15 APRIL 2021 STRICTLY PRIVILEGED & CONFIDENTIAL

Preliminary FY 20 Results Q1 21 Trading Update Agenda Preliminary FY 20 Results

• FY 2020 Highlights • Group Financial Review

• Divisional Review • THG (eco) • Q1 21 Trading Statement

• Strategic Priorities – 2021 and Beyond

Presented by:

• Matthew Moulding (Executive Chairman and CEO) • John Gallemore (Group CFO and CEO, THG Ingenuity) • Rachel Horsefield (CEO, THG Beauty)

• Lucy Gorman (CEO, THG Nutrition) • Hannah Pym (MD, THG Ingenuity) • Adam Knappy (Chief Marketing Officer)

• Steven Whitehead (Group Commercial Director) FY 2020 Highlights £1.61bn Record Financial Performance Revenue

• £1.61bn revenue (+41.5% YOY) 61.4% £283m o Beauty £751.6m (+57.1%) International Net Cash o Nutrition £562.3m (+36.2%) Sales

o Ingenuity (excl commerce) £118.0m (-2.1%)

o Ingenuity Commerce £19.3m (+160.4%)

o OnDemand £101.3m (+69.1%)

• Strong growth across all business units and regions 117.4% • 61.4% international sales mix Operating 45.2% • Adjusted EBITDA of £151m, +35.2% YOY, Cash Gross Margin and £153m excluding furlough costs Conversion • Robust operating cash generation of £177m (117.4% of adjusted EBITDA) £151m • Largest Initial Public Offering in the UK in 2020, Adjusted raising proceeds of c.£920m EBITDA

*Gross profit and gross margin is stated before the impact of depreciation and amortisation 3 **Adjusted EBITDA is defined as operating profit before depreciation, amortisation and adjusted items, and after £2.6m of self-funded furlough costs Note: Above numbers subject to rounding 2020 Operational and Strategic Highlights >3,000 New Roles Investing for Growth Created

• Significant investment in fulfilment and manufacturing capacity across UK, Europe, US and Asia 2 x NED & £365m • £365m invested in strategic acquisitions, including Dermstore in 4 x SPAD Invested In February 2021 Appointments M&A • Record levels of new customers acquired in the year • Launch of THG (eco), with sustainable business practice at the core of our trading divisions and Ingenuity offering

• £10m committed to support the North West region, UK and international markets as a response to Covid-19 • >3,000 roles created in the year Opened 5 Warehouse & 10.7m New Fulfilment Customers Centres

Platform Expansion To >19,000 Influencers

4 Group Overview

BEAUTY NUTRITION ONDEMAND INGENUITY

Digital Strategic Global Wellness Brand Family Personalisation Platform Global D2C Platform • Global industry depth • Myprotein world’s leading D2C • Licensing • End-to-end offering across global sports nutrition brand markets • Premium categories • Print-on-demand • • Growth category focus • App / Influencer / Translation / Subscription boxes • Customisation Personalisation • • Breadth of range Established brand owner • Global entertainment brands • Brand build and product • BRC AA Grade manufacturer, development driving innovation and proprietary formulations • Strong Commerce pipeline

5 GROUP FINANCIAL REVIEW

Group Financial Review 2020 2019

£’m £’m Revenue 1,613.6 1,140.3 +41.5% Cost of sales (884.0) (629.4) Gross profit* 729.6 510.9 +42.8% Gross margin% 45.2% 44.8%

GROUP FINANCIAL REVIEW Distribution costs (284.7) (195.0) Administrative costs (294.1) (204.4) Adjusted EBITDA** 150.8 111.5 +35.2% Group Income Statement Adjusted EBITDA% 9.3% 9.8% Self-funded furlough costs 2.6 • Group revenues increased 41.5% from £1.14bn to £1.61bn, as the Group capitalised on the Adjusted EBITDA excl furlough costs 153.4 111.5 +37.6% wider consumer shift to digital channels • Gross profit of £729.6m, +42.8% growth on the prior year with a gross profit margin of 45.2%, Sales by Division with 40bps of margin accretion YoY, as the 4% 8% 6% Group continues to vertically integrate, manage 11% its global supply chain, and promote its 6% Ingenuity product offering Beauty 5% Beauty Nutrition Nutrition 2020 OnDemand 2019 OnDemand Ingenuity Ingenuity Other Other 35% 42% 47% 36%

*Gross profit, Distribution and Administration costs are stated before the impact of depreciation and amortisation 7 **Adjusted EBITDA is defined as operating profit before depreciation, amortisation and adjusted items, and after £2.6m of self-funded furlough costs Note: Above table subject to rounding 8

