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Meet the Experts OCT 23 (SAT) ISSUE NO 11 YESTERDAY 22 MEET THE EXPERTS October Where's the reality in the images? --Diversity and Relativity-- The session started with Tsukasa Yoshimura showing screenings from two projects: a project introducing a 200-inch high resolution television to the people of Ghana who had never watched television, followed by views of a camera which can record 360-degree surroundings. However, the people in Ghana could not comprehend what they were seeing, and although the 360-degree camera was highly interactive, it did not gain wide recognition when it was released. Masaki Fujihata then showed his works using GPS and music to introduce Northern Ireland. Although more interactivity was possible if the latest technology had been Pictured From Left To Right: used, he preferred linear media; for instance, with a 360-degree camera, the main Masaki Fujihata idea that the producer wants to convey can be lost as the audience is given (Media Artist/Professor, complete control of what he wishes to see. Graduate School of Film and New Media, Tokyo University of the Arts) Makoto Toyota then introduced his studies on the processing of the brain. He said Makoto Toyota that humans are more dependent on the environment than we previously believed. (Architect (System, Cognitive Science)) The human mind is dependent on the environment which has been the cause of our Tsukasa Yoshimura (Sony Computer Science Laboratories, Inc. development. GEO Project Office/Chief Producer) The amount of information related to the brain is actually very subtle. We have begun to realize that the two systems of the brain--conscious and unconscious--are loosely connected and that the unconscious has more control than we previously believed. In addition, color and monochrome are perceived differently and induce different stimuli; monochrome has more impact as it induces focused memory. When incorporating new media, weZZZneed to consider who we are. Fujihata concluded that we should become more aware and conscious of what we are seeing and that we should consider ideas gained through experimental studies. CROSSMEDIA FORUM Diverse Media Diverse Learning The topic of the CrossMedia Forum in the morning was, “Cross Categories--Diverse Media and Diverse Learning”; the session aimed to show the effectiveness of both linear and non-linear educational contents. First, two websites were presented, Inspiring Middle School Literacy (WGBH Educational Foundation/United States) and Erin's Challenge! I Can Speak Japanese. (The Japan Foundation/Japan) followed by discussion led by moderator Natalie Chan (eTVonline, Radio Television Hong Kong/Hong Kong) who served as a member of the preliminary jury team for this year’s JAPAN PRIZE. Natalie Chan started the discussion by asking the question, “What is the most effective way to develop educational contents using different media? Do we put the same content on linear TV programs and non-linear websites?” A comment was made that, “the strongest point of non-linear content is that each student can MODERATOR study at his own tempo; non-linear can accommodate different skills and knowledge levels.” Natalie Chan (eTVonline, Co-Moderator Hyunsook Chung (EIDF(EBS International Documentary Radio Television Festival/Republic of Korea) said, “These days, the internet is getting stronger Hong Kong/Hong Kong) but I think that television is still very influential especially for pre-school children as the parents are the ones who bring their children in front of the internet.” A question was raised from a participant from Papua New Guinea, “How do you decided what to put on your television program and what to put on your website?” Natalie Chan responded that the importance is to think about the “message” you are trying to get across. What is the most effective way to use each media platform? Also, the strengths of your company should be considered. Following the screenings of the two linear programs COCKROACH (Educational Broadcasting MODERATOR System (EBS)/Republic of Korea) and Cosmic Code breakers: The Secrets of Prime Numbers Hyunsook Chung (Japan Broadcasting Corporation (NHK)/Japan), Hyunsook Chung suggested that there are themes (EIDF(EBS International Documentary Festival/ that may seem difficult for the audience but can become attractive if we use the right methods. Republic of Korea) Today’s Schedule On Back Page! The Trends of the World’s Educational Contents: Past Grand Prix JAPAN PRIZE Winners Revisited A special talk on the history of the JAPAN PRIZE and past trends in the media industry by Sachiko Imaizumi Kodiara (Senior Researcher, NHK Broadcasting Culture Research Institute) who has been following the JAPAN PRIZE for over 30 years! Sachiko has conducted various studies regarding “Children Special Event and the Media” and “Educational Use of the Media.” She served as a juror for the JAPAN PRIZE in 2006. After the Lecture: 14:00-15:30 Sachiko Imaizumi Kodaira talk, past Grand Prix Japan Prize awarded programs Senior Researcher, Screening: 15:30-18:00 NHK Broadcasting will be screened. Venue: Room CA421 Culture Research Institute/Japan Past Grand Prix Japan Prize Winning Programs Will Be Screened! CROSSMEDIA FORUM SCHEDULE (Venue: Room CA421) COUNTRY/ TIME EVENT TITLE ORGANIZATION MEDIA REGION The Magic Journey 10:00 I-31 Multimedia Public Association Kyrgyz TV Program (Keremet Koch) 10:15 I-16 The Olive Branch "Sleep" Little Airplane Productions (LAP) United States TV Program United 10:15 I-44 The Gruffalo Magic Light Pictures TV Program Kingdom Pre-School United 10:45 I-11 Big and Small Online Plug-in Media Web Category ＸｘｘｘｘｘｘｘｘｘZZZ Kingdom 11:10 I-32 Fun with Japanese Japan Broadcasting Corporation (NHK) Japan TV Program 11:35 I-1 The Counting Band Norsk Rikskringkasting (NRK) Norway TV Program 11:45 I-24 Oops! I-Koo! Educational Broadcasting System (EBS) Rep. of Korea TV Program 12:05- Discussion Session Discussion 12:45 Moderator: Hitoshi Furukawa (NHK Educational Corporation) The Trends of the World’s Educational Contents: 14:00- Talk&Discussion 15:30 Past Grand-Prix Japan Prize Winners Revisited Speaker: Sachiko I. Kodaira (NHK Broadcasting Culture Research Institute) ANIMAL PHYSIOLOGY: Flying in United Birds-An Experimental Approach Open University/BBC TV Program 15:30 Kingdom (1985) STEP & JUMP SCIENCE: Motion and 15:55 Japan Broadcasting Corporation (NHK) Japan TV Program Screening of Speed - Inertia (1992) Past Grand-Prix BEHIND THE SCENES: Behind the 16:10 Japan Prize Scenes with Rober Gil de Montes Learning Designs & WNET Thirteen United States TV Program Winners (1993) GOOD HEALTH: No Bullying Here United 16:40 Carlton UK Television (CAR UK TV) TV Program (1996) Kingdom Public Policy Productions & Aronson Film 16:55 Sound and Fury (2001) United States TV Program Associates Welfare Swedish Educational Broadcasting 18:00 W-7 Homeless Sweden TV Program Education Company (UR) Category Great Ormond Street: Caught In United 18:35 W-58 British Broadcasting Corporation (BBC) TV Program (Screening only) The Machine (Episode 2) Kingdom ＊ Screenings are subject to change. http://www.nhk.or.jp/jp-prize/.
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