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YLE Media - Joining Forces with Commercial TV Stations to Succeed and Monetize on OTT

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YLE Media - Joining Forces with Commercial TV Stations to Succeed and Monetize on OTT YLE Media - Joining forces with commercial TV stations to succeed and monetize on OTT Jari Lahti, Chief Strategy Officer at the Finnish Broadcasting company, YLE Media, will be speaking at this year’s Nordic Media Summit, sharing the broadcasters’ story and strategy behind why they have chosen to join forces with a commercial broadcaster in Finland in order to create a satisfying and successful OTT video service for the Finnish consumers. Recently a lot of criticism has been aimed at public service providers in the Nordics and their role in the Internet TV landscape. Offering content for free when other providers have to charge consumers makes it difficult for privately held broadcasters and other Internet TV providers to survive and grow. Finnish public service provider, YLE Media, has chosen the solution of joining forces with commercial TV-companies in Finland, a service that was launched in June 2013. Jari was responsible for the joint venture. At Nordic Media Summit, he’ll share their experience, results, reason for going in the direction of partnering with commercial broadcasters and more. Jari and YLE Media are joining in on a list of high profiled speakers from the industry of online video and OTT video services in the Nordics and beyond. The temperature will be hot and the debate even hotter when speakers from NRK, SVT, YLE Media, Fox International channels, YouSee, VOD professionals, Ostmodern, Sky Deutschland and more take on the debate of the evolution of OTT – what’s next! About Jari Lahti Jari Lahti is currently Chief Strategy Officer at Media Department of Finnish Broadcasting Company. He's responsible for media strategy and partnerships focusing to company's multichannel and IPR-strategies and priorities and partnerships with other media companies, telcos and manufacturers. He's founder of company's on demand video and audio service Yle Areena, which is TOP 1 web brand in Finland. He's been head of company's digital radio- and tv-channels, internet- and mobile service development and so on past 13 years. One of his last efforts has been joint venture on demand video –service between Finnish Broadcasting Company and commercial tv-companies in Finland. This was launched in the beginning of June 2013. Join today! If you haven't done it yet, it's time to sign up for this year's Nordic Media Summit! The event brings together industry thought-leaders for a one-day action packed conference in Copenhagen, and this year we focus on online video business models, and TV Everywhere solutions, the OTT ecosystem and much more! See all the speakers at Nordic Media Summit Secure your seat today and join in on the debate where we look further into the presence and future of the OTT video and TV Everywhere business in the Nordics and beyond. About Nordic Media Summit Nordic Media Summit is an international one-day conference, providing delegates with an insight into the use of online video in Scandinavia, international trends, showcase of OTT and TV Everywhere solutions, impact of social media, trends, online video monetizing and comes with ample opportunities to network with the leading voices of the industry worldwide. It has become the most recognized networking events within the industry in the Nordics and beyond. See the video from Nordic Media Summit 2012 here .
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