Bookscan-Info-Sheet-UK-2020.Pdf

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Nielsen BookScan Total Consumer The UK TCM panel has more than KEY BENEFITS Market (TCM) data can be available 20 years of historical data, • Provide publishers with essential to you weekly via Nielsen BookScan allowing year-on-year comparison intelligence to assist their Online which is a simple web-based of sales information. commissioning, sales, analysis tool. Nielsen monitors on average 275k marketing, stock and inventory Nielsen BookScan sales data can be different print titles selling per management decisions analysed by various criteria including week with an average consumer category, publisher and format, value of £28.7m. • Use our data for bestseller lists and to add credibility to reports allowing you to see which genres are In 2018, Nielsen BookScan UK for media (newspapers, TV, selling in which format—giving you measured a total of 190.9 million radio & magazines) vital information to help you inform units to a value of £1.6 billion, your business decisions within 72 making the average Actual Selling • Help retailers decide which titles hours of the end of the week. Price (ASP) £8.53. to buy, how long to keep titles in

You can track market trends to see You can also have market insight stock, and how to promote their which titles are driving the results via our Bespoke reports. stock and patterns can easily be • Libraries use TCM sales data to interpreted. In addition, the actual inform purchasing, stock and selling price is included so when promotion decisions and use analysing book sales the trends for Nielsen LibScan loans tracking the level of discounting by title, to judge their performance both author, genre, format, region and at local and national level publisher can easily be seen.

NIELSEN BOOKSCAN Nielsen BookScan collects UK; remaining sites are specialised PROVIDES ESSENTIAL transactional data at the point of such as gift shops, specialist INFORMATION YOU NEED TO sale, directly from tills and dispatch booksellers and tourist information KEEP AHEAD IN AN systems of all major book retailers. centres. Nielsen BookScan TCM INCREASINGLY COMPETITIVE This ensures detailed and highly represents sales through 6,500 accurate sales information on which retailers in the UK each week and RETAIL BOOK MARKET. books are selling and at what price, charts are available within 72 hours of METHODOLOGY: giving you the most up to date and the period end. The Nielsen BookScan service is the relevant data. world’s largest continuous book sales tracking service in the world, operating The Nielsen BookScan Total in the UK, Ireland, Australia, New Consumer Market (TCM) data Zealand, India, South Africa, Italy, covers approximately 90% of all Spain, Mexico, Brazil and Poland. retail print book purchases in the

PARTICIPANTS IN THE NIELSEN BOOKSCAN TOTAL CONSUMER MARKET PANEL:

Amazon.co.uk Institute of Contemporary The Science Museum Group Historically included: Asda Arts The Stationery Office Alpha Retail BBC Retail John Smith & Son Unbound B&Q Blackwell’s Morrisons V&A Museum Books Etc Books Etc Online National Gallery Waitrose Books Etc Travel British Museum National Portrait Gallery Waterstones Borders CLC Bookshops Natural History Museum Waterstones Online British Bookshops Computer Manuals Daunt Books Rick Stein Restaurants WH Smith Online Early Learning Centre Eason & Son (NI) Royal Academy of Arts WH Smith Retail Fopp Music & Books Eden Project Royal Botanic Garden Kew WH Smith Travel Hughes & Hughes Travel English Heritage Royal Horticultural Society Wordery Martins (inc. Forbuoys & McColls) Forbidden Planet Sainsbury’s Mothercare Foyles Stanfords Plus sales from: PC World Games Workshop Tate Gallery Daily Mail Play.com HMV Music Tesco Daily Telegraph Somerfield Imperial War Museum Tesco Online Guardian Media St. Andrew’s The Book Depository Independents (General & SSG (formerly SPCK) Specialist) The Book People (excluding Wesley Owen Core range) Woolworths (via EUK)

zavvi (formerly Virgin Retail) Last update: August 2019

For more information contact us: Tel: +44 (0) 1483 712 222 Email: [email protected] Visit: www.nielsenbook.co.uk