Channel Profile – Malay Segment Jan – Dec 2016 Home of signature entertainment on the Malay front - A Malay entertainment channel that offers a variety of local programmes ranging from reality shows to fun game shows. Key Signature Programmes: AF, Gegar Vaganza, AME, Duo Star, Top Rated Drama Belt @10pm

Channel 104 & 123 (HD)

Gender Age Group Location

Male 30% 26% 78% Urban 22% Rural 20% 16% 14% 48% 11% 13% 12% 10% 7%

0% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ 52% Total TV Highly skewed Female (Index:105)

Occupation HH Income

40% 37% 36% 40% Monthly Net Reach 30% 26% 30% 25% 18% (Ave. 2016) 19% 18% 20% 20% 7% 9% 10% 6% 10.22 mil 10% 0% 0% RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ PMEBs Blue Collar Students Housewife Below

Astro Ria Total TV Astro Ria Total TV Highly skewed:- Highly skewed Students (Index:112) HHI RM2K-4K (Index:109) | HHI RM2K-RM4K (Index:107)

Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Dec 2016 Index is against Total Astro TV Universe. Wholesome Family Channel - A general entertainment channel that offers a variety of local programmes from drama's, documentaries and classic movies. Key Signature Programme: Kilauan Emas, Malay Telenovela Channel 105 Gender Age Group Location

30% Male 22% 72% Urban 28% Rural 20% 16% 48% 12% 12% 13% 13% 11% 10%

0% 4-9 10-19 20-29 30-39 40-49 50-59 60+ 52% Female Total TV Highly skewed Female (Index:104)

Occupation HH Income

35% 40% 33% Monthly Net Reach 40% 34% 31% 30% (Ave. 2016) 30% 20% 15% 18% 7% 20% 17% 10% 5% 5% 9.59 mil 10% 0% RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ 0% Below PMEBs Blue Collar Students Housewife Astro Prima Total TV Astro Prima Total TV Highly skewed:- Highly skewed: HHI RM2K & below (Index:126) Housewife (Index: 115) | Student (Index: 112) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Dec 2016 Index is against Total Astro TV Universe. Stress Free, No Tension Channel - Unwind after a long day with Warna. Sit down & relax while watching the hilarious antics of local comedians as well as a colorful selection of international comedies. Key Signature Programmes: MLM, Sembang Teh Tarik, Super Spontan Super Star, Lawak Solo Channel 132 Gender Age Group Location

Male 30% 28% 18% 76% Urban Rural 20% 16% 24% 49% 12% 12% 11% 10% 5%

0% 51% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ Total TV Highly skewed Female (Index:102)

Occupation HH Income

50% 50% 39% 38% Monthly Net Reach 40% 40% (Ave. 2016) 30% 25% 28% 19% 30% 20% 17% 20% 15% 6.17 mil 10% 8% 10% 6% 6% 0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Warna Total TV Astro Warna Total TV Highly skewed:- Highly skewed:- Blue Collar (Index:105) | Student (Index: 128) HHI RM4K& below (Index:121) | HHI RM2K-RM4K (Index: 114) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Dec 2016 Index is against Total Astro TV Universe. Muslim Lifestyle Channel - The progressive lifestyle channel for Muslims that contains Islamic based educational, entertainment and documentary styled programs. Key Signature Programmes: Pencetus Ummah, Tahfiz Muda Channel 106 Gender Age Group Location

Male 30% 73% Urban 27% Rural 21% 20% 16% 48% 14% 14% 13% 11% 11% 10%

0% 52% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ Total TV Highly skewed Female (Index:104)

Occupation HH Income

40% Monthly Net Reach 32% 40% 35% 31% (Ave. 2016) 30% 30% 27% 19% 18% 20% 20% 16% 8.64 mil 10% 10% 10% 6% 5%

0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Oasis Total TV Astro Oasis Total TV Highly skewed Housewife (Index:115) Highly skewed: HHI RM2K& Below (Index:118) | HHI RM2K-4K(Index:104) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Dec 2016 Index is against Total Astro TV Universe. The favourite movie destination of Malaysians. Enjoy the latest Malay blockbusters and local mini series including the best selection of Asian and foreign films in varying genres. Channel 131 Gender Age Group Location

