Connecting Brands with Malaysia's Most Valuable Audience
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Media Sales Connecting brands with Malaysia’s most valuable audience Advertising Rate Card • Effective 16 June 2018 Introduction Congratulations, you’ve chosen Astro, the only growing local media platform in Malaysia. Thank you for your interest. Here’s to years of fruitful collaborations between us. We have grouped our channels into 7 segments – Malay, Chinese, English, Indian, Sports, News, and GenNext. Our advertising rates are categorized from CPS 100 to CPS 3000 for English segment, and from A15 to G for all other segments, the pricing category for each channel and its time belt is rated according to channel proposition, target audience, and market value. Check out our rate cards on the next page comprising both Gross and GST inclusive versions. Media Sales TV ADVERTISING RATE CARD (GROSS BOOKING RATES) Category 10 sec 15 sec 20 sec 25 sec 30 sec 35 sec 40 sec 45 sec 50 sec 60 sec A15 10,000.00 13,200.00 16,000.00 18,000.00 20,000.00 23,600.00 26,000.00 30,000.00 34,000.00 40,000.00 A14 9,500.00 12,540.00 15,200.00 17,100.00 19,000.00 22,420.00 24,700.00 28,500.00 32,300.00 38,000.00 A13 9,000.00 11,880.00 14,400.00 16,200.00 18,000.00 21,240.00 23,400.00 27,000.00 30,600.00 36,000.00 A12 8,500.00 11,220.00 13,600.00 15,300.00 17,000.00 20,060.00 22,100.00 25,500.00 28,900.00 34,000.00 A11 8,000.00 10,560.00 12,800.00 14,400.00 16,000.00 18,880.00 20,800.00 24,000.00 27,200.00 32,000.00 A10 7,500.00 9,900.00 12,000.00 13,500.00 15,000.00 17,700.00 19,500.00 22,500.00 25,500.00 30,000.00 A9 7,000.00 9,240.00 11,200.00 12,600.00 14,000.00 16,520.00 18,200.00 21,000.00 23,800.00 28,000.00 A8 6,500.00 8,580.00 10,400.00 11,700.00 13,000.00 15,340.00 16,900.00 19,500.00 22,100.00 26,000.00 A7 6,000.00 7,920.00 9,600.00 10,800.00 12,000.00 14,160.00 15,600.00 18,000.00 20,400.00 24,000.00 A6 5,500.00 7,260.00 8,800.00 9,900.00 11,000.00 12,980.00 14,300.00 16,500.00 18,700.00 22,000.00 A5 5,000.00 6,600.00 8,000.00 9,000.00 10,000.00 11,800.00 13,000.00 15,000.00 17,000.00 20,000.00 A4 4,500.00 5,940.00 7,200.00 8,100.00 9,000.00 10,620.00 11,700.00 13,500.00 15,300.00 18,000.00 A3 4,000.00 5,280.00 6,400.00 7,200.00 8,000.00 9,440.00 10,400.00 12,000.00 13,600.00 16,000.00 A2 3,500.00 4,620.00 5,600.00 6,300.00 7,000.00 8,260.00 9,100.00 10,500.00 11,900.00 14,000.00 A1 3,000.00 3,960.00 4,800.00 5,400.00 6,000.00 7,080.00 7,800.00 9,000.00 10,200.00 12,000.00 A 2,500.00 3,300.00 4,000.00 4,500.00 5,000.00 5,900.00 6,500.00 