Terms and Conditions 2017

DANSE AVEC LES STARS © L.VU/TF1

TERMS AND CONDITIONS 2017

T e r m s and conditions 1 T F 1 2 0 1 7 COMMUNIQUER SUR TF1

Choisissez votre présence sur TF1 afin de répondre au mieux à vos différents objectifs de communication.

La publicité dans les écrans publicitaires Vous disposez d’un film publicitaire, votre création peut être diffusée au sein des écrans publicitaires. Ces derniers sont reconnaissables par les « jingles Publicité » les encadrant. Vous pouvez réserver dans ces écrans selon 2 modes d'achat : • ACHAT CONTEXTUEL : LE SPOT À SPOT, LE CHOIX À 100% Ce mode d’achat vous permet de sélectionner les écrans souhaités pour la diffusion de votre spot publicitaire. En relation avec les équipes Planning de TF1 Publicité, vous disposez ainsi de tous les leviers pour une efficacité renforcée de votre campagne. Ecrans fédérateurs, contexte d’émissions engageantes, affinité avec votre cible… tous les ingrédients sont à votre disposition pour répondre à vos objectifs de ventes, de notoriété, d’image, de trafic sur site ou en magasin… Vous êtes l’architecte de votre campagne !

•ACHAT PROGRAMMATIQUE : LE MPI, MODE DE PROGRAMMATION INTERNALISÉE Pour faciliter votre achat d'espace, TF1 Publicité vous propose de prendre en charge la construction de vos campagnes, au travers d’une gamme d’offres en mode de programmation internalisée, avec des niveaux de services différenciés, pour répondre au mieux à vos objectifs de communication. Avec le MPI, l’achat sur TF1 devient simple et rapide.

Le parrainage & le placement de produit Vous ne disposez pas d’un film publicitaire, TF1 Publicité vous propose d'autres formes de communication pour répondre à vos objectifs. st st TERMS• LE PARRAINAGE AND CONDITIONS FOR THE PERIOD 1 JANUARY TO 31 DECEMBER En vous associant aux valeurs véhiculées par un2017 programme, vous travaillez principalement l’image de votre marque et sa notoriété, en renforçant la présence à l’esprit et l’intention d’achat de vos clients ou prospects. Votre présence sur les bandes - annonces de l’émission, mais aussi en amont, pendant ou en fin d’émission, vous assure une forte visibilité. Les programmes de TF1 sont diversifiés et constituent autant de territoires de valeurs à investir. Pour plus de proximité avec lesVERSIONtéléspectateurs, DATEDvous 11/10/2016pouvez les faire jouer en lien avec le programme parrainé, avec la diffusion d’un module-jeu.

• LE PLACEMENT DE PRODUIT Plus immersif encore, le placement de produit vous permet d’être présent au sein même des fictions de TF1. Cette communication met en scène l’expérience consommateur de votre produit, marque ou service, grâce à une intégration directe et naturelle dans l’histoire proposée auxtéléspectateurs.

Les opérations spéciales A chaque étape de la vie de votre marque, produit ou service (lancement, anniversaire, changement de nom, repositionnement…), les équipes dédiées aux Opérations Spéciales de TF1 Publicité sont à votre disposition pour créer votre communication événementielle sur-mesure, de la conception à la diffusion. Forte de sa veille technologique et publicitaire, TF1 Publicité vous propose par ailleurs une gamme d’offres événementielles, engageantes et immersives, vous permettant d’être présent tout au long du parcours client, de décrypter les champs de communication de demain et d’émerger sur votre marché. Découvrez et devenez les pionniers des nouvelles publicités, à la pointe de la technologie.

RELEASING YOUR BRAND VALUE

T e r m s and conditions 2 T F 1 2 0 1 7 ANNE-CLAIRE COUDRAY / JT WEEKEND © J.CAUVIN / TF1 CONTENTS

ADVERTISING ON TF1 p.4 SPOT-BY-SPOT BUYING p.8 PROGRAMMATIC BUYING: TF1 MPI p.18

TERMS AND CONDITIONS FOR THE CLASSIC SPACE p.28 SPONSORSHIP p.36 INNOVATE p.43 COMMON TERMS AND CONDITIONS p.46 USEFUL INFORMATION p.49

T e r m s and conditions 3 T F 1 2 0 1 7 NORMAN AND CYPRIEN © DR ADVERTISING ON TF1

SECRET STORY © Renaud Corlouer

T e r m s and conditions 4 T F 1 2 0 1 7 BUYING METHODS

Choose your exposure on TF1 to achieve your different marketing objectives.

ADVERTISING DURING COMMERCIAL BREAKS You have a TV ad; your creation can be broadcast during specific advertising slots. These are identified by means of "Advertising jingles" at the beginning and end. You can book air time during these slots using two purchasing methods: • CONTEXT-BASED AD BUYS: SPOT-BY-SPOT ADVERTISING, FOR COMPLETE FREEDOM OF CHOICE This method of media buying lets you select the commercial breaks in which you want to broadcast your advert. In liaison with the TF1 Publicité Scheduling teams, you will have all the tools you need to make sure your campaign is as effective as possible. Key ad breaks, spots during programmes with high viewer engagement, affinity with your target audience... we have everything you need to meet your objectives in terms of sales, brand awareness, image, online or in-store traffic, and more. You are the architect of your campaign!

• PROGRAMMATIC BUYING: "MPI", IN-PROGRAMME ADVERTISING To make it easier for you to purchase advertising space, TF1 Publicité is offering to help you build your campaigns, using a range of in-programme packages, with different levels of service reach your marketing needs. With “MPI”, ad buying on TF1 becomes simple and fast.

SPONSORSHIP & PRODUCT PLACEMENT

• SPONSORSHIP By partnering with the values conveyed by a TV programme, you can promote the image of your brand and its reputation, increasing the mindshare and purchase intent of your customers or prospects. Your presence on TV channels - adverts for the TV show, as well as slots before, during or at the end of the programme - provides considerable visibility. TF1's programmes are diverse in nature, representing a wide range of potential values that brands can connect with. And for even more interaction with viewers, you can get them playing along with the sponsored programme, by broadcasting a game as part of the ad.

• PRODUCT PLACEMENT Even more immersive, product placement allows you to be present within TF1's fictional TV shows. This type of marketing portrays the consumer experience of your product, brand or service, by directly or naturally incorporating it into the story offered to viewers.

SPECIAL CAMPAIGNS

At every stage in the life of your brand, product or service (its launch, anniversary, a name change, repositioning, etc.), the “Opérations Spéciales” teams at TF1 Publicité are at your disposal to help you create custom events marketing, from design to broadcast. Thanks to its technological watch and publicity monitoring, TF1 Publicité also offers a range of services allowing you to be present throughout the customer journey, as well as identifying future areas of marketing, and helping you to emerge in your market. Discover and become pioneers of new advertising campaigns, at the cutting-edge of technology.

T e r m s and conditions 5 T F 1 2 0 1 7 OUR OFFERS

ANTICIPATE TF1 broadcasts major events. To anticipate and ensure your presence during the channel's key events, we can offer you various purchase arrangements. From selecting ad spots to getting priority access to the schedule, there are multiple ways you can identify, choose and buy as early as possible. First come, first served!

PERFORM Thanks to our use of "consumer" data in TV media planning models, it is now possible for you to buy advertising space during TF1 breaks that directly targets your customers and prospects. By accurately targeting your buyers, you can maximise impact on your sales. Taking your brand's performance one step further.

SUPPORT Simplifying your purchase, taking into account the uniqueness of your brand and your communication objectives. This was our main focus when we came up with a programmatic buying method to meet your key media planning needs. We also offer multiple services that facilitate the management of your campaigns. The buying process becomes easier, whether you're taking your first steps in television or for future campaigns on TF1. INNOVATE Thanks to its technology watch and strategic partnerships, TF1 Publicité offers immersive and engaging measures and solutions for special events, always for the benefit of your brand. TF1 Publicité regularly offers you innovative ideas and solutions for a more direct and increasingly strong brand experience. Together, we can get to grips with future innovation, in our showroom and through our research, helping you play a key role in advertising innovation.

T e r m s and conditions 6 T F 1 2 0 1 7 OUR OFFERS

ANTICIPATE

PREMIUM, PRIO p.9 EVENT SLOTS, VIP p.10

PERFORM

DATA REACH p.11 DATA FOCUS p.11 PURE PLAY p.14 CONTEXT ONE SPONSO p.39 EVENT ONE SPONSO p.39 EASY PROD SPONSO p.41

SUPPORT

SMEs, SMIs & NEW ADVERTISERS p.13 DIRECT MARKETING p.15 ENTERTAINMENT p.16 COLLECTIVE p.17 GOVERNMENT & PUBLIC INTEREST p.17 MPI / MPI DATA p.18 TARGET ONE SPONSO p.38

INNOVATE

DUAL SCREEN p.44 DYNAMIC LIVE CONTENT p.45 DYNAMIC LIVE CONTENT / SPONSO p.40

T e r m s and conditions 7 T F 1 2 0 1 7 DENIS BROGNIART / AUTOMOTO © N.GOUHIER / TF1 SPOT-BY-SPOT ADVERTISING

T e r m s and conditions 8 T F 1 2 0 1 7 PREMIUM

THE BENEFIT If you want a premium priority advertising spot during our commercial breaks, opt for the Premium spots and secure your presence among the first and last three positions in advertising slots.

