Download Available While for the Home Entertainment Release of Aquaman, Rocketman Was Still Showing in Cinemas, the the Warner Bros

WELCOME

In this, the BASE Awards’ 40th year, we have the privilege of honouring the huge amount of hard work and dedication that was shown throughout 2019 across the video category. A record-equalling number of entries were submitted for this year’s awards, and even if 2020 has ended up dealing us an unexpected and challenging hand, it is still within our gift at BASE to be able to bring at least a moment of most welcome celebration, albeit in a rather unorthodox way.

All of our colleagues across the category continually showcase an innate ability to innovate. We hope you’ll agree that while we might have abjured from the investment of a virtual event, our own innovation in the reveal of the 2020 Awards has created a moment to reflect and to congratulate – we know many of you have planned virtual gatherings to collectively find out who has walked away with an Award this year, but however you’re celebrating, the entire BASE team is with you in spirit and raising a socially distanced glass to each and every one of our entrants, our commended, highly commended nominees and our incredibly worthy winners.

We also wish each and every one of you well as we move through the winter and, finally, would like to make a further toast to a brighter 2021 and the prospect of us once again celebrating together as the community this category represents.

LIZ BALES Chief Executive, British Association for Screen Entertainment THANKS

A huge thank you from everyone here at BASE for your continued support during this exceptional year. We are delighted to be able to congratulate our well-deserved winners for their triumphs, and we are ever-grateful to our colleagues across the industry who have shown unwavering support throughout this year, coloured by characteristic optimism, pragmatism and flexibility – no mean feat in the current climate and valued by each and every one of us.

Particular thanks are owed to a host of individuals and organisations who have helped make this year’s awards possible:

• Our dedicated judges and moderators who generously offered up their expertise, professionalism and time to judge campaigns under lockdown – a new challenge, but one they rose to with aplomb • The team at Obviously Creative created this year’s gorgeous Awards creative, and they demonstrated impeccable and unwavering adaptability and commitment throughout the year • Throughout lockdown and beyond, Chloe Brown, Sam Stagnell and the team at Premier navigated the event options seamlessly, while The Raygun provided ongoing category support • Ian Robinson once again provided the fabulous animations and show reel, serving as a wonderful reminder of the fabulous content 2019 brought us • The Roundhouse team who have been incredibly supportive throughout the process of planning and rescheduling this year’s event - we cannot wait to celebrate at this iconic venue in 2021

We would also like to send a huge thank you to all of our sponsors for their flexibility, collaborative spirit and continued support, as well as all of our members and everyone who has entered the BASE Awards 2020.

With best wishes and an eager eye on returning in 2021,

The BASE Team meet the 2020 moderators

Camilla Markham Catherine Anderson Dean Russell Head of Partnerships Digital Content Member of Parliament NOW TV & Social Media Manager for Watford MIDAS PR

Kerry Nortcliffe Louise Vaughan Melanie Nicholas Sales Marketing Manager Director of Communications Independent Marketing IMDB National Emergencies Trust Consultant CACTUS meet the 2020 judges

Andrea Ayre Andy Anderson Barbara Feeney Communications Manager Former DVD Trade Marketing Director B&Q Product Manager Mail Metro Media HMV UK Limited

Danny Gardner David Catton Denise Parkinson Senior Buyer Buying Manager Entertainment Director Sainsburys Argos Morrisons Supermarkets PLC TI Media meet the 2020 judges

Flora Menzies Gennaro Castaldo George Goldhagen Head of Audience Director of Communications Marketing & Development BPI Merchandising Manager Into Film Amazon Prime Video UK

Jon Sadler Katie Baker Kristina Frost Founder & Creative Director Managing Director Head of Ents, Magus Marketing DELTA CREATIVE UK and International Snap, Inc meet the 2020 judges

Matt Risley Monica Chadha Nick Keegan Head of Digital Independent Director Portfolio Director Creative Unit Portfolio Mayfair Equity Partners Channel 4

Nick Rylance Orlando Parfitt Sharon Reid Head of Film Senior Editor, Online Director of Marketing ITV Screen International and Partnerships Cinema First Limited meet the 2020 judges

Tom Butler Tom Kirkham Tom Linay Senior Editor, Independent Marketing Content Business Director Entertainment Consultant and Author Digital Cinema Media Yahoo UK Breaking new ground in charts & data for over 25 years 1994: VHS data service launches 1998: DVD data service launches 2017: World’s fi rst fi lm EST service launches 2018: The Offi cial Film Chart launches including EST data 2020: World’s fi rst fi lm VOD service launches

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WHAT COUNCIL SAID: WINNER For Online Physical Retailer of the Year, Amazon was the deserving winner in the category for a second year running. Amazon continued to provide a consumer-driven focus for home entertainment product AMAZON and successfully delivered activity across the full breadth of content and distribution partners.

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WHAT COUNCIL SAID: WINNER Throughout 2019, Sky Store has proactively sought out the acquisition of new digital customers with impressive BTL activity, as well as supporting industry-wide initiatives. Sky Store’s consistent focus on this key area SKY STORE of its business saw it pipping the other competition at the post to be awarded Digital Retailer of the Year.

