Decisions Taken by BCCC 16 April 2014 to 22 August 2015
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Indian Archaeology 1972-73
INDIAN ARCHAEOLOGY 1972-73 —A REVIEW EDITED BY M. N. DESHPANDE Director General Archaeological Survey of India ARCHAEOLOGICAL SURVEY OF INDIA GOVERNMENT OF INDIA NEW DELHI 1978 Cover Recently excavated caskets from Piprahwa 1978 ARCHAEOLOGICAL SURVEY OF INDIA GOVERNMENT OF INDIA Price : Rs. 40.00 PRINTED AT NABA MUDRAN PRIVATE LTD., CALCUTTA, 700004 PREFACE Due to certain unavoidable reasons, the publication of the present issue has been delayed, for which I crave the indulgence of the readers. At the same time, I take this opportunity of informing the readers that the issue for 1973-74 is already in the Press and those for 1974-75 and 1975-76 are press-ready. It is hoped that we shall soon be up to date in the publication of the Review. As already known, the Review incorporates all the available information on the varied activities in the field of archaeology in the country and as such draws heavily on the contributions made by the organizations outside the Survey as well, viz. the Universities and other Research Institutions, including the Physical Research Laboratory, Ahmadabad and the Birbal Sahni Institute of Palaeobotany, Lucknow, and the State Departments of Archaeology. My grateful thanks are due to all contributors, including my colleagues in the Survey, who supplied the material embodied in the Review as also helped me in editing and seeing it through the Press. M. N. DESHPANDE New Delhi 1 October 1978 CONTENTS PAGE I. Explorations and Excavations ... ... ... ... ... ... ... 1 Andhra Pradesh, 1; Arunachal, 3; Bihar, 3; Delhi, 8; Gujarat, 9; Haryana, 12; Jammu and Kashmir, 13; Kerala, 14; Madhya Pradesh, 14; Maharashtra, 20; Mysore, 25; Orissa, 27; Punjab, 28; Rajasthan, 28; Tamil Nadu, 30; Uttar Pradesh, 33; West Bengal, 35. -
Directory 2017
DISTRICT DIRECTORY / PATHANAMTHITTA / 2017 INDEX Kerala RajBhavan……..........…………………………….7 Chief Minister & Ministers………………..........………7-9 Speaker &Deputy Speaker…………………….................9 M.P…………………………………………..............……….10 MLA……………………………………….....................10-11 District Panchayat………….........................................…11 Collectorate………………..........................................11-12 Devaswom Board…………….............................................12 Sabarimala………...............................................…......12-16 Agriculture………….....…...........................……….......16-17 Animal Husbandry……….......………………....................18 Audit……………………………………….............…..…….19 Banks (Commercial)……………..................………...19-21 Block Panchayat……………………………..........……….21 BSNL…………………………………………….........……..21 Civil Supplies……………………………...............……….22 Co-Operation…………………………………..............…..22 Courts………………………………….....................……….22 Culture………………………………........................………24 Dairy Development…………………………..........………24 Defence……………………………………….............…....24 Development Corporations………………………...……24 Drugs Control……………………………………..........…24 Economics&Statistics……………………....................….24 Education……………………………................………25-26 Electrical Inspectorate…………………………...........….26 Employment Exchange…………………………...............26 Excise…………………………………………….............….26 Fire&Rescue Services…………………………........……27 Fisheries………………………………………................….27 Food Safety………………………………............…………27 -
Distributor Retail Price of Broadcaster Bouquet