GROUP FINANCIAL REVIEW • • • Group Income Statement margins 2019 self Adjusted platform fully utilising benefit THG’s fulfilment extending 17 Distribution . 6 - % funded , integrated whilst of strong of an sales, network having EBITDA maintaining extensive capacity furlough costs international despite into an remain end rose the local costs) across - the stable to proprietary to - end courier continued well mix, from £ adjusted 153 fulfilment THG’s illustrates controlled . 4 network, £ technology m 111 focus EBITDA (before . 5 model global m the on all at in Administrative costs costs Distribution margin% Gross profit* Gross sales of Cost Revenue Adjusted EBITDA** 13% Adjusted EBITDA excl furlough costs Self Adjusted EBITDA% Note: Above table subject to rounding to subject table Above Note: of sel £2.6m after and items, adjusted and amortisation depreciation, before profit operating as defined is EBITDA **Adjusted amortisation and of depreciation impact the before stated are costs Administration and Distribution *Gross profit, - 24% funded furlough costs 2020 24% 39% Sales by Territory Salesby RoW USA Europe UK 1,613.6 (294.1) (284.7) (884.0) 45.2% 153.4 150.8 729.6 2020 9.3% £’m 2.6 13% 28% 1,140.3 (204.4) (195.0) (629.4) 44.8% 111.5 510.9 111.5 2019 9.8% £’m 2019 f 24% - f unded furlough costs 35% +37.6% +35.2% +42.8% +41.5% RoW USA Europe UK 9

GROUP FINANCIAL REVIEW • • Adjusting • • Adjusting Group Income Statement closures commercial fulfilment we Covid global purpose Distribution Impairments Share maintained - based 19 distribution Items Items - built related complexities, costs payment on (cash) (non flights facilities assets service - cash) distribution relating network and charge held to levels integrate to for key including commissioning costs sale globally shipping incurred into reduced despite Group lane as of Operating (loss)/profit Adjusted EBITDA Adjusted EBITDA Note: Above table subject to rounding to subject table Above Note: Cash adjusting items adjusting Cash Non Amortisation Depreciation Self - - funded furlough costs cash adjusting items Other (including charitable donations) (Covid costs Distribution facilities) new (Commissioning costs Distribution fees restructuring and IPO and leaseback onheld &sale sale for Impairments assets payments based Share excl furlough costs - 19 related) 19 105.1 331.6 21.0 39.2 16.1 14.3 (481.8) (436.7) 150.8 153.4 (90.6) (57.2) (48.1) 2020 (2.6) £’m 10

GROUP FINANCIAL REVIEW • • • • Cashflow > Net and relation Adjusting and lay and ( Capex conversion Brexit following Working £ £ 64 770 the . Covid localisation elevated 2 cash m m comprises foundation planning, to - a - of capital items mainly 19 from the build £ investment related 282 IPO, operations included investment . up platform 8 reflects for m resulting business distribution of with substantial stock in fees liquidity global development normalised in restructuring in in and intangible costs prior capacity operations strong expenses available years trading costs), assets costs build cash for to of in Net cash / (debt)** / cash Net cash period of End in cash increase Net Other cashflows lease and liabilities paid Interest cashflows Financing Acquisitions Adjusting items Capex Operating cashflow capital working in Change Adjusted EBITDA* Note: Above table subject to rounding rounding to subject table Above Note: basis hedged a on and leases 16 IFRS pre presented is cash **Net of self £2.6m after and items, adjusted and amortisation depreciation, before profit operating as defined is EBITDA *Adjusted % Conversion 117.4% (101.9) (239.1) 282.8 282.8 773.6 461.3 789.5 176.6 150.8 (12.4) (52.6) (98.3) 2020 26.2 26.2 £’m - fu nded furlough costs (431.1) (180.3) 63.7% 312.2 343.8 111.5 (56.6) (83.7) (17.0) (40.4) 2019 77.4 77.4 71.0 £’m 0.2 0.2 FY 20 FULL YEAR RESULTS YEAR FULL 20 FY

Divisional Review FY 20 FULL YEAR RESULTS YEAR FULL 20 FY

Beauty Brand Partnerships

£752m Subscription D2C Retail SALES 2020 Boxes +57% YOY Centre of the +53% CAGR (2015 – 2020) Global Beauty Industry

Product Prestige Own 13.1m £55 6.9m Development Brand CUSTOMER AOV 2020 ACTIVE CUSTOMERS & Portfolio ORDERS +£4 YOY +2.8m YOY Manufacturing +4.8m YOY (+58%)

