Recording Industry In Numbers 2009 The Definitive Source Of Global Music Market Information
www.ifpi.org Recording Industry In Numbers 2009 The Definitive Source Of Global Music Market Information
www.ifpi.org It all started in a café in Bristol, England in 1934, when dance musicians were replaced by vinyl records played on a phonograph. Back then, PPL had just two FOR 75 YEARS, members – EMI and Decca. Now we have over 3,400 record companies and, following a merger with the principal performer societies, 39,500 performers. In addition, our reach has extended to include international repertoire and overseas PPL HAS BEEN royalties through 42 bilateral agreements with similar organisations around the world. PPL licenses businesses playing music, from broadcasters to nightclubs, from GROWING INTO A streaming services to sports studios, from internet radio to community radio. Licensees are able to obtain a single licence for the entire PPL repertoire, a service which is seen as increasingly valuable for both rightholders and users alike as MODERN SERVICE consumption of music continues to grow. Broadcasters such as the BBC have commented that they simply would not be able to use music at such a scale, across nine TV channels, sixty radio stations, the iPlayer and numerous online services ORGANISATION without a licence from PPL. The PPL licence is equally valuable to other users, such as commercial radio stations, BT Vision, Virgin Media, Last.fm and even the fourteen oil rigs that want to keep their oil workers entertained on their tours of duty. FOR THE MUSIC For the performers and record companies who entrust their rights to PPL, the income from these new distribution outlets is becoming increasingly valuable. Total income (including music videos which are licensed through VPL) now tops INDUSTRY, READY £140m and continues to increase. All the income generated, less the actual costs of licensing and distribution, is distributed direct to the record companies and performers whose recordings have been played. PPL takes no profit for itself. AND WILLING For most record companies and performers – featured artists, session musicians, orchestral players, backing vocalists and others – this revenue is an important income source. This significant additional income stream also helps the record TO TACKLE THE industry to continue the essential investment in new recordings. Each week PPL receives electronic details of approximately 6,500 new recordings. CHALLENGES OF THE This information is now essential to almost every area of the music business. As well as underpinning PPL’s licensing and distribution operations, this data is also passed on to PRS for Music for mechanical licensing, to the Official Charts DIGITAL WORLD. Company and to BPI and IFPI for anti-piracy purposes. PPL HAS COME A LONG WAY IN 75 YEARS. NOW THE CHALLENGES ARE GLOBAL, DIGITAL AND DELIVERING AN EVER BETTER SERVICE TO THE RECORD COMPANIES AND PERFORMERS. PPL LOOKS FORWARD TO A BRIGHT FUTURE. To find out more:+44 (0) 20 7534 1000 www.ppluk.com
STANDING UP FOR MUSIC RIGHTS.
PPL289IFPIAd.indd 1 1/5/09 09:36:47 IFPI Recording Industry In Numbers 2009 01
Contents
3 : Introduction 4 : Sources & Notes 5 : Recorded Music Sales In 2008 11 : New Business Models 14 : Unauthorised Downloading 16 : Top Sellers 2008 23 : Broader Music Industry
North America Asia 27 : Canada 58 : China 28 : USA 60 : Hong Kong 61 : India 62 : Indonesia Europe 63 : Japan 30 : Austria 65 : Malaysia 31 : Belgium 66 : Philippines 32 : Bulgaria 67 : Singapore 33 : Croatia 68 : South Korea 34 : Czech Republic 69 : Taiwan 36 : Denmark 70 : Thailand 38 : Finland
39 : France 41 : Germany Australasia 42 : Greece 71 : Australia 43 : Hungary 72 : New Zealand 44 : Italy 45 : Netherlands Latin America 46 : Norway 73 : Argentina 47 : Poland 74 : Brazil 48 : Portugal 75 : Chile 49 : Russia 76 : Colombia 50 : Slovakia 77 : Ecuador 51 : Spain 78 : Mexico 53 : Sweden 80 : Peru 54 : Switzerland 81 : Uruguay 55 : Turkey 82 : Venezuela 56 : UK Africa 83 : South Africa
Appendix 85 : World Rankings 2008 89 : Physical Market Repertoire Origin 2008 86 : Recorded Music Volume Trend 90 : Certification Award Levels 87 : Recorded Music Retail Sales 2008 92 : Local Music Industry Association Contacts 88 : Digital Share By Market 2004 – 2008 94 : Taxes On Sound Recordings & Exchange Rates
01 DLJ@:8E;D<;@8C@K@>8K@FE (-$(/9\ie\ijJki\\k#Cfe[feN(K*CE"++ ' )'.)0(*,''
Forbes Anderson Advert7.indd 2 30/4/09 15:03:02 IFPI Recording Industry In Numbers 2009 03
Introduction Recognising The Value Of Music
Economic headlines in 2008 were almost obtain music as part of a bundled package unremittingly gloomy, with countries with their ISP subscription or mobile phone worldwide slipping into recession purchase. All these different channels and chaos hitting the financial have one thing in common – they pay markets. The music industry the creators of the music their was not immune from this customers are enjoying. turbulence but, as the figures in this 16th edition of the Investing In Artists Recording Industry in Numbers Despite rapid changes in the show, the picture was not sector, music companies bleak across the board. remain the largest investors in artists. They invest around The global decline in recorded 20 per cent of their revenues music sales of eight per cent in discovering, nurturing was driven largely by the and developing talent. The United States, the largest skills and financial backing market in the world for our they provide enable artists to industry. The US was responsible concentrate full-time on their for 56 per cent of the decline in music career. Record labels can revenues generated by physical sales also open the door for artists to worldwide. Excluding the US, global work with the best songwriters and recorded music sales (including digital John Kennedy, IFPI Chairman & CEO studio producers in the business. sales and performance rights) would have fallen by a more modest 3.9 per cent. are moving in an encouraging direction. Record labels of all sizes succeed because In the meantime, music companies are they aggregate artists together. For every In Asia there was a different and more continuing to experiment and innovate successful act that forges a career in positive picture. Japan, the second largest with models that get music to consumers music, several more fail to connect with market for recorded music worldwide, in any way they want it and which pay the public and cannot recoup the advances saw overall sales growth of one per cent. creators the rewards they deserve. they have been paid through sales. That There was also growth in China, India, is the investment risk that record labels Thailand and South Korea. These markets Anyone who earns a living from creativity face. The role of the record label is evolving have been transformed and driven by will have been heartened in April to see in the 21st century, but they are needed digital sales. the conviction of the operators of The more than ever to discover great acts and Pirate Bay. The trial of those individuals develop their talent. Europe offers a mixed picture. In some has been much misrepresented in the markets, such as the UK, revenues from blogosphere. In fact, the outcome was Protecting The Value Of Music digital services rose sharply and mitigated, great news for creators who need to know The trade value of the recorded music to some extent, falling CD sales. In other that their rights can still be protected market has been shrinking remorselessly markets, such as Italy, digital platforms by law from deliberate and systematic for the last nine years. Increasing digital continue to underperform. violators like The Pirate Bay. sales have not offset falling physical sales. This development has coincided with For the music business, the challenge A Brand New Sector the explosion in availability of copyright- remains creating a thriving online business Today’s digital music market is dominated infringing music on file-sharing networks. that gives consumers access to the music by services that in some cases did they want in a way which also rewards and not even exist six years ago: iTunes, Governments now emphatically agree there respects creators, artists and producers. AmazonMP3.com, Nokia’s Comes With is a problem to solve: it is grave and mere Music, Sony Ericsson’s PlayNow Plus, debate and talk are simply not going solve In France an enlightened approach to Spotify, YouTube, TDC PLAY, We7, Dada, it. The debate over the future of music controlling internet piracy led to the Play.com and MySpace Music. in the digital age is fundamentally about government proposing the Creation and recognising the value of creativity. Creating Internet law which would oblige ISPs to Music companies have embraced new music costs money. People who work take steps to deter their subscribers from technological change and are working to create an album and bring it to the public repeated unlawful file-sharing. At the time with a huge variety of partners to bring need to earn a livelihood like anyone else. of publication, the proposed law is being great music to the public. New services Operators of music services need to see a debated in the French National Assembly. are offering users a huge variety of ways return on their investment, not face unfair The music and film businesses are looking to legally access music. Fans can now competition from online piracy. Music has a for other governments to follow this buy a-la-carte downloads, listen to free real value and that should be respected and approach. Several, from the UK to Taiwan, streamed music, watch music videos or recognised by all parties.
