processes broadcasting industry is about USD$50 bil- to get lower costs, while keeping lion. The main channels in Japan are terrestrial the same production values followed by satellite and cable. As for the main terrestrial channels, there are seven major na- international presence through a sales division rather than cable TV ahead of the nationwide tionwide networks. headed by Fadi Ismail, who is also finding closure of analogue TV broadcasting service by In 2012, Japanese TV market has showed partners in other regions, buying formats and the end of this year. big changes. Traditional leader Fuji TV has left offering its local production forces. In Singapore, the number of nationwide and the first position to new leaders. According to This ATF, there are new players from West niche TV service providers increased from 7 Video Research, between April to June TV Asahi Asia. For instance, there are two new attendees in 2007 to 12 in 2011, bringing the number of became the first broadcaster with 12.3 rating from . Indus TV, a pioneer in country’s TV channels from 240 to more than 400 over points in “Golden Time” (19-22hs), 7.9 points media sector that launched the first private TV the same period. This includes two new niche in “All day” and 12.7 points in prime time (19- channel in 2000 (Indus Vision), first music pay-TV retailers, M1 and IMMG, which entered 23hs), obtaining variances of more than 100% channel, first private news channel, first lifestyle the market in 2011. in comparison with the same period in 2011. channel, first international franchise (MTV The number of linear TV channels on Star- But June-September measurement con- Pakistan). Hub Cable Vision (SCV) and SingTel’s mioTV firmed a new leader: Nippon TV with 12.2 The other one is Jang group’s television arm, increased by 40 to more than 300 channels rating points in “Golden Time”, 7.8 points in GEO TV Network, which operates eight satellite between 2010 and 2011. SingNet also launched “All day” and 12 points in prime time. NHK, TV channels: , GEO News, its first 3D VOD services in December 2010 and the public broadcaster, finished second (Golden youth channel AAG and sports channel GEO subsequently bought “live” sports programming Time and All Day) because of the Olympic Super from Pakistan, GEO TV and AAG from like Barclays in 3D to subscrib- Games London 2012 programming, while TV UK, GEO TV from USA/ Canada and GEO ers in May 2011. Asahi was second on prime time slot and Fuji TV Middle East. ‘As Singapore continues to forge ahead in our TV third, and NHK fourth. digital broadcast journey, we are on schedule Pay TV & Digital to go fully digital, in line with ASEAN’s com- Middle East & West Asia There were 5.948 million subscribers as of mitted timeframe to switch off analogue TV Even these regions are still in phase of devel- October 28, according to IPTV operators KT, between 2015 and 2020’, highlights Yeo Chun opment, they are showing strong improvements SK Broadband and LG U+ and their industry Cheng, assistant Chief Executive (Industry), in the media industry. In Abu Dhabi (United group, Korea Digital Media Industry As- MDA (refer to separate interview). Arab Emirates), TwoFour54 is a government sociation. With Singapore’s migration to digital TV, initiative seeking to establish the Emirate as If the current trend of subscriber growth free-to-air national broadcaster MediaCorp will the cultural capital of the Middle East. ‘The by 30,000 to 40,000 per week continues, the transmit all its 7 free-to-air channels digitally objective is to set up an Arabic media and country is expected to surpass the 6 million by the end of 2013. Channels 5, Channels 8, entertainment content creation industry, not milestones when 2012 ends. KT’s IPTV brand Suria and Vasantham will be available in High only for Middle East, but also for North Africa Olleh TV had the largest number of subscrib- Definition by the end of 2013. The remaining (MENA)’, says Wayne Borg, Deputy CEO and ers with 3.65 million, followed by 1.29 million three channels , and Channel COO. for SK Broadband’s BTV and 1 million for LG NewsAsia will be first broadcasted in SD by It’s important to highlight MBC Group, one U+’s U+TV. the end of 2013, before being broadcasted in of the biggest media groups based in Dubai Industry officials expect the rapid growth HD in 2016. operating ten TV channels and production of IPTV will continue for a while with more According to the Australian Communica- unit O3 Productions. Now, it is reinforcing its analogue TV watchers choosing to pay for IPTV tions and Media Authority, more than 5.2 million people (43% of Australia’s online adult population) accessed video content online in the Mike Wald, EVP, international distribution, and Angel Orengo, EVP, distribution, Asia- past six months. This has prompted the national Pacific, Television (extremes) free-to-air networks to give the opportunity to with Japanese buyers Mika Kuroiwa and the audience to catch up on recently aired televi- Hisako Fujioka NHK/NHK Enterprise; Hisae Kashihara and Yuko Matsuo Wood sion programs, mostly free of additional access WOWOW, and actress Robin Wright charges. During June 2012, an estimated 11% of (behind), during the launch of the ’s series House of Cards at MIPCOM. online adults used a catch-up TV service. About half of those who plan to watch on- line content in (about 2.8 million Australians) The giant SVOD players are investing strongly in original are willing to pay for it, and concluded that production, having commis- catch-up TV is the dominant use of online sioned 26 one hour episode of this drama, originally produced video. It also noted that 26% of Australian in the ’90 for BBC in the UK adult Internet users accessed content via three or more devices. Prensario < 16 > Prensario International International Special report by Eurodata TV Worldwide

By Alexandra Brenkman

What’s up in the Australian and New Zealand TV markets? TV consumption is in good shape in Aus- tralasia. In Australia, the daily viewing time keeps increasing every year, climbing from Australia (regional TAM): top 5 best performing (Jan-Sept 2012) 179 minutes in 2009 to 196 minutes in 2010 Channel Day Date Time Program Genre Rat% 000’ Shr% (arrival of time shifted viewing in the measure- Tv One Sun 16/09/12 19:31 New Zelan‘s Got Talent Sport 21.4 1.393 48.5 ment), reaching 202 minutes in 2011. A similar Tv One Sun 15/07/12 17:51 Once News Rality 16.1 1.050 34.4 trend is observed in New Zealand, with a rise Tv One Mon 09/01/12 18:59 Border Patrol Rality 15.4 1.003 35.0 of 17 minutes in 2010 in comparison to 2009, Tv One Sun 09/09/12 18:59 Sunday Sport 14.7 960 52.9 stabilising at 202 minutes in 2011. Tv 2 Mon 18/06/12 18:59 Shortland street Sport 14.1 917 30.8 Four main players dominate the Australian Source: Eurodata TV landscape: Seven, Nine, Ten and pub- caster ABC. The fierce competition between 25 top rating programs so far this year. However, settled in New Zealand, with TV One’s Got networks has become even more intense with pay TV channel Sport 1 reached excel- Talent dominating the top ranker. Masterchef the launch of the DTT platform in lent ratings with rugby, while sibling channel is the second flagship entertainment show on 2009, which was paired with the arrival of a Prime registered good results with the London TV One, while My Kitchen Rules performs well slate of new digital channels. Currently, Seven’s Olympic Games. On the other hand, whereas the on TV2. flagship channel holds the leading position in Australian top ranker doesn’t illustrate much As far as fiction is concerned, Australian view- the market, even if Nine is close behind. The appetite for news and factual programming, ers appreciate local output such as the drama- latter strengthened its position among young viewers from New Zealand show their liking of comedy series Packed to the Rafters (Seven) or the adults in 2012, performing even slightly better this genre as newscasts traditionally rank very crime franchise Underbelly (Nine). Both series than Seven with the key commercial demos. high among the top rating programs. are also popular in New Zealand, but the long Meanwhile, Ten performed poorly so far this Entertainment wise, Australian viewers con- running local soap opera Shortland Street (TV2) year, being regularly outperformed by ABC1. firmed their enthusiasm for the homegrown for- remains frontrunner in the country. In New Zealand the market is dominated by the mat The Block on Nine, a long-running ratings Looking at US fiction, whereasRevenge has state broadcaster TVNZ who gathers over 50% success which is also exported to other coun- proved a big hit in Australia on Seven this year, of market share with its two powerful channels tries. Earlier this year, Nine launched the Dutch viewers from New Zealand are mesmerized by TV One and TV2. The main private challenger smash hit The Voice with excellent results, oc- Criminal Minds (TV One). In both countries, MediaWorks New Zealand operates two free to cupying third place in the 2012 top ranker so far. British titles also ignite ratings. In Australia, air channels, TV3 and FOUR, while Sky Network Other powerful talent quests in the market Downton Abbey (Seven) and Call the Midwife Television represented with its channel Prime. include X Factor on Seven and Australia’s Got (ABC1) are recent examples of successful audi- In terms of content, 2012 is a year full of sport Talent. The latter was recently abandoned by ence drivers, while the audience in New Zealand events. In Australia, the top-rating program so Seven but the format was immediately picked mainly sticks to classics such as Doc Martin or far this year is a State of the Origin match of up by Nine for its 2013 schedule. Nine also Coronation Street (both on TV One). the Australian Rugby League. Nine also heavily offered a second life this year to Big Brother In Australia digital channels don’t have any on the Olympic Games in August, sharing which ran until 2008 on Ten, but in terms local content requirements. Whereas Screen Aus- the Australian broadcast rights with pay TV of ratings it has not yet proved a big success. tralia recently reported a decline in the country’s service . Seven gathered great audiences Cooking competitions are popular with My TV drama production and the watering down of with the Australian Football League. Kitchen Rules on Seven and Masterchef which local output becomes a concern, the Australasian In New Zealand, the impact of sport events is the best performing show on Ten. region can be considered as a market with many was less visible as they were not even part of the International reality formats are also strongly opportunities for international players.

Want to know more about ratings and pro- New Zealand: top 5 best performing (Jan-Sept 2012) gramming trends in more than 100 territories Channel Day Date Time Program Genre Rat% 000’ Shr% worldwide? Nine Wed 23/05/12 20:14 State of the Origin Rugby League Sport 21.4 1.393 48.5 Order Eurodata TV’s “One TV Year in the Nine Sun 01/07/12 20:35 The Block - Winner Annouced Rality 16.1 1.050 34.4 World” and “International TV Trends” reports: Nine Mon 18/06/12 21:03 The Vocie - Winner Annouced Rality 15.4 1.003 35.0 www.eurodatatv.com Seven Sat 29/09/12 17:10 Seven’s AFL Sport 14.7 960 52.9 Nine Sun 29/07/12 18:30 Olympic Games 2012 - Day 2 Sport 14.1 917 30.8 Source: Eurodata TV Worldwide / One TV Source: Eurodata Year in the World / Nielsen Television Audi- ence Measurement – All rights reserved Prensario < 18 > Prensario International International Special Interview • Broadcasters

MediaCorp, Singapore: ‘English is the first step towards being a powerful unifying factor’

One more time, Prensario interviews the Being Singapore a country with different opportunities for people the world key broadcaster of the Singaporean TV market cultures and religions it becomes complicated to Singapore TV market share over to access our content’. an ct MediaCorp, the giant media conglomerate with program channels to those wide targets; Prensa- (J .-O . 2012, P4+, ‘For example, serials are the most complete range of platforms, span- rio wanted to know more about the program- prime time - 7pm-12pm) made available in China officially via ning TV, radio, newspapers, magazines, movies, ming strategies. Lim Suat Jien, named in April the video site, Youku. This increase digital and out-of-home media. Today, it has 2012 managing director of TV after MediaCorp Others * in demand for and of local content over 50 products and brands in four languages: reorganization, explains to Prensario: ‘It is no gives rise to more opportunities for English, Mandarin, Malay and Tamil, reaching mean feat to try to cater to the varied tastes and outsourced content produced by local Variety specials like 2012 and Lunar New out to all adults in Singapore every week. needs of our complex audience base but with 30% independent production houses. Chan- Year’s Eve Special 2012 were among the most watched shows on Channel 8 between January and September English being universally used in Singapore, the nel 8 works with external production Most recent initiatives in the new digital language alone is the first step towards being a houses, mainly on info-educational, who missed the programs on TV would have approach is critical to reach out to non-tradi- space include Internet TV-on-demand, high powerful unifying factor’. children’s and drama content’. no problem catching up and following subse- tional TV viewers so we are pulling our resources definition TV broadcast and OTT interactive ‘ aims to provide mass-appeal, high 70% ‘Channel 5 works very closely with independ- quent episodes on TV. Digital media also creates and galvanizing all platforms to create unique services. Beyond Singapore, MediaCorp is an quality and branded content that is relevant and ent production houses for content creation. transmedia and social opportunities, something 360° spins’. active regional player through co-productions in relatable to our audience and we are increasingly Indies are critical partners as our long term goal the Channel is keen on pursuing in the coming TV dramas and movies, magazines publishing, taking a 360° approach in providing multi- is to increase local output. From docu-dramas, months’, she adds. as well as Channel NewsAsia International, one faceted content across multiple touch points. MediaCorp TV dramas to reality shows, Indies have produced ‘For Channel 5, one of the key challenges is the of the first Asian-owned English news channels. Being a Chinese channel, Channel 8 caters to some of the finest titles for the channel includ- ability to connect with our audiences in this age * Starhub, mio tv/SingTel, Malaysian channels, ing award-winners such as The Pupil as well as of advanced technology and content diversity. It has won numerous international awards and the vast majority of Mandarin-speaking view- gaming, DVD/VCD , recorded prog, etc. accolades like ’ Terrestrial ers with mainstream programs appealing to socially-relevant content like Renovaid, Touch Two good examples of a transmedia approach to Broadcaster of the Year. the masses’. Source: Kantar Media of Hope and O$P$’. complement TV are the studio game show We ‘Recently, new local crime drama Code of Law Are Singaporeans and the football reality series The market and infotainment genres’. (a spin-off of The Pupil) had a healthy reach of First XI. The first one is not just a TV show but ‘In an increasingly competitive mar- For Channel 8, 70% of prime time content over 800,000 P4+ viewers. This goes to show it also has a physical card game set that is highly ketplace, Channel 5 still holds its own remains local, while the remaining 30% is that there is always a demand for good content popular amongst viewers and schools. There is as the top English language channel in acquired. ‘We produce dramas, variety entertain- so it is imperative that we continue to work also real-time engagement where viewers can Singapore with a 70% English market ment programs, info-educational content, news with Indies to innovate, create and stay clued- connect with the host online. For viewers on share, and reaches approximately 2.2 mil- and current affairs and acquire similar-genre in on our viewers’ changing wants and needs’, the go, there is a mobile game app that’s at once lion viewers weekly. Similarly, Channel shows (except for news and current affairs). Top- highlights the executive. educational and fun’. 8 continues to be the flagship Chinese rated programs in 2012 (January-September) ‘The first sports reality program, First channel, and the leader in terms of TV include variety specials (e.g. Star Awards 2012 Digital media XI, was a hybrid of the infotainment viewership with 36.5% share out of total and Lunar New Year’s Eve Special 2012) and Continues the executive: ‘TV can no longer and sports genres, with active social television viewership in 2012 (January to drama serials (e.g. Don’t Stop Believin’, Joys of be programmed in isolation. A 360° approach network activities like Facebook September 2012)’. Life and Game Plan)’. is necessary where content has to be conceptu- engagement and on-air live tweets, Top shows on air include blockbuster Media consumption in Singapore is evolving alized and developed for applications into the garnering healthy on-ground and movies and event programming such as at an increasing rate in recent years. ‘While in the various platforms. While Channel 8 has been on-line buzz’. the London Olympics and National Day past viewers were dependent on television, both a TV platform, with the digital media, it can Completes Suat Jien: Parade are crowd-pullers. ‘Viewers are free-to-air and cable, for their content needs, the now be seen as a brand-name with content that ‘Channel 5’s goal for the always drawn to crime and supernatu- proliferation of online media has made content can be accessed over various platforms such as coming years is definitely ral drama and docudrama such as our all around the world easily accessible’, remarks online & on pay TV to widen our reach to the to focus our strategies on highly successful local dramas Code of Suat Jien. viewers. As a digital media provider ourselves, improving the quality Law and Incredible Tales. Local comedy ‘At a time when viewers can access content we provide similar services such as our popular of local content and such as The Noose and Random Island simultaneously as they are made available in their online entertainment portal, Xinmsn, free VOD expanding it beyond have also drawn fans on-air and created home countries, the differentiating factor for of MediaCorp’s content, free catch-up TV of TV. The transmedia unprecedented buzz in the non-linear local television would be to have its own content both local and selected acquired content’. space. Channel 5 provides approxi- that isn’t available elsewhere. This increases the ‘In addition, for Xinmsn Catch-up TV on- Fiction works well in Channel 5: Random Island is a widely popular mately 30% of original content during demand for locally produced “exclusive” content line, sampling gives rise to opportunities for a Lim Suat Jien, Managing Director, comedy series, while Code of Law is a the brand-new police drama primetime across all entertainment and it goes both ways: there are likewise more serial’s following and at the same time, viewers series reaching over 800,000 P4+ viewers TV, MediaCorp

