Introduction: Is every country too small for big ideas?1 Publication “(Re)positioning the region of Southeast Europe through culture” stems from the research conducted by the Creative Europe Desk Serbia within its Forum in 2017, the topic of which was exactly regional cooperation. Cre- ative Europe Forum 2018 shifts its focus on celebrating European cultural heritage, at the same time being related to the Republic of Bulgaria presiding over the Council of the European Union and dealing with EU integration of the Western Balkans. Due to this, an important segment of the CE Forum 2018 deals with regional cooperation in the feld of culture, and also cooperation of the region with the European Union.
Bearing in mind the initiative of presiding over the EU Council has a clear political dimension, the debates during CE Forum 2018 will support future refections on the implementation of cultural strategy of the European Union. Our ambition is for the results presented in the publication “(Re)positioning the region of Southeast Europe through culture” to become a relevant segment in the implementation process of cultural strategy.
The research was conducted in order to defne recommendations for the de- velopment of the region of Southeast Europe through culture. The aim was to analyse the presence of regional artists in relevant international manifesta- tions, the most important projects and initiatives from the domain of regional cooperation, strategic documents and legal frameworks of regional coopera- tion, and content of promotional touristic campaigns. The latter is especially important in the context of choosing content and the manner in which we present the region in the European and the international frameworks. The re- search indicates the state of regional cooperation and referential, successful, but also problematic points in existing practices.
A set of problematic questions is related to the reputation the region of South- east Europe has associated with instability, disorganized systems, wars and corruption. Thus, 75% of respondents of the online questionnaire believes Europe has a prominently negative image of the region. In addition, Europe- an perception of the region can be seen through processes of “exoticisation”. Probably the most picturesque marker of “otherness” is count Dracula who is “perceived” through the region as a symbol of a dark and dangerous space. However, only 24 cultural professionals out of 184 believe exoticisation and orientalisation are essential traits of the region’s perception.
When it comes to presenting the region by actors from Southeast Europe themselves, i.e. the content actors are choosing to present, content related to cultural heritage is still predominant, while potentials and accomplishments of contemporary culture are marginalised. This distinction is also directly re- lated to the insufciently developed “art tourism” relying precisely on con- temporary creativity and also connected with tourism based on promoting lifestyles, popular culture or customs.
1 Excerpt taken from a response of a cultural professional from Serbia who replied to the question on the importance of regional cooperation with “Be- cause all countries are too small for big ideas”.
237 On the other hand, when it comes to the positive image of the region, the larg- est number of respondents believes region is known for competencies and creativity of cultural professionals followed by cultural diversity (multi-eth- nicity and multi-confessionality) and contemporary art. A smaller number of respondents believe the region is recognisable for its food, impetus of life, tourism and nature.
The second set of problematic questions is related to fnancial instability and uncertainty of (continuous) regional project funding. Certainly, the pull-back of international funds, such as the Swiss Programme for Culture, negatively infuenced not only fnancing on the national but also on the regional level. In this respect, great expectations of cultural professionals regards the newly formed regional fund in Tirana are justifed. However, what is lacking the most is continuous funding of regional projects on the national level as unam- biguous, strategic choice of regional countries. Together with conficting inter- pretation of history and unequal treatment of conficts, according to by far the largest number of respondents, lack of interest on the part of decision makers is the reason for the weak regional connectedness; fnancial problems are far less important or they are vividly illustrating the primary problem; also, in relation to this is the lack of mechanisms for co-funding of projects (i.e. instru- ments of fnancial support) participating in the Creative Europe programme in some regional countries.
The Council of Ministers of Culture of Southeast Europe potentials remain in- sufciently utilised, which is especially visible if we compare the work of this initiative with the functioning of the Visegrad group or with the Nordic Coun- cil the Council of Ministers of Culture of Southeast Europe was modelled after. The Nordic Council is using a shared budget for quite some time to improve the cultural system of Nordic countries and it remains an important instru- ment in positioning artists and other cultural professionals on the interna- tional level. Its contribution is visible in developing the Nordic unity and the recognisability of the Nordic region.
An encouraging fact is that 97% of respondents believe stronger regional connectedness would signifcantly contribute to the developing of individual countries and better positioning of the region in Europe and the world, out of which as many as 81% believe this is even a condition for better positioning of the region. Moreover, 73% of respondents believe partnerships and co-pro- ductions based on shared topics, dialogue and mutual understanding, but also improving knowledge and skills through mobility, networking and capacity strengthening are the most meaningful development strategies of the region.
