COMMERCIAL TERMS AND CONDITIONS 2019

TF1 2019 1 Commercial conditions COMMUNIQUER SUR TF1

Choisissez votre présence sur TF1 afin de répondre au mieux à vos différents objectifs de communication.

La publicité dans les écrans publicitaires Vous disposez d’un film publicitaire, votre création peut être diffusée au sein des écrans publicitaires. Ces derniers sont reconnaissables par les « jingles Publicité » les encadrant. Vous pouvez réserver dans ces écrans selon 2 modes d'achat : • ACHAT CONTEXTUEL : LE SPOT À SPOT, LE CHOIX À 100% Ce mode d’achat vous permet de sélectionner les écrans souhaités pour la diffusion de votre spot publicitaire. En relation avec les équipes Planning de TF1 Publicité, vous disposez ainsi de tous les leviers pour une efficacité renforcée de votre campagne. Ecrans fédérateurs, contexte d’émissions engageantes, affinité avec votre cible… tous les ingrédients sont à votre disposition pour répondre à vos objectifs de ventes, de notoriété, d’image, de trafic sur site ou en magasin… Vous êtes l’architecte de votre campagne !

• ACHAT PROGRAMMATIQUE : LE MPI, MODE DE PROGRAMMATION INTERNALISÉE Pour faciliter votre achat d'espace, TF1 Publicité vous propose de prendre en charge la construction de vos campagnes, au travers d’une gamme d’offres en mode de programmation internalisée, avec des niveaux de services différenciés, pour répondre au mieux à vos objectifs de communication. Avec le MPI, l’achat sur TF1 devient simple et rapide.

Le parrainage & le placement de produit Vous ne disposez pas d’un film publicitaire, TF1 Publicité vous propose d'autres formes de communication pour répondre à vos objectifs. • LECOMMERCIAL PARRAINAGE TERMS AND CONDITIONS APPLICABLE En vous associantFROM aux valeurs JANUARY véhiculées par 1un TO programme, DECEMBER vous travaillez 31,principalement 2019 l’image de votre marque et sa notoriété, en renforçant la présence à l’esprit et l’intention d’achat de vos clients ou prospects. Votre présence sur les bandes - annonces de l’émission, mais aussi en amont, pendant ou en fin d’émission, vous assure une forte visibilité. Les programmes de TF1 sont diversifiés et constituent autant de territoires de valeurs à investir. Pour plus de proximité avecVERSION les téléspectateurs, DATED vous pouvez 11/20/2018 les faire jouer en lien avec le programme parrainé, avec la diffusion d’un module-jeu.

• LE PLACEMENT DE PRODUIT Plus immersif encore, le placement de produit vous permet d’être présent au sein même des fictions de TF1. CetteVersion communication Publication date met en scène l’expérience consommateurContents de votre produit, marque ou service, grâce à une1.0 intégration10/16/2018 directe et Initialnaturelle version dans l’histoire proposée aux téléspectateurs.

2.0 11/20/2018 - Some MPI paid options are revised downwards (page 29)

Les opérations spéciales A chaque étape de la vie de votre marque, produit ou service (lancement, anniversaire, changement de nom, repositionnement…), les équipes dédiées aux Opérations Spéciales de TF1 Publicité sont à votre disposition pour créer votre communication événementielle sur-mesure, de la conception à la diffusion. Forte de sa veille technologique et publicitaire, TF1 Publicité vous propose par ailleurs une gamme d’offres événementielles, engageantes et immersives, vous permettant d’être présent tout au long du parcours client, de décrypter les champs de communication de demain et d’émerger sur votre marché. Découvrez et devenez les pionniers des nouvelles publicités, à la pointe de la technologie.

TF1 2019 2 Commercial conditions © GOOD DOCTOR Jack Rowand / ABC CONTENTS

WELCOME TO TF1 P.4

OUR TARGETING PHILOSOPHY P.10

CLASSIC SPACE Spot-by-Spot P.14 MPI TF1 programmatic buying P.24 Terms and conditions for Classic Advertising Space P.34

TV, DRIVING PERFORMANCE P.39

SPONSORSHIP P.45

SPECIAL OPERATIONS P.51

COMMON COMMERCIAL TERMS AND CONDITIONS P.58

ANNEXES P.61

TF1 2019 3 Commercial conditions TELEFOOT / G. MARGOTTON(TF1) © C. CHEVALIN

WELCOME TO

TF1 2019 4 Commercial conditions Every month, the

offer covers

JUNE

96% - of French people making 51 million people aged 15 and over Cross media study 2018.2

–

TF1 2019 5 Commercial conditions Source: Médiamétrie Audience share 25-49 yo + 0.4 pt making +1% vs n-1

Audience Share HSW <50 + 0.4 pt making +1% vs n-1

Audience share ind AB+ + 0.3 pt making +1% vs n-1

more than1 billion V. V. making +11 % vs n-1

SOLUTIONS TO 1 EVERY PROBLEM, hors youtube et facebook VV=vidéos ; vues

ACROSS ALL TARGETS – & ON ALL DEVICES January/Sept 2018 vs same period n -

– Médiamat

-

TF1 2019 6 Commercial conditions //Données éditeurs janvier septembre 2018 hors live Source: Médiamétrie 25-49 yo HSW <50

+0.5 pt +0.6 pt

- 20.1% 22.4% 1

Ind AB+

January Oct. 2018 vs same periodn - JanuarysameOct. 2018 vs

+0.6 pt –

Médiamat

18.5% -

TF1 2019 7 Commercial conditions Source: Médiamétrie WELCOME TO TF1 BUYING METHODS

Choose your exposure on TF1 to suit your different marketing objectives.

ADVERTISING DURING COMMERCIAL BREAKS You have a TV ad; your creation can be broadcast during specific ad breaks. These are identified by means of "Advertising jingles" at the beginning and end. You can book air time during these slots using 2 purchasing methods: • CLASSIC SPACE: SPOT BY SPOT ADVERTISING FOR COMPLETE FREEDOM OF CHOICE This method of media buying lets you select the commercial breaks in which you want to broadcast your advert. In liaison with the TF1 Publicité Scheduling teams, you will have all the tools you need to make sure your campaign is as effective as possible. Key ad breaks, spots during programs with high viewer engagement, affinity with your target audience...we have everything you need to meet your objectives in terms of sales, brand awareness, image, online or in-store traffic and more. You are the architect of your campaign!

• PROGRAMMATIC BUYING: “MPI” IN-PROGRAMME ADVERTISING To make it easier for you to purchase advertising space, TF1 Publicité is offering to help you build your campaigns, using a range of in-program packages, with different levels of service to reach your marketing objectives. With MPI, ad buying on TF1 becomes simple and fast.

SPONSORSHIP AND PRODUCT PLACEMENT

• SPONSORSHIP By partnering with the values conveyed by a TV program, you are mainly promoting the image of your brand and its reputation, increasing the mindshare and purchase intent of your customers or prospects. Your presence on TV channel adverts for the show, as well as slots before, during or at the end of the show provides considerable visibility. TF1's programs are diverse in nature, representing a wide range of potential values that brands can connect with. And for even more interaction with viewers, you can get them playing along with the sponsored program, by broadcasting a game as part of the ad.

• PRODUCT PLACEMENT Even more immersive, product placement allows you to be present within TF1's fictional TV shows. This type of marketing portrays the consumer experience of your product, brand or service, by directly and naturally incorporating it into the story offered to viewers.

SPECIAL OPERATIONS

At every stage in the life of your brand, product or service (launch, anniversary, name change, repositioning etc.), the “Opérations Spéciales” teams at TF1 Publicité are at your disposal to help you create your custom event marketing, from design to broadcast. Thanks to its technology watch and publicity monitoring, TF1 Publicité also offers you a range of services that allow you to be present throughout the customer journey, as well as identifying future areas of marketing and helping you to emerge in your market. Discover and become pioneers of new advertising campaigns, at the cutting edge of technology.

TF1 2019 8 Commercial conditions WELCOME TO TF1 LA BOX AN ACCESSIBLE OFFER & AUTOMATED PURCHASE

TF1 PUBLICITÉ IS BRINGING TELEVISION INTO THE AGE OF PROGRAMMATICS AND DATA

A real time exchange platform service, you can find the following on LA BOX: creation and media planning tracking of your campaigns, financial reports, commercial offers…

MAXIMIZE YOUR MEDIA PURCHASING PRODUCTIVITY AND EFFICIENCY

+ 6,000 + 570 + 200 active express buy sessions client transactions per day accounts in 11 months

NEW IN 2019: Express buying for PURE PLAYERS: Intended for SMEs-SMIs

TF1 2019 9 Commercial conditions DANSE AVEC LES STARS (TF1) © LAURENT VU

CLASSIC SPACE OUR TARGETING PHILOSOPHY

TF1 2019 10 Commercial conditions OUR TARGETING PHILOSOPHY CHOOSE YOUR AUDIENCE

ONE DATA

ONEDATA: one solution for limitless targeting possibilities!

AUDIENCE DATA ONBOARDING DATA 5-SCREEN TARGETING

Maximize your efficiency & Build your targeting via your Innovate to join the TV & the ROI of your TV / Digital DATA DMP thanks to our Digital worlds with 5-screen campaigns with multiple DATA onboarding solutions targeting clusters levels of consumer targeting THIS is where your clients are More than 30 million French people are on our network every day. With ONE DATA you can target the people who matter to your brand, your market, or even your competitors. Go beyond simple socio-demographic targeting and increase the efficiency of your messages with the DATA in spot by spot or in MPI. 2 RANGES OF TARGETS

Custom targets composed on Targets available free of charge demand and on quote

Targets that are identified in our digital offers INDICATORS:

• Made available in Popcorn with all the indicators to build a TV plan: GRP data + data coverage extrapolated and noted • Performance of the slots on free channel targets *

CHOOSE YOUR BUYING METHOD AND DISCOVER OUR DATA SOLUTIONS

TF1 2019 11 Commercial conditions * except news channels, Chérie 25, L’Equipe 21 and RMC Story Sources: Médiamétrie/ Mediamat/ OUR TARGETING PHILOSOPHY DATA TARGETS

ONE DATA / PRACTICAL GUIDE

Targets available free of charge

SHOPPERS AND BUYER-INTENT TARGETS

- Shoppers from 44 categories (individuals from households generating the highest quantities of brand purchases from a category (50% of household buyers)) See list of categories on the next page - Four intent-based targets (Automotive, Banking, Insurance, Telecom)

Custom targets composed on demand and on quote

CUSTOM TARGETS A bespoke product to precisely target the people you want to reach

Custom targets are charged and you will be billed directly by the institute

These targets may be:

o behavioral targets (NB targets - number of buyers - or QB - quantity bought - ) o goelocalized targets (Catchment areas of food stores) o attitudinal targets (Biocitizens/Selfcontrol, Brandlovers,…) o An overlap of behavioral and attitudinal targets

Examples: - People who are moving houses - People who are not clients of my brand but who put my brand in their brand set - Buyers of brand yoghurt sensitive to Organic - Person living in one of the catchment areas of the points of sale of a food store

If the variables that constitute the desired target are not available on any panel, tracking with media-intelligence of the interviewees can be put in place (consult us)

TF1 2019 12 Commercial conditions OUR TARGETING PHILOSOPHY SHOPPER TARGETS

DATA TARGETING USING DATA TO IMPROVE THE PERFORMANCE OF YOUR CAMPAIGNSWith the launch of ONE DATA, a combination of TV and digital data, TF1 Publicité now offers a range of customised media planning solutions, allowing you to better target your campaigns on TF1. By combining consumer data and TV audience figures, you can now buy advertising space during TF1 ad breaks that directly targets your marketing targets (buyers of coffee or shampoo, household decision makers for telephone equipment, banking, etc.). This improved targeting allows you to go beyond socio-demographic targets. On TF1, every product has its audience!