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WHAT THE JUDGES SAID: WINNER After being approached by the BASE Project 2020 working group about trialling new ideas for the home entertainment aisle, the Asda team set out to transform the DVD aisle from the traditional sea of DVD AISLE titles into a more enticing, easy-to-shop, cinematic environment. The REVITALISATION activity involved a huge effort from all of the teams involved, both store staff and head office as well as external partners. The judges were ASDA particularly impressed by the almost scientific approach to customer research and sales analysis performed to show how different elements of the activity affected sales. The tangible results and before and after sponsored by images show a truly impressive achievement and encouraging results for the category. HIGHLY COMMENDED COMMENDED

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In a range of innovative activity to continue to As a way of driving awareness of the Zoom brand grow their transactional base, the Sky Store team while boosting sales, social interaction and site demonstrated impressive data-based insight and visits, the Zoom team decided to take on Comic research throughout all elements presented to the Con 2019, creating a standout set-up at the event. judges. With activities such as their Promotional The consumer-friendly design was welcoming and Pricing Engine, Big Movie Night In campaign, New practical, making it easy for visitors to purchase to Sky Q and Sky VIP project, the Sky Store team’s products, and incorporated key characters and dedication to innovation and forward-thinking led brands throughout product ranges and stall artwork. to significant, measurable results that the judges all The activity generated solid results, driving not only agreed should be Highly Commended. sales at the event, but consumer education on the 4K format, pre-orders for upcoming releases as well as driving brand awareness to become a future destination for the consumer. IN-store theatre initiative of the year in-store theatre initiative OF THE YEAR

WHAT THE JUDGES SAID: WINNER In order to dress up and celebrate the release of Downton Abbey The Movie, the Universal Pictures UK team amplified front-of-store displays and encouraged staff and customer engagement with a well- downton abbey thought out and executed initiative. By tailoring a custom POS for each individual retailer, the team were able to re-work the theatrical artwork UNIVERSAL PICTURES UK to deliver a bespoke and sophisticated look in all stores. The judges were particularly impressed by the way that Universal went above and beyond to increase compliance and ensure an excellent setup of the displays, all of which helped Downton Abbey to significantly exceed sales targets to drive Universal’s best week one performance for a drama title since 2015. HIGHLY COMMENDED

pizza deals asda WHAT THE JUDGES SAID: Working from Asda shopper data which showed that DVDs and Blu- rays are frequently bought in conjunction with casual dining items, complemented by Studio and BASE research that showed Movie Nights are important, emotionally-resonant events for home entertainment consumers, the Asda team created an industry-first “night-in” offer both inside and outside the DVD aisle. The judges enjoyed the marriage of bundling and marketing, and the fun this allowed with theming the pizzas for specific titles such as Bohemian Rhapsody and Rocketman, which ultimately resulted in over 13,000 redemptions. Raygun_BASE-ad2019.indd 1 17/05/2019 11:12 CAMPAIGN of the year for NON-TRADITIONAL RELEASE

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WHAT the judges SAID: WINNER After careful negotiations with exhibition and retail to lock in the shorter window and hit a pre-Christmas release, the Warner Bros. team set out to bring the Western Stars concert experience to audiences’ western stars living rooms and make the title the must-buy music movie gift for Christmas in a space of nine days. The judges were all blown away by WARNER BROS. HOME this campaign. With a forensic-level of thinking behind the insight, the ENTERTAINMENT GROUP Warner Bros. team showed a deep understanding of their audience and how to reach them. Despite high targets, the title saw a huge over-performance in week one, with tireless efforts from the sales team securing support from all grocers despite other concert movies comps typically not managing this feat.

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JAY AND SILENT BOB REBOOT UNIVERSAL PICTURES UK WHAT THE JUDGES SAID: The Jay and Silent Bob Reboot sees a return to the “View Askewniverse” of cult classics including Clerks, Mallrats and Dogma, and with an impressive campaign that saw dedicated talent support from Kevin Smith, the judges all agreed that it should be Highly Commended. In setting out to reinvigorate interest in an IP that has been out of action for almost two decades, the Universal Pictures team mobilised the core fan base to become ambassadors for the film and simultaneously broadened the appeal out in order to ultimately buck the trend of low home entertainment sales for DTV or low box office comedies. congratulations to all of the BASE Awards 2020 nominees and winners. sorry we won’t get to celebrate together, but rest assured we will be the first on the dance floor again next year.

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WHAT the judges SAID: WINNER Lionsgate blew the judges away with their outstanding and entirely original campaign for the release of John Wick: Chapter 3 – Parabellum. In order to reinvigorate the John Wick fan base for the JOHN WICK: Home Entertainment release and fight franchise fatigue, Lionsgate created a John Wick inspired escape room, entitled John Wick: EXCOMMUNICADO Excommunicado. The two-part experience, open to the press and to the public for two days, included a blood-pumping experiential escape LIONSGATE UK room and themed pop-up bar that was totally on target for the key audience and also had great longevity online due its shareability. Part of a 360° campaign that did not rely solely on this activity, the sponsored by outstanding creativity combined with a polished and slick execution truly wowed the judges, who all agreed this was the obvious winner. HIGHLY COMMENDED COMMENDED