The importance of the Creative Europe programme is unambiguous in this context, both for the development of the cultural system in individual coun- tries and for the region as a whole. The essential concepts of the Creative Europe programme are precisely strengthening capacities, mobility, part- nerships and co-operations, coproduction assuming the “philosophy” of Eu- ropean cooperation – joint, non-hierarchical work on content with Europe- an character and importance. Therefore, the programme also envisages the participation and cooperation of organisations wanting to leave their comfort zone of the everyday, the familiar, and the usual activities of organisations
238 and institutions, which precisely means improving knowledge and acquiring new skills. Creative Europe offers a constructive framework for dealing with shared topics of territories, the region and Europe through dialogue and mu- tual understanding, which is very important for our region. Due to this, Cre- ative Europe represents a much more important cooperation platform than the mere possibility of securing fnancial support, which is, of course, also very important for high quality realisation of projects and artistic ideas of authors varied in profle.
Connecting and cooperation are keywords not only in understanding the principle of European unity, but also the contemporary moment. Hence, it is necessary to further strengthen capacities of actors so they could fnd their position in new development processes and tendencies. The Creative Europe programme was precisely designed to enable such opportunities for all organ- isations in the feld of culture.
Dimitrije Tadić
Head of the Creative Europe Desk Serbia
239 240 CREATIVE EUROPE FORUM 2017, Creative Europe Desk Serbia (Re)positioning of the South Eastern European region through culture
18th-21st April 2017
Belgrade Youth Centre, European Centre for Culture and Debate Grad, Ilija M. Kolarac Foundation, Gallery Zvono, Aeroklub, French Cultural Centre in Belgrade, EU Info Centre in Belgrade.
1. Topic of the Creative Europe Forum: macro and micro regional European cooperation
Forum Creative Europe 2017 is an international conference of the Creative Europe Desk Serbia dedicated to promoting the Creative Europe programme and the topic of regional cooperation as a strategy of European cultural development. The topic of the Forum will be covered on two levels: cooperation of the region and the territories in Europe on the macro and the micro level; cooperation and repositioning of countries of South Eastern Europe. The programme participants include experts and representatives of Creative Europe Desks from Serbia, Greece, Montenegro, Romania, Albania, Croatia, Cyprus, Macedonia, Slovenia, Bulgaria, Bosnia and Herzegovina, Moldova, Hungary, and also France and Lithuania.
2. Joint debates on (re)positioning of South Eastern Europe
Apart from the topic of European regional cooperation, participants of the Forum should recognise the strengths and peculiarities of the cultural and creative sector of the region, answer how can the region develop its cultural recognisability, whether it can use the good and bad experiences of other European regions such as the Scandinavian, Baltic or Central European one, what are the best opportunities for the development of South Eastern Europe and what is the place of the Creative Europe programme in this process.
3. Presentation of the research (Re)positioning of the South Eastern European region through culture
With the aim of joint defning of recommendations for the development of the South Eastern Europe region within the Forum, Creative Europe Desk Serbia conducted the research (Re)positioning of the South Eastern European region through culture. The research was carried out in all countries of the region and it mapped and analysed: the presence of artists from the region in relevant international manifestations, most important projects and initiatives of regional cooperation, strategic documents and legal framework of regional cooperation, content of tourist promotional campaigns of South Eastern Europe countries. The research also includes surveying cultural professionals with the topic of strategic directions of development of South Eastern Europe region through culture.
241 4. Promotion of successful stories and help in applying to the Creative Europe programme
Apart from debates, within the Forum there will be: project presentations of organisations from Serbia that won support of the Creative Europe programme, training on applying for the programme, training for cultural professionals conducted by a group of leading French experts, legal and accounting advice sessions.
5. Four accompanying programmes: youth, cultural heritage, European Capitals of Culture and Forum français
Four accompanying programmes will be organised as a part of the Forum: the programme for young and future cultural professionals (in cooperation with the University of Arts in Belgrade), the programme – dissonant heritage and regional cooperation (cooperation with the organisation Europa Nostra Serbia), European Capitals of Culture (in cooperation with Creative Europe Desk Greece, Creative Europe Desk Cyprus, and Foundation Novi Sad 2021) and Forumfrançais(in cooperation with the French Institute and Relais culture Europe, Paris).