CONDITIONS

Premium spots are subject to specific tariff schemes - Tariff 1 and Tariff 2 - and give you priority for any offer, in the following descending order of positions in the slots: 1 and 99, then 2 and 98, then 3 and 97.

PRIO

THE BENEFIT If you want to secure your choice of programming during certain slots, buy Prio spots and get scheduling priority.

CONDITIONS

Prio spots are subject to specific tariff schemes - Tariff 1 and Tariff 2 - and give you priority for any offer after the Premium requests.

T e r m s and conditions 9 T F 1 2 0 1 7 EVENT

Events spots are broadcast in the commercial breaks of special events on TF1.

THE BENEFIT The ad breaks broadcast during special events have a specific slot ending, increasing the clarity of our offer and the anticipation of your purchases.

CONDITIONS

Events spots have a specific coding: the slot title ends in 7 for non-sports programmes, and 8 for sports programming. Our Events spots are not accessible as part of Last-minute offers, or the "SME-SMI & New Advertiser", "Entertainment", "Direct Marketing“ or "Pure Players" packages, or for purchases with a guaranteed GRP cost.

VIP - VERY IMPORTANT PLACE

VERY IMPORTANT PLACE slots are an ideal advertising space. They are chosen because of their short duration and/or their proximity to TF1's flagship shows.

THE BENEFIT

These slots allow you to advertise within TF1's flagship programmes, with strong viewer engagement. This means contexts that are both meaningful and effective for your brand: brands present during the ad breaks of programmes with strong viewer engagement benefit from + 29% recall, + 11% in terms of image and + 47% attractiveness*.

CONDITIONS

VIP slots have specific coding: the slot title ends in 2. They are not accessible as part of Last-minute offers, or the "SME-SMI & New Advertiser", "Entertainment", "Direct Marketing“ or "Pure Players" packages, or for purchases with a guaranteed GRP cost.

*Source: TNS Sofres for TF1 Publicité. Gains vs. brands present in the breaks of programmes with low engagement. Engagement Study available on request.

T e r m s and conditions 10 T F 1 2 0 1 7 DATA OFFERS

WHAT IS IT? USING DATA TO IMPROVE THE PERFORMANCE OF YOUR CAMPAIGNS

With the launch of One Data, a combination of TV and digital data, TF1 Publicité now offers a range of customised media planning solutions, allowing you to better target your campaigns on TF1. By combining consumer data and TV audience figures, you can now buy advertising space during TF1 ad breaks that directly targets your marketing targets (buyers of coffee or shampoo, household decision makers for telephone equipment, banking, etc.). This improved targeting allows you to go beyond demographic targets. On TF1, every product has its audience! Several spot-by-spot packages are available, depending on your objective:

DATA REACH DATA FOCUS “MPI” DATA

To achieve a 60% reach* To ensures a presence during To use a programmatic among your buyers in one the ad breaks most in line with approach to simplify the week. your marketing targets. purchase of your campaigns for these new marketing It's an offer designed to It's an offer designed to focus targets. address the challenges of a your message to your target. The offer is designed to product launch for rapid Full description on the guarantee your performance penetration in your market. following page. objectives with your target Full description on the consumers. Full description on following page. page 26.

You can choose your target from 48 AVAILABLE MARKETS

44 CONSUMER PRODUCT MARKETS

CEREAL BARS / SWEET PASTRY BISCUITS / SWEET NON-PASTRY BISCUITS / ROASTED COFFEE / CEREAL / CHOCOLATE / CHOCOLATE CONFECTIONARY / COLD DESSERTS / SOFT CHEESE / VEINED CHEESE / COOKED PRESSED CHEESE / NON-COOKED PRESSED CHEESE / ICE-CREAM / OILS / TINNED VEGETABLES / MARGARINES / FRESH BREAD / DRY PASTA / PET FOOD / APERITIF ITEMS / FRESH DELI / FRESH READY MEALS / FROZEN READY MEALS / YOGHURT / SPARKLING NON-ALCOHOLIC DRINKS / STILL NON-ALCOHOLIC DRINKS / SPARKLING WATER / STILL WATER / FRUIT AND VEGETABLE JUICE / AIR CARE / LAUNDRY / LIQUID FABRIC SOFTENERS / WASHING POWDERS / WASHING UP LIQUID / HOUSEHOLD CLEANING / DISHWASHER PRODUCTS / TOILET CARE / HAIR COLOUR / TOOTHPASTE / FEMININE HYGIENE / SHOWER GEL / DEODORANTS / SHAMPOO / FACIAL CARE

4 GOODS & SERVICES MARKETS BANKING/CARS**/TELECOMS**/INSURANCE

* Source: Mediaw ay - Kantar Worldpanel ** Markets not available on the “MPI” Data offer

T e r m s and conditions 11 T F 1 2 0 1 7 DATA OFFERS

DATA REACH

Performance through reach.

THE BENEFIT This solution ensures that you quickly reach the buyers generating the highest sales volume for your brand or product. Thanks to the diversity of TF1's ad breaks, coupled with their performance on numerous marketing targets, you can reach 60% of buyers* in the market of your choice during one week.

CONDITIONS Advertising over 7 consecutive days. Reservation required when scheduling opens. Programming provided by TF1 Publicité excluding Event slots.

Off-peak periods: 650 K euros gross** Peak periods: 750 K euros gross**

* Source: Mediaw ay - Kantar Worldpanel ** Base - Standard gross prices excluding tax. Price for a 20-second advert, subject to the terms and conditions of each advertiser, under TF1's 2017 General Terms and Conditions of Sale, available on the w ww.tf1pub.fr website.Off-peak periods: January, February, July and August 2017. Peak periods: 2017 excluding off-peak periods.

DATA FOCUS

Performance through affinity.

THE BENEFIT Thanks to the integration of consumer data in media planning software, we are able to select for you, the advertising slots that are the most in line with your chosen target market*. TF1 Publicité is committed to identifying 40 spots among these suitable ad breaks, enabling you to focus your advertising contact on the priority target for your marketing objectives.

CONDITIONS Advertising over a minimum of 3 consecutive weeks. Reservation required when scheduling opens. Selection of advertising slots and programming provided by TF1 Publicité, excluding Events slots.

* Affinity in a mass distribution market: Audience of buyers in your market w eighted by the sales volumes they generate / Audience of individuals responsible for household purchases. Affinity in a goods and services market: Audience of market decision makers / Audience of entire population.

T e r m s and conditions 12 T F 1 2 0 1 7 CUSTOM SOLUTIONS

Offers tailored to your specific needs.

SMES, SMIS & NEW ADVERTISERS

THE BENEFIT

50% discount on the Gross Revenue - Invoiced of your campaign (excluding Events slots)

WHO FOR?

SMEs-SMIs and New Advertisers.

SMEs-SMIs: Advertisers or groups of advertisers that achieved less than 50 million euros in consolidated turnover in 2016.

New Advertisers: Any advertiser or group of advertisers not advertising on TF1 in 2016.

Any advertisers that change their name in 2017 or are advertising for a brand in 2017 that has already been the subject of marketing in 2016, will not be considered a New Advertiser.

CONDITIONS Not valid with any other bonus and/or discount.

T e r m s and conditions 13 T F 1 2 0 1 7 CUSTOM OFFERS

“PURE PLAYERS”

THE BENEFIT From the opening of Discount on To best control your cost per hit, you can Scheduling until Gross define a list of preferred slots, as soon as the closing of line-ups Revenue Scheduling opens, to provide a programming basis for TF1 Publicité. Peak periods* 60% TF1 Publicité offers different conditions Off-peak periods** 65% depending on the time of year. * Peak periods: March to June/September to December 2017 Conditions 100% for all discount will be given ** Off-peak periods: January & February, July & August 2017 on invoices (no end of orders discount)

FOR WHOM? This offer is available to any advertiser which has initiated, then developed, an online retail business selling products(s) or service(s), or a comparison site, exclusively on the internet and/or on a mobile app, which lacks a physical distribution network.

CONDITIONS Your campaign includes one or more creations of 20 seconds max (no teaser) with visualisation of a website URL, and/or icon of your app along with the iOS and/or Google Play logos, for at least 3 seconds.

