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Economic Impact of the Recorded Music Industry in India September 2019
Economic impact of the recorded music industry in India September 2019 Economic impact of the recorded music industry in India Contents Foreword by IMI 04 Foreword by Deloitte India 05 Glossary 06 Executive summary 08 Indian recorded music industry: Size and growth 11 Indian music’s place in the world: Punching below its weight 13 An introduction to economic impact: The amplification effect 14 Indian recorded music industry: First order impact 17 “Formal” partner industries: Powered by music 18 TV broadcasting 18 FM radio 20 Live events 21 Films 22 Audio streaming OTT 24 Summary of impact at formal partner industries 25 Informal usage of music: The invisible hand 26 A peek into brass bands 27 Typical brass band structure 28 Revenue model 28 A glimpse into the lives of band members 30 Challenges faced by brass bands 31 Deep connection with music 31 Impact beyond the numbers: Counts, but cannot be counted 32 Challenges faced by the industry: Hurdles to growth 35 Way forward: Laying the foundation for growth 40 Conclusive remarks: Unlocking the amplification effect of music 45 Acknowledgements 48 03 Economic impact of the recorded music industry in India Foreword by IMI CIRCA 2019: the story of the recorded Nusrat Fateh Ali-Khan, Noor Jehan, Abida “I know you may not music industry would be that of David Parveen, Runa Laila, and, of course, the powering Goliath. The supercharged INR iconic Radio Ceylon. Shifts in technology neglect me, but it may 1,068 crore recorded music industry in and outdated legislation have meant be too late by the time India provides high-octane: that the recorded music industries in a. -
Stenographer (Post Code-01)
LIST OF CANDIDATES TO BE CALLED FOR WRITTEN EXAMINATION ON 17.08.2014 (SUNDAY) FOR THE POST OF STENOGRAPHER (POST CODE-01) SNo. NAME OF THE APPLICANT FATHER'S/HUSBAND'S NAME DOB CAT. PRESENT ADDRESS 1 AAKANKSHA ANIL KUMAR 28.09.1991 UR B II 544 RAGHUBIR NAGAR NEW DELHI -110027 H.NO. -539, SECTOR -15-A , FARIDABAD (HARYANA) - 2 AAKRITI CHUGH CHARANJEET CHUGH 30.08.1994 UR 121007 3 AAKRITI GOYAL AJAI GOYAL 21.09.1992 UR B -116, WEST PATEL NAGAR, NEW DELHI -110008 4 AAMIRA SADIQ MOHD. SADIQ BHAT 04.05.1989 UR GOOSU PULWAMA - 192301 WZ /G -56, UTTAM NAGAR NEAR, M.C.D. PRIMARY 5 AANOUKSHA GOSWAMI T.R. SOMESH GOSWAMI 15.03.1995 UR SCHOOL, NEW DELHI -110059 R -ZE, 187, JAI VIHAR PHASE -I, NANGLOI ROAD, 6 AARTI MAHIPAL SINGH 21.03.1994 OBC NAJAFGARH NEW DELHI -110043 PLOT NO. -28 & 29, J -1 BLOCK, PART -1, CHANAKYA 7 AARTI SATENDER KUMAR 20.01.1990 UR PLACE, NEAR UTTAM NAGAR, DELHI -110059 SANJAY NAGAR, HOSHANGABAD (GWOL TOLI) NEAR 8 AARTI GULABRAO THOSAR GULABRAO BAKERAO THOSAR 30.08.1991 SC SANTOSHI TEMPLE -461001 I B -35, N.I.T. FARIDABAD, NEAR RAM DHARAM KANTA, 9 AASTHA AHUJA RAKESH KUMAR AHUJA 11.10.1993 UR HARYANA -121001 VILL. -MILAK TAJPUR MAFI, PO. -KATHGHAR, DISTT. - 10 AATIK KUMAR SAGAR MADAN LAL 22.01.1993 SC MORADABAD (UTTAR PRADESH) -244001 H.NO. -78, GALI NO. 02, KHATIKPURA BUDHWARA 11 AAYUSHI KHATRI SUNIL KHATRI 10.10.1993 SC BHOPAL (MADHYA PRADESH) -462001 12 ABHILASHA CHOUHAN ANIL KUMAR SINGH 25.07.1992 UR RIYASAT PAWAI, AURANGABAD, BIHAR - 824101 VILL. -
Jam Sessions Look Inside for the Sportspersons Who Could Become
