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A FEW WORDS CONTENTS FROM YOUR NEW

1-2 CHAIR INTRODUCTION AZI EFTEKHARI CHAIR ERA CHAIR

3-5 2020 ERA OVERVIEW Just about 25 years ago my first paid job found me standing Our guide in all this will remain the ERA Manifesto and the five behind the counter of an indie record store called Going For key challenges it outlined: A Song just next door to the old Astoria Theatre on ’s 1 Maintaining diversity 6-7 INNOVATION IN Charing Cross Road. 2 Sustainability A lot has changed since then – both the shop and the theatre 3 Enabling licensing were reduced to rubble in the making of the new Crossrail 8-9 INNOVATION IN line – and I find myself taking on the job of representing 4 Modernising the supply chain hundreds of indie stores, a brace of music, video and games 5 Putting consumers and creators front and centre. specialists, supermarkets and digital services as Chair of ERA. Naturally ERA itself faces its own challenges and these will also 10-85 UK STATISTICS It’s a peculiar year to be taking on a new role. As my be top of mind - from helping our key revenue generator, the predecessor, James Morton, points out overleaf, the past 12 , grow its international footprint to 11-17 Introduction months have shown the industry at its best but ensuring we embrace new platforms and digital services who 18-39 Games that success has come against the horrible background of the may develop a substantial UK footprint sometimes without 40-61 Video pandemic. having any staff . 62-85 Music The prospects for months are far from clear. I look forward to working closely with your CEO Kim Bayley and You can expect me, however, to accentuate the positive. team on these and many other issues. 86-98 ERA MEMBER SERVICES Thanks than anything to our members’ skillful embrace of What ’t be doing in the short term is meeting many of you the of technology we find ourselves at an historic face to face. It looks like our diet of Teams, Skype, Zoom, Google high point for the entertainment business. Meet and Facetime will be with us for some time to come. 99 ERA CALENDAR That’s not to pretend You can be assured however that while my presence as your we don’t face chal- Chair may be virtual, my commitment to represent the UK’s lenges. The DCMS rich variety of digital services and retailers will be 100% actual! ERA

100-101 BOARD MEMBERS Select Committee Finally let me commend to you this latest edition of the ERA YEARBOOK 2021 enquiry into the Yearbook, for two decades now the definitive overview of the economics of mu- music, video and games markets. sic streaming has 102-103 ERA MEMBERS It paints a picture of a world which would have been simply in- highlighted some of credible to the 16 year old me with her Saturday job in a record the misconceptions store. There’s no doubt we’ve all come a long way and I for one about our business. 104 USEFUL ADDRESSES am very much looking forward to the next exciting chapter. We shall continue to 8989 counter them. Azi

Azi Eftekhari became Chair of ERA on 15th March 2021, succeeding James Morton. She began her career in theatre production before switching to business and joining Universal Music as a press officer in its catalogue division, progessing to become Director Digital and Publicity at Universal’s Mercury Music Group. In 2012 she joined Google, spending eight years there, rising to Head of Label Relations (EMEA) for YouTube, most recently overseeing the launch of YouTube Music across Europe. In 2021 she co-founded a new company Remedy Inc focused on digital innovation, content creation and events. INTRODUCTION 2020 ERA OVERVIEW A FEW WORDS 2020 ERA FROM YOUR OVERVIEW OUTGOING CHAIR A YEAR LIKE NO OTHER

After two and a half year as Chair of ERA and It required herculean efforts on all sides to keep INTRODUCTION renowned history of bringing people together nearly as a member of the Executive the content flowing, but flow it did, providing during times of hardship and is a source Welcome to a new-look ERA yearbook which Board, my sadness at stepping away from the people with the diversion, support and escapism of comfort and escape. In 2020, ERA’s members reflects upon an extraordinary 12 months not just organisation is tempered by the current state of that we have all needed over the past year. moved mountains to deliver fans the music, video for ERA and its members, but for the UK and the entertainment . and games that they love and need - serving as a In one sense – and who would have credited it world. For an industry already worth £7.5bn in 2018 just 12 months ago – the entertainment industry beacon of light during some of the nation’s very This year the yearbook has undergone a to have grown a further 20% in just two years has arguably become a critical service. darkest times. makeover to breathe new life into our annual beggars belief, but that is just what it has Lockdown clearly played a part in the financial As I depart, I you in the capable hands of round-up of entertainment facts and figures. We done and you can read all about that mighty Azi Eftekhari. Having had the opportunity to success of the entertainment business in 2020 as JAMES MORTON have simplified the statistics sections so that all KIM BAYLEY achievement within the pages of this yearbook. fans flocked to fill their hours. But even lockdown work with Azi over the past years, I know that, tables can be found in one place and introduced CHIEF EXECUTIVE ERA is not enough to explain the scale of that success It is a performance built upon the accomplish- with her deep background both in content and a more comprehensive and high-level overview with revenues reaching a new high of over £9bn ments of an incredibly broad spectrum of people in digital services, bring a broad and rich of the market which can be found on pages 10-85 right across the entertainment value chain from perspective to the role. I wish her well. for the first time with the fastest annual growth Whilst 2020 a year most of us would rather rate since records began. Of course Covid bass players, games developers and camera op- I would also like to pay tribute to the ERA team led forget, it proved the truth of the adage that crisis accelerated the drive to digital, but it was also erators to product managers, machine minders by Kim Bayley for all of their incredible work and is the best test of character. I am incredible proud due to the huge leaps made in the quality and and van drivers to name but a few. support over the past few years. ERA’s members of how ERA’s members – and the whole ERA variety of subscription video and music streaming Yet it is also a testament to the formidable efforts are truly fortunate to have such a knowledgeable team - rose to a challenge none of us have seen services and the enhancement of direct to of all of ERA’s members from small independents and committed group of people working for the likes of before. Entertainment has a long and console and mobile gaming services. to supermarkets and global streaming giants in them. High street retail also rose to the challenge - engaging the British public and delivering them Finally, and most importantly, my thanks go out

ERA YEARBOOKERA YEARBOOK 2021 2021 despite national lockdowns and enforced store ERA YEARBOOK 2021 the entertainment that they love. to all of ERA’s members. Thank you for allowing closures for months on end, many shops achieved Coronavirus and the accompanying lockdowns me the opportunity to represent you. It has been STREAMING the seemingly impossible by reinventing their defined 2020 and whilst these were undeniably a privilege and an honour. businesses literally overnight, launching new the single biggest factor behind the surge in DRIVES mail-order and introducing curb-side revenues, the ability of streaming services and pick-up and same day delivery. MARKET UP retailers to satisfy demand was by no means a foregone conclusion. It was not all good news for the entertainment 18% industry, however. Many of us have been 2 mourning the temporary loss of live music and 3 festivals as well as the blow of cinema closures all across the UK. We can only sympathise with our friends and partners across those sectors who are still navigating their way through this most difficult time and I wish all of them the speediest of recoveries REVIEW OF THE YEAR 2020 ERA OVERVIEW

THINKING 100% THINK THINK 100% OF YOU THINK THINK OF OUR SHOPPERS DISTANCE SHOP OF OUR SHOPPERS WE’RE COMMITTED DISTANCE SHOP TO CLEANING SANITISE THEIR HANDS. SANITISE THEIR HANDS. There are simple things you can do to protect yourself, other customers and our staff from Coronavirus. THINK ALONE Every time you visit, please: THINK ALONE THINK CLEAN THINK CLEAN COW 2 METRES COW

2 METRES 2 METRES

THINK DISTANCE. THINK CONTACTLESS. Always 2m apart. Pay with a card or phone. Our tills, doors and surfaces every 30 minutes.

Please keep 2 metres apart It’s safer to shop alone if you can. Signed: Please keep 2 metres apart It’s safer to shop alone if you can. Use our sanitation station from other customers in the shop. Use our sanitation station THINK SHOP ALONE. THINK CLEAN. from other customers in the shop. (Manager) One person per household inside We’re regularly cleaning, to clean your hands. Exceptions: Parents and young . to clean your hands. (where possible). so please sanitise your hands. Exceptions: Parents and young children. Vulnerable people and their carers. Vulnerable people and their carers. With a little help we can keep each other safe and continue serving the community.

The Behaviours Agency in partnership The Behaviours Agency in partnership The Behaviours Agency in partnership The Behaviours Agency in partnership The Behaviours Agency in partnership The Behaviours Agency in partnership The Behaviours Agency in partnership The Behaviours Agency in partnership with Indie Retail’s weareopen.uk The Behaviours Agency ©2020 with Indie Retail’s weareopen.uk The Behaviours Agency ©2020 with Indie Retail’s weareopen.uk The Behaviours Agency ©2020 with Indie Retail’s weareopen.uk The Behaviours Agency ©2020 with Indie Retail’s weareopen.uk The Behaviours Agency ©2020 with Indie Retail’s weareopen.uk The Behaviours Agency ©2020 with Indie Retail’s weareopen.uk The Behaviours Agency ©2020 with Indie Retail’s weareopen.uk The Behaviours Agency ©2020

Because of the ongoing disruption, the ERA ERA BOARD AND also continues to manage ERA promotions such COVID office remained incredibly busy as we worked to as and National Day re- think and re-engineer nearly all of our events, SECRETARIAT and who also successfully launched the hugely ACCELERATED insights and promotions – all whilst navigating It is with great pleasure that I welcome Azi successful initiative The Record Club in the midst CONSUMER the Government COVID-19 guidance on behalf Efkekhari to the position of our new Chair. Azi is of the pandemic. To Phoebe Scott who continues of our members. If that wasn’t enough, late 2020 of course not only ERA’s first ever female Chair, to coordinate most of our digital output and BEHAVIOUR brought us the curve-ball of the DCMS enquiry but more importantly brings heaps of experience social communications and was deservedly into the economics of music streaming and that from her time at both Universal Music and at featured in as a . And to CHANGE has continued to keep us busy well into the start Google and I’m sure will be a great addition to my unparalleled office team: Courtenay , of 2021. the ERA team. I’d also like to say a huge thank Beth Perrin and Carole Lampard without whose Later in this book you will find highlights from you to our outgoing Chair James Morton for his support, guidance and skill would not have made the various areas of ERA’s activity, including data two-and-a-half years at the helm – James has getting through this year possible. and insight, policy and advocacy, promotions and been in driving forward the aims In all my years as your ERA CEO there has marketing as well as the multitude of other ERA of the ERA Manifesto and steering the Official been a more critical time for the entertainment member services. Charts finances as they embark on a new era business to step up and to a challenge. I am of international expansion - James you will be The ERA team moved into our new office in honoured to represent ERA retailers and take missed! Covent Garden at the beginning of March just great pride in the ingenuity and entrepreneurial before the pandemic struck. We were sad to would also like to take this opportunity to spirit that of you has shown. goodbye to our of 7 years in Soho Square thank our committed ERA Executive Board I sign off with the hope that 2021 will be kinder

ERA YEARBOOKERA YEARBOOK 2021 2021 but we are very much looking forward to settling and Board Members, who despite the chaos to us all and offer some much-needed peace, ERA YEARBOOK 2021 into our new and modern space in Maiden Lane – of 2020 continued to be on hand lending their stability, and a return to “business as usual”. when we’re finally allowed to of course! unrivalled expertise, experience and dedication to supporting ERA and its members throughout the year. And of course I’d like to thank my amazing ERA team who have worked extraordinarily hard this year – thank you to my research team Luke Butler 4 and Laura Toop who have been on call 5 more insight projects for our members than ever before. To Steve Redmond, my long-term strategic advisor and PR consultant whose expertise have been instrumental in supporting us throughout this rocky year. To Megan Page, who not only supports all of ERA’s PR activities but 2020 INNOVATION IN MUSIC 2020 INNOVATION IN MUSIC

Soundcloud introduces new DJ plans, SoundCloud DJ giving YouTube new podcast app unlimited offline access to INNOVATION IN MUSIC expands its ‘Shows’ tab to SoundCloud’s catalog of open- listeners in 32 additional European format hip-hop and electronic hits, and 19 Latin American territories, remixes and deep cuts through ‘Analytics by Deezer’ launches to help listeners discover and keep select DJ applications. on iOS and Android, giving track of their . Music created a creators and producers an suite of exclusive Amazon instant overview of their Originals (including tracks from launch Spotify podcast’s performance. , and for Pets with the Disclosure), as well as working introduction of Pet with artists on partnerships - Spotify Spotify launched a such as ’s Mindshower Digital Detox virtual space. users could get an new multi-media Soundcloud introduces on Deezer launches a dedicated algorithmically-curated format with SoundCloud, powered by Dolby – a new live streamed channel called the ‘HiFi Room’, playlist based on their Your Daily Wellness, mastering tool that gives instant and performances with some of the featuring exclusive playlists tastes and their pet’s a personalized affordable access to the iconic audio brand’s UK’s most popular artists, including and recommendations for the YouTube added new features character attributes. mix of grounding advanced technology, Soundcloud Prime Day Live (October) and Festive ultimate high fidelity experience. to video premieres such as live motivational podcasts directly from the makes insights Fundraiser (December) to raise vital redirect which allows artists to and feel-good music. SoundCloud workflow. available in the funds for charities. SoundCloud broadcast live to fans ahead of . premiering a new video, trailers and count down YouTube improve artist analytics, to add UGC and launch a mobile app.

JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

Spotify launch Spotify for YouTube improve live signs Triller Spotify launches Daily Drive 7digital signed Amazon Music Kids with a host of new streams and virtual contract, further adding combining music with HarrisonParrott the debuted a new features and tools added events by bringing a to 7digital’s social media relevant, timely world updates leading world- feature offering to ensure parents and donate functionality opportunities from reputable sources in the wide fans tens their children could enjoy allowing artists to form of podcasts management of thousands of a seamless, safe and fun fundraise for their company. high quality music listening experience. chosen charities and incorporated into the Amazon Music in-app. enabling paid digital 7digital signs Apex app enabling fans to engage with artists in goods on artists contract the first of several new ways and move seamlessly between channels. contracts in home fitness, livestreaming and recorded music and signals the power of music in the Spotify acquired The context of

ERA YEARBOOK 2021 Ringer a leading creator fitness and Deezer becomes the only ERA YEARBOOK 2021 of sports, entertainment wellness music streaming service with a and pop culture content. content dedicated app for Audiobooks with the launch of ‘Audiobooks by Deezer’ in . 7digital launched eMusic Live livestream platform the world’s leading Amazon Music launched podcasts commercial platform for with innovative podcast publisher streaming fully branded joining in December live shows with multiple cementing their position as a premier 6 Over the course of 2020 revenue opportunities. destination for creators. 7 YouTube improved their personalised playlists and launched new playlist Spotify podcasts bring A-list names to brands such as RELEASED. the platform including Michelle Obama, Spotify launch Listening is Archewell Audio from the Duke and Everything Duchess of Sussex and exclusives with The Joe Rogan Experience. 2020 INNOVATION IN VIDEO 2020 INNOVATION IN VIDEO

INNOVATION IN VIDEO

Launch of Digital only on Store.

Simplified web registration journey and introduced easy TV launched a sign up on TV for Prime Video Cinema launch. New release movies new suite of free channels, Prime Video Virgin Media Store. direct to home without a subscription required. including Euronews; and launched Watch added international premium Party, a native social service STARZPLAY to its viewing experience subscription offer. on desktop.

JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

Disney + launches. World tour was the BritBox adds new original Launch of TV 360. New Virgin TV UI, first title ever offered as content to service. enabling integration of EST catalogue PVOD. in core UI.

Disney+ was made available on the SkyQ platform. Sky and Amazon announced a new Prime Video launch live long-term partnership that saw Prime international Rugby Union Video launch on Sky and NOW TV. on the service including

ERA YEARBOOK 2021 PostCAM using 8 custom ERA YEARBOOK 2021 cameras to capture close-up shots of the goal line.

Wavelength and launch club to combat loneliness.

8 9 UK STATISTICS UK STATISTICS

STATISTICS RETAIL ENTERTAINMENT SALES Luke Butler ERA Research Consultant VALUE £9.26bn YOY CHANGE 18.3%

DIGITAL PHYSICAL MARKET SHARE

DIGITAL SHARE 86% PHYSICAL MARKET SHARE 14%

ACCESS V OWNERSHIP

ACCESS SHARE 63% OWNERSHIP SHARE 37% ERA YEARBOOK 2021 ERA YEARBOOK 2021 NUMBER OF OUTLETS SELLING ENTERTAINMENT

MUSIC 6,415

10 11 VIDEO 7,880

2020 © Warner Bros. All Rights Reserved GAMES 4,611 UK STATISTICS UK STATISTICS ENTERTAINMENT RETAIL IN UK ENTERTAINMENT Music ERA CONTEXT MARKET 17% ENTERTAINMENT MONITOR: 2020 - (£M) Consumer Leisure Spending Eighth Consecutive Year of Growth TOTAL MARKET Each year the Leisure Industries Research Centre at £9,263.3m Sheeld Hallam University produces gures measuring CONSUMER SPENDING ON LEISURE ERA ENTERTAINMENT MONITOR 2020 - Videogames VALUE SALES (£m) 48% UK consumer spend across leisure activities, ranging change from holidays and gambling, to eating out and home £bn 2018 2019 2020 Video 19/20 2018 2019 2020 change 19/20 entertainment. 35% Video (all), Games and 7.6 7.8 9.3 18.3% Videogames 3,697.3 3,764.6 4,432.2 17.7% In 2020, those gures starkly illustrate the ects of the Recorded Music coronavirus pandemic with UK high streets shuttered, Entertainment Hardware, Video 2,371.7 2,610.6 3,279.1 25.6% much of the UK workforce either homeworking or 24.6 24.8 25.7 3.7% TV, PCs and Other furloughed, travel discouraged, and leisure destinations Music 1,317.8 1,453.7 1,552.0 6.8% By of 2020, £3.3bn had been spent on lm and TV closed or restricted. Total Home content overall, up 26% versus 2019, worth an extra £669m 32.2 32.6 35 7.3% Total value 7,386.8 7,828.8 9,263.3 18.3% to the category. Spending on UK leisure in 2020 plunged by 29% to Entertainment Source: Music - Official Charts. Includes BPI/ERA subscription streaming The music industry also su ered a heavy blow when the £231.7bn – almost £95bn down on 2019. consumer spend estimates. Video - Physical data from Official Charts Reading 6.8 6.7 6.0 -11.5% / BASE, Digital estimates from Futuresource Consulting. Videogames pandemic restrictions led to the live music sector being The Leisure Industries Research Centre categorises spend - Physical data from GfK Entertainment. Digital estimates from Omdia shut down in March. Industry body UK Music estimates House and garden 19.8 18.5 18.7 1.2% into two segments: ‘In the Home’ and ‘’ that live music revenues dropped by approximately 85% - and it was a story of contrasting fortunes. Total UK entertainment retail spend grew for the eighth Hobbies and pastimes 16.8 18.1 18.0 -0.4% consecutive year in 2020, up 18% to a record £9,263.3m, or £1bn – over the course 2020. With “Stay at Home” a prominent Government message the highest annual uptick for over a decade. With no opportunities to tour, many new releases were it was not surprising to see home based leisure activities IN THE HOME 75.6 75.9 77.7 2.3% Against a backdrop of shuttered high streets and venue postponed and coupled with shuttered record shops, benetting with £77.7bn spent ‘In the Home’ up 2.3% physical format sales su ered steep declines in Q2. versus 2019. closures, consumers increasingly turned to home enter- Eating out 61.1 63.3 37.9 -40.2% tainment to ll their free time with all three entertainment Many high street music retailers shifted to trading online This segment includes ‘Home Entertainment’ where ‘video, categories posting signicant gains versus 2019. and introduced ‘click & collect’ during closure periods, games and recorded music’ sits alongside ‘entertainment Alcoholic drink 56.7 58.1 47.4 -18.4% helping vinyl sales in particular to recover. hardware’ such as TVs, computers and games consoles. The games category was the rst to see a lift post lockdown Worth £35bn the segment enjoyed solid growth year-on- Eating and drinking 117.8 121.4 85.3 -29.8% in March. After steep declines in spend over streaming sector, powered by services like Spotify year with spend up 7.3% versus 2019. rst quarter, once schools closed that trend dramatically and Amazon Music, continued to enjoy surging premium Local entertainment 9.9 10.7 6.3 -40.8% reversed, with strong growth throughout the following subscription sign-ups with spend picking up in the second The £9.3bn contributed by ‘Video, games and recorded quarters. half. By the end of 2020 more than £1.5bn had been spent music’ industry was £1.4bn or 18.3% up on 2019, the Gambling 14.8 14.7 14.9 1.3% on recorded music overall, up 7% versus 2019. highest annual growth rate of all categories measured. By year end an incremental £668m had been spent Active Sport 21.0 23.1 15.7 -32.0% on games software taking 2020 value to £4.4bn, up Taking a ‘holiday overseas’ was either impossible, or a risky nearly18% versus 2019, representing just under half of total Neighbourhood leisure 45.6 48.6 37.0 -23.9% ERA YEARBOOK 2021 undertaking, for large parts of the year and the segment entertainment spend. ERA YEARBOOK 2021 su ered the biggest shock of all leisure activities measured CONSISTENT GROWTH here with spend down a £41bn, -65.8% versus 2019. Sightseeing 2.5 2.6 1.6 -40.0% The video category is heavily reliant on regular fresh content, so the initial lockdown measures hit the sector 10,000 VIDEOGAMES VIDEO MUSIC Local travel restrictions also compromised ‘Holidays in the Holidays in UK 15.2 15.8 8.9 -43.8% hard. With lm and TV production paused and UK cinemas 9,000 UK’ and ‘sightseeing’ with both segments experiencing big going dark (box oce revenues dropped from £1,251.8m Holidays overseas 58.1 62.3 21.3 -65.8% 1,552 losses, with spend down around 40%. in 2019 to £296.7m in 2020 according to the UK Cinema 8,000 The biggest sector in terms of overall value - ‘eating and Holidays and tourism 75.9 80.8 31.8 -60.6% Association) studios postponed theatrical releases leading 7,000 1,318 1,453 drinking’ - was down 30% on 2019 with spend down by 1,226 to fewer new releases to retail. Physical format sales 6,000 1,097 3,279 £36bn, this despite the high prole Government initiative immediately declined as depressed footfall and disrupted 12 AWAY FROM HOME 239.3 250.8 154.1 -38.6% 5,000 2,371 2,611 13 “‘Eat Out to Help Out’. supply chains took their toll. 2,123 4,000 2,501 Finally, shuttered gyms, sports centres, and music venues ALL LEISURE 314.9 326.7 231.7 -29.1% The video consumer soon switched to other in-home 3,000 contributed to ‘neighbourhood leisure’ shedding £11.6bn Source: Leisure Industries Research Centre, Sheeld Hallam University formats to satisfy their demand for screen entertainment. over the course of 2020, down 24% versus 2019. 2,000 4,432 Online digital purchases and rentals grew strongly and 3,060 3,538 3,697 3,765 In total, £154.1bn was spent on leisure activities ‘Away from subscriptions to streaming services like ix and Disney+ 1,000 Home’ down 38.6%, or £96.7bn less than in 2019. boomed. 0 2016 2017 2018 2019 2020 UK STATISTICS UK STATISTICS DIGITAL AND PHYSICAL FORMAT SPLITS GAMES VIDEO MUSIC With the entertainment consumer conned to home for 100% 100% 100% DIGITAL FORMATS (£m) 16.0% 14.6% 11.4% long periods of 2020 and high street specialist retailers 90% 20.8% 90% 19.2% 90% 21.9% 17.5% 27.2% 29.1% either closed, or under strict social-distancing protocols, the 2018 2019 2020 change 19/20 80% 80% 80% long-running trend towards digital consumption was given 70% 70% 70% further impetus as convenience became an even more Videogames 2,927.7 3,162.1 3,786.5 19.7% important factor in choice of format during the lockdown. Video 1,723.7 2,110.0 2,906.4 37.7% 60% 60% 60% 50% Spend on digital formats and on content via digital Music 934.5 1,135.5 1,280.4 12.8% 50% 50% 85.4% 88.6% 82.5% channels surged towards the £8bn mark, up 24% versus 40% 79.2% 84.0% 40% 80.8% 40% 78.1% Total 5,586.0 6,407.6 7,973.3 24.4% 72.8% 70.9% 2019. Revenues generated digitally now represent 86% 30% 30% 30% of total revenues generated in the entertainment retail 20% 20% 20% market. 10% 10% 10% While combined revenues derived from traditional physical PHYSICAL FORMATS (£m) 0% 0% 0% entertainment formats across music, video and games 2018 2019 2020 2018 2019 2020 2018 2019 2020 continued to decline overall - down 9.2% to £1.3bn - there 2018 2019 2020 change 19/20 DIGITAL PHYSICAL DIGITAL PHYSICAL DIGITAL PHYSICAL were some positive performances within that, with physical Videogames 769.9 602.6 645.7 7.2% boxed games in particular bucking the downward trend. Video 648.0 500.6 372.6 -25.6% Source: As highlighted above, sales of boxed games had been Music – Official Charts / ERA/BPI estimates. Music 383.2 318.1 271.6 -14.6% Video – Physical - Official Charts / BASE. Digital – Futuresource Consulting declining sharply from the start of the year but rebounded Games – Physical – GfK Entertainment. Digital – Omdia spectacularly in the week following the lockdown Total 1,801.1 1,421.3 1,289.9 -9.2%

announcement. Momentum fell away in Q3 as the nation Source: emerged from the rst lockdown and children returned Music – Official Charts / ERA/BPI estimates. Video – Physical - Official Charts / BASE. Digital – Futuresource Consulting to school, but disc sales were given a further boost in Q4 Games – Physical – GfK Entertainment. Digital – Omdia arrival of new services from two of the industry’s biggest Overall, spend on physical video formats dipped to when and Xbox launched their next-gen consoles. hitters – Apple and Disney. Subscription sign-ups across £372.6m, a decline of 25.6% versus 2019 and now According to gures from GfK Entertainment, £645.7m was the segment accelerated and by the end of the year around represents only 11.4% of the total market. spent on physical games over the course of 2020, up 7.2% £2.4bn in spend had been generated, up 42% year-on-year. Music’s well-established streaming model also dominates versus 2019. TOTAL ENTERTAINMENT Despite a comparatively light new release slate, consumer consumption in its category with subscription-based In 2019 we to see signs of the vast, ballooning RETAIL MARKET demand for EST also grew strongly with spend up 14.5%, services o ered by companies like Spotify, Amazon Music digital games market settling down somewhat. After years Digital vs Physical 2020 while VOD, or digital rental, bounced back into steep and YouTube Music driving spend through the £1.2bn of growth, spend in the segment overall grew by annual growth in 2020 after a sharp decline in revenues mark, up 16% versus 2020. Combined with MP3 sales – just a few percent compared to 2018, propped up mostly Physical in 2019. Combined, a record £2.9bn was spent on digital which enjoyed a rare, but very eeting, period of growth by strong gains in mobile. Fast forward to 2020 and it video formats in 2020, up 37.7% versus 2019. during the height of the lockdown – music consumers

