SWARCO DRIVEON CORPORATE MAGAZINE | 01–2019

SPECIAL ISSUE ON THE OCCASION OF OUR 50TH ANNIVERSARY

www.swarco.com The Better Way. Every Day. SWARCO | The Better Way. Every Day. | 2 DRIVE ON | 50-YEAR ANNIVERSARY ISSUE | 3

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pia GRAFIK & graphics: pia GRAFIK Layout, 5000 copies Kevin Borras, Hans Jesacher, Julia Mairhofer, Julia Mairhofer, Kevin Borras, Hans Jesacher, age of 77. Nevertheless it would have age of 77. Nevertheless it would have been his utter wish that we celebrate the success story of his life's work. I am sure he will be mentally linked to all of 2019 year SWARCO the us and follow from heaven. is a As many businesses, SWARCO successes of downs, and ups of story in be to managed we but failures, and is the This place since 50 years now. entrepreneurial spirit result of Manfred’s and risk taking, constant innovation, positive growth, a huge number of loyal, long-term customer relationships, and the hard work of meanwhile 3,800 colleagues around the globe. invite you to delve into some stages We of our history by reading on. Richard Neumann Head of Communication & Marketing Group SWARCO The year 2019 is a special one for a special one for year 2019 is The 50th our celebrate We SWARCO: On this occasion, we have anniversary. our corporate of compiled a special issue looking back on magazine DRIVE ON, some stages of our five-decade long story which at the same time A story. lifetimeandstorytheis achievement entrepreneur Manfred Tyrolean of the what 1969 in founded who Swarovski Unfortunately today. we call SWARCO labeled and known was he as – „MS“ companies whole group of the throughout anniversary year. for the make it – did not the He passed away in May 2018 at IMPRINT Content coordination and Editor-in-Chief: SWARCO AG / Richard Neumann; to DESIGN, Pia-Luzia Frankowitsch, Schwaz; Contributors this edition: Josef Pfister, Fritz Ødegaard, Petter Hans Mitterecker, Markus Michaela Reitner, Rahm, Stefanie Prettenhofer, Josef Platter, Photo credits: Mia Roland, James D. Sproul, Stefan Vogt; Shutterstock; Schellhorn, SWARCO, GesmbH, Salzburg; Druckerei & Verlag Circulation: [email protected] AG / 05-2019; © SWARCO DEAR READER, DEAR 8 4 31 18 14 33 32 26 26 36 38 28 20 12 CONTENTS In memoriam Manfred Swarovski (1940 Manfred In memoriam - 2018) Swarovski in Mexico in a bar It all started growth decades of positive Five SWARCO: it started – how adventure ITS SWARCO's Spotlights from – part history I SWARCO fromTales a thousand and one glass beads 1 market no. – SWARCO's Spotlights from – part history II SWARCO Management Meetings International SWARCO Job rotation HR goes digital Spotlights from – part history III SWARCO more – and much Football American from Board A big THANK YOU the Executive SWARCO | The Better Way. Every Day. | 4 FOUNDER – ENTREPRENEUR –VISIONARY –ROAD SAFETY ADVOCATOR –2018) (1940 MANFRED SWAROVSKI IN MEMORIAM T in 2005 after awarded being listening Aguila withthe Azteca to speech the of Manfred Elisabeth Swarovski Mexican then and Ambassdor to Lajous, , Roberta managed to build up a traffic technology achievements of this personality who the ageof 77. Let us look back on the Swarovski closed hiseyes forever at May 2018,SWARCO founder Manfred mobility.friendly environmentally On13 and safety advocateofroad respected andinternationally aprominent misses technology traffic of world son. the And of , has lost a great Wattens, of town 15kmeast he Tyrolean8,200-inhabitant past fivedecades. corporation of worldwiderenownoverthe cutting workshop. Austrian crystaldynasty withaglass for today'sinternationally renowned Tyrol stone to laythefoundation in1895 Swarovski hadcomefromBohemiato Daniel generation. Hisgreat-grandfather a memberofthefourthSwarovski Christmas Eve1940inWattens as Manfred Swarovski was born on DRIVE ON | 50-YEAR ANNIVERSARY ISSUE | 5 Today, SWARCO products, products, SWARCO Today, . the fields of traffic safety and intelligent supporting management, traffic with needs mobility growing society's and solutions for road turnkey systems marking, traffic control in cities and on transportpublic and parking motorways, management. Group is the world's The SWARCO energy-efficient of manufacturer largest leading world's the and lights traffic LED of producer of road marking systems all kinds to greater safety and environmental to greater safety and environmental protectionon theroads inover 70 countries. Road tunnels in Stockholm, multi-storey car parks in the , motorway guidance systems public transport Germany, throughout Airport, interstate in Barcelona, Sydney highways in the USA, intersections in systems and complete solutions contribute comprehensive ranges of products in comprehensive ranges of products in of life of all travellers,SWARCO of life of all travellers,SWARCO True to its mission of improving the improving the mission of to its True quality one of the most today offers mm diameter serve as stabilizers in the injection moulding of plastics. What began in 1969 with a small glass the later, years fifty now, is factory bead international traffic technology group which has grown organically SWARCO, 3800 with acquisitions, and through employees in 21 countries and annual sales of almost 700 million EUR. for the production beads. of micro glass Such glass beads, with diameters reflectors as act mm, 1.5 and 0.1 between in road markings, making these visible at night and thus increasing road safety used also are They economically. very as shot peening and grinding media in fine very addition, In technology. surface size range below 0.1microspheres in the raved about their rare shared passion raved about their rare shared passion Autry, cousin of the famous singing Texas Texas cousin of the famous singing Autry, chance, name. By same the cowboy of the two had met in a bar in Mexico and then Austria's westernmost town with a then Technologically natural gas connection. he was supported by the US citizen Gene microspheres at 1200°C, he decided microspheres at 1200°C, he decided in 1969 to set up his own glass bead Austria, Amstetten in Lower factory in While experimenting with flat glass While experimenting with flat glass cullet and knowing that non-round of shape the on takes granulate glass SWAREFLEX Division of D. Swarovski SWAREFLEX he came into contact with glass & Co., as which serve eyes, products and cat's safety and orientation elements in road infrastructure. Manfred studied Business Administration Manfred studied Business at the University of St. Gallen in before joining his family As Director of the business in 1966. Glass bead friendsGlass bead (from in 1992 California, Springs, meeting in Palm Manfred left): Gene Autry, Swarovski, Sproul James D. Josef Prettenhofer, SWARCO | The Better Way. Every Day. | 6 in Haarnear Munich S inJuly2015 SWARCO atthe premises Swarovski withhisTeslaManfred Model brands and supermarket chains. With the brands andsupermarketchains.Withthe and logosignageforwell-knowncar production of illuminated advertising also worksinglassrecyclingandthe addition to traffic technology, SWARCO SWARCO hardwareandsoftware. In Dubai andCape Town allworkwith was known for always having the latest was knownfor always having innovative strength likenoother. He farsightedness, inventiveness and entrepreneurial spirit, visionary Manfred Swarovskihas demonstrated multi-faceted expertise. visitors ayearexperiencethecompany's these showrooms,morethan1500trade for theSWARCO TRAFFIC WORLD.In was alsoanimportantsourceofideas only pavedthewayformorejobs,but Wattens in2013,ManfredSwarovskinot extension of the Groupheadquartersin ment inroad infrastructure, increased committed to continuous public invest- an internationally recognizedvoice ITS-Europe, Manfred has become Union RoadFederationand ERTICO/ Road Federation,theEuropean such astheInternational organizations Through hiscommitmenttoindustry for businessandprivatetrips. in Wattens are availabletoallemployees the electric vehicles of the SWARCO fleet produced vehicleswithafuelcell. Today, series- hydrogen-powered first the of but was also the first in Tyrol to buy one mobility, Swarovskinotonlydrove Tesla, As a pioneer of zero-emission electric back in1996, miles aheadof the industry. car. SWARCO launched its first website latest smartphoneorthemostadvanced of the new, be it the latestcomputer, the DRIVE ON | 50-YEAR ANNIVERSARY ISSUE | 7 His heart stopped beating around a a around beating His heart stopped hearts 3800 than more But ago. year – work his life's for still beating are honour him. will always We SWARCO. Richard Neumann his commitment as a supporter of young people in sport and competition for the SWARCO American RAIDERS TIROL Football Team. of his company's success to society was society success to his company's of charitytournaments, golf many in evident events, classic car rallies and not least in honors outstanding achievements and and achievements honors outstanding enables selected junior managers to skills personal their develop further knowledge in management and expert training courses at top universities such as Harvard, Stanford, Cambridge or the Technology Massachusetts Institute of (MIT). Manfred's handwriting as a supporter and partback give to attitude his and sponsor Manfred in the of the middle of students faculty economic of Swarovski in 2013 University West Timisoara