03 04 IFPI Recording Industry In Numbers 2009
Sources & Notes
Sources bundled subscriptions were included Compiled by Francesca Jacobson and in the digital sales figures in 2008. Laura Childs. › Population, median age: The World IFPI has revised 2007 digital sales Factbook (www.cia.gov) for the major markets to include these Produced and edited by Gabriela Lopes. new digital categories and in order to › Exchange rates: Oanda (www.oanda.com) reflect true year-on-year digital growth. For further information visit www.ifpi.org
› Broadband lines: Point Topic Online sales include single track Designed by: band: www.bandlondon.co.uk (www.point-topic.com) and album downloads, music video downloads, streams, bundles and kiosk Photographer credits: › Internet users: Internet World Stats sales. Mobile music sales include master Metallica (p 7) – Soren Starbird 2008 (www.internetworldstats.com) ringtones, single track downloads to Duffy (p 18) – Julian Broad mobile, ringback tones, music video Taylor Swift (p 21) – Joseph Anthony Baker › Mobile subscriptions: Mobile downloads to mobile, streams, mono/ Utada (p 62) – Y. Kikuma operator figures polyphonic ringtone income, embedded music on mobile phones (pre-loaded), Published by IFPI, May 2009. Copyright © IFPI. › Top independent labels: IFPI national mobile bundles, greetings and dedications groups (unless otherwise stated) income. Subscription revenues include All data, copy and images are subject to online, mobile and bundled subscriptions. copyright and may not be reproduced, › Portable player users: Screen Digest, translated or made available without Futuresource Consulting Ltd. › Performance rights revenues: monies permission from IFPI. received by record companies from Notes music licensing companies for licenses granted to third parties for the use of sound › Trade value: or wholesale value refers recordings and music videos in broadcasting to record companies’ revenue, net of (radio and TV), public performance discounts, returns and taxes. Promotional (nightclubs, bars, restaurants, hotels) goods and non-music related sales or and certain internet uses. non-recording artist related products are excluded. All analysis, growth and Performance rights revenues refer to trends, are based on trade values unless distributions to record companies – otherwise stated. it excludes non-allocated distributions and non-recurring distributions such as › Retail value: estimate of the final value settlement amounts. Distributions for paid by the consumer for the purchase of the current year refer to monies collected music products, inclusive of relevant sales by music licensing companies in the taxes and retailer mark-up. Retail values previous year (e.g. distributions for 2008 are estimates only and refer to physical refer to monies collected in 2007). Figures and digital sales only (performance rights are provided by the respective music not included). licensing companies to IFPI.
› $US (fixed): historical local currency values › Repertoire origin: proportion of the re-stated at the 2008 exchange rate. physical market value (trade) accounted for by each repertoire type. IFPI does › Physical sales: CD sales ordered via the not report repertoire splits for the digital internet (e.g. Amazon) are reported as market. Classification is based on artist physical sales. Figures are provided by country of signing, unless otherwise the record companies in the respective stated. Jazz is generally not reported markets to the local IFPI body. IFPI under classical repertoire. applies a ‘coverage factor’ to the figures to account for non-reporting companies, › Rounding: figures are subject to therefore representing 100% of the market. rounding, which may affect overall totals and percentages. › Digital sales: refers to sales via online and mobile channels and via subscriptions. IFPI figures may differ from local industry Income from ad-supported services, groups’ reports due to different methodologies. mono/polyphonic ringtone income and
04 IFPI Recording Industry In Numbers 2009 05
Recorded Music Sales In 2008
Global recorded music sales totalled US$ 18.4 billion in 2008 in Recorded Music Sales By Sector trade values, a decline of 8.3% on 2007. While music sales on physical formats continued to fall, digital sales and performance n Physical n Digital n Performance Rights rights revenues grew strongly. On a retail basis, the global recorded music market was worth an estimated US$ 27.8 billion. 2% 3% 3% 4% 100 5% 98% 10% 95% 15% Global Recorded Music Sales In 2008 (US$ Millions) 21% 87% 80 82% Trade Value 2007 2008 % change 75% Physical sales 16,350 13,829 -15.4% Digital sales 3,050 3,784 24.1% 60 Performance rights 690 802 16.2% Total 20,091 18,415 -8.3% 40
Source: IFPI
20 Global Recorded Music Sales (US$ Billions, Trade Value)
25 0 2004 2005 2006 2007 2008 23.0 22.2 21.8 Source: IFPI 20 20.1 18.4
15 Recorded music sales in physical formats continued to fall in 2008. Factors explaining this trend include:
10 › The continued impact of illegal downloading on CD sales, particularly affecting younger consumers’ purchasing habits
5 › Shrinking shelf space for recorded music in physical stores leading to limited purchase locations for CD buyers
0 2004 2005 2006 2007 2008 › Difficult economic conditions, with many shop closures taking Source: IFPI place during 2008
› Increasing competition from other entertainment products On a volume basis, full-length product sales (including vinyl, cassette, CD, music video and digital albums) totalled 1.6 billion › Partial shift towards legal online purchasing, particularly among units globally, a drop of 12% on 2007. Digital albums were the younger consumers fastest growing format, up 76%, now accounting for 7% of full-length product sales. Music sales on vinyl also grew strongly › Worsening economic environment, particularly impacting sales by 60%, but its share of album sales remained low at 1%. during Christmas 2008
Albums remain a popular format despite the recent boom in › Increasing ubiquity of music, leading to digital consumption single track consumption. As much as 79% of all revenues from without purchase music products sold via retail channels are in the album format – with digital albums accounting for 4% of overall album revenues. › The continued impact of physical piracy in many markets
Singles volumes (including physical singles and online single track downloads) were up 24% in 2008, totalling 1.5 billion units. Single track downloads now account for 94% of singles sales.