ERA YEARBOOK 2021 becomes clear that the core gamer had much more time 14% Revenues generated by and Blu-rays were already spent around £1.3bn on digital music in 2020, up 12.8% ERA YEARBOOK 2021 on their hands and they appear to have spent freely to ll it. trending sharply downwards before the rst lockdown. versus 2019. Console and PC-based revenue streams took o with Subsequent high street closures, a temporary re-focus on Given the challenges faced by all music retailers on the full- downloads, (DLC) and space in supermarkets and scant new releases made the high street, spend on vinyl was remarkably strong in 2020 console subscriptions all registering high double-digit gains. trading environment over the following quarters even with sales surging beyond £110m, up 13% year-on-year. According to gures from research consultancy Omdia, the TOTAL more challenging. It wasn’t enough to o set the steepening declines in CD combined digital games market was worth £3.8bn in 2020, The physical online channel, home to retailers like Amazon sales, however, and the combined spend of £271.6m was up 19.7%, an incremental gain of £624m versus 2019 totals. MARKET and , provided an outlet for physical format devotees 15% down on 2019. Digital now accounts for 85.4% of combined physical / and helped steady the precipitous decline rates seen earlier Overall, music derives a bigger percentage of its revenues 14 15 digital format spend on games software and content. £9,263.3m in the year, particularly in Blu-. The emerging high-def from physical formats than both the games and video A surging digital segment also fuelled record gains for video format, 4K UHD, managed to post a 20% gain year-on-year, categories, with 17.5% of the overall total generated by retail in 2020 with 88.6% of the total £3.3bn spent coming quite an achievement with so much disruption a ecting sales of CDs and vinyl records. via digital formats, overtaking games as entertainment’s the category. most digital category. Digital An already-booming SVoD sector, home to streaming giants like Netix and Amazon, was further bolstered by the 86% UK STATISTICS UK STATISTICS

TOTAL ENTERTAINMENT RETAIL MARKET ACCESS VERSUS OWNERSHIP Access vs Ownership 2020

While the shift to digital consumption is the deepest Vinyl resilience aside, similar dynamics played out in the structural upheaval that entertainment retail has music category, with rapidly diminishing revenues from ACCESS (£ MILLION) OWNERSHIP (£ MILLION) undergone this century, it is a later development that is ownership formats – worth around £344m in 2020 – 2018 2019 2020 change 19/20 2018 2019 2020 change 19/20 perhaps the most profound. dwarfed by the continued growth in subscription access Videogames 1,547.0 1,752.2 2,051.7 17.1% Videogames 2,150.4 2,012.4 2,380.5 18.3% The last decade has seen the UK entertainment consumer models. A record £1.2bn was spent on streaming music last Video 1,500.7 1,864.5 2,615.5 40.3% Video 870.9 746.1 663.6 -11.1% increasingly accept the concept of paying to access their year, up 15.5% versus 2019, meaning around 78% of total entertainment, rather than owning it outright, and hungrily music revenues are now generated by services like Spotify, Music 812.0 1,045.8 1,208.2 15.5% Music 505.8 407.8 343.8 -15.7% embrace the services that provide enormous catalogues of Amazon Music, Deezer and YouTube Music. Total 3,859.6 4,662.6 5,875.4 26.0% Total 3,527.1 3,166.3 3,387.9 7.0% music, video and games for them to enjoy on-demand. Compared to video and music, the shift to access models in In 2020, £5.9bn was spent on accessing entertainment, up the games category has been a much slower process and it 26% year-on-year and the channel now represents 63% remained a steadfastly majority-ownership market in 2020 of total annual market revenues. In what was a bumper with the £2.4bn spent on owned content representing year for entertainment retail in general, however, spend 53.7% of total value. GAMES VIDEO MUSIC on ownership formats also grew – up 7% to £3.4bn - but Three main pillars lie behind the strength of ownership 100% 100% 100% mostly conned to the booming games software formats and channels in the games market. Firstly, a 90% 90% 20.2% 90% 22.2% market. triple-A, full-game title remains an expensive item to buy, 28.6% 28.1% 80% 80% 36.7% 80% 38.4% often retailing at beyond the £50 mark. Many consumers The pandemic clearly played its part in boosting 70% 58.2% 53.5% 53.7% 70% 70% subscription sign-ups. The UK population suddenly found prefer the security of having a physical disc to show for that 60% 60% 60% itself with much more indoor leisure time on its hands and kind of outlay (and which they can easily trade-in when on-demand entertainment, instantly available over the done with it). 50% 50% 50% , was a way to ll it. Secondly, the impact the huge downloadable content 40% 40% 40% 77.8% 71.4% 79.8% 71.9% On-demand video, in particular, posted very strong growth (DLC) market has on the ownership segment. Worth over 30% 30% 63.3% 30% 61.6% in 2020. Spend on subscriptions to services like Netix, £820m last year (easily more than the boxed software or 20% 41.8% 46.5% 46.3% 20% 20% digital console channels) the purchasing of expansion Amazon, Now TV and Disney+, combined with one-o 10% 10% 10% rental payments to watch content from providers like Sky packs, weapons, power-ups and other additional content represented nearly half of total ownership spend in 2020. 0% 0% 0% Store and iTunes, rose to £2.6bn, up 40% year-on-year. 2018 2019 2020 2018 2019 2020 2018 2019 2020 And thirdly, despite the e orts of services like For those who prefer to own their video entertainment, ACCESS OWNERSHIP ACCESS OWNERSHIP ACCESS OWNERSHIP however, the electronic sell-through (EST) channel and PS Now, traction for full-game premium subscription provided a convenient way to purchase during lockdown models, comparable to those we have in music and video, and sales leapt by 15%. But it wasn’t enough to o set heavy is proving much harder to generate in the games market. DVD and Blu-ray declines and spend on video ownership

ERA YEARBOOK 2021 formats overall fell by 11% to £663m, representing just 20% ERA YEARBOOK 2021 of total video category value.

Ownership TOTAL 37% MARKET 16 £9,263.3m 17 Access 63% Source: Music – Official Charts / ERA/BPI estimates. Video – Physical - Official Charts / BASE, Digital – Futuresource Consulting Games – Physical – GfK, Digital – Omdia UK STATISTICS GAMES

GAMES RETAIL SALES OF GAMES SOFTWARE

VALUE £4,432m

YOY CHANGE 17.7%

DIGITAL SALES

VALUE £3,787m YOY CHANGE 19.7%

PHYSICAL SOFTWARE SALES

VALUE £646m

YOY CHANGE 7.2% ERA ERA YEARBOOK 2021 YEARBOOK RETAIL SALES OF GAMES HARDWARE FIFA 21 WAS THE

2020 TOP SELLING GAME WITH SALES OF 2.2 VALUE £843m 18 BLACK OPS COLD WAR WAS THE MILLION UNITS 19 NO.2 BEST-SELLING GAME WITH SALES OF 1.5M UNITS YOY CHANGE 76.4% © 2020 Activision Publishing Inc. Call of Duty and Call of Duty Black Ops are trademarks of Activision Publishing Inc UK STATISTICS GAMES UK STATISTICS GAMES MEET THE GAMES CONSUMER GAMES MARKET The is the most popular device used for SOFTWARE OVERVIEW After a attish 2019 the games software market TOP DEVICES USED FOR ENTERTAINMENT SOFTWARE -VALUE (£MILLION) PLAYING GAMES roared back into growth in 2020, boosted by a consumer in lockdown and the release of new change 2018 2019 2020 consoles from Sony and Microsoft. 19/20 The year began slowly, however, as plummeting Home Console Software 749.1 592.7 638.5 7.7% software sales in Q1 reected a market locked rmly Handheld Software 14.8 5.9 2.7 -53.6% into the usual downward trend correlative with an PC Software 5.7 3.9 4.5 15.0% imminent console renewal. The lockdown measures, announced in late March, Total Full-Game Physical Software 769.6 602.5 645.6 7.2% 34.7% 25.1% 23.2% 9.7% 8.9% 2.6% 0.4% triggered an immediate surge in spend on both Digital Console Full-Game 431.1 455.8 611.9 34.2% Smartphone (phone with Computer / Laptop Static Tablet Smart, Internet Google Stadia physical and digital full-game software titles as internet access) Console (Playstation, ( 3DS etc) Connected TV Apps Digital PC Download-to-Own 198.5 202.8 243.5 20.1% Xbox, Switch etc) gamers prepared for a forced period of indoor connement. Momentum was maintained through Total Full-Game Digital Software 629.6 658.6 855.4 29.9% to year-end with disc sales up 7.2% versus 2019 to £645.6m and digital console / PC sale up almost 30% Other Digital and Online 1,292.2 1,311.4 1,503.3 14.6% Free games on mobile devices is the most popular way to play, while digital content to £855.4m. Mobile and Tablet 1,005.8 1,192.1 1,427.8 19.8% delivered direct to consoles and PCs is the preferred format for purchasing The physical handheld software segment continues Total Digital Games 2,927.7 3,162.1 3,786.5 19.7% GAMING CONSUMPTION to contract rapidly with only Nintendo 3DS now PREFERENCES operating in this area of the market. Sales of software Total Games 3,697.3 3,764.6 4,432.2 17.7% TOTAL PANEL UNDER 25’s titles declined by 54% year-on-year and were worth just £2.7m in 2020. Spend on downloads and in-app purchases across ENTERTAINMENT SOFTWARE -VOLUME (MILLION) and tablets also picked up signicantly change over the course of the year, leaving what was a 2018 2019 2020 comparatively sluggish 2019 in the rear-view mirror. 19/20 Worth around £1.4bn, spend was up almost 20% Home Console Software 21.1 17.2 18.4 6.7% 34.8% 47.7% 8% 28% 9.6% 23.9% 5.8% 19.7% 6.4% 12.8% 2.6% 8.3% 2.3% 7.8% year-on-year, further establishing mobile as a critical Mobile Games Direct-to-Console / PC Subscriptions (Xbox Live, MMOG (free play) Home Console Discs Handheld Console Discs Games Streaming Handheld Software 0.7 0.3 0.3 -5.3% revenue-driving component in the games industry. (free play) PS Plus) PC Software 0.2 0.2 0.1 -16.6% The ‘other digital and online spend’ segment grew by almost 15% to £1.5bn, fuelled by increased Total Full-Game Physical Software 22.0 17.6 18.8 6.3% ERA YEARBOOK 2021 ERA YEARBOOK 2021 revenues on console subscriptions, DLC and MMOG Digital Console Full-Game 23.1 26.5 38.1 43.9% As an online destination for purchasing digital games, digital PC WHERE DIGITAL . Digital PC Download-to-Own 21.5 22.2 27.0 21.8% retailer leads the way GAMERS BOUGHT By the end of the year, a record £4.4bn was spent over the many physical and digital channels, Total Full-Game Digital Software 44.6 48.7 65.1 33.8% platforms and formats that constitute the modern games retail industry, up a total 17.7% year-on-year. Total Games Software 66.6 66.3 83.9 26.5% % % % % Source: Physical Games: GfK Entertainment Digital / Online / Mobile Games: Omdia estimates .7 .7 .8 .8 Note: Other Digital & Online includes Subscriptions, DLC, Micropayments, Casual 20 47 29 23 12 MMOG, Social. 21 Steam (PC Games) Playstation Store Microsoft / Xbox Store Nintendo Shop Mobile / Tablet includes Downloads and IAP .5% .4% .7% .3% 10Amazon 6Origin 4Game.co.uk Big2 Fish Games

Source: ERA Quarterly Tracking Study (August 2020) (conducted by FlyResearch) UK STATISTICS GAMES UK STATISTICS GAMES

GAMES MARKET BY SEGMENT DIGITAL GAMES - VALUE (£MILLION) GAMES MARKET 2016-2020 (£M) GAMES MARKET 2018 2019 2020 change 19/20 4,432.2 SALES BY 4,500 DIGITAL Console Full-Game 431.1 455.8 611.9 34.2% 243.5 The digital games market combines PC Download-to-Own 198.5 202.8 243.5 20.1% SEGMENT 4,000 3,697.3 3,764.6 611.9 a straightforward, download 3,296.5 202.8 Console Subs 230.2 237.5 275.6 16.0% The adjacent table demonstrates 3,500 198.5 retail model where games titles 2,951.9 Console DLC 702.2 698.4 821.2 17.6% just how consistent growth has been 196.0 431.1 455.8 645.6 are bought outright for a one-o PC Casual (sales & subs) / PC in the games category over the last 3,000 180.2 payment, with an intricate web 22.4 20.5 19.8 -3.6% 379.2 602.5 Pay-to-Play 5 years, and just how diverse the 281.5 769.6 of interrelated revenues streams, 2,500 ranging from online subscriptions MMOG (subs & microT) 259.8 279.4 311.0 11.3% market has become. Worth over 792.4 1,427.8 and paid-for downloadable content, 50% more than it was in 2016, it has 2,000 775.9 Social 77.7 75.6 75.8 0.2% been the myriad of maturing digital 1,005.8 1,192.1 to microtransactions and mobile in- app purchases. Total Digital & Online 1,921.9 1,970.0 2,358.7 19.7% channels generating all that growth. 1,500 898.3 791.4 Spend on subscriptions, DLC and Measured together in its own sub- Mobile 696.6 849.4 1,041.6 22.6% other various microtransactions 1,000 segment, spend on digital games 1,503.3 Tablet 309.2 342.7 386.2 12.7% now amounts to 35% of total games 1,292.2 1,311.4 amounted to £3.8bn, which equates 500 923.0 1,030.6 spend, while downloads and in-app to approximately 40% of total value Total Mobile & Tablet 1,005.8 1,192.1 1,427.8 19.8% purchasing on mobiles and tablets measured across the entire music, 0 Total Digital Games 2,927.7 3,162.1 3,786.5 19.7% represents around 30%. 2016 2017 2018 2019 2020 video and games retail landscape in 2020. By way of contrast, traditional physical console and PC software TOTAL DIGITAL PC DOWNLOAD£TO£OWN DIGITAL CONSOLE FULL£GAME After a signicant slowdown in the DIGITAL GAMES - VOLUME (MILLION) rate of growth 2019, spend on digital sales account for just 15% of the PHYSICAL CONSOLE & PC SOFTWARE MOBILE TABLET OTHER DIGITAL AND ONLINE 2018 2019 2020 change 19/20 total and, even when combined with games bounced back dramatically in Source: Physical Games: GfK Entertainment. Digital / Online / Mobile Games: Omdia 2020 as the UK gamer suddenly found digital console / PC spend, full-game Note: Other Digital & Online includes Subscriptions, DLC, Micropayments, Casual MMOG, Social Console Full-Game 23.1 26.5 38.1 43.9% purchasing totals just over £1.5bn, or Mobile / Tablet includes Downloads and IAP themselves mostly housebound and PC Download-to-Own 21.5 22.2 27.0 21.8% just 34% of the category. with more free time to ll. Total Digital Games Full-Game In terms of growth rate, it was the 44.6 48.7 65.1 33.8% traditional full-game console and PC Downloads download markets that enjoyed the Sources: Omdia Note: Mobile / Tablet includes Downloads and IAP steepest gains, with volume sales up 44% and 22% respectively. In value GAMES SOFTWARE VALUE 2020: terms year-on-year that amounts DIGITAL GAMES MARKET BY SHARE BY SEGMENT to an incremental £156m spent on SEGMENT: 2020 Physical Console & games delivered directly to console (+34%) and £41m (+20%) in the PC Tablet 10% Console Full-Game PC Software 15.0% Download-to-Own channel. ERA YEARBOOK 2021 Mobile and 16% ERA YEARBOOK 2021 Tablet Such strong uplifts in full-game 30.5% purchasing usually drives increased PC Download-to- Digital Console interest in linked content that enhances, or augments the gaming Mobile own 6% Full-Game 14.2% experience and this certainly played 28% TOTAL MARKET out in 2020. The console DLC TOTAL MARKET Console Subs £4,432.2m segment enjoyed an 18% bump with £3,786.5m 7% Omdia estimating that consumer 22 spend on downloadable content was 23 Digital PC Down- worth £821m last year. load-to-Own 5.4% Social 2% Console DLC 22% MMOG (subs and Other Digital and microT) 8% PC Casual / PC Online 34.9% Pay-to-Play 1% UK STATISTICS GAMES UK STATISTICS GAMES