INDIVIDUALS FROM HOUSEHOLDS GENERATING THE LARGEST AMOUNT OF BRAND PRODUCTS FROM ONE CATEGORY (50% OF BUYER HOUSEHOLDS)

44 CONSUMER PRODUCT MARKETS

CEREAL BARS / SWEET PASTRY BISCUITS / SWEET NON-PASTRY BISCUITS / ROASTED COFFEE / CEREAL / CHOCOLATE / CHOCOLATE CONFECTIONARY / COLD DESSERTS / SOFT CHEESE / VEINED CHEESE / COOKED PRESSED CHEESE / NON-COOKED PRESSED CHEESE / ICE-CREAM / OILS / TINNED VEGETABLES / MARGARINES / FRESH BREAD / DRY PASTA / PET FOOD / APERITIF ITEMS / FRESH DELI / FRESH READY MEALS / FROZEN READY MEALS / YOGHURT / SPARKLING NON-ALCOHOLIC DRINKS / STILL NON-ALCOHOLIC DRINKS / SPARKLING WATER / S TILL WATE R / FR UIT AND VE GE TAB LE JUICE / AIR CAR E / LAUNDR Y / LIQUID FAB R IC S OFTE NE R S / WAS HING POWDERS / WASHING UP LIQUID / HOUSEHOLD CLEANING / DISHWASHER PRODUCTS / TOILET CARE / HAIR COLOUR / TOOTHPASTE / FEMININE HYGIENE / SHOWER GEL / DEODORANTS / SHAMPOO / FACIAL CARE

* Source: Mediaw ay - Kantar Worldpanel

TF1 2019 13 Commercial conditions LE JOURNAL / TF1 © BENOIT FLORENCON CLASSIC SPACE SPOT-BY-SPOT BUYING

SPOT-BY-SPOT OFFERS P.15

EXPRESS PURCHASE ON LA BOX P.17

CATEGORIAL PACKAGES P.18

PRICE ADJUSTMENTS P.22

TF1 2019 14 Commercial conditions CLASSIC SPACE/SPOT-BY-SPOT BUYING SPOT-BY-SPOT OFFERS

PREMIUM

THE BENEFIT If you want a premium priority advertising spot during our ad breaks, opt for the Premium spots and secure your presence among the first and last three positions on all ad breaks.

CONDITIONS Premium spots are subject to specific tariff schemes - Tariff 1 and Tariff 2 - and give you priority for any offer, in the following descending order of positions in the slots: 1 and 99, then 2 and 98, then 3 and 97.

PRIO

THE BENEFIT If you want to secure your choice of programming during certain slots, buy Prio spots and get scheduling priority.

CONDITIONS Prio spots are subject to specific tariff schemes - Tariff 1 and Tariff 2 - and give you priority for any offer after the Premium requests.

TF1 2019 15 Commercial conditions CLASSIC SPACE/SPOT-BY-SPOT BUYING SPOT-BY-SPOT OFFERS

EVENT THE BENEFIT Events spots are broadcast in the ad breaks of special events on TF1. The ad breaks broadcast during special events have a specific slot ending, increasing the clarity of our offer and the anticipation of your purchases.

CONDITIONS Events have specific coding: the slot title ends in 7 for non-sports programs, and 8 for sports programming. Our Events spots are not accessible as part of the "SME-SMI & New Advertiser", "Entertainment", "or "Pure Player" packages, or for purchases with a guaranteed GRP cost. VIP THE BENEFIT VIP slots are an ideal advertising space. They are chosen because of their short duration and/or their proximity to TF1's flagship shows with strong viewer engagement. An enhanced context for your brand that is just as effective: brands presented during the ad breaks of programs with strong viewer engagement benefit from + 29% recall, + 11% in terms of image and + 47% attractiveness*.

CONDITIONS VIP slots have specific coding: the slot title ends in 2. They are not accessible as part of Achat Express buys, or the "Entertainment", "or "Pure Player" packages, or for purchases with a guaranteed GRP cost. eVIP ** NEW Increase coverage with eVIP. eVIP allows you to have priority access in a VIP slot, and to broadcast your spot in replay up to 7 days after, in the same program context as that of your VIP slot on TF1 (same product, identical or lower format). Up to +25% audience intake on your program thanks to replay ***. VIP screens eligible for eVIP in the contexts of US series, French fictional drama and flows, as well as the associated net digital packages will be presented during weekly pricing adjustments. Digital packages are subject to the Terms and Conditions of Digital Sales for the VOL.

*Source: TNS Sofres for TF1 Publicité. Gains vs. brands present in the breaks of programs with low engagement. Study available on request ** Each element of the offer (TV and digital) can be purchased separately under the same conditions. The advertiser cannot avail of its investments with the TF1 channel to claim any advantage on its investments on the other media and vice versa. *** Médiamétrie – Restit TV 2018 – audience intake thanks to replay, measurement only available on IPTV TF1 2019 16 Commercial conditions CLASSIC SPACE/SPOT-BY-SPOT PURCHASES/ PURE PLAYER PURCHASES ACHAT EXPRESS / ONE PP EXPRESS

ACHAT EXPRESS ON LA BOX

THE PRINCIPLE We are offering you the opportunity to optimize your TV campaigns right up to the last minute with LA BOX. Achat Express or One PP Express are the transactional features of LA BOX. It allows you to independently access TV opportunities, i.e. access the slots that are still available in the short term. To make it even simpler, the slots on offer are at net prices and can be purchased immediately online. The available inventories and the prices change in real time. FUNCTIONALITY With this kind of purchase, take advantage of a simple and optimized operating principle: - Login to labox.tf1pub.fr using your username and password - Access the offers available in Achat Express or One PP Express. - These slots are sold at net price before tax, only a surcharge for premium ad space is applied.

ACHAT EXPRESS CONDITIONS ACTIVE CAMPAIGN To be eligible for the offer, the campaign, which can be purchased either Spot-by-Spot or in MPI must have at least one spot scheduled on at least one of the media marketed by TF1 Publicité in the seven days preceding or following the date of booking of the express buy. FORMATS The Achat Express offer is open to ads that are 45 seconds or less.

CONDITIONS - ONE PP EXPRESS WHO IS IT FOR ? This offer is available to any advertiser which has initiated, then developed, an online retail business selling products(s) or service(s), or a comparison site, exclusively on the internet and/or on a mobile app, which lacks a physical distribution network.

FORMATS The PP Express offer is open to formats that are 20 seconds or less.

DATA To be eligible for this offer, the campaign must be measured using a tracking tool and the data* must be shared with TF1 Publicité.

Spending made within the framework of this offer will not be taken into account in reaching any annual commitment made by the advertiser. The net rates associated with these offers may not be combined with any advantage or discount that the advertiser may claim.. The 2 offers cannot be combined. See the conditions on LA BOX *Number of direct incremental visits, additional overall visits and additional indirect visits. TF1 2019 17 Commercial conditions CLASSIC SPACE/SPOT-BY-SPOT BUYING CATEGORIAL PACKAGES

ONE PP - PURE PLAYER

THE BENEFIT Current order rebate on To best control your cost per visit, you can From 3 weeks up to the the Gross Revenue Rate define a list of preferred slots, up to 3 close of line-ups Price weeks before broadcast, to provide a programming basis for TF1 Publicité. Peak periods* 60% TF1 Publicité offers different conditions depending on the time of year, on 100% Off-peak periods: 65% order price. * High periods: March to June / September to December 2019 ** Off-peak periods: January & February / July & August 2019

WHO IS IT FOR ? This offer is available to any advertiser which has initiated, then developed, an online retail business selling products(s) or service(s), or a comparison site, exclusively on the internet and/or on a mobile app, which lacks a physical distribution network.

CONDITIONS Your campaign includes one or more creations of up to 20 seconds (no teaser) with vizualisation of the website URL and/or the icon of your app along with the iOS store and/or Google Play logos, for at least 3 seconds.

Messages that are programmed 3 weeks before broadcast benefit from a rebate per period. Scheduling of ads is carried out every Thursday for a period of one week from Saturday to Friday, starting 3 weeks later. Except Prime slots (labelled 1800 - 2199) Except VIP slots and except Event slots

• Your purchase is firm after confirmation of your request by TF1 Publicité (no cancellation possible). • The order price discount cannot be combined with any other bonus and/or discount, whatever its nature. • It is impossible to combine the purchase of a traditional Spot-by-Spot campaign with a "Pure Players" campaign. There needs to be at least one inactive week between a classic Spot-by-Spot campaign and a "Pure Players" campaign.

TF1 2019 18 Commercial conditions CLASSIC SPACE/SPOT-BY-SPOT BUYING CATEGORIAL PACKAGES

ENTERTAINMENT

THE BENEFIT

A 45 to 55% discount depending on your date of entry into the schedule.

WHO IS IT FOR ? Any advertiser from the following sectors: • Publishing (F 16) • Phone customising (V 49020801) • Message dialogue content providers (S 490204) • Performing arts (V32020301) : advertiser producing live performance under the meaning of the current legislation AND with ticketing arrangements specific to the performance which is the subject of the advert.

CONDITIONS

• 3 weeks before broadcast:

45% discount applied to the Gross Revenue Rate. Scheduling is done every Thursday for a period of one week from Saturday to Friday, excluding Events and VIP slots. • 5 days before broadcast:

55% discount applied to the Gross Revenue Rate.

Scheduling is done every Thursday for a period of one week from Saturday to Friday, excluding Events and VIP slots. This offer is open until three rolling days prior to broadcast. An increase may be applied to the campaign when a visual or sound element is highlighted*: for advertisers from a sector other than “Media Information” (F33) or +55% 20% discount applied to the Gross Revenue Rate. “Audiovisual Content Provider” (S490207) or social media (V49030104) + 10% for advertisers from the sectors “Media Information” (F33) or “Audiovisual Content Provider” (S490207) or social media (V49030104) The discount cannot be combined with any other bonus and/or discount, whatever its nature.

* It is forbidden to promote the media or overprint in large letters.

TF1 2019 19 Commercial conditions CLASSIC SPACE/SPOT-BY-SPOT BUYING CATEGORIAL PACKAGES

COLLECTIVE \tab p.25

THE BENEFIT 30% discount applied to the Gross Revenue Rate, which may be combined with the standard discount and consolidation bonus.

WHICH CAMPAIGN?

A "Collective" campaign in the sense of using material to collectively promote the supply of goods and services that are presented in a generic way, excluding the promotion of a particular brand of these goods and services.