THE FAVOURITE JAY & SILENT BOB REBOOT 20TH CENTURY FOX HOME UPHE CONTENT GROUP, NBC UNIVERSAL ENTERTAINMENT / THE WALT DISNEY COMPANY LTD WHAT the judges SAID: WHAT the judges SAID: Setting out to reach beyond the core arthouse and UPHE have been commended for creating a rock- auteur audience and engage with older buyers, solid campaign for the release of Jay & Silent Bob the 20th Century Fox team created a multi-layered Reboot. With a great revival of the brand after and engaging publicity campaign that dialled up twenty years, and clever use of comic book stores the history, heritage and talent behind the film. The to reach the target audience, the judges enjoyed press event at filming location Hatfield House really reviewing the activity. The use of Kevin Smith and stood out to the judges, as it was executed brilliantly his support across his social channels provided and delivered not just an impressive, influential an impressive extra element that not all home event for the lucky attendees in the room, but also entertainment campaigns are able to achieve. delivered scale in terms of impressive coverage. The team worked fantastically with various other internal marketing disciplines and ultimately achieved against the title’s artistic and commercial goals.

campaign of the year for catalogue: single product

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WHAT THE JUDGES SAID: WINNER With Mean Girls holding a special place in the psyche of millions of millennials in the UK, the Universal Pictures team identified a huge opportunity to celebrate the 15th Anniversary of the release by MEAN GIRLS tapping into the modern phenomenon that is Mean Girls Day (aka TH October 3rd). The judges were unanimous in awarding this entry as 15 ANNIVERSARY the winner, with the great situation analysis, a thoughtful strategic response and extremely effective targeting all combining to create UNIVERSAL PICTURES UK a beautiful campaign. The limited edition “Burn Book” product itself (On behalf of Paramount Pictures) was outstanding, evoking all the fun of the film to appeal to superfans, while ensuring the SKU remained profitable with the extra design and sponsored by manufacturing costs. Other stand-out elements included retailer activity with Asda as well as partnerships with the Prince Charles Cinema for Quote-A-Long screenings that added to the broad campaign and helped the title exceed all sales forecasts. HIGHLY COMMENDED

APOCALYPSE NOW: FINAL CUT STUDIOCANAL WHAT THE JUDGES SAID: In celebration of the film’s 40th anniversary, Francis Ford Coppola wanted to produce a cut of Apocalypse Now to the highest and finest audio- visual standards. The superiority of this restoration, led by the film’s director, created a key opportunity for the StudioCanal team to market an older catalogue film to audiences new and old. The judges agreed this campaign should be Highly Commended due to the clever use of the small theatrical run to secure top tier publicity coverage for the Home Entertainment release, and reach both a collectors audience and the broader film consumer. As well as achieving excellent sales results, the brilliantly executed campaign championed the preservation of classic films, setting up a great precedent for other catalogue titles to follow in the future. COMMENDED

DOCTOR WHO: SEASON 26 THE ITALIAN JOB COLLECTION BOXSET 50TH ANNIVERSARY BBC STUDIOS UNIVERSAL PICTURES UK (On behalf of Paramount Pictures) WHAT THE JUDGES SAID: WHAT THE JUDGES SAID: For the release of Doctor Who: Season 26 Collection The 50th Anniversary provided the Universal Pictures Boxset, the BBC Studios team created a specially- team with the perfect opportunity to boost sales packaged boxset with upscaled and restored for The Italian Job, so with new products and episodes, with new bonus content and a booklet, updated artwork, a November release was set appealing to the Doctor Who superfans and making to align with the Q4 gifting period. The judges felt it a must-own for modern audiences. The judges this entry deserved to be commended due to the were impressed with how the campaign really innovation seen throughout the campaign, with involved the fans, with stand-out elements including smart collaborations including a screening at the Comic Con activity and the fan-made trailer. The V&A Museum, and working with an expert on the film results speak for themselves, with the title over- for PR opportunities, helping to maximise a limited achieving against every target the BBC Studios team budget to secure great sales results. set for the campaign, and almost selling out in half of the predicted time. campaign of the year for catalogue: MULTIPLE product

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WHAT THE JUDGES SAID: WINNER All of the judges agreed that Warner Bros. were the standout winners of this category with their campaign to position Warner Bros. as the destination for the best film and TV by curating the Ultimate Winter DIGITAL Watchlist, full of the ultimate entertainment for the Christmas viewing period. With significant innovation on display, the multifaceted RECRUITMENT: THE campaign knew its audience incredibly well, with well-considered and meticulously planned objectives and a laser focus on the target ULTIMATE WINTER audience. With standout original elements such as the chatbot, the WATCH LIST fantastic campaign did an exceptional job of not just selling Warner Bros. titles, but promoting the industry and EST more broadly WARNER BROS. HOME as well, helping the team to truly run away with the prize. ENTERTAINMENT GROUP sponsored by COMMENDED

CINEMA MAGIC THE WALT DISNEY COMPANY WHAT THE JUDGES SAID: Cinema Magic was a Christmas promotion that aimed to create nostalgic and emotional engagement using The Walt Disney Company’s iconic catalogue content. The Disney team’s highest catalogue priority for the year, the campaign ran for eight weeks over the Christmas period and positioned the content by highlighting the extraordinary power that these films have to bring friends and family together and how to recreate that experience together at home. The judges all agreed that they wanted to commend this entry due to some incredibly impressive results, coming out 15% above the initially ambitious forecast, and just over 11% over the ROI target. A Tribute to Universal

“2020 not only marks the 40th anniversary of the BASE Awards, but also sees a significant change to the UK distribution landscape as Universal Pictures and Warner Bros. Home Entertainment Group embrace a global collaboration designed to drive sustainability in the physical sector, with Warner delivering distribution in the UK.

