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Terms and Conditions 2017 DANSE AVEC LES STARS © L.VU/TF1 TERMS AND CONDITIONS 2017 T e r m s and conditions 1 T F 1 2 0 1 7 COMMUNIQUER SUR TF1 Choisissez votre présence sur TF1 afin de répondre au mieux à vos différents objectifs de communication. La publicité dans les écrans publicitaires Vous disposez d’un film publicitaire, votre création peut être diffusée au sein des écrans publicitaires. Ces derniers sont reconnaissables par les « jingles Publicité » les encadrant. Vous pouvez réserver dans ces écrans selon 2 modes d'achat : • ACHAT CONTEXTUEL : LE SPOT À SPOT, LE CHOIX À 100% Ce mode d’achat vous permet de sélectionner les écrans souhaités pour la diffusion de votre spot publicitaire. En relation avec les équipes Planning de TF1 Publicité, vous disposez ainsi de tous les leviers pour une efficacité renforcée de votre campagne. Ecrans fédérateurs, contexte d’émissions engageantes, affinité avec votre cible… tous les ingrédients sont à votre disposition pour répondre à vos objectifs de ventes, de notoriété, d’image, de trafic sur site ou en magasin… Vous êtes l’architecte de votre campagne ! •ACHAT PROGRAMMATIQUE : LE MPI, MODE DE PROGRAMMATION INTERNALISÉE Pour faciliter votre achat d'espace, TF1 Publicité vous propose de prendre en charge la construction de vos campagnes, au travers d’une gamme d’offres en mode de programmation internalisée, avec des niveaux de services différenciés, pour répondre au mieux à vos objectifs de communication. Avec le MPI, l’achat sur TF1 devient simple et rapide. Le parrainage & le placement de produit Vous ne disposez pas d’un film publicitaire, TF1 Publicité vous propose d'autres formes de communication pour répondre à vos objectifs. st st TERMS• LE PARRAINAGE AND CONDITIONS FOR THE PERIOD 1 JANUARY TO 31 DECEMBER En vous associant aux valeurs véhiculées par un2017 programme, vous travaillez principalement l’image de votre marque et sa notoriété, en renforçant la présence à l’esprit et l’intention d’achat de vos clients ou prospects. Votre présence sur les bandes - annonces de l’émission, mais aussi en amont, pendant ou en fin d’émission, vous assure une forte visibilité. Les programmes de TF1 sont diversifiés et constituent autant de territoires de valeurs à investir. Pour plus de proximité avec lesVERSIONtéléspectateurs, DATEDvous 11/10/2016pouvez les faire jouer en lien avec le programme parrainé, avec la diffusion d’un module-jeu. • LE PLACEMENT DE PRODUIT Plus immersif encore, le placement de produit vous permet d’être présent au sein même des fictions de TF1. Cette communication met en scène l’expérience consommateur de votre produit, marque ou service, grâce à une intégration directe et naturelle dans l’histoire proposée auxtéléspectateurs. Les opérations spéciales A chaque étape de la vie de votre marque, produit ou service (lancement, anniversaire, changement de nom, repositionnement…), les équipes dédiées aux Opérations Spéciales de TF1 Publicité sont à votre disposition pour créer votre communication événementielle sur-mesure, de la conception à la diffusion. Forte de sa veille technologique et publicitaire, TF1 Publicité vous propose par ailleurs une gamme d’offres événementielles, engageantes et immersives, vous permettant d’être présent tout au long du parcours client, de décrypter les champs de communication de demain et d’émerger sur votre marché. Découvrez et devenez les pionniers des nouvelles publicités, à la pointe de la technologie. RELEASING YOUR BRAND VALUE T e r m s and conditions 2 T F 1 2 0 1 7 ANNE-CLAIRE COUDRAY / JT WEEKEND © J.CAUVIN / TF1 CONTENTS ADVERTISING ON TF1 p.4 SPOT-BY-SPOT BUYING p.8 PROGRAMMATIC BUYING: TF1 MPI p.18 TERMS AND CONDITIONS FOR THE CLASSIC SPACE p.28 SPONSORSHIP p.36 INNOVATE p.43 COMMON TERMS AND CONDITIONS p.46 USEFUL INFORMATION p.49 T e r m s and conditions 3 T F 1 2 0 1 7 NORMAN AND CYPRIEN © DR ADVERTISING ON TF1 SECRET STORY © Renaud Corlouer T e r m s and conditions 4 T F 1 2 0 1 7 BUYING METHODS Choose your exposure on TF1 to achieve your different marketing objectives. ADVERTISING DURING COMMERCIAL BREAKS You have a TV ad; your creation can be broadcast during specific advertising slots. These are identified by means of "Advertising jingles" at the beginning and end. You can book air time during these slots using two purchasing methods: • CONTEXT-BASED AD BUYS: SPOT-BY-SPOT ADVERTISING, FOR COMPLETE FREEDOM OF CHOICE This method of media buying lets you select the commercial breaks in which you want to broadcast your advert. In liaison with the TF1 Publicité Scheduling teams, you will have all the tools you need to make sure your campaign is as effective as possible. Key ad breaks, spots during programmes with high viewer engagement, affinity with your target audience... we