CONDITIONS

Subject to the prior approval of TF1 Publicité regarding the "Collective" nature of the campaign.

GOVERNMENT & PUBLIC INTEREST

THE BENEFIT 30% discount applied to the Gross Revenue Rate, which may be combined with the standard discount and consolidation bonus.

WHICH CAMPAIGN?

A government or public interest campaign, in the sense of the use/purpose of the material.

TF1 2019 20 Commercial conditions CLASSIC SPACE/SPOT-BY-SPOT BUYING CATEGORIAL PACKAGES

SMEs, SMIs & NEW ADVERTISERS THE BENEFIT 50% order price discount on the Gross Invoiced Revenue of your campaign (excluding Events slots)

WHO IS IT FOR ? SMEs-SMIs: Advertisers or Group of advertisers with less than 50 million euros in consolidated revenue in 2018.

New Advertisers: Any advertiser or group of advertisers not advertising on TF1 in 2018.

Any advertisers that change their name in 2019 or are advertising for a brand in 2019 that has already been the subject of marketing in 2018, will not be considered a New Advertiser.

CONDITIONS Only available with a spot-by-spot purchase

Not valid with any other bonus and/or discount.

TF1 2019 21 Commercial conditions CLASSIC SPACE/SPOT-BY-SPOT BUYING PRICE ADJUSTMENTS

MULTI -SECTOR

SINGLE PRODUCT No increase for promoting various sector codes for a single product, if justified in the creation of the ad.

MULTI-PRODUCT > Visual presence (without sound mention) for a duration of under 3 seconds: No surcharge for promoting various sector codes for different products/brands from the same advertiser or group of advertisers, if justified in the creation of the ad.

> Sound mention for a duration lasting less than 3 seconds: +5% on the Gross Price for each additional product/ brand sector code.

> Presence and/or sound mention for a duration of more than 3 seconds: +5% on the Gross Price for each additional product/ brand sector code.

MULTI -ADVERTISERS

Promotion of a visual image or sound bite for another advertiser within a single advert, including a "social network" *:

> Presence and/or sound mention for a duration of less than 3 seconds: + 5% on the Gross Price for each additional advertiser.

> Presence and/or sound mention for a duration of more than 3 seconds: + 20% on the Gross Price for the 2nd advertiser promoted, + 10 % on the Gross Price for each additional advertiser after the 2nd.

*By “social network, we mean an online communication service enabling, in particular, the establishment of a network of friends or professional acquaintances through the provision of interaction, presentation and communication tools and interfaces to their members.

TF1 2019 22 Commercial conditions CLASSIC SPACE/SPOT-BY-SPOT BUYING PRICE ADJUSTMENTS

INTERACTIVE SPOTS A surcharge is applied to the Gross Revenue Rate.

+ 20% if TF1 Publicité is informed of the interactive element on booking

the message

+ 30% if TF1 Publicité is informed of the interactive element after booking the message and in particular on receipt of the recorded advert

By "interactive" message, we mean an audio-visual advertising message incorporating technology that allows the viewer to intervene during its broadcast on TF1, in particular, remote control, computer, smartphone or tablet, in order to reach a dedicated area published by the Advertiser, additional content and/or information (video content, discount offers, games, etc.) about the Advertiser's brand, products or services. TF1 Publicité is authorized to determine the maximum number of interactive spots per ad break and their position within the breaks.

SPECIAL OPERATIONS

For special operations, message rates are increased by +20%

The increase is applied to the gross revenue rate. As part of specific solutions ("road block", "common thread", coverings, required positioning, etc.) or special operations, the advertiser informs TF1 Publicité of the slots and positions that are essential for its advertising in terms of date, slot, format and rate (Premium, Prio). These solutions shall be subject to prior agreement by TF1 Publicité and will be programmed according to Scheduling availability.

TF1 2019 23 Commercial conditions INSOUPCONNABLE © S.PREVOST/LEONIS/ENDEMOL SHINE

CLASSIC SPACE PROGRAMMATIC BUYING: MPI TF1

HOW MPI WORKS P.25

ONE MPI P.29

MPI DATA SHEET 2019 P.32

CPM DATA 5 SCREEN OFFER P.33

TF1 2019 24 Commercial conditions CLASSIC SPACE/PROGRAMMATIC BUYING: MPI TF1 MPI: HOW IT WORKS

INTRODUCTION

MPI, In-Program Advertising, is a buying method where your TF1 campaign is built automatically, based on specific brief criteria you select. It is simple and fast, allowing you to control your costs, with planning carried out by TF1 Publicité.

To do this, you choose your target from different clusters: two clusters of female targets, one cluster of mixed targets and one cluster with a Children target. For each target selected, you negotiate a standard MPI GRP cost ("Base value of 100"). Furthermore, to best meet your requirements when building your campaigns and in order to respond to the different objectives of your messages on TV, this year we have created a tailor-made offer that allows you to customize your brief from a base of mediaplanning criteria which may be supplemented by paid options if you want to have access to more services.

You anticipate the cost of your campaign, bearing in mind that depending on your choices (advertising period, desired daypart allocation, chosen options etc.), the standard MPI GRP cost is adjusted upwards or downwards, based on specific indexes published in our Commercial Terms and Conditions below.

In order to target your customers and prospects more accurately, above and beyond socio-demographic targets, we have created the MPI Data package. This allows you to select Data targets: Shoppers (individuals from households generating the largest amount of brand product purchases from one category (50% of buyer households)) or buyer-intent. Your campaigns are then designed to have the best impact on these marketing targets, thus addressing your marketing objectives more accurately.

Your campaign brief, and information on the plan created, are available in LA BOX, our trading and services platform.

TF1 2019 25 Commercial conditions CLASSIC SPACE/PROGRAMMATIC BUYING: MPI TF1 MPI HOW IT WORKS

THE COST

Before the first MPI programming request, in agreement with TF1 Publicité, a “Base value 100” 30-second net base GRP cost is defined, de-indexed and by target. This "Base value 100" is adjusted according to index grids for each period and daypart per target. The "30 second net base GRP cost" is guaranteed on the basis of a standard rate excluding any Modulo, Premium or Prio adjustment, or other applicable increase.

Modulo, Premium or Prio adjustment, or other applicable increase. TF1 Publicité hereby undertakes to guarantee the “30 second net base GRP cost” resulting from the application of indexes over each period and daypart in respect of the total amount of the net budget indicated in the accepted MPI brief. In the event that this amount is exceeded, TF1 Publicité will apply an additional rebate to respect this commitment.

TF1 Publicité may change the MPI wave programming up to the time of broadcast in order to respect the "30 second net base GRP cost" per period and per daypart. It will be adjusted by applying an additional variation calculated per message.

TF1 2019 26 Commercial conditions CLASSIC SPACE/PROGRAMMATIC BUYING: MPI TF1 MPI HOW IT WORKS

THE BRIEF

CREATION MPI burst programming requests must be communicated by filling in a scheduling brief that is available in LA BOX, indicating: • The targets in terms of number of GRP/GRP Data for target Shoppers or Buyer-intent and the maximum net investment budget.

• The breakdown of GRP/GRP Data on targets: - by daypart (Day/Access/Peak/Night) - by active week - by format on each active week • The option or options selected for this brief within the ONE MPI offer • And in line with the following criteria: - No contextual choice - Between 2 and 6 active weeks - At least 25 weekly GRPs (at least 20 GRPs for the Children Cluster) - Up to 4 formats of 40 seconds max - At least 3 dayparts with 8% minimum GRPs per daypart - Sectors excluding Paris and online gambling/Automotive/Perfumery/Publishing/ Telecommunications/Live Shows May be combined with a spot-by-spot purchase - Access Premium 6 positions - except the option that gives access to just 4 positions

The net budget indicated within the scheduling brief excludes price adjustments for Modulo, Premium or Prio solutions, or other applicable increase.

COMMUNICATION This brief must be sent when Scheduling opens or at the very latest one week before the start date. TF1 Publicité undertakes to inform you of its acceptance/rejection of all or part of the scheduling brief: • Either when returning advertising orders for any application at the opening of scheduling, • or within a maximum of 3 working days (including Premium slot requests) for any application made after scheduling has opened.

TF1 2019 27 Commercial conditions CLASSIC SPACE/PROGRAMMATIC BUYING: MPI TF1 MPI HOW IT WORKS

SCHEDULING

Scheduling of advertising campaigns planned exclusively by TF1 Publicité in accordance with the rules and as close as possible to the objectives you defined in the Scheduling Brief.

TF1 Publicity reserves the right to exceptionally exclude some slots within the framework of the MPI purchasing mode, in addition to the slots ending in 2, 7 or 8 that are systematically excluded from MPI programming. COMMUNICATING THE PLAN You have access to the detailed plan that has been built starting from the 4th week before the broadcast. This plan is available in your dedicated area on LA BOX, our trading and service platform.

The overview of each MPI brief will be sent to you as follows: • Campaigns guaranteed for socio-demographic targets After publication of all consolidated audience figures; so that invoicing can be undertaken on the basis of the overview of consolidated audience figures.

• Guaranteed campaigns on Data targets After publication of all audience data, extrapolated and known the day after the end of the campaign; so that invoicing can be undertaken on the basis of the overview of audience figures extrapolated the day following broadcast. No overview will be updated with audience figures available 8 weeks after broadcast.

Friday 8 March 2019 Updated extrapolations of the ad Thursday 9 March 2019 slot using GRP Mediamat data Updated extrapolations of the GRP observed the following day Data regarding the marketing Broadcast on TF1 on slot 2030 targets for the slot twice a week (as soon as the slot opens) Reference audience extrapolated for the overview of the brief and invoicing

TF1 2019 28 Commercial conditions CLASSIC SPACE/PROGRAMMATIC BUYING: MPI TF1 ONE MPI

To best meet your requirements when building your campaigns and in order to respond to the different objectives of your messages on TV, this year we have created a tailor-made offer that allows you to customize your brief from a base of mediaplanning criteria which may be supplemented by paid options if you want to have access to more services. The MPI briefs will take priority in the Scheduling according to the level of their index resulting from the options selected .

BASE

Base index 100 100

Minimum GRP per active week excl. Children 25

Minimum GRP per active week MPI excl. Children 20

Minimum and maximum number of active weeks 2 to 6

Plan is sent W-4 of start

Week in / Week out Communication  (Example W1: 50 GRP, W2 : O GRP, W3 : 50 GRP…)

Premium Weigh (in net budget of the burst) < 30 %

< 25% on female targets Peak Allocation (2000-2199) < 30% on mixed targets and shoppers

Multi-sector 1 sector code

Multi-advertisers <3s 2 advertisers

CHOICE OF OPTIONS PER BRIEF

Peak time allocations by tranche of 10 pts +2 pts

Exclusion of appointed day (maximum 4 days) per excluded day +0.5 pt

Media planning Exclusion of the Extra-Night > 2400 slots +1 pt

Peak presence on the 1st day (Sunday) +2 pts

or Start the wave in Peak on the 1st day(Sunday) +3 pts

Peak presence on the 1st day (except Sunday) +1 pt or Start of campaign Start the wave in Peak on the 1st day(except +2 pts Sunday)

Premium Weigh (in net budget of the burst) by tranche of 10 pts +1 pt

Premium Change to Premium 4 positions (1.2 or 98.99) +2 pts

Implementation of a detailed roll-out plan +1 pt

Multi-sector (maximum 3 sector codes) per sector code +2 pts

Broadcasting Multi-advertisers <3s (maximum 4 advertisers) per advertiser +1 pt

TF1 2019 29 Commercial conditions CLASSIC SPACE/PROGRAMMATIC BUYING: MPI TF1 ONE MPI OPTIONS

PEAK ALLOCATION (2000-2199) For female targets, for a Peak weight allocation over 25%, the index of the brief will be increased by 2 points per tranche of 10 points (making for example: + 2 points for a Peak allocation of 25% to 34.99%).