Prensario < 20 > < 21 > Prensario International International Exhibitors Special Interview • Media Groups

Booth # C24

SMG: how to be in all business stages Booth # C22 Telefe shows its growth in Asia

Network (CBN TV). Qin Shuo, VP of SMG, manag- ing director of CBN TV has confirmed toPrensario that the channel is being launch in Singapore’s Starhub network from January 2013, consoli- dating its Asian reach. Asian Wave is a singing reality show launched by Dragon TV in cooperation with mainstream International expansion media groups in Asia WingsMedia, a wholly owned sub- and award/gala shows for 13 TV channels of sidiary of SMG is one of the leading the group. Chinese media content and solu- The executive was one of the key members Ethan Tang, Senior Manager, head of tion providers. Distributing from international business development in the Big Bird looks at world project, which is entertainment, factual and life- a 52 episode series co-developed by SMG and style to drama, it has established Sesame Workshop. ‘We also have done some Founded in October 2001, a profound domestic as well as an acquisition projects like Masquerade, bought Shangai Media Group (SMG) is international distribution network from Japan’s NTV and distribute domestically the second media group of China, over the past years. in China’, completes. whose core business is the opera- ‘Our clients cover all tion of TV and radio stations, as kinds of media platforms Top 10 China’s Provincial Satellite well as content production and including traditional TV Channels, excluding CCTV (1H 2012) investment for films, TV shows, channels, Internet TV, animation, sports games, documen- IPTV and in-flight etc’, Rank Channel Rating% Market Share% taries, and new media services. explains to Prensario 1 Hunan TV 0.352 2.75 With a production of over 20,000 Ethan Tang, senior man- 2 Jiangsu TV 0.327 2.55 hours programs a year, SMG oper- ager, head of international 3 Zhejiang TV 0.281 2.19 ates 11 analog radio services and 13 business development 4 Tianjin TV 0.236 1.84 analog TV channels including seven of WingsMedia. Besides 5 Dragon TV 0.235 1.84 Mediaset: new fiction productions cable channels covering Shanghai selling SMG programs to 6 Anhui TV 0.224 1.75 Mediaset Distribution (Italy) highlights the entertainment TV movie forced to divide her determination between succeeding as a singer and area, four terrestrials for Shanghai and all Asian regions including 7 Shandong TV 0.222 1.73 Paradise for two (1x’100) about a marine biologist, who lives with her looking for her real father. neighboring areas, and two satellite chan- Hong Kong, , Singapore, 8 Beijing TV 0.204 1.59 daughter in an isolated beach and falls in love with a businessman who In addition, the distributor has recently began the international dis- nels for domestic and overseas subscribers. Malaysian and other South Eastern 9 Jiangxi TV 0.168 1.31 wants to build villas for tourists right in the bay where they live. tribution of Mediaset Italia, a new linear channel offering the best of Among the top channels of the group, Asian countries, Tang plays an strategic 10 Heilongjiang TV 0.168 1.31 In Sin and shame (6x’100 or 12x’50) a radical and sensual woman meets Mediaset’s programming, just a few hours/days after airing on its local Dragon TV is a provincial satellite HD TV role being responsible for the acquisi- a diabolic and criminal man who begins stalking her. Love strikes (’100) is mainstream TV channels (Canale 5, Italia 1 and Rete 4); targeted to the Source: CMM Intelligence channel (since September 2011) catering to tion of a portion of the variety shows a romantic TV movie where a woman moves to Rome and finds herself 60 millions Italians living around the world. viewers both in China and around the world. According to China Mainland Marketing ATF 2012 Research (CMMR), it currently covers 99.5% For the Asian buyers in Singapore, Wings- New Entertainment Online, which delivers first of China’s major cities and reaches a total Media highlights the TV drama A Story of hand entertainment news, and the cooking ABS-CBN: success from Asia to Africa and Europe viewership of 879 million, ranking Nº 1 in Lala’s Promotion centered on a young lady who show Cool Cook with the two hosts lead two provincial satellite TV stations in Mainland takes the high road to promotion; the shows chef teams respectively to compete for their China. It is also accessed into Japan, Australia, cooking skills. USA, France, Canada, Mexico, Central America, Lastly, the Asian-wide large-scale singing South America, Singapore and Malaysia. reality show launched by Dragon TV in coop- Other channels of SMG are News & General eration with mainstream media groups in Asia, Channel, Channel Young, Drama Channel, G- Asian Wave, and the documentary The Bund Sports Channel, DocuChina Channel, Enter- that features the unique geography around tainment Channel, Art Channel, International the Bund and that geography’s effect on the Channel Shangai, OCJ Channel, Kids economies of Shanghai and China throughout Channel and Toonmax Cartoon Channel. Reena de Guzman, Head the past one hundred years. of International Sales at A special highlight deserves China Business Cool Cook ABS CBN Global

Prensario < 22 > < 45 > Prensario International International Special Interview • Pay TV

Viacom 18, India: joining forces to be stronger

Tipping Point Films, focused on execution of ‘clutter-breaking’ projects. Continues Das: ‘As a bouquet, 18 reaches out to 130 million individuals in a India’s Got Talent was a successful adaptation of the famous international format in Colors month across Hindi speaking markets and 153 million individuals across India and enjoys formats. This not only creates buzz around an average of 6.8% of the viewership share the channel but also aids in getting viewership across India. Each of our brands are iconic, numbers and attract advertisers’, he adds. and lend us multiple opportunities to ‘Among the Hindi general entertainment expand further’. channels, in 2011 there was a focus back on ‘India is on the rise and media and fiction programming. In order to improve entertainment is one of the fastest viewer stickiness, as well as to control cost of growing sectors, which provides programming, broadcasters are focusing on Arnab Das, AVP Research & Planning us with massive expansion poten- enhancing the staple diet of fiction offerings. Colors- Viacom18 tial. We have plans to grow both There has been a new focus towards fiction Viacom 18 Media Pvt. Ltd is a organically as well as inorganically, properties with a realistic perspective. Though 50/50 joint venture operation in not only in our country but also with the trend started sometime last year more and India between Viacom Inc. and the ever increasing Indian diaspora more such fiction shows have today capitalized the Network18 Group —with globally. With the acceptance of In- on this need gap’. business in TV, Internet, films, dian content going global now, it is And completes: ‘Today, channels have come mobile content, etc.— and one another area of growth, which we at with enormous helpings of the same content of India’s premier brand in the Viacom18 take cognizance of’. but with different themes and a slightly re- media and entertainment sector. formed taste. In all the while you need the Colors is group’s flagship brand in Contents fiction for the staple diet, to be in the race of India, ‘combining emotions and variety’, describes ‘While we have developed in-house concepts viewership numbers, you also need few spikes Arnab Das, AVP Research & Planning Colors like Balika Vadhu and Uttaran (Colors), we also with non-fiction shows to break the clutter and - Viacom18. Launched in 2008, is being distrib- work with associated producers. Few of the top have a larger share of voice’. uted to over 41 million households in India and shows in Colors are: Sasural Simar Ka, Madhu- has a footprint across 62 countries globally. bala, Parichay, India’s Got Talent, Bigg Boss and IndiaCast: channels It also distributes MTV, Vh1, Fear Factor’, says Das. distribution and , as well as SONIC, a brand ‘Entertaining reality TV shows bring in a TV18 & Viacom 18 have formed a joint new action, adventure & animation channel, lot of revenue for the TV channels: there are venture called IndiaCast to create India’s first launched on December 2011. Viacom 18 also reality shows that have changed the fortunes multi-platform Content Asset Monetization operates in the film business through Viacom of TV channels, bringing them back to the entity, which is mandated to drive domestic, and 18 Motion Pictures, which produces, acquires viewership race, for e.g. the local version of international channel distribution, placement and distributes Hindi films, reaching millions Who Wants to be a Millionaire) for Star Plus services and content syndication. of viewers in India and globally. To successfully as well as for Sony’. IndiaCast distributes all the channels of the explore newer genres, differentiated concepts ‘Channels keep coming up with non-fic- above media houses across all platforms, and and fresh talent, it has launched a new banner, tion formats –home grown and international offer a range of channels, including CNN-IBN, IBN7, IBN-Lokmat, CNBC-TV18, CNBC Awaaz & CNBC-TV18 Prime HD (TV18), HistoryTV18 (A+E Networks), and ETV, ETV 2, ETV Bangla, ETV Marathi, ETV Kan- nada, ETV Gujarathi, ETV Oriya, ETV UP, ETV Bihar, ETV Urdu, ETV Rajasthan, ETV MP (Eenadu Group), and the channels from Viacom 18. It also distributes Sun Network Channels & Disney Channels in the Hindi Balika Vadhu and Uttaran, two in-house programs for Colors speaking markets.

Prensario < 24 > Prensario International International Special Interview • Broadcasters

B Channel: the new RTB, : local Indonesian players production & HD channels

Indonesia free to air TV industry Launched in 1975, Radio Television Brunei has been undergoing some major (RTB) is a government national broadcaster that regulatory change, especially after the operates five main free-to-air TV terrestrial and issuance of Broadcasting law N° 32 in satellite channels and is the unique TV player in 2002. The law mandated the estab- that country. lishment of new TV network, which RTB1 is an info/news channel, inspirational & eliminates the former era of National lifestyle mainly to serve general public, while RTB2 TVs in Indonesia. is an edutainment option with general entertain- While a TV Network can operate ment for young generation and all age group and B Channel celebrates its first year with a much broader coverage (up to RTB3 HD is the high definition offer focused on Hj Ibrahim Hj in the Indonesian market: Lanny 75% of Indonesia), there are local TVs family entertainment. Mohammad, head of Rahardja, president director programs, RTB that operate at a stand-alone city level. The international network RTB4 has 100% lo- B Channel is a TV network with a year in the market and the widest cally produced programs for international audiences and RTB5 offer Islamic, coverage of 26 cities that are granted regulatory approval to operate as motivation and discipline-oriented programs with 90% locally produced a TV network. and 10% foreign programs. ‘Our acquisition genre includes; drama, movies, Lanny Rahardja, president director, describes to Prensario: ‘Com- comedy, children, documentary, talk show, magazine, reality, lifestyle, factual, petition is extremely tough and dynamic. Even though we are relatively sports and game shows’, explains to Prensario Hj Ibrahim Hj Mohammad, young, we have been making successful inroad into the market. Its TV head of programs, RTB. rating and audience share has done exceptionally well in some of the Apart from the public group channels, local audience has choices of multi major cities, such as Jakarta, Surabaya and Banjarmasin which are among platform such as satellite TV, Pay TV, Internet and social media (games, the largest cities in Indonesia’. movies, online or downloading), Mobile TV, cinemas and DVDs. ‘Along ‘It is gratifying to know that viewers and advertisers have started to with various stakeholders, we continuously promote religious and com- take notice of our unique positioning. Our viewers are thrilled with the munity values, importance of culture, country and its people by providing additional choice of our channel, which offers them good entertain- contents that are in line with the government’s policies and directions’, ment that is wholesome and “safe” for the family. Indeed, the industry comments Mohammad. is undergoing even more transformation, as viewers’ taste grows more ‘RTB focuses on the production of high quality and balanced programs, sophisticated and diverse’. development in broadcasting technology, establishing partnerships with Rahardja and Satrio Tjai, director business development, add: ‘B key stakeholders, and the development of creative and professional human Channel is the fastest growing TV network all over Indonesia. The capital. In the future, we strive to increase the audience ship by improving channel has been embarking on an aggressive expansion plan in the next the quality and quantity of the local contents. RTB will look the possibility few months to reach out to even more audience. Indonesia is an exciting of adding more HD Channels in line with RTB strategic plan’. emerging market with a population of 237 million potential consumers The channel works with world- and the fastest growing media market in the region’. wide distributors like Freman- tleMedia, NBCUniversal, CBS Programming Studio International, NHK, Na- B Channel has scheduled top programs such as X Factor, American tional Geographic, CCTV, KBS, Idol, Junior Master Chef, Master Chef Australia, Undercover Boss, Timmy MBC, Deutsche Welle- Transtel, Time, French Soccer League. At the same time, is launching a new port- 20th Century Fox, Warner Bros., folio of locally produced drama series, magazines, variety, children and Discovery and others. sports program such as Bis Malam (Night Bus), Ngopi (Coffee), Cahaya According to the 2011 audience Ilahi (Divine Light), Langkah Kecilu (My Little Steps), Lolipop, Galeri research, top programs are local Berita News: news programming Sports, etc. news, drama and morning talk shows, being broadcast on RTB 1 It had also partnered with its enterprise customers and charity foun- as well as foreign drama (Korean, Indonesian and international), reality dation in launching World’s Largest Interfaith Mass Wedding when 4,541 show, talk shows and documentary. ‘Generally, each channel has different couples from economic disadvantaged group and different religions percentages of its content genre: 60% is locally produced vs. 40% foreign came together to celebrate their marriage union. Rahardja completes: acquisitions. 90% local content is produced by RTB own production force, ‘We strive to make a difference and deliver a positive impact to the life while the rest 10% is made by local production houses. Genres are mainly of our viewers’. magazine, drama and promos’, he completes.