he Award". This award, which is presented This award, Award". employees, SWARCO two to each year promotion of international cooperation cooperation international of promotion and institutions educational between at initiative latest His economy. the is the "Manfred Swarovski SWARCO Republic of Austria, the Aguila Azteca, for Mexico of award highest the Commander's the non-, the Cross of the state of Burgenland, Liberec of City the of Honor Medal of and the Certificate of Honor the of for the Timisoara University of West Grand Silver Medal for Services to t ­ entrepre His services as a successful neur and important employer in many have been honored with countries numerous distinctions, including the road safety and environmentally friendly road safety and environmentally friendly mobility to save lives. SWARCO | The Better Way. Every Day. | 8 IT ALLSTARTED INABARMEXICO into abar, sitsdown onastool orders and take break ashort inMexico. Hewanders vergeOn the up, ofgiving decidesto he him orback hisidea. or are unwilling to gointo business with don’teither want to work withanyone else with companies across theStates that aseries ofunsuccessful meetings from ing so far spentseveral weeks to-ing fro- and glass beads for useinroad markings, has he manufacture andmarket hisretroreflective looking to for partner aUSbusiness Austriahappy man.Having travelled from Swarovski Manfred It is1969and a isnot M. SWAROVSKI GmbHfounded in1969

too,” says Autry. rest the And ishistory.” what they are whatthey and are for. “Me that he’dimagining havethen to explain “Glassbeads,” Autry). Gene says Swarovski asitturnshat (and isalsocalled outhe Autry, 40s,Gene and hence cowboy the the famous singing cowboy of the1930 man,who,the cousin isthe itturns of out, are ofbusiness line you in?” “What US. asks he’s to inthe trying abusiness partner find stetsoned figure. Swarovski tells himthat brings you“What here?” asks the be- cowboy inhisdirection. nods hatwho Nexta drink. to himisamanwearing a natural gas supply that is needed to run days thewesternmost pointin Austria with 100 kilometerswestofVienna, inthose founding date of the factory, placed some The recordsstate5May1969 asthe bead factory in Amstetten, Lower Austria. Manfred contracts him to build a glass glass beadconsultantGene Autry, after theencounterwith American business startswithcoincidence.Soon rare interviews in Austria. Sometimes Swarovski had given himoneofhis an articleinautumn2007afterManfred T HIGHWAYS opened magazine Kevin Borrasfrom THINKING his ishowEditor-in-Chief DRIVE ON | 50-YEAR ANNIVERSARY ISSUE | 9 ready to roll and operating in the spring good in along rolling were “We 1971. of came rain spring early an when shape, Sproul.remembers Jaw,” Moose through was a small brook there property the “On was This stream Thunder Creek. named inches six and wide meter a than less deep, that is until the night of the rain. expand into North America, identifying America, identifying expand into North two potential geographical areas: western Canada and the southeast USA. Moose Jaw in the Canadian province to is selected Saskatchewan of build a standard bead plant named was Moose Jaw site “The “Canasphere”. was abundant there because chosen natural gas, a source of cullet, a labor pool and government guaranteed financing The plant available,” explains Jim Sproul. was built in an old trolley barn that was refitted into a 2-burner glass bead plant on went Construction and warehouse. very good two leadership of the with Grafenberger Johann welders, Austrian who had to and Johann Pysarczuk, the region with the harsh climate of cope winter of snow, amounts huge with temperatures often dropping to around -30°C and no more than 5 to 6 hours The brand-new plant was of daylight. Manfred Swarovski then decides to Manfred Swarovski then decides to Soon the Amstetten Decal, a Chicago-based manufacturer a Chicago-based manufacturer Decal, sheeting, approaches reflective of glass beads Swarovski about making 2.1 This technology was in a joint venture. Japanesea to 1970s early the in sold also manufacturer of reflective sheeting, and plant constructiona Swarovski supervised in (Union Glass). (THANK YOU, JIM!)]. YOU, JIM!)]. (THANK bead pioneers think about expanding the product line beyond standard glass beads of 1.5 refractive index and initiate a glass tank technology to make high index beads American of 1.9 and 2.1 refractive index. Among the pioneers Among the pioneers Manfred Swarovski inspecting a road marking site in Mexico Manfred site marking inspecting a road Swarovski early years of what we call SWARCO today we call SWARCO what of years early years to work in the Amstetten factory. [It Amstetten factory. years to work in the is Jim Sproul who also helped in compiling the facts described in this article about the to Manfred Swarovski who hires Sproul Sproul hires who Swarovski Manfred to Austria for two and makes him move to Peter Badurek and Helmut Rhomberg. Peter Badurek and Helmut Rhomberg. US road the introduces then Autry Gene marking specialist James D. (Jim) Sproul in Austria’s in Austria’s capital. endeavour are the early of Manfred’s employees Herbert Fritz Krainer, Pfister, the furnace for glass bead production. In production. bead glass for furnace the the same year, a sales office is opened SWARCO's first glass bead factory in Amstetten around 1970 around factory in Amstetten glass bead first SWARCO's SWARCO | The Better Way. Every Day. | 10 catastrophic thaw and flooded the town run-offthaw and The sudden a caused and starts to construct the Columbia Jim Sproulmovesbackto Tennessee traffic signs. for sheetings reflective for used index manufacture glassbeadsof2.1refractive joint-venture tobuildanoperation with the American Decal / M. Swarovski materials andnaturalgastoproceed central locationandavailabilityofraw is theplacechosenbecauseof In theUSA,Columbiain Tennessee Industries. Potters manufacturer to USglassbead Subsequently, thesefactoriesweresold and operated successfully until today. was built in Calgary/Alberta, Canada, year,following factory 2-burner asecond successfully in operation ever since. The the factory wasrebuilt andhasbeen money,of 1.5meters.”Usinginsurance and our brand-new factory to a depth Chicago-based AmericanDecalspecializedChicago-based instickers sheetings and James D.James (Jim) Sproul in 1974underthenameofSwarolite. bead plantwhichbecomesoperational as awaytoexpand. Additional personnel materialthermoplastic the roadmarking buys out American Decal. Swarolite adds sheeting wasinadequate.Swarovski limited market for 2.1 beads for reflective determined that the sales volume and After several years of it operation, was DRIVE ON | 50-YEAR ANNIVERSARY ISSUE | 11 The first toll sticker for Austria for toll sticker The first friend of Manfred Swarovski, Jeff decided friend of Manfred Swarovski, Jeff business, his sell and retire to 2016 in meanwhile the number two in Intelligent to USA, the in Systems Transport adding some 500 people and SWARCO, Austrian- the to USD million 80 than more headquartered group. supplier to this market segment. When When segment. market this to supplier 1990s George the middle of in the American Eisenberg, the owner of Decal, dies, Manfred Swarovski and American Decal his brother Helmut buy in Chicago, specialized in reflective counterfeit- and stamps tax sheeting, proof labels and stickers. In 1997 it was stickers first the produce to company this Austrian toll for the (Autobahn-Vignette) 2008, SWARCO’s In motorway system. marking road American the in position materials additionalmarket got an boost by integrating Denver-based Colorado now offers SWARCO Paint Company. the widest range of liquid and preformed USA. pavement marking materials in the McCain founded California- 1987, Jeff In of a manufacturer Inc., McCain based traffic lights and traffic controllers for urban Atraffic long-time management. of the existing tape operations and and operations tape existing the of as an important established SWARCO INDUSTRIES, as the company is called of two competitors, The purchase now. and TN, Crossville Rubber Crossville, of of Jackson Mississippi, to added Volare the advanced technology and marketing In Columbia, TN, retroreflective pavement retroreflective TN, Columbia, In marking tapes are added to the road SWARCO of portfolio product safety to run it. Swarovski enters the world of to run it. Swarovski enters the world of 1.5 standard bead production and sales serving the road safety and in the U.S., surface treatment markets. Eldon Foster and Tom Sheets are hired Sheets Tom Eldon Foster and operation drive south of Mexia, a 2-hour REFLEX named SWARCO Dallas, of becomes commercially viable, and factory, which poor is in very shape, and factory, completely the help of renovates it with The Austrian and German technicians. bead factory in Mexia/Texas, dies, and dies, and bead factory in Mexia/Texas, Later, is closed down. operation the in 1994 Manfred Swarovski buys this are hired for sales and production. who Autry, In this period of time, Gene glass a standard been operating has Jon Sproul, today SWARCO's General Manager for the US road marking materials materials marking the Manager US road General for SWARCO's today Jon Sproul, zones roadwork tape for temporary removing operations, Hands-on guys: Eldon Foster (l.) and Tom Sheets at SWARCO's Texas bead plant bead Texas Sheets at SWARCO's (l.) and Tom Hands-on Eldon Foster guys: 2015 De-listing of SWARCO TRAFFIC SWARCO: HOLDING AG with subsequent squeeze-out; Acquisition of FIVE DECADES Schlothauer & Wauer OF POSITIVE GROWTH 2014 2013 SWARCO TRAFFIC WORLD in Wattens goes live; Acquisition Merger of of UK-based APT Group (parking STOLLREFLEX with and e-mobility) and German M. SWAROVSKI GmbH TRANSVER; SWARCO passes 500 MEUR turnover threshold 2012 Extension of SWARCO‘s headquarters building in Wattens, Austria 2011 Expansion in Latin America 2011 - today 2010 | The Better Way. Every Day. | 12 Day. Every Way. | The Better SWARCO Introduction of SOLIDPLUS glass bead technology. Start of LED street lighting business (FUTURLUX) 1973 1978 1990 Begin of road marking Acquisition of Vestische contracting business by Strahl- und Reflexglas GmbH, Start of glass bead and acquisition of Heoscont Recklinghausen, Germany, today thermoplastic production Chemie, Austria SWARCO VESTGLAS in Saudi Arabia