05 06 IFPI Recording Industry In Numbers 2009
Digital Growth 2008 Digital Share % Total Sales 2008
100 60 n Growth 2007 – 2008 100% 60% n Share Of Digital 2008 50 80
40 60 62% 36%
51% 30 48%
40 42%
22% 20 21% 20% 29% 24% 20 15% 14% 10 12% 10% 11% 8% 6% 2% 0 Online Mobile Subscriptions Ad To tal 0 South US Asia Global Japan France UK Latin Europe Germany Supported Digital Korea America Source: IFPI Source: IFPI
Digital music sales continue to grow strongly – up 24.1% in 2008 Performance rights income – revenues derived from music used totalling US$ 3.8 billion, with single track downloads crossing in broadcast and public performance – remain an important the US$ 1 billion mark for the first time. Digital revenues include and growing revenue stream, now accounting for 4% of global downloads, mobile sales, subscriptions and additional categories, music sales. Performance rights revenues to record companies such as revenues from ad-supported models, income from social totalled US$ 802.0 million, up 16.2% on 2007. While Europe networking sites, income from own company websites, bundled accounts for the majority of revenues in this sector, it was North subscriptions and video-on-demand streaming. America that saw the biggest growth in performance rights in 2008, driven by satellite radio and webcasting in the US. The music industry commands the second highest digital sales share among a number of entertainment and media industries. Only the games industry has a higher digital share (35%). Digital Recorded Music Sales By Region music sales now account for 21% of total industry revenues, 2007 - 2008 % Change (Trade Values) up from 15% in 2007 and 2% in 2004. The newspaper and film Performance industries both have a digital share of 4% (PWC). Physical Digital Total Rights US -31.2% 16.5% 133.3% -18.6% Digital platforms are also opening up new opportunities, enabling Europe -11.3% 36.1% 11.3% -6.3% the music market to grow in countries where the industry’s Asia -4.9% 26.1% 14.6% 1.0% presence has been traditionally limited. In parts of Asia and Latin Latin America -10.3% 46.6% 16.7% -4.7% America, digital sales are driving the music market with China,
India, Japan, Thailand, Central America and Colombia all seeing Source: IFPI digital growth offset the decline in physical sales.
06 IFPI Recording Industry In Numbers 2009 07
US Sees Strong Digital Growth But Suffers A Big Drop In CD Sales
Global Decline Excluding US : -3.9%
The global decline in the physical market in 2008 was driven by a 31% reduction in sales in the US, the biggest music market in the world. The impact of unauthorised downloading was complemented by other factors, including for example the absence of high-selling holiday releases like Josh Groban’s 2007 Noel. The US alone accounted for 56% of lost physical revenues to the recording industry in 2008. Excluding the US, global Kid Rock recorded music sales (including digital sales and performance rights) would have fallen by a more modest 3.9%.
The steepest decline in CD buying was among younger (13–17) digitally-connected consumers. Teenagers’ overall music spend has declined steadily over the past three years. Though P2P incidence rates in the US have stabilised, the teen and college age groups with fast internet access remain the heaviest users, and continue to increase the volume of unauthorised music they download (NPD Group). While this group accounted for the largest share of music purchases ten years ago, their share of spending has been eclipsed by older groups. Although the lack of a credit card may be a barrier for some teenagers when buying music online, there are alternatives available. Up to 60% of teens purchase songs at iTunes using gift cards (NPD Group).
Despite the large decline in CD sales, digital sales continued to grow strongly in the US, which now accounts for as much as 47% of global digital revenues. The growth in 2008 online sales was largely attributable to an expanding music-buying demographic, with new buyers coming into the market. New digital buyers are older, possibly an impact of AmazonMP3’s growth. According to NPD Group, 87% of digital music buyers in the US used iTunes to download music in 2008. Amazon’s digital store followed with 16%. Three out of four digital consumers are repeat buyers.
Young adults are driving the US digital music economy. US Metallica consumers aged 18-35 were the highest spenders in music in 2008, with their increased spend on digital formats compensating for the decline in CD buying. CD buying still contributed to the Music Discoverers: Why You Want To Know Them majority of music spending among this age group, indicating that a significant proportion of downloaders have not abandoned Research in the US by The Taylor Group (2008) looked into the CD format altogether. This finding that music buyers are the habits of music ‘discoverers’ – those who are always simultaneously buying in physical and online formats is echoed looking for new acts, who like finding out about new elsewhere in the world. Research in the UK found that only 15% artists and like listening to different music to most people of music consumers who download music legally say they have of their age. It found that this group accounts for 13% of stopped buying CDs altogether (Entertainment Media Research). the US population and 28% of music purchases in the US. The mean age of a music discoverer is 33 years old and they are much more likely to purchase music than non- discoverers. Discoverers are particularly strong purchasers Distribution Of Music Buyers In The US (2008) of digital albums, accounting for 40% of digital album sales in the US. 10%
n CD only Looking at their buying behaviour, the research found that this group is spending less on music than they used 25% n CD and digital 65% n Digital only to. The key factors identified as driving this decline in spending were the growing number of sources of music that satisfy consumption removing the need to buy; an Source: NPD Group, 2008 increase in the incidence of file-sharing among this group; and the economic environment.
07 08 IFPI Recording Industry In Numbers 2009
Japanese Market Remains Resilient Asia Delivers Positive Results
Asian Market : US$ 4.8 billion % Change : +1.0% “We tend to release chaku-uta (mastertones) one or two Digital Share : 22% months before the physical release for test-marketing Asia Excl. Japan : US$ 663.3 million and use the market’s response to judge the song’s hit % Change : +1.9% potential in physical form.” Digital Share : 37% Takashi Kimoto, Managing Director Of Sales, Marketing And Digital, Universal Music Japan Japan, the second biggest music market in the world, saw an overall market growth of 0.9% with the increase in digital sales and performance rights offsetting the decline in physical sales. “It’s about working with our business partners and coming In 2008 Japan overtook the US as the country with the most up with consumer-friendly options. We are starting with the physical music sales. consumer and working backwards which is proving a successful approach.” Digital sales in Japan grew by 25.4% and continued to be Lachie Rutherford, President, Warner Music Asia dominated by mobile platforms, which accounted for 88% of the digital market. Single track downloads to mobile remained the leading mobile format in Japan.
Japan’s success can be partly attributed to Label Mobile, a joint venture between twelve record labels that runs all of its stakeholders’ mobile commerce activities. The synergy between physical and digital formats, as well as constant mobile product innovation, have also contributed to Japan’s positive performance.
Illegal downloading of mastertones and full tracks to mobile phones continued to threaten the Japanese market, but Japan’s piracy rate is significantly lower than the global average. Out of all downloads in Japan (online and via mobile phones, legal and illegal) in 2008 40% were unauthorised. Globally 95% of all music downloads are unauthorised. Research shows that the bias towards mobile consumption is a key factor in Japan’s Thelma Aoyama lower piracy rate. This reduced impact of piracy also helps explain Japan’s market resilience.
Asia was the only region to show overall growth (+1.0%). Excluding Japan, the region grew by 1.9%. Asia (excl. Japan) has the highest share of digital sales in the world, now at 37%. Four Asian markets saw overall market growth: China (+8.0%), India (+6.3%), South Korea (+16.0%) and Thailand (+7.3%). Asia also showed the highest growth in performance rights (+46.8%), although from a small base. Japan’s performance rights revenues grew more modestly, by 3.5%.