Prensario < 26 > Prensario International International Special Interviews • Broadcasters

• Middle East • New Media

JCC, towards ToonGoggles.com: the international market seeking for Asian partners

Al Jazeera Children’s Channel (JCC) ToonGoggles.com is a safe and protected is the first choice for Arab families and children’s online platform offering a vast and children aged 7-12 in Middle East, while diverse amount of child and parent friendly Baraem TV is a preschooler channel cartoons and, even it has launched a subscrip- and a referent for parents, mothers and tion-based service, it also offers some limited educationalists, who have expressed content for free. It is fully COPPA-compliant that the channel does offer what they (Children Online Privacy Protection Act), and their kids aged 2-6 look for. boasting a strictly enforced screening process to Saad Al-Hudaifi, Acting Channels’ ensure that all content presented is clean, safe Saad Al-Hudaifi, Acting director, explains to Prensario: ‘Accor- and age appropriate. Stephen Hodge, Channels’ Director ding to a study we conducted recently, Stephen Hodge, managing director, and managing director 80% of Arab mothers of preschoolers Brendan Pollitz, creative director, are attending believe TV helps children learn, and 83% like children’s chan- ATF looking for partners in Asia. They say: ‘Its available nels that teach children the classical Arabic. We aim to offer a internationally, and will be working to localize content comprehensive 360° media proposition that is always loved throughout 2013, as right now we do not produce our by children and trusted by parents, embracing and reaching own content. In Singapore, we are seeking to acquire out to our Arab audiences on various platforms whenever more from producers and distributors’ and wherever they are’. It has about 1,000 hours of content. ‘Our library features The channel celebrates its 7th anniversary. ‘Our content has programming from producers and distributors from around reached beyond our geographical coverage and has acclaimed the world, including BRB In- recognizable appeal. Our recent successful productions are ternacional (Spain), Animasia the muted show of real life comic encounters Shams and Studios (Malaysia), Cyboars Rami and Uncle Mosleh’s Tales that revives the widely loved International (USA), Your Fa- art of puppetry embark on the production of new seasons next mily Entertainment (Germany), year’, he says. Millimages (France) and many ‘Our content is well varied to include animations, special, and we have others’. so far tied with many international names provide top quality anima- ToonGoggles.com is also avai- tions like: V&S Entertainment (UK), co-producers of our widely loved lable on all SmartPhones and tablet Everything’s Rosie, DQ Entertainment, and BBCW, among others’. computers. Continues Hodge: , from Explains Al-Hudaifi: ‘We always look to partner content providers and ‘Our iOS app is available for down- BRB Spain, available on ToonGoggles.com explore ways to work with prestigious companies. Our new vision and load in the iTunes App Store and for the Sony Tablet S in the Google Play strategy are the guidance for shaping our external ties: we welcome new Store and Kurio7 Tablets. The company recently partnered with Oregon ideas whether on co-production or acquisition level. We have extensive Scientificto embed the platform app on their new MEEP! tablet’. coverage in the MENA region and parts of Europe. We are making progress On October 1st, the company announced the launch of its subscription- in expanding its transmission to reach every Arab home worldwide: JCC based service. ‘The new subscription offered at $4.99 a month provides and Baraem TV reach over 350 million Arab households’. entry to the Premium Service. Subscribers can enjoy a 30-day free trial Baraem TV have launched on granting them unlimited access to a robust library of entertaining and November 1st Baraem Europe with educational cartoon series and feature films. We will be releasing hundreds special grid blocks designed to meet of new episodes along with its Premium Service’, says the executive. the special needs and preferences ‘We feel that children should be able to view cartoons based off their of audiences in of Europe, and JCC own likes and interests. We make it simple for them with six different will soon follow. Completes Al-Hu- category offerings and an easy keyword search box. At ToonGoggles.com, daifi: ‘With this new feed, we will children can create their own Facepage and add their favorite cartoons continue to inspire our audiences to their Toonstrip for future viewing’. now at times best suited for them ‘We want them to be in charge of their viewing experience and watch in North Africa and Europe as we the content they want, when they want and where they want. We also Uncle Mosleh’s Tales is an do for our audiences in and encourage parents to review our platform and participate in their children’s original show from JCC Saudi Arabia’. viewing and browsing experience’, completes Hodge.

Prensario < 28 > Prensario International International SpecialExhibitors Report • TV Markets

The Philippines, at the vanguard of TV business By Fabricio Ferrara

in-house are musical/variety, sitcoms, talk shows, Aryana (before TV Patrol, #1 news Free-To-Air Channel Minute Loading Share Channel Audience Shares - National Urban The Philippines is a great example of a coun- April 2011, the company lifestyle, news and public affairs, docs, etc.’ program) and ’. (July-Sept 2012). Sign-on to Sign-off try whose TV business has transmuted to be- launched the international Philippines TV Homes (Jan-Oct. 2012, Total Day) Leng Raymundo, VP for Acquisitions, In- While GMA is sourcing ‘limited come a high-developed industry and one of the networks Kapatid TV5 and ternational Distribution and DTT Channels types of canned programs since top drama producers of Asia. Both traditional AksyonTV International, ABS-CBN, comments: ‘The phenomenal hit most of the grid is devoted to local broadcasters, GMA and ABS-CBN, along with now available in Europe, primetime series My Eternal ended on a very programming’, ABS-CBN is looking the new player TV5, have now sales forces in the Middle East, North Africa, high note last October 26 after it hit a national for new formats/concepts at ATF. international markets pushing its productions, Guam, and, since 2012, in TV rating of 45.5% and an average national Completes Raymundo: ‘We are as well as the 24-hours TV networks. the us. audience share of 64% across urban and rural seeking partners that understand Prensario has been analyzing deeply the At the beginning, the areas in the country, according to global audi- the local market realities. Sustain- Philippine market during the last ten years, two broadcasters acquired ence research group Kantar Media. This drama able license fees continue to be a having interviewed the main referents. And and produced foreign cemented our leadership nationwide with 42 main negotiating position. While the transformation has been amazing, evolving drama formats (many of point audience share vs. 32 point audience share there is no immediate monetization, from a content buyer to a competitive program- them from Latin America) of nearest competitor’. new media rights are becoming ming exporter in Asia, competing with main for the local screen. On a ‘The revitalized morning block saw a local drama more important for us as we explore distributors from South Korea, Japan, China second stage, they started captivate the core female various ways to deliver content lo- 1) Excludes 5 seconders, governments’ ads (except pseudo-political/political ads), and Malaysia. to develop and produce audiences. Its pre-programming, Asian drama Two cally and internationally’. portion buys, network text-in promos, station plugs, and entertainment-related ads (i.e. movies, concerts, tours & stage performances) as classified by Nielsen Philippines. The evolution is notorious inside and outside their own stories. Both Source: Nielsen Philippines Wives serves as complementary programming. 2) Adquest database was updated on Oct 25, 2012 the market. Locally, it has become the third largest products (adaptations Together these two dramas have changed the Future plans of expansion: advertising market (after China and Japan) with and own stories) have travelled well abroad, 5.9 rating points. Other broadcasters totalized landscape of TV morning viewing this year’. international sales Source: Nielsen Philippines two highly competitive broadcasters, ABS-CBN not only within Asia, but also in international 10.2%, while cable reached 9.3%. ABS-CBN grid still remains to be 80% local In 2013, GMA Worldwide will and GMA, but with enough space to receive new markets such as Africa, where the Filipino pro- On behalf of the ad pie, the leading broadcaster production and 20% foreign acquired (dramas, be actively participating in at least seven inter- there is growth in new media for Asia, Middle players, like TV5, re-launched in 2011. duction has had a great reception. keeps being GMA with 27.2% of the total pie, animation, movies and formats). Raymundo national market exhibits as well as completing East and Africa. We will continue to promote Owned by Philippine Long Distance Tel- All three main players have now international followed by ABS-CBN with 26.8% and TV5 adds: ‘Strong narratives/ fiction are in the at least 10 international sales trips. and market our dramas as the demand contin- ephone Company (PLDT) with 60% and activity, selling both their contents (especially with 12.4%. Together, they represented more weekdays, while formats or entertainment shows ‘We are dedicated to showcase our products ues to grow’. Associated Broadcasting Company (ABC) drama series) and their international networks. than 66% of the advertising market estimated in usually come on weekends. We are home to the in the world stage and motivated to meet the ‘The series’ transcend local shores as it has with 40%, Pilipinas Global Network Limited Worldwide, there are plenty of similar examples USD 5,02 billion for 2012 (Aegis Media Global biggest format franchises: Big Brother, X-factor, growing customer demands. Our ultimate goal likewise generated high interest among Asian (PGNL) is the latest new player like The Philippines. Advertising Expenditure Report). Deal or No Deal, Masterchef, and Biggest Loser. of course is to reach every corner of the globe territories for its broadcast during recently con- in the overseas Fili- Roxanne Barcelona, VP GMA Worldwide, Next year we are looking forward to Got Talent through international channel sales, program cluded international marketing pino TV market, The market states to Prensario that the main shows of the season 4 and the premiere of The Voice and syndication and online services’, says Barcelona, events such as DISCOP in operating the According to the data provided by Nielsen channel are fiction series. The top three are:One ’. who plays an strategic role in the markets for Africa; BCWW in Ko- third leading Philippines, in the first ten months of the year True Love with 27.7 rating points and 47% of About trends, the executive remarks: ‘Dramas both, buying/selling as well as developing new rea, FILMART in broadcaster (January-October – Total Day), GMA reached share, followed by the adaptation Temptation with positive transformation, empowering business. Hong Kong; MI- TV5. In 34.8% of the market share and 13.7 rating points, Of Wife with 23.1 points and 35.3% share, and journeys, and affirmative message. Those which ‘There are plans to do more co-production in PCOM in France followed by ABS-CBN with Aso Ni San Roque with 22.8 points and 32.7% can capture the whole family guarantee the the near future for dramas, movies and anima- and TIFFCOM 31.4% and 12.4 rating points share (October 1-30 in Mega Manila - Oct 21-30 highest ratings any time block. This year also tion’, highlights Raymundo. ‘On international which conclud- and TV5 with 14.9% and readings are based on overnights data - Source: saw the emergence of the trend of “young love” sales, South East Asia continues to be a good ed last week in Nielsen Philippines). themed stories evident in the strong ratings of market. Malaysia’s Astro Bella has acquired 800 Japan’, finalizes ‘GMA program grid is composed mostly hours of content. Apart from syndication, the executive. of local programming. The audience is still looking for family dramas, romance/comedy, and relationship dramas. All in all, this is still the of choice of most of Filipino people’, explains Barcelona. She continues: ‘We produce an estimate 26 new drama titles per year, half of the dramas are for the afternoon slots and the balance of 13 titles are for the evening prime time slots. Just ABS-CBN: My Eternal reached on October 26 With 27.7 rating points and 47% of share One True Love is the main for dramas, we produce about 1,000 hours of national TV rating of 45.5% and an average national audience drama series of GMA, while Aso Ni San Roque recorded 22.8 points Roxanne Barcelona, VP GMA Worldwide share of 64% across urban and rural areas, while the channel is and 32.7% share, becoming #3 most successful series content per year. The other programs we produce pushing a trend of “young love” themed stories Prince and I Leng Raymundo, VP for Acquisitions, International Distribution and DTT Channels Prensario < 30 > < 31 > Prensario International International Special Interviews • Format Titans