LAUNCH OF FOUNDATION Dermstore Acquisition Announced December 2020 FINDER UTILISING >515K >1,000 CUTTING-EDGE AI Completed February 2021 TECHNOLOGY TOTAL BEAUTY BOX BRAND PARTNERS (PATENT PENDING) SUBSCRIBERS ACROSS GLOBAL ADDING £135M SALES BEAUTY SITES TO THG BEAUTY IN 2021

13 THG Beauty Beauty Own Brand Portfolio

+60% 46% > 140

LFL ONLINE OF FY 20 REVENUE ACQUIRED FOR NEW PRODUCTS SALES GROWTH FROM PRODUCTS 1X REVENUE AT $60M CREATED IN 2020 MANUFACTURED IN-HOUSE

14 The Digital Strategic at the Centre of Global Beauty

Building the #1 global D2C platform in beauty

• Expanding Lookfantastic to become the global leader in online multi-brand distribution for the beauty industry • Integration and re-platforming of Dermstore – opportunity to scale in a key global STRATEGIC PRIORITIES STRATEGIC market • Prestige beauty market growing to £150bn by 2024 THG Beauty Established prestige brand owner Strategic Priorities • Continued integration of THG Brands onto Ingenuity platform • Best-in-class, in-house product innovation & manufacturing

Digital sampling partner

• Extending THG Beauty Boxes from >0.5m subscriptions

• Integral marketing partner for global beauty brands as spend shifts from offline to online

THG Ingenuity: access to the #1 digital platform

• Become D2C partner of choice for global beauty brands, capitalising on the rapidly increasing channel shift • Beauty brands launching on Ingenuity in 2021 include Melvita, Dr Brandt, Spectrum X and Balmonds

15 Source: Company analysis of third party information FY 20 FULL YEAR RESULTS YEAR FULL 20 FY

Nutrition Convenience (Bars & Snacks, Breakfast)

Leading £562m Innovation Expanding From BRC AA Capabilities SALES 2020 Grade (Ready-to-drink) +36% YoY Facilities Aspirational Health +27% CAGR (2015 – 2020) & Wellness Brand

App 12.3m £47 6.3m Vertical Engagement CUSTOMER AOV 2020 ACTIVE CUSTOMERS Integration ORDERS -£1 YOY +2.0m YOY (Digital Magazine) +3.6m YOY

MYPROTEIN RANKED #1 Claremont Flavours & Berryman’s ACROSS ALL PURCHASE >200 >65% Acquisitions December 2020 DRIVERS IN UK MARKET* NEW PRODUCTS OF HOUSEHOLDS LAUNCHED IN 2020 CATERED FOR ADDING BRC AA GRADE FLAVOUR MANUFACTURE, (VS 20% FOR SPORTS FRUIT BLENDING AND CANNING CAPABILITIES NUTRITION)** £15M SALES

*Source: 2021 consumer survey 17 **Source: Leading global management consultancy THG Nutrition - Myvegan World’s First Clear Vegan Protein

• Working with a network of leading R&D partners within the industry, THG Nutrition commercialised a world-first pea protein hydrolysation process

• Enabled THG Nutrition to re-define pea protein, transforming it from a poorly soluble powder, to a fully soluble, clear and clean tasting product • Building on the success of Clear Whey*, this level of innovation has transformed a product originally created for ready-to-drink beverages into a new ready-to-mix plant- based format • Clear vegan is now a top 4 SKU within the brand family, whilst having a positive impact on the environment, given pea protein’s sustainability

• Myvegan is the world’s first plastic neutral sports nutrition brand

*Winner of ‘The Best Sports Nutrition Product’ in the European Specialist Sports Nutrition Awards 2019

18 19

STRATEGIC PRIORITIES Strategic Priorities Strategic THG Nutrition • • manufacturing supply chain Innovative new product development (“NPD”) optimising • • Advantaged • • • Growth • • • Refocused Aspirational Source: Leading global management consultancy management global Leading Source: Leveraging and Building Healthy term Myvegan International D Sports Growing Flavour capabilities enhancing localisation strategy with more customisation more with strategy localisation enhancing capabilities Flavour (ready expansion range driving integration Vertical 2 C digital a trend higher Nutrition markets, snacks a beyond and sense total towards magazine strong economics growth quality Myvitamins (bars, via sports of addressable Health social brands healthier ecommerce community markets channel foods, nutrition media – through consumers and : lifestyles and with Asia, and presence and is breakfast into market better growing categories USA, product broader Wellness D increasingly range Australia, 2 and ranges) C at platform ecosystem 20 engaging £ and 350 % - - pa Middle bn to aware a £ 120 . - more drink),and speed market to Brand addressable globally influencers bn though of East trusted market impact, Apps, source wellness supported curated of market advice content by long FY 20 FULL YEAR RESULTS YEAR FULL 20 FY