Away from the core game market, Spend in the mobile market is £1.4bn mobile total was made up of the casual mobile games segment categorised as either a paid-for game millions of micro-payments for extra GAMES MARKET PHYSICAL also took a huge step forward in download, or an in-app purchase and content in games that were initially 2020 with spend on content across here the power of the micro payment free to download. The latest iteration of a console-cycle driven slowdown GAMES: PHYSICAL ENTERTAINMENT SOFTWARE smartphones and tablets pushing is perfectly illustrated. Omdia in entertainment software market sales appeared to be -VALUE (£MILLION) through the £1.4bn, up 20% year-on- estimate that just over £1bn of that particularly protracted this time around, with the steep change year. declines returned in 2019 accelerating further through Q1 2018 2019 2020 2020. 19/20 As reported above, however, the lockdown restrictions Sony Playstation 5 (PS5) 30.3 immediately boosted demand for games in the UK, Sony Playstation 4 (PS4) 377.8 258.8 240.7 -7.0% DIGITAL GAMES OWNERSHIP SEGMENTS (£ MILLION) declining spend in the category reversed and began to 821.2 Microsoft Xbox Series 5.2 climb at unparalleled rates, across both the physical and digital sectors. Microsoft 223.3 151.9 113.2 -25.5% CONSOLE DLC CONSOLE FULL£GAME PC DTO 702.2 698.4 143.2 180.5 247.9 37.4% MOBILE (OWN) PC CASUAL While those gains slowed somewhat over the summer 611.9 months, the second lockdown in November and release Other 4.9 1.5 1.2 -21.7% of Sony’s PS5 and Microsoft’s Xbox Series consoles in Total Home Console 749.1 592.7 638.5 7.7% December reinvigorated the market and spend on physical 446.3 455.8 431.1 boxed game sales nished the year 7.2% up at £645.7m. Nintendo 3DS 14.8 5.9 2.7 -53.6% 347.7 379.2 The popularity of Nintendo’s Switch console is showing Total Handheld Console 14.8 5.9 2.7 -53.6% few signs of fading and with a title assortment that tends 281.5 to skew to the younger consumer, those long periods of PC 5.7 3.9 4.5 15.0% 234.5 school closures played perfectly into their hands. 196.0 198.5 202.8 Total Physical Games 180.2 769.8 602.6 645.7 7.2% Physical disc sales for the Nintendo Switch approached 7m Software units in 2020, worth about £248m through the tills and up Physical Games: GfK Entertainment 39.0 42.5 43.9 48.3 54.1 37.4% versus 2019. 7.2 6.3 5.1 4.5 4.1 Spend on discs for the PS4 – Sony’s long-time category- leading platform – also enjoyed a lockdown boost, GAMES: PHYSICAL ENTERTAINMENT SOFTWARE 2016 2017 2018 2019 2020 attening what was beginning to develop into a very steep decline rate in early 2020. Spend topped £240m for the -VOLUME (MILLION) year, just 7% down on 2019, recovering from 47% reverses change 2018 2019 2020 posted in Q1. 19/20 DIGITAL GAMES ACCESS SEGMENTS (£ MILLION) Boxed software sales for Microsoft’s Xbox One did not enjoy Sony Playstation 5 (PS5) 0.5 the same levels of lockdown turnaround as its competitors Sony Playstation 4 (PS4) 10.6 7.6 7.3 -4.8% MOBILE (ACCESS) CONSOLE SUBS MMOG MICRO T MMOG SUBS with spend totalling £113m, down 26% versus 2019. 1,373.7 Microsoft Xbox Series 0.1 SOCIAL PC PAY£PER£PLAY PC CASUAL SUBS Along with Sony, Microsoft will be looking to their new hardware platform family to drive growth in 2021. Disc Microsoft Xbox One 6.6 4.7 3.5 -24.9% 962.0 1,143.7 sales of titles exclusive to the Series console were worth just Nintendo Switch 3.7 4.8 6.9 42.8% ERA YEARBOOK 2021 855.9 £5.2m over the course of a month and a half they were on ERA YEARBOOK 2021 Other 0.3 0.1 0.1 -20.5% sale for, while Sony’s PS5 exclusive titles generated £30.3m 752.4 275.6 over the same period. Total Home Console 21.1 17.2 18.4 6.7% 237.5 221.3 226.8 230.2 Nintendo 3DS 0.7 0.3 0.3 -5.3% 222.4 Total Handheld Console 0.7 0.3 0.3 -5.3% 198.2 180.6 156.8 170.1 PC 0.2 0.2 0.1 -16.6% 88.6 Total Physical Games 24 75.4 75.4 79.1 81.1 22.0 17.7 18.8 6.3% 25 Software 92.4 85.4 77.7 75.6 75.8 Physical Games: GfK Entertainment 17.6 17.8 16.5 14.2 13.3

4.4 3.9 3.2 2.8 2.4 2016 2017 2018 2019 2020 UK STATISTICS GAMES UK STATISTICS GAMES GAMES MARKET PHYSICAL GAMES MARKET BY FORMAT (£ MILLION): 2020 BRANDS The extraordinary surge in Nintendo Switch boxed software sales over BATTLE OF THE BRANDS - SOFTWARE UNITS BY BRAND. UNITS (M) the nal 3 quarters of 2020 came up 2018 2019 2020 % Change Microsoft One 17% tantalisingly short in their battle to be top physical games brand for the rst Sony 10.6 7.6 7.8 2.2% time since 2009. Microsoft 6.7 4.7 3.6 -22.9% The launch of the PS5 in November Nintendo 4.5 5.1 7.2 39.5% delivered an extra half a million units Sony Playstation 5 (PS5) 5% Source: GfK Entertainment Sony Playstation to Sony’s annual total late in the year, All SW for consoles formats, not just first-party titles 4 (PS4) 37% TOTAL Microsoft Xbox Series 1% driving £30.3m in incremental value PC 1% and ensuring that they remain market MARKET share leaders yet again in 2020 with BATTLE OF THE BRANDS - SOFTWARE SALES BY BRAND. VALUE (£M) Nintendo 3DS 0% 42% of the total market. Nintendo £645.7m nish second on 39% with Microsoft 2018 2019 2020 % Change on 19% in third. Sony 379.0 259.2 271.2 4.6% Microsoft 225.2 152.3 118.7 -22.1% Nintendo 159.9 187.2 251.2 34.2%

Source: GfK Entertainment All SW for consoles formats, not just first-party titles Nintendo Switch 38%

BATTLE OF THE BRANDS: 2020

PHYSICAL GAMES SPEND 2016-2020 (£MILLION)

792.4 775.9 769.6 800 Other Physical 18.2 Nintendo ERA YEARBOOK 2021 PC 8.3 PC 5.7 645.7 ERA YEARBOOK 2021 Other Physical 59.8 602.5 700 39% PC 13.4 TOTAL Xbox One250.3 Xbox One223.3 PC 4.5 Sony 42% 600 PC 3.9 PS5 30.3 MARKET Xbox One281.6 Xbox One113.2 500 Xbox One151.9 £641.1m

400 PS4 399.0 PS4 377.8 PS4 258.8 PS4 240.7 26 300 27

200 PS4 374.2 Switch 247.9 100 Switch 180.5 Switch 82.7 Switch 143.2 Microsoft 0 19% 2016 2017 2018 2019 2020 UK STATISTICS GAMES UK STATISTICS GAMES GAMES MARKET GAMES MARKET HARDWARE ACCESSORIES

With the launch of Sony’s PS5 and Microsoft’s Xbox Series It wasn’t only games software and hardware sales that GAMES: TOTAL HARDWARE -VALUE (£MILLION) consoles promised for Q4, UK retailers were looking forward boomed in 2020. The often-under-reported games to a bumper year in games hardware and accessories change 2018 2019 2020 accessories market also enjoyed tremendous growth last category. 19/20 year as consumers spent heavily on controllers, headsets, While both Sony and Microsoft were confronted by Sony Playstation 5 (PS5) 191.0 docking stations and other peripherals. pandemic-driven manufacturing concerns, both consoles Sony Playstation 4 (PS4) 273.0 141.6 99.6 -29.7% In response to the lockdown measures, PC accessory sales managed to launch successfully in November and, despite took o in Q2 and by the end of the year consumers had Microsoft Xbox Series 117.7 some inevitable availability issues, delivered decent spent just under £120m, up 74% versus 2019. volumes through to the end of the year. Microsoft Xbox One 160.4 91.4 66.8 -26.9% Spend in the console accessory market, boosted both The PS5 comes in two versions: the ‘PS5’ with a 4K disc Nintendo Switch 224.0 237.9 367.4 54.4% by the lockdown and the PS5 and Xbox Series launches, drive and the cheaper disc drive-less ‘PS5 Digital Edition’. Other 0.1 0.0 0.1 65.8% pushed through the £452m mark (+37.5%) meaning the Combined, just over 450k units of the PS5 were sold in total accessories / peripherals market was worth £571.6m, November and December, delivering £191m at retail. Total Home Console 657.4 470.9 842.5 78.9% up an impressive 43.5% versus 2019. The Xbox Series also comes in a disc drive version (series Nintendo 2DS/3DS 17.7 7.0 0.5 -92.9% X) and a digital-only version (series S). Combined unit sales topped 310k, driving spend worth £118m. Total Handheld Console 17.8 7.0 0.5 -92.9% It was the Nintendo Switch, however, that was best placed Total Games Hardware 675.2 478.0 843.0 76.4% to take advantage of the locked-down consumer and unit sales approached 1.5m by the end of the year, up 55% versus 2019. GAMES: TOTAL HARDWARE -VOLUME (MILLION) TOTAL GAMING ACCESSORY VALUE (£ MILLION) Worth approximately £367m at retail (+54%) the Switch change change accounted for 43% of the total £843m (+76%) spent on 2018 2019 2020 2018 2019 2020 games hardware in the UK in 2020. 19/20 19/20 Sony Playstation 5 (PS5) 0.5 Total Console 348.9 329.3 452.0 37.3% Sony Playstation 4 (PS4) 1.2 0.7 0.4 -35.0% Total PC 65.1 68.9 119.5 73.6% Microsoft Xbox Series 0.3 Total 414.0 398.2 571.6 43.5% GAMES HARDWARE MARKET (£ Microsoft Xbox One 0.7 0.5 0.3 -40.9% Source: GfK Entertainment - Traditional Gaming Accessories. Excludes MILLION): 2020 Digital Content / Toy / VR Nintendo Switch 0.8 1.0 1.5 55.1% Other 0.0 0.0 0.0 8.6% Xbox Series 14% Total Home Console 2.7 2.1 3.0 39.9% ERA YEARBOOK 2021 PS4 12% ERA YEARBOOK 2021 Nintendo 2DS/3DS 0.2 0.1 0.0 -91.8% TOTAL GAMING ACCESSORY UNITS (MILLION) change Total Handheld Console 0.2 0.1 0.0 -91.8% 2018 2019 2020 PS5 19/20 Xbox Total Games Hardware 2.9 2.2 3.0 35.1% Total Console 10.8 10.0 12.0 20.5% 23% One Source: GfK Entertainment. Excludes TV Console/Micro Console/Retro Total PC 1.3 1.4 2.0 44.5% TOTAL 8% Console. Revenue based on SPLIT HW revenue. MARKET Total 12.1 11.4 14.1 23.5% Source: GfK Entertainment - Traditional Gaming Accessories. Excludes 28 £843.0m Digital Content / Toy / VR 29

Nintendo Switch 43% UK STATISTICS GAMES UK STATISTICS GAMES

AVERAGE SELLING PRICES PRODUCT AVAILABILITY

Average selling prices in the UK’s physical games market 736 new physical format console games titles were made PHYSICAL ENTERTAINMENT SOFTWARE AVERAGE have remained remarkably stable over the last few years, available to the market in 2020, an increase of 13% versus 2019. SELLING PRICES 2020 although a maturing Nintendo Switch market and a new Boosted by the arrival of two new consoles to the market, it is change pricing structure for PS5 and Xbox Series games will likely 2018 2019 2020 the fth year in a row that the number of new releases for home 19/20 disrupt the market somewhat moving into 2021. consoles has increased. Specialists, generalists Developers and publishers have warned that the cost of £34.74 £34.22 £35.03 2.4% By way of contrast, the general demise of the handheld market and independents producing triple-A games has ballooned in recent years is clearly illustrated here by the lack of even one new release and we are likely to see those extra costs increasingly Supermarkets £36.58 £36.84 £36.61 -0.6% title, while PC gaming’s transition away from disc and into reected in higher standard RRPs for new releases over the Home delivery £34.52 £33.17 £33.90 2.2% digital is shown by the gradual ve-year decline in new release coming 12 months. numbers, down to just 47 in 2020. Total Market £34.99 £34.13 £34.42 0.8% In 2020, however, the average cost of a boxed game was The total number of console games titles available continues to Source: GfK Entertainment. Physical SW. Note that Home Delivery (Online) £34.42 in the market, just 0.8% higher than in 2019, rising to includes all Home Delivery and Click & Collect transactions, if ordered and rise and now sits at 3,792, almost 10% more than were available £36.61 in the supermarket channel. fully paid for online as the initial transaction. in 2019, and almost 20% more than were available in 2016. ASPs in the digital software market as measured by Omdia Total title availability dropped to 377 for handheld consoles, – and published here in the ERA Yearbook for the very while physical PC titles dipped by 31% year-on-year to just 517. rst time – reect a very di erent trading landscape with DIGITAL FULL-GAME SOFTWARE AVERAGE much greater access to catalogue and budget titles driving SELLING PRICES 2020 average prices down, particularly in the Steam-dominated change 2018 2019 2020 DTO PC channel. 19/20 The average cost of a digitally-delivered console game Digital Console Full- £18.63 £17.20 £16.04 -6.7% was £16.04 and for a PC title £9.02, with total digital prices Game dropping consecutively for the last three years to £13.22. Digital PC Download- £9.24 £9.15 £9.02 -1.4% to-Own Total Market £14.11 £13.53 £13.22 -2.3%

