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Insight Report 2016 INSIGHT REPORT SNPTV GUIDE BROADCASTING ENVIRONMENT DIGITAL TERRESTRIAL TELEVISION (DTT) CHANNELS national channels available 30 to DTT viewers of which: 11 HD 24 free channels 6 pay channels. Source: CSA, CNC, DGMIC, A.C.C.e.S, SNPTV –Guide des chaînes numériques 2016 - *Excluding local services 2 TV 2016: INSIGHT REPORT and channels distributed exclusively outside mainland France. BROADCASTING ENVIRONMENT FREE DTT CHANNELS (as of 31 December 2015) Channels Media group TF1 Groupe TF1 FRANCE 2 Groupe France Télévisions FRANCE 3 Groupe France Télévisions FRANCE 5 Groupe France Télévisions M6 Groupe M6 ARTE Arte France D8 Groupe Canal + W9 Groupe M6 TMC Groupe TF1 NT1 Groupe TF1 NRJ 12 Groupe NRJ LCP LCP AN/PUBLIC SÉNAT FRANCE 4 Groupe France Télévisions BFM TV Groupe NEXTRADIOTV I>TÉLÉ Groupe Canal + D17 Groupe Canal + GULLI Groupe Lagardère FRANCE Ô Groupe France Télévisions HD1 Groupe TF1 L'ÉQUIPE 21 Groupe Amaury 6TER Groupe M6 NUMÉRO 23 Société Diversité TV France RMC DÉCOUVERTE Groupe NEXTRADIOTV CHÉRIE 25 Groupe NRJ Source : CSA, CNC, DGMIC, A.C.C.e.S, SNPTV TV 2016: INSIGHT REPORT Guide des chaînes numériques. 3 BROADCASTING ENVIRONMENT DTT PAY CHANNELS (as of 31 December 2015) Channels Media group CANAL + Groupe Canal + CANAL + CINÉMA Groupe Canal + CANAL + SPORT Groupe Canal + EUROSPORT FRANCE* Groupe TF1 LCI Groupe TF1 PARIS PREMIÈRE Groupe M6 PLANÈTE Groupe Canal + New national channels licensed or declared to the CSA in 2015 In 2015, the CSA signed six agreements with new channels and six new services benefited from the declaratory scheme**. Licensed channels Declared channels 2 RIVES TV COOKING TV EUROSPORT FRANCE FITNESS TV MCS MAISON GOSSIP TV RT FRANCE PRETTY TV STAD’AFRIQUE OUÏ FM LA TÉLÉ SUD 1ère MEE TV Source: CSA, CNC, DGMIC, A.C.C.e.S, SNPTV - Guide des chaînes numériques - *21 January 2015, the CSA (Conseil Supérieur de l’Audiovisuel - French audiovisual regulatory body), withdrew authorisation to broadcast this channel on digital terrestrial networks. ** Pursuant to Article 33-1 II of the Law of 30 September 1986 (Amended), television services distributed by a network not using TV 2016: INSIGHT REPORT frequencies assigned by the CSA and with an annual budget 4 of less than €150,000 are subject only to prior declaration. BROADCASTING ENVIRONMENT LIVE, DELAYED BROADCAST OR PLAYBACK TV CONTENT 40.3% of households have a hard disk decoder 71.1% of TV-equipped households have multiplatform access More than out of 55.9 53.1 4 10 households have ADSL/Fibre TV reception 43.0 40.7 41.5 40.3 39.3 34.0 23.4 22.4 excl. excl. 9.2 28.5 26.4 7.9 Terrestrial/ ADSL/Fibre Satellite Cable/Fibre Digital DTT exclusive aerial reception TV reception decoder (including with hard disk exclusively) 2014 2015 Source: Médiamétrie -Home Devices - Q4 2014 vs Q4 2015. Copyright Médiamétrie. TV 2016: INSIGHT REPORT 5 BROADCASTING ENVIRONMENT TV PROGRAMME OFFERING IN 2015 57 % of TV offering composed of drama, magazine programmes and documentaries. FILM 4% 5% MISCELLANEOUS 10% ADVERTISING