Universal have long been viewed as trailblazers when it comes to the BASE Awards, so we’re taking a moment to mark just some of their achievements. At the same time we’d also like to acknowledge the scale of the contribution the team has made to the industry at large, a contribution typified by the dedication of Managing Director, Liz Bales Ian Foster, one of BASE Council’s longest serving and most dedicated members. Their Chief Executive, collaborative spirit has become a cornerstone of exactly the kind of successes the British Association awards were created to celebrate. for Screen Entertainment We hope you’ll join with us in wishing each and every member of the talented team all the very best for a future that we hope will continue to feature many of them within our fabulous category as it continues to evolve”. A Tribute to Universal

“I would like to record my thanks and appreciation to each and every one of our UK team for their efforts over the years. As everyone knows, the Universal team have consistently been very big winners of BASE Awards over many years. I know they take pride in that and I believe that this is testament to the team as they have lead the business through a very complex decade, responding to and overcoming every challenge thrown at them.

Their goals have always been about what is best for the wider industry as well as for Universal Pictures; treating every release, big or small, with the respect that it Eddie deserves; executing well on every catalogue campaign; treating every third party Cunningham distribution partner, which has included Paramount over the past five years, in President, exactly the same way. Also, enjoying a very special relationship with Sony in UCA, Universal Pictures which opened up lots of new and non-traditional retail opportunities for our many Home Entertainment distribution partners in that space, offsetting some of the inevitable market pressures.

Above all else, I commend the team for the very special relationships they have built with the retail community as they have tailored their approach for each and every retail partner, always trying to understand their specific needs and differences and tailoring solutions for them and helping keep them committed to the business.

My congratulations again to a team that should be enormously proud of an enviable legacy.” A Tribute to Universal

Kevin Dersley Vice Chair, BASE & Managing Director, Elevation SaleS 65 BASE AWARDS WON SINCE 1993*

“In my 25 years in the industry I’ve been fortunate to experience the UPHE team from all angles – as colleagues, as a customer and as a fellow content distributor. The team today encapsulates everything that has been great DISTRIBUTOR OF about UPHE for over a quarter of a decade – trailblazers, innovators, leaders, driven, never afraid to shake things up THE YEAR 5 TIMES but, above all, seriously good fun to work with – and even IN THE LAST DECADE more to party with. You leave behind a truly amazing legacy – be proud and good luck to each and every one of you in the future.”

Lesley Johnson Vice Chair, BASE & Home Entertainment Director, BBC Studios

“The Universal physical team have come to represent the tenacity, innovative spirit and creative approach that typifies so many in the home entertainment industry, something that is easily illustrated by the sheer number of BASE Awards they have collected over the years as well as by their prominence in the market place. The inimitable Ian Foster has always led from the front in encouraging this approach and, working alongside him at BASE Council, it is easy to understand how he has managed to create such a tight knit pool of talent. I wish him and his team all the very best for the future.” A Tribute to Universal

Robert Price Lavinia Carey Former BASE Chairman & Managing former Director General of Director at Twentieth Century Fox the British Video Association Home Entertainment

“Universal’s physical home entertainment team have long “Universal’s physical team developed an expertise in the set the industry standard. Driven by the irrepressible and presentation of their marketing campaigns, which brought dynamic leadership of Ian Foster, they have always been at to the surface a skill – which seems to have always been in the forefront of retail innovation, always pushed consumer the Universal DNA – for consistently recognising winners and marketing creativity and always just made it happen, whatever creating winning strategies for huge hit titles. The numerous the market conditions. It is in their DNA to always compete industry awards is testament to Universal’s unique ability aggressively and work incredibly hard to win wherever possible, to create the pizzazz to bring these releases to life and to but alongside this the Universal team has consistently worked the top of the charts, and it’s thanks to Universal that the with their peers and with BASE to push the industry forward “special interest” category bloomed due to its unparalleled collectively and positively. There is no doubt they are going to knack of spotting and developing home grown talent.” be missed and industry will not be the same without them.”

Anthony Peet former Chair, British Video Association & General Manager of Walt Disney MARKETING Studios Home Entertainment INITATIVE AWARDS 37 “Universal consistently delivered creative campaigns for their blockbuster titles but they also championed back catalogue and niche sectors such as comedy and music and significantly SPECIAL INTEREST grew the market as a result. I always remember they had some great people and were always fun to work and compete with. AWARDS The UPHE physical team will be missed, they have been a pillar 10 of the industry for as long as it has existed, great supporters of cross industry initiatives, as well as masters of driving the market. I wish those affected by the changes all the best for the future.” LIONSGATE UK CREATIVE MARKETING INITIATIVE of the YEAR