1969 1974 1986 Manfred Swarovski founds Start of US business with Acquisition of FUTURIT-WERKE AG, today Amstetten glass bead glass beads, later followed SWARCO FUTURIT, the world’s largest traffic factory – the birth of today’s by tape and thermoplastic light producer, and first shares in LIMBURGER SWARCO Group production LACKFABRIK, Germany’s no. 1 manufacturer of liquid road marking materials 2016 Merger of IMS with SWARCO VESTGLAS; 2019 Acquisition of US-based McCain Inc. Extension of Perchtoldsdorf site; SWARCO SWARCO CELEBRATES generates revenues of 615.4 MEUR ITS 50TH ANNIVERSARY.

2017 2018 SWARCO’s 3600 employees SWARCO mourns the loss of founder generate revenues of 675 Manfred Swarovski. MEUR, a new all-time high. Expansion through acquisitions in Switzerland (Bergauer AG) and Germany (Vialux Glasperlen GmbH)

2008 DRIVE ON | 50-YEAR ANNIVERSARY ISSUE | 13 Acquisition of US paint factory COLORADO PAINT, Denver 2006 SWARCO employs over 1,000 people. Acquisition of majority share in Romanian paint factory VICAS

2009 2007 2005 Development of high index bead SWARCO employs 2,700 Acquisition of majority share in production as Europe’s only people and reaches a M. TECH AG with SIGNALBAU manufacturer of this product turnover of 416 MEUR HUBER and DAMBACH WERKE in Germany