Male 30% 26% 69% Urban 31% Rural 20% 16% 17% 53% 11% 13% 12% 10% 5%

0% 47% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ Highly skewed Male (Index:106) Total TV

Occupation HH Income

35.6% 50% 40.0% 40% Monthly Net Reach 40% 30.0% 25.1% 30% (Ave. 2016) 22.3% 30% 20.0% 16.5% 20% 16% 6.28 mil 10.0% 10% 6% 4% 5% 0.0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Citra Total TV Astro Citra Total TV Highly skewed :- Highly skewed: Students (Index:118) | Blue Collar (Index:129) HHI RM2K& below (Index:131) | HHI RM2K-4K(Index:118) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Dec 2016 Index is against Total Astro TV Universe. Astro Maya HD is Astro’s second Malay HD channel, is complete with a variety of Malay entertainment, drama series, classics and much more.

Channel 135 Gender Age Group Location

Male 30% 25% 81% Urban 19% Rural 16% 20% 14% 14% 49% 13% 11% 10% 7%

0% 4-9 10-19 20-29 30-39 40-49 50-59 60+ 51% Female Astro Maya HD Total TV Highly skewed Female (Index:102)

Occupation HH Income

40% 36% Monthly Net Reach 40% 37% 30% 27% (Ave. 2016) 30% 20% 17% 22% 20% 17% 20% 7.49 mil 10% 7% 10% 10% 7% 0% PMEBs Blue Collar Students Housewife 0% RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Astro Maya HD Total TV Below Astro Maya HD Total TV Highly skewed Students (Index:119) Highly skewed HHI RM2K-4k (Index:110) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Dec 2016 Index is against Total Astro TV Universe. Astro Mustika HD showcases the best of Malay content including documentaries, concerts, reality shows, dramas, telenovelas and telemovies 24 hours daily.

Channel 134 Gender Age Group Location

28% Male 30% 82% Urban 18% Rural 20% 15% 15% 51% 12% 14% 10% 10% 6%

0% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ 49% Astro Mustika HD Highly skewed Male (Index:102)

Occupation HH Income

Monthly Net Reach 50% 50% 39% 39% (Ave. 2016) 40% 40% 30% 24% 30% 20% 17% 20% 18% 4.80 mil 20% 20% 7% 8% 8% 10% 10% 0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Mustika HD Total TV Astro Mustika HD Total TV Highly skewed Student (Index:130) Highly skewed :- Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Dec 2016 HHI RM2K-4K (Index:114) | HHI RM8K-RM10K (Index: 122) Index is against Total Astro TV Universe. A 24-hour drama & lifestyle channel that targeted at Malay woman who aspire the lifestyle of Latin celebrities. Channel 133

Gender Age Group Location

Male 30% 23% 80% Urban 20% Rural 20% 17% 44% 12% 14% 12% 10% 12% 10%

0% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ 56% Astro Bella Total TV Highly skewed Male (Index:112)

Occupation HH Income

40% 50% 44% Monthly Net Reach 31% 29% 30% 24% 40% (Ave. 2016) 30% 20% 17% 19% 18% 20% 3.19mil 10% 7% 8% 10% 4% 0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Bella Total TV Astro Bella Total TV Highly skewed Blue Collar (Index: 138) Highly skewed HHI RM2K-4K (Index:111) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Dec 2016 Index is against Total Astro TV Universe. features the best Indonesian movies from the 1970s, right up to the very latest, including films made for TV. Channel 142

Gender Age Group Ethnic Location

30% Male 22% 17% 20% 15% 16% 83% Urban 17% Rural 50% 11% 10% 10% 10%

0% 4-9 10-19 20-29 30-39 40-49 50-59 60+ Malay Female 50% Pelangi Total TV 90% Viewers Highly skewed Malay (Index:137)

Occupation HH Income

40% 40% 31% Monthly Net Reach 28% 30% 30% 28% (Ave. 2016) 22% 18% 19% 20% 21% 20% 20% 8% 1.20 mil 10% 10% 4%

0% 0% RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ PMEBs Blue Collar Students Housewife Below Pelangi Total TV Pelangi Total TV Highly skewed Blue collars (Index:127) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Dec 2016 Highly skewed HHI RM10K+ (Index:181) Index is against Total Astro TV Universe. Bintang is Astro’s 100% Indonesian content channel, featuring music, drama, entertainment news and variety programmes. The channel appeals to both male and female, aged between 18 and 45 years of age. Channel 141