Ingenuity 2020 Highlights

CATEGORY CLIENT MIX £19.3m SALES 2020 24% +160% YOY 24% CPG Beauty & FMCG

Wellness & F+B

Retail & Specialists 5 to 54 409% 6x 13% Independent Beauty SCALED BUSINESS INCREASE IN GROWTH IN NEW DEVELOPMENT TEAM CLIENT GMV CLIENTS 39%

EXPANDING ACROSS +15 324% VERTICALS, TERRITORIES

NUMBER OF GROWTH IN LIVE SITES AND PRODUCTS TERRITORIES LIVE

21 THG Ingenuity Commerce Delivering A Major Platform Migration Across Ingenuity’s Technology & Digital Brand Solutions

Partnering strategically to capitalise upon changing consumer behaviour

• Condensing a standard 3 year program of works into 9 months with significant cost efficiencies

FY 20 FULL YEAR RESULTS YEAR FULL 20 FY realised, delivering an immersive, content rich site THG Ingenuity & • Leveraging THG Ingenuity’s digital consultancy and data services to identify new audiences and understand emerging behaviours • Crafting a website CX with incremental functionalities to inspire shoppers at every step of their home improvement journey • All underpinned with solution selling in mind, bringing content and commerce together to create immersive and seamless purchase journeys

Services across:

• Technology Solutions inclusive of a core D2C platform with integrated support across THG Detect and THG Checkout • Digital Brand Solutions across Digital Consultancy, Ecommerce Trading, Performance Marketing, Data and Creative Content via THG Studios

22 THG Ingenuity &

Delivering a Major Platform Migration Exceeding Revenue Targets by 100% in Launch Week

New Functionality Delivering +150% +11.2% SESSIONS YOY CONVERSION RATE

Traffic Levels +26% +90% +140% VS. PRE MIGRATION YOY VS. 2019 Looking ahead Revenue Partnering strategically with Homebase over a 10 year term to optimise and evolve the site based on real-time data, developing new technology innovation and revenue streams +100% +50% +200% to accelerate annual GMV growth levels VS. TARGET YOY VS. 2019

23 “We know that many people get their initial ideas for home and garden updates or transformation projects online, which has a huge impact on how they then want to shop. Our new website will make it even easier to be inspired and be supported by our stores which will show products in whole room sets to help them envisage how the look could fit in their own home”

DAMIEN MCGLOUGHLIN, HOMEBASE CEO

24 THG Ingenuity Commerce Delivering an Enterprise Grade End-to-End Solution for International Commerce

Partnering across the full service stack

• Prior relationship with THG in-house beauty manufacturing

FY 20 FULL YEAR RESULTS YEAR FULL 20 FY • THG Ingenuity selected as Elemis’ partner for D2C global expansion

THG Ingenuity & Mobilising at pace • 2020 saw the launch of 13 D2C sites from May onwards • Territories included, albeit not exhaustive, HK, MY, SG, TW, NL & DE Delivering Client Value at Pace Delivering results

• Incremental revenue delivered in launching brand new territories

Looking ahead

• 3 additional territories to launch in 2021

• Focus on continuing to drive the COS efficiency and bottom-line client profit

25 “A game changer in speed and cost efficiency to market, delivering the dream of Elemis.com in a box globally”

ELEMIS ON INGENUITY IN WWD (Est. in 1910, fashion industry trade journal Women's Wear Daily)

26 27

STRATEGIC PRIORITIES Strategic Priorities Strategic THG Ingenuity Commerce for Delivering • Maximising • Monetising • Infrastructure • Headless • Territory • Infrastructure • • Aligning Via production From To Across production From business THG Global with The International gain referrals, value insights Ingenuity dedicated dedicated our brand share data priorities platform expansion of infrastructure, hub hub partner to integration data our owners in view delivers grow an developments developments the proprietary third third solution for SME Enterprise are solution - - solutions party party across global fees prioritising market, partners Commerce globally, and platform distribution distribution all growth direct complementing three and digitalisation, creating and client of revenue Grade centres centres these own D customer 2 C brand priorities locales our to personalisation to End a enterprise Europe’s network value state providing - to - add of to - - largest the offering End as support and - one art the sustainability - digital digital future platform, Solution our of partners content content D one 2 C - FY 20 FULL YEAR RESULTS YEAR FULL 20 FY