1997 2004 Production of Austria’s Foundation of Competence Center for first-ever motorway Glass Technology in Amstetten toll sticker 2003 SWARCO expands into traffic management solution business by acquisitions in Scandinavia 1994 1999 2000 Introduction SWARCO is organized SWARCO passes the 1 billion Austrian Schillings turnover of Megalux-Beads® as Aktiengesellschaft threshold; Inauguration of new traffic light and VMS technology “AG” production in Neutal; SWARCO FUTURIT launches FUTURLED LED traffic signal generation SWARCO | The Better Way. Every Day. | 14 HOW ITSTARTED SWARCO’S ITS ADVENTURE – road markingsector. The only company S “When Manfred approached us back Manfred approached “When and identity. changed SWARCO’s portfolio, history started that something In Osloin2002, how couldhegetthisupand running? the businesswasstrong,but extending markets. the international The dream of signals andvariable message signs to traffic providing FUTURIT,SWARCO time at that sector was Management Trafficthe to relation with SWARCO in EARLY THAT TO SUCCEED COMPETENCE INSYSTEM TECHNOLOGY CHANGES AS PROJECT EXECUTION SEVERAL ACQUISITIONS, WOULD BECRUCIALTO 2000 AND 2002. ITWAS2000 AND2002. SWAROVSKI, REALIZED INTEGRATION ASWELL ADD ANDBUILDNEW INDUSTRY BETWEEN AND NEW SERVICES. of products and servicesto the on thesupply was based 2002 WARCO’s proudhistoryuntil MARKET. SWARCO’S OWNER, MANFRED IN THETRAFFIC/ITS IN THISMARKET, IT AND STRUCTURAL A LOT HAPPENED CHANGES INTHE SWARCO business unit in the Traffic the in unit business SWARCO up a new building in be interested then andaskedwhetherwewould clear: Become the leading provider of The visionof Manfred Swarovskiwas SWARCO inNorthernEurope. Manager for Regional Petter Ødegaard, the SWARCO Hans team,”remembers Traffic Management Industry together in and most skilledpeopleinthe Nordic something new–andbringthebest a greatopportunitytoshapeandbuild "It extremely interestingchallenge.was sector,Management wesawthisasan DRIVE ON | 50-YEAR ANNIVERSARY ISSUE | 15 acquisition of Peek Traffic in August 2004, which brought in a huge installed base of systems and additional staff. Later in 2004, the small Danish company Falco Traffic under the lead of Morten The Søndergaard was acquired as well. companywas renamedinto SWARCO leading a today TECHNOLOGY, market and was also welcome by the keythe by welcome also was and market completea time, same the At customers. key in from was brought portfolio solution partners – both in Urban, Interurban and Parking. "It was insanely exciting were small but We and extremely busy. did well because we cooperated closely across national borders”, says Michael Technician & System Kisum, today IT DANMARK. with SWARCO Already by summer 2004, SWARCO Traffic Nordics was the leading Management company in the region, The rapid also in terms of turnover. organic growth was completed with the Copenhagen and Helsinki. new the of speed and momentum The startup gained good traction in the the the first major contractfor service and maintenance for the entire installed base Municipality Oslo in controllers traffic of Urban the in breakthrough major a – market. industry the in people qualified most The from the Nordic countries had great faith leftthem of Several company. new the in the joined and jobs safe already their were offices 2003, During company. new established in Oslo, Stockholm, Karlstad, THE BUILDING OF THE IN THE NORDICS COMPANIES The first company to be acquired was Elektro Sandberg in Oslo in late 2002 and service the in foothold a get to The company maintenance business. was later renamed into SWARCO got SWARCO 2003, In AS. NORGE growth plan. From that point on growth plan. From that point on everything happened very fast. decided to provide the financial financial the provide to decided framework to support the ambitious as unrealistic. However, the business the business as unrealistic. However, Manfred from support full plan got Swarovski and on that basis, it was Ødegaard and Joakim Rosén. The The Rosén. Joakim and Ødegaard plan was not only very ambitious, but by some people also characterized was established by key people was established by key people Hans Petter such as Petter Lyngby, Based on this vision, a comprehensive Basedonthisvision, acomprehensive and ambitious 5-year business plan setup for a complete new SWARCO a role model for further rollout in other a role model for further rollout in other European regions. system integration, project execution and was also clearlystated new services. It that this setup, if successful, would be Traffic Managementsolutions the in in competence strong with Nordics SWARCO’S ITS ADVENTURE – ADVENTURE ITS SWARCO’S IT STARTED HOW SWARCO | The Better Way. Every Day. | 16 A TOUGH START 160 insixdifferent Nordiclocations. reached year-end 2004,theheadcount companies inthe SWARCO Group. By and oneof the most successful international provider of traffic controllers strategic decisions regarding products, products, regarding decisions strategic It became veryimportantto makegood perform and justify a future existence. framework, thecompanystill hadto Swarovski provided the financial management team. Although Manfred flow – with some sleepless nights for the kept a constant pressure on the cash growth, acquisitions and new projects new companiesinthe Nordics. Steep start-up yearswerequitetoughforthe the inplace, things of alot with Even managers and system specialistsallat were working assalesmen,project push thecompanyforward,and people several hourswerespentto weekends, was fearless.Duringtheevenings and and ownership Everyone hadaunique wanted to make the company a success. and entrepreneurial people who really region consisted of highly committed The wholeofSWARCO intheNordic was also an exciting and fun time. But evenifitwasatoughtime,this WE CAN MAKEIT–TOGETHER maximum attention. were criticallyimportantanddemanding as possible. Every customer andproject time keepthecostsandoverheadaslow services andprojects – and at the same DRIVE ON | 50-YEAR ANNIVERSARY ISSUE | 17 Group is recognized as one of the leading on services and solutions of providers the international market of Intelligent Systems. Transport team, but of course also due to a clear team, but of course also due to a clear Manfred by support strong and vision Swarovski. THE FUTURE SHAPING With His vision had become reality. Nordic the success from sustaining foundations the 2003, in back start-up further for place in were experience and market.ITS the in growth and acquisitions The further ITS adventure of SWARCO SWARCO the today and known, well is plan was met and even exceeded! and even exceeded! plan was met and ambitious a dedicated to Thanks in all market sectors already two years Nordic was after start-up, SWARCO growth continuous for positioned well come. years to the and expansion for awarded contracts and projects The in the following years were significant, including the largest single contract ever – the Northern Link tunnel for SWARCO project in Stockholm. And yes - the ambitious 5-year business A look into Stockholm's underground underground Stockholm's A look into Länken link Södra motorway 2005, Later in 2004 / Group. within the won major airport contracts SWARCO and also and SWEDAVIA AVINOR with became the leadingParking provider of strong With Nordics. the in solutions references and a proven track record 2004, the first large Highway project In , SWARCO took on the big took on the big In Sweden, SWARCO in Stockholm in project Link Southern IMPORTANT PROJECTS AND PROJECTS IMPORTANT GROWTH SUSTAINABLE saw no limitations." days like this: "We were a young and were a young and days like this: "We hungry company with committed people andcats fat becoming of afraid were who with SWARCO today. Wojciech Goj, Goj, Wojciech today. SWARCO with from Manager Marketing Division ITS Sweden, summarizes the feeling in those started at that time in SWARCO are still started at that time in SWARCO The cross-border cooperation was also strong. Everyone helped each other by sharing experiences, knowledge and resources. Many of the people who one time. Everyone contributed where where contributed Everyone one time. needed and everyone helped each other. Pioneers of hydrogen-based electro mobility: Manfred Swarovski (always ready for some fun) and Hyundai Austria Import Director Roland Punzengruber in 2015 | The Better Way. Every Day. | 18 Day. Every Way. | The Better SWARCO

They look a bit pale after a deep-sea fishing tour off the Always working very closely with the product: The shores of Acapulco in 1997: Jon Sproul, Hans Jesacher, laboratory and field testing staff Heidi Ehlert, Frank a blue marlin, Werner Kill, Jim Sproul and Alexander Siegmund and Patrick Wesche from SWARCO Limburger Swarovski Lackfabrik evaluate the latest rumble strips for traffic calming purposes.