Forum français consists of exhibitions and concerts of contemporary authors from France and Serbia which will take place in several relevant artistic spaces in Belgrade, but also speeches of French cultural professionals who will present their experiences in working in the cultural sector of France.
242 Cultural cooperation of the region of Southeast Europe: survey of the Creative Europe Desk Serbia Nina Mihaljinac
Even though micro and macro regional cooperation is an important topic in the EU, there wasn’t much discussion about connecting Southeast Europe in domestic frameworks, and one of the reasons is certainly the proximity of the turbulent past. However, cultural cooperation, art projects and different forms of exchange – are not only taking place at large among countries of Southeast Europe1, but they can also be the platform for establishing better and stronger connections. The data on participation in the Creative Europe programme shows that in the majority of supported projects where one country participates – also at least another regional country does, and the frequent reason for this is direct relationship and ongoing cooperation which is deepened through Creative Europe. Serbia, for example, has a large number of European cooperation projects including Slovenia, and the most translations were done from Serbian into Bulgarian. The overall contemporary dance scene in the region was established and it operates largely due to regional connections and fnancial support of the EU (and example is the project Nomad Dance Academy). This all means cultural professionals are encouraging neighbours to get involved in international currents and they are naturally developing cooperation, offering support, exchanging knowledge and information. Regional cooperation is also an important factor in fnancial empowerment of the cultural sector. For example, tourismologists claim there is no sense in creating a touristic offer for each individual regional country, but rather that a unique brand should be created and that touristic products of the entire region should be advertised, especially for tourists coming from very remote destinations like China.
In order to examine the situation more thoroughly and respond to the question of whether regional connecting in culture is a chance for further development of Southeast Europe, Creative Europe Desk Serbia conducted a survey entitled (Re)positioning the region of Southeast Europe through culture in 2017 on the occasion of the Creative Europe Forum 2017.
The survey was conducted in all countries of the region utilising several methods: a cabinet research of strategic documents and regional cooperation projects; a survey flled in by 400 cultural professionals from the entire region; in depth interviews with regional experts. The survey mapped and analysed: the presence of regional artists in relevant international manifestations, the most important projects and initiatives of regional
1 In the research, the notion Southeast Europe is related to the following countries: Albania, Bosnia and Herzegovina, Bulgaria, Montenegro, Croatia, Greece, Macedonia, Romania, Slovenia, Serbia. We excluded Moldova because a very small number of replies to the survey was received and a large number of cooperation projects was not found. In other words, even though it is a part of the region, Moldova is not present in the processes of cultural regional cooperation.
243 cooperation, strategic documents and the legal framework of regional cooperation, and the content of touristic promotional campaigns of countries in Southeast Europe. The survey and interviews were primarily dedicated to researching attitudes of cultural professionals on the topic of strategic directions of Southeast European region’s development. Even though we sent the survey to a large number of addresses of cultural institutions and organisations in the region, with eager help of colleagues from regional Creative Europe Desks, the largest number of replies still came from Serbia.
The survey has shown that legal frameworks of cooperation are determined and it confrmed the need to initiate this topic. According to the received data, 96% of surveyed cultural professionals from Southeast Europe believes regional cooperation would signifcantly contribute to faster and better development of all individual regional countries. Moreover, 75% of research participants believes the region of Southeast Europe has a negative image in the remainder of Europe.
Therefore, the results are telling that cultural employees in countries of Southeast Europe do see an interest in associating and strategic repositioning in Europe and beyond, and this publication offers a modest contribution and a potential starting point in achieving this aim. It is important that this is emerging at the moment Bulgaria has overtaken the presiding function over the Council of the European Union and started the discussion on the topic of repositioning the Western Balkans and developing new intercultural relations.
244 Cultural Cooperation of the Southeast Europe Region: Research of the Creative Europe Desk Serbia Regional and cross-border cooperation in cultural felds - mapping of existing initiatives
Anica Tucakov
In the beginning of 1980s, international cultural cooperation became a political priority of the global community. During these years signifcant changes and improvements took place in the felds of science and technol- ogy and the United Nations realised how new achievements, such as dig- ital information and communication technologies signifcantly improved people’s quality of life. Hence, UNESCO, as the most important promoter of international cultural cooperation, defned sub-regional, regional, inter-re- gional and international cooperation and understanding as preconditions for the creation of a climate of respect, trust and dialogue between nations.