You choose from a selection of weekday and weekend advertising slot options, in the dayparts defined below:

SLOT TITLES MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 0300 - 0859 0900 - 1220

1221 - 1399

1400 -1899

1900 - 1949

1950 - 2229

2230 - 2299 2300 - 2899

Eligible slots Not in the offer

• Your purchase is firm after confirmation of your request by TF1 Publicité (no cancellation possible). • The discount cannot be combined with any other bonus and/or discount, whatever its nature. • It is impossible to combine the purchase of a traditional Spot-by-Spot campaign with a "Pure Players" campaign. There needs to be at least one inactive week between a classic Spot-by-Spot campaign and a "Pure Players" campaign.

T e r m s and conditions 14 T F 1 2 0 1 7 CUSTOM SOLUTIONS

DIRECT MARKETING MARKETING

THE BENEFIT

A 45 to 55% discount depending on your date of entry into the schedule.

FOR WHOM? This package is intended for Direct Marketing advertisers, whose advertising creation is based on the communication of a phone number.

CONDITIONS Your TV ad promotes a product or service, lasts at least 15 seconds, and allows visualisation of a telephone number for at least half its length. Your ad is broadcast Monday to Friday, in the dayparts from 0900 to 1130 inclusive, 1400 to 1630 inclusive and after 2390, excluding Youth slots (encoded 5) and Events (coded 7 or 8) and VIP (coded 2) slots. In this context, you now have the following conditions:

• 3 weeks before broadcast:

45% discount applied to the Gross Revenue Rate.

Scheduling is done every Thursday for a period of one week from Saturday to Friday.

• 5 days before broadcast:

55% discount applied to the Gross Revenue Rate.

Scheduling is done every Monday for a period of one week from Saturday to Friday. This offer is open until three rolling days prior to broadcast.

The discount cannot be combined with any other bonus and/or discount, whatever its nature.

T e r m s and conditions 15 T F 1 2 0 1 7 CUSTOM SOLUTIONS

ENTERTAINMENT

THE BENEFIT

A 45 to 55% discount depending on your date of entry into the schedule.

FOR WHOM? Any advertiser from the following industries: • Publishing (F 16) • Phone customising (V 49020801) • Message dialogue content providers (S 490204) • Live shows (V32020301): an advertiser that produces live shows under the current regulations AND with its own ticketing specific to the show publicised in the ad.

CONDITIONS

• 3 weeks before broadcast:

45% discount applied to the Gross Revenue Rate.

Scheduling is done every Thursday for a period of one week from Saturday to Friday, excluding Events and VIP slots.

• 5 days before broadcast:

55% discount applied to the Gross Revenue Rate.

Scheduling is done every Monday for a period of one week from Saturday to Friday, excluding Events and VIP slots. This offer is open until three rolling days prior to broadcast. An increase may be applied to the campaign when a visual or sound element is highlighted*: + 20% for advertisers from a sector other than “Media Information” (F33) or “Audiovisual Content Provider” (S490207) or social media (V49030104) + 10% for advertisers from the “Media Information” (F33), “Audiovisual Content Provider” (S490207) or social media (V49030104) sectors This cannot be combined with any other bonus and/or discount, whatever its nature.

* It is forbidden to promote the media or overprint in large letters.

T e r m s and conditions 16 T F 1 2 0 1 7 CUSTOM SOLUTIONS

COLLECTIVE

THE BENEFIT

15% discount applied to the Gross Revenue Rate, which may be combined with the standard discount, the volume discount, and the consolidation bonus.

WHICH CAMPAIGN? A "Collective" campaign in the sense of using material to collectively promote the supply of goods and services that are presented in a generic way, excluding the promotion of a particular brand of these goods and services.

CONDITIONS Subject to the prior approval of TF1 Publicité regarding the "Collective" nature of the campaign.

GOVERNMENT & PUBLIC INTEREST

THE BENEFIT

30% discount applied to the Gross Revenue Rate, which may be combined with the standard discount and consolidation bonus.

WHICH CAMPAIGN? A government or public interest campaign, in the sense of the use/purpose of the material.

T e r m s and conditions 17 T F 1 2 0 1 7 COLONY © LEGENDARY TELEVISION UNIVERSAL CABLE PRODUCTIONS

PROGRAMMATIC BUYING: C ’EST CANTELOUP © David Merle / TF1 TF1 "MPI"

T e r m s and conditions 18 T F 1 2 0 1 7 WHAT IS "MPI?"

"MPI", In-Programme Advertising, is a buying method where your TF1 campaign is built automatically, based on specific brief criteria you select. Simple and fast, it allows you to control your costs, with planning carried out by TF1 Publicité.

To do this, you select your target audience from different clusters: two clusters of female targets, a cluster of mixed targets and a cluster of Children targets. For each target selected, you negotiate a standard "MPI" GRP cost ("Base value of 100").

Moreover, to best meet your requirements when it comes to building your campaigns, we have created a range of three packages: "MPI Basic", "MPI Plus" and "MPI Max." These offer you different services, such as the access to a wider range of advertising slots, to gain visibility.

You anticipate the cost of your campaign, bearing in mind that depending on your choices (advertising period, desired pressure by daypart, the MPI package chosen from the proposed range, etc.), this standard "MPI" GRP cost is adjusted downward or upwards, based on specific indexes published in our Commercial Terms and Conditions below.

In order to target more accurately your customers and prospects, beyond demographic targets, we have created the "MPI" Data offer. This allows you to select Data targets: buyers or decision makers for products and services. Your campaigns are then designed to have the best impact on these marketing targets, thus addressing your marketing objectives more accurately.

Your campaign brief, and information on the plan created, are available in LA BOX, our trading and service platform.

T e r m s and conditions 19 T F 1 2 0 1 7 A STEP-BY-STEP GUIDE TO “MPI”

1 - THE COST

Before the first MPI programming request, in agreement with TF1 Publicité, a "Base value 100", 30-second net base GRP cost is defined, de-indexed and by target. This "Base value 100" is adjusted according to index grids for each period and daypart per target. The "30 second net base GRP cost" is guaranteed on the basis of a standard rate excluding any Modulo, Premium or Prio adjustment, or other applicable increase.

TF1 Publicité hereby undertakes to guarantee the “30 second net base GRP cost” resulting from the application of indexes over each period and daypart in respect of the total amount of the net budget indicated in the accepted “MPI” brief. In the event that this amount is exceeded, TF1 Publicité will apply an additional rebate to respect this commitment.

TF1 Publicité may change the “MPI” wave programming up to the time of broadcast in order to respect the "30 second net base GRP cost" per period and per daypart. It will be adjusted by applying an additional variation calculated per message.

T e r m s and conditions 20 T F 1 2 0 1 7 A STEP-BY-STEP GUIDE TO “MPI”

2 - THE BRIEF

CREATION “MPI” wave programming applications must be communicated by filling up a scheduling brief available in La Box, indicating: • The targets in terms of number of GRP/GRP Data for target Buyers or Decision Makers and the maximum net investment budget. • The breakdown of GRP/GRP Data on target Buyers or Decision Makers: - by daypart (Day/Access/Peak/Night) - by active week - by format on each active week • The two options selected as part of “MPI Plus” or “MPI Max”. • And in line with the following criteria: - No contextual choice - Between 2 and 8 active weeks - At least 25 weekly GRPs (at least 20 GRPs for the Children Cluster) - Up to 4 formats of 40 seconds max - At least 3 dayparts with 8% minimum GRPs per daypart - Sectors excluding Paris and online gambling/Automotive/Perfumery/Publishing/ Telecommunications/Live Shows - May be combined with a spot-by-spot purchase - “MPI BASIC”, “PLUS” or “MAX” solutions cannot be combined within a single wave - Access to Premium 6 positions

The net budget indicated within the scheduling brief excludes price adjustments for Modulo, Premium or Prio solutions, or other applicable increase. THE BRIEF/COMMUNICATION COMMUNICATION This brief must be done when scheduling opens or at the very latest week before the start date.

TF1 Publicité undertakes to share its acceptance/rejection of all or part of the scheduling brief: • Either when returning advertising orders for any application at the opening of scheduling, • Or within a maximum of 3 working days (including Premium slot requests) for any application made after scheduling has opened.

T e r m s and conditions 21 T F 1 2 0 1 7 A STEP-BY-STEP GUIDE TO “MPI”

3 - SCHEDULING Advertising campaigns planned exclusively by TF1 Publicité in accordance with the rules and as close as possible to the objectives you defined in the Scheduling brief.

4 - COMMUNICATING THE PLAN Whatever the “MPI” solution chosen (“Basic”, “Plus” or “Max”), you have access to the details of the plan created from the 4th week before broadcast. This plan is available in your dedicated area on LA BOX, our trading and service platform.

The overview of each “MPI” brief will be sent to you as follows: • “MPI Basic”, “MPI Plus” and “MPI Max” campaigns guaranteed for demographic targets Following publication of all consolidated audience figures, so that invoicing can be undertaken on the basis of consolidated audience figures.