DISTRIBUTOR RETAIL PRICE OF BROADCASTER BOUQUET SL NO OF STAR INDIA PVT LTD PACAKGE NO CHANNELS RATE* NAME ASIANET, ASIANET MOVIES, ASIANET PLUS, STARSPORTS1, STARSPORTS2, STARSPORTS3, STAR YES SILVER- SPORTS FIRST, NATIONAL GEOGRAPHIC,NATIONAL GEOGRAPHIC WILD. STAR 1 9 39.00 VIJAY, VIJAY SUPER, STAR SPORTS1 TAMIL / HINDI, STARSPORTS2, STAR SPORTS 3, STAR SPORTS YES GOLD- 2 11 FIRST, NATIONAL GEOGRAPHIC, NATIONAL GEOGRAPHIC WILD, ASIANET, ASIANET MOVIES, ASIANET 49.00 STAR PLUS. ASIANET HD, ASIANET MOVIES, ASIANET PLUS, STAR SPORTS HD 1, STAR SPORTS HD 2, STAR SPORTS 3, STAR SPORTS FIRST, NATIONAL GEOGRAPHIC HD, NAT GEO WILD HD, STAR PLUS HD , STAR BHARAT STAR 55- HD , STAR UTASAV , STAR UTSAV MOVIES , MOVIES OK , UTV HD , UTV ACTION , UTV MOVIES , UTV 3 19 95.00 MAL- HD- BINDASS PREMI ASIANET , ASIANET MOVIES, ASIANET PLUS, STAR SPORTS 1, STAR SPORTS 2, STAR SPORTS 3, STAR SPORTS FIRST, NATIONAL GEOGRAPHIC , NAT GEO WILD , STAR PLUS , STAR BHARAT , STAR UTASAV , STAR UTSAV MOVIES , MOVIES OK , UTV ACTION , UTV MOVIES , UTV BINDASS YES STAR 4 18 59.00 HIN- MAL VALUE STAR MOVIES ,STAR WORLD , FOX LIFE. YES STAR 5 3 15.00 ENG MINI ASIANET HD, ASIANET MOVIES, ASIANET PLUS, STAR SPORTS HD 1, STAR SPORTS HD 2, STAR SPORTS YES STAR 3, STAR SPORTS FIRST, NATIONAL GEOGRAPHIC HD, NAT GEO WILD HD HD MLM 6 9 75.00 VIJAY, VIJAY SUPER, STAR SPORTS1 TAMIL / HINDI, STARSPORTS2, STAR SPORTS 3, STAR SPORTS YES STAR FIRST, NATIONAL GEOGRAPHIC, NATIONAL GEOGRAPHIC WILD . TAMIL 7 8 25.00 ASIANET HD, ASIANET MOVIES, ASIANET PLUS, STAR SPORTS HD 1, STAR SPORTS HD 2, STAR SPORTS YES PLATI- 3, STAR SPORTS FIRST, NATIONAL GEOGRAPHIC HD, NAT GEO WILD HD, STAR SPORTS SELECT HD 1, STAR MLM STAR SPORTS SELECT HD2, STAR MOVIES HD, STAR MOVIES SELECT HD, STAR WORLD HD, STAR HD 8 17 WORLD PREMIERE HD, FOX LIFE HD, BABY TV HD. -
Declaration Under Section 4 (4) of the Telecommunication (Broadcasting and Cable) Services Interconnection (Addressable System) Regulation, 2017 (No
Version 1.0/2019 Declaration Under Section 4 (4) of The Telecommunication (Broadcasting and Cable) Services Interconnection (Addressable System) Regulation, 2017 (No. 1 of 2017) 4(4)a: Target Market Distribution Network Location States/Parts of State covered as "Coverage Area" Bangalore Karnataka Bhopal Madhya Pradesh Delhi Delhi; Haryana; Rajasthan and Uttar Pradesh Hyderabad Telangana Kolkata Odisha; West Bengal; Sikkim Mumbai Maharashtra 4(4)b: Total Channel carrying capacity Distribution Network Location Capacity in SD Terms Bangalore 506 Bhopal 358 Delhi 384 Hyderabad 456 Kolkata 472 Mumbai 447 Kindly Note: 1. Local Channels considered as 1 SD; 2. Consideration in SD Terms is clarified as 1 SD = 1 SD; 1 HD = 2 SD; 3. Number of channels will vary within the area serviced by a distribution network location depending upon available Bandwidth capacity. 4(4)c: List of channels available on network List attached below in Annexure I 4(4)d: Number of channels which signals of television channels have been requested by the distributor from broadcasters and the interconnection agreements signed Nil Page 1 of 37 Version 1.0/2019 4(4)e: Spare channels capacity available on the network for the purpose of carrying signals of television channels Distribution Network Location Spare Channel Capacity in SD Terms Bangalore Nil Bhopal Nil Delhi Nil Hyderabad Nil Kolkata Nil Mumbai Nil 4(4)f: List of channels, in chronological order, for which requests have been received from broadcasters for distribution of their channels, the interconnection agreements -