On mixed targets and shoppers, for a Peak weight allocation over 30%, the index of the brief will be increased by 2 points per tranche of 10 points (making for example: + 2 points for a Peak allocation of 30% to 39.99%).

BUDGET IN PREMIUM POSITION

For a net budget weight in Premium over 30%, the index of the brief will be increased by 1 point per tranche of 10 points (making for example: + 1 point for a Premium weight of 30% to 39.99%).

MONO MULTI-SECTORS OR MULTI-PRODUCT It is possible to block up to 3 sector codes within the options (subject to selecting this option starting from 2 sector codes), if justified in the ad by the promotion of a visual or sound identity for other brands or products by a single advertiser or a single group of advertisers formed under a different sector code. It is impossible to declare more than 3 sector codes for the same message under MPI purchases.

MULTI-ADVERTISERS It is possible (subject to selecting this option as of 3 advertisers) to promote visual and/or sound identity elements for additional advertisers for less than 3 seconds within a single message, including a "social network"*. Visual and/or sound presence of multi-advertisers for more than 3 seconds and the presence and/or the mention of more than 4 advertisers in one message is not possible with MPI purchases. *By “social network, we mean an online communication service enabling, in particular, the establishment of a network of friends or professional acquaintances through the provision of interaction, presentation and communication tools and interfaces to their members.

TF1 2019 30 Commercial conditions CLASSIC SPACE/PROGRAMMATIC BUYING: MPI TF1 ONE MPI OPTIONS

PRESENCE AT PEAK TIMES (2000-2199) 1ST DAY OF THE CAMPAIGN Scheduling of at least one spot at a Peak time on the first day of your campaign, on Sunday or from Monday to Saturday. START THE BURST IN PEAK ON DAY 1 OF THE CAMPAIGN

For a rise in rapid coverage and for your burst to start the 1st day in Peak, no matter what day your campaign starts (Monday to Sunday), we do not schedule any slots on the first day before slot 2000.

EXCLUSION OF EXTRA-NIGHT You may exclude “after 2400” slots from your scheduling.

EXCLUSION OF APPOINTED DAY, 4 MAXIMUM You may exclude up to four appointed days in one week to have concentrated presence over just 3 days. Each excluded day gives rise to a 0.5 point increase in the brief index.

CHANGE TO PREMIUM 4 POSITIONS (1.2 or 98.99) Preferential positioning in the first and last two positions of a slot.

DETAILED WORKING PLAN For each reservation made in the campaign, you can assign a film to a specific slot or a specific daypart.

TF1 2019 31 Commercial conditions CLASSIC SPACE/PROGRAMMATIC BUYING: MPI TF1 MPI DATA SHEET 2019

TARGETS BY CLUSTER CLUSTER CLUSTER CLUSTER CLUSTER SHOPPERS FEMMES A FEMMES B MIXTES ENFANTS

Femmes RDA 15-49 ans Femmes RDA 25-59 ans Individus 25-49 ans Enfants 4-10 ans Femmes RDA avec enfants Femmes 25-59 ans Individus 25-59 ans les individus appartenant Femmes RDA + enf. < 25 ans Femmes 35-49 ans Individus 15-49 ans Exclusivement du aux foyers générant le plus Femmes 25-49 ans Femmes 35-59 ans Individus 35-59 ans 1er janvier au de quantités achetées de Femmes 15-49 ans RDA < 60 ans 20 octobre 2019 inclus marques d’une catégorie Intentionnistes (50% des foyers acheteurs) banque, assurance

PERIOD INDICES

1/1 7/1 11/2 11/3 8/4 29/4 13/5 1/7 15/7 29/7 19/8 2/9 21/10 4/11 23/12 Periods > > > > > > > > > > > > > > > 6/1 10/2 10/3 7/4 28/4 12/5 30/6 14/7 28/7 18/8 1/9 20/10 3/11 22/12 31/12 Indices ex target 75 90 85 105 100 95 117 100 75 60 105 120 105 115 90 Children 4-10 yo Target market 75 90 90 90 90 90 90 90 90 90 130 150 Children 4-10 yo

DAYPART INDICES BY CLUSTER

CLUSTER CLUSTER CLUSTER CLUSTER Day-part Intitulés d'écran SHOPPERS FEMMES A FEMMES B MIXTES ENFANTS

Day 0300 à 1799 90 85 85 100 85 Access 1800 à 1999 100 100 100 100 Peak 2000 à 2199 135 135 130 135 Night 2200 à 2899 75 80 70 80

TF1 2019 32 Commercial conditions CLASSIC SPACE/PROGRAMMATIC BUYING: MPI TF1 CPM DATA 5 SCREEN OFFER NEW A UNIQUE OFFER TO DELIVER 10 MILLION* CONTACTS* * TO YOUR SHOPPER TARGETS ON ALL SCREENS

CPM OFFER CPM OFFER CPM OFFER CPM OFFER DATA DATA DATA DATA 5 SCREENS CPM OFFER 5 SCREENS 5 SCREENS 5 SCREENS DATA 5 SCREENS

THE BENEFIT TF1 Publicité proposes a 5 screen offer sold at net CPM to enable its clients to benefit from the effectiveness of targeting shoppers on all screens.

CONDITIONS & PRINCIPLES OF THE OFFER • To program this solution, choose the market which corresponds to your product among the 44 Shopper targets proposed. • Starting from the date your communication begins, a wave over 3 to 4 weeks for your product with a maximum 20 second format is programmed by the teams at TF1 Publicité (MPI). The distribution of contacts per media and per scheduling time slot will be communicated to you, respecting the parameters of the offer* (+/- 5% depending on availability in the scheduling). • Reception of the campaign brief must take place at least 4 weeks before the start of the wave. • This offer is open to all advertisers of FMCG products in the markets concerned. • At the end of the wave, a review of the number of contacts will be communicated on receipt of recorded Shopper audiences, that is approximately 8 weeks after the end of the wave. • Billing will be performed per media format on the basis of the amounts invested on each of the formats. Shopper audiences are audiences that are known 1 day after broadcasting. • The CPM DATA 5 SCREEN offer is subject to the terms and conditions applicable for each of the media formats.

EXAMPLES OF NET PRICES EXCL. TAX Details of the prices by category, by source and added value of the solution of the mechanism are in Annex on page 62 10 million Shopper 10 million 10 million Shopper "Shower Gel” contacts “Soft-rind cheese” “Bar of chocolate” CPM at 14€*** Shopper contacts Shopper contacts €135,200 CPM at 12€*** CPM at 13€*** €115,500 €130,000

* Distribution of contacts: by media (60% on TF1 - 30% on TNT1 - 10% on MyTF1) and by programming period (44% day - 15% access - 34% peak - 7% Night) ** Media-planning concept, the contact is one exposure to a medium. * * * Resulting from the weighted average of the net CPM applied to each separately purchasable medium / media - average CPM based on 20 seconds . CPM rounded to the unit, detailed in the order: €13.52€ / €11.55 / €13.00 TF1 2019 33 Commercial conditions DEMAIN NOUS APPARTIENT © F. MALOT

CLASSIC SPACE TERMS AND CONDITIONS FOR CLASSIC ADVERTISING SPACE

SECTOR PRICING P.35

VOLUME DISCOUNT P37

TF1 2019 34 Commercial conditions CLASSIC SPACE / TERMS AND CONDITIONS FOR THE CLASSIC SPACE SECTOR PRICING: PRICES 1 & 2 TF1 Publicité publishes two periodical rate tables based on a 30-second Advertising Message format. TF1 Publicité reserves the right to apply Modulo price adjustments consisting of the application of an increase or decrease in the price for all Guaranteed GRP Cost purchases. In the event of the implementation of a Modulo over a given period, TF1 Publicité will publish the application period and the advertising slots concerned no later than 10 calendar days before the start of the aforesaid period.

Any product from the Distribution family whose ad content requires blocking of sector 17010301 - GMS, Hard discount must enter it as the principal sector in case of multisectorization. PRICES 1 Applicable to the following families (F) and/or classes (C), and/or sectors (S), and/or varieties (V) listed in the 2019 TV product catalogue: • DRINKS (F 01) excluding specific products indicated under prices 2 • FOOD (F 02) excluding specific products indicated under prices 2 • SPECIFIC PRODUCTS FROM THE CLOTHING – ACCESSORIES – TEXTILES FAMILY (F 04): - Shoes-Accessories (S 040101) Menswear and womenswear (S 040201), Womenswear (S 040203), Children's clothing (S 040205), Lingerie (S 040301), Stockings - tights - socks (S 040303), Swimwear (S040304), Jewellery (S 040502) • HOUSEHOLD APPLIANCES (F 07) excluding specific products indicated under prices 2 • SPECIFIC PRODUCTS FROM THE FURNITURE-DECORATION FAMILY (F 08): - Baby furniture, childcare (S 080106) • CLEANING (F 09), • HEALTH & BEAUTY (F 10) excluding specific products indicated under prices 2 • TEACHING-TRAINING (F 15) • PHARMACY - MEDICINE (F 26) excluding specific products indicated under prices 2 PRICES 2 Applicable to the following families (F) and/or classes (C), and/or sectors (S), and/or varieties (V) listed in the 2019 TV product catalogue: • PRODUCTS SPECIFIC TO THE DRINKS FAMILY (F 01): - Sodas, tonics (V 01010201), - Energy drinks (V 01010204), - Tea-based drinks (V 01010205), - Shandies and alcohol-free beer (V 01010208), - - Alcohol-free aperitifs (V 01010209) • PRODUCTS SPECIFIC TO THE FOOD FAMILY (F 02): - Coffees (V 02030201) - Institutional dairy products (V 02040101), - Institutional fruit and vegetables (V 02100101), - Institutional meats (V 02100501), - Institutional seafood products (V 02100601), - Institutional poultry and game (V 02100701), - Institutional luxury food products (V 02100803) TF1 2019 35 Commercial conditions CLASSIC SPACE / TERMS AND CONDITIONS FOR THE CLASSIC SPACE SECTORSECTOR PRICING: PRICING: PRICESPRICES 1 & 1 2& 2