• “MPI Basic”, “MPI Plus” and “MPI Max” campaigns guaranteed for Data targets (Target Buyers of major consumer brands and Household decision makers with respect to goods and services) After publication of all audience data, extrapolated and known the day after the end of the campaign; so that invoicing can be undertaken on the basis of the overview of audience figures extrapolated the day following broadcast. No overview will be updated with audience figures available 8 weeks after broadcast.

Friday 10 March 2017 Updated extrapolations of Updated extrapolations the ad slot using GRP Mediamat of the Thursday 9 March 2017 data observed the following day GRP Data regarding the target Buyers or Decision Makers for the Broadcast slot tw ice a w eek (as soon as the of the 2030 slot on TF1 Reference audience extrapolated for slot opens) the overview of the brief and billing

T e r m s and conditions 22 T F 1 2 0 1 7 "MPI" PACKAGES & OPTIONS

To best meet your requirements when it comes to building your campaigns, we have created a range of three packages: "MPI Basic", "MPI Plus" and "MPI Max." These offer you different services, such as access to a wider range of advertising slots, to gain visibility. These three "MPI" packages will be handled in the following order of priority: 1. "MPI Max" / 2. " MPI Plus" / 3. "MPI Basic"

"MPI BASIC" "MPI PLUS" "MPI MAX"

Index base value of 100 100 105 107 Excluding 2000-2030 Excluding 1300-1330 Scope of slot options Excluding Sunday 2050-2069 NO RESTRICTION NO RESTRICTION (excluding Events and VIP slots) Excluding the 1st advertising break of all Peak times Minimum GRP per active week excluding Children 25 25 25

Minimum GRP per active week for MPI Children 20 20 20

Minimum number of active weeks 2 2 2

Share of budget for Premium slots < 40 % No restriction No restriction Day pressure in peak periods (March to June / September to December) < 50 % No restriction No restriction This criterion does not apply to the Children MPI Return of the Plan W-4 from start up W-4 from start up W-4 from start up

Week in / Week Out Information (Example Week 1: 50 GRPs, W2: 0 GRPs, W3: 50 GRPs, etc.) l l l < 25% for female targets Pressure at Peak times (2000 - 2199) < 30% for mixed targets < 50 % No restriction

+ 2 OPTIONS TO CHOOSE + 2 OPTIONS TO CHOOSE (BY BRIEF): (BY BRIEF):

Presence at Peak times (2000-2199) the 1st day of the campaign l l Reinforcement of Peak times at the start of the wave l l

Choice of Premium spot distribution l l

1st spot of the wav e at a Peak time (2000 - 2199)  l

2nd spot at a Peak time ov er the first 4 days  l

Exclusion of the "Extra-Night" option  l

Reinforcement of the lunch period (1215-1350)  l

Reinforcement of Weekend Days  l

Exclusion of up to 4 appointed days  

Homogeneity of Peak times 

Duplicate spots in the same slot 

1st spot of the wav e at a Peak time (2000 - 2199) fixed at W-2  Change to Premium 4 positions (1,2 or 98,99)  Minimum 50% of pressure under Access between 1900 and 1999  Establishment of a detailed working plan  l Criteria included the packages  Selectable additional options MPI Basic, MPI Plus and MPI Max (Maximum 2 per brief)

T e r m s and conditions 23 T F 1 2 0 1 7 "MPI" PACKAGES & OPTIONS

REINFORCEMENT OF PEAK TIMES AT THE START OF THE WAVE +/- 65% of pressure in Peak times over the first half of the wave (not valid if "homogenisation of the share of Peak times across the wave" is selected).

CHOICE OF PREMIUM SPOT DISTRIBUTION The option to spread your Premium budget over the week.

1st SPOT OF THE WAVE AT A PEAK TIME (2000-2199) To quickly boost your reach, we can schedule the first spot of your campaign at a Peak time.

2nd SPOT AT A PEAK TIME OVER THE FIRST 4 DAYS To further boost your reach, you can put the second spot of your campaign at a Peak time for the first 4 days of the wave.

REINFORCEMENT OF THE LUNCH PERIOD (1215-1350) A 10-point increase for Lunch times (slot titles 1215 to 1350) compared to the natural proposal for the daypart considered.

Reinforcement of Weekend Days A 10-point increase in the share of Weekend Days (slot titles 0300 to1799 on Saturdays and Sundays) in the overall volume of GRPs requested during the Day.

EXCLUSION OF UP TO 4 APPOINTED DAYS You may exclude four appointed days in a week to obtain a concentrated presence over 3 days only.

DUPLICATE SPOTS IN THE SAME BREAK To take into account your creative challenges, this option allows you to broadcast two spots within the same ad break. If two adverts are present during the same break, the number of GRPs for the break is counted twice.

1st SPOT OF THE WAVE AT A PEAK TIME (2000 - 2199) FIXED AT W-2 The insertion of your first campaign spot is important to you, so with this option, you can set its broadcast at Peak times two weeks in advance.

CHANGE TO PREMIUM 4 POSITIONS (1,2 or 98,99) Preferential positioning in the first and last two positions of a slot.

DETAILED WORKING PLAN For each reservation made in the campaign, you can assign a film to a specific slot or a specific daypart.

T e r m s and conditions 24 T F 1 2 0 1 7 MULTI-SECTORS & MULTI-ADVERTISERS

Under “MPI”, the possibility of promoting several sectors, products, brands and/or advertisers within a single message depends on the package selected and the duration of the additional promotion:

“MPI BASIC” “MPI PLUS” “MPI MAX”

Multi-sector 2 SECTORS 3 SECTORS 4 SECTORS

Multi-advertiser (<3s) 2 ADVERTISERS 3 ADVERTISERS 4 ADVERTISERS

MULTI-SECTOR

SINGLE PRODUCT

Depending on the package chosen, the ability to block up to 4 sector codes, if justified in the ad by the promotion of other sectors of a single product. The declaration of more than 4 sector codes for the same message is impossible under “MPI” purchases.

MULTI-PRODUCTS Depending on the package chosen, the ability to block up to 4 sector codes, if justified in the ad by the promotion of a visual or sound identity for another brand or product from a single advertiser or a single group of advertisers under a different sector code. The declaration of more than 4 sector codes for the same message is impossible under “MPI” purchases.

MULTI-ADVERTISERS

The possibility of promoting elements of visual and sound identity for additional advertisers for less than 3 seconds within a single message, including a "social network"*. The presence and/or mention of multi-advertisers for more than 3 seconds, and the presence and/or mention of more than 4 advertisers in a single message is not possible with “MPI” purchases. * By "social netw ork" we mean an online communication service enabling, in particular, the establishment of a network of friends or professional acquaintances through the provision of interaction, presentation and communication tools and interfaces to their members.

T e r m s and conditions 25 T F 1 2 0 1 7 “MPI” DATA

Data performance meets simplicity of purchase.

THE BENEFIT “MPI” Data is the result of combining "consumer" data with TV scheduling. With “MPI” Data you'll enjoy all the advantages offered by this data, to refine your targeting, as well as the “MPI” buying method to simplify management of your campaign on TF1.

CONDITIONS

Choose the “MPI” package that best suits your advertising objectives, and select your marketing target from the markets available (see “MPI” data sheet on the page below).

Send this information to your Scheduling contact, with the media planning brief listing the items to be considered as part of the chosen “MPI” package.

The Planning of your campaign is provided by TF1 Publicité during the best performing advertising slots for your selected target market, in accordance with the information provided.

This package allows you to capitalise on this exciting innovation in TV targeting, while enjoying the benefits of the simplicity of the “MPI” buying method.

T e r m s and conditions 26 T F 1 2 0 1 7 “MPI” DATA SHEET 2017

TARGETS BY CLUSTER

CLUSTER CLUSTER CLUSTER CLUSTER WOMEN A WOMEN B MIXED CHILDREN Women MHS* aged 15-49 Women MHS* aged 25-59 Individuals aged 25-49 Children 4 to 10 years old Women MHS* with children Women aged 25-59 Individuals aged 25-59 Women MHS* + children Women aged 35-49 Individuals aged 15-49 < 25 years old Women aged 35-59 Individuals aged 35-59 Women aged 25-49 MHS* < 60 years old Women aged 15-49 * = Main Household Shopper

DATA TARGETS FOR BUYERS OF CONSUMER BRANDS*

44 MARKETS AVAILABLE: • FOOD CEREAL BARS / SWEET PASTRY BISCUITS / SWEET NON-PASTRY BISCUITS / ROASTED COFFEE / CEREAL / CHOCOLATE / CHOCOLATE CONFECTIONARY / COLD DESSERTS / SOFT CHEESE / VEINED CHEESE / COOKED PRESSED CHEESE / NON-COOKED PRESSED CHEESE / ICE-CREA M / OILS / TINNED VEGETABLES / MARGARINES / FRESH BREAD / DRY PASTA / PET FOOD / APERITIF ITEMS / FRESH DELI / FRESH READY MEALS / FROZEN READY MEALS / YOGHURT • DRINKS SPARKLING NON-ALCOHOLIC DRINKS / STILL NON-ALCOHOLIC DRINKS / SPARKLING WATER / STILL WATER / FRUIT AND VEGETABLE JUICE • CLEANING AIR CARE / LAUNDRY / LIQUID FABRIC SOFTENERS / WASHING POWDERS / WASHING UP LIQUID / HOUSEHOLD CLEANING / DISHWASHER PRODUCTS / TOILET CARE • HEALTH & BEAUTY HAIR COLOUR / TOOTHPASTE / FEMININE HYGIENE / SHOWER GEL / DEODORANTS / SHAMPOO / FACIAL CARE (*) Data from Kantar Worldpanel - Processed by Mediaway