Top Asian Music Markets (Trade Values)
US$ (millions) % Change 07-08 % Digital Japan 4,109.0 0.9% 20% South Korea 140.6 16.0% 60% India 140.4 6.3% 21% China 82.0 8.0% 62% Thailand 68.3 7.3% 37%
Source: IFPI
GReeeeN
08 IFPI Recording Industry In Numbers 2009 09
Europe’s Digital Growth Outpaces Global Average
European Market : US$ 7.3 billion European Million Selling Albums By Origin % Change : -6.3% Digital Share : 10% n EU acts n US acts n Other
100 Music sales in Europe fell by 6.3% in 2008, driven by a steep 11% 12% 16% 12% 7% 6% 12% 19% decline in physical sales (-11.3%). Europe’s digital market on the 28% 37% 30% 28% 44% 28% other hand grew strongly, up 36.1% on 2007 now accounting for 80 37% 31% 10% of music sales in the region.
65% Since 2004, broadband connections across Europe have grown 60 59% 60% 60% by almost 95% and now outstrip those in the US. This growth 57% 50% has opened up opportunities in the digital sector, with new 47% 40 44% online services entering the market and new business models being introduced. However, the European digital market still has enormous untapped potential with widespread online piracy in 20 many markets acting as a major barrier to growth.
0 There are also marked differences in internet penetration levels 2001 2002 2003 2004 2005 2006 2007 2008 across Europe, with Northern Europe showing faster adoption of Source: IFPI Platinum Europe Awards. Based on artist nationality, other includes compilations/ PCs and the internet. Nordic countries have an internet penetration soundtracks and other nationalities rate of 76% on average compared to 45% in Southern Europe.
Top 50 Global Best Sellers By Origin The top two European markets showed modest overall market declines of less than 5% in 2008. While digital sales helped offset the UK physical n US acts n EU acts n Other decline, in Germany, CD sales saw a less steep decline. The UK and France were the fastest expanding digital markets with digital growth 100 rates well above the global average. Eastern European markets also 23% 21% 7% 12% 10% 10% 10% 23% 19% 24% 26% delivered strong digital growth, including Poland, Russia and Turkey. 14%
80 26% 18% 26% 25% The performance rights sector in Europe is a more mature 74% 74% market than elsewhere in the world and accounted for more 66% 60 64% 61% than 70% of global performance rights revenues. Europe is also 64% home to the top three music licensing companies – PPL in the 51% 52% UK, GVL in Germany and SCPP in France. 40
Top European Music Markets (Trade Values) 20 US$ (millions) % Change 07-08 % Digital UK 1,845.4 -2.5% 14% 0 Germany 1,627.8 -4.2% 8% 2001 2002 2003 2004 2005 2006 2007 2008
France 1,049.6 -11.4% 15% Source: IFPI. Other includes compilations/soundtracks and title sales from other nationalities Italy 326.1 -17.0% 9% Spain 302.4 -7.8% 10%
Source: IFPI
In terms of its creative output and exports, Europe remains a major repertoire source to the world. Half of all albums with certified sales of one million in 2008 in Europe were of European origin. Among the top 50 global top sellers, European acts accounted for 25% of sales in 2008, up from 23% in 2007, while the share of US acts declined for the fourth consecutive year.
Looking at the breakthrough acts of 2008 (p 17), out of the 17 new acts reaching platinum status, 13 were of European origin including 4 from the UK, 2 from Spain and 2 from Ireland.
Within Europe, the UK remains the continent’s most important centre of artist and repertoire. Artists such as Duffy, Coldplay, Leona Lewis, Seal, Radiohead and Dido sold significantly around the world in 2008. In the US, British artists accounted for 1 in 10 artist albums sold and there were large increases in shares recorded in France and Germany. Amaia Montero (Spain)
09 10 IFPI Recording Industry In Numbers 2009
Latin America Sees Strong Growth In Digital Sales And Performance Rights
Music sales in Latin America fell by 4.7% in 2008. Four markets The opportunities are huge however. Brazilians spend more saw overall music sales grow: Brazil (+8.1%), Central America time on the internet than any other nation and social networks (+10.3%), Colombia (+5.0%) and Venezuela (+19.2%). and services such as YouTube, MySpace and Orkut have attracted big audiences. Ad-supported models have started Latin America saw the sharpest rise in digital sales in 2008, to grow in the region as a result. growing by nearly double the global rate (+46.6%). While this is a positive development, digital sales in the region remained Illegal downloading has hit a key audience in the region – below the global average, reaching a 12% share in 2008. Mobile young consumers, digitally savvy, from AB/C+ economic continued to account for the bulk of digital revenues in the brackets. Research in Mexico highlighted that as many as region (80%), with embedded music on mobile phones proving 39% of the downloading population fit in the AB/C+ economic a successful model in markets like Brazil. group while this segment accounts for 20% of the Mexican population. 90% of file-sharers in Mexico are aged between The online digital market has been held back in Latin America by 12 and 26 years old (Ipsos MediaCT, 2008). a number of factors, including widespread illegal downloading, low levels of trust online and lower credit card penetration. Performance rights growth in Latin America also outpaced the global average, up 16.7% on 2007. Performance rights now account for 5% of music revenues in the region. “Expanding our business in Latin America today is about developing partnerships between music creators, music services and technology, and in turn, using technology to connect “We are excited about digital services opening new revenue consumers with artists. The music industry is driving these streams in new markets. For example, the number of mobile partnerships with the mobile and online worlds to develop new phone users in developing markets such as India, Russia or products and new distribution channels for delivering music to Latin America is huge. We have the opportunity of reaching fans. The result has been a variety of new offerings across a wide them with some of these new business models. We now have range of services that have proven popular with consumers, partners we can work with on a scalable international basis.” ranging from ring tunes and full track downloads, to advertising- Francis Keeling, Vice President, Digital, Universal Music Group supported video services and subscription models. The future International offers huge potential for us to continue creating even more new ways for all kinds of fans to experience and enjoy music.” Sergio Lopes, VP, EMI Marketing / Digital Development and Distribution, EMI Music Latin America
Padre Marcelo Rossi
10 IFPI Recording Industry In Numbers 2009 11
New Business Models For A New Era
Music companies and their partners have introduced a variety This diversification in the business models reflects the different of new legitimate services to supplement traditional business ways people wish to consume music. Some consumers are models and adapt to new forms of consumer demand. These passionate collectors with specialist interests, others prefer include music access services, fully-interoperable download to access a wide range of repertoire. Some will be high-value stores, and advertising-supported offerings. At the same time, customers prepared to spend hundreds of dollars a year on music companies are working to develop new revenue streams, music, others will want to pay as little as possible for a basic ranging from creating value in the music experience, be it through service or not pay at all. Music companies and their partners are games or merchandising products, to brand partnerships and reaching out to all different segments of music fans by offering improved broadcast and public performance rights. content in multiple platforms while placing emphasis on service quality to increase consumers’ propensity to pay for content.
“In 2008 we saw the emergence of new partners and business models that have diversified the number of ways consumers ”The market will rely on an increasingly complex range of multi- can acquire music. We look forward to seeing these new faceted models. That means more opportunities for fans to models start to blossom in 2009 and 2010.” connect with artists and vice versa - but being able to manage Thomas Hesse, President Global Digital Business, such complexity is a challenge for artists and labels. To be Sony Music Entertainment relevant to today’s music consumers and today’s artists, music companies must develop and offer a new set of marketing skills (especially in digital), starting with deep consumer insight, and “We are extremely active in developing new business models, a truly global and demand-driven approach.” new sources of revenues. We are working with all the big Elio Leoni Sceti, Chief Executive, EMI Music names in the field of internet, telecom equipment companies, big media companies and this is a big opportunity. I really believe we are at the turning point for the music industry.” Music companies are broadening the way they secure revenue, Jean-Bernard Levy, CEO of Vivendi (quoted in the Financial Times) introducing an approach which relies on business partners being able to deliver a fair average revenue per user (ARPU) and developing scalability. Some of these partners do not require consumers to pay at the point of listening, but bundle music into a broader range of services such as broadband subscription packages, mobile devices or cable TV subscriptions.