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WHAT THE JUDGES SAID: WINNER All of the judges were in total agreement that The Crown: Complete Boxset was the worthy winner of this category, with an innovative brand partnership that helped the catalogue release cut through THE CROWN: Netflix’s Season 3 campaign, and ultimately exceed all sales targets and internal objectives. Using in-depth audience insights, the team COMPLETE consulted closely with the partnerships team to identify an audience who had not previously purchased and created a brand new product BOXSET that felt authentic, aspirational and collectible. The new artwork SONY PICTURES created by Alice Tait provided original creative that was immediately HOME ENTERTAINMENT iconic and shareable, and challenged the norms in the Home Entertainment department by illustrating how the category is a driving sponsored by force for change and innovation, with untapped opportunities for successful franchises to be explored beyond broadcast. HIGHLY COMMENDED

BOHEMIAN RHAPSODY MEGA MOVIE WEEK TREASURE TRUCK 20TH CENTURY FOX HOME ENTERTAINMENT OBVIOUSLY CREATIVE /THE WALT DISNEY COMPANY LTD WHAT THE JUDGES SAID: WHAT THE JUDGES SAID: To support the UK home entertainment release of A continuation of the original 2019 campaign, Bohemian Rhapsody, 20th Century Fox set out to Mega Movie Week 2020 aimed to drive awareness create an experiential event that delivered a brand of the benefits of digital ownership, educating the experience whilst simultaneously reaching consumer on the simplicity and ease of EST while both Queen fans and new customers. The judges showing the breadth of titles on offer and ultimately wanted to highly commend this activity as the driving digital sales. The judges all agreed the regional tour created a real sense of scale and campaign deserved to be Highly Commended as the eventised the release in the perfect way for the Obviously Creative team really pushed the creative title. Extremely well executed, the partnership with forward for the second iteration, making it much more Amazon provided a way to build awareness of contemporary and premium while maintaining a the film as well as delivering a digital education sense of brand familiarity. For the retailers’ tool kit, the opportunity for customers and ultimately securing team really thought about every possible angle, and additional earned media that complimented the this approach continued throughout the incredibly well main marketing campaign for the release. executed campaign. YOUR METADATA PARTNER Under the banner of our home entertainment metadata division

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WHAT THE JUDGES SAID: WINNER Working on a broad range of campaigns across the home entertainment industry and producing industry-leading key art, innovative packaging, design & AV production and digital content creation, Obviously OBVIOUSLY Creative demonstrated a remarkable body of work in 2019. As well as demonstrating their ability to produce collaborative, market-influencing CREATIVE consumer education campaigns such as Mega Movie Week, all of the judges were impressed by the strength of their particularly warm and collaborative partnership with Sony Pictures. The Obviously Creative team proved their creative flair and proactive working style by creating standout campaigns for Spiderman: Far From Home, Hustlers and sponsored by Zombieland: Double Tap, amongst others, generating undeniably impressive results across a hugely varied range of titles. HIGHLY COMMENDED COMMENDED

GRAPEVINE DIGITAL TARGET GROUP (TARGET MEDIA/ORGANIC)

WHAT the judges SAID: WHAT the judges SAID: Specialising in release campaigns, Grapevine Digital With 30 years of industry experience, Target Media have built on their digital background to provide showed a true passion for the home entertainment 360° marketing services for the home entertainment industry, and with easy integration across the Target industry, now working with multiple distributors Media and Organic organisations, they are able to on campaigns and franchises but developing a deliver solid results on an expansive range of titles. particularly strong collaborative relationship with Their work with StudioCanal’s Ghibli titles particularly Warner Bros. The judges thought Grapevine Digital stood out to the judges, as well as their relationship deserved to be highly commended due to their with the distributor, who described Target Group as consistent level of dedication and innovation “very much an extension of the StudioCanal home shown across a mixture of high and smaller budget entertainment department”. campaigns, generating a great deal of effective PR and comms impact for the client. external team of the year - industry supplier

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WHAT THE JUDGES SAID: WINNER First formed in 2002, UCA initially only distributed Universal Pictures and Sony Pictures content, but have since expanded their partnerships to now cover 85% of the DVD market and 95% of the music market. As UCA well as holding supply and distribution agreements with a wide range of non-traditional retailers across the UK and Ireland, UCA also operates Zoom, a multi-million pound direct-to-consumer retail business alongside international D2C service provision and consultancy. The judges all agreed that UCA are the deserving winners in this category, as they are a huge supporter of the physical format, and make a significant sponsored by contribution to the wider home entertainment market, delivering 8.9% of market share and 3.8 million units sold in 2019. HIGHLY COMMENDED

spirit entertainment

WHAT THE JUDGES SAID: After 17 years in the home entertainment industry, Spirit Entertainment is one of the most trusted and highly regarded companies within the home entertainment industry. Looking after stock and sales for a wide variety of distributors, Spirit Entertainment is a widely respected industry intermediary, enabling smaller independent labels to conduct profitable businesses. The judges wanted to Highly Commend Spirit Entertainment for their unwavering support of the physical format, and a stand out performance with Chernobyl, with a wider distribution than initially planned and an exclusive Steelbook edition. SPIRIT ENTERTAINMENT & OUR TRADING PARTNERS CONGRATULATE ALL NOMINEES AND WINNERS OF THE