YOUTH PROGRAMMES DRAMA 8% 24% 2% SPORT GAMES 4% 16% ENTERTAINMENT 8% DOCUMENTARIES 2% TV NEWS 17% MAGAZINES Source: Médiamétrie – Médiamat - Period: 29/12/2014 to 03/01/2016 - Sample: Individuals 4-and-up / Channel scope: TF1, France 2, France 3, Canal+ uncoded, France 5, M6 & Arte DTT channels 2005 & 2012: D8, W9, TMC, NT1, TV 2016: INSIGHT REPORT NRJ12, France 4, D17, Gulli, France Ô, HD1, 6Ter, 6 Numéro 23 & RMC Découverte. BROADCASTING ENVIRONMENT PROGRAMMES WATCHED BY GENRE 24.3 % of TV offering is drama (established national channels and DTT channels included). ESTABLISHED NATIONAL CHANNELS 22% DRAMA 33.7% OTHERS DTT CHANNELS % 30.8% 32.7 DRAMA OTHERS 12% GAMES 14.3% 18% TV NEWS MAGAZINES 9.1% 15.3% FILM MAGAZINES 12.1% DOCUMENTARIES REALITY TELEVISION Source: Médiamétrie – Médiamat - Period: 29/12/2014 to 03/01/2016 - Sample: Individuals 4-and-up / Channel scope: TF1, France 2, France 3, Canal+ uncoded, France 5, M6 & Arte DTT channels 2005 & 2012: D8, W9, TMC, NT1, NRJ12, France 4, D17, Gulli, France Ô, HD1, 6Ter, Numéro 23 & RMC Découverte. TV 2016: INSIGHT REPORT 7 BROADCASTING ENVIRONMENT TV OFFERING AND CONSUMPTION BY PROGRAMME GENRE ON NATIONAL CHANNELS 10.3 % share of advertising in TV consumption in 2015. 2015 - TV offering and consumption by programme genre TV consumption: TV offering consolidated audience DRAMA 24.3 24.5 MAGAZINES 16.7 17.2 DOCUMENTARIES 15.7 8.7 ADVERTISING 9.7 10.3 YOUTH PROGRAMMES 8.0 3.1 ENTERTAINMENT 7.6 3.9 MISCELLANEOUS 5.6 3.3 FILMS 3.8 5.4 GAMES 4.6 9.8 TV NEWS 2.4 10.6 SPORT 1.6 3.2 Source: Médiamétrie – Médiamat - Period: 29/12/2014 to 03/01/2016 - Sample: Individuals 4-and-up / Channel scope: TF1, France 2, France 3, Canal+ uncoded, France 5, M6 & Arte TV 2016: INSIGHT REPORT DTT channels 2005 & 2012: D8, W9, TMC, NT1, NRJ12, France 4, 8 D17, Gulli, France Ô, HD1, 6Ter, Numéro 23 & RMC Découverte. AUDIOVISUAL PRACTICES 78.8 % of the population watches TV daily. Daily cumulative audience as % of overall French population 85% 80% 75% 70% TV TOTAL 65% 78.8% 60% 55% 50% 45% 40% 35% 30% 25% FIXED-LINE INTERNET 20% 41.0% / 2H05 15% 10% OF WHICH VIDEO 5% 16.8% / 0H33 4H40 0% 0 20 40 60 80 100 120 140 160 180 200 220 240 260 280 300 Viewing time by consumer Source: Médiamétrie - France overall data recalculated based on data from Panel Médiamétrie Médiamat and TV 2016: INSIGHT REPORT Médiamétrie//NetRatings - March 2015. 9 AUDIOVISUAL PRACTICES TV: POWERFUL MEDIA FOCUS ON 15-24 DEMOGRAPHIC 53% of 15-24 demographic watch TV daily. Daily cumulative audience as % of overall French population 85% 80% 75% REMINDER OF TV 70% TOTAL OVERALL 65% 78.8% POPULATION 60% 55% 50% 45% 53.0% TV TOTAL 40% 35% 30% FOCUS 25% ON 15-24 FIXED-LINE INTERNET DEMOGRAPHIC 20% 35.5% / 2H21 15% 10% OF WHICH VIDEO 5% 19% / 0H50 2H56 4H40 0% 0 20 40 60 80 100 120 140 160 180 200 220 240 260 280 300 Viewing time by consumer Source: Médiamétrie - France overall data recalculated TV 2016: INSIGHT REPORT based on data from Panel Médiamétrie Médiamat 10 and Médiamétrie//NetRatings - March 2015. AUDIOVISUAL PRACTICES TV/INTERNET CONSUMPTION TIME 4h40 2h56 2H21 2H05 0h50 0h33 4-AND-UP 15-24 4-AND-UP 15-24 4-AND-UP 15-24 TELEVISON FIXED-LINE INTERNET OF WHICH VIDEO Source: Médiamétrie - France overall data recalculated based on data from Panel Médiamétrie Médiamat TV 2016: INSIGHT REPORT and Médiamétrie//NetRatings - March 2015. 