Examples of ’music access’ models launched in 2008 and early 2009 include Nokia’s Comes With Music available in the UK, Italy, Sweden, Singapore and Australia; Sony Ericsson’s PlayNow service first launched in Sweden as well as a service launched by local telecom TeliaSonera; Denmark’s TDC PLAY; Vodafone Spain’s unlimited music service; a music service from Finnish ISP DNA and a number of such partnerships in France with ISPs and mobile operators including Neuf Cegetel, Orange and SFR.
Meanwhile consumer choice in the traditional à-la-carte sector is improving. Many services now offer their music catalogues free of digital rights management (DRM), allowing for interoperability between devices. Early 2009 marked the introduction of variable pricing in the downloads market. On iTunes, while many songs are still sold at 99 cents, some new releases cost US$1.29 and many older catalogue songs now sell for 69 cents. Amazon and other retailers are also offering songs at different prices.
Devices like the iPhone are also helping drive mobile music consumption. While still a niche device, accounting for around 2% of UK mobile users, iPhone users are much more likely to consume music. 66% of iPhone owners listen to music on their mobile compared to 41% of smartphone users and 23% of all mobile users in the UK (comScore, March 2009).
11 RIN2009-Ad:Layout 1 5/1/09 1:37 PM Page 1
NPD consumer information equips you to understand and target the changing U.S. entertainment consumer
What would it mean to your company if you knew exactly what consumers do, Totalcoverage. what they want, and why? Totalreliability. Make decisions with total confidence. NPD’s unparalleled consumer behavior information spans the Physicalordigital. entertainment spectrum – music, film & video, video games, and current trends in entertainment. Now you can uncover opportunities and understand emerging behaviors – put NPD information to work for you.
Start the conversation today. Contact Charles Camaroto at +1 866-444-1411 ([email protected]) to find out what NPD consumer insight can do for your business.
% Share of Monthly Spend on Content Among U.S. Music Buyers
24% 24%
8% 19% 7% 16%
Video Games Movie Tickets DVD / BD Movies Music Recorded DVD Rental Music Concerts
Source: The NPD Group/Entertainment Trends in America, Wave 4
www.npd.com IFPI Recording Industry In Numbers 2009 13
Music companies are also working hard to monetise Music Companies Investing In Music the rapidly growing area of social networks. Here Research carried out by the BPI in the UK in 2008 a free-to-user experience found that 24% of record companies’ revenues were predominates, presenting spent on marketing and promotion in 2007. It is this a very different business marketing investment that raises artists’ profiles and model. Spending by advertisers has tilted creates demand. The same research found that record towards online platforms in the last few years, companies invested an average of 21% of their revenues with the internet now accounting for 10.3% of in A&R over the years 2005-2007 – all of which record global advertising spend or US$ 49.9 billion. This companies fund upfront in the hope that the recordings means online advertising has exceeded radio will be a commercial success and they will recover this advertising for the second consecutive year investment. A&R includes artist advances, recording and (ZenithOptimedia). As this sector grows, the opportunities for origination costs (e.g. studio, engineering and production content industries online expand. costs), video costs, tour support, A&R staff overheads and TV advertising expenditure. Increasingly, music platforms on social networks link the unlimited streaming discovery environment with purchase opportunities. The investment record companies put into the marketing As fans experience music in abundance and discover new and promotion of an album prior to its release is vital to the favourites, their likelihood to purchase increases. By integrating artist’s chances of success. Research by IFPI found that on the ‘free’ streaming experience with opportunities for consumers average, 56% of the total sales of an album’s life-cycle will to buy and permanently own tracks, music companies can open be achieved within the first four weeks of release. up additional revenue streams. Consumers are bombarded with information and various Research by NPD Group in the US found that ad-supported industries are competing for consumers’ limited spend. services have the potential to reach minimally 9-15 times the Moreover, competition is also fierce in the music scene, current US subscription population. Younger consumers aged with millions of artists hoping to expand their fan-bases. 13-34 years old are the most likely to be interested in an An example of this is the number of acts with profile ad-supported service. Consumers are willing to look at a pages on the social networking site MySpace. There are reasonable number of ads. 47% of internet users aged 13-55 more than 2.5 million hip hop acts alone on MySpace were extremely/very interested in a free service with the features and 1.8 million rock acts. Record companies need to they liked that required viewing ads. Moreover, consumers will ensure that their marketing spend goes towards focusing accept a limited number of free-to-own songs (they don’t demand the public’s attention on the artist’s work, ensuring the unlimited ownership), opening up opportunities for premium artist’s work reaches as many potential fans as possible. services/up-selling. All of that while trying to create a ‘connection’ between fan and artists – a fundamental part of long-term artist development and consumer loyalty. “In the 90s, 70% of video product could not find a home and was never played. Today there is a home on the internet for every piece of content, but without getting selected, filtered In 2008 online video established itself as the most popular and eventually pushed by a trusted entity, it remains unplayed. online entertainment application, with more than 1 in 4 (28%) Distributing content is not pushing content. It may not be Europeans watching short or full-length videos – an increase fashionable to admit it but the push model is as relevant as ever.” of over 150% since 2006 (Forrester Research). Music videos Peter Ruppert, Founder & President, Entertainment Media remained one of the top video categories online, evidenced by Research Ltd the top most-watched videos on YouTube. Over half of the top 30 most-watched videos on YouTube are licensed music videos from artists such as Avril Lavigne, Chris Brown and Rihanna. “The growth of non-retail services has been the biggest development in 2008 for us, but it also poses challenges. In April 2009 Universal Music Group and Google partnered People are choosing to consume music in many different to create a new music video service called Vevo, a central ways and it is our responsibility to monetise those rights.” repository for all of Universal’s visual content such as music Simon Wheeler, Director Of Strategy, Beggars Music Group videos, interviews and concert footage. YouTube will provide the technology behind the service, and will be the first online streaming video service to syndicate the content. Negotiations to “The artist has created an asset and consumers are indicating bring the catalogue of other labels into the service are ongoing. they appreciate that asset and assign a value to it. So we The service is due to launch towards the end of 2009. need to establish an appropriate system in which rights holders get paid for the use of this asset.” Richard Story, COO, Sony Music Continental Europe
13 14 IFPI Recording Industry In Numbers 2009
Unauthorised Downloading Blights The New Legitimate Online Business
The legitimate digital music sector has grown strongly but remains Unlawful file-sharing has proved most popular among younger far short of its potential. Unlawful downloading and swapping of consumers – the early adopters of digital technology. While music online is not the only cause of the unfulfilled potential of the 16% of the general internet population in Europe file-share on digital music revolution – but it is a major one. Illegal music services a regular basis, among the 15-24 year olds this figure jumps to pose unfair competition to legitimate start-ups. In some cases they 34%. This is three times the proportion of 15-24s consuming make millions of dollars from selling online advertising and bundled music via legitimate à-la-carte services. In the UK 37% of file- software on the back on unauthorised content distribution. sharers are aged 16-24 and more than 70% are aged under 35 (Harris Interactive/BPI). Peer-to-peer (P2P) file-sharing is the application producing most internet traffic – ahead of web browsing, media streaming, P2P networks have not only had an immensely damaging effect e-mail or instant messaging. Its share varies, but it is estimated on adoption of legitimate online services – be it à-la-carte, to range between 43-70% of all internet traffic depending on subscriptions or ad-supported, etc. – but they have also greatly the market (ipoque, Internet Study 2008/2009). P2P technology impacted the CD market for music. CD sales dropped by 34% has been of great interest to music companies as a legitimate globally in trade revenues to record companies between 1999 business tool. It has also, however, been a vehicle for mass- and 2008. This coincides with the key period of growth scale violation of creators’ copyrights. in usage of P2P.