Source: Omdia TOTAL NO. OF VIDEOGAMES TITLES AVAILABLE: 2016-2020 5,000 4,500 Console 4,000 Console Console Console 3,792 AVERAGE SELLING PRICES BY Console 3,506 3,452 ERA YEARBOOK 2021 3,500 3,445 ERA YEARBOOK 2021 GAMES FORMAT - 2020 3,213 3,000 2,500 PC PC 1,941 Physical Entertainment Software £34.42 2,000 1,741 PC Handheld Handheld 1,500 1,282 1,128 1,061 Handheld PC PC Digital Console Full-Game £16.04 1,000 701 Handheld 760 Handheld 483 377 517 30 500 31 Digital PC Download-to-Own, £9.02 0 2016 2017 2018 2019 2020

£0.00 £5.00 £10.00 £15.00 £20.00 £25.00 £30.00 Source: GfK Entertainment UK STATISTICS GAMES UK STATISTICS GAMES

BRICKS AND MORTAR GAMES RETAIL DIGITAL DIGITAL GAMES SERVICES: 2020 Buy / Rent Subscription Stream VS ONLINE As we have seen above, digital retailing now dominates the category, commanding over 84% of total spend. Armor Games One of the most striking trading dynamics to emerge Listed below, GetItRightFromAGenuinesite.com have Apple Bigpoint.com from the entertainment retail landscape in 2020 was the BRICKS & MORTAR VERSUS ONLINE built a comprehensive list of digital retailers and services, Blackberry World King Games Google Play SALES SPLIT (£ MILLION - VIDEOGAMES categorised into channels, where gamers can buy, rent, accelerating transition of spend from bricks and mortar Blizzard Nintendo Eshop King Games outlets to digital services and physical online retailers. While subscribe, or stream their entertainment. 2016 2017 2018 2019 2020 not surprising, the quickening shift demonstrates just how Codemasters Miniclip.com tough the conditions were for traditional retailers in 2020. Bricks & Mortar 497.1 463.2 443.3 328.4 190.1 DL Gamer Playstation Network Origin This trend is clearly perceptible in the games market. As Online 2,454.8 2,833.2 3,254.1 3,436.3 4,242.1 EA Mobile Playstation Now Playstation Network reported above, spend hit record levels last year, totalling Total Market 2,951.9 3,296.4 3,697.5 3,764.7 4,432.2 Epic Games Sky Playstation Now £4.4bn, including a healthy bump for physical formats, up Game Steam Sky 7% to £645.6m. But with high street specialist Game forced to close its doors for much of the year, and supermarkets Gameloft Uplay Twitch having to cope with re-focused space and social-distancing Gamersgate Twitch Xbox Game Pass measures, the UK gamer switched their purchasing into Games Planet Xbox Game Pass Xbox Live digital, or to physical online operators like Amazon. Games Rocket Despite overall growth, only £190.1m worth of transactions were taken over-the-counter last year, representing just Gog.com 4.3% of total spend, down from 8.7% last year. Google Play Humble Bundle VIDEOGAMES MARKET - SPEND SHIFT Just Flight TO ONLINE (£ MILLION) Just Trains King Games 100% Microsoft Apps 90% Miniclip.com 80% Nintendo Eshop 70% Origin Store 60% 83.2% 85.9% 88.0% 91.3% 95.7% Playstation Network 50% Playstation Now 40% ERA YEARBOOK 2021 Rockstar ERA YEARBOOK 2021 30% Sky 20% Square Enix 10% 16.8% 14.1% Steam 12.0% 8.7% 4.3% 0% Uplay 2016 2017 2018 2019 2020 Xbox Game Pass Xbox Live 32 ONLINE BRICKS MORTAR 33

Source: Physical Games: GfK Entertainment Digital / Online / Mobile Games: Omdia Note: Other Digital & Online includes Subscriptions, DLC, Micropayments, Casual MMOG, Social. Mobile / Tablet includes Downloads and IAP UK STATISTICS GAMES UK STATISTICS GAMES GAMES RETAIL PHYSICAL GAMES RETAIL PHYSICAL

ERA’s ‘Physical Formats Share by Retailer Type’ table looks For the second year in a row the number of retailers selling 53 fewer music and video specialists sold games compared at the traditional physical boxed games and measures PHYSICAL FORMAT £ SPEND SHARE games software has fallen, according to gures produced to 2019. BY RETAILER TYPE - VIDEOGAMES value market shares by category, giving better visibility of by GfK Entertainment. In 2020, 4,611 outlets recorded sales Despite the dicult trading conditions on the high street, comparable physical format performance. 2016 2017 2018 2019 2020 of software over the course of the year compared to 5,644 the number of games specialists recording sales of software This table starkly demonstrates how the high street closures in 2019, a fall of 18.3%. grew by 6 last year, up to 298, joining electrical / hardware High Street 308.6 296.4 292.2 227.4 100.8 and restrictions mentioned above a ected specialist bricks The supermarket sector saw 826 stores withdraw from the shops as the only segments to increase games presence & mortar retailers and the supermarket sector. While they Supermarkets 188.5 166.8 151.2 101.0 89.3 category, mostly across the local and express estate, while across their respective estates. struggled to keep the doors open, consumers satised Home Delivery 278.9 329.2 326.4 274.2 455.6 their increased demand for physical product by switching in droves to home delivery channel. Over 70% of physical Total Market 776.0 792.4 769.8 602.6 645.7 games value went to physical online operators, an enormous swing from the 45% share they commanded in PRINCIPAL BRICKS & MORTAR RETAILERS SHARE OF TOTAL GAMES RETAILER SELLING GAMES 2019. ESTATE: 2020 change While high street specialists like Game and Smyths Toys 2016 2017 2018 2019 2020 had consolidated share performance over recent years, 19/20 Music/Video Supermarkets hovering around 38%, total spend in the channel last year 140 125 129 129 76 -41.1% barely broke the £100m mark, driving share down from VIDEOGAMES MARKET - PHYSICAL Specialists 2,500 / 54% FORMAT SHARE BY RETAILER TYPE Others (estimate) 38% in 2019, to just 15% in 2020. Game & Software (£ MILLION) 419 418 397 292 298 2.1% 160 / 4% Supermarkets, of course, remained open but estate space Specialists TOTAL Music/Video was reduced, and sales su ered, down from £101m in 2019 Electrical/Hardware 308 311 403 329 332 0.9% NO. GAMES to £89.3m in 2020. Supermarket share of the total physical 100% Chains Specialists games market fell to 13.8%. RETAILERS 76 / 2% 90% General Multiples 1,417 1,369 1,400 1,388 1,245 -10.3% 35.9% 4,611 Game & Software 80% 41.5% 42.4% Supermarkets 3,886 3,817 3,804 3,326 2,500 -24.8% 45.5% Specialists 70% Others (estimate) 255 226 202 180 160 -11.1% 70.6% 298 / 6% 60% Total Retailers 6,425 6,266 6,335 5,644 4,611 -18.3% Electrical Hardware 50% 24.3% 21.1% 19.6% 16.8% General Multiples Chains 40% 1,245 / 27% 332 / 7% 30% 13.8% 20% 39.8% 37.4% 38.0% 37.7% 10% 15.6% 0% ERA YEARBOOK 2021 ERA YEARBOOK 2021 2016 2017 2018 2019 2020 NO. OF BRICKS & MORTAR RETAILERS SELLING GAMES: 2016 - 2020 HOME DELIVERY SUPERMARKETS HIGH STREET 6,425 6,266 6,335 5,644 4,611 Source: GfK Entertainment Supermarkets include Asda, , Sainsbury’s (including Locals*), 3,886 3,817 3,804 (including Metro and Express*), Co-Ops* Spar* and One-Stop* (*That sell 3,326 entertainment software titles). 2,500 34 Data is based on stores that sold only entertainment software (not hardware/ 1,417 1,369 1,400 1,388 1,245 35 accessories). Store count reflects actual outlet count based on active shops. 419 308 418 311 332 Click & Collect - items that are fully purchased online but picked up in-store - 140 255 125 226 129 397 403 202 129 292 329 180 76 298 160 these are generally known as online transactions, but there are variances in the way some retailers account for these transactions. 2016 2017 2018 2019 2020

MUSIC/VIDEO SPECIALISTS GAME & SOFTWARE SPECIALISTS ELECTRICAL/HARDWARE CHAINS GENERAL MULTIPLES SUPERMARKETS OTHERS (ESTIMATE) TOTAL RETAILERS UK STATISTICS GAMES UK STATISTICS GAMES

‘Call of Duty: Black Ops Cold War’ its loyal fanbase coming back for TOP 20 COMBINED GAMES CHART - 2020 CHARTS - CHARTS - shifted 1.5m units to nish second more, maintaining its seemingly Title Company Combined Physical Digital % Shr to ‘FIFA 21’ with almost 70% of total ever-present position in the Top 5 Unit Sales Units Units Digital sales directly delivered to consoles with 1.2m units sold, three-quarter of COMBINED DIGITAL over the internet. which were digital. Continues on p38 1 FIFA 21 Electronic Arts 2,237,175 1,076,743 1,160,432 51.9% The 2020 combined physical / digital Take 2’s ‘GTA V’ continues to develop games software chart, as provided by and transform its gameplay to keep 2 Call of Duty: Black Activision 1,528,985 472,590 1,056,395 69.1% GSD, again has a very familiar look to Ops Cold War Blizzard it this year, with evergreen franchises 3 Grand Theft Auto V Take 2 1,248,608 314,129 934,479 74.8% dominating the top spots. TOP 20 DIGITAL CONSOLE GAMES CHART 2020 TOP 20 PC DOWNLOAD-TO-OWN CHART 2020 ‘FIFA 21’ took the No.1 spot with 4 FIFA 20 Electronic Arts 904,029 341,917 562,112 62.2% 2.2m unit sales, 52% of which came Title Company Total Digital Title Company Total PC DTO on digital formats, the rst time the Units Sold Units Sold year-end No.1 title has been majority 5 Call of Duty: Activision 899,921 330,650 569,271 63.3% 1 FIFA 21 Electronic Arts 1,160,432 1 Football Manager 2020 Sega 120,233 Modern Warfare Blizzard digital. 2 Call of Duty: Black Ops Activision Blizzard 1,056,395 2 Tom Clancy's Rainbow Ubisoft 115,571 6 Animal Crossing: Nintendo 810,535 810,535 0.0% Cold War Six Siege New Horizons* PHYSICAL / DIGITAL 3 Grand Theft Auto V Take 2 Interactive 833,437 3 Grand Theft Auto V Take 2 Interactive 101,042 7 Assassin's Creed Ubisoft 693,367 415,533 277,834 40.1% SHARE OF 2020’S Valhalla 4 Call of Duty: Modern Activision Blizzard 569,271 4 Football Manager 2021 Sega 93,620 TOP 20 BESTSELLING Warfare 8 The Last of us Sony 543,218 344,291 198,927 36.6% TITLES 5 Dead Redemption 2 Take 2 Interactive 86,843 Part II Interactive 5 FIFA 20 Electronic Arts 562,112 Physical 6 Borderlands 3 Take 2 Interactive 63,076 Entertainment 6 NBA 2K20 Take 2 Interactive 409,907 9 NBA 2K20 Take 2 481,535 59,508 422,027 87.6% Formats 7 Uno Ubisoft 60,486 4.70m 39% 7 Monopoly Plus Ubisoft 369,717 8 Total War: Warhammer II Sega 54,996 10 Tom Clancy's Ubisoft 455,705 36,002 419,703 92.1% 8 Tom Clancy's Rainbow Ubisoft 304,132 9 Crusader Kings III Paradox 48,925 Rainbow Six Six Siege Interactive Siege 9 Assassin's Creed Valhalla Ubisoft 277,834 10 46,662 11 Red Dead Take 2 436,841 137,930 298,911 68.4% Sid Meier's Civilization VI Take 2 Interactive Redemption 2 10 Call of Duty: Modern Activision Blizzard 235,210 11 Assassin's Creed Odyssey Ubisoft 44,832 Warfare 2 Campaign 12 Kart 8 Nintendo 427,667 427,667 0.0% Remastered 12 Xcom: Chimera Squad Take 2 Interactive 43,144 Deluxe* TOTAL 11 Assassin's Creed Odyssey Ubisoft 227,849 13 Two Point Hospital Sega 42,235 13 Spider-Man: Sony 400,636 273,629 127,007 31.7% £12.0m 14 40,341 Miles Morales Interactive 12 Red Dead Redemption 2 Take 2 Interactive 212,068 Persona 4 Golden Sega Entertainment 13 The Last of us Part II Sony Cee 198,927 15 Far Cry 5 Ubisoft 40,182 14 Monopoly Plus^ Ubisoft 398,002 398,002 100.0% 14 The Sims 4 Electronic Arts 197,115 16 Metro Exodus Koch Media 39,958