DATA TARGETS FOR HOUSEHOLD DECISION MAKERS FOR THE PURCHASE OF GOODS & SERVICES** 2 MARKETS AVAILABLE: BANKING/INSURANCE (**) Data from Kantar Worldpanel - Processed by Mediaway Prométhée Biens et Services PERIOD INDEXES

1/1 9/1 6/2 6/3 3/4 24/4 8/5 26/6 10/7 31/7 21/8 2/10 23/10 6/11 25/12 Periods > > > > > > > > > > > > > > > 8/1 5/2 5/3 2/4 23/4 7/5 25/6 9/7 30/7 20/8 1/10 22/10 5/11 24/12 31/12

2017 80 90 85 105 100 100 115 95 70 65 115 115 105 115 90 Indexes

DAYPART INDEXES BY CLUSTER

Mixed targets and Household Women B and Buyers Slot title Decision Makers Daypart Women A of major consumer brands Children TF1 for the purchase of goods & services

Day 0300 to 1799 90 85 85 100 Exclusively Access 1800 to 1999 100 100 102 from 01/0/2017 to 20/08/2017 inclusive. Peak 2000 to 2199 130 130 125 Night 2200 to 2899 80 85 75

T e r m s and conditions 27 T F 1 2 0 1 7 LES MYSTÉRIEUSES CITÉS D'OR – SAISON 3 © BLUE SPIRIT PRODUCTIONS / RTBF / SINEMATIK / BLUE SPIRIT STUDIO / 2016

COMMERCIAL TERMS AND CONDITIONS CLASSIC SPACE

ELYSIUM © SONY PICTURES These commercial terms and conditions shall be applicable to all advertisers fromENTERTA those INMENT sectors with authorisation to communicate on television advertising slots from 1st January 2017. For the purpose of the application of these terms and conditions, the turnover of the advertiser shall be understood as that recorded within the fixed perimeter of trademarks and products and in the event of sale, takeover, grouping of companies, change of company name or identity of trademarks, and as recorded by the advertiser in 2017.

T e r m s and conditions 28 T F 1 2 0 1 7 SECTOR PRICING: PRICES 1 & 2 TF1 Publicité publishes two periodical rate schedules based on a 30-second Advertising Message format. TF1 Publicité hereby reserves the right to: 1 - Amend its rates at any time, subject to notification of the Advertiser and/or its Authorised Representative no later than five calendar days before the date that the aforesaid modifications come into effect. 2 - Apply Modulo price adjustments consisting of the application of an increase or decrease in the price for all Guaranteed GRP Cost purchases. In the event of the implementation of a Modulo over a given period, TF1 Publicité will publish the application period and the advertising slots concerned no later than 10 calendar days before the start of the aforesaid period. Potential seasonal, public holiday and long weekend discounts are indicated in the price lists as communicated by TF1 Publicité prior to the beginning of scheduling. PRICES 1

Applicable to the following families (F) and/or classes (C), and/or sectors (S), and/or varieties (V) listed in the 2017 TV product catalogue: • DRINKS (F 01) excluding specific products indicated under prices 2 • FOOD (F 02) excluding specific products indicated under prices 2 • SPECIFIC PRODUCTS FROM THE CLOTHING – ACCESSORIES – TEXTILES FAMILY (F 04): - Menswear and womenswear (S 040201), - Womenswear (S 040203), - Children's clothing (S 040205), - Lingerie (S 040301), - Stockings - tights - socks (S 040303), - Swimwear (S040304), - Jewellery (S 040502) • HOUSEHOLD APPLIANCES (F 07) excluding specific products indicated under prices 2 • SPECIFIC PRODUCTS FROM THE FURNITURE-DECORATION FAMILY (F 08) : - Baby furniture, childcare (S 080106) • CLEANING (F 09) • HEALTH & BEAUTY (F 10) excluding specific products indicated under prices 2 • TEACHING-TRAINING (F 15) • PHARMACY – MEDICINE (F 26) excluding specific products indicated under prices 2

PRICES 2

Applicable to the following families (F) and/or classes (C), and/or sectors (S), and/or varieties (V) listed in the 2017 TV product catalogue: • PRODUCTS SPECIFIC TO THE DRINKS FAMILY (F 01): - Sodas, tonics (V 01010201), - Energy drinks (V 01010204), - Tea-based drinks (V 01010205), - Shandies and alcohol-free beer (V 01010208), - Alcohol-free aperitifs (V 01010209) • PRODUCTS SPECIFIC TO THE FOOD FAMILY (F 02): - Coffees (V 02030201)

T e r m s and conditions 29 T F 1 2 0 1 7 SECTOR-BASED PRICING: PRICES 1 & 2

PRICES 2 (continued) • CLOTHING – ACCESSORIES – TEXTILES (F 04), excluding specific products indicated under prices 1 • PRODUCTS SPECIFIC TO THE HOUSEHOLD APPLIANCE FAMILY(F 07): - Household washing (S 070101), - Cooling (S 070102), - Heating (S 070105), - Air care (S 070107), - Batteries (S 070112), - Institutional appliances (S 070114) • FURNITURE – DECORATION (F 08) excluding specific products indicated under prices 1 • PRODUCTS SPECIFIC TO THE HEALTH & BEAUTY FAMILY (F 10): - Male deodorants (V 10020202), - Male razors and blades (S 100204), - Denture cleaning (S 100206), - Male shaving products (S 100208), - Male perfumes and aftershaves (S 100302), - Mixed perfumes and aftershaves (S 100306), - Male beauty and facial care (V 10040202 and V 10040207), - Male external slimming products (V 10040602), - Male hair colouring (V 10060202) • AUTOMOTIVE TRANSPORT (F 11) • TRAVEL-TOURISM (F 12) • ENERGY (F 13) • PUBLISHING (F 16) • DISTRIBUTION - SPECIALISED RETAILERS INCLUDING ONLINE (F 17) • FINANCIAL AND INSURANCE ESTABLISHMENTS (F 18) • GARDENING - DIY – AGRICULTURE (F 19) • SERVICES (F 20) • PROPERTY - ALL NETWORKS (including online services) (F 21) • FINANCIAL ADVERTISING (F 22) • CORPORATE (F 23) • SPECIFIC PRODUCTS IN THE PHARMACEUTICALS - MEDICINE FAMILY (F 26): - Healthcare items and devices (S 260101), - Pain-rheumatism (muscular balms, patches, sprays, etc.) (V 26010601), - Tonics and vitamins (S 260107), - Anti-smoking treatments and replacements (S 260109), - Hearing devices (S 260111), - Institutional public pharmaceuticals (S 260112), - Support equipment for people with disabilities (S 260401) • AUDIOVISUAL – PHOTO - CINEMA (F 30) • SPORTS EQUIPMENT (F 31) • CULTURE AND LEISURE (F 32) • MEDIA INFORMATION (F 33) • TELECOMMUNICATIONS (F 49) • IT (including office equipment and printers) (F 50) • BUILDING AND PUBLIC WORKS (F 55) • INDUSTRY (F 70)

T e r m s and conditions 30 T F 1 2 0 1 7 PRICE ADJUSTMENTS

MULTI-SECTOR

SINGLE PRODUCT

No increase for promoting various sector codes for a single product, if justified in the creation of the ad.

MULTI-PRODUCTS

> Presence and/or mention of less than 3 seconds: No surcharge for promoting various sector codes for different products/brands from the same advertiser or group of advertisers, if justified in the creation of the ad.

> Presence and/or mention of more than 3 seconds: + 5% on the gross price for each additional product/brand sector code.

MULTI-ADVERTISERS

Promotion of a visual image or sound bite for another advertiser within a single advert, including a "social network" *:

> Presence and/or mention of less than 3 seconds: + 5% on the gross price for each additional advertiser.

> Presence and/or mention of more than 3 seconds: + 20% on the gross price for the 2nd advertiser promoted, + 10% on the gross price for each additional advertiser after the 2nd.

* By "social netw ork" w e mean an online communication service enabling, in particular, the establishment of a netw ork of friends or professional acquaintances through the provision of interaction, presentation and communication tools and interfaces to their members.

T e r m s and conditions 31 T F 1 2 0 1 7 PRICE ADJUSTMENTS

INTERACTIVE SPOTS

The increase is applied to the gross revenue rate.