11 MEDIA PERCEPTION WORLD TV: TOP SPARE TIME ACTIVITIES TV is in the Top 3, all generations combined, as preferred spare time activity. 37% 27% Listen to music 21% 19% 27% 20% Read 24% 29% 42% 23% 31% Watch TV 38% 42% 40% 19% 28% Connect with family/friends 30% 28% GENERATION Z 29% 15-20 12% MILLENNIALS 28% 21-34 Travel 22% 22% GENERATION X 25% 15-20 BOOMERS 50-64 SILENT GENERATION 65 AND UP TV 2016: INSIGHT REPORT 12 Source: Global Generational Lifestyles Report, Nielsen, 2015. MEDIA PERCEPTION TV: MAIN SOURCE OF INFORMATION OF FRENCH POPULATION 54% of French people get their national and international news first by watching television. Television 54% Internet 20% Internet Computer 10% (laptop or PC) Internet Smartphone 8% Internet Tablet 2% Radio 18% Print press 7% No answer 1% Source: TNS Sofres / La Croix - Q: “In general, what is your first source of national or international news?” - January 2016. TV 2016: INSIGHT REPORT Sample: French people aged 18 years-and-up (n=1061). 13 MEDIA PERCEPTION of French people watch news 59% on general interest channels, as their first and second choice, to learn more about certain news items. of French people watch the television 38% news on general-interest channels first to learn more about certain news items. General-interest channels 38 21 59 24-hour news channels 24 20 44 Radio 10 15 25 Print press websites or mobile apps 8 7 15 National headlines of daily newspapers 8 9 17 Magazines 3 5 8 Specialist blogs 2 2 4 TV channel or radio station websites or mobile apps 1 3 4 Free newspapers 1 3 4 Social media 1 2 3 Other websites 3 3 6 No answer 1 Source: TNS Sofres / La Croix - Q: Source: “In general, what source of information do you use most often to learn more about certain TV 2016: INSIGHT REPORT national or international news items?” - January 2016. Sample: 14 French people aged 18 years-and-up (n=1061). MEDIA PERCEPTION OPINION OF MEDIA NEWS REPORTS 50% of French people think TV is credible. Events happened as/almost as reported on the radio/television/Internet or in the newspaper. RADIO NEWSPAPER TV INTERNET 80% 53 54 57 57 58 60 57 58 54 58 63 55 48 48 51 49 52 55 49 51 49 55 58 51 70% 45 44 48 46 48 48 46 48 48 50 57 50 60% 50% 40% 23 24 30 31 30% 34 35 35 37 35 37 39 31 20% JANUARY-05 JANUARY-06 JANUARY-08 JANUARY-09 JANUARY-10 JANUARY-11 JANUARY-12 JANUARY-13 JANUARY-14 JANUARY-15 JANUARY-16 FEBRUARY -07 Source: TNS Sofres / La Croix - % Events happened as/almost as reported on the radio/television/Internet or in the newspaper - TV 2016: INSIGHT REPORT January 2016. Sample: French people aged 18 years-and-up (n=1061) 15 MEDIA PERCEPTION FOCUS - WORLD CUP 2015 TV: PREFERRED MEDIA TO WATCH FIFA WORLD CUP of Europeans regularly watched % the 2014 FIFA World Cup 69 on television.
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