ERA YEARBOOK 2021 17 Alien: Isolation Sega 38,596 ERA YEARBOOK 2021 15 Marvel's Square Enix 380,596 252,085 128,511 33.8% 15 Uno Ubisoft 195,661 Avengers Digital 16 Ghost of Tsushima Sony Cee 180,949 18 Cities: Skylines Paradox 38,456 Formats Interactive 16 Ghost of Sony Interactive 373,472 192,523 180,949 48.5% 17 Star Wars Battlefront II Electronic Arts 177,978 Tsushima Entertainment 7.25m 61% 19 Monster Hunter: World Capcom 34,743 18 Tom Clancy's The Ubisoft 157,135 Source: GSD 20 Rise of the Tomb Raider Square Enix 31,521 17 Cyberpunk 2077* Cd Projekt 371,215 371,215 0.0% Note: Splits only included where there is both Division 2 physical and digital data available. 19 EA Sports Ufc 3 Electronic Arts 145,721 Source: GSD PC Steam sales only 18 Mojang 334,688 221,361 113,327 33.9% 36 20 Assassin's Creed Origins Ubisoft 141,561 37 Source: GSD 19 Assassin's Creed Ubisoft 327,603 54,922 272,681 83.2% PSN, XBL & 3rd party Nintendo sales only Odyssey 20 Star Wars Jedi: Electronic Arts 312,915 180,551 132,364 42.3% Fallen Order

Source: GSD. * No digital data available. ^ Digital only PSN, XBL & 3rd party Nintendo, PC Steam sales only. UK STATISTICS GAMES UK STATISTICS GAMES

CHARTS - PHYSICAL TOP 20 PHYSICAL GAMES CHART 2020 TOP 20 GAMING ACCESSORIES - 2020 CHARTS - Title Company Total Physical Rev Unit Title Format Variant Manufacturer Unit Sales Units Sold Posn Posn Outside of the Top 5, Nintendo’s ‘Animal Crossing : New ACCESSORIES 2 1 PS4 Dualshock 4 Controller V2 Controller PS4 Sony Computer 366,664 Horizons’ was perhaps the most critically acclaimed FIFA 21 Electronic Arts 1,076,743 1 (Black) Ent. new release of 2020 and Switch owners bought the title in large numbers upon its release in March. Sitting 2 Animal Crossing: New Nintendo 810,535 3 2 Dualsense Wireless Controller for Controller PS5 Sony 259,588 at No.6 in the combined chart, that ranking would be Horizons PS5 - White Computer Ent. signicantly higher if Nintendo released digital sales. 3 Call of Duty: Black Ops Activision Blizzard 472,590 12 3 Ear Force Recon 70x Headset Black Voice Access Xbox One/ Turtle Beach 214,956 In the ‘physical-only’ chart ‘Animal Crossing’ took the Cold War Headset Series No.2 slot, just behind ‘FIFA 21’ with 811k units sold – 338k 4 8 Deluxe Nintendo 427,667 26 4 Ear Force Recon 50x Headset Black Voice Access Xbox One/ Turtle Beach 175,513 units clear of ‘Call of Duty: Black Ops Cold War’ at No.3 Headset Series Elsewhere, this year’s edition of the ERA Yearbook sees 5 Assassin's Creed Valhalla Ubisoft 415,533 two new charts added to the games section: a Top 20 5 Ear Force Recon 70p Headset Black Voice Access PS4/PS5 Turtle Beach 173,415 6 Cyberpunk 2077 Bandai Namco 371,215 Headset 20 PC Download-to-Own chart provided by GSD and Entertainment a Top 20 Games Accessories Chart, provided by GfK 6 6 PS4 Dualshock 4 Controller V2 Controller PS4 Sony 146,924 Entertainment. 7 The Last of us Part II Sony Cee 344,291 Green Camo Computer Ent. In the PC DTO chart, Sega will enjoy the fact that its 8 FIFA 20 Electronic Arts 341,917 ‘Football Manager’ franchise managed to two 35 7 Ear Force Recon 50p Headset Voice Access PS4/PS5 Turtle Beach 144,703 slots in the Top 5 with ‘Football Manager 20’ shifting 9 Call of Duty: Modern Activision Blizzard 330,650 Black Headset 120k units to take the No.1 position, while the newer Warfare 8 8 PS4 Dualshock 4 Controller V2 Controller PS4 Sony 139,885 version – ‘Football Manager 21’ took the No.4 slot with 10 Grand Theft Auto V Exertis 314,129 (Red) Computer 94k units sold. Minecraft: Nintendo Unknown 306,545 Ent. The Accessories Chart is topped by the ‘PS4 DualShock 11 Switch Edition 4 Controller V2’ which sold 367k units in 2020, but the 44 9 Xbox One Twin Docking Station Battery Pack/ Xbox One Venom 139,809 next four slots in the Top 5 are taken by PS5 and Xbox 12 Super Mario 3d All-Stars Nintendo 285,799 - White Dock Products Series ready controllers and headsets, demonstrating 9 10 PS4 Dualshock 4 Controller V2 Controller PS4 Sony 135,350 Spider-Man: Miles Sony Cee 273,629 the impact a console refresh has right across the games 13 (White) Computer Morales industry retail landscape. Ent. Marvel's Avengers Koch Media 252,085 14 10 11 Xbox One Red Wireless Controller Controller Xbox One Microsoft 126,540 15 Minecraft Microsoft 221,361 7 12 Nintendo Switch Pro Controller Controller Nintendo Nintendo 123,606 - Black Switch 16 Just 2021 Ubisoft 211,465 25 13 Ear Force Recon 70x Headset Voice Access Xbox One/ Turtle Beach 122,634 17 Fit Adventure Nintendo 199,347 White Headset Series 18 Ghost of Tsushima Sony Cee 192,523 5 14 Joy-Con Pair ( Green/Neon Controller Nintendo Nintendo 120,739

ERA YEARBOOK 2021 Pink) Switch ERA YEARBOOK 2021 19 Star Wars Jedi: Fallen Electronic Arts 180,551 Order 1 15 Xbox One Elite Wireless Controller Controller Xbox One Microsoft 117,695 Series 2 - Black 20 Ubisoft 172,514 14 16 Xbox One S White Wireless Controller Xbox One Microsoft 117,609 Source: GSD Controller 63 17 Joy-Con Wheel Pair Steering Wheel Nintendo Nintendo 114,685 Switch 38 18 18 Xbox One Black Wireless Controller Xbox One Microsoft 113,369 39 Controller 13 19 Xbox Wireless Controller - Carbon Controller Xbox Series Microsoft 111,451 Black 57 20 Xbox One Twin Docking Station Battery Pack/ Xbox One Venom 110,849 - Black Dock Products

GfK Entertainment Total UK Market Estimates Traditional ACC at 80% for 2019 and 80 for 2020 VIDEO UK STATISTICS VIDEO RETAIL SALES OF UK VIDEO

VALUE £3.28bn

YOY CHANGE 25.6%

DIGITAL VIDEO SALES

VALUE £2,907m

YOY CHANGE 37.8%

RETAIL SALES OF DISCS

VALUE £356m II TOPPED THE CHARTS YOY CHANGE ERA 25.5% ERA YEARBOOK 2021 YEARBOOK

FROZEN II TOPPED THE 2020 CHARTS WITH SALES OF 973THOUSAND UNITS 40 41

© Disney 2020. All Rights Reserved UK STATISTICS VIDEO UK STATISTICS VIDEO MEET THE VIDEO CONSUMER VIDEO OVERVIEW The TV Set-Top Box is the most used device to watch video content £3.3bn was spent on buying video products and accessing TOP DEVICES USED video content in the UK last year, up 25.6% versus 2019, in VIDEO -VALUE (£MILLION) FOR WATCHING VIDEO what proved to be an extraordinary year for the category. change 2018 2019 2020 The long-term trends of shifting video consumption into 19/20 digital and access models, and away from traditional DVD 466.9 350.2 248.9 -28.9% physical formats like DVD and Blu-ray, were amplied in Blu-Ray 150.0 127.0 106.7 -15.9% 2020 as the nation spent much of the last three quarters of the year either in lockdown, or under restrictive travel 4K UHD 19.6 20.7 24.8 19.8% controls, while cinemas went dark and the high streets Total Physical Retail 616.9 477.1 355.7 -25.5% shuttered. Against this backdrop lm and TV fans – often with much Physical Rental 31.1 23.4 16.9 -27.6% more free time to ll – turned in increasing numbers to 58.1% 42.0% 33.4% 26.3% 19.1% 18.3% 16.7% 15.9% Total Physical Video 648.0 500.5 372.6 -25.6% TV Set-top box Smart, Internet Computer / Laptop Smartphone Tablet Standard DVD player Amazon Fire Stick Standard Blu-ray / digital and streaming options as the most convenient way Connected TV Apps DVD player to satiate their demand. Digital Retail (EST) 254.1 268.9 307.9 14.5% ERA Entertainment Tracker August 2020 The huge subscription video-on-demand market, already Digital Rental (VOD) 144.2 126.8 157.9 24.5% home to thriving services like Netix and , SVoD 1325.4 1,714.3 2,440.8 42.4% Streaming video content from Subscription Video services is the most welcomed two new signicant entrants in the form of Total Digital Video 1,723.7 2,110.0 2,906.5 37.8% popular way to consume paid-for video content, particularly amongst the Under-25s VIDEO CONSUMPTION Disney+ and Apple TV+. According to gures provided by PREFERENCES Futuresource Consulting, subscription sign-ups accelerated Total Video 2,371.7 2,610.5 3,279.1 25.6% and spend soared beyond the £2.4bn mark, up fully 42.4% TOTAL PANEL UNDER 25’s versus 2019. The SVoD market now commands over 74% of total spend in the video category. The category’s transactional digital segments, from electronic sell-through, to video-on demand over the VIDEO -VOLUME (MILLION) internet, o ered by retailers like , iTunes and change 2018 2019 2020 Google also enjoyed solid growth in revenues. 19/20 Over £307m was spent buying EST (digital retail) content, DVD 54.1 39.7 27.4 -31.1% 61.6% 82.6% 11.9% 14.7% 10.2% 17.0% 9.0% 16.1% 6.6% 5.0% 1.9% 3.2% up 14.5% year-on-year, while one-o digital rentals of lms Blu-Ray 10.6 8.5 6.7 -21.5% and TV shows via Pay TV and the internet VOD bounced Subscription VOD DVD Digital Retail Digital Rental Blu-ray 4K Blu-ray 4K UHD 0.9 0.9 1.1 22.2% (Netflix etc) back from a declining year in 2019 to deliver spend worth £158m, up 24.5%. Total Physical Retail 64.6 48.2 34.1 -29.4% ERA Entertainment Tracker August 2020

ERA YEARBOOK 2021 Physical format success is heavily reliant on the smooth ERA YEARBOOK 2021 Physical Rental 9.0 6.0 5.0 -16.7% and constant stream of new lm and television content, WHERE SVOD USERS As a destination for streamed video, Netflix is the most popular owing from production, to theatrical and seamlessly onto Total Physical Video 73.6 54.2 39.1 -28.0% STREAMED VIDEO release schedules. With that ow severely compromised by pandemic restrictions in 2020, DVD and Blu-ray sales Digital Retail (EST) 27.8 29.6 35.0 18.4% su ered. Digital Rental (VOD) 34.4 30.5 42.0 37.7% The total physical format market shrunk by over a quarter Total Digital Video (exc. 62.2 60.1 77.0 28.2% % % % in 2020, with combined DVD and Blu-ray sales declining to SVoD) .5 .3 .3 £355.7m, £121.5m less than was spent in 2019. 42 62 Total Video 135.8 114.3 116.1 1.6% 43 80 22 Netflix Disney+ (figure includes Prime subscriptions and standalone video service) Sources: DVD, Blu-ray, Other Physical: The Official Charts / BASE. 4K UHD % % % counted in Blu-ray. Physical Rental: Omdia EST / VOD Volume: Futuresource Consulting Digital Video Value (EST, SVoD, iVoD, Pay TV VoD) PVoD Excluded - .3 4.3 2.7 Futuresource Consulting 13 Apple TV+ BritBox NowTV

ERA Quarterly Tracking Study (August 2020) (conducted by FlyResearch) UK STATISTICS VIDEO UK STATISTICS VIDEO

VIDEO MARKET SALES BY SEGMENT The following tables demonstrate just how transformative Spend on SVoD in 2020 and is now worth 233% more than the e ect of the extraordinary growth in the SVoD segment it was worth ve years ago and comfortably surpasses has had on the video category as a whole. Over the course total video category spend measured in each of the years of ve years, spend on subscriptions has grown from between 2016 and 2018. £732m and a 36.4% share of the market in 2016, to £2.4bn While DVD and Blu-ray su ered signicant declines during and a 74% share of the market in 2020. this period – losing over 60% of their combined value - the In 2016 the UK video consumer spent £161m more on shift in spend hasn’t been entirely substitutional. Both the DVDs and Blu-rays than they did on subscriptions; fast VOD and EST segments have grown steadily over the same forward to 2020 and spend on subscriptions were worth period and now represent 9% and 5% of the total video a whopping £2bn more than the sales of physical formats. market – a market that, in its entirety, is 63% more valuable than it was ve years ago.

SHARE OF VIDEO MARKET VIDEO MARKET BY SEGMENT BY FORMAT: 2020 £m: 2016 - 2020

DVD 8% 3,279.1 Blu-Ray 3% Physical Rental 1% 3,000.0 2,610.5 Digital Retail 9%

2,500.0 2,371.7 TOTAL 2,109.6 Digital Rental 5% 2,007.6 MARKET 2,000.0 ERA YEARBOOK 2021 2,440.8 TOTAL MARKET ERA YEARBOOK 2021 £3,279.1m 1,714.3 DIGITAL SUBSCRIPTIONS / SVOD 732.5 972.0 1,325.4 1,500.0 DIGITAL RETAIL DIGITAL RENTAL 195.6 PHYSICAL RENTAL BLU£RAY 1,000.0 1,37.5 211.6 SVOD 74% 254.1 DVD 182.4 143.3 44 144.2 268.9 45 161.6 307.9 Sources: DVD, Blu-ray, Other Physical: The Official Charts / BASE. 4K UHD 500.0 150.0 126.8 counted in Blu-ray. 711.2 127.0 157.8 Physical Rental: Omdia 580.5 EST / VOD Volume: Futuresource 466.9 106.7 Consulting 350.2 Digital Video Value (EST, SVoD, iVoD, Pay 248.9 TV VoD) PVoD Excluded - Futuresource 0.0 Consulting.