+ 20% if TF1 Publicité is informed of the interactive element upon reservation of the message, + 30% if TF1 Publicité is informed of the interactive element after reservation of the message, and especially upon receipt of the commercial.

By "interactive" message, we mean an audio-visual advertising message incorporating a technology allowing the viewer to intervene during its broadcast on TF1, in particular, remote control, computer, smartphone or tablet, in order to reach a dedicated area published by the Advertiser, additional content and/or information (video content, discount offers, games, etc.) about the Advertiser's brand, products or services. TF1 Publicité is authorised to determine the maximum number of interactive advertising spots per screen as well as their position within these screens.

SPECIAL CAMPAIGNS

For special campaigns, message rates are increased by + 20%.

The increase is applied to the gross revenue rate. As part of specific solutions ("road block", "common thread", skins, required positioning, etc.) or special campaigns, the advertiser tells TF1 Publicité the essential slots and positions for its advertisement in terms of date, slot, format and rate (Premium, Prio). These solutions shall be subject to prior agreement from TF1 Publicité and will be programmed according to Scheduling availability.

T e r m s and conditions 32 T F 1 2 0 1 7 LAST MINUTE OFFERS

THE BENEFIT

TF1 Publicité offers you its latest availabilities for slots outside of slot titles 1950 to 2259, excluding Events slots and excluding VIP slots.

15% discount applied to the Gross Revenue Rate.

CONDITIONS

SCHEDULING 5 DAYS BEFORE BROADCAST: Scheduling is done every Monday for a period of one week from Saturday to Friday. This offer is open until 3 rolling days prior to broadcast.

Not compatible with the terms granted as part of the SME-SMI and new advertiser packages, sector-based offers for "Entertainment", "Direct Marketing", "Pure Players" campaigns, or collective, government and public interest campaigns.

T e r m s and conditions 33 T F 1 2 0 1 7 VOLUME DISCOUNT Family B is comprised of the following families (F), and/or Family A comprises the following families (F), and/or classes (C), and/or sectors (S), and/or varieties (V) listed in the classes (C), and/or sectors (S), and/or varieties (V) listed in 2016 TV product catalogue: the 2017 TV product catalogue: •Clothing – Accessories – Textiles (F 04), •Household Appliances (F 07), •Drinks (F 01), •Furnishings - Decoration(F 08), •Food (F 02), •Auto Services and Centres (S 110102), •Cleaning (F 09), •Travel and Tourism (F 12) excluding Restaurants (S 120107), •Health & Beauty (F 10), •Energy (F 13), •Automotive Transport (F 11) excluding Services •Teaching-Training (F 15), and Auto Centres (S 110102), •Publishing (F 16), •Restaurants (S 120107), •Distribution – Remote Sales (F 17) excluding GMS, Hard Discount •GMS, Hard Discount (S 170103), (S 170103), •Financial and insuranceestablishments (F 18), •Gardening - DIY – Agriculture (F 19), •Property (F 21), •Services (F 20), •Financial Advertising (F 22), •Media Information (F 33), •Corporate (F 23), •Telephonyservices and offers (S 490101), •Pharmaceuticals - Medicine (F 26), •Access providers (V 49030101), •Audiovisual – Photo - Cinema (F 30), •Convergence (C 4904). •Culture and Leisure (F 32), •Telecommunications (F 49) excluding Telephone services and offers Any advertiser who invests in TF1 Classic Space, between 1 (S 490101), Service Providers (V 49030101) Januaryand 31 December 2017, up to at least €100,000 in and Convergence (C 4904), Gross Negotiatedvalue, whether or not presentin 2016, shall •IT (including office equipment and printers) (F 50), benefit from a digressive rate in terms of volume calculated from •Building and Public Works (F 55), the 1st euro, per section of Gross Negotiated Revenue in line •Industry(F 70). with the following schedule: Any advertiser who invests up to at least €50,000 in Gross Negotiatedvalue in a TF1 Classic Space, between 1st Januaryand 31 December 2017, regardless of whether they were present in 2016, shall benefit from a digressive volume discount calculated after the 1st euro per section of Gross Negotiated Revenue in line with the following schedule:

FAMILY A FAMILY B

By way of a guide: By way of a guide: Rate applicable to rate Rate applicable to rate from the first Sections of gross from the first euro Sections of gross negotiated revenue the gross negotiated revenue the gross euro of gross negotiated revenue of gross negotiated negotiated revenue negotiated revenue between 1st January revenue at the between 1st January and 31st December 2017 for the section and 31st December 2017 for the section at the maximum maximum value of value of the section the section

From €0 to €200,000 4.00 % 4.00 % From €0 to €200,000 4.50% 4.50% From €200,000 to €400,000 4.50 % 4.25 % From €200,000 to €500,000 5.50% 5.10% From €400,000 to €700,000 5.00 % 4.57 % From €500,000 to €900,000 6.50% 5.72% From €700,000 to €1,000,000 5.50 % 4.85 % From €900,000 to €1,500,000 7.50% 6.43% From €1,000,000 to €1,500,000 6.00 % 5.23 % From €1,500,000 to €2,100,000 8.50% 7.02% From €1,500,000 to €2,000,000 6.50 % 5.55 % From €2,100,000 to €2,700,000 9.50% 7.57% From €2,000,000 to €2,500,000 7.00 % 5.84 % From €2,700,000 to €3,300,000 10.50% 8.11% From €2,500,000 to €3,000,000 7.50 % 6.12 % From €3,300,000 to €3,900,000 11.50% 8.63% From €3,000,000 to €3,500,000 8.00 % 6.39 % From €3,900,000 to €4,500,000 12.00% 9.08% From €3,500,000 to €5,000,000 8.50 % 7.02 % From €4,500,000 to €5,100,000 13.00% 9.54% From €5,000,000 to €9,000,000 9.00 % 7.90 % From €5,100,000 to €6,000,000 13.50% 10.13% From €9,000,000 to €15,000,000 9.50 % 8.54 % From €6,000,000 to €8,000,000 14.00% 11.10% From €15,000,000 to €22,000,000 10.00 % 9.00 % From €8,000,000 to €10,000,000 15.00% 11.88% From €22,000,000 to €30,000,000 10.50 % 9.40 % From €10,000,000 to €15,000,000 15.50% 13.09% From €30,000,000 to €38,000,000 11.00 % 9.74 % From €15,000,000 to €20,000,000 16.00% 13.82% From €38,000,000 to €46,000,000 11.50 % 10.05 % €20,000,000 and over 16.50% From €46,000,000 to €62,000,000 12.00 % 10.55 % €62,000,000 and over 13.00 %

For a multi-sector advertiser, the family selected will be the one in which the advertiser makes the majority of its investments for TF1 in 2017.

BRACKET FOR APPLICATION AND PAYMENT OF THE BONUS The basis for calculating the volume discount is the Gross Negotiated Revenue for Classic Space. The volume reduction is calculated per advertiser, all products and all buying methods combined, and returned at the end of the order (see Financial Conditions: Article 7 of the TF1 Publicité Classic Space Conditions). The remit of the volume discount shall exclude investments benefiting from the SME-SMI and New Advertiser package, and those benefiting from special conditions for the "Entertainment", "Direct Marketing" and "Pure Play" campaigns, or governmental and public interest campaigns.

T e r m s and conditions 34 T F 1 2 0 1 7 VOLUME DISCOUNT

REBATE FOR VOLUME DISCOUNT Any advertiser present on TF1 in 2017, and who was present in 2016, shall benefit from a financial rebate of the volume discount, deducted from the invoice and applied to the gross negotiated revenue for 2017 (from the 1st euro, excluding the impact of unpaid amounts when due). To determine the amount of the payment, TF1 Publicité will apply a discount rate to the Gross Negotiated Revenue for 2017, calculated on the basis of its Gross Annual Negotiated Revenue in 2016, according to the following schedules for each family: FAMILY A FAMILY B

Gross negotiated revenue for Rate applicable to Gross negotiated revenue for Rate applicable to 2016 the gross negotiated 2016 the gross negotiated revenue for 2017 revenue for 2017

From €0 to €100,000 0.00 % From €0 to €50,000 0.00 % From €100,000 to €300,000 1.30 % From €50,000 to €100,000 1.30% From €300,000 to €800,000 1.50 % From €100,000 to €300,000 1.60% From €800,000 to €1,300,000 1.70 % From €300,000 to €500,000 1.90% From €1,300,000 to €1,800,000 1.90 % From €500,000 to €1,000,000 2.20% From €1,800,000 to €2,300,000 2.10 % From €1,000,000 to €1,500,000 2.50% From €2,300,000 to €3,000,000 2.30 % From €1,500,000 to €2,000,000 2.80% From €3,000,000 to €5,000,000 2.50 % From €2,000,000 to €2,500,000 3.10% From €5,000,000 to €7,500,000 2.70 % From €2,500,000 to €3,000,000 3.40% From €7,500,000 to €10,000,000 2.90 % From €3,000,000 to €4,000,000 3.70% From €10,000,000 to €12,500,000 3.10 % From €4,000,000 to €5,000,000 4.00% From €12,500,000 to €15,000,000 3.30 % From €5,000,000 to €6,000,000 4.30% From €15,000,000 to €20,000,000 3.50 % From €6,000,000 to €8,000,000 4.60% From €20,000,000 to €30,000,000 3.70 % From €8,000,000 to €10,000,000 4.90% From €30,000,000 to €40,000,000 4.00 % From €10,000,000 to €15,000,000 5.20% From €40,000,000 to €50,000,000 4.30 % From €15,000,000 to €20,000,000 5.50% From €50,000,000 to €60,000,000 4.60 % €20,000,000 and over 5.80% €60,000,000 and over 4.90 %

To calculate the 2017 discount to be applied to the invoice, the 2017 schedule in which the advertiser made the majority of investments for 2016 shall be used. If the advertiser belongs to a group of advertisers in 2017, the Gross Negotiated Revenue for 2016 used shall be that of the group of advertisers. The rate applied shall be identical for all advertisers belonging to the same group. Any advertiser, who in 2017 invests separately from a group of advertisers to which it belonged in 2016, shall benefit from a payment calculated on the basis of the Gross Negotiated Revenue invested separately in 2016.