PRICES 2 (continued) • CLOTHING – ACCESSORIES – TEXTILES (F 04), excluding specific products indicated under prices 1 • PRODUCTS SPECIFIC TO THE HOUSEHOLD APPLIANCE FAMILY (F 07): - Household washing (S 070101), - Cooling (S 070102), - Vacuum cleaners - Cleaners (S 070103), - Cookers, ovens, hobs, microwave ovens (S 070104), - Heating (S 070105), - Air care (S 070107), - Light bulbs (S 070111) - Batteries (S 070112), - Institutional appliances (S 070114) • FURNITURE – DECORATION (F 08), excluding specific products indicated under prices 1 • PRODUCTS SPECIFIC TO THE HEALTH & BEAUTY FAMILY (F 10): - Male deodorants (V 10020202), - Male razors and blades (S 100204), - Denture cleaning (S 100206), - Male shaving products (S 100208), - Male perfumes and aftershaves (S 100302), - Mixed perfumes and aftershaves (S 100306), - Male beauty and facial care (V 10040202 and V 10040207), - Male external slimming products (V 10040602), - Male hair colouring (V 10060202) - Lightening products (sprays, gels) excluding shampoos and masks (V 10060203) - Male hair strengthening products (powders, sprays…) (V 10060204) • AUTOMOTIVE TRANSPORT (F 11) • TRAVEL-TOURISM (F 12) • ENERGY (F 13) • PUBLISHING (F 16) • DISTRIBUTION - SPECIALISED BRANDS INCLUDING ONLINE (F 17), • FINANCIAL AND INSURANCE ESTABLISHMENTS (F 18), • GARDENING – DIY - AGRICULTURE (F 19), • SERVICES (F 20), • PROPERTY - ALL NETWORKS (including online services) (F 21), • FINANCIAL ADVERTISING (F 22), • CORPORATE (F 23), • SPECIFIC PRODUCTS OF THE PHARMACY - MEDICINE FAMILY (F 26) : - Healtcare items and devices (S 260101), - Tonics and Vitamins (S 260107), - Anti-smoking and anti-alcohol treatments (S 260109), - Hearing devices (S 260111), - Institutional public pharmaceuticals (S 260112), - Support equipment for people with disabilities (S 260401) • AUDIOVISUAL – PHOTO - CINEMA (F 30) • SPORTS EQUIPMENT (F 31) • CULTURE AND LEISURE (F 32) • MEDIA INFORMATION (F 33) • TELECOMMUNICATIONS (F 49) • IT (including office equipment and printers) (F 50) • BUILDING AND PUBLIC WORKS (F 55) • INDUSTRY (F 70) TF1 2019 36 Commercial conditions CLASSIC SPACE / TERMS AND CONDITIONS FOR THE CLASSIC SPACE VOLUME DISCOUNT

Family A comprises the following families (F), and/or Family B is comprised of the following families (F), and/or classes (C), and/or sectors (S), and/or varieties (V) listed classes (C), and/or sectors (S), and/or varieties (V) listed in in the 2019 TV product catalogue: the 2019 TV product catalog: • Drinks (F 01), • Clothing – Accessories – Textiles (F 04), • Food (F 02), • Household Appliances (F07), • Cleaning (F 09), • Furnishings - Decoration(F 08), • Auto Services and Centers (S 110102), • Health & Beauty (F 10), • Travel and Tourism (F 12) excluding Restaurants (S 120107), • Automotive Transport (F 11) excluding Auto centres • Energy (F 13), and services (S 110102), • Teaching-Training (F15), • Restaurants (S 120107), • Publishing (F 16), • GMS, Hard Discount (S 170103), • Distribution – Remote Sales (F 17) excluding GMS, Hard • Financial and insurance establishments (F 18), Discount (S 170103), • Services (F 20), • Gardening - DIY – Agriculture (F 19), • Media Information (F 33), • Property (F 21), • Telephony services and offers (S 490101), • Financial Advertising (F 22), • Corporate (F 23), • Access providers (V 49030101), • Pharmaceuticals - Medicine (F26), • Convergence (C 4904). • Audiovisual – Photo - Cinema (F 30), Any advertiser investing in classic advertising space on TF1, • Culture and Leisure (F 32), between 1 January and 31 December 2019, at least • Telecommunications (F49) excluding Telephone services and offers (S 490101), Service Providers (V 49030101) €100,000 Gross Negotiated, present or not in 2018, having a and Convergence (C 4904), decreasing volume calculated at the first euro, by Gross • IT (including office equipment and printers) (F 50), Negotiated Revenue tranche, according to the following • Building and Public Works (F 55), scale: • Industry (F 70). Advertisers who invest at least €50,000 in Gross Negotiated value in a TF1 Classic Space, between January 1 and December 31, 2018, regardless of whether they were present in 2018, shall benefit from a volume discount calculated after the 1st euro per tranche of Gross Negotiated Revenue in line with the following FAMILY A scale: FAMILY B

For information For information purposes: purposes: Rate applicable to Rate applicable to Tranches of gross resulting rate at the Tranches of gross resulting rate at the gross the gross negotiated revenue first euro on the negotiated revenue the first euro on negotiated revenue negotiated revenue between January 1 and gross negotiated between January 1 and the gross for the tranche for the tranche December 31, 2019 revenue at the December 31, 2019 negotiated maximum value of revenue at the the tranche maximum value from € 0 to € 200,000 4.00 % 4,00 % from € 0 to € 200,000 4.50% of the tranche4.50% from € 200,000 to € 400,000 4.50 % 4.25 % from € 200,000 to € 500,000 5.50% 5.10% from € 400,000 to € 700,000 5.00 % 4.57 % from € 500,000 to € 900,000 6.50% 5.72% from € 700,000 to € 1,000,000 5.50 % 4.85 % from € 900,000 to € 1,500,000 7.50% 6.43% from € 1,000,000 to € 1,500,000 6.00 % 5.23 % from € 1,500,000 to € 2,100,000 8.50% 7.02% from € 1,500,000 to € 2,000,000 6.50 % 5.55 % from € 2,100,000 to € 2,700,000 9.50% 7.57% from € 2,000,000 to € 2,500,000 7.00 % 5.84 % from € 2,700,000 to € 3,300,000 10.50% 8.11% from € 2,500,000 to € 3,000,000 7.50 % 6.12 % from € 3,300,000 to € 3,900,000 11.50% 8.63% from € 3,000,000 to € 3,500,000 8.00 % 6.39 % from € 3,900,000 to € 4,500,000 12.00% 9.08% from € 3,500,000 to € 5,000,000 8.50 % 7.02 % from € 4,500,000 to € 5,100,000 13.00% 9.54% from € 5,000,000 to € 9,000,000 9.00 % 7.90 % from € 5,100,000 to € 6,000,000 13.50% 10.13% from € 9,000,000 to € 15,000,000 9.50 % 8.54 % from € 6,000,000 to € 8,000,000 14.00% 11.10% from € 15,000,000 to € 22,000,000 10.00 % 9.00 % from € 8,000,000 to € 10,000,000 15.00% 11.88% from € 22,000,000 to € 30,000,000 10.50 % 9.40 % from € 10,000,000 to € 15,000,000 15.50% 13.09 % from € 30,000,000 to € 38,000,000 11.00 % 9.74 % from € 15,000,000 to € 20,000,000 16.00% 13.82 % from € 38,000,000 to € 46,000,000 11.50 % 10.05 % € 20,000,000 and over 16.50% from € 46,000,000 to € 62,000,000 12.00 % 10.55 % € 62,000,000 and over 13.00 %

For a multi-sector advertiser, the family selected will be the one in which the advertiser makes the majority of its investments with TF1 in 2019. BRACKET FOR APPLICATION AND PAYMENT OF THE BONUS The basis for calculating the volume discount is the Gross Negotiated Revenue for Classic Space. The volume reduction is calculated per advertiser, all products and all buying methods combined, and returned at the end of the order (see Financial Conditions: article 7 of the TF1 Publicité Classic Space Terms and Conditions of Sale). The volume discount may not be applied on investments benefiting from the SME-SMI and New Advertiser package, and those benefiting from special conditions for the "Entertainment” and "Pure Player" campaigns, or governmental and public interest campaigns.

TF1 2019 37 Commercial conditions CLASSIC SPACE / TERMS AND CONDITIONS FOR THE CLASSIC SPACE VOLUME DISCOUNT

REBATE FOR VOLUME DISCOUNT Any advertiser present on TF1 in 2019, and who was present in 2018, shall benefit from a financial rebate of the volume discount, deducted from the invoice and applied to the Gross Negotiated Revenue for 2019 (from the 1st euro, excluding the impact of unpaid amounts when due). To determine the amount of the payment, TF1 Publicité will apply a discount rate to the Gross Negotiated Revenue for 2019, calculated on the basis of its Gross Annual Negotiated Revenue in 2018, according to the following scales for each family:

FAMILY A FAMILY B Rate applicable to Rate applicable to Gross negotiated Gross negotiated Rate applicable to the gross negotiated the gross negotiated revenue 2018 revenue 2018 the gross negotiated revenue for 2019 revenuerevenue forfor 20192017 from € 0 to € 100,000 0.00 % from € 0 to € 50,000 0.00% from € 100,000 to € 300,000 1.30 % from € 50,000 to € 100,000 1.30% from € 300 000 to € 800,000 1.50 % from € 100,000 to € 300,000 1.60% from € 800,000 to € 1,300,000 1.70 % from € 300,000 to € 500,000 1.90% from € 1,300,000 to € 1,800,000 1.90 % from € 500,000 to € 1,000,000 2.20% from € 1,800,000 to € 2,300,000 2.10 % from € 1,000,000 to € 1,500,000 2.50% from € 2,300,000 to € 3,000,000 2.30 % from € 1,500,000 to € 2,000,000 2.80% from € 3,000,000 to € 5,000,000 2.50 % from € 2,000,000 to € 2,500,000 3.10% from € 5,000,000 to € 7,500,000 2.70 % from € 2,500,000 to € 3,000,000 3.40% from € 7,500,000 to € 10,000,000 2.90 % from € 3,000,000 to € 4,000,000 3.70% from € 10,000,000 to € 12,500,000 3.10 % from € 4,000,000 to € 5,000,000 4.00% from € 12,500,000 to € 15,000,000 3.30 % from € 5,000,000 to € 6,000,000 4.30% from € 15,000,000 to € 20,000,000 3.50 % from € 6,000,000 to € 8,000,000 4.60% from € 20,000,000 to € 30,000,000 3.70 % from € 8,000,000 to € 10,000,000 4.90% from € 30,000,000 to € 40,000, 4.00 % from € 10,000,000 to € 15,000,000 5.20% from € 40,000,000 to € 50,000,000 4.30 % from € 15,000,000 to € 20,000,000 5.50% from € 50,000,000 to € 60,000,000 4.60 % € 20,000,000 and over 5.80% € 60,000,000 and over 4.90 %

To calculate the 2019 discount to be applied to the invoice, the 2019 scale in which the advertiser made the majority of investments for 2018 shall be used. If the advertiser belongs to a group of advertisers in 2019, the Gross Negotiated Revenue for 2018 used shall be that of the group of advertisers. The rate applied shall be identical for all advertisers belonging to the same group. Any advertiser, who in 2019 invests separately from a group of advertisers to which it belonged in 2018, shall benefit from a discount calculated on the basis of the Gross Negotiated Revenue invested separately in 2018.