International cultural cooperation was also promoted during the World Decade for Cultural Development, 1988-1997, which was concluded by the adoption of the Action Plan for Cultural Policies (Stockholm, 1998.). On this occasion Raymond Weber, at the time a representative of the Council of Eu- rope, stated that cultural policy, i.e. strategy should be an instrument in the service of international cultural cooperation, rather than the opposite1. During this decade, mostly due to the development and reach of communi- cation technologies (which enabled the creation of new cultural networks and raised capacities of cultural organisations for coproduction), interna- tional cultural cooperation lost the hierarchical, bilateral, state character it had so far and increasingly became the question of horizontal cooperation of numerous, diverse and equal actors. In this period, during 1996/97, Eu- ropean Union also implemented its frst programmes for the development of culture through cooperation – Kaleidoscope for arts, Ariane for books and literature and Raphael for cultural heritage. Today, these programmes together with the programme MEDIA, which started as early as 1990, were unifed under Creative Europe – a programme which will support Europe- an cooperation in the felds of culture and the media until 2020, but also through cooperation based on transversal questions equally related to cul- ture and audio-visual professions.
During the realisation of the European Agenda for Culture (2007), it was stated that Creative Europe should contribute to accomplishing the goals which at the same time make up the fexible framework for existing and future activities in the feld of cultural development in the EU. These goals are: a) promoting cultural diversity and intercultural dialogue; b) promot- ing culture as a catalyst of creativity, which, in the context of the Lisbon Strategy and the Europe 2020 Strategy, possesses special importance for eco- nomic growth, employment and competitiveness; and c) promoting culture as a vital element in foreign policy, i.e. international relations of the Euro- pean Union.
1 Final report: Intergovernmental Conference on Cultural Policies for Development, Stockholm, 1998, p. 30
245 Apart from UNESCO, Council of Europe and European Union, as organisa- tions encouraging international cultural cooperation due to different rea- sons, the countries themselves, as well as some regions, have structures, such as administration and cultural centres, and they are allocating bud- gets for international cooperation. Also, numerous foundations support the realisation of cross-border projects, and a very important role is assumed by international, European and regional associations gathering artists and cultural professionals and advocating for their interests throughout the world.
Even though cultural cooperation should be observed through all these frameworks, the aims of this research is related to the European Union pro- gramme – Creative Europe. The frst aim was to determine what the visibil- ity of Southeast Europe2 was like in Europe, and the second was to discover to what extent and in what ways artists and professionals in this region use the resources of Creative Europe (information, budget, participatory model of programme management and related platforms such as the Euro- pean Culture Forum and More Europe) with the goal of intensifying inter- national cooperation and strengthening their regional identity. Answers to this question were sought in felds of literature, music and cinematography which were researched on the bases of: a) membership and participation of regional cultural actors in important European (and international) organi- sations and initiatives; b) partner relationships non-regional cultural actors establish with regional actors; and c) connections established between or- ganisations within the region. In collecting, measuring and analysing the data on these subjects, applied methods included interviewing (six experts from three researched felds); mapping important organisations and initia- tives in Europe in given felds and participation of regional organisations in them; mapping the most important regional organisations and initiatives in the same felds; and also methods of statistic and quantitative analysis of characteristics which from 2014 to 2017 received support of Creative Europe (the level of participation of the region in the programme; actors from the region and partners in projects coordinated by non-regional organisations – the number, organisational types and location; connections created with- in the region; fnancial means). The results of the research should inform Creative Europe desks in the region on how the remaining resources of this programme, which is half way through realisation, can be utilised for bet- ter visibility of Eastern Europe in Europe and intensifying regional cultural cooperation.
Sources of the data, information and knowledge taken into consideration were literature; experts in researched felds; Education, Audiovisual and Culture Executive Agency of the EU; Eurostat; signifcant international, Eu- ropean, regional and national associations and initiatives in the felds of lit- erature, music and cinematography; the Budapest Observatory for Cultural Policies; Compendium of European Cultural Policies; regional initiatives of the general type such as the Pact for the Stability of Southeast Europe and the Southeast Europe Cooperation Process, but also profled web portals (Ci- neuropa, Publishing Perspectives and the like). The research was conduct- ed during the period between February and July 2017 without aspirations towards theoretic bases and explaining phenomena. The result should pri- marily be seen as the current image of the condition of cross-border cul-
2 For the requirements of this research, the region of Southeast Europe is defned in such a manner that it encompasses ten countries, Slovenia, Croatia, Serbia, Romania, Bosnia and Herzegovina, Montenegro, Macedonia, Bulgaria, Albania and Greece.