BRACKET FOR APPLICATION AND PAYMENT OF THE BONUS The volume rebate will be applied to the invoice. This amount shall be calculated on the basis of the gross negotiated revenue for 2017. Its allocation is subject to the timely payment of the amounts that served as a basis for its calculation, in accordance with the TF1 Publicité Terms and Conditions applicable in 2017 (see Financial terms and conditions: article 7 of the TF1 Publicité Classic Space Terms and Conditions of Sale). The definitive calculation of the volume discount shall be undertaken pursuant to the present commercial terms and conditions for 2017 during Q1 2018. TF1 Publicité shall incorporate, into the end of order credit, the difference between the total amount of the volume discount and the deposit attributed to the invoice. If there is a credit balance in favour of TF1 Publicité, the total amount shall be deducted from the end of order credit and an invoice may be issued. Any potential payments shall then be made at the time of issue of the credit note by virtue of these commercial terms and conditions, during Q1 2018.

T e r m s and conditions 35 T F 1 2 0 1 7 50 MN INSIDE © J.CAUVIN / TF1

SPONSORSHIP

T e r m s and conditions 36 T F 1 2 0 1 7 SPONSORSHIP

PRESENCE OF THE PRODUCT ON BILLBOARDS

French authorities have planned to change the regulations regarding television sponsorship from 1st January 2017. According to the information available at the time of printing this document, the presentation of the sponsor's products/services in the sponsorship credits is the key point of this change.

Below are some details on the terms of this presentation:

- No regulatory restrictions are planned for the way in which the sponsor's product/service is presented: extract from the advertiser's commercial showing the product in a consumer situation, product content and/or packaging. However, this presentation may not be accompanied by a promotional reference or a direct incentive to purchase or hire the sponsor's product/service.

- All advertisers eligible for sponsorship are affected by this change.

- The sponsor can show the product or products that it manufactures or distributes. The presentation of a range of products is therefore possible.

- When the sponsor is a distributor, the presentation of its products/services can take the form of - but is not limited to - own-brand or retailer products or store departments, loyalty cards, website homepage, and so on.

- With respect to service providers, the opportunity to present the sponsor's service or services will be adapted depending on the physical media of the service.

PRICES

Sponsorship packages are subject to a per-unit price expressed as gross or net, available on www.tf1pub.fr.

T e r m s and conditions 37 T F 1 2 0 1 7 SPONSORSHIP PACKAGES

For even more clarity and attractiveness, we have broken down our offer into three types of package: TARGET ONE, CONTEXT ONE and EVENT ONE packages.

TARGET ONE SPONSO

THE BENEFIT TARGET ONE packages combine targeting and attractive prices. They are ideal for advertisers who are taking their first steps in television and/or prioritising cost over contact. Made up of generic and specific offers in line with the target, they allow advertisers to communicate with key targets.

HOW IT WORKS

5 guaranteed targets: -Women MHS (Main Household Shopper) <50 -Women MHS (Main Household Shopper) with children -Women aged 25-59 -Individuals aged 25-49 -Individuals 35 and older

Selection by TF1 Publicité of programmes in line with each target, with at least one Prime for each week of communication.

Three weeks of communication.

In terms of pricing, for each target there are two entry levels: €100,000 or €150,000 net excl. tax

These offers are communicated in LA BOX, our trading and service platform.

T e r m s and conditions 38 T F 1 2 0 1 7 SPONSORSHIP PACKAGES

For even more clarity and attractiveness, we have broken down our offer into three types of package: TARGET ONE, CONTEXT ONE and EVENT ONE packages.

CONTEXT ONE SPONSO

THE BENEFIT CONTEXT ONE packages prioritise content and duration, for a stronger expression of brand/programme values.

HOW IT WORKS

2 entry levels: a TV show brand excluding events (50 min Inside, Téléfoot, etc.) or a programme type (Thursday prime-time fiction, Prime-time weekend entertainment, etc.)

A wide range of about twenty digital and TV packages, to address a high number of targets.

Number of weeks' partnership and pricing to be defined according to your marketing needs, depending on scheduling availability.

These offers will be available in LA BOX.

EVENT ONE SPONSO

THE BENEFIT EVENT ONE packages include major TF1 events (The Voice, Koh Lanta, NRJ Music Awards, etc.) that are extremely popular with viewers. As such, they give you the greatest visibility and connection with TV show brands, through multi-media solutions.

HOW IT WORKS 1 entry level: the multi-media TV show brand.

A range of events packages, covering all genres and advertising targets.

The duration and pricing of your communication campaign is linked to the event in question.

These offers will be communicated in LA BOX.

T e r m s and conditions 39 T F 1 2 0 1 7 SPONSORSHIP PACKAGES

DYNAMIC LIVE CONTENT / SPONSO

Sponsorship ads are being brought up to date, to enhance the impact of your message to viewers. Update the content of your billboards as near as possible to the programme's broadcast, to capitalise on your news or that of the programme.

This is an innovative creation that feeds our new DYNAMIC LIVE CONTENT range, thanks to the recent roll-out of our RTA - Real Time Advertising offer.

THE BENEFIT Your billboards become even more engaging and stand out through their integration into a short period of enriched and tailored content.

HOW IT WORKS

Your TV billboards can be adapted quickly by integrating or modifying some content (text or pictures without animation), based on a scenario predetermined with you.

This solution applies to one sponsor per evening per show.

QUOTE UPON REQUEST subject to the Special Campaign rate increase.

T e r m s and conditions 40 T F 1 2 0 1 7 SPONSORSHIP PACKAGES

EASY PROD SPONSO

So you don't have an advertisement? We can provide you with a production solution at a very attractive cost.

THE BENEFIT Helping you with the production of your advertising creation through a packaged production solution.

There are two entry levels for advertising creations tailored to Digital and/or TV Sponsorships.

2 price levels: TV & DIGITAL €10,000 excl. tax TV or DIGITAL €7000 excl. tax

HOW IT WORKS

This service includes production: - on TV, of a billboard (graphics basis) in 6'' and 8'' formats and/or, - on Digital media, of a 10'' billboard (graphics basis), potentially a variation on the TV ad.

This service is intended for advertisers who don't have access to a creative agency, and is not available as part of Special Campaigns.

T e r m s and conditions 41 T F 1 2 0 1 7 PRICE ADJUSTMENTS

MULTI-SECTOR

SINGLE PRODUCT

No increase for promoting various sector codes for a single product, if justified in the creation of the billboard.

MULTI-PRODUCTS

> Presence and/or mention of less than 3 seconds: No increase for promoting various sector codes for different products/brands from the same advertiser or group of advertisers, if justified in the creation of the billboard.

> Presence and/or mention of more than 3 seconds: + 5% on the net price for each additional product/brand sector code.

MULTI-ADVERTISERS

Promotion of a visual image or sound bite for another advertiser within a single billboard, including a "social network"*:

> Presence and/or mention of less than 3 seconds: + 5% on the net price for each additional advertiser.

> Presence and/or mention of more than 3 seconds: + 20% on the net price for the 2nd advertiser promoted, + 10% on the net price for each additional advertiser after the 2nd.

T e r m s and conditions 43 T F 1 2 0 1 7 DUAL SCREEN PACKAGES

CREATE A BUZZ WITH THIS NEW ADVERTISING FORMAT! DUAL SCREEN, the exciting new video format that combines two screens into one. Available on TF1, it enhances the creativity of your ad, to enhance your message, while creating a visual impact with viewers. Make room for new ideas and create a connection with your consumers, increase their attention, and expand your brand message…

THE BENEFIT By playing the innovation card, DUAL SCREEN allows you to enhance your advertising spot in order to strengthen the impact of your message.