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WHAT THE JUDGES SAID: WINNER With Outlander available on Amazon Prime, the Sony Pictures team showcased intelligent use of insight and audience profiling to create fan motivation to buy and own Season 4. The judges were all OUTLANDER: impressed by the creativity in the execution of each element, with new and interesting activities that really took the campaign to the next level. SEASON 4 As well as broadening the title out to a new audience with inventive PR and influencer activities, the Sony team really engaged with the SONY PICTURES HOME dedicated fan base, and enticed them to own by repackaging and ENTERTAINMENT adding high-value bonus content to the physical boxset. The results of the campaign were truly outstanding, with “eyebrow raising” pre-order numbers and a +245% over delivery on already sponsored by ambitious Week 1 sales targets. HIGHLY COMMENDED COMMENDED

MRS BROWN’S BOYS DOCTOR WHO: THE MACRA TERROR UNIVERSAL PICTURES UK BBC STUDIOS WHAT the judges SAID: WHAT the judges SAID: Universal Pictures UK’s campaign for the Christmas The home entertainment release of the first wholly Corkers, Christmas Boxset and All Round to Mrs. animated recreation of some of the missing episodes Brown Series 3 really relied on a deep understanding of Doctor Who was commended for the fantastic of what appeals to the fan base and how to use of assets and tools available to the BBC Studios incorporate that into every element of the strategy. team, as well as clever implementation of minimal Challenged with a steep drop in franchise sales marketing spend. The artwork created for the from 2017-2018, the Universal team reinvented the super-premium Steelbook SKU really appealed to tried and tested approach to build a product fit for the ultra-discerning fan base, and the team took on today’s market, and the judges all agreed that the board fan feedback from previous releases to ensure entry deserved to be Highly Commended as it really every element worked to deliver a massive ROI and delivered against its objectives. Stand-out elements impressive sales. included superb innovation with radio placements, and a perfect Christmas Card promotion with Asda in the run up to the festive period. Coronavirus has had a devastating impact on vulnerable children in the UK. More than 4 million children in the UK were locked in poverty before the pandemic hit. Now, many struggling families have been pushed deeper into crisis. Our frontline key workers have been a vital lifeline through the pandemic and supported more than 10,000 children. With your help, we can provide life-changing support for thousands more children whose lives have been turned upside down by the pandemic. Together we can End Childhood Crisis. Find out more at: actionforchildren.org.uk/donate

Find out more about how you can support Action for Children: [email protected] Action for Children, chosen charity partner of BASE.

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WHAT THE JUDGES SAID: WINNER For the home entertainment release of Hunter Killer, Lionsgate set themselves apart by setting an extremely challenging target, and creating a fresh and exciting campaign which went over and above HUNTER KILLER to smash initial goals. After challenging theatrical reviews, the team harnessed all the tools at their disposal to reposition the film as a LIONSGATE UK fun and appealing experience for the home audience. The judges particularly loved the tongue in cheek feel to the campaign, with inventive use of influencer activity and press drops, as well as a sponsored by video highlighting the enthusiastic fan feedback on Twitter. The fully integrated campaign also used clever audience targeting and an inventive re-work of the artwork to help the title become the number one converting title of the year for this category. HIGHLY COMMENDED COMMENDED

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sponsored by campaign of the year for FILM £1M - £1.99M BOX OFFICE

WHAT THE JUDGES SAID: WINNER For the release of Hellboy, the Lionsgate team created an incredibly strong campaign in order to reactivate interest in the title following underwhelming theatrical reviews and achieve a high conversion HELLBOY across both digital and physical formats. The way the team re-worked the artwork was impressive, and the judges all agreed that the retailer LIONSGATE UK activity with HMV and Zavvi stood out, as well as being backed up by strong front of store support in physical retailers. The judges also praised the innovative partnerships that populated the campaign, from the use of Twitch talent to a collaboration with UK monster trucking event sponsored by Truckfest, all cleverly targeting the key audiences and engaging with core franchise fans in new and exciting ways. All of these elements came together to secure a truly impressive ROI as well as smashing the 12-week physical forecast in just 12 days. HIGHLY COMMENDED COMMENDED

OVERLORD APOLLO 11 UNIVERSAL PICTURES UK DOGWOOF LTD / UNIVERSAL PICTURES UK (On behalf of Paramount Pictures)

WHAT the judges SAID: WHAT the judges SAID: The Universal Pictures team took a title with limited With the only documentary title in the category, audience awareness and crafted a seriously cost- Dogwoof Ltd worked with the Universal Pictures effective digital strategy utilising granular targeting team to incentivise ownership of the release, data and leveraging word of mouth, alongside generating a “must own” feeling amongst a slick and smart publicity campaign. With clever audiences and ultimately making the release the alterations to the packaging and media creative, best-selling documentary of 2019. Repositioning the the judges were particularly impressed by how the “cinematic” experience of the theatrical release, Universal Pictures team took on the insights from the team rose to the challenge and framed the consumer data and made the decision to quickly 4K experience as unmissable for home audiences. pivot from framing the title as a horror film and The judges all agreed that this campaign deserved instead focus on the war and action elements, which to be Commended as the team did a fantastic are strong home entertainment genres. The results job broadening appeal beyond core fans and speak for themselves, with the title becoming the highlighting the credibility of the content, ultimately biggest converting £1m+ thriller/horror release of the bucking the trend of poor-converting space-based year. ‘dramas’. HUCKLEBERRY CAMPaign of the year for FILM £2M - £4.99M BOX OFFICE

sponsored by campaign of the year for FILM £2M - £4.99M BOX OFFICE

WHAT THE JUDGES SAID: WINNER The home entertainment release of Nativity Rocks was the stand-out entry in the category, with a unanimous decision from the judges to reward a particularly cleverly constructed campaign. Up against NATIVITY ROCKS franchise fatigue and a 12-month theatrical window, the Universal Pictures team used the extra time to create a highly insightful and UNIVERSAL PICTURES UK considered media strategy to avoid any waste, and target families and kids with the concept of a shared viewing experience in the pre- (On behalf of Entertainment One) Christmas period with slick execution. Close collaboration with internal sponsored by retail teams and external partners all culminated in impressive levels of retail support, including stand-out activities such as Santa’s Grottos, all of which came together to deliver a market-leading sales result. HIGHLY COMMENDED COMMENDED