7,500.00 8,500.00 10,000.00 B 2,250.00 2,970.00 3,600.00 4,050.00 4,500.00 5,310.00 5,850.00 6,750.00 7,650.00 9,000.00 C 2,000.00 2,640.00 3,200.00 3,600.00 4,000.00 4,720.00 5,200.00 6,000.00 6,800.00 8,000.00 D 1,750.00 2,310.00 2,800.00 3,150.00 3,500.00 4,130.00 4,550.00 5,250.00 5,950.00 7,000.00 E 1,500.00 1,980.00 2,400.00 2,700.00 3,000.00 3,540.00 3,900.00 4,500.00 5,100.00 6,000.00 F 1,250.00 1,650.00 2,000.00 2,250.00 2,500.00 2,950.00 3,250.00 3,750.00 4,250.00 5,000.00 G 1,000.00 1,320.00 1,600.00 1,800.00 2,000.00 2,360.00 2,600.00 3,000.00 3,400.00 4,000.00 Prices indicated above are in Ringgit Malaysia (RM). Rates quoted are exclusive of applicable government tax. Media Sales TV ADVERTISING RATE CARD (0%GST) Category 10 sec 15 sec 20 sec 25 sec 30 sec 35 sec 40 sec 45 sec 50 sec 60 sec A15 10,000.00 13,200.00 16,000.00 18,000.00 20,000.00 23,600.00 26,000.00 30,000.00 34,000.00 40,000.00 A14 9,500.00 12,540.00 15,200.00 17,100.00 19,000.00 22,420.00 24,700.00 28,500.00 32,300.00 38,000.00 A13 9,000.00 11,880.00 14,400.00 16,200.00 18,000.00 21,240.00 23,400.00 27,000.00 30,600.00 36,000.00 A12 8,500.00 11,220.00 13,600.00 15,300.00 17,000.00 20,060.00 22,100.00 25,500.00 28,900.00 34,000.00 A11 8,000.00 10,560.00 12,800.00 14,400.00 16,000.00 18,880.00 20,800.00 24,000.00 27,200.00 32,000.00 A10 7,500.00 9,900.00 12,000.00 13,500.00 15,000.00 17,700.00 19,500.00 22,500.00 25,500.00 30,000.00 A9 7,000.00 9,240.00 11,200.00 12,600.00 14,000.00 16,520.00 18,200.00 21,000.00 23,800.00 28,000.00 A8 6,500.00 8,580.00 10,400.00 11,700.00 13,000.00 15,340.00 16,900.00 19,500.00 22,100.00 26,000.00 A7 6,000.00 7,920.00 9,600.00 10,800.00 12,000.00 14,160.00 15,600.00 18,000.00 20,400.00 24,000.00 A6 5,500.00 7,260.00 8,800.00 9,900.00 11,000.00 12,980.00 14,300.00 16,500.00 18,700.00 22,000.00 A5 5,000.00 6,600.00 8,000.00 9,000.00 10,000.00 11,800.00 13,000.00 15,000.00 17,000.00 20,000.00 A4 4,500.00 5,940.00 7,200.00 8,100.00 9,000.00 10,620.00 11,700.00 13,500.00 15,300.00 18,000.00 A3 4,000.00 5,280.00 6,400.00 7,200.00 8,000.00 9,440.00 10,400.00 12,000.00 13,600.00 16,000.00 A2 3,500.00 4,620.00 5,600.00 6,300.00 7,000.00 8,260.00 9,100.00 10,500.00 11,900.00 14,000.00 A1 3,000.00 3,960.00 4,800.00 5,400.00 6,000.00 7,080.00 7,800.00 9,000.00 10,200.00 12,000.00 A 2,500.00 3,300.00 4,000.00 4,500.00 5,000.00 5,900.00 6,500.00 7,500.00 8,500.00 10,000.00 B 2,250.00 2,970.00 3,600.00 4,050.00 4,500.00 5,310.00 5,850.00 6,750.00 7,650.00 9,000.00 C 2,000.00 2,640.00 3,200.00 3,600.00 4,000.00 4,720.00 5,200.00 6,000.00 