June 1-15, 2012 Volume 1, Issue 2 `100 Look inside for the sportspersons who could become star endorsers after the London Olympics. 26 Subscriber copy not for resale 34 812 22 PLUS SATYAMEVA JAYATE Beginner’s Luck? 29 SAB TV No Laughing Matter 32 IPSOS SURVEY Sex and the Cellphone 33 PROFILE TIMES OF INDIA DEFINING MOMENTS Sanjay Thapar Jam Sessions Shubha George RAM Bates’ new CEO has his work A traffic-stopping MEC South Asia’s COO and Listening Posts 35 cut out. commercial for Kerala. her winning ways. EDITORIAL This fortnight... Volume 1, Issue 2 EDITOR ccording to a recent report from Nielsen, Olympians dominate the top five most effective male athlete Sreekant Khandekar endorsers, while tennis players dominate the top five most effective female athlete endorsers and retired PUBLISHER A Prasanna Singh NFL football players constitute three of the top five most effective commentator endorsers in the US. EXECUTIVE EDITOR That, unfortunately, is not the case in India if one just goes by the money spent – Prajjal Saha India still does not have a reliable ‘effectiveness’ index - on brand endorsers who are SENIOR LAYOUT ARTIST Vinay Dominic sportsmen. It’s unimaginable to think of endorsement deals in India with sports other June 1-15, 2012 Volume 1, Issue 2 `100 LOGISTICS than cricket – and to a certain extent, tennis. To repeat an oft-repeated lament, cricketers Rajesh Kanwal are the only sportspersons who enjoy a high patronage amongst brand marketers in our ADVERTISING ENQUIRIES country. Neha Arora, (0120) 4077866, 4077837 Noida But it is also a fact that marketers are always scanning other sports for that elusive Khushboo Varadkar, (022) 40429702-5 celebrity. -
Competition Commission of India
COMPETITION COMMISSION OF INDIA Case No. 36/2012 Dated: 05/09/2012 IN THE MATTER OF: BIG CBS Networks & Anr. … Informants V. TATA Sky Ltd. … Opposite Party ORDER UNDER SECTION 26(2) OF THE COMPETITION ACT, 2002. The present information was filed under section 19(1)(a) of the Competition Act, 2002 (‘the Act’) by BIG CBS Networks Pvt. Ltd. and Reliance Television Pvt. Ltd. (together referred to as ‘informant’) against Tata Sky Ltd. (‘OP’) alleging abuse of dominant position in contravention of section 4 of the Act. 2. BIG CBS Networks Pvt. Ltd. is stated to be a joint venture between Reliance Broadcast Television Pvt. Ltd. (wholly owned subsidiary of Reliance Television Pvt. Ltd.) and CBS Broadcasting Inc. (a company incorporated under the laws of the State of Delaware, USA). The informant distributes TV channels such as BIG CBS SPARK, BIG CBS PRIME, BIG CBS LOVE, BIG CBS PUNJABI and BIG MAGIC etc. 3. The OP is stated to be a joint venture between Tata Sons and the Star Group (‘Sky’). It is a Direct To Home (DTH) service provider. The informant submitted that the OP was a popular and dominant DTH operator with a subscriber base ranging between 26% to 35% and it communicated its leadership in the market to the informant through the email dated 10.02.2012. It was further submitted that, Star India Pvt. Ltd. held substantial interest in the OP, a leading broadcaster in India. 4. The Sky network is alleged to be the ultimate owner of Star India and it telecasts channels such as Star World, Nat Geo Adventure, Nat Geo Wild, FOX Crime etc. -
Assets.Kpmg › Content › Dam › Kpmg › Pdf › 2012 › 05 › Report-2012.Pdf