Decisions Taken by BCCC
ACTION BY BCCC ON COMPLAINTS RECEIVED FROM 16 APRIL 2014 TO 31 AUGUST 2017 S.NO Programme Channel Total Nature of Complaints Telecast date of the Action By BCCC Number of programme reviwed Complaints by BCCC Received A : SPECIFIC CONTENT RELATED COMPLAINTS A-1 : Specific Content related complaints Disposed 1 Crime Patrol Sony 3 Episode 09-05-2017: It is shown that a girl Asha gets trapped with a gang 09-05-2017 Episode 09-05-2017: BCCC viewed the episode and found that this crime- of human smugglers. She is sold to Bina from Rajasthan and to please her 01-08-2017 based show did not denigrate the child. The show came out with a positive clientele, both Indian and foreign, she starts giving her injections which will 07-08-2017 messaging and the depiction was not considered to be outlandish or lead to her body’s growth. Asha will start looking like a 14-15 years old girl. grotesque. The complaint was DISPOSED OF. It is shown that Asha has her periods and her dress is blood-stained. This Episode 01/08/17: BCCC viewed the episode and found that the mother is objectionable and it denigrates children. wanted to discipline her son by inflicting torture on her. In the process the child Episode 01-08-2017: It shows a child talking about how he got gifts from gets detached from the family members and runs away from the house. In the everyone when he was born and even now he get presents from everyone second story a seven-year-old sister is shown to murder her sibling who is two in the form of beatings. -
Spectacle Spaces: Production of Caste in Recent Tamil Films
South Asian Popular Culture ISSN: 1474-6689 (Print) 1474-6697 (Online) Journal homepage: http://www.tandfonline.com/loi/rsap20 Spectacle spaces: Production of caste in recent Tamil films Dickens Leonard To cite this article: Dickens Leonard (2015) Spectacle spaces: Production of caste in recent Tamil films, South Asian Popular Culture, 13:2, 155-173, DOI: 10.1080/14746689.2015.1088499 To link to this article: http://dx.doi.org/10.1080/14746689.2015.1088499 Published online: 23 Oct 2015. Submit your article to this journal View related articles View Crossmark data Full Terms & Conditions of access and use can be found at http://www.tandfonline.com/action/journalInformation?journalCode=rsap20 Download by: [University of Hyderabad] Date: 25 October 2015, At: 01:16 South Asian Popular Culture, 2015 Vol. 13, No. 2, 155–173, http://dx.doi.org/10.1080/14746689.2015.1088499 Spectacle spaces: Production of caste in recent Tamil films Dickens Leonard* Centre for Comparative Literature, University of Hyderabad, Hyderabad, India This paper analyses contemporary, popular Tamil films set in Madurai with respect to space and caste. These films actualize region as a cinematic imaginary through its authenticity markers – caste/ist practices explicitly, which earlier films constructed as a ‘trope’. The paper uses the concept of Heterotopias to analyse the recurrence of spectacle spaces in the construction of Madurai, and the production of caste in contemporary films. In this pursuit, it interrogates the implications of such spatial discourses. Spectacle spaces: Production of caste in recent Tamil films To foreground the study of caste in Tamil films and to link it with the rise of ‘caste- gestapo’ networks that execute honour killings and murders as a reaction to ‘inter-caste love dramas’ in Tamil Nadu,1 let me narrate a political incident that occurred in Tamil Nadu – that of the formation of a socio-political movement against Dalit assertion in December 2012. -
