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2017 France Reptrak® 2017 France RepTrak® March 2017 Reputation Institute | 20 Years of Reputation Leadership 1 Welcome to the France RepTrak® 100 • The RepTrak® study is the largest reputation study, with over 30.000 ratings collected in Q1, 2017 • Reputation results for 300 companies – CAC 40 – SBF 120 – Global RepTrak 100 • Respondents are qualified at 2 tiers: – Familiarity: Respondent must be “somewhat” or “very” familiar – RepTrak® Pulse: 75% completion of RepTrak® pulse rating to be included Reputation Institute | 20 Years of Reputation Leadership 2 RepTrak® is a registered trademark of Reputation Institute. Copyright © 2017 Reputation Institute. All rights reserved. 2017 France RepTrak® Study: Demographic Profile • GENDER • Male = 45% 100,0% • Female = 55% • AGE 90,0% • 18-24 years = 15% 80,0% • 25-34 years= 20% • 35-44 years = 22% 70,0% • 45-64 years = 43% 60,0% 50,0% • INCOME 40,0% • Low Income = 52% Familiarity 30,0% • Middle Income = 38% • High Income = 1% 20,0% • N/A = 8 10,0% • REGIONS 0,0% • North = 23% 40,00 45,00 50,00 55,00 60,00 65,00 70,00 75,00 80,00 85,00 • West = 29% • East = 31% RepTrak® Pulse • Ile de France (Paris) = 17% Reputation Institute | 20 Years of Reputation Leadership 3 RepTrak® is a registered trademark of Reputation Institute. Copyright © 2017 Reputation Institute. All rights reserved. Why Measure Reputation? • The success of your company depends on getting people to support you. Reputation is an emotional bond… …that ensures • Customers buy your products… • The general public recommend your company… • Policy makers and regulators give you a license to operate… • The financial community invest in you… • The media report favorably on your point of view… • Employees deliver on your strategy… Reputation Institute | 20 Years of Reputation Leadership 4 RepTrak® is a registered trademark of Reputation Institute. Copyright © 2017 Reputation Institute. All rights reserved. The RepTrak® Model Summary The RepTrak® System measures a company’s A company that delivers on ability to deliver on stakeholder expectations on expectations in the 7 domains will the 7 key rational dimensions of reputation earn support from its stakeholders PRODUCTS & SERVICES PURCHASE INNOVATION RECOMMEND WORKPLACE CRISIS PROOF GOVERNANCE VERBAL SUPPORT CITIZENSHIP LEADERSHIP INVEST PERFORMANCE WORK REPUTATION DIMENSIONS REPUTATION (RepTrak® Pulse) SUPPORTIVE BEHAVIORS Reputation Institute | 20 Years of Reputation Leadership 5 RepTrak® is a registered trademark of Reputation Institute. Copyright © 2017 Reputation Institute. All rights reserved. Reputation Drives Willingness to Recommend A 5 point Increas in Reputation Results in a 6% increase in Reccomendation % People who would definitely recomennd definitely would who People % RepTrak® Pulse Score Reputation Institute | 20 Years of Reputation Leadership 6 Strong ROI: Massive impact on Willingness To Buy when Reputation improves from Average to Excellent POOR WEAK AVERAGE STRONG EXCELLENT 80% 70% Willingness to 60% buy rises from 50% 42% to 74% 40% 30% 20% 10% Willingness to buy products % products