Since the 1980s, SWARCO has been the Tyrolean partner of the Austria Glass Recycling system, collecting used glass packagings as raw material for the production of new bottles and jars and thus protecting the environment. DRIVE ON | 50-YEAR ANNIVERSARY ISSUE | 19 SWARCO has developed into the largest into developed has SWARCO traffic largest at the world's exhibitor INTERTRAFFIC exhibition, technology in Amsterdam. companions In good mood: Long-term Manfred and Pfister, Fritz Swarovski Amstetten- at the Gebi Götsch SWARCO in 2016. Golfclub Ferschnitz Austria’s Federal President Heinz Heinz President Federal Austria’s and governor Burgenland Fischer fromHans Niessl (3rd a paying left) factory in Neutal SWARCO’s visit to in 2011. Managing Director, Executive Executive Managing Director, Supervisory consultant Board, over more than three decades. than three more over and friend personal of Manfred Board Member, Chairman of the Chairman Member, Board Swarovski: Dr. Josef Prettenhofer Josef Prettenhofer Dr. Swarovski: cultivated the SWARCO landscape the SWARCO cultivated SWARCO | The Better Way. Every Day. | 20 roads Arabian in the desert A tough jobfor real – marking men one begins at a bar. Manfred Swarovski Like someotherSWARCO stories,this not existtoday. without whomSWARCO wouldprobably mid-1970s. This isthestoryofmen today's success intheMiddleEast for foundation the laid team sworn-in years. Manfred Swarovski andasmall fifty following the over be would growth W THE SWARCO PIONEERS OFROAD MARKING BEADS GLASS A THOUSANDANDONE TALES FROM imagined howrapidthe have could in 1969,noone hen SWARCO wasfounded And sotheadventurecanbegin. meets an Arab businessmaninLondon. to successfully establish road markings will last ten years for Fritz. The task is and one glass beads" has begun and S company M. for theyoungroadmarking Vienna waiting for his first big assignment in airport the at sitting is Pfister Fritz The suitcasesarepacked. The young THE ADVENTURE BEGINS SWARCO central inthe office 80s inBaghdad 70s and WAROVSKI. The adventure "A thousand which retroreflect at night – is awarded. awarded. is – night at retroreflect which product with embedded glass beads – the innovative and self-developed ceramic take almosttwoyearsbeforethecontractfor headquarters inRiyadh. However, it will firs the laid team small a and Pfister Fritz threshold andisboomingeconomically. in 1976breaksthe one-millionpopulation a metropolisofeightmillioninhabitants– Riyadh, the c them totheroads. in the MiddleEast, sellthem andapply t test road studs in front of the police t testroadstudsinfrontofthepolice apital of Saudi Arabia – today DRIVE ON | 50-YEAR ANNIVERSARY ISSUE | 21 successful working life as life working successful and has always been a close been a close and has always his bicycle. He looks back on a back He looks his bicycle. Managing Director at SWARCO at SWARCO Managing Director man for all occasions since 1970 1970 since all occasions man for daughter. Fritz loves nature and nature loves Fritz daughter. happily with his wife in the Tyrol in the Tyrol happily with his wife Fritz Pfister has been SWARCO's has been SWARCO's Pfister Fritz for decades and is the father of a decades and is the father for companion of Manfredcompanion Swarovski. and will retire in 2019. He has lived He has lived in 2019. and will retire police checkpoint." Every dollar was really hard-earned money; on the one hand because of the youhand other the on conditions, working had to have a lot of stamina before you got the money from the state clients. M. company founding its with SWARCO, a young team and a Manfred SWAROSKI, the explore to wanted who Swarovski a as itself establish world, managed to Middle East in the partner competent within ten years. discovered all of our traffic cones ata "We always always "We "There was a particularly odd story in "There was a particularly odd story in Oman – we also wanted to get started there," recalls Fritz Pfister. machines our to attention special paid laying were we day, One products. and test markings in front of the police noticed and Muscat in headquarters that all our reflective traffic cones had anything, Nobody noticed disappeared. The strange nobody knows anything. we later days a few was that thing skilled workers later came from Austria Austria skilled workers later came from and Germany. Fritz Pfister Fritz ders were placed. Already in Alreadyin weredersplaced. Road marking material made in Austria material marking Road into business. Material, products and and products business. Material, into the first or those days, the name Swarovski stood for quality and was important for getting never forget," says Fritz Pfister. never forget," says Fritz Pfister. Fritz Pfister was alone on siteuntil "On top of these came cultural differences and the hellishly hot summers that I will Celsius, the high rubber abrasion of the tyres and sand everywhere are unexpectedly high machine and product.obstacles for man, Asphalt temperatures of up to 70 degrees70 to temperatures of up Asphalt SWARCO | The Better Way. Every Day. | 22 Hans Jesacher to tell hisgrandchildren. Hislove is for hiswife, hischildren, SWARCO, teresting adventurous and stories Iraq hisclassic and car. Ifanyone part from SWARCO. from Inhisretirepart should writeshould abookaboutsales, SWARCO's salesexpert for road since 1978. yet Hecannot really marking products worldwide ment he willhave he ment many in- Hans Jesacher hasbeen it should beHans. it should - Branding the name M. SWAROVSKI name the Branding office Baghdad at the boom inthe1970s.Lifepulsated experiencing anenormouseconomic Our clientwasthepolice.Baghdad SWARCO has everhad. says Hans,oneofthebestsalespersons this city, thecountryandpeople,” drive business forward. ”I fell in love with the stopsfrom1978to1983inorder all out pulled Hans office, Baghdad the As theresponsibleprojectmanagerin Jesacher thebeginningofagreatlove. separation fromhispartner, wasforHans the with ended Pfister Fritz for What A GREAT LOVE the streets - which today are destroyed the function of the pedestrian crossing in uniformwithwhistles. They explained pedestrian crossingthereweretwomen markings. At theintroductionofeverynew and radioexplainedthefunctionofroad dedicated media reports on television Enormous informationcampaignswith what allthiswasmeanttobegoodfor. Initially, thepopulationdidnotunderstand introduced andmarkedforthefirsttime. something new, zebracrossingswere before the war: ”Road markings were the changesthatbeganincountry by war andterror. Hans remembers DRIVE ON | 50-YEAR ANNIVERSARY ISSUE | 23 Zebra crossing: a novelty in Baghdad in novelty a crossing: Zebra in the 1970s more dangerous, we decided to move to more dangerous, we decided to move to Austria. Here our son was born, our first child,ˮ Hans remembers. When the adventure began, Hans was The orders years old. only twenty-three forroad markingatthat timewere the start by characterized life working fulfilling a of cornerstone the And trips. business many success. What started for SWARCO's back then with 1200 km of motorway marking on four lanes and over 5 million reflective road studs was the basis for worldwide success today. SWARCO's My wife originates from Baghdad, and My wife originates from Baghdad, and when the situation became more and Hans Jesacher as a young salesman Hans Jesacher as a young and edgeline markings. When the first GulfWar began in 1980, Hans and his wife stayed in Baghdad for take not did war ˮThe years. three another on impact an had it but city, the in place for At the beginning of the war, daily life. example, you were only allowed to drive at night with the car headlights switched later you had to mask the headlights. off, the shadow in order to manually set a pre- middle intervals in the meter at marking dot Thena police-escortedroad of the road. marking machine carried out the center- over 400 km – which was walked in its 45 degrees in at stripers by the entirety whom he now has two wonderful children. book.order the of in charge was Hans road the stripe to was contracts of One from Baghdad to Mosul – a stretch of lifestyle were everywhere. A time when time when A lifestyle were everywhere. with and wife, love great his met Hans The city was beautiful. Life pulsated in and events were clubs, There streets. the Alcoholic drinks and a western activities. The Iraqis were a very open-minded The Iraqis were a very open-minded be a to easy was It time. that people at part of The society. country flourished. and made sure with loud whistling that that whistling loud made sure with and the new rules were respectedˮ. SWARCO warehouse in Baghdad warehouse SWARCO A "safety car" for the safety of the striping crew during their hard work during their hard of the striping crew the safety car" for A "safety SWARCO | The Better Way. Every Day. | 24 •  • • • TRAVEL DIARY BY JOSEF: system –withoutlegalrestperiods. a mobilephone–withoutnavigation without roadmaps– adventure goal wasclear:an degrees Celsius.The for two months at temperatures around45 The jobonsite: To apply roadmarkings caravan mountedontheloadingarea. just 14dayswithasmalltruckand Driving from Austria to Saudi Arabia in greatest challenges of his working life. represented for Josef Platter one of the What soundswildandromantic, ON THEROAD • • • • • • • arrive atmydestination. After an additional 3000 km detour, I my finaldestination. customs papers do not fit, 1500 km from At the last borderto Saudi Arabia the The workcanbegin. On average, I spend over 30 hours at On average,Ispendover30hoursat My caravanisstuffed withtinnedfood I drive at night, during the day I mostly I drive at night, during the day I mostly Yugoslavia, Bulgaria, Turkey, Syria, My route:from Austria /Spielfeldvia Driving inaconvoy makes metired, I most bordersbeforethetripcan continue. lunch. for "chicken" for and biscuits breakfast for thejourney, inSaudi Arabia Ionlyeat my windshieldremainsintact. for agoodridewithwindshield.Iamlucky, thrown by passing truck drivers, the toll beg ontheroadsideforcigarettestobe windscreen. the lack trucks Young people oncoming the of Turkey, percent In fifty red trafficlighttokeeptheconnection. often havetocrossanintersectionata knows theway. the driverhassamedestination–and I canfollowanothertruckaheadofme, window opensoIdon'tfallasleep. When Idriveintothenight, it's withthe stand atbordercrossings Jordan toJeddahinSaudi Arabia

