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The 15Th International Conference on Business Excellence Society for Business Excellence Faculty of Business Administration in Foreign Languages Bucharest University of Economic Studies Abstracts The 15th International Conference on Business Excellence Digital Economy and New Value Creation Edited by Carmen PĂUNESCU Constantin BRĂTIANU Roxana CLODNIȚCHI 18-19 March 2021, Bucharest, Romania ©The Authors, 2021. All rights reserved. No reproduction, copy or transmission may be made without written permission from the individual authors and, if permission granted, papers should be cited accordingly. Review process All the papers submitted to the 15th International Conference on Business Excellence have been double-blind peer reviewed before final acceptance. Abstracts have been reviewed for relevance and scientific merits and successful authors were invited to submit full papers. We thank our reviewers for ensuring a swift, fair and qualitative review process. Published by: Business Excellence (Publishing House) The Conference Proceedings of the 14th International Conference on Business Excellence is published with an ISSN and it is submitted to Thomson ISI Web of Science and Elsevier Scopus, by De Gruyter Publishing House. ICBE 2021 Page 2/214 Contents PREFACE ...................................................................................................................................................... 4 SCIENTIFIC COMMITTEE ......................................................................................................................... 6 SESSION CHAIRS ........................................................................................................................................ 8 ORGANIZING COMMITTEE ...................................................................................................................... 9 PUBLISHING OPPORTUNITIES ................................................................................................................ 9 GUEST SPEAKERS .................................................................................................................................... 10 CONFERENCE MINITRACKS and CHAIRS ............................................................................................ 13 Minitrack: ACCOUNTING FOR THE FUTURE: THE IMPACT OF DIGITAL ECONOMY ON THE FINANCIAL PROFESSION: WHAT’S NEW? .......................................................................................... 15 Minitrack: APPLIED STATISTICS IN ECONOMICS AND MANAGEMENT ........................................ 29 Minitrack: BUSINESS DIGITIZATION ..................................................................................................... 43 Minitrack: BUSINESS INTERNATIONALIZATION AND GLOBALIZATION ...................................... 60 Minitrack: BUSINESS LAW ....................................................................................................................... 72 Minitrack: CLEAN ENERGY, CLIMATE CHANGE AND CIRCULAR ECONOMY – BUILDING BRIDGES TOWARDS A CLIMATE FRIENDLY FUTURE ..................................................................... 89 Minitrack: COMPLEXITY IN A TURBULENT ECONOMIC ENVIRONMENT ................................... 102 Minitrack: DRIVING MARKETING PERFORMANCE THROUGH INNOVATION, CREATIVITY AND ENTREPRENEURIAL FOCUS ................................................................................................................ 110 Minitrack: DS2 DATA SCIENCE, DIGITAL SOCIETY & FINTECH .................................................... 120 Minitrack: HUMAN RESOURCES – A GAME CHANGER OF THE BUSINESS STRATEGY ............ 127 Minitrack: INTERNATIONAL BUSINESS FINANCE IN A GLOBALIZED WORLD .......................... 134 Minitrack: KNOWLEDGE ECONOMY.................................................................................................... 142 Minitrack: NEW CHALLENGES FOR MACROECONOMIC MODELING ........................................... 156 Minitrack: RETHINKING LEADERSHIP IN CHALLENGING TIMES ................................................. 165 Minitrack: SOCIAL INNOVATION AND ENTREPRENEURSHIP ECOSYSTEM ................................ 175 Minitrack: STRATEGIC OPTIONS FOR AN UNCERTAIN FUTURE ................................................... 185 Minitrack: TECHNOLOGY ENTREPRENEURSHIP ............................................................................... 194 CONFERENCE MANAGEMENT ............................................................................................................ 204 PARTNERS ............................................................................................................................................... 