CMR SCO Internet Charts

Communications market report - Scotland

4. Internet and web-based content

Ofcom August 2010 Figure 4.1

Broadband take-up trend, Q1 2005 – Q1 2010

80%

60% 2005 2006 40% 75 73 71 70 70 70 2008 68 68 67 64 64 61 60 59 58 58 57 57 53 52 2009 45 45 45 45 42 42 42 20% 41 36 35 35 2010 32 31 25 24

0% UK Wales England Scotland UK Rural N Ireland N UK Urban

QE9. Which of these methods does your household use to connect to the internet at home? Source: Ofcom research, Quarter 1 2010 Base: All adults aged 15+ (n = 9013 UK, 1075 Wales, 5709 England, 1468 Scotland, 761 Northern Ireland, 7511 UK urban, 1502 UK rural)

1 Figure 4.2

Take-up of mobile broadband

25%

20%

15%

10% 18 16 15 15 14 14 12 13 10 10 5% 8

0% UK Scotland England Wales N Ireland Scot Scot rural Glasgow, Lothian & Grampian, Other urban Clyde & Forth Tayside & Scotland L'shire Fife

QE9. Which of these methods does your household use to connect to the Internet at home? Source: Ofcom research, Quarter 1 2010 Base: All adults aged 15+ (n = 9013 UK, 1468 Scotland, 5709 England, 1075 Wales, 761 Northern Ireland, 1172 Scotland urban, 296 Scotland rural, 368 Glasgow, Clyde & Lanarkshire, 357 Lothian & Forth , 363 Grampian Tayside & Fife, 380 Other Scotland) Figure 4.3

Awareness of mobile broadband Figure above bar shows % point change in awareness from Q1 2009

100% +7 +5 +7 +9 +10 +8 -11

80%

60%

40% 71 64 65 62 63 61 60 60 55 55 59 20%

0% UK Scotland England Wales N Ireland Scot urban Scot rural Glasgow, Lothian & Grampian, Other Clyde & Forth Tayside & Scotland L'shire Fife

QE21. Before now, were you aware that you can access broadband services on your PC or laptop by using a mobile network? Source: Ofcom research, Quarter 1 2010 Base: All adults aged 15+ (n = 9013 UK, 1468 Scotland, 5709 England, 1075 Wales, 761 Northern Ireland, 1172 Scotland urban, 296 Scotland rural, 368 Glasgow, Clyde & Lanarkshire, 357 Lothian & Forth , 363 Grampian Tayside & Fife, 380 Other Scotland)

3 Figure 4.4

Proportion of adults who have used a mobile phone to access the internet

25% Used in past week Used less than weekly 20% 17 16 16 15 14 15% 5 5 7 4 4 10 10% 8 8 8 4 8 3 3 5 3 11 12 11 2 5% 10 9 3 5 5 6 5 5 2 0% UK Scotland England Wales N Ireland Scot urbanScot rural Glasgow, Lothian Grampian, Other Clyde & & Forth Tayside Scotland L'shire & Fife QD28A-B. Which, if any, of the following activities, other than making and receiving calls, do you use your mobile for?/ And, which of these activities have you used your mobile for in the last week? Source: Ofcom research, Quarter 1 2010 Base: All adults aged 15+ (n = 9013 UK, 1468 Scotland, 5709 England, 1075 Wales, 761 Northern Ireland, 1172 Scotland urban, 296 Scotland rural, 368 Glasgow, Clyde & Lanarkshire, 357 Lothian & Forth , 363 Grampian Tayside & Fife, 380 Other Scotland)

4 Figure 4.5

Non-ownership of internet services

50% Don't know

40% 10 7 7 30% 6 8 Involuntarily 2 6 5 non- 4 4 9 18 ownership 15 16 8 20% 12 13 9 9 8 9 2 14 Voluntary 7 6 7 6 non- 10% 8 8 9 7 10 5 ownership 10 8 8 9 5 7 5 4 6 4 5 0% Likely to UK Scotland England Wales N Ireland Scot Scot rural Glasgow, Lothian & Grampian, Other acquire urban Clyde & Forth Tayside & Scotland L'shire Fife