2016 2017 2018 2019 2020 UK STATISTICS VIDEO UK STATISTICS VIDEO THE DIGITAL VIDEO MARKET

As illustrated above, the £2.9bn spent in the digital video In terms of digital retail, or EST, sales grew healthily in 2020, SUBSCRIPTION (SVOD) - segment last year powered overall video category revenues up 14.5% to £308m. While a solid enough performance, DIGITAL VIDEO -VALUE (£MILLION) SUBSCRIPTIONS / HOUSEHOLDS (MILLION) to new heights in 2020. Driven mainly by streaming it needs to be put into context given the dynamics of change operators like Netix, Amazon and Disney, paying for change 2018 2019 2020 2018 2019 2020 the market last year, the diminished ow of new release 19/20 a subscription to a Video-on-Demand service has now 19/20 content to the format and lack of depth in catalogue title Digital Retail (EST) 254.1 268.9 307.9 14.5% been decisively established as ‘mainstream’ across the UK SVoD Subscriptions 20.2 27.8 40.3 44.9% availability. population. Digital Rental (VOD) 144.2 126.8 157.9 24.5% SVoD Households 12.3 14.6 17.5 20.3% As seen in the early days of DVD or Blu-ray, any new According to Futuresource Consulting, there were over 40 transactional format needs time to develop a catalogue SVoD 1,325.4 1,714.3 2,440.8 42.4% million subscriptions across the growing number of video Sources: EST / VOD / SVoD Volume: Futuresource Consulting market, with more range content becoming available as Total Digital Video 1,723.7 2,110.0 2,906.5 37.8% streaming services operating in the UK during 2020, almost Digital Video Value (EST, SVoD, iVoD, Pay TV VoD) PVoD Excluded - the format matures. EST has gradually seen older titles Futuresource Consulting double the number of subscriptions measured in 2018. introduced to the mix over recent years and, as illustrated in the table below, its reliance on new release product sales Over 17.5 million households are now actively subscribing DIGITAL VIDEO -VOLUME (MILLION) to at least one service, converting to a penetration level of was slowly shifting – in 2019 barely a majority its total sales volume (50.4%) came from new release titles. change over 60% of total UK homes. On average, that is 2.3 active 2018 2019 2020 subscriptions per household. In 2019, that average was UK HOUSEHOLD SVOD In 2020, however, the new release schedule emptied as 19/20 1.9, reecting an increase in consumer demand during PENETRATION 2020 cinemas closed, new release sales on EST consequently fell Digital Retail (EST) 27.8 29.6 35.0 18.4% lockdown and the arrival of compelling competition into and the share of units sold skewed rapidly and heavily to Digital Rental (VOD) 34.4 30.5 42.0 37.7% the sector generating incremental spend. Non SVoD older product – a segment that hasn’t fully matured on the EST format, with a fraction of titles available compared to Total Digital Video (exc. Households 62.2 60.1 77.0 28.2% DVD or Blu-ray. SVoD) 11.5m Had more new releases owed through over the course of 40% the year, or digital catalogue title availability been deeper, then sales would have been even stronger in 2020. 29m TOTAL UK HOUSEHOLDS

SVoD UK DIGITAL VIDEO VALUE BY SEGMENT (£ MILLION) Households £2,440.8 17.5m 60%

ERA YEARBOOK 2021 SVOD SUBSCRIPTIONS ERA YEARBOOK 2021 DIGITAL RETAIL SVOD SUBSCRIPTIONS AND HOUSEHOLDS (MILLION) DIGITAL RENTAL £1,714.3

SVOD SUBSCRIPTIONS 40.3 £1,325.4 SVOD HOUSEHOLDS £972.0 27.8 £307.9 46 £254.1 £268.9 47 20.2 £211.6 16.0 17.5 £157.9 £143.3 £144.2 £126.8 12.3 14.6 10.3 2017 2018 2019 2020 2017 2018 2019 2020 UK STATISTICS VIDEO UK STATISTICS VIDEO

EST VS PHYSICAL THE PHYSICAL VIDEO While DVD and Blu-ray sales struggled against adverse trading conditions a ecting two of the retail MARKET channels it relies on for sales – supermarkets and The prospects for the DVD and Blu-ray market ran into a VIDEO -VALUE (£MILLION) high street specialists – its inuence at the top end of perfect storm in 2020. the charts remains signicant. change Already a from the SVoD explosion and 2018 2019 2020 Of the lms that made the year-end Top 20, 11 titles PHYSICAL / EST SHARE OF 2020’S TOP 20 the ongoing shift from ownership to access consumption, 19/20 posted physical-majority sales. Total sales of the Top BESTSELLING SELL-THROUGH TITLES the pandemic forced high street specialists to close, or DVD 466.9 350.2 248.9 -28.9% 20 combined skewed 55% / 45% in favour of DVD comply to restrictive pandemic measures for much of the Blu-Ray 150.0 127.0 106.7 -15.9% and Blu-ray over EST, despite EST enjoying an average Digital / EST year, while supermarkets adjusted space and supply-chain 2.6 week-long window to market over physical across capacity to cope with competing demand for essentials. 4K UHD 19.6 20.7 24.8 19.8% the Top 20 titles. 3.94m 45% Coupled with production and closed cinemas, the Total Physical Retail 616.9 477.1 355.7 -25.5% Looking at the monthly top 20 charts over the impact on new release sales was felt immediately and sales Physical Rental 31.1 23.4 16.9 -27.6% course of the year, physical formats commanded the plummeted. By the end of the year, spend on physical new majority of the Top 20 titles’ sales 7 months out of 12. release product fell by 48%, worth just over £110m. Barely Total Physical Video 648.0 500.5 372.6 -25.6% 31% of total DVD and Blu-ray sales were new release in TOTAL 2020, down from 45% in 2019. 8.9m It certainly wasn’t news though. Bereft of regular new releases, there is strong evidence of the consumer shifting spend into catalogue product instead and VIDEO -VOLUME (MILLION) particularly Blu-ray catalogue. change 2018 2019 2020 Physical In 2019, sales of physical catalogue titles declined by 21% 19/20 year-on-year. In 2020 that decline rate attened signicantly DVD 54.1 39.7 27.4 -31.1% Formats to just -7.2% versus 2019, driven by unexpected growth in Blu-Ray 10.6 8.5 6.7 -21.5% 4.91m 55% Blu-ray catalogue sales, up 14.3% year-on-year. The 4K UHD format also enjoyed much improved fortunes 4K UHD 0.9 0.9 1.1 22.2% in 2020 as the committed high-denition fan invested Total Physical Retail 64.6 48.2 34.1 -29.4% heavily. Compared to the smallish annual gains made in 2019 (+5%) sales last year were worth £24.8m, up 20% year- Physical Rental 9.0 6.0 5.0 -16.7% on-year. Total Physical Video 73.6 54.2 39.1 -28.0% Combined physical format sales in 2020 amounted to PHYSICAL / EST SHARE OF TOP 20 SELL-THROUGH £355.7m, down 25.5% versus 2019. Heavy reverses, , but TITLES BY MONTH only slightly steeper than those posted in (pandemic-free) 2019. ERA YEARBOOK 2021 ERA YEARBOOK 2021 100% 90% 27.1% 37.4% 41.0% 31.9% 37.6% 80% 41.9% 47.1% 53.7% 50.6% 54.5% 70% 58.6% 66.9% 60% 50% 40% 72.9% 48 30% 62.6% 62.4% 49 59.0% 68.1% 58.1% 52.9% 46.3% 49.4% 45.5% 41.4% 20% 33.1% 10% 0% JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

DIGITAL / EST PHYSICAL UK STATISTICS VIDEO UK STATISTICS VIDEO

PHYSICAL FORMATS: NEW RELEASE VERSUS NO. OF NEW VIDEO TITLES AVAILABLE ON FORMAT NEW RELEASE VS CATALOGUE - VALUE (£M) VIDEO MARKET PRODUCT change change 2016 2017 2018 2019 2020 CATALOGUE 2018 2019 2020 AVAILABILITY 19/20 19/20 DVD 4,816 3,227 2,901 2,070 1,971 -4.8% As seen in the early days of DVD or Blu-ray, any new New Release 282.8 212.8 110.4 -48.1% The paused lm and TV production and dark cinemas Blu-ray 1,850 1,743 1,583 1,498 1,340 -10.5% transactional format needs time to develop a catalogue Catalogue 334.1 264.4 245.3 -7.2% described above inevitably impacted the number of new market, with more range content becoming available as titles coming to market. In 2020, 1,971 new titles were 4K UHD 93 148 204 247 243 -1.6% Total Physical 616.9 477.2 355.7 -25.5% the format matures. EST has gradually seen older titles made available on DVD, down 4.8% versus 2019, 1,340 new EST 3,358 2,047 1,463 1,728 18.1% introduced to the mix over recent years and, as illustrated titles arrived on Blu-ray, down 10.5% and just 243 on 4k New Release as % of Source: Kantar in the table below, its reliance on new release product sales 45.8% 44.6% 31.0% UHD, down 1.6%. market was slowly shifting – in 2019 barely a majority its total sales Only EST enjoyed a year-on-year increase in new titles volume (50.4%) came from new release titles. Source: Official Charts/BASE - Retail Only being made available with 1,728 new titles coming to the TOTAL NO. OF VIDEO TITLES AVAILABLE In 2020, however, the new release schedule emptied as digital format last year. change cinemas closed, new release sales on EST consequently fell 2016 2017 2018 2019 2020 The total number of DVD titles available has risen to 19/20 and the share of units sold skewed rapidly and heavily to PHYSICAL FORMATS: NEW RELEASE VERSUS 124,630, well over 100k more than are available on Blu-ray older product – a segment that hasn’t fully matured on the CATALOGUE - UNITS (M) where the total is 19,336 titles. DVD 114,461 117,688 120,589 122,659 124,630 1.6% EST format, with a fraction of titles available compared to change The industry’s youngest format – 4K UHD – still has less Blu-ray 13,172 14,915 16,498 17,996 19,336 7.4% DVD or Blu-ray. 2018 2019 2020 19/20 than a thousand titles in total available to the UK consumer 4K UHD 102 250 454 701 944 34.7% Had more new releases owed through over the course of New Release 24.4 18.0 9.2 -48.9% but, given the format’s demonstrable potential for growth, EST 5,950 7,997 9,460 11,188 18.3% the year, or digital catalogue title availability been deeper, expect to see the number of titles available accelerate over Catalogue 40.2 30.2 24.8 -17.7% then sales would have been even stronger in 2020. the coming years. Source: Kantar Total Physical 64.6 48.2 34.1 -29.4% The number of titles coming onto the EST is still growing New Release as % of steadily every year and in 2020 the total stood at 11,188, up 37.8% 37.4% 27.0% market by 18% versus 2019.

Source: Official Charts/BASE - Retail Only NO OF NEW TITLES AVAILABLE BY FORMAT: 2016-2020

DVD 5000 4,816 EST 4000 DVD 3,227 3,358 DVD DIGITAL EST NEW RELEASE 2,901 3000 EST DVD DVD VS CATALOGUE 2016-2020 Blu-ray Blu-ray 2,070 EST Blu-ray 2,047 Blu-ray EST 1,971 UNITS (FILM ONLY) 1,850 1,743 Blu-ray 1,728 NEW RELEASE VS 2000 1,583 1,498 1,463 CATALOGUE 2016-2020 1,340 1000 4K UHD 4K UHD 4K UHD 4K UHD 4K UHD £M (PHYSICAL ONLY) 204 247 243 100% 93 148 0 ERA YEARBOOK 2021 2016 2017 2018 2019 2020 ERA YEARBOOK 2021 90% TOTAL PHYSICAL MARKET 80% 40.4% NEW RELEASE 51.4% 50.4% 57.8% CATALOGUE TOTAL NO. OF VIDEO TITLES AVAILABLE: 2016-2020 70% 1,000.0 893.6 60% 742.1 DVD DVD 800.0 DVD DVD DVD 122,659 124,630 50% 46.8% 616.9 117,688 120,589 120,000 114,461 40% 600.0 46.6% 477.2 100,000 45.8% 355.7 50 30% 59.6% 400.0 51 48.6% 49.6% 44.6% 80,000 42.2% 31.0% 20% 53.2% 60,000 Blu-ray Blu-ray 200.0 53.4% 54.2% Blu-ray Blu-ray 10% 55.4% Blu-ray EST 17,996 EST 19,336 EST 69.0% 40,000 14,915 EST 16,498 13,172 5,950 7,997 9,460 11,188 0% 0.0 20,000 4K UHD 4K UHD 4K UHD 4K UHD 4K UHD 2017 2018 2019 2020 2016 2017 2018 2019 2020 102 250 454 701 944 0 CATALOGUE NEW RELEASE 2016 2017 2018 2019 2020 UK STATISTICS VIDEO UK STATISTICS VIDEO

VIDEO AVERAGE SELLING PRICES

Average selling prices in the UK’s physical video market frontline chart product. have remained fairly stable over the last few years. The The category’s hi-def physical format, 4K UHD, commanded average DVD unit sale went for £7.32 in 2020, down 2.5% almost a £10 premium over the other formats with the 2020 overall. The home delivery channel commanded the ASP coming in at £22.63, rising to £23.28 in supermarkets. highest ASP at £7.40. The average price of an HD EST download dropped by Blu-ray ASPs (excl. 4K) dipped below the £12 for the rst almost 9% in 2020 to £7.75, bringing it within 26p of ever, although average prices rose to £13.76 in standard denition download. supermarkets where focus would have been mostly on

