Intro Session 1

Broadcasters’ online video services An overview June 2017 Gilles Fontaine Head of Department for Market Information Questions • How are simulcast and catch-up offers integrated in the broadcaster’s online offer? • What exactly is catch-up? • What is available in simulcast and catch-up in the national market? • What is available abroad? Methodology Methodology Das Erste DE ProSieben DE • 21 TV channels RTL DE • 6 countries ZDF DE TVE1 ES • Public Broadcaster Antena 3 ES • Leading private broadcasters Telecinco ES France 2 FR M6 FR • Check of availability of simulcast TF1 FR • Analysis of one week of programmes BBC One GB Channel 5 GB • Classification by genre ITV1 GB • Check of availability in catch-up Italia 1 IT • Limited check of availability of simulcast in France La 7 IT Rai 1 IT • Check of availability of catch-up in France RTP1 PT SIC PT TVI PT Antena 1 RO TVR1 RO How are simulcast and catch-up offers integrated in the broadcaster’s online offer? Simulcast and catch-up within the broadcaster’s online service • A one-stop-shop for TV groups’ simulcast and catch-up offers: • Simulcast and catch-up are proposed through the same service. • The service regroups the simulcast and the catch-up of all TV channels belonging to the group. • Broadcasters use a specific sub-brand for their video offers. • Simulcast and catch-up can be either a feature on the broadcaster website, the main entry point for the online offer or a stand- alone service. 1 2 3 Broadcaster website Main entry to the Stand-alone video News broadcaster website service (different url) TV guide Catch-up Catch-up Trailers Simulcast simulcast Channel 1 Channel 2 Simulcast Broadcaster website News News Catch-up News TV guide TV guide TV guide Trailers Trailers Trailers What exactly is catch-up? For how long are programmes made available Two different schemes: in catch-up? 1. A relatively homogeneous pattern: e.g. 7 to 30 days. The vast majority of the programmes are systematically withdrawn after this period of time. 2. Most of the programmes are kept online, at least for a very significant period of time after the broadcast. Oldest episode available online of shows currently on air Example of scheme 2 TVE a la carta In days Thee different models of 1: The dedicated simulcast/catch-up service simulcast/catch The vast majority of programmes are catch-up, available for a limited period of time, -up offers with occasional inclusion of web exclusives and Premieres. Two main patterns: 7 days and 30 days 2: The free on-demand video library The simulcast/catch-up offer is included in a broader video library. When rights are available, all programmes broadcast are generally made available on the service for an unlimited period of time. Recently broadcast shows account for only a minority of programmes available. Archives represent 71% and 84% of unique titles available in the “RTP play” and “TVE a la carta” services respectively. 3: The SVOD service The simulcast/catch-up offer is the entry point to a broader library accessible through a subscription Simulcast and catch-up can be free, the rest of the offer is for pay Simulcast and catch-up are also for pay What is available in simulcast and “catch-up” in the national market ? TVE1 √ Antena 1 √ Simulcast on Antena 3 √ the national BBC One √ market Channel 5 X Das Erste √ France 2 √ Most TV channels of the Italia 1 √ ITV1 √ sample propose La 7 √ simulcast in their M6 √ ProSieben √ national markets Rai 1 √ RTL √ RTP1 √ SIC √ Telecinco √ TF1 √ TVI √ TVR1 √ ZDF √ The availability of all programmes was not checked Catch-up: which programmes are made available? • Individual programmes are not always identified within a block of programming (e.g. children programmes). • Episodes of a given show may not be specified. Methodological issues • The night schedule may be unclear, and include repeats of the programming of the same day. It may also include repeats of older episodes. • Some programmes are not available in full length in catch-up. • The announced broadcasting schedule may not be the correct one. • Short programmes (less than 5 minutes) may not necessarily identified in the schedule; • Advertising and self-promotion may not be taken into account. Background: programming of 0% 5% 10% 15% 20% 25% 30% 35% 40% TV channels of Entertainment the sample News & Current Affairs TV fiction (Foreign) TV fiction (National) Film “Stock” programme”: Documentary 40% Children “Flow” programmes: Music 60% Teleshopping Sport Religion In minutes Culture On week programming … but strong ZDF differences in TVR1 the structure of TVI TVE1 programming TF1 Telecinco SIC RTP1 RTL Rai 1 ProSieben Stock M6 Flow La 7 ITV1 Italia 1 France 2 Das Erste Channel 5 BBC One Antena 3 Antena 1 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% On week programming The share of programmes available 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% BBC One nationally on France 2 TVE1 catch-up varies TVR1 between ≈ 20% ITV1 Antena 1 and ≈ 100% La 7 Rai 1 RTP1 TF1 Key factors: TVI In minutes • Programming ? RTL Telecinco • Rights Das Erste • Negotiations with Antena 3 M6 right-holders ? Channel 5 • Cost ? ZDF SIC Italia 1 ProSieben On week programming “Flow” programmes are significantly 160000 In minutes more available 140000 in catch-up 120000 61% 100000 83% Methodological issues 80000 Flow Stock 60000 39% 74% 26% 40000 39% 47% 20000 26% 0 All programmes Programmes in catch-up And therefore, the more “flow” programmes in 100% the schedule, 90% up the more - programmes 80% available in 70% catch-up 60% 50% 40% 30% 20% 10% Share of programmes available in catch in available programmes of Share 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Share of “flow” programmes Initial considerations on cross-border availability Initial analysis 15/05/2017 - 14/06/2017 - 14/06/2017 - 15/06/2017 - suggests Channel 5pm 12 am 3 pm 5 pm limited access Das Erste Yes Yes No No ProSieben No No No No to simulcast RTL No No No No ZDF No No No No TVE1 Yes Yes Yes Yes Antena 3 No No No No Partially available Telecinco No Yes Yes Yes Never available BBC One No No No No Always available Three broadcasters ITV1 No No No No from the sample Italia 1 No No No No offer an La 7 Yes Yes Yes Yes international pay Rai 1 No No No No version of their RTP1 Yes Yes Yes No simulcast and catch- SIC No No No No TVI Yes Yes Yes Yes up TV offer Antena 1 No No No No Only based on the access in France to non-French channels and only checked 4 times Two different All sample: 51% of programmes available on catch-up made available patterns for abroad cross-boarder access to catch- up Case 1: Case 2: Programme per programme geo- No programme available blocking Case 1: 82% of programmes available on catch-up made available abroad Only based on the access in France to non-French channels About the same proportion of 160000 flow and stock 140000 catch-up 120000 programmes 100000 61% 83% seems to be 80000 Flow made available 60000 74% 56% Stock abroad 40000 47% 75% 39% 52% 20000 26% 25% Discrepancies 0 All programmes Programmes in Programmes in between simulcast catch-up catch-up in France and catch-up ? At first sight, greater availability abroad for catch-up than for simulcast. Is it really the case? Are rights negotiated differently ? Is it easier to get the non-domestic rights for catch-up than for simulcast? Only based on the access in France to non-French channels Main take-aways Take-aways • Simulcast and catch-up can be either a feature on the broadcaster website, the main entry point for the online offer or a stand alone service. • Simulcast and catch-up offers rather than catch-up TV services: simulcast and catch-up often embedded in a broader video offer • Programme genre is a key factor of the availability in catch-up • Programmes are available from a standardised period of time to a virtually unlimited period of time • Two cases for the cross-border availability of catch-up: no availability (except with pay options); or a significant part of the programmes available nationally are available abroad. Back-up slide Analysis by genre 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Culture Religion Music TV fiction (National) News & Current Affairs TV fiction (Foreign) Minutes Entertainment Children Documentary Sport Film Teleshopping “Stock” programme”: 53% - Excluding zeros: 78% “Flow” programmes: 56% - Excluding zeros: 83% Only based on the access in France to non-French channels .

Load more