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Luxury Brand Positioning: History of an Idea with Mercedes-Benz
International Journal of Scientific Research and Review ISSN NO: 2279-543X Luxury Brand Positioning: History of an Idea with Mercedes-Benz Rajan Dhanda Research scholar, Department of Management Studies, M D S University Ajmer (Raj.) Dr. Ashish Pareek Associate Professor Department of Management Studies, M D S University Ajmer (Raj.) Abstract Luxury vehicles are high-end vehicles offering more comfort and safety than traditional vehicles. These vehicles offer higher performance and better handling than their traditional counterparts. Luxury vehicles are also considered as a status symbol for conspicuous consumption. When DaimlerChrysler entered India in February 1994 to set up Mercedes-Benz India Ltd, it was one of the first premium car manufacturers to drive on Indian roads. Seventeen years later, a range of international luxury car brands — from the sporty Porsche and regal Rolls-Royce to BMW and Jaguar— are fighting for space in the garages of India's rich and famous. In study we come to know the secret of maintaining leadership position in luxury car manufacturers. We come to know the Mercedes-Benz Market positioning strategies and brand positions being adopted by the Luxury car manufacturers. In study we explore brand positioning in regard to the current scenario for luxury car marketers for example-electric mobility. Key words: Mercedes-Benz, Luxury, Brand, Positioning, electric. Introduction Mercedes-Benz India Pvt Ltd is a wholly owned subsidiary of the German Daimler AG founded in 1994, with headquarters in Pune, Maharashtra, India. Daimler entered the Indian market and established Mercedes-Benz India Ltd in 1994. Mercedes-Benz India is a wholly owned subsidiary of the Daimler AG. -
Renault Sport RS.01 Press
PRESS KIT August 27, 2014 RENAULT SPORT R.S. 01 A RACING CAR OF SPECTACULAR DESIGN BUILT FOR PERFORMANCE Renault is restating its passion for motor sports with the Renault Sport R.S. 01, a racing car of spectacular styling and exceptional performance. With a design inspired by the world of concept cars and governed by an absolute pursuit of aerodynamic downforce, Renault Sport 1 R.S. 01 is a radical expression of the brand’s sporting DNA. Its technical specifications reflect the best of Renault Sport expertise. With a carbon monocoque chassis for a weight of less than 1,100 kg and an engine developing over 500 hp, it is able to reach a top speed of over 300 kph. From 2015, Renault Sport R.S. 01 will be one of the stars of World Series by Renault in a new championship, the Renault Sport Trophy, a springboard for the professional GT and Endurance championships. 2 “Renault Sport R.S. 01 is a racing car of extraordinary design, symbolizing Renault’s passion for motor sports. The spectacular design lines reflect in themselves the ambitions of this exceptional car, thanks to the efforts and enthusiasm of Laurens van den Acker and his team. Under the bodywork, it is packed with cutting-edge systems from Renault Sport Technologies. The aim is to achieve an advanced level of performance, delivering thrills for both the driver and the public. If we had to sum up Renault Sport R.S. 01 in a few words, we could describe it as a marriage between the beauty of Renault DeZir and the performance of Formula Renault 3.5!” Patrice Ratti, CEO of Renault Sport Technologies “Renault Sport R.S. -
India's New-Age Jeep
MOBILITY ENGINEERINGTM AUTOMOTIVE, AEROSPACE, OFF-HIGHWAY A quarterly publication of and Alt-fuels for aircraft India’s new-age Jeep What lies ahead IC’s next big thing Tata to build Safari Storme Achates Power’s opposed-piston for Indian Armed Forces engine heads for production Volume 4, Issue 2 June 2017 ME AR Associates Ad 0617.qxp_Mobility FP 4/4/17 5:07 PM Page 1 Why AR Solid State Pulsed Amplifi ers Should Be On Your Radar For automotive and military EMC radiated immunity susceptibility testing, as well as radar and communication applications, there is now a very attractive alternative to Traveling Wave Tube Amplifi ers (TWTA’s). AR’s new offerings include various frequency ranges and output power levels to meet several standards, or Nine New designs can be tailored to suit your specifi c application. These amplifi ers feature a touchscreen control panel, Amplifi ers GPIB interface, TTL gating, fault monitoring, and forced air cooling. Recently Added! Features & Benefi ts For These Rugged Amplifi ers Are: t Octave Frequencies: 1-2 GHz and 2-4 GHz t Narrowband Frequencies: 1.2-1.4 GHz & 2.7-3.1 GHz t Power Levels: 1 kW to 150 kW Watch Our Pulsed Amps Video Visit www.arworld.us/pavid or t Harmonic Distortion of -18dBc @ 1dB compression point scan this page with the Layar app t Pulse Widths to 100 μsec. & Duty Cycles to 10% to watch on your mobile device. t High Mean Time To Failure (MTTF) t Mismatch Tolerance - Will operate without damage or oscillation with any magnitude and phase of source and load impedance t Numerous Applications Possible - Automotive, MIL STD 464, DO-160 and Military Radar To learn more, visit www.arworld.us/pulsedamps and download Application Note #72A or call us at 215-723-8181. -