Albuquerque Weekly Citizen, 06-23-1906 T
University of New Mexico UNM Digital Repository Albuquerque Citizen, 1891-1906 New Mexico Historical Newspapers 6-23-1906 Albuquerque Weekly Citizen, 06-23-1906 T. Hughes Follow this and additional works at: https://digitalrepository.unm.edu/abq_citizen_news Recommended Citation Hughes, T.. "Albuquerque Weekly Citizen, 06-23-1906." (1906). https://digitalrepository.unm.edu/abq_citizen_news/623 This Newspaper is brought to you for free and open access by the New Mexico Historical Newspapers at UNM Digital Repository. It has been accepted for inclusion in Albuquerque Citizen, 1891-1906 by an authorized administrator of UNM Digital Repository. For more information, please contact [email protected]. NUMBER 1ft VOLUME 16 ALBUQO BRQUK. NHW MJ5XIOO. SATURDAY. JUNE 83. UH.0 v Ua blaawd Hu of a pulnt oa tb aaat tant grneral of the QnWf Army f 'of Mereer Unlvenrtty and other AND trly lint of tb Cocbul aanyoit. mark- KANSAS CITY WANTS the Reoobrlr Ineei edneaiora will deliver addreeate llNE TIMBER notum; tkenec The governor ami ndJajtMt R nr nn varloua import aat edncatlonal ab ed by I aUk and will ernee on SAM HO KEE, HIGH SCHOOL auulEmly a. n tbp eaawrly Hat of , ala of the stakoe of Mlaaoarl Kan jeru. The convention lb OooMtl canyon m ;bo ptdew of b Saturday PASTURE JEMEZ PHILIPPINE ARMY Mcretery of war and edinniand Uv from wotcn tne The 1 cmala. trari , iT AT 1 H 00 0 0 E LE SftAT 0 N Mr wlil irf mit nmiaina aoorn a,-- ant at Von I.eaves worth: All general rMeere. aorawmr gen IN OKLAHOMA. Mm, all In tha Jmr re rm of REUNION Oklahoma Ctty, OMn., Jwttt It. -
R&R Kelly's Transmission Timings
R&R Kelly's Transmission Timings 26th - 29th March 2015 Station Day Date Time Sec Programme ITV London Thursday 26-Mar 1125 30 This Morning Friday 27-Mar 1255 30 Loose Women Friday 27-Mar 1843 30 Itv Early Evening News Saturday 28-Mar 2050 30 Youre Back In The Room Saturday 28-Mar 2325 30 Forgetting Sarah Marshall ITV Midwest Thursday 26-Mar 1010 30 Jeremy Kyle Saturday 28-Mar 2105 30 Youre Back In The Room Sunday 29-Mar 1428 30 River Monsters Sunday 29-Mar 1855 30 Celebrity Chase ITV North Saturday 28-Mar 2050 30 Youre Back In The Room Sunday 29-Mar 940 30 Jeremy Kyle Sunday 29-Mar 1855 30 Celebrity Chase ITV Scotland Thursday 26-Mar 1255 30 Loose Women Friday 27-Mar 1028 30 Jeremy Kyle Saturday 28-Mar 2050 30 Youre Back In The Room Sunday 29-Mar 1855 30 Celebrity Chase ITV South East Friday 27-Mar 1010 30 Jeremy Kyle Friday 27-Mar 1155 30 This Morning Saturday 28-Mar 2105 30 Youre Back In The Room Sunday 29-Mar 1915 30 Celebrity Chase ITV Ulster Thursday 26-Mar 1210 30 This Morning Thursday 26-Mar 2338 30 The Issue Saturday 28-Mar 1628 30 Off Their Rockers Saturday 28-Mar 2105 30 Youre Back In The Room Sunday 29-Mar 1845 30 Celebrity Chase Channel 4 Thursday 26-Mar 2330 30 24 Hours In A&E Saturday 28-Mar 1115 30 Frasier Saturday 28-Mar 1345 30 Channel 4 Racing Saturday 28-Mar 1950 30 Stonehenge: Walking Through History Sunday 29-Mar 2010 30 Great Canal Journeys Five Friday 27-Mar 1330 30 Home And Away Friday 27-Mar 1620 30 Unstable Saturday 28-Mar 2030 30 Ncis ITV Breakfast Thursday 26-Mar 825 30 Good Morning Britain Thursday 26-Mar -
Pvt. C&S Tv Channels