Digitization of theatr Digital DawnSmar Tablets tphones Online applications The metamorphosis kingSmar Mobile payments or tphones Digital monetizationbegins Smartphones Digital cable FICCI-KPMG es Indian MeNicdia anhed E nconttertainmentent Tablets Social netw Mobile advertisingTablets HighIndus tdefinitionry Report 2012 E-books Tablets Smartphones Expansion of tier 2 and 3 cities 3D exhibition Digital cable Portals Home Video Pay TV Portals Online applications Social networkingDigitization of theatres Vernacular content Mobile advertising Mobile payments Console gaming Viral Digitization of theatres Tablets Mobile gaming marketing Growing sequels Digital cable Social networking Niche content Digital Rights Management Digital cable Regionalisation Advergaming DTH Mobile gamingSmartphones High definition Advergaming Mobile payments 3D exhibition Digital cable Smartphones Tablets Home Video Expansion of tier 2 and 3 cities Vernacular content Portals Mobile advertising Social networking Mobile advertising Social networking Tablets Digital cable Online applicationsDTH Tablets Growing sequels Micropayment Pay TV Niche content Portals Mobile payments Digital cable Console gaming Digital monetization DigitizationDTH Mobile gaming Smartphones E-books Smartphones Expansion of tier 2 and 3 cities Mobile advertising Mobile gaming Pay TV Digitization of theatres Mobile gamingDTHConsole gaming E-books Mobile advertising RegionalisationTablets Online applications Digital cable E-books Regionalisation Home Video Console gaming Pay TVOnline applications -
AKSHAYA DIGINET CABLE VISION PRIVATE LIMITED Broadcasters Bouquets
AKSHAYA DIGINET CABLE VISION PRIVATE LIMITED Broadcasters Bouquets TOTAL BROADCASTER BOUQUET NAME CHANNELS DRP CHANNELS SUN TV, SUN NEWS, SUN MUSIC, SUN LIFE, KTV, CHUTTI TV, TAMIL BASIC 7 ₹ 40.00 ADITHYA TV KUSHI TV, GEMINI TV, GEMINI NEWS, GEMINI MUSIC, TELUGU BASIC 7 ₹ 30.00 GEMINI MOVIES, GEMINI LIFE, GEMINI COMEDY SUN TV, KUSHI TV, KTV, GEMINI TV, GEMINI NEWS, GEMINI TELUGU PRIME 9 ₹ 40.00 MUSIC, GEMINI MOVIES, GEMINI LIFE, GEMINI COMEDY SURYA TV, SURYA MUSIC, SURYA MOVIES, SURYA COMEDY, KERALA BASIC 5 ₹ 20.00 KOCHU TV UDAYA TV, SURYA TV, SURYA MUSIC, SURYA MOVIES, KERALA PRIME 8 ₹ 35.00 SURYA COMEDY, SUN TV, KTV, KOCHU TV UDAYA TV, UDAYA NEWS, UDAYA MUSIC, UDAYA MOVIES, KANNDA BASIC 6 ₹ 30.00 UDAYA COMEDY, CHINTU TV SUN UDAYA TV, UDAYA NEWS, UDAYA MUSIC, UDAYA MOVIES, KANNADA PRIME 9 ₹ 45.00 UDAYA COMEDY, SUN TV, KTV, GEMINI TV, CHINTU TV SUN TV, KTV, ADITHYA, SUN MUSIC, CHUTTI, SUN NEWS, SUN LIFE, GEMININ TV, GEMINI MOVIES, GEMINI COMEDY, GEMINI MUSIC, KUSHI TV, GEMINI LIFE, UDAYA TV, UDAYA SUN ULTIMATE 23 ₹ 65.00 MOVIES, UDAYA COMEDY, UDAYA MUSIC, CHINTU TV, SURYA TV, SURYA MOVIES, KOCHU TV, SURYA MUSIC, SURYA COMEDY. SUN TV HD, KTV HD, ADITYA TV, SUN MUSIC HD, CHUTTI TAMIL BASIC HD 7 ₹ 70.00 TV, SUN NEWS, SUN LIFE SUN TV, KTV, ADITHYA, SUN MUSIC, CHUTTI TV, SUN NEWS, TAMIL SUPER SUN LIFE, GEMINI TV, GEMINI MOVIES, SURYA TV, SURYA 11 ₹ 50.00 MOVIES JAYA BOUQUET-1 JAYA TV, JAYA PLUS, JAYA MAX, J MOVIE 4 ₹ 10.50 MEGA BOUQUET-1 MEGA TV, MEGA MUSIC, MEGA 24 3 ₹ 02.80 RAJ BOUQUET-1 RAJ TV, RAJ MUSIX, RAJ DIGITAL PLUS, -
Distributor Retail Price of Broadcaster Bouquet