HOW IT WORKS

For the viewer, the screen is divided into two parts: - on the left: your ad, broadcast in large 16:9 format. - on the right: enhanced, complementary content broadcast in vertical format. E.g. : repeat of a live event, branded content videos, social enrichment, brand content, infographics, etc.

QUOTE UPON REQUEST subject to the Special Operation rate increase.

On the left: Your classic TV ad is broadcast in 16:9 format

On the right : Enhanced content

Non-binding model

T e r m s and conditions 44 T F 1 2 0 1 7 DYNAMIC LIVE CONTENT

A RANGE OF OFFERS THAT MAKES ADVERTISING EVEN MORE INTERACTIVE

Now your advertising spots can include social contributions from viewers, live recordings of one of your events, a late match score, and even display your product in the winner's colours... to give even more impact to your advert! Many other opportunities are available with our new range of DYNAMIC LIVE CONTENT offers, thanks to the recent roll-out of our RTA - Real Time Advertising solution. New services may be added to this range throughout the year. Get ready to enter the era of real time!

THE BENEFIT This solution allows you to enhance and customise your commercials, by incorporating information related to your news or that of the programme you are part of, in a short time frame.

HOW IT WORKS

Your TV ads can be adapted quickly by integrating or modifying some content, based on a scenario predetermined with you. Our RTA offer is growing, now offering three different types of services: • RTA Live: filming and live broadcast of ads on TF1 • RTA Dynamique: update of ads in near-live with incorporation of non-animated photos or texts Examples: Inclusion of statistics, sports match odds, viewer contributions, photos, tweets, etc. • RTA Conditionnel, in partnership with Ionoco: thanks to the audio-video mixing tool installed in master control, your ads can be modified throughout your TV campaign, also in accordance with your own data (stocks, inventories, etc.) or any other factor that may determine the content of your ad. Text and photos can be adapted and animated too.

New for 2017: RTA SPONSO Your sponsorship marketing now benefits from some new opportunities. Updating of sponsorship billboards as close as possible to time of broadcast, with the integration of text or pictures (without animation). This solution applies to one sponsor per evening per show. See details on p. 40.

QUOTE UPON REQUEST subject to the Special Operation rate increase.

T e r m s and conditions 45 T F 1 2 0 1 7 CLEM © JULIEN LUTT / CAPA PICTURES / TF1 COMMON COMMERCIAL TERMS AND CONDITIONS

T e r m s and conditions 46 T F 1 2 0 1 7 PRICE ADJUSTMENTS

STANDARD DISCOUNT

ANY ADVERTISER PRESENT ON TF1 IN 2017 SHALL BENEFIT FROM A STANDARD DISCOUNT OF 15% OFF THE INVOICE AND APPLIED TO THE GROSS NEGOTIATED REVENUE.

The basis for calculating the standard discount is the gross negotiated classic space or sponsorship revenue. This discount is deducted from the invoice. Investments benefiting from the SME-SMI and New Advertiser deals and those that benefit from the specific terms of the "Entertainment", "Direct Marketing" and "Pure Players" campaigns, are excluded from the standard discount.

CONSOLIDATION BONUS

ANY ADVERTISER THAT ENTRUSTS THE SCHEDULING AND PURCHASE OF ITS CLASSIC SPACE OR SPONSORSHIP CAMPAIGNS TO AN AUTHORISED REPRESENTATIVE WHO, IN 2017, COMBINES MULTIPLE MANDATES AND PROVIDES ALL OF THE FOLLOWING SERVICES:

➔ buying space,

➔ booking advertising space, spot-by-spot or "MPI",

➔ management, follow-up and signature of advertising orders (including by EDI advertising),

➔ management and control of invoices issued in the name of the advertiser,

➔ control of timely payment of the aforesaid invoices, regardless of whether or not the authorised representative is or is not in charge of the payment.

BENEFIT FROM A CONSOLIDATION BONUS OF 1.5%

BRACKET FOR APPLICATION AND PAYMENT OF THE BONUS The consolidation bonus is calculated from the Gross Negotiated Revenue minus the reference discount and all bonuses and discounts granted in 2017 by TF1 Publicité. This bonus shall be integrated into the end of order credit note issued in Q1 of 2018. (See Financial Terms and Conditions: article 7 of the TF1 Publicité Classic Space General Terms and Conditions of Sale). This bonus is only granted if TF1 Publicité is in possession of a certificate of authorisation consistent with the model in the appendix of the TF1 Publicité Classic Space General Terms and Conditions of Sale. Non-compliance with any of the conditions whatsoever listed above will lead to the loss of the benefit of this bonus, whether this non-compliance is the responsibility of the sponsor or his authorised representative. The consolidation bonus shall not include any investments benefiting from the SME-SMI and New Advertiser package and those benefiting from the special terms and conditions for "Entertainment", "Direct Marketing" and "Pure Players" campaigns.

NB The TF1 2017 Commercial Terms and Conditions exclude any two-for-ones (discount/offer) with the advertising spaces on the channels DTT & Thematic channels and/or on digital media, to ensure that the advertiser cannot use its advertising investment on TF1 to claim any advantage over its advertising spending on media other than TF1 and vice versa.

T e r m s and conditions 47 T F 1 2 0 1 7 THE SYSTEM AT A GLANCE

"MPI" SPOT BY SPOT OTHER OFFERS* BASIS OF CALCULATION BASE RATE = PUBLISHED RATE, FORMATTED - Seasonal reductions

GROSS REVENUE RATE

- Modulo discounts/supplements - Deductions Collective, GIS & Public Interest campaigns - Adjustment of MPI offers

+ Multi-brand, multi-product, multi-advertiser surcharges + Interactive ad surcharge + surcharges for special operations and requests for identical service + Rate surcharges (mentions of media or a social network or content supplier) for "Entertainment" campaigns

- Specific reductions for "Entertainment", "Direct Marketing" and "Pure Players" campaigns

ADDED VALUE GROSS REVENUE RATE ADDED VALUE - Last-minute offer reductions GROSS REVENUE RATE CORRECTED GROSS REVENUE RATE - Free advertising message reductions CORRECTED GROSS REVENUE RATE INVOICED GROSS REVENUE RATE SME-SMIs & New advertiser discount INVOICED GROSS - Contractual reductions REVENUE RATE

NEGOTIATED GROSS REVENUE RATE

- Standard discount NEGOTIATED GROSS REVENUE - Volume discount RATE

NET REVENUE FOR CURRENT ORDER

- Difference between the discount due and the rebate applied to the invoice NEGOTIATED GROSS REVENUE - Consolidation bonus RATE

NET REVENUE AT END OF ORDER * Purchases under Collective, Pure Play, SME-SMI and New Advertiser deals, etc. Cascade calculation

USEFUL INFORMATION

T e r m s and conditions 49 T F 1 2 0 1 7 THE CONTEXT OF MY PURCHASE

All documents relevant to your purchase are available on the website www.tf1pub.fr

"I am looking for the dates on which prices are published, the scheduling opens or my purchase orders are returned..."

 I USE THE SNPTV CALENDAR.

"W-3? D-4? D-3? How close to broadcast can I schedule my offer?»

 THE PROGRAMMING SCHEDULE TELLS ME EVERYTHING I NEED TO KNOW.

"Which 'TV sector" does my product belong to? What is the sector code?»

 THE ANSWER CAN BE FOUND IN THE LIST OF TV SECTOR CODES.

"What format should I send my film in?»

 I CHECK THE TECHNICAL STANDARDS.

"How much will it be for my film if it's not 30 seconds?»

 I REFER TO THE FORMAT CHART.

"I want to amend my scheduling brief, what are the conditions for doing this?»

 THE GENERAL TERMS AND CONDITIONS OF SALE - CLASSIC SPACE WILL TELL ME.

"What is sponsorship contract? »

 I READ THE SPONSORSHIP TERMS AND CONDITIONS OF SALE.

"Can I estimate my GTCS rate?»

 I USE THE GTCS SIMULATOR.

"How do I evaluate the GRP cost of my in-programme campaign? »

 I USE THE MPI SIMULATOR.

T e r m s and conditions 50 T F 1 2 0 1 7 MY INFORMATION TO SEND

"I want to declare my purchasing agency… "

 I USE THE MANDATE DECLARATION.

"I want to send my campaign information … "

 I FILL IN THE PRODUCT SHEET.

"I have a specific working plan for my ads. »

 I FILL IN THE BROADCAST INSTRUCTIONS TEMPLATE FOR SPOT-BY-SPOT OR MPI MAX CAMPAIGNS.

I want to consolidate the purchases of my different companies?

 I CONSULT THE MODEL FOR FORMING AN ADVERTISING GROUP (GAI).

T e r m s and conditions 51 T F 1 2 0 1 7 THE LEADING CONTENT MARKETPLACE IN FRANCE

RELEASING YOUR BRAND VALUE

T e r m s and conditions 52 T F 1 2 0 1 7