213 ICBE 2021 Page 3/214 PREFACE Digital Economy and New Value Creation represents the theme of the International Conference on Business Excellence (ICBE), the 15th edition, March 18-19, 2021. This conference offers the opportunity to contribute and publish research findings and perspectives related to the innovation in a turbulent business environment, led by the set of improvements and changes in the economic, societal and technological structures and processes towards the effort of reaching the sustainability goals. This brochure consists of selected abstracts from the 15th edition of the International Conference on Business Excellence (ICBE), March 18-19, 2021, Bucharest, Romania. The International Conference on Business Excellence is an annual, international, scientific event organized by the Faculty of Business Administration in foreign languages (UNESCO Department for Business Administration) and the Society for Business Excellence and takes place at Bucharest University of Economic Studies (http://www.bizexcellence.ro/icbe/call-for-papers/). The goal of this international event is to reunite specialists from the triple-helix fields: university and research, consultancy and business, and policy making pursuant to optimizing the business added value by providing a stimulating environment for knowledge and knowhow business excellence transfers and alliance formation and by ensuring a better understanding of new challenges, opportunities and threats generated by sustainability and innovation in general and particularly in the fields like energy, social entrepreneurship, finance, marketing, digitization and the list may continue. The previous editions of the International Conference on Business Excellence attracted the interest of more than 1500 international authors. The geographical distribution of the guest speakers, authors and members of the scientific committee covers the following countries: Bulgaria, France, Germany, Hungary, Iran, Italy, Mexico, Poland, Portugal, Romania, Serbia, Switzerland, Turkey, Czech Republic, Singapore, Slovakia, Finland, United Kingdom and USA. The Proceedings of the International Conference on Business Excellence were indexed ISI Web of Science (WOS) or published as special issues of the ICBE 2021 Page 4/214 international journal Management & Marketing, indexed in various international databases (ESCI, Scopus etc). Primarily, after the review process, selected papers from the International Conference on Business Excellence (ICBE 2021) will be considered for publication. The Proceedings of the 15th International Conference on Business Excellence is published under De Gruyter Publishing House and will be indexed in various international databases. The papers submitted and selected for the Proceedings should neither have been previously published nor be under consideration for publication elsewhere, and are subject to a very rigorous peer review process. The topics of the conference include, but are not limited to the following aspects: ● Accounting for the future: the impact of digital economy on the financial profession: what’s new? ● Applied statistics in economics and management ● Business digitization ● Business internationalization and globalization ● Business Law ● Clean energy, climate change and circular economy – building bridges towards a climate friendly future ● Complexity ● Driving marketing performance through Innovation, Creativity and Entreprenurial Focus ● DS2 Data Science & Digital Society & Fintech ● Human resources: A game changer of the Business Strategy ● International Business Finances in a Globalized World ● Knowledge Economy ● New Challenges For Macroeconomic Modeling ● Rethinking leadership in challenging times ● Social innovation and entrepreneurship ecosystem ● Strategic options for an uncertain future ● Technology entrepreneurship ICBE 2021 Page 5/214 ICBE Conference Founders Constantin BRATIANU, Bucharest University of Economic Studies, Romania Nicolae Al. POP, Bucharest University of Economic Studies, Romania Honorary President Nicolae ISTUDOR, Rector of the Bucharest University of Economic Studies, Romania Conference President Alina Mihaela DIMA, Bucharest University of Economic Studies, Romania Conference Programme Chair Constantin BRATIANU, Bucharest University of Economic Studies, Romania Academic Coordinator Tănase STAMULE, Bucharest University of Economic Studies, Romania Conference Director Roxana CLODNIȚCHI, Bucharest University of Economic Studies, Romania Editor in Chief Carmen PĂUNESCU, Bucharest University of Economic Studies, Romania International Relations Manager Anca BOGDAN, Bucharest University of Economic Studies, Romania PR Manager Georgiana Oana STĂNILĂ, Bucharest University of Economic Studies, Romania Financial Manager Sorin ANAGNOSTE, Bucharest University of Economic Studies, Romania SCIENTIFIC COMMITTEE Andrzej Marjański – University of Social
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