buy to Willingness 0% 0 10 20 30 40 50 60 70 80 90 100 RepTrak® Pulse Reputation Institute | 20 Years of Reputation Leadership 7 Reputation Institute 2017 France RepTrak® - Expectations are higher than ever in France Reputation Institute | 20 Years of Reputation Leadership 8 The 10 Companies with the Best Reputations in France Rank Company RepTrak® Pulse Score 1 81,5 2 81,4 THE STRENGTH OF THE EMOTIONAL BOND 3 81,3 BETWEEN THE COMPANY AND GENERAL PUBLIC BASED ON: 4 80,9 - TRUST - GOOD FEELING 5 80,6 - ADMIRATION - ESTEEM 6 80,1 7 79,7 8 79,7 Normative Scale 9 79,5 Excellent/ Top Tier 80+ Strong/ Robust 70-79 Avg./ Moderate 60-69 RepTrak® Pulse scores are based on questions measuring 10 79,1 Weak/ Vulnerable 40-59 Trust, Admiration & Respect, Good Feeling and Overall Poor/ Lowest Tier <40 Esteem (captured in the Pulse score on a 0-100 scale). All RepTrak® Pulse scores that differ by more than +/- 3,2 Reputation Institute | 20 Years of Reputation Leadership 9 are significantly different at the 95% confidence level France RepTrak® – Top 10 (2017 -2015) 2017 2016 2015 1 2 Michelin has the best reputation in France for the 3 second year in a row. LEGO Group moves up to second 4 place and SEB enters the list at an impressive 3rd place. 5 5 companies are new to the 6 top ten: SEB, Bosch, Philips, Barilla, and Nintendo. 7 5 companies fell out of the 8 top ten: Hermès, BMW Group, Canon, SONY, and Legrand. 9 Only two companies; Michelin 10 and LEGO Group has been in the top 10 for the past 3 years All RepTrak® Pulse scores that differ by more than +/- 3,2 Reputation Institute | 20 Years of Reputation Leadership 10 are significantly different at the 95% confidence level 2017 France RepTrak®: France’s Most Reputable Companies (1-50) Rank Company 2017 RepTrak® Rank Company 2017 RepTrak® Pulse Pulse 1 Michelin 81,5 26 Sony 76,7 2 LEGO Group 81,4 27 Amazon.com 76,6 3 Groupe SEB 81,3 28 Danone 76,5 29 Hershey Company 76,4 4 BIC 80,9 30 Air Liquide 76,2 5 Robert Bosch 80,6 31 Mastercard 76,0 6 Decathlon 80,1 32 Samsung Electronics 75,9 7 Philips Electronics 79,7 33 Remy Cointreau 75,9 8 Barilla 79,7 34 Nestlé 75,8 9 Rolex 79,5 35 Lavazza 75,5 10 Nintendo 79,1 36 Gaumont Pathé 75,4 11 Chanel 78,8 37 Siemens 75,4 12 Cartier 78,8 38 Intel 75,3 13 Airbus 78,5 14 Hermès 78,1 39 Under Armour 75,3 40 The Estée Lauder Companies 75,3 15 Rolls-Royce Aerospace 77,9 41 STMicroelectronics 75,3 16 Hugo Boss 77,8 42 Ferrero 75,2 17 Canon 77,4 43 3M 75,1 18 Wyndham Worldwide 77,3 19 Marriott International 77,3 44 Legrand 75,0 20 Giorgio Armani 77,3 45 Panasonic 74,7 21 The Walt Disney Company 77,2 46 Colgate-Palmolive 74,6 22 Saint-Gobain 77,0 47 Ingenico Group 74,6 23 LVMH Group 77,0 48 Apple 74,5 24 Nina Ricci 76,9 49 Levi Strauss & Co. 74,5 25 Whirlpool 76,8 50 Aperam 74,4 Reputation Institute | 20 Years of Reputation Leadership 11 All RepTrak® Pulse scores that differ by more than +/- 3,2 are significantly different at the 95% confidence level 2017 France RepTrak®: France’s Most Reputable Companies (51-100) Rank Company 2017 RepTrak® Pulse Rank Company 2017 RepTrak® Pulse 51 Caterpillar 74,3 76 Hilton Worldwide 72,9 52 