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Perpustakaan.Uns.Ac.Id Digilib.Uns.Ac.Id Commit to User CHAPTER I INTRODUCTION A. Background Tourism Is a Journey for Holiday Or perpustakaan.uns.ac.id digilib.uns.ac.id CHAPTER I INTRODUCTION A. Background Tourism is a journey for holiday or activity out of town or even overseas which can be done alone or group by using land, sea or air transportation. Tourism is very important for a country to advance his country; including Indonesia. Besides increasing the foreign reserves of the country, tourism can also provide new jobs for the local people who live in the tourism area. The existence of those new jobs will also increase people and the government’s income. It also can encourage governments and local communities to develop the necessary facilities and infrastructure for the tourism regions. Indonesia is the number four world’s most populated country because Indonesia has a total population for about 250 million people. Indonesia is also the largest archipelago country in the world because it has 13.466 islands. Economic Impact Report by 2014 issued by the WTTC pointed out that there was an increase in international visitors as much as 15.1% in domestic tourism in Indonesia last year. As we know, to do the activity of tourism in Indonesia we need some kinds of transportation because Indonesia has many areas that are separated by mountains and seas. There are three types of transportation in Indonesia, namely; land, sea and water transportation. Of these three types of such transportation, air transportation is extremely beneficial for some people especially for people who love traveling everywhere and for a businessman who has to travel from one place to another because it is very efficient. Indonesia has several kinds of airlines such as Garuda Indonesia, Sriwijaya Air, Lion air, Air Asia, Wings Air (a subsidiary of Lion Air), Kalstar, Xpress Air, Trigana Air, Transnusa, Sky Aviation, Citilink (a subsidiary of Garuda Indonesia), and Batik Air (a subsidiary of Lion Air). Garuda Indonesia is Indonesia's national airline which is owned by the government of the Republic of commit to user Indonesia. Garuda Indonesia operates the largest domestic air network by 1 perpustakaan.uns.ac.id digilib.uns.ac.id2 connecting every major city centre with remote places. In 2014, Garuda Indonesia joined the Skyteam Alliance as the 20th member which is also the second Southeast Asia’s airline. Skyteam Alliance is located in Amsterdam, Netherlands. Garuda Indonesia has already had marketing strategies. One of the marketing strategies of Garuda Indonesia is “Garuda Frequent Flyer”. Garuda Frequent Flyer is a hope from Garuda Indonesia; hopefully customers who always travel with Garuda Indonesia always have a pleasant experience. Customers will get many benefits if they join as member of GFF and use Garuda Indonesia as their flight partner. (Guidebooks GFF of Garuda Indonesia 2012: 1) Based on the explanation above, the writer has chosen a topic that will be discussed: “The “Garuda Frequent Flyer” as a new marketing strategy of PT Garuda Indonesia”. commit to user perpustakaan.uns.ac.id digilib.uns.ac.id3 B. Objective Based on the background above, this final project has objective: 1. To describe the “Garuda Frequent Flyer” applied by PT Garuda Indonesia branch office Solo. C. Benefits This report is expected to give benefits to the following: 1. The Writer The writer is expected to gain the insights of science particularly in the field of tourism and get informations about PT Garuda Indonesia and its GFF marketing strategy. 2. The Company The report is expected to serve as a mean of evaluation of PT Garuda Indonesia branch office Solo in order to improve the service in the marketing strategy. 3. The Readers The report is expected to help the students of English diploma program of another department to be the reference materials of their final project report. It also becomes a source of information to find out the explanation of PT Garuda Indonesia branch office Solo and its marketing strategy. commit to user .
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