On Demand THG OnDemand Licensing Personalisation and Product Differentiation

• Delivered milestone >£100m sales in 2020, +69% vs FY 19

• Destination websites: Customisation Personalisation o Zavvi: Content focus o PIAB: Collectables subscription

o IWOOT: Home focus • Brand incubator, launching a number of new brands each year • Brand IP: 26 direct licences held with global entertainment brands covering 256 franchises, plus >1,000 mainly exclusive film licences

• 50+ product types through in-house on demand production • Development of influencer e-commerce stores platform in 2020, enabling accelerated launch for influencer merchandise stores Product D2C Retail • Internationalising OnDemand production Development

29 FY 20 FULL YEAR RESULTS YEAR FULL 20 FY

Operations Our Growth is Supported by a Global Infrastructure Network…

Newcastle, UK Luton, UK Weehawken, USA Montreal, Canada Macclesfield, UK Toronto, Paris, France Stockholm, Sweden Utah, USA New York Guernsey Canada Lviv, Ukraine Chicago, Berlin, Germany Washington, DC, USA USA Oslo Seattle, USA Vancouver, Canada Frome, UK Leeds, UK San Jose, USA Hale, UK Los Angeles, USA Tokyo, Japan Manchester, UK Phoenix, USA Indiana, USA Warrington, London, UK Seoul Ningbo, China Salt Lake City, USA UK

Nevada, USA New Jersey, USA KEY California, USA Hong Kong Production Site Faro, Portugal Chennai, Fulfilment Site Houston, India USA Content Production Texas, USA Singapore Amsterdam Office Queretaro, Mexico Atlanta, Frankfurt Luxury Hotel/Spa USA Dallas, USA Hosting Locations Sao Paulo Milan Delhi, India Kentucky, USA Sydney, Australia Dubai Melbourne, Australia Miami, USA Chile Wrocław, Poland 6 18 31 50+ 195 31m 10.7m 300+ 195+ Production Warehousing and Data centres Local & global Shipping Worldwide New customers Localised Courier services facilities fulfilment sites payment methods destinations customer database in 2020 websites integrated

Slide updated on 22 April to remove Production Site icon for Utah and Texas, add Production Site icon for Newcastle and Luton, remove Fulfilment Site icon for Chile, add Fulfilment Site icon for Manchester and add Office icon for Utah and California ... And Powered by Ingenuity, our Proprietary D2C Platform S FY 20 FULL YEAR RESULT YEAR FULL 20 FY

THG Ingenuity

• Operating over 300 localised websites, supporting over 40 currencies and over 60 languages • Over 700 technologists released 15,000 code releases in 2020

• Handling 11 million daily visitors during peak trade periods, delivered to consumers through THG’s 31 global data centres, ensuring optimized website performance in all territories • THG’s differentiated offering and end-to-end capabilities ensures the model captures a far greater share of the digital spend of its customers than its e-commerce platform peers

32 FY 20 FULL YEAR RESULTS

Marketing and Influencers

FY 20 FULL YEAR RESULTS YEAR FULL 20 FY

(eco) THG (eco) Update

THG has made significant progress on Now we are ready to go further, driven In 2021 THG is making a much bigger sustainability in 2020 by some key priorities commitment

• Launched THG (eco), the driving force behind our • Managing risk and building operational resilience • Introducing THG (eco) 2030 and beyond sustainability strategy • Enhancing customer experience and • Our vision is to leave the world better than we • Established Sustainability Committee and differentiating from our competitors found it using our unique capacity for innovation, appointed a Special Advisor to the Board building sustainability into every decision we make • Building deeper relationships with our brand • Achieved CarbonNeutral® company certification partners • Our 2030 Sustainability Strategy will deliver long term value through innovative solutions to societal • Launched the recycle:me recycling scheme for the • Creating sustainability-focussed profit centres and issues largest of our beauty brands services • Each division can support progress against the • Provided Covid-19 support to the local community • Protection against the rising cost of carbon and strategy by focusing their activities on our three and beyond capitalise on financial benefits of operating sustainability ambitions sustainably

36 THG’s Sustainability Ambitions

MANAGING OUR VALUE CHAIN PROTECTING CLIMATE AND NATURE LOOKING AFTER PEOPLE RESPONSIBLY

Helping consumers live Sharing solutions with Partnering in the value chain Targeting acquisitions sustainably Ingenuity clients and investments