RAMBO: LAST BLOOD ROBIN HOOD LIONSGATE UK LIONSGATE UK WHAT the judges SAID: WHAT the judges SAID: The Lionsgate team set out to give the Rambo Following a box office performance which finished franchise a fresh look with the home entertainment below expectations, the Lionsgate team challenged release of Rambo: Last Blood, in order to re-engage themselves to re-engage the audience, and bring a the existing fan base as well as enticing and classic tale with a modern twist to a new generation. capturing a new audience altogether. An innovative A standout element of the campaign was the promotion in pubs across the country saw custom influencer activity with Joe Charman, capitalising beer mats flagging the title’s release, targeting on a viral video to secure impressive social reach. the older male audience perfectly. With superb The campaign achieved solid ROI, and doubled execution throughout all elements of the campaign, the conversion of the week 1 target, and within a an impressively high ROI and strong sales results, all competitive window against larger Box Office titles of the judges agreed that the entry should be Highly this was an impressive feat. Commended in this category. CAMPaign of the year for FILM £5M - £14.99M BOX OFFICE

sponsored by campaign of the year for FILM £5M - £14.99M BOX OFFICE

WHAT THE JUDGES SAID: WINNER An incredibly strong campaign, the judges praised the sheer scale of Lionsgate’s ambition as well as the superb execution of every element of the release. Following the success of the first two films in JOHN WICK: the adrenaline-fuelled action franchise, the Lionsgate team pulled out all the stops to explode the franchise further, broadening out from a CHAPTER 3 – cult fan base to a mass market tent pole release, bucking the trend of the third in a trilogy often seeing the softest performance. Stand out PARABELLUM elements for the judges included the Twitch and Fortnite activities, the fantastic artwork rework and the exclusive Steelbook, and all were in LIONSGATE UK awe of the sheer scale of the PR exposure these activities generated for the release. By making John Wick 3 a must-own title, Lionsgate smashed sponsored by their goals, with the title hitting the OCC Number 1 spot for both physical and digital formats, and continuing to remain in the top 20 for its first 13 weeks of release. HIGHLY COMMENDED COMMENDED

POKÉMON DETECTIVE BUMBLEBEE PIKACHU WARNER BROS. UNIVERSAL PICTURES UK HOME ENTERTAINMENT GROUP (On behalf of Paramount Pictures) WHAT the judges SAID: WHAT the judges SAID: Warner Bros’ campaign for Pokémon Detective Pikachu Re-launching the Transformers franchise, Universal stood apart from others in the category for its use of Pictures’ campaign for Bumblebee aimed to appeal clever non-traditional strategy, which is why all the to existing franchise fans and ignite further interest judges agreed the campaign deserved to be Highly with a family audience. The judges wanted to Commended. With Pokémon’s cross-category, always- commend this strong campaign, which included on brand approach in retail, the Warner Bros. team some thoughtfully executed retailer partnerships had to craft a campaign that was both distinctive and creating a sense of occasion with a family movie memorable to a variety of audiences. Taking night with Southern Fried Chicken, as well as utilising in-depth insight and putting the Pikachu character talent to unlock huge levels of promotion across Sky at the heart of all activities across the Marketing and to drive pre-orders. These well-executed activities Publicity campaigns, alongside innovative retailer all worked together to turn the title into the best activity such as text message reminder activity with converting £1m+ family release of 2019. Argos, this all came together to deliver a strong conversion, far exceeding the genre average.

CAMPaign of the year for FILM £15M - £24.99M BOX OFFICE

sponsored by campaign of the year for FILM £15M - £24.99M BOX OFFICE

WHAT THE JUDGES SAID: WINNER With a campaign that impressed the judges with its breadth of activity and thoughtful detail, the Sony Pictures team performed well in every area. Setting themselves a very challenging target by benchmarking VENOM against the critically acclaimed Logan in a declining market, the team really impressed the judges by working closely with partners and SONY PICTURES numerous other areas of the Sony business to create a special edition HOME ENTERTAINMENT Steelbook and an innovative collectible gift box with key retailers. The campaign pushed limits and covered every base, with standout elements including fan art activity and an original Sky Store partnership, sponsored by all coming together to create an impressive and effective suite of activities that truly stood out from the crowd. HIGHLY COMMENDED