BRACKET FOR APPLICATION AND PAYMENT OF THE BONUS The volume rebate will be applied to the invoice. This amount shall be calculated on the basis of the gross negotiated revenue for 2019. Its allocation is subject to the timely payment of the amounts that served as a basis for its calculation, in accordance with the TF1 Publicité Terms and Conditions applicable in 2019 (see Financial terms and conditions: article 7 of the TF1 Publicité Classic Space Terms and Conditions of Sale). The definitive calculation of the volume discount shall be undertaken pursuant to the present commercial terms and conditions for 2018 during Q1 2020. TF1 Publicité shall incorporate, into the end of order credit, the difference between the total amount of the volume discount and the deposit attributed to the invoice. If there is a credit balance in favour of TF1 Publicité, the total amount shall be deducted from the end of order credit and an invoice may be issued. Any potential payments shall then be made at the time of issue of the credit note by virtue of these commercial terms and conditions, during Q1 2020.

TF1 2019 38 Commercial conditions C’EST CANTELOUP © C.CHEVALIN

CLASSIC SPACE TV, DRIVING PERFORMANCE

MPI PERFORMANCE P.40

TF1 ANALYTICS P.43

TF1 2019 39 Commercial conditions TV, DRIVING PERFORMANCE ADVERTISING FOR PERFORMANCE

MPI PERFORMANCE: THE 1st TV PACKAGE AIMED AT PERFORMANCE THE BENEFIT

TF1 Publicité is committed to the efficiency of sales for Shopper targeting via a Marketing Scan test.

HOW IT WORKS The national TV campaign is optimized in GRP Shoppers.. This national plan optimized in GRP Shoppers is tested on a test area by MarketingScan in terms of efficiency on sales value. An alternative optimized plan for socio-demographic target at ISO BUDGET NET is tested on another test area. Sales value is measured through the distributor panels of MarketingScan's test areas (greater Angers, Le Mans and Poitiers regions).

Example:

National plan Alternative plan 120 / 110 = 9% optimized in optimized in  Optimized plan in SHOPPER TARGET SOCIO-DEMO GRP Shoppers is 9% more tested on an area 1 tested on an area 2 efficient

Efficiency index on sales Efficiency index on sales by value: 120 by value: 110

TF1 PUBLICITÉ COMMITS TO REMUNERATING ITS SPACES IN RELATION TO THE EFFICIENCY DIFFERENTIAL NOTED BETWEEN THE 2 AREAS

WHO IS IT FOR ? Eligible advertisers: advertisers with references within one of the 44 categories made available freely in Popcorn in the framework of the Shoppers package optimized on the following socio-demographic targets: - 15-34 yo - 25-34 yo - aged 25-49 - 15-49 yo - Ind. AB+ - AB+ 25-49 yo - -Women 25-34 yo - -Women 35-49 yo - Women 25-49 yo - WHS <50 yo - WHS with children < 15 yo - WHS with children < 25 yo

TF1 2019 40 Commercial conditions TV, DRIVING PERFORMANCE ADVERTISING FOR PERFORMANCE

MPI PERFORMANCE / PRACTICAL GUIDE

CONDITIONS • Offer reserved for eligible advertisers and valid only in the framework of an MPI Data Shoppers purchase on TF1. • TV burst with a minimum of 300 GRP TTV on socio-demographic target. • Definition of a Shopper Base of 100 and a Socio-demographic (SD) Base of 100 for the product reference in question. • Optimization of TF1 alternative plan carried out by TF1 Publicité in coordination with the agency / advertiser. • Receipt of the brief at least 4 weeks before the start of the campaign • GRP Shoppers differential of at least 15% between the national plan and the alternative plan. • All MPI PERFORMANCE requests are subject ot prior agreement from TF1 Publicité.

HOW THE TEST WORKS • If the efficiency differential is negative (greater efficiency of socio-demographic targeting), the performance of the MPI Shoppers burst will be reassessed on the basis of the negotiation/initial Base 100 on the target socio-demographic. We will recalculate the number of socio-demographic GRP that should have been delivered on the basis of the negotiation associated with this target. If the socio-demographic GRP recorded on the MPI Shoppers plan shoppers are lower than the planned number of GRP, a free amount defined in Kantar gross will be scheduled on a future burst reserved for the same target socio-demographic.

• If the efficiency differential is strictly greater than 0 and strictly less than 3.99%, the billing will remain unchanged.

• If the efficiency differential is greater than or equal to 4% in favor of data targeting, rebilling of the Base 100 Shoppers, increased under the following conditions: o Index grid: • Between 4% and less than 5%: The Base 100 Shoppers will be indexed at 105 • Between 5% and less than 6%: The Base 100 Shoppers will be indexed at 106 • Between 6% and less than 7%: The Base 100 Shoppers will be indexed at 107 • Between 7% and less than 8%: The Base 100 Shoppers will be indexed at 108 • Between 8% and less than 9%: The Base 100 Shoppers will be indexed at 109 • 9% and over: The Base 100 Shoppers will be indexed at 110

Rebilling will take place after MarketingScan produces test results, that is 8 weeks after the end of the campaign.

The results of the MarketingScan study are the property of TF1 Publicité. TF1 Publicité may therefore disclose the results of the study to third parties at the sole discretion of TF1 Publicité.

TF1 2019 41 Commercial conditions TV, DRIVING PERFORMANCE ADVERTISING FOR PERFORMANCE

MPI PERFORMANCE / PRACTICAL GUIDE

EXAMPLE BEFORE THE TEST

• An advertiser from the chocolate confectionery sector buys an “MPI Performance” package with a budget of €300,000 on TF1. • For this reference, its socio-demographic (SD) target is Women 25-49 years old. • Base 100 SD Women 25-49 years old is 1700. • The translated Base 100 Shoppers for chocolate confectionery is 1283.

DURING THE TEST

• The sales efficiency of the national campaign optimized in GRP chocolate confectionery Shoppers is tested on an area 1. • In area 2, an alternative plan only broadcast to this area is optimized in GRP Women 25-49 years old (switch-over of slots in the area) and is tested in terms of efficiency over sales in the same way.

AFTER THE TEST

Scenario 1: the efficiency differential is 6% - The campaign’s base of 100 Shoppers will be indexed at 107 and will therefore increase to 1373, which will result in rebilling.

Scenario 2: the efficiency differential is 3% - We have proven that your sales were better by optimizing in Shoppers, but we will not increase the cost of your campaign.

Scenario 3: the efficiency differential is negative - We recalculate the number of GRP Women 25-49 years old which should have been delivered on the basis of the negotiation associated with the target, making 1700. If we notice, for example that the number of GRP on this 100 base should have been 380 but that it is that only 350 on the target Women 25-49 yo, TF1 Publicité undertakes to program during the advertiser’s next burst to the same socio-demographic target a free amount in gross Kantar that corresponds to this GRP differential .

TF1 2019 42 Commercial conditions OUR MARKETING SOLUTIONS INCREASE YOUR DIGITAL TRAFFIC

TF1 ANALYTICS* TRACKING BY TF1 ANALYTICS 3 STEPS TO INCREASE YOUR DIGITAL TRAFFIC

TRACKING OPTIMIZATION RESULTS 1 2 3

Real time control of the Media planning Increase your digital traffic impact of your TV ads on optimization and thanks to the efficiency of your digital KPIs prioritization of the screens TF1 Analytics that count for your brand Visits - leads - APP download - CPV - CPL - CPD

TRACKING

AVAILABLE RESULTS THE METHOD DELIVERABLES

Placement of a tag at least 2 weeks Results available online on the before the start of the campaign on platform Realytics and on La Box: Generation of visits / leads / app the measured website/mobile app to downloads: results by TF1 group calculate its natural (baseline) traffic Direct Impact: calculation of its effects on channel, by daypart and by slot, by the site/app within 5-6 minutes after the TV

preferential location, number of visits spot is broadcast. Receipt of the copy for automatic or downloads by GRP. recognition of the spot broadcast Indirect Impact: measures the persistent

(fingerprinting technology). The effect, that is after the 5-6 mins following the Costs per visit / lead / app ad and up to 2 weeks after the end of the advertiser provides TF1 Publicité download. campaign (attribution of effects at channel with its TV plan to be measured level). (spot detail). Drive-to-web report OPTIMIZATION

FUNCTIONALITY CALENDAR On the seventh day, and subject to there being a The optimization is carried out jointly by TF1 Publicité sufficient number of slots, the first assessment and in agreement with the client and according to optimization for the following weeks of campaign is availability within the schedule. carried out. The campaign is invoiced in line with the usual A second optimization can take place if necessary and conditions. For performance commitment, refer to the depending on the duration of the campaign. TF1 Analytics Perf. offer.

SPOT-BY-SPOT PURCHASE ACCESSIBILITY SOLUTION AVAILABLE ON ESTIMATE - CONSULT US • Offer open to advertisers selling all or part of their services/products via an Internet site or a mobile application and the product/service that is the object of the advertisement (indication of a URL for a website or a Store for a mobile application) must be available only via this site or mobile application • Offer open to SME-SMI advertisers that have consolidated revenue of less than 50 million euro in 2018 • Spot-by-spot purchase Minimum duration of campaign: 15 days TF1 2019 43 Commercial conditions *Powered by Realytics OUR MARKETING SOLUTIONS BUY BASED ON PERFORMANCE

TF1 ANALYTICS PERFORMANCE

THE PRINCIPLE TV campaigns billed according to the Drive-to-Web(DTW) or Drive-to-App (DTA) results they provide. TF1 Publicité optimizes your media plan to maximize its performance. At the end of the campaign, you are invoiced the amount owed for the performance achieved thanks to TV.

THE BENEFIT This offer allows you to buy your TV campaign depending on the actual performance that it generates for your Internet site or mobile application. You have the benefit of personalized follow-up of your campaign, with regular optimization performed by TF1 Publicité to maximize your performance. Your goal is our goal!

THE MECHANICS - On the basis of a Drive-to-Web or Drive-to-App history, TF1 Publicité offers you a mode of variable purchase in relation to established performance. A minimum purchase amount is engaged, whatever the performance. - Performance of the TV burst is measured in real time by a trusted third party and TF1 Publicité optimizes the plan over the course of the campaign in order to maximize the DTW / DTA benefits. - At the end of the burst, you are invoiced on the basis of the performance generated by your TV campaign THE CONDITIONS  Offer open to advertisers selling all or part of their services/products via an Internet site or a mobile application and whose product/service that is the object of the advertisement (indication of a URL for a website or a Store for a mobile application) must be available only via this site or mobile application  Offer open to SME-SMI advertisers that have consolidated revenue of less than 50 million euro in 2018  A minimum DTW / DTA history is required to implement the mechanics of the made-to- measure performance The creative films, bearers of a call-to-action, are the same as those of the history. In the same way, the trusted third party operating the tracking remains the same.  Spot-by-spot purchase TF1 advertising has mastery over its media planning and reserves the right to optimize over the course of the campaign, subject to Scheduling availability  Quote upon request Subject to validation of the conditions of eligibility by TF1 Publicité.