DISTRIBUTOR RETAIL PRICE OF BROADCASTER BOUQUET SL NO OF STAR INDIA PVT LTD PACAKGE NO CHANNELS RATE* NAME ASIANET, ASIANET MOVIES, ASIANET PLUS, STARSPORTS1, STARSPORTS2, STARSPORTS3, STAR YES SILVER- SPORTS FIRST, NATIONAL GEOGRAPHIC,NATIONAL GEOGRAPHIC WILD. STAR 1 9 39.00 VIJAY, VIJAY SUPER, STAR SPORTS1 TAMIL / HINDI, STARSPORTS2, STAR SPORTS 3, STAR SPORTS YES GOLD- 2 11 FIRST, NATIONAL GEOGRAPHIC, NATIONAL GEOGRAPHIC WILD, ASIANET, ASIANET MOVIES, ASIANET 49.00 STAR PLUS. ASIANET HD, ASIANET MOVIES, ASIANET PLUS, STAR SPORTS HD 1, STAR SPORTS HD 2, STAR SPORTS 3, STAR SPORTS FIRST, NATIONAL GEOGRAPHIC HD, NAT GEO WILD HD, STAR PLUS HD , STAR BHARAT STAR 55- HD , STAR UTASAV , STAR UTSAV MOVIES , MOVIES OK , UTV HD , UTV ACTION , UTV MOVIES , UTV 3 19 95.00 MAL- HD- BINDASS PREMI ASIANET , ASIANET MOVIES, ASIANET PLUS, STAR SPORTS 1, STAR SPORTS 2, STAR SPORTS 3, STAR SPORTS FIRST, NATIONAL GEOGRAPHIC , NAT GEO WILD , STAR PLUS , STAR BHARAT , STAR UTASAV , STAR UTSAV MOVIES , MOVIES OK , UTV ACTION , UTV MOVIES , UTV BINDASS YES STAR 4 18 59.00 HIN- MAL VALUE STAR MOVIES ,STAR WORLD , FOX LIFE. YES STAR 5 3 15.00 ENG MINI ASIANET HD, ASIANET MOVIES, ASIANET PLUS, STAR SPORTS HD 1, STAR SPORTS HD 2, STAR SPORTS YES STAR 3, STAR SPORTS FIRST, NATIONAL GEOGRAPHIC HD, NAT GEO WILD HD HD MLM 6 9 75.00 VIJAY, VIJAY SUPER, STAR SPORTS1 TAMIL / HINDI, STARSPORTS2, STAR SPORTS 3, STAR SPORTS YES STAR FIRST, NATIONAL GEOGRAPHIC, NATIONAL GEOGRAPHIC WILD . TAMIL 7 8 25.00 ASIANET HD, ASIANET MOVIES, ASIANET PLUS, STAR SPORTS HD 1, STAR SPORTS HD 2, STAR SPORTS YES PLATI- 3, STAR SPORTS FIRST, NATIONAL GEOGRAPHIC HD, NAT GEO WILD HD, STAR SPORTS SELECT HD 1, STAR MLM STAR SPORTS SELECT HD2, STAR MOVIES HD, STAR MOVIES SELECT HD, STAR WORLD HD, STAR HD 8 17 WORLD PREMIERE HD, FOX LIFE HD, BABY TV HD. -
Declaration Under Section 4 (4) of the Telecommunication (Broadcasting and Cable) Services Interconnection (Addressable System) Regulation, 2017 (No
Version 1.0/2019 Declaration Under Section 4 (4) of The Telecommunication (Broadcasting and Cable) Services Interconnection (Addressable System) Regulation, 2017 (No. 1 of 2017) 4(4)a: Target Market Distribution Network Location States/Parts of State covered as "Coverage Area" Bangalore Karnataka Bhopal Madhya Pradesh Delhi Delhi; Haryana; Rajasthan and Uttar Pradesh Hyderabad Telangana Kolkata Odisha; West Bengal; Sikkim Mumbai Maharashtra 4(4)b: Total Channel carrying capacity Distribution Network Location Capacity in SD Terms Bangalore 506 Bhopal 358 Delhi 384 Hyderabad 456 Kolkata 472 Mumbai 447 Kindly Note: 1. Local Channels considered as 1 SD; 2. Consideration in SD Terms is clarified as 1 SD = 1 SD; 1 HD = 2 SD; 3. Number of channels will vary within the area serviced by a distribution network location depending upon available Bandwidth capacity. 4(4)c: List of channels available on network List attached below in Annexure I 4(4)d: Number of channels which signals of television channels have been requested by the distributor from broadcasters and the interconnection agreements signed Nil Page 1 of 37 Version 1.0/2019 4(4)e: Spare channels capacity available on the network for the purpose of carrying signals of television channels Distribution Network Location Spare Channel Capacity in SD Terms Bangalore Nil Bhopal Nil Delhi Nil Hyderabad Nil Kolkata Nil Mumbai Nil 4(4)f: List of channels, in chronological order, for which requests have been received from broadcasters for distribution of their channels, the interconnection agreements -