DRIVE ON | 50-YEAR ANNIVERSARY ISSUE | 25 markings and their markings 50-year success story. success 50-year Josef Platter has worked for for has worked Josef Platter in Wattens, he and the many he and the many in Wattens, application. As a pioneer, as a a pioneer, application. As hands-on guy, as a man for all as a man for hands-on guy, helping hands of his team have have helping hands of his team manager of SWARCO Heoscont Heoscont manager of SWARCO played a great part in SWARCO's part in SWARCO's a great played occasions, and today as the base as the base and today occasions, who knows everything about road everything about road who knows SWARCO since 1971. He is the man since SWARCO always accompany you, even though it always accompany you, even though it was all very exhausting," summarizes Josef. And every night, when the stars rise in the millions of SWARCO oriental night sky, of headlights the in sparkle beads glass the cars, providinggreater safety and orientation on the country's roads. machine with a 3m cantilever arm was machine with a 3m cantilever arm was The outrigger was used already on site. to bring the markings onto the road. Before that, the machine needed multiple work At fitted. everything until adjustments Tschai we met stripers from , the we drank together on the side of the road on the digestive had an immediate effect system. "In any case, it's memories that chicken and Coca Cola due to the lack lack the to due Cola Coca and chicken couldn'tAustria, I alternatives. "Back in of Josef see any "chicken" for half a year," says with a smile on his face. we is concerned, as technology "As far marking A says. Josef were pioneers," Josef Platter this foreign assignment, learned to swim this foreign assignment, learned to swim to diet his changed He Sea. Red the in The possibilities for leisure activities The possibilities for leisure activities were very limited. Nevertheless, Josef, whohadn't been able toswim before do anything because we didn't have any do anything because we didn't have any in this everything At that time, paint. country was simply a huge challenge, for or Austria in course of matter a was what reports Josef. Germany," also a lot of times when we simply couldn't times of also a lot "One of the biggest challenges was was challenges biggest the of "One always have the working material to There were available at the right time. road marking man in Saudi Arabia. Josef road marking man in Saudi Platter experienced all this. Heat, lack of hygiene, dust and sand, Heat, lack of hygiene, dust and sand, a of life everyday the - food roadside SWARCO | The Better Way. Every Day. | 26 structured road marking Reflective glassbeads inamulti-dot GERMANY –SWARCO’S NO. 1MARKET CHAMPION'S DECISION – WORLD CHAMPIONSHIP TO ENTERTHEGERMAN WORLD CUP, GERMANY ANNO 1978: ARGENTINA MANFRED SWAROVSKI TAKES THEHANDBALL TITLE, ANDINAUSTRIATITLE, MARKET BY TAKING WINS THESOCCER MAKES AWORLD OVER VESTGLAS. glass beads for retroreflective road retroreflective for beads glass production sites in Diez, Recklinghausen production sites inDiez, Recklinghausen with itsthree Marking SystemsDivision What's more, the SWARCO Road technologies inRecklinghausen. markings andvarioussurfacetreatment I SWARCO UV-LINE: Anovel marking curing indoor system ultra-fast The extensive product portfolio includes portfolio product The extensive quality.systems of thehighest marking facilities enableSWARCO to offer road of-the-art laboratoryandproduction as reflective and industrial beads. State- aswell thermoplastics of manufacturer road marking materials and a leading been Germany'snumberoneinliquid For aquarter of acentury, it has a highreputation. way,enjoys and trends new determines a marketpacerinGermany. Itleadsthe itself as has established and Schönborn production location for micro company developsintothecentral n the course of afew years, the receive thisfrom asinglesource.One development at thehighestleveland and toresearch production material from know-how road marking rely onbundled marketing and sales. Customers can with coordinated closely chemists, and and development team of technicians This is ensured by a competent research applications arepermanently optimized. occupational safety. Materialsand level ofenvironmentalfriendlinessand EN ISO 9001 andstandforthehighest companies are certified according to DIN and phosphorescentpaints. All production adhesives for road studs, and fluorescent products suchasthinners,primers, resistance aggregates and special skid beads, industrial and reflective materials (EUROTHERM)aswell thermoplastics andpreformedmarking spray plastics, thermoplastics, spray and solvent-based),coldplastics, one- andtwo-component paints (soluble DRIVE ON | 50-YEAR ANNIVERSARY ISSUE | 27 I continue past the exhibition guidance guidance exhibition the past continue I reason for is the a big fair see, I Ah, system. speed adaptive The volume. traffic high the On flowing. traffic the keeps really control I pass a large truck parking lot. the way, available spaces parking 30 still are There from system information parking the as indicates. SWARCO light will turn to green. The urban traffic management system says "traffic jam on the highway" along my main route. All right – then I take the alternative motorway feeder. notice: I intersection next the at But red light in three directions at the same forecast time waiting my And time! jumped up by 30 An seconds. error in comes brigade fire The No: system? the has green. direction that from the one I can understand this prioritization. the as soon as – behold and lo And vehicleshave passed, thenormal I enter course continues immediately. traffic. of lot a has which motorway the But it Toflows. keep it that way I first have to pass the ramp metering section: one car per green phase. "When I leave the house, my house, the leave I "When towards the airport. After all, you know you all, After the airport. towards intersection next you'll reach the whether at a green light when or the next red On the way to the airport, I pass several traffic SWARCO gantries, sign motorway light systems and static traffic signs. road Always well guided by SWARCO markings, which are highly visible at night This beads. glass SWARCO to thanks 50 began history company's how the is years ago. in wave" green "individual the is There the city when I head for the motorway urban and interurban traffic management, traffic interurban and urban electro and management space parking mobility. way A fictitiousride is the best encounter you see where to day. every SWARCO report: field A loaded been already has vehicle electric wallbox. SWARCO a at preheated and what SWARCO as a whole is all about. It what SWARCO ranges from road markings and signage to four decades. The range of services services of range The decades. four covers the entire spectrum of offered employees at employees of the SWARCO Group over the last Group over the last of the SWARCO more than that. Over 1,500 Over that. than more over 70 locations and one of the densest the made have networks support service German market the most important one routes, industrial halls, schoolyards, etc. schoolyards, industrial halls, routes, much is today Germany in SWARCO But cycle paths, construction zones, escape cycle paths, construction zones, escape requirements, taking into account the the account into taking requirements, type of road surface, layer thickness, Not durability and nighttime visibility. airports, for also but roads, for only of SWARCO's particular strengths is its is particular strengths SWARCO's of systems marking developing in flexibility customer to tailored precisely are that An aerial view of the SWARCO VESTGLAS premises in 2005 premises VESTGLAS of the SWARCO An aerial view Modern motorway guidance system guidance motorway Modern novel ultra-fast system indoor curing marking A novel UV-LINE: SWARCO GERMANY – SWARCO’S NO. 1 MARKET NO. GERMANY – SWARCO’S SWARCO | The Better Way. Every Day. | 28 Escape route markings withafterglow lock mycar, nowIhavetowalk.It'sloud Arrived attheairport.Take mysuitcase, the parkingspaceinadvance. space detection system, as I had booked time I donotrelyonSWARCO's single queue at the pay&displaymachine.This that's free-flow parking. No more ticket, no the advancebooking.Very convenient- barrier opensautomatically, thanksto SWARCO. the entrance, the at And from also – system guidance parking the to thanks park car right the find I with theSWARCO stations. seems to betalking through standards space via my eMobility provider. So he carrying the SWARCO label. I booked the level 2,bay254.With achargingstation Fortunately I know my parking space: P3 flexibleThe hard useofthe increases shoulder motorway capacities atpeakhours Ready for automated driving field report. week –bySWARCO." Somuchforthe last just installed and delivered was well recognizable sign. He tells me it cashpoint I praise the vendor for the lit logoofmyfavoritediscounter. At the From adistance I can seethe brightly building. Butwhereisasupermarket? Some last-minuteshoppingintheairport approach it. zebra crossing becomes brighter as we shows me the wayout. An intelligent SWARCO's afterglow markingsystem have cut the electric cable. No problem: Oops –Lights out! The excavator must is duetoconstructionworkoutside. in themulti-storeycarpark.Thenoise to thetechnologicaldevelopmentinroad SWARCO has made major contributions means 50 years of innovationwith which Of course, 50 years of SWARCO also partner. and customers onareliable business staffemployer a sustainable canrelyon so much innovative power, SWARCO Given suchabroadrangeofservices and reduction, andautomatedvalet parking. management, innovativesolutions forNOx space parking dynamic control, traffic and environmental parameter based assisant andforecast,traffic volume for shockwavedamping, traffic light motorway with speedrecommendation cooperative congestionavoidanceonthe vehicles, buses and trams at traffic lights, of emergency the prioritization driving, examples areconnectedandautomated to key issues of the future. Some SWARCO also pioneers when it comes flat lanecontrolsignfortunnelceilings. first the and system warning congestion mobile first the system, guidance parking first the sign, prism first the as such moves first with proven multiply strength ofSWARCO anditssubsidiaries, recognizes themany years of innovative companies inGermany". This award honored asoneofthe"mostinnovative safety. Justlastyear, SWARCO was DRIVE ON | 50-YEAR ANNIVERSARY ISSUE | 29 of Transports Metropolitans de Barcelona. Transports of management fleet the supplied SWARCO forthelocalsystem operatorofpublic transport who runs a network of 900 The capital. Catalonian the in buses picture was taken on the occasion of a wine tasting next door. the boundaries of the individual company or divisional focus, the introduction to strategic guidelines and – very important The group – socializing and networking. photos taken during the past 23 years are also a mirror of the growth of SWARCO. The picture above was taken in 1996 at a The Amstetten. birthplace our near hotel three came from roughly 20 attendees Germany and Austria, nations: different the USA. managers came In 2018, the SWARCO The attendee list together in Barcelona. this time comprised 70 names from 16 countries. Part of the program was also center management traffic the to visit the so-called SWARCO INTERNATIONAL INTERNATIONAL SWARCO so-called MANAGEMENT MEETING for the first time in 1995. get- The purpose of these annual Managing togethers of the SWARCO Directors and central group functions is beyondlook the opinions, of exchange the

philosophy that personal meetings philosophy that personal meetings areconversation face-to-face the and t has always been Manfred Swarovski’s t has always been Manfred Swarovski’s