6,800.00 8,000.00 D 1,750.00 2,310.00 2,800.00 3,150.00 3,500.00 4,130.00 4,550.00 5,250.00 5,950.00 7,000.00 E 1,500.00 1,980.00 2,400.00 2,700.00 3,000.00 3,540.00 3,900.00 4,500.00 5,100.00 6,000.00 F 1,250.00 1,650.00 2,000.00 2,250.00 2,500.00 2,950.00 3,250.00 3,750.00 4,250.00 5,000.00 G 1,000.00 1,320.00 1,600.00 1,800.00 2,000.00 2,360.00 2,600.00 3,000.00 3,400.00 4,000.00 Prices indicated above are in Ringgit Malaysia (RM). 0% GST effective 1 June 2018. Media Sales TV ADVERTISING RATE CARD (GROSS BOOKING RATES) No bonus spot applicable for CPS pricing category Category 10sec 15sec 20sec 25sec 30sec 35sec 40sec 45sec 50sec 60sec CPS 100 50.00 66.00 80.00 90.00 100.00 118.00 130.00 150.00 170.00 200.00 CPS 200 100.00 132.00 160.00 180.00 200.00 236.00 260.00 300.00 340.00 400.00 CPS 300 150.00 198.00 240.00 270.00 300.00 354.00 390.00 450.00 510.00 600.00 CPS 400 200.00 264.00 320.00 360.00 400.00 472.00 520.00 600.00 680.00 800.00 CPS 500 250.00 330.00 400.00 450.00 500.00 590.00 650.00 750.00 850.00 1,000.00 CPS 600 300.00 396.00 480.00 540.00 600.00 708.00 780.00 900.00 1,020.00 1,200.00 CPS 700 350.00 462.00 560.00 630.00 700.00 826.00 910.00 1,050.00 1,190.00 1,400.00 CPS 800 400.00 528.00 640.00 720.00 800.00 944.00 1,040.00 1,200.00 1,360.00 1,600.00 CPS 900 450.00 594.00 720.00 810.00 900.00 1,062.00 1,170.00 1,350.00 1,530.00 1,800.00 CPS 1000 500.00 660.00 800.00 900.00 1,000.00 1,180.00 1,300.00 1,500.00 1,700.00 2,000.00 CPS 1100 550.00 726.00 880.00 990.00 1,100.00 1,298.00 1,430.00 1,650.00 1,870.00 2,200.00 CPS 1200 600.00 792.00 960.00 1,080.00 1,200.00 1,416.00 1,560.00 1,800.00 2,040.00 2,400.00 CPS 1300 650.00 858.00 1,040.00 1,170.00 1,300.00 1,534.00 1,690.00 1,950.00 2,210.00 2,600.00 CPS 1400 700.00 924.00 1,120.00 1,260.00 1,400.00 1,652.00 1,820.00 2,100.00 2,380.00 2,800.00 CPS 1500 750.00 990.00 1,200.00 1,350.00 1,500.00 1,770.00 1,950.00 2,250.00 2,550.00 3,000.00 CPS 1800 900.00 1,188.00 1,440.00 1,620.00 1,800.00 2,124.00 2,340.00 2,700.00 3,060.00 3,600.00 CPS 2000 1,000.00 1,320.00 1,600.00 1,800.00 2,000.00 2,360.00 2,600.00 3,000.00 3,400.00 4,000.00 CPS 2300 1,150.00 1,518.00 1,840.00 2,070.00 2,300.00 2,714.00 2,990.00 3,450.00 3,910.00 4,600.00 CPS 2500 1,250.00 1,650.00 2,000.00 2,250.00 2,500.00 2,950.00 3,250.00 3,750.00 4,250.00 5,000.00 CPS 2800 1,400.00 1,848.00 2,240.00 2,520.00 2,800.00 3,304.00 3,640.00 4,200.00 4,760.00 5,600.00 CPS 3000 1,500.00 1,980.00 2,400.00 2,700.00 3,000.00 3,540.00 3,900.00 4,500.00 5,100.00 6,000.00 Prices indicated above are in Ringgit Malaysia (RM).