In the US 18% of internet users aged 13+ used P2P services The link between the fall in recorded music sales and growth in 2008. That figure has remained stable for the past three years in file-sharing is verified by numerous studies by academics despite an increase in the volume of files illegally downloaded and by the industry. The majority of studies available around (NPD Group). In Europe, 16% of internet users regularly swap the world find that file-sharing has had a significant impact on music on P2P (Forrester Research), again a figure that has recorded music sales. These include studies by Michael (2006), remained relatively stable over the past few years. In the UK, Rob & Waldfogel (2006), Zentner (2003) and Liebowitz (2006). 15% of online users frequently file-share (Harris Interactive/BPI). Numerous consumer studies commissioned by the music In Japan 10% of internet users were found to file-share in 2008, industry worldwide also support the claim that unauthorised a slight increase compared to 2007 (Media Interactive/RIAJ). file-sharing harms sales.
14 IFPI Recording Industry In Numbers 2009 15
A well-publicised study by Oberholzer and Strumpf (2004) found While consumer behaviour is clearly shaped by the lure of free, no link between the fall in music sales and illegal downloading. consumers also clearly understand the importance of paying This study was reviewed by Liebowitz who concluded that “it creators. There is evidence that consumers generally believe is probably something of an understatement to say that [their] in the core principles of copyright, that is rewarding artists and results did not hold up well under this re-examination” (How creators for their work: Reliable is the Oberholzer and Strumpf Paper On File-Sharing?). › Research commissioned by the Canadian Government Research suggests the free availability of music is the driving (Environics’ Annual Social Values Monitor) found that 90% of force behind the popularity of such services. A study by consumers backed strong copyright laws to protect creators Entertainment Media Research in the UK found that 71% of music consumers who said they file-shared more heavily in 2008 › In the UK 91% of non-file-sharers believe that artists deserve cited ‘because it’s free’ as the main reason for their activity. In compensation for their work and that paying for music is the Norway, research by Norstat in 2009 found that the most cited ‘right and moral thing to do’ (Harris Interactive/BPI) reason for downloading music from unauthorised P2P sites was also ‘because it’s free’. Only 4% of Norwegians said they › Research by Ipsos in France found that 80% of the French downloaded illegally because there was a lack of good enough population aged 15+ believes that artists and authors must be legal alternatives. Research in Japan indicated that the main remunerated when their songs are downloaded on the internet reason for use of P2P is ‘to download free music’, followed by ‘to download free movies’, ‘to download free music videos’ and › In Norway, 84% of Norwegians feel that it is reasonable that ‘to download music files before they are released’. Moreover, those who have created the music should decide whether their 68% of P2P users in Japan claimed they didn’t purchase the music should be sold or given away free (Norstat AS, 2009) music after downloading it (RIAJ/Media Interactive).
“The papers that have examined the impact of file-sharing can be categorised by result and by methodology. By results the classification is quite simple. There is one study (Oberholzer and Strumpf, 2004) that claims to find a zero impact. All the other studies find some degree of negative relationship between file-sharing and sales of sound recordings.” Stan J. Liebowitz (University of Texas), ‘How To Best Ensure Remuneration For Creators In The Market For Music: Copyright And Its Alternatives’
Recorded Music Sales Top 20 Markets
TRADE VALUES MARKET SPLIT RETAIL VALUES POSITION country us$ M LOCAL CURRENCY M % CHANGE PHYSICAL DIGITAL PERF. RIGHTS US$ M LOCAL CURRENCY 1 US 4,976.8 USD 4,976.8 -18.6% 63% 36% 1% 8,597.8 8,597.8 2 Japan 4,109.0 JPY 425,159.5 0.9% 78% 20% 2% 5,600.7 579,504.0 3 UK 1,845.4 GBP 1,015.0 -2.5% 79% 14% 7% 2,430.3 1,336.7 4 Germany 1,627.8 EUR 1,106.9 -4.2% 87% 8% 5% 2,355.4 1,601.7 5 France 1,049.6 EUR 713.7 -11.4% 77% 15% 8% 1,559.6 1,060.5 6 Canada 456.3 CAD 488.2 -8.1% 79% 17% 4% 600.9 642.9 7 Australia 389.2 AUD 467.0 -6.0% 84% 13% 3% 578.4 694.1 8 Italy 326.1 EUR 221.7 -17.0% 82% 9% 9% 462.8 314.7 9 Spain 302.4 EUR 205.6 -7.8% 78% 10% 12% 409.9 278.7 10 Netherlands 271.9 EUR 184.9 -9.9% 76% 6% 18% 373.5 254.0 11 Brazil 221.8 BRL 408.2 8.1% 81% 13% 6% 328.3 604.0 12 Russia 220.8 RUB 5,492.2 -2.4% 95% 3% 2% 410.2 10,201.0 13 Switzerland 192.5 CHF 207.9 -5.4% 90% 7% 3% 243.6 263.1 14 Belgium 192.1 EUR 130.6 -4.8% 76% 10% 14% 268.9 182.9 15 Austria 147.3 EUR 100.2 -9.9% 84% 7% 9% 272.9 185.5 16 Mexico 145.9 MXP 1,629.5 -22.0% 89% 11% 0% 231.5 2,586.0 17 Sweden 143.2 SEK 944.0 -6.9% 84% 8% 9% 215.7 1,421.4 18 South Korea 140.6 KRW 155,111.9 16.0% 40% 60% 0% 294.8 325,078.2 19 India 140.4 INR 6,151.9 6.3% 64% 21% 16% 179.3 914.5 20 Denmark 124.5 DKK 635.0 -9.5% 73% 16% 12% 179.3 914.5 Other 1,391.5 – – -5.0% 78% 15% 8% 2,205.8 – Total 18,415.2 – – -8.3% 75% 21% 4% 27,824.6 –
Source: IFPI
15 16 IFPI Recording Industry In Numbers 2009
Coldplay
Top 50 Global Best Selling Albums
Coldplay’s fourth studio album, Viva La Vida or Death and All Best Sellers By Genre His Friends, was the best-selling album of 2008 reaching sales of 6.8 million units globally. This sales mark is the highest for › Best Selling Rock Album: Coldplay, Viva La Vida or a number one album since 2005, when Coldplay topped the Death and All His Friends global chart with X&Y. › Best Selling Pop Album: Duffy, Rockferry
Combined sales of the global top 50 albums fell by 7.7% › Best Selling Rap/Hip-Hop Album: Lil Wayne, Tha Carter III in 2008, following a small increase in 2007. The top 10 › Best Selling Classical Album: Il Divo, The Promise album sales fell by a more modest 5.4%, with three acts crossing the five million sales mark – Coldplay’s Viva La Vida or › Best Selling Country Album: Taylor Swift, Fearless Death and All His Friends, AC/DC’s Black Ice and Mamma Mia! › Best Selling Compilation: Mamma Mia! The Movie Soundtrack The Movie Soundtrack.