246 tural cooperation with the region and within it, precisely in the felds of literature, music and cinematography, and it should be of use to Creative Europe desks in the region in the decision-making process on their further activities related to realisation of programme aims.
Since quantitative results of this research have signifcant limitations, due to the fact they are predominantly based on experiences of cultural actors from Serbia, it is necessary to re-examine and complete them from the perspectives of artists and cultural professionals from other regional countries. Still, a more thorough research on the visibility of the region in Europe would certainly demand special attention and specifc methods that should be developed for these needs. The report is organised in three sec- tions, so results related to cross-border cooperation in the felds of literature or music or cinematography can be observed individually. Preceding all of this, in order to avoid repetition of Creative Europe terminology explana- tions, the introductory chapter offers a short overview of this programme and previous participation of cultural actors from Southeast Europe in it.
Overview of the Creative Europe Programme
Creative Europe has three programme lines or sub-programmes support- ing cross-border cooperation in Europe and cooperation between member states of the European Union with countries outside of the Union. The frst line, Culture, supports projects of European cooperation, literary trans- lations, networks and platforms. The second sub-programme, MEDIA, is completely dedicated to developing the European audio-visual industry and supports projects of video game development (which are not discussed here), programming TV content (with the aim of increasing the part of Euro- pean content in the programme), creating easier access to the market for au- dio-visual products and services, audio-visual festivals, raising capacities, online distribution, developing coproduction and audience development. The third programme line is dedicated to solving transversal questions equally related to culture and to audio-visual professions. Even though this sub-programme is currently funding projects of Syrian refugees’ integra- tion (and other neighbouring war-struck countries) into European societies, with this sub-programme the Commission intended to contribute to solv- ing funding problems for micro, small and medium enterprises in culture and the media which is highly risky because the market success of cultural goods, such as books, flms or music compositions is hard to predict. This is why the Commission, in cooperation with the European Investment Fund (EIF), established the Cultural and Creative Sectors Guarantee Facility which will, on the one hand, make access to loans and investments easier to micro, small and medium enterprises, and on the other hand, help fnancers make an easier and better risk assessment of investing in the development of such enterprises.
From 2014 until 2017, Creative Europe fnanced the realisation of 1525 cross-border projects. Sub-programme Culture supported 574 projects, sub-programme MEDIA 939 projects, while the sub-programme of transver- sal questions funded 12 projects concerned with refugee integration. With- in the sub-programme Culture, 290 projects of European cooperation, 184 projects of literary translation, 87 projects of European networks and 13 projects of European platforms were subsidised. The sub-programme ME- DIA funded 84 projects of video game development, 183 projects for high-
247 er quality TV programme, 196 projects of easier access to the audio-visual market, 185 festivals, 171 projects of human resource development in the European audio-visual industry, 57 projects of online distribution develop- ment, 19 projects of encouraging coproduction and 44 projects of audience development of the European flm and other audio-visual content.
Cultural actors from Southeast Europe coordinated 218 (14%) projects which received support of the Creative Europe from 2014 to 2017. Among these are 39 (13%) projects of European cooperation, 100 (54%) projects of literary translation, 2 European networks (2%) and 3 (23%) European platforms which together amount to 25% of all projects fnanced within the Culture sub-programme; then 2 (2%) projects of video-game development, 6 (3%) projects of TV content programming, 13 (7%) projects of creating easier ac- cess to the flm market, 37 (20%) projects of flm festivals, 9 (5%) projects of human resource development in cinematography, 1 (2%) project of on- line distribution development of audio-visual content, 1 (5%) project of co- production development and 4 (9%) projects of flm audience development which together amount to 8% of all projects funded by the MEDIA sub-pro- gramme; and last, but not least, 1 project in the function of integrating Near East refugees into European societies which amounts to 8% of the total of 12 such projects.
Statistical data based on the number of transnational cooperation projects, i.e. Creative Europe per capita, indicate that initiatives of Slovenian organ- isations are the second in Europe, right behind Iceland. Observed in this way, France, where cultural actors coordinated the largest number of proj- ect (253) from 2014 to 2017, is in the last, fourth group of countries. A better position than the one occupied by the French is also enjoyed by citizens of Macedonia and Croatia.
Table 1: Overview of countries with the largest number of transnational cooperation projects of the Creative Europe programme