Endemol: increasingly FremantleMedia active in Asia Asia: new production ‘Asia is developing very fast. This hub in India fuelled by the high growth in net ad spend in several markets as well Paul O’Hanlon, CEO, Fre- by the fact that the middle-income mantleMedia Asia, highlights group is growing rapidly’, remarks the opening of a new production to Prensario Arjen van Mierlo, hub in Chennai, India, as well as CEO Endemol Asia. highlights successes like X Fac- ‘The regional markets are not tor, which debuted in ABS-CBN hindered by the handicap of a head (The Philippines), will premiere start like most Western countries on RCTI (Indonesia) and VTV3 where the media industry is much Arjen van Mierlo, CEO Endemol Asia (). more mature. As a consequence Hole In The Wall’s popularity international players are becoming increasingly active in the Asian across the region continues with Paul O’Hanlon, CEO FremantleMedia Asia market. The continent is still a net importer of formats —it will remain a first season airing on CTN (Cam- like this for several years— but we estimate that the influence of Asian bodia) and a second series confirmed for the latter half of the year. companies will increase of the next few years’. ‘Originally created by Fuji TV Japan in 2006, it has since travelled to Endemol has partnered in a production company with satellite operator over 40 countries around the world. The format is airing on Channel Astro, who has also recently commissioned Fear Factor for ; 7 (Thailand) and was the 13 part show be shot in Cape Town produced by Endemol Malaysia so successful that it has Entertainment Group and Endemol South Africa. Astro Ria has also already had two exten- ordered a second series of The Money Drop, which will once again in- sions to series one, while corporate the Play Along game, where viewers at home can mirror the is returning on a second white-knuckle decisions made by players in the studio. season in India’, says In India, CA Media has recently been attracted as a partner to fuel O’Hanlon. growth in scripted, Bollywood and regional markets among others. ‘We ‘Game show formats also have a strategic creative Indonesian version of Take me out, in Indosiar keep being strong across co-operation with Shangai the region. The Price Is Media Group (SMG) in Right enters on a seventh season on VTV3 (Vietnam), where Family China for co-creating new Feud also remained a favorite on HTV 7. New game show format Face formats for the Chinese It was launched on TV5 (The Philippines) and Body Bowling aired for and international mar- its first season on RCTI. A kids’ version of Now You See It is into its kets’, adds van Mierlo. second 60 episode run on Kompas TV (Indonesia), and Small Talk is Distribution business airing its fifth season in Vietnam’. Your Face Sounds Familiar, adapted is developing ‘success- by Hunan Satellite in China and VTV3 in Vietnam Idols has been re-commissioned for a fourth season in Vietnam fully’ and covering almost all territories. and is set to air on VTV3, while a third season will air on Solar ‘We are looking to increase our position. Our entry strategy is rather (The Philippines). The format debuts on SATV () and flexible: it can be via greenfield operations, strategic co-operations, on GEO TV (Pakistan) later this year. The format will has a sixth setting up joint ventures, acquisitions, all of which we have extensive season Sony (India) and for seventh season on RCTI, where it had experience with as Endemol. Main markets for us are China, Indonesia its best ever ratings. and Vietnam, etc.’, remarks. Got Talent had its first outing this year in Vietnam onVTV3 and will The Money Drop has been sold in eight territories, while Your Face come back for a hit second season later in the year, while successful Sounds Familiar is in its second season on Hunan Satellite (China) and debut seasons on CJ Media (South Korea) and on Channel 3 (Thailand) soon on air on VTV3 (Vietnam); Pinoy Big Brother that has had already led to both territories re-commissioning the format for a second run. 10 different series on ABS-CBN (The Philippines); Deal Or No Deal is Got Talent is also set to return for a fourth season on both ABS CBN in its 8th series on HTV (Vietnam); and 1 vs. 100 is going through its (The Philippines) and Colours (India). 10th successful series on KBS2 (South Korea). ‘In Thailand, season two of Take Me Out was commissioned to air About digital, van Mierlo completes: ‘Bandwidth in most markets is back to back with season one on Channel 3, and a third season has still not enough for pleasant OTT streaming, except for South Korea, been confirmed. Taiwan TV has commissioned it for the first time. Japan and Thailand, but this is changing. Digital media is predominantly It was back on Indosiar (Indonesia, too’, remarks the executive, who used to support FTA. However, with increasing ad spending on digital completes: ‘Project Runway continues to win audiences in Korea, media we expect that programs made for digital are on the rise, like for where it is airing its fourth hit season, and is also in season three in example in China’. The Philippines’. Prensario < 32 > Prensario International International Special Interview • Government Agencies

MDA: boosting the Singaporean media industry

how we can help them. Furthermore, with transmedia content becoming more popular, our funding support for projects that span more than one form of media is now an even more seamless process’. The MDA grant schemes are funded under MDA’s five-year strategic plan, theSingapore Picture credit: Artist impressions courtesy of JTC Corporation Media Fusion Plan (SMFP), launched in 2009. Grant was launched to encourage first and Under the plan, S$230m (US$188m) has been second-time directors to launch their careers committed to strengthen Singapore’s media in feature filmmaking, by helping them make ecosystem. Of this amount, S$88m films for different platforms such as cinemas, (US$72m) is available for the grant film festivals or broadcast’. schemes. Says Chun Cheng, ‘We Yeo Chun Cheng, Assistant Chief ‘We actively promote Singapore-made are seeing good industry response Executive (Industry), MDA content abroad and encourage collaborations to our streamlined schemes. As with foreign production companies. To help Media Development Author- of 30 September 2012, MDA has our companies establish a strong production ity of Singapore (MDA) has supported 557 projects and com- beachhead in the global media landscape, we become a leading player not only mitted US$15m (S$18.4m) across help our companies identify co-production op- in Singapore, but also in the Southeast all five-grant schemes, offering holistic portunities and partnerships with like-minded, Asia media landscape, by promoting local support for our media companies’. international companies’, says Chun Cheng. film and television productions, games and new Even as MDA encourages Singapore compa- ‘We enter into government-to-government media companies, and closing strategic deals nies, they have proven that they can create in- co-production treaties and agreements. To with similar players within the region. novative transmedia content with international date, we have established official co-produc- Yeo Chun Cheng, Assistant Chief Executive appeal. For example, Angel’s Gate format was tion agreements with Australia, Canada, New (Industry) of MDA, explains to Prensario. picked up by Intervisio (Finland) through Zealand, China and South Korea, and facilitated ‘Our new Grant Schemes now focus on idea distribution company Bomanbridge Media. more than 20 projects, ranging from documen- and story development, upskilling and employ- Co-produced by Interactive SG and regional taries, animation series to feature films, through ment of Singapore talent; (semi-colon) and the broadcaster, Channel NewsAsia, it is Asia’s first this network of agreements’, he adds. potential of media projects to generate paid 360° program that enables viewers to simultane- Examples of international co-productions work and value for Singapore’s industry, as well ously watch videos, participate in online crowd that involve Singapore are Serangoon Road, as marketing of local content and development source funding activities and connect with a a 10-episode detective series co-produced by of enterprises’. network of entrepreneurs. Australia’s Great Western Entertainment and ‘The conversion to grants last September ‘In training area, we focus on talent develop- Singapore’s Infinite Studios. It will be broadcast enables our companies to become asset owners ment. Last March, we revised our scholarship on HBO Asia and Australian Broadcasting by helping them to develop and monetize their scheme to grow media leaders, nurture talent, Corporation (ABC), and Content Films Inter- own IP, thereby increasing revenue streams. and match demand for talent with specific skill national will handle international sales. With 46 schemes streamlined to just five, sets, by matching scholarship recipients with Qian Jin, a 34-episode collaboration between companies now find it easier to understand media companies. In May, a New Talent Feature WingsMedia of the , MediaCorp and MyChinaChannel, was pro- he digital strategy T duced for the domestic Chinese market. One Since the Interactive Digital Media strengthening Singapore’s IDM capabilities, Stormy Night, a CGI animated TV co-produc- Programme Office (IDMPO) was set up in anchoring partnerships with universities tion between Singapore’s Sparky Animation 2006, the Interactive Digital Media (IDM) such as Carnegie Mellon University and and Japan’s Duckbill Entertainment, Baku sector is seeing more successful startups Japan’s Keio University’. Enterprise and Bandai Visual, made its debut and home-grown successes, anchored on ‘The top two local IDM start-ups, Garena on Tokyo TV in April 2012. Rob the , a an ecosystem of venture capitalists, tech- and Mozat, today reach out to about 115 26-episode 3D animated TV series co-produced nology companies, incubators, universities million users in over 200 countries. They by Singapore’s One Animation and Canada’s and research centers. ‘We have been working have found niche audiences in South-East Amberwood Entertainment, is now distrib- towards this vision through the initiatives Asia and the Islamic countries (including the uted in France, Korea, Norway, Sweden and which we’ve been driving -fostering R&D, Middle-East)’, completes Chun Cheng. the Middle East.

Prensario < 34 > Prensario International International Special Interview – Government Agencies

Booth #C02

FINAS: Malaysia, the most active and genuine media hub of Asia

and experiences have improved considerably. Furthermore, these countries have had strong Gov- ernment support and incentives in the interest of developing the entertainment & media industry for its national economy’. ‘Malaysia has proven to the world that its creative economy Dato’ Sri Kamaruddin Siaraf, Secretary General of the Malaysian Ministry of and ecosystem have one of the Information, Communications and Culture, announced 12 deals worth USD 30 million at the Creative Malaysia Networking Reception during last MIPCOM best synergies to accelerate growth in content development, which is filming location and a production partner for complemented by various funding, studio both live action and animation. The Film in Mohd Naguib Razak, director general of FINAS facilities, creative talents, culturally-adapt Malaysia Production Incentive —starting on multi-racial society, supportive government January 2013— is being promoted in ATF Mohd Naguib Razak, director general of and a competitive economy. This foundation and proves to be a huge boost for both local National Film Development Corporation (FI- has given our producers a competitive edge & foreign producers, and further add to the NAS), offers to Prensario a general outcome over other countries, encouraging the signifi- achievements’. about the activities held during this year: ‘The cant growth of completed IPs’. ‘Both local as well as foreign film produc- Malaysian Government is certainly proud of ‘Emerging economies can provide an alternate tions, will be eligible for a 30% cash rebate its achievements. Its visibility and promotion choice for content development that may show- around the globe confirmed us as one of the case a new style of creativity, origi- most active and genuine media hub of Asia’. nal cultural stories and additional ‘FINAS has been increasingly active in most distribution channels. Although of the major international trade markets, which our country has only established has resulted in international co-production and itself in the industry recently, distribution projects, and plenty more inquir- we have already fast-emerged as ies for future co-operations. Broadcasters are a prominent forerunner of the becoming extremely selective and budgets are global animation production also slashed. In order to stay competitive, many industry’. foreign producers are looking for international During MIPCOM 2012, FI- projects with 2 to 4 parties from around the NAS confirmed 12 deals worth Dato’ Mustapha Maarof, Board Member of FINAS, YM Raja Rozaimie Raja globe, especially in Asia’. USD 30 million about co-pro- Dainish Shah, director general of Filem Negara Malaysia, Datuk Afendi ‘Korea, China, Taiwan, Philippines, Thai- ductions projects, joining Malay- Datuk Hamdan, chairman of FINAS, Yeo Chung Cheng, Assistant Chief Executive of MDA, Dato’ Mohd Mahyidin Mustakim, CEO of CCAM, and land, Singapore and Malaysia have been sian producers with companies Adam Ham, executive director of GCMA become into attractive partners, mainly due from South Korea, Indonesia, to the fact that Asian capabilities, technologies India, Singapore, Australia, Finland, etc. on audited in-country spend, as long as they Also, under the Memorandum of Un- qualify the minimum spend criteria of USD derstanding signed recently, FINAS 806,000 applicable to Malaysian film produc- and MDA (Singapore) announced tions and USD 1.66 million in-country spend that have joined forces to promote the applicable to foreign productions’. Asian Animation Summit, to be held in ‘Amongst other attractive grants & financial InterContinental Hotel, incentives being announced would include the on December 10-11, an initiative of USD 38 mil Creative Industry Grant by the ABC (Australia), KOCCA (Korea) and Ministry of Information, Communications MDeC (Malaysia). and Culture, USD 33 mil Creative Industry Worldwide premier of War of the World: Goliath on November 10th: Development Fund by the Malaysian Commu- Kamil Othman, VP of MDeC, Spencer Ooi, managing director of 2013 nications and Multimedia Commission and Studio Climb, Joe Pearson, director/producer and Leon Tan, produ- cer of WOTWG, Adam Ham, executive director of GCMA, and Mike ‘We will encourage the world to con- USD 65 mil MyCreative Funds by MyCreative Bloemendal, producer of WOTWG sider and utilize Malaysia as potential Ventures’, completes Razak. Prensario < 36 > Prensario International International Special Report • Pay TV • Asia