Gender Age Group Ethnic Location

Male 30% 21% 20% 18% 50% 20% 79% Urban 21% Rural 11% 10% 9% 10% 10%

0% Malay 50% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ 94% Viewers Bintang Total TV Highly skewed Malay (Index:145)

Occupation HH Income

36% 38% 40% 40% Monthly Net Reach 30% 26% (Ave. 2016) 30% 26% 20% 20% 16% 20% 18% 9% 9% 10% 2% 1.52 mil 10% 0% RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ 0% Below PMEBs Blue Collar Students Housewife Bintang Total TV Bintang Total TV Highly skewed Highly skewed HHI RM2K& below (Index:165) | HHI RM8K-RM10K (Index: 134) Housewife (Index:134) | Blue Collar (Index: 117) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Dec 2016 Index is against Total Astro TV Universe. Anchored by first-run and exclusive mega-hit Korean drama series, the exciting line-up is complemented by top-notch programmes from a broad selection of other major genres that will appeal to anyone who loves Korean drama and entertainment that features hot Korean celebrities. Channel 393 Gender Age Group Ethnic Location

30% 26% Malay Male 81% (Index:124) Urban Rural 20% 74% 26% 14% 15% 14% 10% Chinese 45% 11% 10% 11% 10% 1% Indian 0% 7% Others 55% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ Other ONE HD Total TV Highly skewed Female (Index:110) 1% Bumiputra

Occupation HH Income

40% 40% 35% 31% Monthly Net Reach 30% 26% 30% 19% 20% (Ave. 2016) 20% 18% 20% 20% 10% 10% 10% 10% 10% 5.22 mil

0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below ONE HD Total TV ONE HD Total TV Highly skewed:- Highly skewed Students (Index:118) HHI RM6K-8K (Index:135)|HHI RM8K-10K (Index: 139)

Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Dec 2016 Index is against Total Astro TV Universe. Oh!K boasts the ultimate in Korean TV, featuring premium drama series as well as variety and music programming. Oh!K is for everyone who loves drama – packaging iconic and award-winning hit series from an unrivalled catalogue of content. Channel 394 Gender Age Group Ethnic Location

30% Male 22% Rural 20% 18% 17% 76% Urban 24% 40% 15% 13% 9% 10% 7%

0% Malay Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ 60% Oh!K Total TV 80% Viewers Highly skewed Female (Index:121) Highly skewed Female (Index:122)

Occupation HH Income

40% 34% 40% Monthly Net Reach 30% 30% 25% (Ave. 2016) 30% 29% 20% 22% 18% 13% 12% 10% 7% 20% 10% 1.20 mil 10% 0% RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ 0% Below PMEBs Blue Collar Students Housewife Oh!K Total TV Oh!K Total TV Highly skewed HHI RM2K& Below (Index:108) | Highly skewed Housewife (Index:113) HHI RM6K-RM8K (Index:104 | Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Dec 2016 HHI RM10k+ (Index: 117) Index is against Total Astro TV Universe. tvN is the channel of choice for K-Pop in Asia. Its coverage reaches all areas of entertainment services including music, drama, reality programs, entertainment news and lifestyles. Channel 395 Gender Age Group Ethnic Location

30% 25% 78% Malay (Index:120) Male 12% 18% 18% 72% Urban 28% Rural 20% 14% 8% Chinese 45% 22% 10% 8% 10% 7% 15% 14% 14% 13% 0% Indian 10% 0% 13% Others (Index: 169) 4-9 10-19 20-29 30-39 40-49 50-59 60+ Female Other 55% tvN Total TV 1% Bumiputra Highly skewed Male (Index:110)

Occupation HH Income

40% Monthly Net Reach 40% 31% 33% 29% 30% (Ave. 2016) 30% 27% 23% 17% 20% 12% 20% 12% 10% 1.06 mil 10% 6% 10% 0% 0% RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ PMEBs Blue Collar Students Housewife Below tvN Total TV tvN Total TV Highly skewed:- Highly skewed PMEBs (Index:107) HHI RM2K& Below (Index:124) | HHI RM6-RM8K (Index: 162)

Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Dec 2016 Index is against Total Astro TV Universe. Updated as of 31 December 2016 The #1 Malay Entertainment Among Malaynnials

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