have everything you need to meet your objectives in terms of sales, brand awareness, image, online or in-store traffic, and more. You are the architect of your campaign! • PROGRAMMATIC BUYING: "MPI", IN-PROGRAMME ADVERTISING To make it easier for you to purchase advertising space, TF1 Publicité is offering to help you build your campaigns, using a range of in-programme packages, with different levels of service reach your marketing needs. With “MPI”, ad buying on TF1 becomes simple and fast. SPONSORSHIP & PRODUCT PLACEMENT • SPONSORSHIP By partnering with the values ​​conveyed by a TV programme, you can promote the image of your brand and its reputation, increasing the mindshare and purchase intent of your customers or prospects. Your presence on TV channels - adverts for the TV show, as well as slots before, during or at the end of the programme - provides considerable visibility. TF1's programmes are diverse in nature, representing a wide range of potential values ​​that brands can connect with. And for even more interaction with viewers, you can get them playing along with the sponsored programme, by broadcasting a game as part of the ad. • PRODUCT PLACEMENT Even more immersive, product placement allows you to be present within TF1's fictional TV shows. This type of marketing portrays the consumer experience of your product, brand or service, by directly or naturally incorporating it into the story offered to viewers. SPECIAL CAMPAIGNS At every stage in the life of your brand, product or service (its launch, anniversary, a name change, repositioning, etc.), the “Opérations Spéciales” teams at TF1 Publicité are at your disposal to help you create custom events marketing, from design to broadcast. Thanks to its technological watch and publicity monitoring, TF1 Publicité also offers a range of services allowing you to be present throughout the customer journey, as well as identifying future areas of marketing, and helping you to emerge in your market. Discover and become pioneers of new advertising campaigns, at the cutting-edge of technology. T e r m s and conditions 5 T F 1 2 0 1 7 OUR OFFERS ANTICIPATE TF1 broadcasts major events. To anticipate and ensure your presence during the channel's key events, we can offer you various purchase arrangements. From selecting ad spots to getting priority access to the schedule, there are multiple ways you can identify, choose and buy as early as possible. First come, first served! PERFORM Thanks to our use of "consumer" data in TV media planning models, it is now possible for you to buy advertising space during TF1 breaks that directly targets your customers and prospects. By accurately targeting your buyers, you can maximise impact on your sales. Taking your brand's performance one step further. SUPPORT Simplifying your purchase, taking into account the uniqueness of your brand and your communication objectives. This was our main focus when we came up with a programmatic buying method to meet your key media planning needs. We also offer multiple services that facilitate the management of your campaigns. The buying process becomes easier, whether you're taking your first steps in television or for future campaigns on TF1. INNOVATE Thanks to its technology watch and strategic partnerships, TF1 Publicité offers immersive and engaging measures and solutions for special events, always for the benefit of your brand. TF1 Publicité regularly offers you innovative ideas and solutions for a more direct and increasingly strong brand experience. Together, we can get to grips with future innovation, in our showroom and through our research, helping you play a key role in advertising innovation. T e r m s and conditions 6 T F 1 2 0 1 7 OUR OFFERS ANTICIPATE PREMIUM, PRIO p.9 EVENT SLOTS, VIP p.10 PERFORM DATA REACH p.11 DATA FOCUS p.11 PURE PLAY p.14 CONTEXT ONE SPONSO p.39 EVENT ONE SPONSO p.39 EASY PROD SPONSO p.41 SUPPORT SMEs, SMIs & NEW ADVERTISERS p.13 DIRECT MARKETING p.15 ENTERTAINMENT p.16 COLLECTIVE p.17 GOVERNMENT & PUBLIC INTEREST p.17 MPI / MPI DATA p.18 TARGET ONE SPONSO p.38 INNOVATE DUAL SCREEN p.44 DYNAMIC LIVE CONTENT p.45 DYNAMIC LIVE CONTENT / SPONSO p.40 T e r m s and conditions 7 T F 1 2 0 1 7 DENIS BROGNIART / AUTOMOTO © N.GOUHIER / TF1 SPOT-BY-SPOT ADVERTISING T e r m s and conditions 8 T F 1 2 0 1 7 PREMIUM THE BENEFIT If you want a premium priority advertising spot during our commercial breaks, opt for the Premium spots and secure your presence among the first and last three positions in advertising slots. CONDITIONS Premium spots are subject to specific tariff schemes - Tariff 1 and Tariff 2 - and give you priority for any offer, in the following descending order of positions in the slots: 1 and 99, then 2 and 98, then 3 and 97.
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