[ Lok Sabha Unstarred Question No. 3416 'Annexure‐I' " ] PVT. C&S TV CHANNELS Sl.No. Sl.No. Genre Channel Name all Star Plus Colors Viacom18 Z Zee TV LIFE OK SONY ENTERTAINMENT TV 1 Hindi GEC SONY SAB Star Utsav Sahara One BIG Magic Z Smile 9X Aaj Tak ABP News India TV Zee News India News NDTV India News 24 IBN 7 Samay 2 Hindi News Tez P7 news NEWS EXPRESS Live India 4 REAL NEWS Disha Channel Total TV SHRI NEWS Sudarshan News Janta TV Channel One News KHABRAIN ABHI TAK A2Z News Aryan TV Aap Ki Awaaz Azad News Khoj India Jain TV GNN News Khabar Bharti Lemon TV99 Zee Cinema Star Gold SONY MAX UTV Movies UTV Action Z Classic 3 Hindi Movie FILMY B4U Movies Z Action Z Premier Enter 10 Television Manoranjan TV V UTV Bindass 4 Hindi Music MTV SONY MIX 9X M Mastii B4U Music Z ETC Music Express Z Business CNBC Awaaz CNBC TV 18 5 Business Channel ET Now NDTV Profit Bloomberg UTV POGO CN Cartoon Network 6 Kids Channel NICK SONIC Zoom Zing Food Food Hindi Life Style NDTV Good Times 7 Channel ZEE KHANA KHAZANA Zee Trendz Vision Shiksha Vision TV Aastha Sanskar Divya Bhakti TV 8 Hindi Spiritual Z Jagran Sadhna Aastha Bhajan SANATAN TV KAATYAYANI Jinvani Dilli Aaj Tak Sahara Samay NCR Har Raj Regional News 9 INDIA NEWS HARYANA Delhi TAAZA TV Perls NCR-Har - Raj AXN Z Cafe 10 English GEC BIG CBS LOVE BIG CBS PRIME BBC ENTERTAINMENT NDTV 24X7 CNN/IBN Times Now Headlines Today 11 English News News X NEWS 9 HY TV AYUR LIVING INDIA HBO SONY PIX Movies Now 12 English Movie Z Studio UTV WORLD MOVIES Firangi VH1 13 English Music BIG CBS SPARK Star Jalsha 14 Bangla GEC Z Bangla ETV Bangla Aakash Bangla RUPASHI BANGLA ABP Ananda 24 Ghanta Kolkata TV 15 Bangla News NEWS TIME BANGLA RPLUS Channel 10 S BANGLA 16 Bangla Music Dhoom Music Tara Music 17 Bangla Movie SONY AATH Mahuaa Sobhagya Mithila Hamar TV 18 Bihar GEC TV100 Himalaya Raftaar Maurya TV Pvt. -
KPMG FICCI 2013, 2014 and 2015 – TV 16
#shootingforthestars FICCI-KPMG Indian Media and Entertainment Industry Report 2015 kpmg.com/in ficci-frames.com We would like to thank all those who have contributed and shared their valuable domain insights in helping us put this report together. Images Courtesy: 9X Media Pvt.Ltd. Phoebus Media Accel Animation Studios Prime Focus Ltd. Adlabs Imagica Redchillies VFX Anibrain Reliance Mediaworks Ltd. Baweja Movies Shemaroo Bhasinsoft Shobiz Experential Communications Pvt.Ltd. Disney India Showcraft Productions DQ Limited Star India Pvt. Ltd. Eros International Plc. Teamwork-Arts Fox Star Studios Technicolour India Graphiti Multimedia Pvt.Ltd. Turner International India Ltd. Greengold Animation Pvt.Ltd UTV Motion Pictures KidZania Viacom 18 Media Pvt.Ltd. Madmax Wonderla Holidays Maya Digital Studios Yash Raj Films Multiscreen Media Pvt.Ltd. Zee Entertainmnet Enterprises Ltd. National Film Development Corporation of India with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. entity. (“KPMG International”), a Swiss with KPMG International Cooperative © 2015 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated and a member firm of the KPMG network of independent member firms Partnership KPMG, an Indian Registered © 2015 #shootingforthestars FICCI-KPMG Indian Media and Entertainment Industry Report 2015 with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. entity. (“KPMG International”), a Swiss with KPMG International Cooperative © 2015 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated and a member firm of the KPMG network of independent member firms Partnership KPMG, an Indian Registered © 2015 #shootingforthestars: FICCI-KPMG Indian Media and Entertainment Industry Report 2015 Foreword Making India the global entertainment superpower 2014 has been a turning point for the media and entertainment industry in India in many ways. -