Genre Channel Name Channel No Hindi Entertainment Star Bharat 114 Hindi Entertainment Investigation Discovery HD 136 Hindi Enter
Genre Channel Name Channel No Hindi Entertainment Star Bharat 114 Hindi Entertainment Investigation Discovery HD 136 Hindi Entertainment Big Magic 124 Hindi Entertainment Colors Rishtey 129 Hindi Entertainment STAR UTSAV 131 Hindi Entertainment Sony Pal 132 Hindi Entertainment Epic 138 Hindi Entertainment Zee Anmol 140 Hindi Entertainment DD National 148 Hindi Entertainment DD INDIA 150 Hindi Entertainment DD BHARATI 151 Infotainment DD KISAN 152 Hindi Movies Star Gold HD 206 Hindi Movies Zee Action 216 Hindi Movies Colors Cineplex 219 Hindi Movies Sony Wah 224 Hindi Movies STAR UTSAV MOVIES 225 Hindi Zee Anmol Cinema 228 Sports Star Sports 1 Hindi HD 282 Sports DD SPORTS 298 Hindi News ZEE NEWS 311 Hindi News AAJ TAK HD 314 Hindi News AAJ TAK 313 Hindi News NDTV India 317 Hindi News News18 India 318 Hindi News Zee Hindustan 319 Hindi News Tez 326 Hindi News ZEE BUSINESS 331 Hindi News News18 Rajasthan 335 Hindi News Zee Rajasthan News 336 Hindi News News18 UP UK 337 Hindi News News18 MP Chhattisgarh 341 Hindi News Zee MPCG 343 Hindi News Zee UP UK 351 Hindi News DD UP 400 Hindi News DD NEWS 401 Hindi News DD LOK SABHA 402 Hindi News DD RAJYA SABHA 403 Hindi News DD RAJASTHAN 404 Hindi News DD MP 405 Infotainment Gyan Darshan 442 Kids CARTOON NETWORK 449 Kids Pogo 451 Music MTV Beats 482 Music ETC 487 Music SONY MIX 491 Music Zing 501 Marathi DD SAHYADRI 548 Punjabi ZEE PUNJABI 562 Hindi News News18 Punjab Haryana Himachal 566 Punjabi DD PUNJABI 572 Gujrati DD Girnar 589 Oriya DD ORIYA 617 Urdu Zee Salaam 622 Urdu News18 Urdu 625 Urdu -
Decisions Taken by BCCC 16 April 2014 to 22 August 2015
ACTION BY BCCC ON COMPLAINTS RECEIVED FROM 16 APRIL 2014 TO 22 AUGUST 2015 S.NO Programme Channel Total Nature of Complaints Telecast Action By BCCC Number date of the of programme Compla reviwed by ints BCCC Receive d A : SPECIFIC CONTENT RELATED COMPLAINTS A-1 : Specific Content related complaints Disposed 1 2015 Movie Awards VH1 1 During the telecast, performers made some highly indecent 13.04.2015 Channel’s representatives appeared before BCCC. After detailed gestures. One of them grabs another man’s crotch and tries to deliberations, the channel was asked to run an Apology Scroll for three days. reach for his nipples saying, “I am gonna milk those nipples.” Also, Detailed Order is being issued. a suggestive term ‘girl power’ was used for referring to vagina and a female performer is heard telling the audience that her “vagina looks more like a neat burrito rather than a stand and stuff taco”. While the word vagina has been beeped/ muted, its description is denigrating to women. Acts performed on stage were highly indecent, sexually explicit, adult, vulgar and suggestive. Irrespective of the time, the content violates Licence Term and Programme Code of Cable TV Network Rules. 2 Dance India Dance Zee TV 2 Episode-1, 27/06/15: The dance performance of two girls was 27.06.2015 BCCC viewed the episode and did not find the dance to be vulgar or vulgar as it was exposing their bodies. Such acts spoil Indian 26.07.2015 obscene. The complaint was DISPOSED OF. culture. Episode-2, 26/07/15: The performance by contestant Pronita on the song ‘Kundi na khadkao raja’ was out-and-out vulgar. -
