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Channel Profile – Malay Segment

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Channel Profile – Malay Segment Channel Profile – Malay Segment Jan – Dec 2016 Home of signature entertainment on the Astro Malay front - A Malay entertainment channel that offers a variety of local programmes ranging from reality shows to fun game shows. Key Signature Programmes: AF, Gegar Vaganza, AME, Duo Star, Top Rated Drama Belt @10pm Channel 104 & 123 (HD) Gender Age Group Location Male 30% 26% 78% Urban 22% Rural 20% 16% 14% 48% 11% 13% 12% 10% 7% 0% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ 52% Astro Ria Total TV Highly skewed Female (Index:105) Occupation HH Income 40% 37% 36% 40% Monthly Net Reach 30% 26% 30% 25% 18% (Ave. 2016) 19% 18% 20% 20% 7% 9% 10% 6% 10.22 mil 10% 0% 0% RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ PMEBs Blue Collar Students Housewife Below Astro Ria Total TV Astro Ria Total TV Highly skewed:- Highly skewed Students (Index:112) HHI RM2K-4K (Index:109) | HHI RM2K-RM4K (Index:107) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Dec 2016 Index is against Total Astro TV Universe. Wholesome Family Channel - A general entertainment channel that offers a variety of local programmes from drama's, documentaries and classic movies. Key Signature Programme: Kilauan Emas, Malay Telenovela Channel 105 Gender Age Group Location 30% Male 22% 72% Urban 28% Rural 20% 16% 48% 12% 12% 13% 13% 11% 10% 0% 4-9 10-19 20-29 30-39 40-49 50-59 60+ 52% Female Astro Prima Total TV Highly skewed Female (Index:104) Occupation HH Income 35% 40% 33% Monthly Net Reach 40% 34% 31% 30% (Ave. 2016) 30% 20% 15% 18% 7% 20% 17% 10% 5% 5% 9.59 mil 10% 0% RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ 0% Below PMEBs Blue Collar Students Housewife Astro Prima Total TV Astro Prima Total TV Highly skewed:- Highly skewed: HHI RM2K & below (Index:126) Housewife (Index: 115) | Student (Index: 112) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Dec 2016 Index is against Total Astro TV Universe. Stress Free, No Tension Channel - Unwind after a long day with Warna. Sit down & relax while watching the hilarious antics of local comedians as well as a colorful selection of international comedies. Key Signature Programmes: MLM, Sembang Teh Tarik, Super Spontan Super Star, Lawak Solo Channel 132 Gender Age Group Location Male 30% 28% 18% 76% Urban Rural 20% 16% 24% 49% 12% 12% 11% 10% 5% 0% 51% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ Astro Warna Total TV Highly skewed Female (Index:102) Occupation HH Income 50% 50% 39% 38% Monthly Net Reach 40% 40% (Ave. 2016) 30% 25% 28% 19% 30% 20% 17% 20% 15% 6.17 mil 10% 8% 10% 6% 6% 0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Warna Total TV Astro Warna Total TV Highly skewed:- Highly skewed:- Blue Collar (Index:105) | Student (Index: 128) HHI RM4K& below (Index:121) | HHI RM2K-RM4K (Index: 114) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Dec 2016 Index is against Total Astro TV Universe. Muslim Lifestyle Channel - The progressive lifestyle channel for Muslims that contains Islamic based educational, entertainment and documentary styled programs. Key Signature Programmes: Pencetus Ummah, Tahfiz Muda Channel 106 Gender Age Group Location Male 30% 73% Urban 27% Rural 21% 20% 16% 48% 14% 14% 13% 11% 11% 10% 0% 52% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ Astro Oasis Total TV Highly skewed Female (Index:104) Occupation HH Income 40% Monthly Net Reach 32% 40% 35% 31% (Ave. 2016) 30% 30% 27% 19% 18% 20% 20% 16% 8.64 mil 10% 10% 10% 6% 5% 0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Oasis Total TV Astro Oasis Total TV Highly skewed Housewife (Index:115) Highly skewed: HHI RM2K& Below (Index:118) | HHI RM2K-4K(Index:104) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Dec 2016 Index is against Total Astro TV Universe. The favourite movie destination of Malaysians. Enjoy the latest Malay blockbusters and local mini series including the best selection of Asian and foreign films in varying genres. Channel 131 Gender Age Group Location Male 30% 26% 69% Urban 31% Rural 20% 16% 17% 53% 11% 13% 12% 10% 5% 0% 47% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ Highly skewed Male (Index:106) Astro Citra Total TV Occupation HH Income 35.6% 50% 40.0% 40% Monthly Net Reach 40% 30.0% 25.1% 30% (Ave. 2016) 22.3% 30% 20.0% 16.5% 20% 16% 6.28 mil 10.0% 10% 6% 4% 5% 0.0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Citra Total TV Astro Citra Total TV Highly skewed :- Highly skewed: Students (Index:118) | Blue Collar (Index:129) HHI RM2K& below (Index:131) | HHI RM2K-4K(Index:118) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Dec 2016 Index is against Total Astro TV Universe. Astro Maya HD is Astro’s second Malay HD channel, is complete with a variety of Malay entertainment, drama series, classics and much more. Channel 135 Gender Age Group Location Male 30% 25% 81% Urban 19% Rural 16% 20% 14% 14% 49% 13% 11% 10% 7% 0% 4-9 10-19 20-29 30-39 40-49 50-59 60+ 51% Female Astro Maya HD Total TV Highly skewed Female (Index:102) Occupation HH Income 40% 36% Monthly Net Reach 40% 37% 30% 27% (Ave. 2016) 30% 20% 17% 22% 20% 17% 20% 7.49 mil 10% 7% 10% 10% 7% 0% PMEBs Blue Collar Students Housewife 0% RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Astro Maya HD Total TV Below Astro Maya HD Total TV Highly skewed Students (Index:119) Highly skewed HHI RM2K-4k (Index:110) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Dec 2016 Index is against Total Astro TV Universe. Astro Mustika HD showcases the best of Malay content including documentaries, concerts, reality shows, dramas, telenovelas and telemovies 24 hours daily. Channel 134 Gender Age Group Location 28% Male 30% 82% Urban 18% Rural 20% 15% 15% 51% 12% 14% 10% 10% 6% 0% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ 49% Astro Mustika HD Highly skewed Male (Index:102) Occupation HH Income Monthly Net Reach 50% 50% 39% 39% (Ave. 2016) 40% 40% 30% 24% 30% 20% 17% 20% 18% 4.80 mil 20% 20% 7% 8% 8% 10% 10% 0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Mustika HD Total TV Astro Mustika HD Total TV Highly skewed Student (Index:130) Highly skewed :- Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Dec 2016 HHI RM2K-4K (Index:114) | HHI RM8K-RM10K (Index: 122) Index is against Total Astro TV Universe. A 24-hour drama & lifestyle channel that targeted at Malay woman who aspire the lifestyle of Latin celebrities. Channel 133 Gender Age Group Location Male 30% 23% 80% Urban 20% Rural 20% 17% 44% 12% 14% 12% 10% 12% 10% 0% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ 56% Astro Bella Total TV Highly skewed Male (Index:112) Occupation HH Income 40% 50% 44% Monthly Net Reach 31% 29% 30% 24% 40% (Ave. 2016) 30% 20% 17% 19% 18% 20% 3.19mil 10% 7% 8% 10% 4% 0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Bella Total TV Astro Bella Total TV Highly skewed Blue Collar (Index: 138) Highly skewed HHI RM2K-4K (Index:111) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Dec 2016 Index is against Total Astro TV Universe. Pelangi features the best Indonesian movies from the 1970s, right up to the very latest, including films made for TV. Channel 142 Gender Age Group Ethnic Location 30% Male 22% 17% 20% 15% 16% 83% Urban 17% Rural 50% 11% 10% 10% 10% 0% 4-9 10-19 20-29 30-39 40-49 50-59 60+ Malay Female 50% Pelangi Total TV 90% Viewers Highly skewed Malay (Index:137) Occupation HH Income 40% 40% 31% Monthly Net Reach 28% 30% 30% 28% (Ave. 2016) 22% 18% 19% 20% 21% 20% 20% 8% 1.20 mil 10% 10% 4% 0% 0% RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ PMEBs Blue Collar Students Housewife Below Pelangi Total TV Pelangi Total TV Highly skewed Blue collars (Index:127) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Dec 2016 Highly skewed HHI RM10K+ (Index:181) Index is against Total Astro TV Universe. Bintang is Astro’s 100% Indonesian content channel, featuring music, drama, entertainment news and variety programmes. The channel appeals to both male and female, aged between 18 and 45 years of age. Channel 141 Gender Age Group Ethnic Location Male 30% 21% 20% 18% 50% 20% 79% Urban 21% Rural 11% 10% 9% 10% 10% 0% Malay 50% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ 94% Viewers Bintang Total TV Highly skewed Malay (Index:145) Occupation HH Income 36% 38% 40% 40% Monthly Net Reach 30% 26% (Ave.
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