Two debut albums featured in the top 10 – Duffy’s Rockferry and Frontline & Catalogue Sales Leona Lewis’ Spirit – both UK acts. This compares with only one debut album in the top 10 in 2007, Mika’s Life in Cartoon Motion, Catalogue sales (titles over 18 months old) represented 42% also a UK act. of overall album sales in the US, up from 39% in 2007 and 36% in 2001. The growth in catalogue sales is also present While the share of digital album sales remains relatively low in the digital sector, with catalogue representing 48% of on average, it grew in 2008 to 6.1% of all album sales, from all digital albums sold in 2008, compared to 46% in 2007 4.3% in 2007. In the top 10, digital albums accounted for 6.5% (Nielsen SoundScan). of all sales. However, there were big variations in digital share. Madonna’s Hard Candy saw 18% of sales in digital format. In the UK, catalogue sales (titles released two years prior to Other albums with a digital share of over 15% were: the current year) accounted for 29% of sales in 2008, slightly OneRepublic’s Dreaming Out Loud (17%), Jason Mraz’s up on 2007 (28%) (BPI based on data from The Official UK We Sing, We Dance, We Steal Things (16%), Twilight OST (15%) Charts Company). and Jack Johnson’s Sleep Through The Static (15%).
16 IFPI Recording Industry In Numbers 2009 17
Adele
Number Of Albums Receiving A Platinum Award New Artists Receiving Platinum Awards 2007-2008 2008
Albums released Albums released Platinum New Artist Country where in 2008 receiving in 2007 receiving Sales (first album Platinum Award Company a Platinum a Platinum Level* released in 2008) was received Award in 2008 Award in 2007 US 21 36 1,000,000 Adele UK XL Recordings Japan 52 51 250,000 Amaia Montero Spain Sony Music UK 27 32 300,000 Amanda Jenssen Sweden Sony Music Germany 21 17 200,000 Cistercian Monks Austria, Belgium Universal Music France 27 28 200,000 of Heiligenkreuz Australia 42 48 70,000 Austria, Belgium, Brazil 14 7 100,000 Duffy Germany, New Universal Music Canada 14 25 80,000 Zealand, Sweden, UK Sweden 26 21 40,000 Gabriella Cilmi Australia Warner Music New Zealand 18 23 15,000 Geoffrey Gurrumul Australia MGM Belgium 19 17 20,000 Yunupingu Julien Dore France Sony Music Source: IFPI. *Level applies to domestic repertoire threshold. For list of all national levels see Lady GaGa Australia Universal Music page 84. Los Pikadientes US Sony Music de Caborca Michael Hirte Austria Sony Music N-Dubz UK Universal Music Pitingo Spain Universal Music New Zealand, The Priests Sony Music Sweden, UK The Script UK Sony Music The Ting Tings UK Sony Music Thomas Godoj Germany Sony Music
Source: IFPI
17 18 IFPI Recording Industry In Numbers 2009
Top 50 Global Best Selling Albums 2008 Physical & digital formats included
ARTIST TITLE COMPANY ARTIST TITLE COMPANY 1 Coldplay Viva La Vida Or Death EMI Music 25 Enya And Winter Came... Warner Music And All His Friends 26 Mariah Carey E=MC2 Universal Music 2 AC/DC Black Ice Sony Music 27 Take That The Circus Universal Music 3 Various Artists Mamma Mia! Universal Music 28 The Killers Day & Age Universal Music The Movie Soundtrack 29 Usher Here I Stand Sony Music 4 Duffy Rockferry Universal Music 30 T.I. Paper Trail Warner Music 5 Metallica Death Magnetic Universal Music/ 31 Kanye West 808’s & Heartbreak Universal Music Warner Music 32 Michael Jackson Thriller Sony Music 6 Leona Lewis Spirit Sony Music (25th Anniversary Edition) 7 Amy Winehouse Back To Black Universal Music 33 Katy Perry One Of The Boys EMI Music 8 Various Artists High School Musical 3: Walt Disney Records/ 34 Exile Exile Ballad Best Avex Marketing Inc. Senior Year Universal/EMI 35 Ne-Yo Year Of The Gentleman Universal Music 9 Lil Wayne Tha Carter III Universal Music 36 Amy Macdonald This Is The Life Universal Music 10 Rihanna Good Girl Gone Bad Universal Music 37 Abba Gold Universal Music 11 Madonna Hard Candy Warner Music 38 Namie Amuro Best Fiction Avex Marketing Inc. 12 Beyoncé I Am... Sasha Fierce Sony Music 39 Jonas Brothers Jonas Brothers Hollywood Records/ 13 P!nk Funhouse Sony Music Universal Music 14 Guns N’ Roses Chinese Democracy Universal Music 40 Seal Soul Warner Music 15 Britney Spears Circus Sony Music 41 Sugarland Love On The Inside Universal Music 16 Jack Johnson Sleep Through The Static Universal Music 42 Celine Dion My Love Essential Sony Music 17 Il Divo The Promise Sony Music Collection 18 Taylor Swift Fearless Big Machine/ 43 Exile Exile Catchy Best Avex Marketing Inc. Universal Music 44 Dido Safe Trip Home Sony Music 19 Jonas Brothers A Little Bit Longer Hollywood Records/ 45 Taylor Swift Taylor Swift Big Machine/ Universal Music Universal Music 20 Various Artists Camp Rock OST Walt Disney Records/ 46 Chris Brown Exclusive Sony Music Universal/EMI 47 Twilight Twilight OST Warner Music 21 Kings Of Leon Only By The Night Sony Music 48 Jason Mraz We Sing, We Dance, Warner Music 22 Nickelback Dark Horse Warner Music/EMI Music We Steal Things 23 Miley Cyrus Breakout Walt Disney Records/ 49 One Republic Dreaming Out Loud Universal Music Universal Music 50 Various Artists Now That’s What EMI Music 24 Kid Rock Rock N Roll Jesus Warner Music I Call Music! 71
Source: IFPI
Duffy
Katy Perry
e n y a W Lil
18 IFPI Recording Industry In Numbers 2009 19
Top 10 Global Best Selling Best Selling Albums Digital Singles 2008 By Company 2008 Digital only Physical & digital formats included
ARTIST TITLE COMPANY SALES (M UNITS) EMI Music 1 Lil Wayne Lollipop Universal Music 9.1 Artists Title 2 Thelma Aoyama Sobaniirune Universal Music 8.2 Coldplay Viva La Vida Or Death And All His Friends 3 Flo Rida feat. T-Pain Low Warner Music 8.0 Katy Perry One Of The Boys 4 Leona Lewis Bleeding Love Sony Music 7.7 Various Artists High School Musical 3 – Senior Year 5 Timbaland Apologize Universal Music 6.2 Various Artists Now That’s What I Call Music! 71 6 GreeeeN Kiseki Universal Music 6.2 Utada Hikaru Heart Station 7 Katy Perry I Kissed A Girl EMI Music 5.7 Various Artists Now That’s What I Call Music! 28 8 Alicia Keys No One Sony Music 5.6 9 Usher feat. Young Jeezy Love In This Club Sony Music 5.6 Lenny Kravitz It Is Time For A Love Revolution 10 Chris Brown With You Sony Music 5.5 Various Artists The Old Time Radio Hour Christmas Program Various Artists Now That’s What I Call Music! 70 Source: IFPI. Chart includes online single tracks, audio and video mastertones, ringback tones and full track downloads to mobile. Period of 12 months to November 2008. Sales figures are rounded. Various Artists Now That’s What I Call Music! 69 Combined all versions of the same song.