MEETINGS – AN INSTITUTION MEETINGS – AN SWARCO INTERNATIONAL MANAGEMENT MANAGEMENT INTERNATIONAL SWARCO Swarovski, Josef Prettenhofer, Manfred Josef Prettenhofer, Swarovski, Photo: Hans Jesacher. Swarovski, Neumann Richard Foster, Werner Kill, Steve Mitchell, Mitchell, Steve Kill, Werner Foster, Rainer Pantall, Silhengst, Franz Scott Alexander Sproul, Brune, James D. 1996: From left: Jon Sproul, Don Don Sproul, left: Jon 1996: From Henk, Mike Sittig, Erhard McLean, Dan Lang, Hofstadler, Peter Friedrich Eldon Dedinak, Anita Petrich, Andreas of companies growing, he introduced the he introduced growing, companies of essential for well-working relationships essential for well-working relationships and a good team spirit, in particular in an As he saw his group international context. I GLUEING TOGETHER PEOPLE FROM DIFFERENT COMPANIES AND CULTURES FROM DIFFERENT COMPANIES PEOPLE TOGETHER GLUEING 1997: SWARCO FUTURIT’s Franz Silhengst (left) and Friedrich Peter Hofstadler with a colleague in the new Amstetten production hall for fiber-optic variable message signs. Fiber-optics a few years later was replaced by LEDs.

Probably the world‘s largest LED traffic light at the Neutal production site in | The Better Way. Every Day. | 30 Day. Every Way. | The Better SWARCO central Burgenland

In 1994, Manfred Swarovski builds SWARCO’s new headquarters in his hometown Wattens.

Showroom, training center and event location: The SWARCO TRAFFIC WORLD in Wattens. A perfect place to understand the secrets of glass beads and road markings: The SWARCO TRAFFIC WORLD at the headquarters in Wattens. DRIVE ON | 50-YEAR ANNIVERSARY ISSUE | 31

May 1970: Young Manfred Swarovski signing contracts with Georgii Nikolajewitsch Borodin, Minister of Public Works and Road Maintenance of the USSR.

A title page of a business magazine: Manfred Swarovski on the overtaking lane in 2001, shortly after his 60th birthday.

In 2008, SWARCO inaugurates a new corporate building in Perchtoldsdorf near Vienna, workplace for roughly 80 employees. SWARCO | The Better Way. Every Day. | 32 ANYWHERE INTHEWORLD. RAPIDLY APPLY THERIGHTRESOURCESTO SOLVE BUSINESSPROBLEMS ACROSS THEGLOBE. ASSUCH,ITS SUCCESS DEPENDS ONBEINGABLETO SWARCO ISAMULTI-CULTURAL COMPANY OPERATING INLOCAL MARKETS JOB ROTATION and the employer the and alike: of advantages for employee the to dotheirjobswithoutunnecessary them permitting assignments, to new smoothly andquicklyacrossborders Job rotation can offer a multitude Job rotation canoffer amultitude within theSWARCO Group. rotation programs for our employees We therefore have decided to offer job bureaucracy. I n people terms, this means moving moving means this terms, people n managers and high potentials managers, technicalexperts,project

• Build-upofanemployees‘network available tofill vacantpositions. cultures are and environments diverse in breadth ofexpertisegainedfrom working ensures that people with the required experience International practices. and management technical operational, also ensuringthemultiplication ofbest various Groupcompanies together, an “internationalglue”thatbindsthe Importantly, this transfer network creates • •  capacities Employee motivationandretention Improved skillsandorganizational DRIVE ON | 50-YEAR ANNIVERSARY ISSUE | 33

www.facebook. via Xing or LinkedIn makes it possible makes it via Xing or LinkedIn candidates also potential reach to that are not actively looking for a new us on our new career site: job. Visit www.swarco.com/career Attracting talents through social media is on our agenda will and step by step be professionalized by a social media channels use these more We strategy. frequently to advertise with pictures, frequently to advertise with pictures, content off-the-work and stories short employees are happy that SWARCO family. the of being part and proud of Follow our stories on: com/SWARCO.Group. • Germany and the Nordic countries will Germany and the Nordic 2020. follow until December The ʼWar for is Talents’ still present for also but SWARCO, for only not to search for candidates is not enough. enough. not is candidates for search to websiteour is on page career new A supposed to attract more talents to search direct addition, In SWARCO. many other companies on the market. many other companies on the R&D of areas the in e.g. Specialists and IT are hard to find on the market. differently think also us made This process. recruiting our of terms in online as such channels Traditional advertisements or hiring HR consultants • •

Since February 2019, SWARCO SWARCO 2019, February Since have been employees in Wattens HR portal as an employee using an and manager self-service tool. Many other organizational processes. Several processes. other organizational Austria, in companies SWARCO HR data to interfaces such as the SAP HR data to interfaces such as the SAP finance module, procurement or also logistics module building the basis for can now be mapped directly online in can now be mapped directly online in The platform is the basis for the portal. landscape delivering an integrated IT pay checks, the salary increase process data, which personal a change in or manually, out be carried previously had to processes such as the distribution of of distribution the as such processes

TRENDS SUCH AS DIGITALIZATION, EMPLOYER BRANDING AND A CHANGE IN BRANDING AND A EMPLOYER AS DIGITALIZATION, TRENDS SUCH ON THE HUMAN RESOURCES A HIGH IMPACT HAVE MARKET THE RECRUITING GROUP HR EMPLOYER, AND MODERN REMAIN AN ATTRACTIVE TO WORK. INTIATIVES: THE FOLLOWING STARTED HR GOES DIGITAL DIGITAL GOES HR • • Between 2002 and 2007, SWARCO sponsored Austria’s legendary classic rallye passing through Carinthia, Slovenia and northern Italy. 1,000 km in three days at an average speed of 50 km/h for classic cars built in 1973 or before. Martin Lenz and Richard Neumann teamed up on a Jaguar E-Type from 1971. | The Better Way. Every Day. | 34 Day. Every Way. | The Better SWARCO

Almost 7000 e-vehicle charge points from SWARCO are in operation in the UK

Every day, SWARCO fleet management software controls more than 900 buses in Barcelona. Giant information panels made in Austria for Sydney Airport in Australia. 750,000 LEDs consume less energy than a standard vacuum cleaner. DRIVE ON | 50-YEAR ANNIVERSARY ISSUE | 35

"Mr. Road Marking" in Austria, Wilhelm Krejcy, looks back to unbelievable five decades of service and experience in making roads safer with well-defined lane markings.

Hardly recognizable in the official „Schürzenjäger“ outfit, but ready for the concert of this famous Zillertal band: Fritz Pfister, Manfred Swarovski, Philipp Swarovski, Alexander Riedmann and girl-friend.