Pay TV evolves into a new era in Asia By Fabricio Ferrara

Prensario provides here a special report effort now is in drawing a shift about Pay TV business in Asia, for which of advertising expenditures to Fast Facts Asia Pacific, last year it has interviewed four big international pay-TV to correspond with this players, FOX International Channels shift in viewership’. Population 3,481,000,954 Ricky Ow, EVP & general Asia, BBC Worldwide Asia, Sony Pictures ‘Embracing digital and new manager, SPT Networks, Asia: Total Homes 935,776,540 Television Asia, AETN and the local player technologies is a core part of our ndia ndonesia and hailand Average Household size 3.7 Reliance Broadcast Network from India, ‘I , I T strategy as we look for new ways about the growing figures of the business are the markets that nowadays to offer our services to viewers TV Homes 761,695,644 in the continent. offer the greatest opportunities and engage them across multiple Multichannel Homes 407,056,074 to grow in Asia’ screens given the rapid take-up Broadband Internet Subscribers 307,643,000 Every Singaporean Son is an high rated original titles Cable & Satellite Broadcasting Association produced in Singapore for National Geographic Channel of mobile smart devices in our Non-terrestrial TV connections +420,000,000 of Asia (CASBAA) has reported that the Asian Great Seer and variety shows Running Man region. For example, we launched Pay TV industry has grown 12% in 2011, in se each country across Asia has its own unique Joon Lee, SVP of Content and Strong Heart’. ONE on pay-TV operator Astro’s Source: CAASBA terms of percentage of connected homes and culture and viewing habits. To make sure our & Communication, FOX: Ow sees India, Indonesia and Thailand as the On-the-Go application, where it markets offering the greatest opportunities for the increase in dual subscription homes as content is truly relevant with audiences in each ‘Key content varies market by can be viewed by subscribers of the channel on market we either localize it or we produce ori- growth. ‘India is Asia’s largest English-speaking channel choices increase, according to figures market because each country smart devices while at the same time Animax from Nielsen, Synovate, SNL Kagan and PwC, ginal programs, like Every Singaporean Son and market, offering strong growth opportunities shows are also now available on a new VOD across Asia has its own unique among others. Gardens By The Bay that rated very highly on after embarking on digitization, while with 250 service on Astro’, completes Ow. culture and viewing habits’ Asia is the most important player in the pay the National Geographic Channel (NGC)’, he million people, Indonesian Pay TV penetration Other big player in the region is BBC World- TV arena: at the beginning of 2012, it had 935,7 adds. Other top brands are The Walking Dead, is at a modest 5%; its enjoying strong economic wide, distributing BBC Knowledge (natural million homes of which 407,0 million receive The Apartment – Style Edition, etc. the delivery method’, completes Lee. growth and a rapidly growing middle class. For history, science, technology), BBC Lifestyle multichannel services. ‘In 2011, there were over ‘We produce content for NGC in Singapore, SPT Networks operates the English content similar reasons, we believe Thailand is also a (cooking, health), CBeebies (preschoolers), 420 million non-terrestrial connections in Asia, India, Hong Kong, Philippines, Taiwan and channels AXN, beTV and Sony Entertainment market with significant growth potential’. BBC Entertainment (sci-fi, crime series, talk leaded by China with 203,6 million, India with Australia. , for example, Television (SET) and Asian content networks ‘We are seeing more DTH platform players in shows) and BBC World News on pan-regional 134 million and South Korea with 23,4 million’, is a powerhouse of local productions and #1 ONE and Animax that appeal to audiences in larger territories while IPTV is enjoying growth Asia feeds across all territories. says CASBAA in one of its latest report. Chinese movie network. We produce over 1,000 local language. in markets with high broadband connectivity. ‘In Indonesia, BBC Knowledge (broadcas- hours of content spanning game shows, variety Ricky Ow, EVP & general manager, Networ- Localization in multiple forms will also play a ting top shows as Top Gear) and CBeebies are Special Forces is a good examples of one of the major programs AETN have co-produced with MDA Singapore International networks shows etc for this channel alone. We invest in ks, Asia, SPT: ‘AXN is the #1 English general critical role in our future growth plans, given dubbed in Bahasa Indonesia. In South Korea, In Asia Pacific and the Middle East, FOX local films, like the co-production underSCM entertainment channel in Asia with hit drama that our networks serve a highly heterogeneous a three-hour branded BBC Knowledge block their ‘knowledge fix’. For linear channels like International Channels (FIC) operates or The Wedding Diary II, the sequel to an original series Last Resort and season 3 of The Voice region. We will invest more in key local markets runs every weekday at prime time on YTN’s ours, it means we have to constantly find new distributes 33 channel brands, including the Chinese hit film that was a huge box office (premiered within the week of the US), as well to localize international programming’. Science TV, and is subtitled in Korean; BBC ways of engaging our viewers’. FOX, STAR and National Geographic brands, success across Singapore and Malaysia’. as new season of (same day ‘There is no denying that there has been a Entertainment is also subtitled in Korean. In ‘This translates primarily into two ways for with over 100 feeds across 14 markets reaching ‘Rapidly increasing broadband and Wi-Fi of the US telecast), new show Legend Fighting shift in audiences from free to pay TV as it Taiwan, Singapore and Hong Kong, BBC En- us: firstly, like everyone else in linear television, more than 550 million cumulative subscribers usage as well as the adoption of tablets and Championship, Hawaii Five-0, CSI franchise, offers a far wider choice and better content. tertainment, BBC Knowledge and BBC lifestyle we are constantly innovating and finding ways across Asia Pacific and the Middle East. mobile devices are driving multi-screen Blue Bloods and NCIS: Los Angeles’. Especially in markets where we have seen pay channels are subtitled in Chinese’, explains to bring our branded content to multiple ‘We broadcast factual, news, US TV series viewing and thus quickly changing the way ‘SET emitted Nashville and beTV the dramas TV penetration reach the 40–50%. As the pay- Ryan Shiotani, VP Programming. platforms. Secondly, we acknowledge that and Hollywood movies, available in sixteen viewers consume content and how it can be Teen Wolf and The Wedding Band, and it has TV industry in Asia enters its next phase, the ‘The pay TV environment in Asia, like the content is still king, so we continue to invest in languages (, Mandarin, Japanese, delivered. We forged the way in this region recently acquired third season of Sherlock. rest of the world, is be- programs Korean and Hindi), explains Joon Lee, SVP in the TV Everywhere trend, being the first to Animax remains a specialist in Japanese , coming increasingly that con- of Content & Communication. launch an on-demand catch up service, which including , Hunter x Hunter, Total Multi-Channel Homes in Asia-Pacific fragmented. The last tinuously ‘Key content varies market by market becau- we have dubbed Play, via an online player and the K-On franchise. ONE offers Korean (2008-2015). few years have seen engage the (laptops and tablets). Is currently available in dramas such as The Great Doctor and The shifts in media con- viewer- in Singapore, Hong Kong and Philippines and sumption, with the the form of will eventually be rolled across other markets exponential growth new con- in due course’. of online media as cepts, fresh ‘The service complements our linear well as on-demand angles, and channels in the region, namely FOX Movies services reshaping the takes on Premium, the leading Hollywood movies way the audience is f a m i i a r channel in Hong Kong and Southeast Asia and consuming television’, subjects’. SCM. FOX Movies Play and SCM Play users are adds the executive. ‘ F o r Tarun Katial, CEO, Reliance authenticated through our operators and we ‘With the abundan- ex a m p l e , Broadcast Network Limited: offer it as a value-added service to subscribers ce of websites, blogs, Underco- ‘In India, digitalization will see the of the linear channel. We work in tandem with and other online ser- ver Boss is The Great Seer, a Korean drama broadcast at ONE, one subscription income go up, more our platform partners versus over or around vices readily available, a reality- of Sony’s Asian content networks, who was launched on Khulja Sim Sim is an original show produced for BIG transparency and will bring in pay-TV operator Astro’s On-the-Go application them, reinforcing the importance of both viewers have more and based busi- Magic, a regional channels reaching Uttar Pradesh, Madh- foreign direct investment (FDI)’ parties in bringing TV to viewers regardless of ya Pradesh and Bihar Source: SNL Kagan more means of getting ness series

Prensario < 38 > < 39 > Prensario International International Pay TV evolves into a new era in Asia

about a senior executive of a company wor- ‘TV Anywhere model is taking off in the re- king undercover in their own firm to investigate gion and we see that most in the markets with how the company really works and identify the greatest broadband infrastructure (Singa- how it can be improved, as well as rewarding pore, Hong Kong, Malaysia and Thailand). The the hard working staff. Innovative content is a challenge is to develop compelling legitimate Thrill, a joint key element in keeping our viewers engaged’, services in these markets to undercut both the venture with Ryan Shiotani, VP Programming, completed Shiotani. threat and the reality of piracy. As well look Europe’s RTL BBC Worldwide Asia: AETN All Asia Networks is a joint venture to bring more channel brands to the region, Group. ‘Pay TV environment is becoming between A+E Networks and leading Malay- we will increasingly be playing in a world of Some of increasingly fragmented with shifts sian Astro All Asia Networks. Louis Boswell, linear TV across multiple devices as well as the top shows in media consumption, after the general manager, comments: ‘In South East VOD and catch up services’, he completes the broadcast on exponential growth of online media Asia, History and Crime & Investigation executive. these net- and on-demand services’ Network (CI) have been around now for just Warner TV Asia is a pan-regional general wor ks are over five years and BIO has been around for entertainment channel with a presence in In- India’s Glam Diva for BIG CBS Love, India’s just over four’. donesia, Singapore, , the Philippines, Sexiest Bachelor and India’s Prime Icon for ‘We enter the second five years in the re- Hong Kong, Taiwan, Malaysia, , BIG CBS Prime, and Khulja Sim Sim for gion and History is firmly established as one Thailand, Papua New Guinea and Palau. Its . of the leading factual channels in Malaysia, signal reaches over 21 million homes in 11 The BIG CBS Networks’ channels are Singapore, Thailand, the Philippines and In- countries around the continent. It has racked available across the relevant markets within donesia and regularly ranks number one in key up 10 months as the number-one ranked chan- demographics, while BIO and CI are making nel in the entertainment basic plus package in real progress and the loyalty of viewing. On Singapore, with top scripted series like Person top of this, we see the opportunity to bring of Interest, The Mentalist and Nikita. more of our brands to the region and are looking to launch both Lifetime and H2 in India the near future’. While TV in India is predominantly “Pay”, ‘We customize the channels for our au- the country is still heavily dependent on diences, investing a lot in local productions advertising with 60-65% of the sector rev- and augment that with acquired third party enue coming from advertising. However, the content. We work closely with both, MDA in positive thing is that this is likely to change Singapore and FINAS in Malaysia for joint soon, with the government announcing the Top Gear is a big brand from BBC, also very successful in funding of local productions. Hidden Cities implementation of the Digital Addressable Asia through BBC Knowledge Extreme and Spe- cial Forces System (DAS). are examples of two of While the DAS will be implemented in a a span on 5 months making it the #1 general the ma- phased manner, the analogue sunset date has entertainment network on Indian television. jor pro- been set for 31st December 2014. The first RBNL also distributes Bloomberg TV India ductions phase of the implementation has already been as a part of its package offering. Other than we have initiated with the four metropolitan cities of these local offerings, it has presence in Canada recently un- , Delhi, Kolkata and Chennai that and USA where it distributes BIG Magic In- dertaken’, remar- went DAS with effect from 1st November 2012 ternational, a channel that caters to the South ks Boswell. (cable operators from Chennai have requested Asians in the regions. ‘Indonesia is an extension to enable better preparedness and Asia most important advantages are, accord- growing very fast execution of the same on ground). ing to the executive, the size of the market and and that is prima- ‘In India, digitalization will see the subscrip- the low penetration of C & S homes, which rily DTH, Taiwan tion income go up, more transparency and gives an ‘immense growth opportunity’ for all is going through a will bring in foreign direct investment (FDI), stakeholders as western countries are nearing digital transfor- as global players will vie to grab a pie of this saturation. ‘Acceptance of technology and mation on cable market’, describes to Prensario Tarun Katial, newer modes of legal content distribution Louis Boswell, general mana- and IPTV is also CEO of Reliance Broadcast Network Limited like IPTV/OTT/Mobile makes it’s a lucrative ger, AETN All Asia Networks: gaining traction (RBNL), a key multimedia entertainment con- option’, remarks Katial. there. There has glomerate with play across radio, TV, etc. ‘Locally, we have recently launched BIG RTL ‘TV Anywhere model is taking been solid growth In India, RBNL’s TV business consists of Thrill in Uttar Pradesh and we will progres- off in the region and we see that on cable in the seven networks: the joint venture with CBS sively launch the channel in other states in most in the markets with the Philippines as Studios International gives the company BIG their respective local language. Internationally, greatest broadband infrastruc- well as consoli- CBS Prime, BIG CBS Love, BIG CBS Spark we are looking at launching in all significant ture: Singapore, Hong Kong, dation with Sky- and Spark Punjabi; BIG Magic is a regional geographies with significant SA diaspora, Malaysia and Thailand. Cable acquiring channels (Uttar Pradesh, Madhya Pradesh by creating distinctive offerings for all such ’. and Bihar) and recently launched BIG RTL audiences’. Prensario < 40 > Prensario International International Exhibitors Booth #G20

Televisa: ‘Asian clients are opened to new ideas’ and have to face a new life: is a love story of a mother that wishes to see her kids living a better Hollywood Heights, produced and descent life. Lastly, the Brazilian version of with Nickelodeon in the US the Mexican format, the teen focused on families and the real problems of the school and kids. Mario Castro, director of Sales, Asia & Africa, and Javier Paez, from the marketing team, assist to ATF. Castro states about the recent trends in Asia: ‘In the last month we’ve seen a trend towards entertainment formats, but with a twist that allow Mario Castro, director of Sales, Asia & Africa the broadcaster to innovate in the genre’. Internacional (Mexico/USA) hig- On drama, the executive highlights: ‘We have hlights in Singapore a brand-new slate with noticed that broadcasters are more opened to English-language productions, as well as its tra- select fiction formats. And there is a wider interest Crown of Tears: the traditional telenovela is on Televisa ditional telenovela catalogue and teen series. of them to choose titles from foreign providers. Broadcast on Nickelodeon US, Hollywood In Southeast Asia, we have seen the release of adds Castro. Heights (80x’60) is an American family drama new niche channels about two or three genres ‘Asia has always been a key market for us, based on the Mexican telenovela Alcanzar una and languages what attacks and keeps an specific and where year-to-year we have been working estrella (Reach For a Star) that follows the journey audience target’. in developing Televisa brand. Also, looking for of a teenage girl whose life changes drastically Moreover, there are new players appearing. partners to develop new win-win business mo- when she becomes a star and wins the love of ‘New digital platforms with different business dels on behalf of production and distribution. her rock and roll idol, and both are tested by models are being launched all across the region, Our objective is to play a key role in all these setbacks, heartbreak and deception. what confirms the strength these systems are areas: format and ready made sales, and growing Crown of Tears is about a woman, who is taking in the content business, gathering more presence in the Pay TV and digital media’, com- pushed out of its home with three little boys audiences and consumers in each markets’, pletes the executive.