TF1 2019 44 Commercial conditions DENIS BROGNIART © P. LEROUX / ALP

SPONSORSHIP

TF1 2019 45 Commercial conditions SPONSORSHIP

AN ENCOUNTER BETWEEN A BRAND/PRODUCT AND A PROGRAM Sponsorship allows you to enhance the image of a brand or a product, appropriating all the induced values of the sponsored program. This communication is outside ad breaks and it closely combines the brand values with those of a TV show. Sponsorship offers many advantages:

EMERGENCE TRANSFER OF VALUES BRANDING SIMPLICITY

NEW RULES, NEW LEVERS FOR EFFICIENCY Further to the softening of regulations applicable to sponsorship, since 15 February 2017 all advertisers authorized to communicate on television can now present their product(s) and mention their advertising slogan in sponsorship billboards*.

As part of this new momentum, the advertising agencies members of the SNPTV, including TF1 Publicité, have studied the levers for effective sponsorship and identified the components that best contribute to effectiveness:

…for heightened Sponsorship, an effective 3 creative levers to be impact mode of communication activated…

Spontaneous +4 Play with the Spontaneous +20 notoriety points codes of the notoriety points show Stimulate the Buyer-intent +7 Intent to buy +23 points attention points Highlight the product Image +10 Image +25 points points

Sources: Impact Mémoire for SNPTV – Analysis of 78 Sponsorship post-tests (2016 and 2017) including 106 BB for creative components. Differential between exposed vs little or non-exposed / Diversity of sectors, notoriety, channels, programs and media allocation. Average: 1,000 GRP

* NB: The messages and mentions may neither directly incite the purchase or hire of the sponsor’s products/services nor include a promotional reference. Billboards should include a clear sponsorship message (such as “Here is your program with...”). In accordance with the interpretation of the legislation by SNPTV, the price of the product/service and the interest rate relating to an offer of credit may not be mentioned.

TF1 2019 46 Commercial conditions SPONSORSHIP

PRICES

Sponsorship packages are subject to a per-unit price expressed as gross or net. They are available on La BOX or on request from the sales teams of TF1 Publicité LIVE (see contacts on the TF1 Publicité website www.tf1pub.fr).

SPONSORSHIP BILLBOARD FORMATS

Billboard of the sponsored program formats depend on the type of sponsorship program and the nature of what is being broadcast (e.g. a program or trailer), according to the following rules:

Trailer Start of program After a break End of program

Sporting events Contact us

Offers available to a minimum of 4 7’’ 7’’ 7’’ 7’’ sponsors Offers available to 7’’ 8’’ 8’’ 8’’ 2 or 3 sponsors Short formats - 8’’ - 3’’ (excl. weather)

TF1 2019 47 Commercial conditions SPONSORSHIP PACKAGES

To meet all the requirements of our advertisers and offer maximum clarity, TF1 Publicité’s sponsorship offer is segmented into three types of solution: the EVENT packages and the CONTEXT packages.

EVENT PACKAGES

THE BENEFIT EVENT packages include major events and TF1 annual shows (sporting events, The Voice, Koh Lanta, NRJ Music Awards, etc.) that are extremely popular with viewers. Achieving strong audience performance with advertising targets, these programs provide advertisers who sponsor them very high visibility and maximum impact on the brand image, through powerful multi-media campaigns.

HOW IT WORKS The first key: the multi-media program brand-.

A range of events packages, covering all genres and advertising targets.

The duration of your advertising campaign is linked to the event in question.

These packages will be available on TF1 Publicité's website www.tf1pub.fr and LA BOX, or on request from the sales teams of TF1 Publicité LIVE (see contacts on the website of the production department).

CONTEXT PACKAGES

THE BENEFIT CONTEXT packages place the emphasis on in-show programming and genre with modular sponsorship duration for maximum flexibility.

HOW IT WORKS

2 keys: the recurring program brand (50 mn Inside, Téléfoot…) or type of program associated with a programming slot (Prime fiction on Thursday, Prime series on Tuesday…) A wide range of about twenty TV or multi-media packages to address a large number of targets. Number of weeks of partnership and pricing to be defined according to your marketing needs, depending on Scheduling availability.

These packages are available on LA BOX or alternatively on request from the TF1 Publicité LIVE sales teams (see contacts on the website www.tf1pub.fr).

TF1 2019 48 Commercial conditions SPONSORSHIP PACKAGES

EASY PROD SPONSORSHIP

So you don’t have an advert? We can provide you with a production solution at an attractive price.

THE BENEFIT We help you with the production of your advertising creation through a packaged production solution.

There are two entry levels for advertising creations suitable for TV Sponsorship and/or Digital.

2 pricing levels TV & DIGITAL €10,000 excl. tax TV or DIGITAL €7,000 excl. tax

HOW IT WORKS

This service includes production: - on TV, of a billboard (graphic base) in 7 and 8 second formats and / or, - in Digital, of a 10 second billboard (graphic base), which may be derived from the TV creation

This service is intended for advertisers who do not have access to a creative agency, and is not available as part of Special Operations.

TF1 2019 49 Commercial conditions PRICE ADJUSTMENTS

MULTI -SECTOR

SINGLE PRODUCT

No increase for promoting various sector codes for a single product, if justified in the creation of the billboard.

MULTI-PRODUCT

Visual presence (without sound mention) for a duration of under 3 seconds: No surcharge for promoting various sector codes for different products/brands by the same advertiser or group of advertisers, if justified in the creation of the ad.

Sound mention for a duration of less than 3 seconds: + 5 % on the net price for each additional product/ brand sector code.

Presence and/or sound mention for a duration of more than 3 seconds: + 5 % on the net price for each additional product/ brand sector code.

MULTI -ADVERTISERS

Promotion within a single advert of an element of visual or sound identity for other advertisers, including a “social network”:*

Presence and/or sound mention for a duration of less than 3 seconds: + 5% on the net price for each additional advertiser.

Presence and/or sound mention for a duration of more than 3 seconds: + 20 % on the net price for the 2nd advertiser promoted, + 10 % on the net price for each advertiser additional to the 2nd.

*By “social network, we mean an online communication service enabling, in particular, the establishment of a network of friends or professional acquaintances through the provision of interaction, presentation and communication tools and interfaces to their members.

TF1 2019 50 Commercial conditions THE VOICE 2018 © BUREAU 233 / BOBY / TF1

SPECIAL OPERATIONS

“STORIES” SLOTS P. 52

M Y[ SCREEN] PACKAGES P.5 3

SHOWTIME PACKAGE P.54

DUALSCREEN P.55

TALK BY DUAL SCREEN P.56

DYNAMIC LIVE CONTENT P.57

TF1 2019 51 Commercial conditions SPECIAL OPERATIONS “STORIES” PACKAGES

CREATE THE EVENT WITH THE “STORIES” SLOTS!

The “Stories” package is a real advertising platform that allows you to advertise within a ad break only reserved for advertising spots having the same theme.

The “Stories” packages consist of a whole range of products around TF1's most unifying program brands and events that mark the year: Broadway around The Voice | Dancefloor around Danse avec les Stars | Evasion with Koh Lanta | High Level with Ninja Warrior |

In this way, you can promote viewer engagement by creating a unique link between the programs and the brands whose ads have been broadcast on the air.

THE PRINCIPLE Associate all the spots broadcast, within an ad break, with a theme, a context or an event broadcast on TF1. Different “stories” slots are available throughout the year to allow you to organize your messages.

THE BENEFIT Attractive and engaging system thanks to a maximized editorial integration. You benefit from a live teasing by the presenter of the program which precedes the broadcast of the “Stories” slot, as well as a slot dedicated to the “Stories” theme.

CONDITIONS This package not accessible in the framework of Entertainment, Direct Marketing, Pure Player, or guaranteed GRP cost purchases

QUOTE UPON REQUEST

TF1 2019 52 Commercial conditions SPECIAL OPERATIONS MY[SCREEN] PACKAGES

MY[SCREEN]

THE PRINCIPLE The MY [SCREEN] package allows you to broadcast your long formats in exclusive slot conditions while offering access to all peak slots (2001 to 2199). The spot will be played in the first or last position (1 or 99) of the slot and separated from the rest of the slot by a 3-second jingle.

THE BENEFIT Benefit from an advertising platform for the broadcast of your long spot (at least 45 seconds) within advertising slots at TF1 Peak times.

CONDITIONS The spot must be at least 45 seconds long. MY[SCREEN] positions 1 and 99 will have a specific pricing. MY[SCREEN] positions 1 and 99 are proposed for the 2001 - 2199 bracket. Offer is for a maximum of one spot per slot This premium position is not accessible to scheduling made by express buy, Entertainment and Pure Player purchases, or guaranteed GRP cost purchases.

QUOTE UPON REQUEST MY[SCREEN] EXTEND

THE PRINCIPLE Enrich your MY[SCREEN] package by proposing a 3-second jingle related to the brand, in connection with an OPS.

QUOTE UPON REQUEST

TF1 2019 53 Commercial conditions SPECIAL OPERATIONS SHOWTIME PACKAGE

THE PRINCIPLE The first advertising spot broadcast and shot in the program universe Increase the impact and engagement caused by your campaign by providing original advertising content in the program universe.

PRODUCTION IN A ORIGINAL ADVERTISING CONTENT UNDER LICENSE OFFERED CONTEXTUAL ENVIRONMENT ON TF1 AND MYTF1

Contextualized spots are shot on These spots are then broadcast Adswitching/Replay: the set of your program in Premium ad space, during Broadcasting of your spots on the commercial break MYTF1 4 screens

QUOTE UPON REQUEST

TF1 2019 54 Commercial conditions SPECIAL OPERATIONS DUAL SCREEN PACKAGES

THE PRINCIPLE DUAL SCREEN, the exciting new video format that combines two screens into one. Available on TF1, it enhances the creativity of your ad, to enhance your message, while creating a visual impact with viewers. Make room for new ideas and create a connection with your consumers, increase their attention, and expand your brand message…

THE BENEFIT Making the best use of innovation, DUAL SCREEN allows you to enhance your advertising spot in order to increase the impact of your message.

HOW IT WORKS For the viewer, the screen is divided into two parts: - on the left: your ad, broadcast in large 16:9 format. - on the right : enhanced, complementary content broadcast in vertical format. e.g.: live event broadcast, branded content videos, social enrichment, brand content, infographics, etc.

QUOTE UPON REQUEST

On the left: Your traditional slot is broadcast in 16:9 format

On the right : Enhanced content

Non-binding model

TF1 2019 55 Commercial conditions SPECIAL OPERATIONS TALK BY DUAL SCREEN NEW THE PRINCIPLE A variation on the DUAL SCREEN package, TALK BY DUAL SCREEN has been designed specifically for product launches. This package allows advertisers to test their new product with a test panel (±100 people), to assess consumer acceptance via scoring and to include positive comments directly into their advertising spot.

THE BENEFIT This package allows you to validate the strengths of the new product and to make it known to the public at large, with a “Tried & Tested” label.

HOW IT WORKS Initially, the product is sent to the test panel, managed by Aufeminin/Marmiton. The product is evaluated based on a questionnaire provided by the advertiser, through scoring and consumer opinions.

Secondly, this information is integrated to the TV advertising pitch. For the viewer, the screen is divided into two parts: - on the left: your ad, broadcast in large 16:9 format. - on the right: broadcasting in vertical format of the average score obtained, a "Tried & Tested" sticker from the Club des Experts Aufeminin the Marmitest by Marmiton, as well as positive quotes noted over the course of the product test.