Using our platform to encourage and Providing solutions to our clients’ Working with suppliers and other Investing in companies with innovative incentivise consumer behaviour change sustainability challenges, adding value to partners to magnify the impact of our capabilities or technologies that address while building brand loyalty our offering while amplifying our ability actions through the value chain sustainability challenges to drive positive change

37 THG (eco) – Expanding In-House Capabilities

Indigo Environmental Limited (“Indigo”) Eco Credits Limited (“Eco Credits”)

• The acquisition of Indigo provides THG with the immediate ability to off-set • Tree planting and carbon off-setting portal that enables consumers and almost all its plastic consumption as well as the plastic sent to consumers businesses to contribute positively to the environment through carbon off-set • Recycling over 6,000 tonnes p.a., Indigo provides specialist recycling accredited tree planting services capabilities spanning a wide range of polymer types • Delivers ability to off-set THG carbon foot-print, as well as offering services to • Operating from well invested sites with substantial capacity, offering a cost- consumers and Ingenuity clients. Eco Credits has a network that enables THG effective service for blue-chip large corporates and SMEs across a range of to plant >30 million trees pa, helping clients towards carbon neutrality (and sectors beyond) • Indigo has the capability to collect industrial waste from THG facilities, • Accelerates sustainability agenda via a tech enabled, online solution to enabling THG to recycle its own plastics directly for the first time, providing reforestation and carbon off-set clear visibility of the Group’s recycling eco-system • Aligned to infrastructure ownership model, effectively ensuring vertical integration in green house gas off-setting

38 THG (eco): 2021 Closed Loop Plastic Recycling

Waste supply

THG; Ingenuity clients; corporate & municipal

Consumer Sorting process

Consumer returns the Waste is segmented packaging directly to & sorted at THG THG via recycle:me THG (eco) is a certified PRN1 issuer

100% of THG’s plastic usage is Production & offset Plastic recycling distribution Waste is recycled at Products are THG through a manufactured at process of shredding THG, before being / granulation/ distributed from washing/ drying THG’s warehouses Re-processing

Feedstock is re-processed at THG, producing a pellet that can be used in future plastic Carbon-lite production deliveries Solar farms

1 Packaging Recovery Note Q1 21 TRADING STATEMENT

Q1 21 Trading Statement YOY Q1 2021 Q1 2020 Growth £’m £’m THG Beauty 220.8 115.9 +90.4% THG Nutrition 146.3 110.8 +32.1% Q1 21 Trading Statement THG Ingenuity 40.4 32.0 +26.1% • Continued strong momentum through Q1 2021, with THG OnDemand 26.4 12.4 +114.0% Group sales growth of 58.2% Other 13.4 11.7 +14.9% • Exceptional growth in Beauty at 90.4%, including a contribution from Dermstore, acquired on 2nd February Group Revenue 447.3 282.7 +58.2% 2021 • Nutrition growth of +32.1% underpinned by growth in Ingenuity Commerce 7.9 2.8 +187.9% influencers on the platform • Strong Ingenuity Commerce contract momentum with sales growth of 187.9%. A number of end-to-end contracts were secured in the quarter with leading brand owners across a range of verticals Ingenuity Commerce Partnerships • Homebase launch delivered excellent results • OnDemand growth accelerated through Q1 at 114.0%, underpinned by personalisation

41 Note: Above table subject to rounding STRATEGIC PRIORITIES

Strategic Priorities The Proprietary Digital Consumer Brands Group

Key drivers to scaling THG at pace are:

Territory Expansion STRATEGIC PRIORITIES STRATEGIC • USA / Middle East / India / Australia THG Strategic Priorities Infrastructure • Commitment to invest in 3.6 million sq ft of global fulfilment and personalisation capacity Model Evolution

• Identify and integrate selective M&A to further scale out divisions • Key focus brands, infrastructure and sustainability Partnerships

• Focus on each division delivering industry defining partnerships Ingenuity

• Building on 16 years of developing a global proprietary end-to-end e-commerce technology and operating platform Talent

• Digital-first employees, pre-eminent digital know-how

• Recruit c.3,000 during 2021, including graduates and apprentices

43 Summary Preliminary FY 20 Results & Q1 21 Trading Update

• Transformational year with record revenue and adjusted EBITDA, supported by strong operating cash conversion

• Strong momentum across all divisions, with significant new Ingenuity Commerce wins across major verticals, developing land and expand strategy

• Exceptionally strong first quarter with sales growth of +58.2% YoY

• Announcing plans to roll-out a further 3.6m sq ft of global manufacturing and distribution capabilities