Imira: strategic sales Booth #A05 Just before ATF, Imira Entertainment (Spain) announced that Sandra, (South Korea) and RTM (Malaysia). The Fairytale Detective (52x’13) has been snapped up by MediaCorp TV12 Christophe Goldberger, producer and head (Singapore) and CH-9 Media (Malaysia), while Hanoi TV/Ho Chi Minh of Distribution and Marketing promotes in ATF TV has acquired Lola & Virginia (52x’12) and Sandra… through local Lucky Fred, Sandra… and the classic series Koki distributor Thaole Entertainment. (26x’5), which Imira has acquired for worldwide TV Channel has bought Vitaminix (104x’2) for Bangladesh, third party distribution from producers: PPM , India, , Pakistan and Sri Lanka, while Good TV has picked Multimedia, Cinenic and Children Television up Saari (39x’3) for Taiwan and the Philippines, and Lucky Fred was sold to Workshop. Christophe Goldberger

eOne: The Walking Dead 3 With 2,700 hours of TV programming in dinosaurs, as well as the drama series Saving its catalogue, Television Hope (26x’60) is a key title about a doctor whose (Canada) continues growing as one of the top fiancé falls into coma and have to save her life independent distributors of that lives of those around her. TV series and films of the The big title arriving to Singapore is the third international arena. At this season of the worldwide hit The Walking Dead ATF, it provides a new slate of (35x’60): a police officer and a group of survi- action adventure and drama vors continue their travels in this apocalyptic series, as well as new romantic war zone, their lives will be changed by the comedies and sitcoms. realization that those who survive can be far It highlights its brand-new more dangerous than the hordes of zombies The Walking Dead season 3 action adventure series New roaming the earth. World (13x’60), a visceral Lastly, the third season of Haven (39x’60), webisodes (10x’4): it begins six months after North American spin-off of Syfy hit mystery series that begins with the two of the rookies leave for their undercover the UK hit series featuring a search for an FBI agent, who was mysteriously operation and when they return, they quickly Ben Bishop, sales director Australia/New Zealand, Asia, new team of heroes battling abducted at the end of season. And series 4 of realize that everything has changed, both per- Japan, India, French Canada prehistoric and futuristic Rookie Blue, available for TV (52x’60) or as sonally and professionally.

Prensario < 42 > Prensario International International Exhibitors

Booth #R30.01 Booth #E19

the leading drama series provider CBSSI: Telemundo: ‘Asia is buying Among the US at the market. Asia is such a diverse region so major studios, CBS we’re excited about seeing all the regions buyers Studios International under roof’. better quality products’ Precious Rose, new telenovela for Asia (CBSSI) is recognized ‘Our shows have performed extremely well for our product, as most of the countries are internationally as the this season with CBS having the #1 and #2 looking for high quality fiction formats’. top crime, investi- series on US television with NCIS and NCIS: Telemundo decided to return to ATF, after gation, detective se- Los Angeles and the #1 and #2 new series on it has not attended in 2011. ‘Even this market ries provider with US television: the period piece set in the 1960’s represent a logistic challenge for us because of worldwide successful Vegas and Elementary’, she adds. the date (December), it keeps being a “must” franchises CSI and For ATF, it highlights its brand new series when focusing Asia, as well as representing the NCSI, as well as Ha- Elementary (13x’60), described as a modern take most important TV festival in the region’. Vegas and Elementary, #1 and #2 new series on US waii Five-0, which was on Sherlock Holmes, and starred by Jonny Lee On behalf of distribution, Where is Elisa? (TVN Chile) and Hidden Passion are being Nicole Sinclair, one of the series most Miller and Lucy Liu (Charly’s Angels), and the produced in India, Indonesia, Philippines, The Switch, from TVN director of Sales, Asia distributed in 2011 Beauty And The Beast (13x’60), a modern day different from high school. Hosted and execu- Xavier Aristimuño, SVP Sales & Business Development Pacific Asia & French-Speaking Territories, with Josep Maria Vietnam, Korea and China, among others. and, the most important thing, a maximum with 200 territories. romantic love story with a procedural twist. tive produced by the Emmy Award-winning Jeff Maina and Toni Cruz from format developer Reset.tv ‘Successful stories like Maid in Manhattan of 70-80 episodes’. Probst, The Jeff Probst Show (170x’60) is a talk Nicole Sinclaire, director of Sales Asia Pacific, Emily Owens, M.D. (13x’60) is a medical ‘On Asian free TV we see different scenarios: (130x’60), produced with Sony, or Behind ‘Our sales strategy has not changed during explains: ‘Expectations are high for us at this drama series, where a first year medical intern show that will cover topics including relation- first, in some countries the space dedicated Closed Doors, Precious Rose (130x’60), Argos the last years. We have a close relation to the year’s ATF. We have just opened our new office is excited to enter adulthood as a professional ships and family dynamics, newsmakers of the to Latin telenovela was replaced by local or TV for Telemundo, Bittersweet (130x’60), a key executives to advise them about targets, in Singapore and we are having a big presence only to discover that life in a hospital isn’t so day, families and individuals facing challenges. regional dramas; second, in other territories, co-production by Cadenatres Mexico and what to offer to the audiences depending on they keep the spaces but only for the most Televen Venezuela, continue captivating the the slots, etc. We try to offer the product —no worldwide successful . Summari- Asian audiences’, remarks Aristimuno. matter if ready made or format— that fit with Beyond: deal with Astro TVIQ Booth #L14 zing, Asia is buying less volume of product, On behalf of the strongest competition the country’s reality & culture, as well as the but of better quality’. with local production, he describes: ‘The Latin channel content needs’. Beyond Distribution and Astro TVIQ confirmed a deal for 230 hours the perfect broadcast partner in Asia, as they Xavier Aristimuno, SVP Sales & Business telenovela with high production values keeps At MIPCOM, Telemundo has closed a deal of children programming in the Asian region, including titles like Kid bring quality programming to children with a Development Asia & French-Speaking Terri- conquering the international audiences. Our with format producer Reset.tv and its bringing Detectives, Toybox, Get Squiggling!, Buzzy Bee & Friends, Milly Molly, Lab focus on shows that deliver educational elements tories, describes to Prensario how he see the productions are more sophisticated and they the first title to ATF: the entertainment format Rats Challenge and Wild Animal Baby Explorers. in a fun way and this is one of the genres Beyond nowadays business in Asia. ‘At the same time, were very well received. We see that most of Letris. From TVN Chile, the young series The Joanne Azzopardi, VP Australasia, comments: ‘We have aligned with is known for’. Joanne Azzopardi while local production is growing strongly all the Asian markets need at least one telenovela Switch (139x’60) and Second Chance (145x’60), across the region, new opportunities appear with fresh energy, young actors, urban styles co-produced by Telemundo and RTI.

Booth #K20 The Gurin Company joins Fuji TV Japan All3Media: constructed reality arrives to Asia Phil Gurin, president of The Gurin Company, announced that it formed and League of Extraordinary Teams, a studio game competing for a national a joint creative venture with Fuji TV (Japan) to create new formats and championship. ‘Our goal is to tap into the entertainment brands of both All3Media, one of the most outstanding Bri- series Gadget Show World Tour (164x’30), programming for the international TV marketplace. companies to create original shows that combine the floor studio ethos tish super indies, is attending on more time ATF available as ready-made & format, being the The first two projects areObjects of Desire, combing the elements of a with high production values to create series that are as fun to watch as in Singapore with a brand-new slate adapted to place to go to marvel at the latest technological dating game show with over-the-top elements of a Japanese game show, they are to play’, explained Gurin. the Asian buyer’s needs. Stephen Driscoll, SVP innovations that change and enrich our lives. of International Sales, and Sabrina Duguet, VP It’s on air at Channel 5 in the UK. of International Format Sales are in charge of The distributor is pushing in Asia the Booth #A02-11 Booth #A02-12 the market. constructed reality concept in a whole slate Heading the slate is the factual entertainment of factually based reality-drama shows that TV Asahi: dramas and format NHK: brand-new docs prove the life truly is stranger than fiction. Is TV Asahi, one of Japan’s leading broadcasters, brings to ATF the NKH Enterprises (Japan) brings to ATF two brand-new documen- being brought along with Filmpool, a German newest line-up of dramas and formats, starting with its flagship crime taries, starting with the nature title War of the Whales — Orcas Attack! company owned by All3Media, which is the series Aibou in its 11th season (190 episodes) about Tokyo Metropoli- (’49) with world’s first-ever footage of the clash of marine titans: the worldwide leader of this genre. Stephen Driscoll, SVP of International Sales, and Sabrina tan Police’s Special Task Unit, and the gray whales and killer whales. On the entertainment side, in Meet the Pa- Duguet, VP of International Format Sales medical series Doctor X that is receiving The Kitty Domination: Behind the Scenes rents a boyfriend have to survive meeting the great ratings since its first show and is (’49) looks at ’s global strategy parents of his girlfriend, whose entire family Secret State (4x’60) is a drama series with stealing the scene this fall. with celebrities like and Cam- members are played by actors determined to Gabriel Byrne (The Usual Suspects) and On formats, two shows: the game eron Diaz that have expressed their love make this as embarrassing as possible. Lastly, Charles Dance (Going Postal), who lead this show The Blocks in which both, your for franchise. Lastly, the series Takeshi Art body and brain are challenged, and Beat (13x’29), where the Golden Lion award franchisers and small company chains are giving high-calibre of political cover-ups, Quiz Hunter, a popular quiz show that winning film director Takeshi Kitano visits their most deserving, front-line employees a laying bare the intersections between gover- continued for 12 years in Japan and that the hottest stars and starlets in various life-changing opportunity to hold the keys to nment and industry that test the integrity of Doctor X made a comeback recently. ranges of art from all over the world. War of the Whales — Orcas Secret State a drama series their own outlet in Be the Boss. those in power. Attack!

Prensario < 44 > < 45 > Prensario International International Exhibitors

Booth #A19 CABLEready: expanding the Asian client base

Celebrating its 20th broadcasters by offering shows that complement anniversary, CABLE- their locally-produced content’. ready is attending ATF CABLEready has licensed more programs to targeting the Asian US cable networks than any other distributor, market with its wide including global hits as Inside The Actors Studio catalogue of indepen- (a hit on Bravo in the US and airing in more dent programming. than 100 countries worldwide), Forensic Files Maurizio Tavares, (TruTV’s and cable’s longest-running inves- recently named VP tigation series) and countless other series and global sales manager, specials. The company also distributes factual is in Singapore for the programming brands from New York Times first time. Company, and Reelz. Nerves of Steel and Oddities, two highlighted titles Maurizio Tavares, VP for Asia global sales manager He explains to In ATF, the distributor highlights the enter- Prensario: ‘This is tainment show Oddities (73x’30), which dives for the world’s most valuable diamonds. a great moment for us in Asia, where we are into the weird world of strange and extraordi- Lastly, the crime & investigation reality expanding our client base and bringing in nary science artifacts; the lifestyle series Nerves series The Night Patrol (30 minute episodes), more than 315 new hours such as the series Live Of Steel (8x’60) with stories of real people who and the reality series Outcast Kustoms (6x’60) from Lincoln Center and Lost Treasure Hunters. perform amazing jobs; a and Lost Treasure Hun- with Kelvin Locklear, his wife April, and their We are also trying to add new contents to our ters (6x’60) that follows a group of prospectors, expert team take on the baddest big rigs and catalogue that has the level of quality to fit our gemologists and miners as they journey to an RVs and transform them into some of the philosophy of catering to the specific needs of ancient Indian city known as the possible source coolest, one-of-a-kind rides ruling the highways

BRB: BRB Internacional (Spain) launches at ATF its new Computer Entertainment, Mica (52x’7) is Invizimals, Mica and Khuda-Yana, looking to increase its presence the Asian inspired by a popular pre-school character market, where it has sold Zoobabu and Suckers to Disney and from Santillana Publishers, and Khuda-Yana (Indonesia), as well as (VOOZCLUB), Kambu (Bluepin) and (26x’30) is an original adventure story mixing Berni (RG Animation Studios), among others. anime style and western comedy, will be avai- Invizimals (26x’30) is based on a successful videogame saga from Sony lable for broadcast at the end of 2013. Invizimals

Booth #B1-3 Mediapro, new season of successful tv series At ATF, MediaPro Distribution (Romania) musical dramedy TV series that was a success in presents a rich catalogue full of successful the local screen, and now we are looking for its productions, including long running series and international expansion’, remarks Ion. telenovelas, not only from Romania but also Originally produced by MediaPro Audio from other countries of Central and Eastern Visual Zagreb and broadcast on Croatian TV Europe. Nova, Lara’s Choice (182x’60) is a timeless classic Especially, the distributor brings to Singapore love story based on a loyal woman for the prime

plagat2.pdf 1 31. 8. new seasons of two of the most 2012 11:05:13 time, based on the theme of A bet with life important series, A bet with life the loyal woman who has to (90x’60) that is a teen series wait for her love, a sailor, to rable image of one of them. It was produced centered upon the love story return from unpredictable by Mediapro Entertainment Slovakia for TV between two teenagers, whose adventures on the sea. , leading broadcaster of the country destinies are switched at birth. Also, the Slovakian story from the CME Group. MediaPro Pictures produ- Blood, a drama series In the feature filmSweet Little Lies two nice ced it for the leading Roma- with a powerful story of guys from Bucharest live a not-so-usual life…

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Prensario < 46 > Prensario International International Exhibitors

Booth #G15 TV Azteca/Comarex: more than telenovelas The telenovela Prisoner of Love

In Trading Lives (120x’60) three sisters lost it cluding the top drama, thriller and suspense all when their parents died in a car accident but, series, as well as documentaries. Heading the even they have a new life without any luxuries, catalogue is Capadocia – Un Lugar Sin Perdon they will have to fight against adversity and find (13x’60), a powerful fictional series recreates true love. Under A Red Sky (120x’60) is a love the reality of a women’s prison as well as the story where it seems that a couple is destined reality outside of it. to be separate From , Alice (13x’60) tells the story of a Comarex independent catalogue includes 26-year-old young woman who goes from Pal- Marcel Vinay Jr., CEO Comarex and Martha two teen series: produced by MTV Networks, mas to Sao Paulo to attend her father’s funeral, Contreras: Sales Asia Popland! (70x’60) is the story of a small-town while Hijos del Carnaval is the story of crime boss Through Comarex, TV Azteca (Mexico) girl who travels to the big city to become a pro- (two season are set in Rio de Janeiro). highlights for the Asian market its brand-new fessional photographer; There are two seasons of critically ac- telenovelaThe Kings (120x’60), where a family runs with its three seasons, claimed thriller Epitafios – El Final Esta a very powerful and complex kingdom, which is as Grachi (75x’60) is one of Escrito (13x’60) produced by Pol-ka in close to the storm as it is far away from calmness. the most important live Argentina that follows a suspenseful game Co-produced by TV Azteca and Corazon Televi- action series on Nickelo- of cat and mouse between a police officer sion, arrives Prisoner of Love (120x’60), showing deon Latin America. and a psychotic serial killer; shot in Chile, three families united by a terrible secret. The company has Fugitives (13x’60) shows a failed drug Loving You (120x’60) is a traditional telen- make an strategic deal trafficking operation. Lastly,the candid ovela mixing ambitious, power and love, while to distribute the cata- documentary series Sexo Urbano (12x’60), Legendary Love (120x’60) shows a woman that logue of HBO Latin Popland!, teen series which each episode takes the pulse of a Latin starts investigating about a legend. America Original, in- with Comarex American city.