The inhouse SWARCO ACADEMY looks after talents, organizes leadership and sales trainings, and strengthens our corporate culture. The first graduates obtained their diplomas in 2010. SWARCO | The Better Way. Every Day. | 36 home field game fieldgame kick-offhome an impressive show before part the FootballAmerican isafamily event with does thisamongothersbysponsoring Papa Joe’s Tyrolean Raiders, first with first Raiders, TyroleanJoe’s Papa played foratotalofthreeyearswiththe Swarovski and his wife Elisabeth, had Swarovski jr., son of the late Manfred idea gotanadditionalboost.Manfred Raiders the when 2005 of end the at It was basketballers. cheerleaders and–recentlyalsoas every week as footballers, flag footballers, hundreds of young people exercizing hard a constantlygrowingfan community and the Tyrol intoaverypopularsportwith developed madeinAmerican Football by and by that team fighting a gathered He playedhimself and, overthe years, sport of American FootballtoInnsbruck. Raiders, bringingthe still somewhat exotic called GerwinWichmannfoundedthe In September1992ayoung Tyrolean Innsbruck’s Raiders. sport contributestothesuccessstoryof teams. Meanwhileanother American one of Europe’s best A SPONSORING ONEOFTHEBEST AFTEAMSINEUROPE AMERICAN FOOTBALL ANDMUCHMORE success to society. SWARCO back part ofthebusiness good corporate citizen gives

is characterized by assertiveness, team is characterizedbyassertiveness,team the Raiders."We promote ateamsport that Group, the company’s commitment with SWARCO Marketing and of Communication society", explains Richard Neumann, Head return someofitsbusinesssuccessto with Tyrolean roots,SWARCO intendsto "As agoodcorporatecitizenandcompany in2006. which alsoledtothenamechangeinto management, the Raiders with contract Manfred Swarovski signed a main sponsor Soon after, SWARCO founder and CEO Vienna Vikings hadbeatenthe Tyroleans. Swarovski inVienna aftertheeternal rival was an invitation to dinner by Elisabeth "sponsoring" first The Raiders. the of could imaginetobecomeasponsor the talk came to whether SWARCO Dieplinger. Daniel player and Quickly among themthethenRaidersmanager met other parents andclub members, training ortothegames,andthereshe Manfred severaltimesaweektothe During thattime,hismotherchauffeured the pupils‘ team and then with the youth. in June 2011in June Swarovskileft) welcomed by SWARCO atthe Manfred Elisabethand headquarters Raiderettes Oakland The AmericanFootball and Willie legend Brown (5thfrom media channels, above all social media. media channels,aboveallsocialmedia. ofSWARCO brand and numerous via poster advertisingtoconveythename logos, the super bowlparty andoutdoor team uses perimeter advertising, jersey trust, reliability andpassion. The sports core such values as agility, cooperation, SWARCO's of many reflects also This activity." leisure meaningful a people young throughout Europe,andabovealloffers success joint and fitness physical spirit, recycling. recycling. charging stationsfore-vehicles,orglass parking guidance and access control, markings, motorway guidancesystems, lane retroreflective lights, traffic LED is it every day–mostlyunknowinglywhether with SWARCO products andsystems However, all road users come into contact often through tenders," says Neumann. authorities, with and B2B sector the in business technology traffic specific our because peopleareoftenunfamiliarwith themselves whatSWARCO actuallydoes, SWARCO with the Raiders and then ask the company's publicity. "People associate This createsawarenessandcontributesto DRIVE ON | 50-YEAR ANNIVERSARY ISSUE | 37 - 6x Austrian Bowl Champi Bowl Austrian 6x on (2018, 2016, 2015, 2011, 2011, on (2018, 2016, 2015, 2006, 2004) 1x Superfinal Champion (2018) Champion CEFL Bowl 2x (2018, 2017) Champion 3x 2008) 2009, (2011, Champion Cup 1x EFAF (2004) •  •  •  •  •  team from Innsbruck approached the the approached Innsbruck from team club joining the aim of the Raiders with with their sport. Since then, they hardly ever lost a game in their league, adding to the Raiders‘ position as one of the largest and most successful sports clubs now have hundreds “We Tyrol. in the women members in our association, of and men. Starting at the age of six years and up to 45 years, everybody findsa They sport teams. place in our different American Football, Flag are training football, , Cheerleading and Cheerdanceall at levels and forall kinds of Championships”, reports Claudia Nuener, General Manager since autumn 2018. In 2018, the local, national and international another attracted Raiders the of reputation An amateur Basketball. American sport: ”weaker“, but not less exciting variant ofvariant exciting less ”weaker“, but not American flag football. Rinner, Florian Grein, Andreas Pröller Andreas Pröller Grein, Florian Rinner, made brothers Platzgummer and the Tivoli and still make the crowds in the becauseproud and enthusiastic Stadium RAIDERS proved that theSWARCO be beaten. can teams college US even Austria’s The Raiderettes are among best cheerleading teams. and Europe’s the toughfond of not so Those who are AmericanFootball canthrow tacklingin the egg-shaped ball to touchdowns in the says Elisabeth Swarovski. The 2018 The 2018 says Elisabeth Swarovski. season under headcoach Shuan Fatah has been one of the most successful in Austrian the winning history, Raiders the Bowl, the bowl CEFL and the Superfinal NEFL). vs. CEFL Champions. of (League the with laid seeds the that shows This attraining people young 300 than more theclub are again and again harvested as fully developed fruits. Names like Mario Raiders Basketball Raiders SWARCO speaking during the 20th anniversary speaking in 2012 of the club Raiders founder Gerwin Wichmann Gerwin founder Wichmann Raiders training center laid in the course of 2019", after various negotiations with the city ofcity the with negotiations various after partners co-financing other and Innsbruck newthe of stone foundation the see will we American Football has reached and for reached has Football American the objectives set in competing with other that confident very am "I teams. European a suburban field of grass in Innsbruck are no longer adequate for the level the strive for a new training center in Innsbruck, on conditions training current since the has installed a competent management finance, the from personalities with board An important economic and legal sectors. project over the past years has been the club management and the club’s internal club management and the club’s proudis Swarovski Elisabeth structures. to be the President of the Raiders and of the SWARCO RAIDERS is also the RAIDERS is also the of the SWARCO continuous professionalization of the Elisabeth and Manfred Swarovski in the middle of the Raiders after winning the Eurobowl in 2011 winning theElisabeth and Eurobowl Manfred in the after middle of the Raiders Swarovski major cornerstone in the success story A AMERICAN FOOTBALL AND MUCH MORE AND MUCH FOOTBALL AMERICAN SWARCO | The Better Way. Every Day. | 38 SWARCO | The Better Way. Every Day. | 38 DECADES US OVER THEPAST FIVE HAVE ACCOMPANIED THOSE OFYOU WHO SWAROVSKI –TO ALL OF THELATE MANFRED – ALSO INTHENAME HEARTFELT GRATITUDE EXPRESS OUR YOU. WE THEREFORE POSSIBLE WITHOUT WOULD NOT HAVE BEEN 50 YEARS OFSWARCO AND STAKEHOLDERS BUSINESS PARTNERS TO OUREMPLOYEES, A BIGTHANKYOU Speaker Board ofthe COO ITS Division Michael Schuch The SWARCO AG Executive Board • Bybeingnotonlypartners,but FRIENDS! and • Byrepresentingusininternational industryorganizations • Bygivingusadviceinvarious matters • Byadvocatingroadsafetyon aninternationallevel • Bylisteningtoouropinions • Bynotabandoninguswhentimesbecomeabitmoredifficult • Bycelebratingsuccesswithus • Bysupervisingourbusinessandactivities • Bytrustinginourpersonalconsultancy • Byprovidinguswithfinancialresources • BysupportingourR&Dactivities • Bypromotingusinthemediaandonexhibitions • Bychallenginguswithideas • Bybuyingproducts,systems,servicesandsolutionsfromus • Bysupplyinguswithrawmaterialsandcomponents • Byhelpingussavelivesontheroadsofourplanet • Bygoingsooftentheextramile • Byprovidinguswiththeirworkforce Daniel Sieberer CFO Günther KöflerGünther CHRO COO RMSDivision Philipp Swarovski SWARCO The Better Way. Every Day.

You encounter us every day on the roads of our planet. At the traffic light, on the motorway, in a car park, at the charging station or on board of public transport. Our products, systems, services and turnkey solutions offer orientation, information, safety and convenient travelling, and all this as environmentally sound as possible. We improve quality of life for all people on the move. SWARCO’s over 3,800 traffic experts are looking forward to elaborate and implement jointly with you the solutions that really meet your individual needs. What can we do for you today?

www.swarco.com www.swarco.com The Better Way. Every Day.