Swatch Group 74,2 77 Visa 72,9 53 Essilor 74,2 78 SAP 72,8 54 BMW Group 74,2 79 Dassault Systemes 3D 72,8 55 HP Inc. 74,2 80 Gemalto 72,7 56 Zodiac Aerospace 74,1 81 Worldline 72,7 57 DHL 74,1 82 Netflix 72,7 58 Le Monde 74,1 83 Honda Motor 72,7 59 Ralph Lauren Corporation 74,0 84 Safran 72,7 60 KERING 73,9 85 IKEA Group 72,6 61 Richemont 73,9 86 Lacoste 72,6 62 Anheuser-Busch InBev 73,9 87 Google 72,5 63 Bridgestone 73,9 88 Oracle 72,4 64 Centres E. Leclerc 73,7 89 Elis 72,3 65 Air Canada 73,5 90 Toshiba 72,3 66 Heineken 73,4 91 Dell 72,3 67 Metro AG 73,4 92 Iliad 72,3 68 AccorHotels 73,3 93 Pirelli 72,2 69 Electrolux 73,3 94 Pernod Ricard 72,2 70 IBM 73,2 95 Klépierre 72,2 71 Boeing 73,2 96 Mondelēz International 71,9 72 Ubisoft 73,1 97 Systeme U 71,8 73 Roche 73,1 98 Bureau Veritas 71,8 74 adidas 73,1 99 Microsoft 71,8 75 Xerox 73,0 100 Groupe PSA 71,8 Reputation Institute | 20 Years of Reputation Leadership 12 All RepTrak® Pulse scores that differ by more than +/- 3.2 are significantly different at the 95% confidence level 2017 France RepTrak®: France’s Most Reputable Companies (101-150) Rank Company 2017 RepTrak® Pulse Rank Company 2017 RepTrak® Pulse 101 Air France-KLM 71,7 126 Atos 70,0 102 LG Corporation 71,7 127 Hyundai 70,0 Carlsberg Group 69,8 103 Eurodisney 71,5 128 104 Daimler 71,5 129 M6 69,8 105 Rexel 71,4 130 Deutsche Lufthansa 69,6 106 MAIF 71,3 131 Delta Air Lines 69,6 107 Schneider Electric 71,3 132 Nissan Motor 69,4 108 Eutelsat Communications 71,3 133 Biomerieux 69,4 109 British Airways 71,2 134 Thales 69,3 110 Sharp 71,0 135 Vallourec 69,2 111 InterContinental Hotels 71,0 136 Campbell Soup Company 69,2 112 Toyota 71,0 137 Kimberly-Clark Corporation 69,2 113 Edenred 71,0 138 Nokia 69,1 114 Plastic Omnium 70,9 139 Technip 69,1 115 Euler Hermes Group 70,8 140 Amundi 69,1 116 Valeo 70,8 141 Bacardi 69,0 117 Scor 70,7 142 Arkema 69,0 118 American Express 70,7 143 Groupe Renault 68,7 119 L'Oréal 70,7 144 Procter & Gamble 68,7 120 Nexans 70,6 145 Starbucks Coffee Company 68,5 121 BBC 70,6 146 Europcar 68,4 122 Lidl 70,5 147 Gecina 68,4 123 Goodyear 70,3 148 Wendel 68,4 124 Fujifilm 70,2 149 Havas 68,3 125 Les Mousquetaires 70,1 150 ADP (Aéroport de Paris) 68,3 Reputation Institute | 20 Years of Reputation Leadership 13 All RepTrak® Pulse scores that differ by more than +/- 3.2 are significantly different at the 95% confidence level 2017 France RepTrak®: France’s Most Reputable Companies (151-200) Rank Company 2017 RepTrak® Pulse Rank Company 2017 RepTrak® Pulse 151 FedEx 67,9 176 UPS 66,3 152 Hitachi 67,9 177 Macif 66,2 The Kraft Heinz Company 66,0 153 Emirates 67,9 178 154 Accenture 67,8 179 eBay 65,9 155 Ericsson 67,8 180 Neopost 65,9 156 Johnson & Johnson 67,7 181 Eiffage 65,8 157 Virgin Group 67,6 182 Zara 65,7 158 Faurecia 67,6 183 DowDuPont 65,7 159 EDF 67,6 184 Unilever 65,6 160 Unibail-Rodamco 67,6 185 Carrefour 65,6 161 Cap Gemini 67,5 186 Suez 65,5 162 Dassault Aviation 67,5 187 Casino Groupe 65,4 163 Ford 67,5 188 LinkedIn 65,1 164 SPIE 67,4 189 Volkswagen 65,0 165 Groupama 67,4 190 General Electric 64,8 166 Nike, Inc.
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