ROCKETMAN AQUAMAN PARAMOUNT HOME WARNER BROS. MEDIA INTERNATIONAL HOME ENTERTAINMENT GROUP WHAT THE JUDGES SAID: WHAT THE JUDGES SAID: With the digital download available while For the home entertainment release of Aquaman, Rocketman was still showing in cinemas, the the Warner Bros. team put in a solid performance Paramount team set themselves challenging across the entire campaign. The judges were objectives for the home entertainment release, impressed with the insight-driven approach, and created a nuanced campaign full of endless combined with great analysis and targeting a high creativity. The judges all commented on the passion Blu-ray and UHD split within for the SKUs. With an shown by the Paramount team, with the energy iconic lead performance by Jason Momoa, the behind the campaign clear to see through all of team placed the character front and centre in the elements. One of the standout elements of the all creative, and targeted Mother’s Day sales in campaign was the pizza deal with Asda, a great an unexpected but brilliant move. The campaign example of the inspiration and fun threaded through ultimately generated impressive results especially all the activities for the release, and of course the considering the critics’ stance on the movie, with an unprecedented personal social support from Elton impressive ROI and outperforming comparative titles John also helped to boost the campaign’s already such as Justice League. impressive reach. CAMPaign of the year for FILM OVER £25M BOX OFFICE

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WHAT THE JUDGES SAID: WINNER All of the judges were in agreement when picking A Star Is Born as the winner for this category, with a truly stand out campaign that jumped over an unusual number of hurdles to secure excellent results. A STAR IS BORN The insight behind the campaign helped form the comprehensive strategy, and the ways that the Warner Bros. team targeted different WARNER BROS. HOME segments of the audience was very impressive. Avoiding marketing the ENTERTAINMENT GROUP film as a musical, whilst still embracing the musical elements of the film and capitalising on the music talent support available for PR activity was a fine line that the Warner Bros. team absolutely succeeded in sponsored by treading. Last but not least, using the idea of a date night around the pre-Valentine’s Day physical release date felt like an authentic way to boost gifting and helped the team ultimately achieve their goals and smash all internal targets. HIGHLY COMMENDED

SPIDER-MAN: FAR FROM HOME SONY PICTURES HOME ENTERTAINMENT WHAT THE JUDGES SAID: By positioning Spider-Man as a central character in the Marvel Cinematic Universe, Sony Pictures achieved a challenging feat in repositioning the film against new and current audiences. The team’s excellent partnerships really stood out to the judges, with highlights including an Asda pizza bundle deal and an activity with Amazon Fire Stick which generated fantastic visibility across a variety of different target audiences. With creative thought and innovation in evidence throughout the campaign, the standout activity for the judges was the digital gifting solution, which tackled the challenge of the decline of physical gifting whilst supporting physical retailers.

OUTSTANDING INNOVATION OF THE YEAR - DISTRIBUTION

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WHAT THE JUDGES SAID: WINNER In a phenomenal campaign, BBC Studios reacted to the public feedback around the release of Blue Planet II, which was packaged in the traditional plastic box and outer shrink wrap, by taking a holistic SEVEN WORLDS, company-wide approach to committing to making a difference to the category’s environmental impact. For the release of Seven Worlds, ONE PLANET - One Planet, the BBC Studios team showed stand-out leadership both internally and category-wide by putting in a huge amount of time SUSTAINABLE and resource into educating themselves about all elements of disc PACKAGING packaging, and creating the first fully sustainable and recyclable DVD. The uplifting campaign demonstrated a huge amount of collaboration BBC STUDIOS with external partners, and acknowledged the privilege of having the freedom of working in an environment where innovation is possible, then sharing research and development findings for the good of sponsored by the wider category. With no returns or consumer complaints about the new packaging, the release was a resounding commercial and environmental success and BBC Studios’ commitment to lead from the front and help change the industry for good is clear to see. HIGHLY COMMENDED

DIGITAL GIFTING SONY PICTURES HOME ENTERTAINMENT WHAT THE JUDGES SAID: Actively seeking out a way to solve the home entertainment industry’s issue of making digital gifting a viable prospect, the Sony Pictures team created an innovative method of digital gifting with a physical retail presence. Addressing the issue of excess packaging in a world where consumers are increasingly aware of the need to be sustainable, all elements were made recyclable, ensuring no negative feedback from the public. As well as creating an effective way of solving the longstanding issue, the outstanding PR coverage was truly powerful, ensuring franchise fans were excited to add this new format to their collection. The judges loved the Sony team’s genuine desire and drive to do something different, and this was reinforced by a suite of ambitious objectives for post-campaign activity in order to create even bigger results going forward. COMMENDED

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UNIVERSAL INTERNS GREEN CHALLENGE INITIATIVE UNIVERSAL PICTURES UK OUTSTANDING INNOVATION OF THE YEAR - RETAIL

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WHAT THE JUDGES SAID: WINNER With the challenge to keep remaining physical home entertainment consumers engaged with new offers without pushing up marketing, stock and distribution costs, UCA developed their hybrid tower. The HYBRID TOWER low-cost permanent metal frame holds interchangeable trays that can be easily removed and replaced, and sustainable and environmentally UCA friendly materials were used to reduce waste and carbon footprint. The judges all agreed that the Hybrid Tower was the clear winner, as the first of its kind in the non-traditional market, the concept was incredibly sponsored by well-executed, with thorough road-testing alongside ensuring that sustainability was a top priority. With cardboard costs reduced by 50% with the tower, the judges couldn’t see a single downside to the idea, and were very impressed by the UCA team’s innovative thinking, as well as their future plans for the tower. COMMENDED

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