ABS-CBN: Cambodia and Thailand Booth #J14 ABS-CBS (The Philippines) has distributed over 30,000 hours of French. ‘The Two of Us was the firstFilipino program contents in 50 territories worldwide, having penetrated Asia, Europe in Singapore while Timeless disembarks in Malaysia and Africa. Recently, it has closed two deals in Cambodia, where The —betting the US series Smallville— and My Girl Promise is being adapted by Cambodian Television Network (CTN), premiered in 2011 in . Among French- and Thailand, where She Wolf: the Last Sentinel became the firstFilipino speaking territories, Rivals was dubbed in French is program on Thai television. steadily gaining viewers’, remarks Leng Raymundo, The Promise ABS-CBN drama formats have been dubbed in English, Khmer, Man- VP for Acquisitions, International Distribution and DTT darin, Bahasa Melayu, Romanian, Vietnamese, Turkish, Russian, and Channels ABS-CBN.

Booth #C02 Animasia Studio: an animation referent in Asia

Animasia Studios Movie (’95), CGI animated feature movie the world’s great- (Malaysia) has be- targeting kids 7 and above centered on a est football team come a key referent in young princess from the virtual game world as they travel the The Movie the Asian animation of Kingdom Hill and (52x’11), globe in search of industry, not only for and the action-packed 2D HD digital animated the ultimate prize: the Super League Trophy. the domestic market, series co-produced with Agogo Entertainment Lastly, the 3D sterescopic football comedy Bola but also as an strategic (Hong Kong) and Neptuno Films (Spain) Kampung Extra (6x’3), targeting kids 5-12 years partner for worldwide Other top titles are the prescholar series ABC old, and Bola Kampung Xtreme (13x’22), where companies looking Monsters (26x’22), also produced with Agogo a young and adventurous kids and his friends Edmund Chan, managing director, for co-production and the 2D HD digital animated series Supa formed their own team, the Bola Kampung and Raye Lee, executive director deals in Asia. Strikas (39x’22) produced along with Strika Football Club, which strives to be good while Heading ATF slate is Bola Kampung The Entertainment that follows the adventures of competing with other street soccer teams.

Prensario < 48 > Prensario International International Exhibitors

Booth #K13 Booth #RSV14 Telefe: romantic & musical Dori Media evolves with the market comedies S.Y.P.D where is decided to create the first ever kid’s Telefe International (Argentina) proposes (150x’60) co-produced with LCA and aired Graduates: the most watched police station inside a high to the Asian buyers very fresh fiction series, Monday through Friday at 11pm with an program of the Argentinean television public school; in e-Band with twists from what is usual. Heading average of 20 rating points and a 45% share Dreams (13x’60), a top successful series from (26x’30) three fifteen year the slate is Graduates (120x’60), romantic (Ibope Argentina). From , The the Oscar winner Juan José Campanella, olds friends are secretly comedy produced with Underground and Donor (13x’60), which has done really well about a man having dates with unknown members of a virtual band Endemol that is the most watched program on Telefe, reaching a 29,7 % share. women to help them. with extraordinary success; of the local TV this season, with an average Qitapenas is a musical comedy still under The distributor is also promoting entertain- the pre-teens series Lola & rating of 23 points and a 46% share in prime production, where a family discovers that ment formats from the production company time, during August. they can recover the happiness through Virginia (26x’30) and the Nanuk: the game show Check in, check out and the Dori Media Distribution, Asia-Pacific: Paulie Ick, director Also, the traditional telenovela Candy Love music; Dirty Old Man is another comedy of marketing and sales Asia-Pacific, and Andrés Santos, Brazilian teen series Re- quiz shows Money Order and Weight For Money. VP Sales, in charge of this ATF where a man has reincarnated in a parrot. Also, the family entertainment show Everything belde, based on the Mexican The Money Pump is being distributed New York is a successful daily TV Z TV (50x’30) is a puppet show for children is Possible with several “inside” games. After positioning as a telenovela referent, format and produced by series disembarking in Asia by ITV in UK, US, Nordic territories and Australia showing a clandestine TV network that daily On the fiction format side, Telefe also of- Dori Media Group (Switzerland) now is Record TV. interrupts Telefe’s broadcast. fers Family Likeness and My Wife’s Brother. Be- putting emphasis on TV series, specially ‘Since 2-3 years, we decided to bet on en- Get out Of My House, based on Spoiled and Produced by Endemol, The Chairwoman sides, the distributor has an agreement with focused on young/teens audiences, as well tertainment format, after they started to gain about parents trying to take their grown kids (32x’60) is an episodic series with a strong Gabriel Corrado’s production company as entertainment formats, produced mainly space on broadcaster’s slots’, says Palti. The out of the house. For ATF continues promot- woman character reaching an average share CTV Contenidos to exclusively distribute company has just closed a deal with ITV UK ing the format Wrong Numbers. in . of 36,4%. Mistreated (13x’60) is a drama se- their fiction formats to the international for its thrilling prime time game show The Last chance for Love is a structured dra- Nadav Palti, CEO, explains: ‘In daily TV Candy Love, a traditional ries produced by Torneos y Competencias. market, like Small Town, Gigolo, Endless Love, matic reality format with some couples telenovela for late prime time series, our main products for teens are the Money Pump (’60). ‘This agreement shows And the second season of The Man of Your Crossed Love and Love Brigade. crime drama series New York (50x’30), shot in that we can be taken into account with the trying to avoid the separation and Cross most exigent clients, as our creative team Country is a reality show that pairs complete that city and Israel, which is in its second sea- Talpa: The Voice arrives to Asia son and is #1 series on the satellite platform in Israel is very competitive. ITV take the strangers into couples. ‘Today there are 50% The success of The Voice is opening Talpa Media Group (Neth- Now, is pushing The Voice Kids that extend the audi- (Israel); and the second season of Galis formats to distribute in UK, US, Nordics of divorces, so its an ideal product for the erlands) the doors around the world, from Asia to Latin America. ence to younger targets. ‘We have already sold it in ten (60x’30), whose story is being developed in countries and Australia’, he adds. present time. We will continue generating Maarten Meijs, managing director of Talpa Distribution, offers countries. The Winner is… is being broadcast in NBC an elite summer camp’. Last Mipcom, DMG launched a trivia game original content focusing on the broadcasters on December 7th at 10.45am during ATF a keynote about this USA. Another show is I love my country, which makes Other new title for ATF is the series show Smart Face, and the comic reality show needs’, completes Palti. worldwide hit. ‘The formats was adapted in 50 different territories, people game but showing very interesting places and Maarten Meijs, including Russia, China, Vietnam and Australia in Asia-Pacific’, matters of the country they live, reinforcing the local last Mipcom Booth #C24 he highlights. push. We’ve already sold it in 30 territories’, completes Meijis.

Fox: The Americans ITV Studios: dramas, Booth #C02 and Graceland formats and docs WRC: from Asia to Latin America and viceversa

Twentieth Century Fox Television ITV Studios Global Enter- from all across Asia Pacific, as they have found Distribution presents in Singapore tainment (UK/Hong Kong) Worldwide Rights ambition and talent Corporation (Malaysia) Malaysian drama to be attractive because of in football, having two brand-new dynamic dramas: the highlights in Singapore the brings to ATF a wide cata- the characters and stories are real and original, joined a popular Cold War period drama The Ameri- period drama Mr Selfridge (‘90 logue of drama series pro- providing safe family viewing and appeals to club and rising to cans centered on the marriage of two + 9x’60) set in early 1900 in duced for the Malaysian wide audiences’, explains to Prensario Farid become a star. KGB spies posing as Americans and London, produced for ITV1. market, as well as a Latin K Ahmad, executive director of WRC. Lastly, the pro- the police procedural, and Graceland On formats, the brand-new American telenovela. ‘An international TV station from China has duction and dis- focused on a diverse group of law Surprise Surprise based on the Temptation Of Love Mr Selfridge Heading the slate is Dr. recently acquired three seasons of one of our tribution company enforcement agents. classic UK show and already on Love (13x’60) where a final dramas. In Singapore, we hope to meet our highlights for the Asian buyers the Chilean Farid K Ahmad, executive director The Americans is co-produced by air in Italy, Spain and Denmark, and Come Dine with Me, with five total year college student and existing clients and new ones, and to exchange telenovela from Canal 13, First Lady avail- Fox Television Studios and FX Pro- strangers competing for the title of the ultimate dinner party host. her closest friend decided to create a blog Dr. notes on new development across the region. able in Spanish and English dobbed version Brendan Zauner, VP of Sales, Asia ductions and DreamWorks Televi- Lastly, the travel adventure documentary series Wild Things With Love whose identity would remain anonymous, Our extensive catalogue of formats is being (100x’45) and French (200x’26): it tells a sion and is scheduled for premiere in early 2013 on FX US; Graceland Dominic Monaghan (8x’60) co-produced by Cream, Wildfire for OLN, and Temptation Of Love (13x’60), a story of a re-introduced this year’, he completes. story about an ordinary, young but ambitious is produced by Fox Television Studios and is scheduled to premiere BBC America and Channel 5 for ITV1, and the US version Hell’s Kitchen prominent scientist and his five sons, each with Football & Love (26x’60) is another Malay woman who is willing to do anything to seduce on USA Network in the 2012-2013 season. (10 series, 142 episodes), a co-production with A. Smith for Fox. different personalities and lifestyles. telenovela that follows the trials and tribula- a Presidential candidate of Chile to become ‘We think these products appeal to buyers tions of a mane as he works hard to fulfill his the First Lady. Prensario < 50 > < 51 > Prensario International International Exhibitors

Booth #H14 Caracol TV: contents with Colombian flavor

Caracol TV Inter- visit their men. national (Colom- Then, the comedy Where the heck is Umaña? bia/USA) attends (120x’60), a comedy about a man who is a mega once more ATF in event organizer, but suffered many business fail- Where the heck is Umaña? Singapore push- ures. With the Champeta festival as background, ing its most recent Made in Cartagena (60x’60) shows a group of show format Sounds like a million, a one hour productions, like thieves that steal an old treasure rescued from game show in which the contestants may win Pablo Escobar, the the bottom of the ocean and hidden in the juicy prizes according to their musical abilities: drug lord (63x’20), guarded Colombo-Spanish Bank vault. singing, dancing, identifying a tune or piece a mega production Also, the distributor highlights the game of music and playing instruments are part of Estefania Arteaga, international sa- about one of the a modern set. les assistant, in charge of this ATF most powerful man Other titles from the distributor are The in Colombia and the world in the ‘80s and ‘90s. White Line with four different characters that It is a TV series to take in mind… you don’t have intervene during each phase of the complex many like this produced in Latin America. route of cocaine trafficking, the scripted Estefanía Arteaga, in charge of the market, reality series Women On The Edge in which is pushing Five widows on the loose (120x’60), moral dilemmas, extreme circumstances, and who presents five different stories of women uncomfortable positions become a part of the who have nothing in common but one thing: situations each one of our characters will face, every Sunday, they see each other when they Sounds like a million, and Your Voice Stereo. also entertainment formats

A+E: real life & history series Booth #J03

A+E Networks (USA) highlights in ATF the brand-new feature Also, two productions about the men who film Liz & Dick (‘120) produced for Lifetime Television and the built the of America: The Men Who compelling new series My Life Is A Lifetime Movie (8x’60), as well Built America (8x’60) and Mountain Men (8x’60), as Miracle Rising: South Africa (‘120), about South Africa’s political apart from Duck Dynasty (31x’30). On formats, Christian Murphy, SVP, transformation. Dance Moms and Monster In-Laws. International Programming & Marketing

Booth #C02 CCAM: more support to the Malaysian industry

The Creative national broadcasters. music and games. ‘Mid Content Asso- ‘Our objectives are: to disseminate infor- and long terms business ciation Malaysia mation concerning local industry; to provide plan is to develop a clear (CCAM) is an in- professional recommendations and policy and comprehensive strate- dustry-led market- suggestions to assist creators to export content; gies and concrete plans for the ing organisation to help promoting and marketing these pro- creative content industry of Malaysia with the that is being imple- gramming; to survey and evaluate new markets support of other government agencies such as mented by the Ma- for exposure of Malaysian content’, explains to FINAS, MDeC, SKMM & Matrade’. laysian government Prensario Mustakim. ‘Representation in major events like ATF allow Dato Mahyidin Mustakim, CEO under the Economic Representing more than 20 Malaysian us to connect with the world and to have a business Transformation Programme (ETP) with the companies, CCAM covers differents areas of relationship with a number of major channels and aim of increasing export of local content and the business, from content production (ani- distributors and allow Malaysia to sell its content creative services to overseas markets and inter- mation, film and TV), to create digital apps, on a global stage’, completes Mustakim.