List of Permitted Private Satellite TV Channels As on 02.12.2013
List of permitted Private Satellite TV channels as on 02.12.2013 Sr. No. Channel Name Name of the Company Category Upliniking/Downlinking Language Date of Permission 1 9X 9X MEDIA PRIVATE LIMITED NON-NEWS UPLINKING HINDI 24/09/2007 2 9XM 9X MEDIA PRIVATE LIMITED NON-NEWS UPLINKING HINDI/ENGLISH 24/09/2007 3 9XO (9XM VELNET) 9X MEDIA PRIVATE LIMITED NON-NEWS UPLINKING HINDI 29/09/2011 4 9X JHAKAAS (9X 9X MEDIA PRIVATE LIMITED NON-NEWS UPLINKING MARATHI 29/09/2011 MARATHI) 5 9X JALWA (PHIR SE 9X) 9X MEDIA PRIVATE LIMITED NON-NEWS UPLINKING HINDI 29/09/2011 6 TV 24 A ONE NEWS TIME BROADCASTING NEWS UPLINKING HINDI/ PUNJABI/ ENGLISH 21/10/2008 PRIVATE LIMITED 7 AP 9 (earlier AR NEWS) A.R. RAIL VIKAS SERVICES PVT. LTD. NEWS UPLINKING HINDI, ENGLISH, MARATHI 14/10/2011 AND ALL OTHER INDIAN SCHEDULE LANGUAGE 8 SATYA A.R. RAIL VIKAS SERVICES PVT. LTD. NON-NEWS UPLINKING HINDI, ENGLISH, MARATHI 14/10/2011 AND ALL OTHER INDIAN SCHEDULE LANGUAGE 9 AADRI ENRICH AADRI ENTERTAINMENT AND MEDIA NON-NEWS UPLINKING TELUGU/HINDI/ENGLISH/GU 22/11/2011 WORKS PVT.LTD. JARATI/TAMIL/KANNADA/BE NGALI/MALAYALAM 10 AADRI WELLNESS AADRI ENTERTAINMENT AND MEDIA NON-NEWS UPLINKING TELUGU/HINDI/ENGLISH/GU 22/11/2011 WORKS PVT.LTD. JARATI/TAMIL/KANNADA/BE NGALI/MALAYALAM 11 ABN-ANDHRA JYOTHI AAMODA BROADCASTING COMPANY NEWS UPLINKING TELUGU 30/06/2009 PRIVATE LIMITED 12 ANJAN TV AAP MEDIA PVT.LTD. NON-NEWS UPLINKING HINDI, ENGLISH AND ALL 20/07/2011 OTHER INDIAN SCHEDULE LANGUAGES 13 AASPAS TV AASPAS MULTIMEDIA LTD. -
NEW AD FILMMAKERS on the INTERVIEW Rishad Tobaccowala How Vivaki’S Role Will CENTRE STAGE Grow in Times to Come
May 16-31, 2012 Volume 3, Issue 10 `100 44 NEW AD FILMMAKERS ON THE INTERVIEW Rishad Tobaccowala How VivaKi’s role will CENTRE STAGE grow in times to come. Armed with a specialised approach, new-gen directors are sharing the limelight with industry veterans. 14 DIGITAL CAMERA Why so Glamorous? Digital camera brands have taken a fancy for filmstars. 41 DEFINING MOMENTS Paritosh Joshi The ex-CEO of STAR CJ Network looks back. GOOGLE New Measures 16 CHROME DATA ANALYTICS & MEDIA Study on Carriage Fees 32 GEC The Key to Success 33 28 ABP/STAR What Lies Ahead? 34 EDITORIAL This fortnight... Volume 3, Issue 10 EDITOR Sreekant Khandekar o whom will you attribute the success or failure of a television commercial? Is it the agency, the PUBLISHER Prasanna Singh T filmmaker or the brand owner? In feature films, which inspire the ad film industry in many EXECUTIVE EDITOR ways, the onus is more on the director than anyone else. But in the case of ad films, the agency or Prajjal Saha the marketer is the face of the film. The filmmaker, unless he is an iconic name, is seen as a mere SENIOR LAYOUT ARTIST executioner. However, one can equally argue that it’s the director who gives visual Vinay Dominic grammar to the script to deliver an impactful audio-visual story. LOGISTICS Rajesh Kanwal May 16-31, 2012 Volume 3, Issue 10 `100 Yes, the early days of television commercials did produce a few names which ADVERTISING ENQUIRIES 44 Neha Arora, (0120) 4077866, 4077837 NEW AD FILMMAKERS were equally iconic, such as Prahlad Kakkar and Shyam Benegal.