• Launch of THG (eco) placing sustainable business practices at the heart of our integrated model

• Disciplined M&A strategy is delivering incremental opportunities across core strategic pillars

• THG is well-positioned to capitalise on an exciting year ahead

44 Thank You Q&A FY 20 FULL YEAR RESULTS YEAR FULL 20 FY

Appendix 2020 2019

THG Ingenuity APPENDIX Number of websites1 89 21 Non-financial KPIs Number of territories 21 6

THG Beauty2

Active customers (millions) 3 6.9 4.1 Number of orders (millions)4 13.1 8.3 Average order value (£)5 55 51

THG Nutrition

Active customers (millions) 6.3 4.3 Number of orders (millions) 12.3 8.7 Average order value (£) 47 48

1Number of websites defined as website with a specific domain name/URL 2THG Beauty excludes Glossybox beauty subscriptions 3Active customers is defined as customers who have purchased at least once within the period 4Number of orders is defined as orders fulfilled within the period 5Average Order Value is defined as the average order value per customer order on a gross revenue basis, inclusive of any shipping revenue

47 FY 21 Medium-Term

Revenue growth (%) c.30 – 35% c.20 – 25%

THG Beauty c.25%

THG Nutrition c.20%

THG Ingenuity c.40%

APPENDIX Gross margin (%) Stable Stable

Adj. EBITDA margin (%) Stable Stable THG Guidance Net finance costs c.£50m c.£50m Cash taxes Notional Notional

Total capex % of revenue c.10.0 – 12.0% c.5.5 – 6.5% • At this stage of the year the upgraded revenue and margin guidance given on 12 January 2021 remains NWC cash impact Positive Positive unchanged at +30% to +35% revenue growth on FY 2020, at stable adjusted EBITDA margins, before Bolt-on M&A investment Up to c.£250m p.a. Up to c.£250m p.a. taking into consideration the dilutive full year Leverage Primarily net cash Primarily net cash contribution of Dermstore. The Group announced on 29 December 2020 that whilst dilutive to margins in FY 2021, it would be in line with Group by the end of 2022 and our confidence in this remains high.

• The Group has been successful in growing through disciplined M&A activity and it will continue to be an important and complementary part of strategy. At the time of the IPO the company guided to spending £50m - £150m p.a. on strategic bolt-on acquisitions. Given the number and nature of opportunities being presented by the economic environment, guidance is increased for bolt-on M&A to around £250m p.a. whilst continuing to be highly selective and disciplined.

48 Terms Meaning 2030 Sustainability means the strategy adopted by THG in relation to sustainability and Strategy environmental matters, to be communicated in H2 of 2021 means the non-GAAP measure which is defined as Earnings Before Interest, Adjusted EBITDA Taxes, Depreciation, and Amortisation and adjusting items means the admission of all of the Ordinary Shares to both the standard listing segment of the Official List of the FCA and the London Stock Exchange’s Admission main market for listed securities, which took place on or around 16 September 2020

APPENDIX means David Berryman Limited, the fruit based ingredient business that was Berryman acquired by THG on 8 December 2020 means the Board of Directors of the Company (or its subsidiaries as the Glossary Board context may require from time to time)

means the United Kingdom’s decision to leave the European Union following Brexit the referendum on 23 June 2016

means the disease caused by Severe Acute Respiratory Syndrome Covid-19 Coronavirus 2, which is responsible for the ongoing global pandemic that has impacted the Company’s operations

means Kingsmead Holdco Limited, a company incorporated in Guernsey (registered no. 51762), whose registered office is at Sarnia House, Le Truchot, St Peter Port, Guernsey, GY1 1GR (“Propco”), and its subsidiaries Propco Group from time to time, which together hold certain property assets which are used or occupied by THG under leases between the relevant Group company and the relevant subsidiaries of Propco

means the sale of the Propco Group prior to Admission to Moulding Group Propco Transaction Limited (formerly FIC Holdings Ltd), which is wholly owned by Matthew Moulding, the Chair and CEO

means the independent special advisors appointed by the Company to Special Advisors provide additional resource and specialist support to the Board Committees (“SPAD”) in respect of areas such as tax risk governance, sustainability, cyber risk and regulatory compliance

THG (eco) means the Company’s commitment to sustainability and innovation 49 IMPORTANT NOTICE: THIS PRESENTATION IS CONFIDENTIAL AND IS NOT AN OFFER OR THE SOLICITATION OF AN OFFER TO SUBSCRIBE FOR OR PURCHASE ANY SECURITIES.