Prensario < 52 > Prensario International International Exhibitors

Booth #20.18 Artear: getting RTVE: historical closer to Asia series and comedies

Artear International (Ar- Radiotelevisión Españo- gentina) highlights for the la (RTVE) is betting in other Asian market its brand-new continents with its historical series for the late prime time dramas series and the inter- Compulsive Times (14x’60) national channels, TVE and where an experienced doctor Canal 24Horas. Now, it’s Compulsive Times for late prime time is responsible for treating a the turn of Asia, where the group of outpatients with diverse severe aliments. corporation is pushing both Broadcast at 11pm in El Trece —the FTA channel of the group— the lines of business through Ignacio Corrales, new president of TVE, with Raul Molina and Rafael Bardem (extremes), from the series presents a team of professionals that will make the patients face their Rafael Bardem, in charge sales department, Rosalia Alcubilla and Maria own anguish, fears, and desires. At times they are drawn in by the other of content distribution, and Victoria Altemir patient’s own traumas. Another top product from the distributor is The by Maria Jesus Perez, in charge of networks. Social Leader (40x’60), which tells the story of a political staffer, a man It promotes the brand new prime time series Isabel (13x’60) that keeps his dreams alive in a very peculiar way: through the political recently premiered on La1, TVE’s main broadcaster. It’s a major and social work within a extremely poor neighborhood. It reached an historical drama recreating the rule of Isabel The Catholic reaching average rating of 17.7 and a 44% of the market share, and last May it won 22% of market share the Golden Martin Fierro, the main award of Argentinean TV. (5 million of viewers); Other options are the award-winning drama series Left on the Shelf a second season for (35x’60) and Be Kind to Me (36x’60), the telenovela Gypsy Blood (250x’60), 2013 has been recently and the documentaries Fantastic Biographies (8x’30), Methods (13x’30) confirmed. and Tasting Notes. Other top show from are the surreal, Artear: agreement with CCTV light-hearted com- Todo Noticias, the leading Argen- Isabel, a key historical drama edy Stamos okupa2, tinean pay TV news channel from series that will have a second season next year in which a group of Artear has signed unprecedented reci- characters of differing procity agreement with China Central ages, social classes, beliefs and backgrounds search for a new life. And The Television (CCTV). This alliance allows king of World Soccer, an exiting tour in 6 episodes (’45) of more than 100 the two companies to share journalism, years of success and titles of the biggest club in history: Real Madrid. reports and programs to offer audiences TVE series are audience leaders in Spain and continue to reap inter- Carlos De Elia and Sun Yusheng signing on both sides of the ocean. national recognition thanks to the awards received: Love in difficult times the recioprocity agreement in Beijing Carlos de Elia, news manager of is another star of the catalogue, after seven seasons on air (since January Artear and Sun Yusheng, VP of CCTV, signed the deal, which came into 2013 it will be premiered on Antena 3, instead of La1); Remember when effect in November. ‘The result is an ample and complete coverage for is in its 12th season with the story of a typical family who go through both countries: TN once again reaches across continents and expands the main political, economical and cultural events in Spain. Also, April its reach into a true international integration’, said de Elia. 14th. The Republic, the series Vintage, Mom’s detective and La Señora, all broadcast on prime time.

VVI: The Talisman debuted in Indonesia

Venevision International (USA) announced who also emphasized that all programming debut in the his- the debut of the acclaimed telenovela The Talis- produced recently by Cisneros Group’s pro- tory of U.S.-pro- man on Dori Media Group’s duction companies are packaged with digital duced novelas. It TeleViva in Indonesia that is broadcasting the content and properties for their proliferation was emitted in The Talisman series since October at 6.30pm slot. in social media and the Internet. Canada, Chile, ‘This prominent telenovela continues its suc- The world premiere of The Talisman on the Ecuador, Spain, Estonia, Guatemala, Israel, cessful international track record with its recent Univision (#1 US Hispanic network) early Lithuania, Nicaragua, Panama and Puerto Rico, debut in Israel and now with this premiere in this year was seen by more than 5 million and recently acquired in Colombia, Georgia, Indonesia’ Cesar Diaz, VP of Sales of VVI, viewers (2+), making it the most-watched Honduras and Paraguay.

Prensario < 54 > Prensario International International ATF 2012 more Attending buyers & Producers | Asia

Triandy Suyatman, president director, TS Indonesian buyers: Almira Ravil, SVP , Malaysia: Idzrona Azrani Mohd International sales, and Ragesh Jagtiani, IBC/Channel 13, The Philippines: Ray Idrus, executive brand management group, and TV Alhijrah, Malaysia: Fadilah Rahman and Media, and Sophi Djudzman, director, Izyan Liyana Khairul Anuar, brand executives sales & Acquisitions (Indonesia) with international distributor/buyer from the Sanchez, president, and Lito Ocampo Sherina Mohamed Nordin, general manager, Martha Contreras, Asian sales for TV distributor ScreenMedia (extremes), Cruz, VP brand managemen, TV9 (extremes) with Cheng Azteca/Comares (Mexico) with Dini Putri, head of acquisitions of Imm, managing director TV3 Indonesian leading channel RCTI

SCTV, Indonesia: Banardi Rachmad, Endah Hari Utari, Kompas TV, Indonesia: Bimo Setiawan, Gunawan, head of acquisitions, and Harsiwi Charles Gebenholtz, sales executive from Novavision Achmad, director of programming and Programming & managing director, and Julie Wibowo, program production. The company has acquired Production di- program acquisition manager. The search section (France) with Leng Raymundo, VP program of Indosiar and now has become a bigger rector of MNCTV channel emits 40% of entertainment and head, , acquisitions, and Rachel Simon, acquisitions manager competitor in the local TV market. Indonesia 60% of news/acknowledgment content Indonesia at ABS-CSB The Philippines

Toho-Towa Co. Japan (digital platforms) with MGM: Tsuyoshi TV Asahi, Japan: Masayoshi Isago and Yumi Mcot, the third broadcaster of Momhara, multimedia business developer (TT) Deborah Todd, True Vision, Thailand: Attaphon Na Bangxang, Channel 7, Thailand: Palakorn Somsuwan, Nichamon Shimizu (borders), international business Thailand: Kematat Paladesh, Vice Puavilai, Penduan Wattanachtkanun and Krissada manager (MGM) Toshi Yamasaki, director (TT) Carolina Edwards, VP department, with Yoshiyuki Arai, programming Chief Program and Content Off, and Nisa Sittasri- president, marketing; Malin Ponteera- vong, Manager of Programme Acquisitions Trishnananda (MGM) and Akiko Yoshikawa, general manager of Broadmedia Studios department satian, marketing director Corporation

Fuji TV, Japan: Toru Miyazawa, director, and Yukio Sonobe, senior director NTV, Japan: Ai Karasawa, acquisitio- Thai Service: Thepchai Yong, ns, and Yuko Matsuda, manager of of the Worldwide Programming and Production Department managing director, Hataichanok Tontrakulsuk, acquisitions. manager of International relations UFBM, China: Lei Jing, general youku, leading Chinese streaming Crimsonforest, China: Jon Chiew, producer, Mario Castro, Televisa, with Krina manager, and Tian Yuan, program portal with more than 290 million of Wei, Overseas Business Manager of Le Van, programming manager of TKL (Vietnam), Christy Chin, POD Dentsu Media, Thailand: Tatiya manager unique users per month: Tengan Shi, Ph Siung, Art Director, and Jill Wang, Business Develop. Manager Dancing Digital, new media player Worldwide (Malaysia), Nguyen Thi Truc Mai, Group Sales & Acquisitions Sinhabaedya, Chief of Content Acqui- manager content and partnership and in China director, TKL, with Ngo Thi Bich Hanh, VP, and Bao Mai Nguyen Thi, sition, and Petch Phaewphraikul, Maggie Xiong, media development Head of Sales & Acquisition of Vietnam Media Corp. BHD Co. Ltd. managing director senior manager (Vietnam)

LIC China: YuFeng Ling, acquisitions, Laura Thailand: Dhanasak Hoonarak, Jing, PA to CEO, and Leland Ling, CEO. Cambodian Broadcasting Service: Mam marketing producer, HuaFilm TaiFilm, Chanseyla, programm manager assistant, and Chalakorn Panyashom, VP Creative and and Ieng Kimsreng, Head of Program Marketing, Work Point TV

Taiyi Liu, senior planner marketing department, Da Ai Listen Culture International, Taiwan: Television (Taiwan) and Paulina Chan, director program Ray Lau and Thomas Chung acquisitions and distribbution, Chinese Television System Culture (Taiwan), with Andrew Haber (center)

Mariani Abdullah, from the film distributor Radio Television of Brunei: Hajah Aisah Ají company DMDON (Brunei), Hom Nay, BBC Worldwide MediaCorp – okto: Vanessa Mediacorp, Singapore: Chang Long Jong, MediaCorp – Channel 5: Kim Wong-Nathan, VP Net- MediaCorp – Channel 8, Singapore: Jomay Wan, VP, Anna Jaafar, acquisitions manager, and Hajah Business Development Director from Chu Thi Asia: Ryan Men, Senior Programming deputy CEO; Victoria Cheng; Joy Olby-Tan, work Commissioning, Sarah Kwek, SVP Programming Wong, senior manager, Judy Chia, manager, Amelia Lee, Amnah Ají Toman, channel manager RTB 2 (Vietnam) and Se-Ung Kim, president Kim Shiotani, VP Executive, and Doris Tang, VP programmings; Lim Suat Jien, EVP; Esther Manager, Michelle Chang, Senior Director Network senior programming executive, and Tan Lay Hong, senior & RTB 3 HD Media (South Korea) Programming programming manager Wan, VP Marketing Commissioning, and Spruce Leong, Senior Manager manager Walt Disney Southeast Asia: Multimedia Group, Myanmar: Thein Thein, Lynnette Grace Ng, programming V. Naagarajan, Pyramid Entertainment director, and Kyat San, managing director. manager adquisitions, and Exports (India) with Roberto Corrente, Asian Leslie Lee, head of programming sales for Caracol TV (Colombia) director

Nickelodeon, acquisitions worldwide: Shannon Pria Somiah, Head of Acquisitions & Co- Friedrichs, senior director programming & content Productions, Real Lifestyle Network (India) Indian buyers and producers: Vijay Bhanushali, Saeed Shiraz, chief executive, Shalline Chok, acquisitions manager, and management, Nickelodeon USA; Syahrizan Manson, Viacom 18, India: GovindIBC/Channel Shahi, Bhavya13, The Sharma, Philippines: AVP, Iqbal Malhotra, Chaiman and Producer of AIM Senior Manager Animation, Shemaroo Enter- Rajesh Iyer, head of marketing, Debkumar Dasgupta, VP, Sterling International (Pakistan) Patricia Conrad, senior business develoment senior director Nick programming & creative Asia; Television (India), and Saif Zaman, International tainment; Manish Morwal, e-color Studio, and Ray Sanchez, president, and Lito and Ritchie Mohamed, Zenith Film manager, from YooHoo Media Solutions and Migdalis Silva, senior director programming & Kavita Sharma, contentOcampo syndication, Cruz, VP and Arnab Das, AVP Sales Manager Reed Exhibitions (India) Sukankan Roy, Roy Holdings Research & Planning Colors Distributors (South Africa) (Australia) with Robby Amar, MarVista (USA) acquisitions, Nickelodeon Latin America

Prensario < 56 > < 57 > Prensario International International Fast acquisition L i g h t s c r e e n recommendations!

Lost Treasure Hunters (CABLEready, USA) Football & Love (World Rights Booth Corporation, Malaysia) Is the distributor-highlighted title for Asia #E19 (6x’60) that follows a group of prospectors, Is a top Malay telenovela (26x’60) that gemologists and miners as they journey to an mixes two passions: love and football, and was ancient Indian city known as the possible source broadcasted in Singapore, Brunei, Indonesia, for the world’s most valuable diamonds India and the African country Gabon.

Letris (Telemundo, USA)

After signing a distribution deal with Span- ish format producer Reset.tv, the company has added top entertainment formats suchs as Letris, Booth a contest shows that combines the intensity and Booth #A19 strategy of Scrabble with the excitement and #C02 speed of Tetris.

Sweet Little Lies (Mediapro, Romania) The Kings (TV Azteca, México)

Continuing with is international expansion, This is a brand new telenovela (120x’60) the distributor highlights for Asia this romantic with an unbearable plot: the story of a man comedy feature film with two nice guys from that has built a powerful and complex kingdom Bucharest that are living a not-so-usual life by betraying his best friend.

Primeval: New World (Entertainment One, Canada)

Is a visceral North American spin-off of the UK hit series (13x’60) featuring a new team Booth Booth of heroes battling prehistoric and futuristic #G15 #B1-3 dinosaurs

huck hicken nimasia tudios Pablo Escobar, the drug lord (Caracol, C C (A S , alaysia Colombia) M ) Its an action-packed 2D HD digital animated Is a mega production series about the most series (52x’11) and co-produced with Agogo Enter- dangerous and ambitious drug dealer who tainment (Hong Kong) and Neptuno Films (Spain), reigned Colombia and the world in the ’80 and specially focused for kids 7-11 years old ’90, which has recently finished on Caracol TV last month with impressive audience feedback

Booth #G20

Carrossel (Televisa, Mexico)

This is the successful Brazilian version of the ooth B Mexican teen format (based on an Argentinean #H14 book) focused on families and the real problems Booth of the school and kids. #C02

Prensario < 58 > Prensario International International Prensario International