QE24. How likely is it that your household will get a internet access at home in the next 12 months?/ QE25. Why are you unlikely to get internet access at home in the next 12 months? Source: Ofcom research, Quarter 1 2010 Base: All adults aged 15+ (n = 9013 UK, 1468 Scotland, 5709 England, 1075 Wales, 761 Northern Ireland, 1172 Scotland urban, 296 Scotland rural, 368 Glasgow, Clyde & Lanarkshire, 357 Lothian & Forth , 363 Grampian Tayside & Fife, 380 Other Scotland)

5 Figure 1.6

Use of online applications among broadband users

Any 94 4 Sending and receiving email 70 15 General surfing/browsing 71 14 Purchasing goods/services 31 39 Banking 34 13 TV/ Video viewing 26 21 Using social networking sites 31 13 Finding/ downloading info for personal use 24 17 Downloading music/films/video clips 19 18 Used in the past week Watching video clips/ webscasts 18 15 Playing games 19 11 Use less often Instant messaging 20 10 Finding/ downloading info for college 19 8 Find health information 7 17 Realtime gambling/auctions 13 8 Using local council/ Government websites 8 12 Listening to radio 7 6 Uploading/ adding content to internet 5 5 Streamed audio services 3 2

0% 20% 40% 60% 80% 100%

QE5. Which, if any, of these do you or members of your household use the internet for whilst at home? Source: Ofcom research, Quarter 1 2010 Base: Adults aged 15+ with a broadband connection at home (n= 874 Scotland)

6 Figure 1.7

Use of the internet to access local council/government websites Use of internet for local council/government websites (%)

50%

40%

30%

20% 26 29 10% 22 18 16 18 19 13 11 9 0% 4 UK Scotland England Wales N Ireland Scot Scot rural Glasgow, Lothian & Grampian, Other urban Clyde & Forth Tayside & Scotland L'shire Fife

QE5A-B. Which, if any, of these do you or members of your household use the internet for whilst at home? Source: Ofcom research, Quarter 1 2010 Base: Adults aged 15+ with access to the internet at home (n= 9013 UK, 5709 England, 1468 Scotland, 1075 Wales, 761 Northern Ireland)

7 Figure 1.8

Use of the internet to access banking websites Use of internet for banking (%)

50%

40%

30%

45 20% 43 36 36 37 37 34 32 29 27 10% 18

0% UK Scotland England Wales N Ireland Scot Scot rural Glasgow, Lothian & Grampian, Other urban Clyde & Forth Tayside & Scotland L'shire Fife

8 Figure 1.9

Use of the internet to access information on health-related issues Use of internet for finding information on health-related issues (%)

50%

40%

30%

20% 27 29 10% 19 20 19 14 17 14 17 10 11 0% UK Scotland England Wales N Ireland Scot Scot rural Glasgow, Lothian & Grampian, Other urban Clyde & Forth Tayside & Scotland L'shire Fife

9 Figure 1.10

Use of social networking sites

Use of social networking sites (%)

+10 +7 +11 +12 +9 +7 +2 80%

60% 42 40 37 Used social 40% 37 33 8 8 27 30 networking sites 27 7 10 24 26 21 13 6 less than weekly 8 8 7 6 20% 32 34 6 30 26 24 19 20 17 15 20 20 Used social 0% networking sites in UK Scotland England Wales N Ireland Scot Scot rural Glasgow,Lothian &Grampian, Other past week urban Clyde & Forth Tayside & Scotland L'shire Fife

QE5A-B. Which, if any, of these do you or members of your household use the internet for whilst at home?/ And, which, if any, of these activities have you or members of your household used the internet for in the last week? Source: Ofcom research, Quarter 1 2010 Base: All adults aged 15+ (n = 9013 UK, 1468 Scotland, 5709 England, 1075 Wales, 761 Northern Ireland, 1172 Scotland urban, 296 Scotland rural, 368 Glasgow, Clyde & Lanarkshire, 357 Lothian & Forth , 363 Grampian Tayside & Fife, 380 Other Scotland)