The following applies to this document and any oral presentation of the information in this document by THG plc (the “Company”) or any person on behalf of the Company, including any question-and-answer session (collectively, the “Information”). The Information has been prepared by the Company for background information purposes only, is confidential, and does not constitute or form part of, and should not be construed as, an offer or the solicitation of an offer to subscribe for or purchase any securities. Certain industry, market and competitive position data contained in the Information may come from third party publications, studies and surveys. Such sources generally state that the data contained therein has been obtained from sources believed to be reliable, but that there is no guarantee of the accuracy, fairness or completeness of such data. While the Company believes that any such publications, studies and surveys has been prepared by a reputable party, neither the Company nor any of its Related Persons, nor any other person has independently verified the data contained therein. In addition, certain of the industry, market and competitive position data contained in the Information comes from the Company's analysis of such third party publications, studies and surveys and the Company’s own internal research and estimates based on the knowledge and experience of the Company’s management in the markets in which the Company operates. While the Company believes that such research and estimates are reasonable, they, and their underlying methodology and assumptions, have not been verified and are subject to change. Accordingly, no reliance should be placed on any of the industry, market or competitive position data contained in the Information and no representation or warranty (express or implied) is given that such data is accurate, fair or complete. A “Related Person” means the Company's subsidiary undertakings and affiliates (as defined in rule 501(b) of Regulation D of the United States Securities Act of 1933, as amended, and each of their respective directors, officers, employees, advisers and agents Certain numbers in the Information are operational and financial measures not presented in accordance with IFRS and, therefore, are not measures of financial performance in accordance with IFRS and may exclude items that are significant in understanding and assessing the Company's financial results or future prospects. Therefore, these measures should not be considered in isolation or as alternative performance measures under IFRS. You should be aware that the Company's presentation of these measures may not be comparable to similarly-titled measures used by other companies. Certain numbers in the Information, including financial information, have been subject to rounding adjustments. Accordingly, in certain instances, the sum or percentage change of the numbers contained in the Information may not conform exactly to the total figure given. Past performance of the Company cannot be relied on as a guide to future performance. Nothing in the Information is to be construed as a profit forecast or estimate. To the fullest extent permitted by law, neither the Company, nor any of its Related Persons, nor any other person accepts any responsibility or liability whatsoever (whether in contract, tort or otherwise) for or makes any representation, warranty or undertaking, express or implied, as to the accuracy, fairness or completeness of the Information or any other information or opinion relating to the Company, its subsidiaries, affiliates or associated companies, whether written, oral or in a visual or electronic form, and howsoever transmitted or made available or for any loss howsoever arising from any use of the Information or any such other information or opinion or otherwise arising in connection with the foregoing. No person shall have any right of action against the Company or any of its Related Persons or any other person in relation to the accuracy, fairness or completeness of any Information or for any loss, however arising (including in respect of direct, indirect or consequential loss or damage), from any use of the Information or otherwise arising in connection with the Information. No duty of care is owed to you or any other person in respect of the Information. In providing the Information, none of the Company, nor any of its Related Persons, nor any other person undertakes any obligation to provide the recipient(s) with access to any additional information or to update the Information, or to correct any inaccuracies in the Information. The Information may include forward-looking statements, which are based on current expectations and projections about future events. These statements may include, without limitation, any statements preceded by, followed by or including words such as “target”, “believe”, “expect”, “aim”, “intend”, “may”, “anticipate”, “estimate”, “plan”, “project”, “will”, “can have”, “likely”, “should”, “would”, “could” and any other words and terms of similar meaning or the negative thereof. These forward-looking statements are subject to risks, uncertainties and assumptions about the Company and its subsidiaries and its investments, including, among other things, the development of its business, trends in its operating environment, and future capital expenditures and acquisitions. The forward-looking statements in the Information speak only as at the date of the Information. Further, certain forward-looking statements are based upon assumptions of future events which may not prove to be accurate and neither the Company nor any of its Related Persons, nor any other person accepts any responsibility for the accuracy or fairness of the opinions expressed in the Information or the underlying assumptions. Actual events or conditions are unlikely to be consistent with, and may differ significantly from, those assumed. In light of these risks, uncertainties and assumptions, the events in the forward-looking statements may not occur. No representation or warranty is made that any forward-looking statement will come to pass. No one undertakes to update, supplement, amend or revise any forward-looking statements. You are therefore cautioned not to place any undue reliance on forward-looking statements. It is a condition of you accessing the Information that you represent and warrant that you have read, understood and agree to comply with the contents of this important notice.

50 Preliminary FY 20 Results Q1 21 Trading Update