SUN | Bouquet Name → TAMIL BASIC ( SD Bouquet ) Channel Count = 7 DRP= RS 40.00
SUN | Bouquet Name → TAMIL BASIC ( SD Bouquet ) Channel Count = 7 DRP= RS 40.00 SUN TV,KTV,ADITHYA TV,SUN MUSIC ,CHUTTI TV,SUN NEWS ,SUN LIFE SUN | Bouquet Name → TAMIL PRIME ( SD Bouquet ) Channel Count = 9 DRP= RS 45.00 SUN TV,KTV,ADITHYA TV,SUN MUSIC ,CHUTTI TV,SUN NEWS ,SUN LIFE,GEMINI TV,SURYA TV SUN | Bouquet Name → TAMIL SUPER ( SD Bouquet ) Channel Count = 11 DRP= RS 50.00 SUN TV,KTV,ADITHYA TV,SUN MUSIC ,CHUTTI TV,SUN NEWS ,SUN LIFE,GEMINI TV,GEMINI MOVIES,SURYA TV,SURYA MOVIES SUN | Bouquet Name → TELUGU BASIC ( SD Bouquet ) Channel Count = 6 DRP= RS 30.00 GEMINI TV,GEMINI MOVIES,GEMINI COMEDY,GEMINI MUSIC,KUSHI TV,GEMINI LIFE SUN | Bouquet Name → TELUGU PRIME ( SD Bouquet ) Channel Count = 8 DRP= RS 40.00 GEMINI TV,GEMINI MOVIES,GEMINI COMEDY,GEMINI MUSIC,KUSHI TV,GEMINI LIFE,SUN TV,KTV SUN | Bouquet Name → TELUGU SUPER ( SD Bouquet ) Channel Count = 11 DRP= RS 50.00 GEMINI TV, GEMINI MOVIES, GEMINI COMEDY, GEMINI MUSIC, KUSHI TV, GEMINI LIFE, SUN TV, KTV, UDAYA TV, UDAYA MOVIES, SURYA TV SUN | Bouquet Name → KANNADA BASIC ( SD Bouquet ) Channel Count = 5 DRP= RS 30.00 UDAYA TV, UDAYA MOVIES, UDAYA COMEDY, UDAYA MUSIC, CHINTU TV SUN | Bouquet Name → KANNADA PRIME ( SD Bouquet ) Channel Count= 8 DRP= RS 45.00 UDAYA TV, UDAYA MOVIES, UDAYA COMEDY, UDAYA MUSIC, CHINTU TV, SUN TV, KTV, GEMINI TV SUN | Bouquet Name → KANNADA SUPER ( SD Bouquet ) Channel Count= 10 DRP= RS 50.00 UDAYA TV, UDAYA MOVIES, UDAYA COMEDY, UDAYA MUSIC, CHINTU TV, SUN TV, KTV, SUN MUSIC, GEMINI TV, GEMINI MOVIES SUN | Bouquet Name → KERALA BASIC ( SD Bouquet -
KBC, India's Most Famous Game Show: an Analyis
See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/348295598 KBC, India's most famous game show: An Analyis Article in ACADEMICIA An International Multidisciplinary Research Journal · December 2020 DOI: 10.5958/2249-7137.2020.01740.1 CITATIONS READS 0 27 1 author: Karunakar B. Narsee Monjee Institute of Management Studies 21 PUBLICATIONS 3 CITATIONS SEE PROFILE All content following this page was uploaded by Karunakar B. on 07 January 2021. The user has requested enhancement of the downloaded file. ACADEMICIA ISSN: 2249-7137 Vol. 10 Issue 12, December 2020 Impact Factor: SJIF 2020 = 7.13 ACADEMICIA An International Multidisciplinary R e s e a r c h J o u r n a l (Double Blind Refereed & Peer Reviewed Journal) DOI: 10.5958/2249-7137.2020.01740.1 KBC, INDIA’S MOST FAMOUS GAME SHOW: AN ANALYSIS Dr B Karunakar* *NMIMS Hyderabad, INDIA Email id: [email protected]; [email protected] ABSTRACT Today, there are more than a dozen reality shows on air across all kinds of channels, from general entertainment to youth channels to the regional, all on prime time. These reality shows offer a wide scope for brand visibility. In this context, Kaun Banega Crorepati as a reality show was studied for its impact and the economics involved. The attempt of this article is to provide insights on the working of the TV channels, production houses, marketers & advertisers that provide the sponsorship, the general comparison of reality shows with serials and the overall impact created. KEYWORDS: Sponsorship, Reality Shows INTRODUCTION Amid the COVID-19 lockdown, 'Kaun Banega Crorepati' (KBC) Season 12, hosted by India’s famous actor Amitabh Bachchan caught the attention of audiences as millions logged in to participate in the show during May 2020.