Sony Music Artists Title AC/DC Black Ice Leona Lewis Spirit Beyoncé I Am... Sasha Fierce P!nk Funhouse Britney Spears Circus Il Divo The Promise Kings Of Leon Only By The Night Usher Here I Stand Michael Jackson Thriller (25th Anniversary Edition) Celine Dion My Love Essential Collection
Universal Music Artists Title Various Artists Mamma Mia! The Movie Soundtrack Duffy Rockferry Amy Winehouse Back To Black Lil Wayne Tha Carter III Rihanna Good Girl Gone Bad Guns N’ Roses Chinese Democracy Jack Johnson Sleep Through The Static Taylor Swift Fearless Il Divo Jonas Brothers A Little Bit Longer Miley Cyrus Breakout
Warner Music Artists Title Madonna Hard Candy Kid Rock Rock N Roll Jesus Enya And Winter Came... Nickelback Dark Horse Metallica Death Magnetic T.I. Paper Trail Seal Soul Various Artists Twilight Original Motion Picture Soundtrack Jason Mraz We Sing, We Dance, We Steal Things Disturbed Indestructible
Source: IFPI. List includes independent releases distributed by major labels.
19 20 IFPI Recording Industry In Numbers 2009
IFPI Platinum Europe Awards
IFPI’s Platinum Europe Awards were launched in 1996 to honour Award Winning 2008 Releases artists who achieve album sales of one million units in physical and digital formats across Europe. To this day the ‘Plats’ are an Artist Album Level Company established hallmark of success for artists in Europe. Duffy Rockferry 3 Universal Music AC/DC Black Ice 2 Sony Music 2008 Milestones Viva La Vida Or Death Coldplay 2 EMI Music and All His Friends › 52 albums received a Platinum Award in 2008, down from Metallica Death Magnetic 2 Universal Music 57 in 2007 Mamma Mia! The OST 2 Universal Music Movie Soundtrack › 13 albums (25%) achieving a Platinum Award were Take That The Circus 2 Universal Music 2008 releases Enya And Winter Came... 1 Warner Music › The highest selling release of 2008 was Duffy’s Rockferry, Guns N’ Roses Chinese Democracy 1 Universal Music with sales of over 3 million in Europe Kings Of Leon Only By The Night 1 Sony Music Madonna Hard Candy 1 Warner Music › The highest award level reached in 2008 went to Norah High School Musical Disney Music OST 1 Jones’ 2002 release Come Away With Me which reached 3 – Senior Year Group sales of 7 million Seal Soul 1 Warner Music The Killers Day & Age 1 Universal Music
Source: IFPI
Mamma Mia! Madonna
Amy Winehouse
Flo Rida
20 IFPI Recording Industry In Numbers 2009 21
Best Selling Albums Since Launch Of Awards 2008 Award Winners AWARD 2008 (1996-2008) ARTIST TITLE COMPANY LEVEL ENTRY Artist Album Level Company Norah Jones Come Away With Me EMI Music 7 Celine Dion Falling Into You 9 Sony Music Amy Winehouse Back To Black Universal Music 6 Celine Dion Let’s Talk About Love 9 Sony Music Duffy Rockferry Universal Music 3 • Take That Beautiful World Universal Music 3 The Beatles 1 9 EMI Music U2 The Best Of 1990-2000 Universal Music 3 Celine Dion D’eux 8 Sony Music AC/DC Black Ice Sony Music 2 • Bon Jovi Crossroad 8 Universal Music Amy Macdonald This Is The Life Universal Music 2 Spice Girls Spice 8 EMI Music Bryan Adams Unplugged Universal Music 2 U2 The Best Of 1990-2000 7 Universal Music Coldplay Viva La Vida Or Death EMI Music 2 • Shania Twain Come On Over 7 Universal Music And All His Friends Alanis Morissette Jagged Little Pill 7 Sony Music James Blunt All The Lost Souls Warner Music 2 Leona Lewis Spirit Sony Music 2 Madonna Ray Of Light 7 Warner Music Metallica Death Magnetic Universal Music 2 • Norah Jones Come Away With Me 7 EMI Music Michael Bublé It’s Time Warner Music 2 Michael Bublé Call Me Irresponsible Warner Music 2 Source: IFPI OST Moulin Rouge Universal Music 2 OST Mamma Mia! Universal Music 2 • The Movie Soundtrack OST High School Musical Disney Music Group 2 Scissor Sisters Ta-Dah! Universal Music 2 Snow Patrol Final Straw Universal Music 2 Take That The Circus Universal Music 2 • Westlife Unbreakable – Sony Music 2 Greatest Hits Alicia Keys As I Am Sony Music 1 • Amy Winehouse Frank Universal Music 1 • Diana Krall The Girl In The Universal Music 1 • Other Room Enya And Winter Came... Warner Music 1 • Franz Ferdinand You Could Have It So Domino Records 1 • Much Better Girls Aloud The Sound Of Girls Aloud Universal Music 1 • Gregory Lemarchal La Voix D’Un Ange Universal Music 1 • Guns N’ Roses Chinese Democracy Universal Music 1 • Il Divo Siempre Sony Music 1 • James The Best Of James Universal Music 1 • Johnny Cash I Walk The Line: Legend Universal Music 1 • Of Johnny Cash Kaiser Chiefs Yours Truly, Angry Mob Universal Music 1 • Kanye West Late Registration Universal Music 1 • Kings Of Leon Only By The Night Sony Music 1 • Linkin Park Linkin Park Live In Texas Warner Music 1 • Madonna Hard Candy Warner Music 1 • Muse Absolution Warner Music 1 • Neil Diamond The Best Of Universal Music 1 • Neil Diamond OST High School Musical 2 Disney Music 1 • Group OST High School Musical 3 – Disney Music 1 • Senior Year Group Taylor Swift Paul Potts One Chance Sony Music 1 • Queens Of The Songs For The Deaf Universal Music 1 • Stone Age Scorpions Best EMI Music 1 • Seal Soul Warner Music 1 • Sheryl Crow The Very Best Of Sheryl Crow Universal Music 1 • Stevie Wonder The Definitive Collection Universal Music 1 • The Cure Greatest Hits Universal Music 1 • The Killers Hot Fuss Universal Music 1 • The Killers Day & Age Universal Music 1 • Westlife The Love Album Sony Music 1 • Westlife Back Home Sony Music 1 •
Notes: Award level refers to million units sold, cumulative, across Europe since the launch of the awards in 1996 up to 2008. 2008 entry refers to first IFPI Platinum Europe Award being given in 2008.
21 'LOBAL LEADERS IN MUSIC AND $6$ DATA
&OR