On the right : Enhanced aufeminin On the left content is broadcast Your classic TV ad - Rights assignment of the is broadcast in 16:9 aufeminin or Marmiton format sticker - Product rating - Club des Expertes quotes

QUOTE UPON REQUEST

TF1 2019 56 Commercial conditions SPECIAL OPERATIONS DYNAMIC LIVE CONTENT

THE PRINCIPLE Now your advertising spots can include social media contributions from viewers, live recordings of one of your events, a late match score, and even display your product in the winner's colors, for more impact than ever! Many other opportunities are available with our new range of DYNAMIC LIVE CONTENT offers, thanks to the roll-out of our RTA - Real Time Advertising solution. Get ready to enter the era of real time!

THE BENEFIT This solution allows you to enhance and customise your commercials, by incorporating information related to your news or that of the program you are part of, in a short time frame.

HOW IT WORKS Your TV ads can be adapted quickly by integrating or modifying some content, based on a scenario predetermined with you. Our RTA offer is growing, now offering three different types of services: • RTA Live: filming and broadcasting of ads live on TF1 • RTA Dynamique: updating of ads in near-live with incorporation of non-animated photos or texts. Examples: Inclusion of statistics, sports match odds, viewer contributions, photos, tweets, etc. • RTA Conditionnel: using the audio-video mixing tool installed in master control, your ads can be modified throughout your TV campaign, and also in line with your own data (stocks, inventories, etc.) or any other factor that may determine the content of your ad. Text and photos can be adapted and animated too.

RTA SPONSO Your sponsorship marketing now benefits from some new opportunities. Updating of sponsorship billboards as close as possible to time of broadcast, with the integration of text or pictures (without animation). This solution applies to one sponsor per evening per show.

QUOTE UPON REQUEST

TF1 2019 57 Commercial conditions L’AFFAIRE HARRY QUEBERT

COMMON TERMS AND CONDITIONS

PRICE ADJUSTMENTS P.59

CASCADING AT A GLANCE P.60

TF1 2019 58 Commercial conditions COMMON TERMS AND CONDITIONS PRICE ADJUSTMENTS

STANDARD DISCOUNT

ANY ADVERTISER PRESENT ON TF1 IN 2019 SHALL BENEFIT FROM A STANDARD DISCOUNT OF 15% OFF THE INVOICE AND APPLIED TO THE GROSS NEGOTIATED REVENUE.

The basis for calculating the standard discount is the gross negotiated classic space or sponsorship revenue. This discount is deducted from the invoice. Investments benefiting from the SME-SMI and New Advertiser deals and those that benefit from the specific terms of the "Entertainment” and "Pure Player" campaigns, are excluded from the standard discount.

CONSOLIDATION BONUS ANY ADVERTISER THAT ENTRUSTS THE SCHEDULING AND PURCHASE OF ITS CLASSIC SPACE OR SPONSORSHIP CAMPAIGNS TO AN AUTHORISED REPRESENTATIVE WHO, IN 2019, COMBINES MULTIPLE MANDATES AND PROVIDES ALL OF THE FOLLOWING SERVICES:

➔ buying space, ➔ booking advertising space, spot-by-spot or MPI, ➔ management, follow-up and signature of advertising orders (including by EDI advertising), ➔ management and control of invoices issued in the name of the advertiser, ➔ control of timely payment of the said invoices, regardless of whether the authorized representative is in charge of the payment.

BENEFIT FROM A CONSOLIDATION BONUS OF 1.5% BRACKET FOR APPLICATION AND PAYMENT OF THE BONUS The consolidation bonus is calculated from the Gross Negotiated Revenue minus the reference discount and all bonuses and discounts granted in 2019 by TF1 Publicité. This bonus shall be integrated into the end of order credit note issued in Q1 of 2020. (See Financial Conditions - article 7 of the TFI Publicité Classic Space Terms and Conditions of Sale). This bonus is only granted if TF1 Publicité is in possession of a certificate of authorisation consistent with the model in the appendix of the TF1 Publicité Classic Space General Terms and Conditions of Sale. Non- compliance with any of the conditions whatsoever listed above will lead to the loss of the benefit of this bonus, whether this non-compliance is the responsibility of the sponsor or his authorised representative. Investments benefiting from the SME-SMI and New Advertiser deals and those that benefit from the specific terms of the "Entertainment” and "Pure Player" campaigns, are excluded from the standard discount.

NB The TF1 2019 Commercial Terms and Conditions exclude any two-for-ones (discount/offer) with the advertising spaces on the DTT & Thematic channels and/or on digital media, to ensure that the advertiser cannot use its advertising investment on TF1 to claim any advantage over its advertising spending on media other than TF1 and vice versa.

TF1 2019 59 Commercial conditions COMMON TERMS AND CONDITIONS THE SYSTEM AT A GLANCE

CLASSIC SPACE MPI SPONSORSHIP Spot by spot SME-SMI & NA Entertainment / Pure Player Ba sis of calculation Collective / Government and public interest

PUBLISHED RATE Gross grids excl. tax published in 30 second format depending on sector (Rate 1 or 2) and position/priority (Standard/Premium 1&99/ 2&98/3&99/PRIO)

+/- Format adaptation PUBLISHED RATE     

GROSS RATE GROSS OFFER

+/- Modulo GROSS RATE  +/- MPI modulations cascading 

- Collective / Government and public interest rebate cascading 

+ Multi-sector and Multi-advertiser surcharge(s) cascading      + Interactive spots mark-up cascading     + Special operations mark-up cascading     + Entertainment quotes mark-up cascading  - Entertainment, Pure Player rebate cascading  ADJUSTED GROSS RATE

ADJUSTED GROSS     - Free messages rebates RATE GROSS INVOICED

- SMEs, SMIs & new advertiser GROSS INVOICED  - Conventional rebate GROSS INVOICED   GROSS NEGOTIATED

- Standard discount GROSS NEGOTIATED     - Volume discount advance GROSS NEGOTIATED   NET CURRENT ORDER

- Volume discount balance GROSS NEGOTIATED   - Consolidation bonus cascading     NET END OF ORDER

TF1 2019 60 Commercial conditions BALTHAZAR, TOMER SISLEY © T.GRABHERR / TF1

ANNEXES

TF1 2019 61 Commercial conditions

CPM DATA 5 SCREEN OFFER

NET RATES EXCL TAX BY CATEGORY

CPM NET CPM NET Tarif 10M CPM NET CPM NET Tarif 10M CPM pondérés par CPM NET CPM NET CPM pondérés par CPM NET CPM NET Shoppers Shoppers Impressions Shoppers Shoppers Impressions l'indice format 20'' My TF1 moyen l'indice format 20'' My TF1 moyen TF1 TNT1 € TF1 TNT1 €

Désodorisants 20,65 12,77 18,00 18,02 180 200 Gel douche 15,30 8,47 18,00 13,52 135 200 Assouplisseurs 21,98 13,73 18,00 19,11 191 100 Glaces 14,68 8,73 18,00 13,23 132 300 Barres céréalières 48,44 25,82 18,00 38,61 386 100 Huiles 14,81 9,91 18,00 13,66 136 600 Biscuit sucrés pâtissiers 12,91 7,25 18,00 11,72 117 200 Hygiène féminine 25,60 14,12 18,00 21,40 214 000 Biscuit sucrés non pâtissie 13,03 7,52 18,00 11,87 118 700 Jus de fruits et légumes 17,49 9,58 18,00 15,17 151 700 BRSA gazeuses 13,12 7,15 18,00 11,82 118 200 Légumes en conserve 13,33 8,42 18,00 12,32 123 200 BRSA plates 18,37 9,51 18,00 15,67 156 700 Lessives 13,06 7,90 18,00 12,00 120 000 Café torrefiés 13,02 8,37 18,00 12,12 121 200 Liquides vaiselle main 16,27 10,58 18,00 14,74 147 400 Céréales 25,03 12,23 18,00 20,49 204 900 Margarine corps gras 16,31 11,05 18,00 14,90 149 000 Chocolat tablette 14,27 8,78 18,00 13,00 130 000 Nettoyant ménagers 13,48 8,19 18,00 12,34 123 400 Coloration 46,99 30,57 18,00 39,16 391 600 Panification fraiche 15,26 7,96 18,00 13,34 133 400 Confiserie de chocolat 12,17 7,22 18,00 11,27 112 700 Pâtes alimentaire 13,11 7,33 18,00 11,86 118 600 Dentifrice 13,44 8,47 18,00 12,41 124 100 Aliments chien chat 23,13 12,75 18,00 19,51 195 100 Déodorant 16,47 9,17 18,00 14,43 144 300 Plat cuisinés appertisés 14,95 8,74 18,00 13,39 133 900 Dessert frais 13,34 7,92 18,00 12,18 121 800 Produit aperitifs 12,87 7,49 18,00 11,77 117 700 Eaux gazeuses 17,59 11,24 18,00 15,72 157 200 Produit cuisinés surgelès 22,22 13,30 18,00 19,12 191 200 Eaux plates 12,76 8,01 18,00 11,86 118 600 Produit lave vaissellle 20,98 15,09 18,00 18,92 189 200 Entretien du linge 22,63 14,43 18,00 19,71 197 100 Shampooing 15,31 8,52 18,00 13,54 135 400 Fromage pâte persillée 19,99 13,33 18,00 17,79 177 900 Crème et Soins visage 23,13 15,17 18,00 20,23 202 300 Fromage pâte pressée cui 13,62 8,65 18,00 12,57 125 700 Blocs et détartrants 15,81 9,95 18,00 14,27 142 700 Fromage pâte pressée no 14,40 9,02 18,00 13,15 131 500 Produits traiteurs 12,31 6,94 18,00 11,26 112 600 Fromage pâte molle 12,19 8,12 18,00 11,55 115 500 Yaourt 12,45 7,56 18,00 11,54 115 400

CPM indicative net average based on 20 seconds on the basis of distribution by medium for the 5 screen offer SOURCES • TV: Media Way – Kantar Worldpanel • PC, Mobile, Tablet: 3W RelevanC • IPTV : Creation with RelevanC of target segments of regular purchasers of FMCG categories in relation to their consumer behavior on MyTF1 on PC-Mobile-Tablet (fictitious example: such an individual has a high probability of being a regular purchaser of bars of chocolate because s/he is a regular viewer of The Voice and DALS - RelevanC provided with e-mails of MyTF1 log-ins and of the information concerning their program consumption) which will be laid out in IPTV.

ENHANCED VALUE OF THE CPM DATA 5 SCREEN OFFER • Increased value of the system = (CPM TF1 x number of contacts x 20 second format index) + (CPM TNT1 x number of contacts x 20 second format index) + (CPM digital x number of impressions). • Each element of the offer (TF1, TNT1, MyTF1) may be purchased separately and under the same CPM conditions. The advertiser cannot avail of its investments with the TF1 channel to claim any advantage on its investments on the other media and vice versa. • Net CPM based on 20 seconds; cannot be combined with any advantage or discount which the advertiser may be in a position to claim.

TF1 2019 62 Commercial conditions TF1 2019 63 Commercial conditions