DVD AVERAGE SELLING PRICES 2020 BLU-RAY (EXCLUDING 4K VARIANTS) AVERAGE ELECTRONIC SELL-THROUGH (EST) AVERAGE SELLING PRICES 2020 SELLING PRICES 2020 change 2018 2019 2020 change change 19/20 2018 2019 2020 2018 2019 2020 19/20 19/20 Specialists, generalists £7.03 £7.14 £7.16 0.3% Specialists, generalists HD EST n/a £8.50 £7.75 -8.8% and independents £10.51 £10.23 £10.28 0.6% and independents Supermarkets £7.58 £7.62 £7.29 -4.3% SD EST n/a £7.68 £7.49 -2.5% Supermarkets £14.12 £13.94 £13.76 -1.3% Home delivery £7.54 £7.56 £7.40 -2.1% Total EST n/a £8.43 £7.73 -8.3% Home delivery £11.97 £12.38 £11.97 -3.3% Total Market £7.44 £7.51 £7.32 -2.5% Source: Official Charts / Kantar Total Market £12.27 £12.18 £11.99 -1.6% Source: Offical Charts / Kantar. Excludes box sets and multiple disc-sets of 3 or more. Physical product only Source: Offical Charts / Kantar. Excludes box sets and multiple disc-sets of 3 or more. Physical product only

BLU-RAY (INCLUDING 4K VARIANTS) AVERAGE 4K UHD AVERAGE SELLING PRICES 2020 SELLING PRICES 2020 change AVERAGE SELLING PRICES BY VIDEO FORMAT - 2020 change 2018 2019 2020 2018 2019 2020 19/20 19/20 Specialists, generalists Specialists, generalists £20.82 £19.75 £19.30 -2.3% £11.36 £11.13 £11.16 0.3% and independents 4K UHD, £22.63 and independents

ERA YEARBOOK 2021 Supermarkets £23.13 £22.45 £23.28 3.7% ERA YEARBOOK 2021 Supermarkets £14.53 £14.45 £13.84 -4.2% Home delivery £23.54 £22.71 £23.22 2.2% Home delivery £13.53 £14.15 £14.30 1.1% Total Market £22.76 £22.06 £22.63 2.6% Blu-ray (inc 4K UHD formats), £13.73 Total Market £13.20 £13.40 £13.73 2.5% Source: Official Charts / Kantar Source: Offical Charts / Kantar. Excludes box sets and multiple disc-sets of 3 or more. Physical product only Blu-ray (excl 4K UHD formats), £11.99

52 53

EST, £7.73

£0.00 £5.00 £10.00 £15.00 £20.00 UK STATISTICS VIDEO UK STATISTICS VIDEO

BRICKS AND MORTAR VIDEO RETAIL - DIGITAL

With so much of the market transacted digitally online VERSUS ONLINE DIGITAL VIDEO SERVICES: 2020 in the video category, included here is a list of digital The shift of spend in the video category from bricks and video services from the entertainment industry site- BRICKS & MORTAR VERSUS ONLINE SALES SUBSCRIPTION BUY / RENT mortar retailers to digital services and home delivery checker operator ‘Get It Right From A Genuine Site’ SPLIT (£ MILLION) operators, has been trending for over a decade now and where digital video can be bought, rented or streamed Acorn Amazon Prime it was inevitable that the challenging trading conditions in Retail Type 2016 2017 2018 2019 2020 from. Amazon Prime Apple TV 2020 would accelerate that dynamic. 491 shops in the multiples channel ceased trading in Bricks & Mortar 602.9 485.9 394.7 290.2 146.9 While overall category spend hit £3.3bn last year, only 11% physical video last year, down 20% versus 2019, while Apple TV Bfi Player was derived from sales of physical product, amounting to Online 1404.7 1623.7 1977.0 2320.3 3132.2 18 shops – the only chain left in the specialist Bfi Player Bt TV around £356m. Of that £356m, only £147m was spent on Total Market 2007.6 2109.6 2371.7 2610.5 3279.1 chain channel – stopped selling DVDs and Blu-rays, the high street, or in supermarkets, with the rest generated down 14%. Britbox Curzon by the physical online retailers. Total spend on video at bricks and mortar retailers now Bt TV Find Any Film represents just a 4.5% share of total value overall, down Disney+ Google Play from 11.1% in 2019. Google Play Microsoft & TV

Hayu Now Music

Lebara Play Now TV

Mubi Rakuten TV

Netflix Sky

Now Music Sony Playstation Tv & Video

Now TV Talk Talk TV

VIDEO MARKET - SPEND SHIFT TO ONLINE (£ MILLION) Rakuten TV Virgin Media

Sky 100% Talk Talk TV ERA YEARBOOK 2021 ERA YEARBOOK 2021 80% Tvplayer 70.0% 77.0% Twitch 60% 83.4% 88.9% 95.5% 40% Virgin Media 20% 30.0% Youtube 54 23.0% 16.6% 4.5% 55 0% 11.1% Youtube Music

2016 2017 2018 2019 2020 Source: Get It Right From a Genuine Site ONLINE BRICKS AND MORTAR UK STATISTICS VIDEO UK STATISTICS VIDEO VIDEO RETAIL - VIDEO RETAILERS PHYSICAL - PHYSICAL Another longstanding retail dynamic The total number of bricks and PHYSICAL FORMAT £ SPEND SHARE BY RETAILER TYPE in the video category is the steady PRINCIPAL BRICKS & MORTAR RETAILERS SELLING VIDEO mortar retailers stocking video VIDEO growth of the home delivery sector dipped sharply in 2020, from 10,001 2016 2017 2018 2019 2020 change 19/20 – dominated by Amazon - and its Retail Type 2016 2017 2018 2019 2020 shops in 2019 to 7,880, a fall of 21.2% gradual acquisition of share of the Supermarkets (3) 9,341 8,369 8,287 7,306 5,711 -21.8% year-on-year. High Street 219.8 181.8 148.2 103.9 44.7 UK’s DVD and Blu-ray market. Multiples (2) 4,285 3,648 3,326 2,464 1,973 -19.9% 1,595 fewer supermarket outlets Supermarkets 380.7 302.0 245.0 185.1 101.4 The disruption a ecting the high Specialist Chains (1) 167 168 163 132 114 -13.6% ranged video product in 2020, a street and supermarket channels in Home Delivery 293.1 258.3 223.7 188.1 209.6 declining trend that accelerated last 2020 was always likely to see physical Independents 112 99 102 99 82 -17.2% year as the pandemic restrictions Total Market 893.6 742.1 616.9 477.1 355.7 format revenues migrate still further Total Retailers 13,905 12,284 11,878 10,001 7,880 -21.2% pressurised space. Despite the fall online and ERA’s analysis highlights Source: Kantar in outlets, in terms of share of total just how stark that shift was. (1) Specialist Chain - HMV video outlets, the supermarket estate VIDEO MARKET - PHYSICAL FORMAT SHARE (2) Multiples are Urban Outfitters, WHSmith, Matalan, Primark, Boots, Moto, Original Factory Store, In 2019, DVD and Blu-ray sales over B&M, Easons, and SemiChem. (Changes are most likely due to withdrawal from Audio and Video retail- still represents 73% of total shops BY RETAILER TYPE (£ MILLION) ing/stocking). the internet amounted to around (3) Supermarkets include Asda, Morrisons, Sainsbury’s (including Locals*), Tesco (including Metro and selling video product. Express*), Waitrose*, Co-Op*, and One-Stop* (*That sell audio and video titles). £188m, giving the channel just over 100% 39% of the market. In 2020, as physical 80% 32.8% 34.8% 36.3% 39.4% format sales in general tumbled, sales 58.9% in the home delivery channel 60% enjoyed a double-digit bump, up 40% 42.6% 40.7% 39.7% 38.8% 11.4% to £209.6m. 28.5% 20% Reecting that increase in spend, 24.6% 24.0% 24.5% 21.8% 12.6% home delivery share of the market 0% climbed to 59%, up from 39% in 2016 2017 2018 2019 2020 2019. Supermarkets lost around 10 percentage points year-on-year, with HIGH STREET SUPERMARKETS HOME DELIVERY just over £100m spent in the channel, NO. OF BRICKS & MORTAR RETAILERS SELLING VIDEO: while only £44.7m was spent on the 2016 - 2020 high street in 2020, representing just 12.6% of the total. SHARE OF TOTAL VIDEO RETAILER ESTATE: 2020 13,905 12,284 Specialist Chains (1) Independents 11,878 9,341

ERA YEARBOOK 2021 114 1% 82 1% 10,000 ERA YEARBOOK 2021 8,369 8,287 10,001 7,306 7,500 7,880 Multiples (2) 5,711 1,973 25% 5,000 4,285 3,6485 3,326 2,464 TOTAL 2,500 1,973 NO. VIDEO 167 112 168 99 163 102 132 99 114 82 0 56 RETAILERS 57 7,880 2016 2017 2018 2019 2020

SUPERMARKETS MULTIPLES SPECIALIST CHAINS INDEPENDENTS TOTAL RETAILERS Supermarkets (3) 5,711 73% UK STATISTICS VIDEO UK STATISTICS VIDEO

TOP 20 VIDEO CHART 2020 TOP 20 VIDEO CHART 2020 - DIGITAL VERSUS PHYSICAL VIDEO CHARTS WEEK 1 SALES Title Corp. Group Total Total Total Total % Shr Disney’s ‘Frozen 2’ topped the 2020 Video DVD Blu-ray Digital Digital Title Corp. Group Total Video Week1 Week1 EST Release chart with 973k units sold (51% Units Units Units Units Sold - Digital EST Physical Window digital), with Warner’s ‘Joker’ taking 2020 Units Units Walt Disney the No.2 spot with 828k units sold 1 Frozen 2 Studios 972,996 414,499 58,124 500,374 51.4% Walt Disney (40.7% digital). 1 Frozen 2 Studios 972,996 218,789 156,705 2 Weeks Disney’s ‘Star Wars IX – The Rise of Warner 2 Joker Home Video 827,680 338,373 152,165 337,141 40.7% Warner Skywalker’ (770k units, 34% digital) 2 Joker Home Video 827,680 140,581 210,825 2 Weeks nished the year in 3rd spot, while Star Wars 3 IX - The Rise of Walt Disney 770,491 284,223 223,496 262,771 34.1% Universal’s ‘Downton Abbey – The Studios Star Wars IX - The Rise Walt Disney Skywalker 3 of Skywalker Studios 770,491 180,665 235,512 1 Week Movie’ (685k units, 24% digital) and ‘1917’ (650k units, 31% digital) closed Downton Abbey Universal Downton Abbey - 4 - The Movie Pictures 684,688 474,259 45,117 165,312 24.1% 4 684,688 58,453 230,590 2 Weeks out the top 5. Movie Pictures 5 1917 Universal 649,957 341,877 107,755 200,325 30.8% Universal Pictures 5 1917 Pictures 649,957 94,689 145,962 2 Weeks 6 Jumanji - The Sony 562,123 195,224 37,879 329,019 58.5% Jumanji - The Next Sony Next Level Pictures He 6 Level Pictures He 562,123 70,311 75,768 2 Weeks 7 Bad for Sony 395,119 130,444 34,505 230,170 58.3% Pictures He 7 Bad Boys for Life Pictures He 395,119 98,106 46,735 2 Weeks 8 Sonic the Universal 377,454 133,426 25,408 218,620 57.9% Universal Hedgehog Pictures 8 Sonic the Hedgehog Pictures 377,454 31,975 38,606 9 Weeks 9 Onward Walt Disney 376,653 160,035 26,266 190,352 50.5% Walt Disney Studios 9 Onward Studios 376,653 52,150 37,121 4 Weeks 10 Terminator - Walt Disney 340,403 148,367 66,663 125,372 36.8% Walt Disney Dark Fate Studios 10 Terminator - Dark Fate Studios 340,403 54,527 78,155 2 Weeks 11 Maleficent - Walt Disney 338,076 184,755 33,167 120,153 35.5% Maleficent - Mistress Walt Disney Mistress of Evil Studios 11 of Evil Studios 338,076 44,884 85,474 1 Week 12 Tenet Warner 311,600 65,109 65,584 180,906 58.1% Warner Home Video 12 Tenet Home Video 311,600 66,155 82,385 No Window 13 Trolls World Universal 303,558 128,457 10,173 164,927 54.3% Universal Tour Pictures 13 Trolls World Tour Pictures 303,558 51,807 45,441 2 Weeks Birds of Warner ERA YEARBOOK 2021 14 Prey and the 294,523 107,380 56,375 130,768 44.4% 14 Birds of Prey and the Warner 294,523 29,582 51,429 8 Weeks ERA YEARBOOK 2021 Fantabulous Home Video Fantabulous Home Video Walt Disney 15 Le Mans '66 Walt Disney 285,119 37,804 31,600 2 Weeks 15 Le Mans '66 Studios 285,119 109,814 50,497 124,808 43.8% Studios

Elevation 16 Knives Out Elevation 282,497 19,132 30,929 2 Weeks 16 Knives Out Sales 282,497 143,090 38,267 101,141 35.8% Sales

It - Chapter Warner 17 It - Chapter Two Warner 276,926 49,641 56,004 2 Weeks 17 Two Home Video 276,926 110,042 45,520 121,363 43.8% Home Video Source: Offical Charts Company Source: Offical Charts Company 58 EST film volume comprised of data from the 59 Universal EST film volume comprised of data from the Universal following services: Amazon; iTunes; SKY Store; 18 Rocketman 275,898 90,138 12,588 173,172 62.8% following services: Amazon; iTunes; SKY Store; 18 Rocketman 275,898 26,683 112,195 3 Weeks Talk Talk; Wuaki Pictures Talk Talk; Wuaki Pictures Weighting applied by Official Charts to EST data Weighting applied by Official Charts to EST data to take into account “other” EST film services not Universal to take into account “other” EST film services not Universal reporting 19 Dolittle 270,957 123,509 13,886 133,562 49.3% reporting 19 Dolittle Pictures 270,957 45,288 31,731 2 Weeks Within the chart, only titles available from all of Pictures Within the chart, only titles available from all the top 3 services (based on market share) would of the top 3 services (based on market share) Universal be eligible to be displayed in the chart in order to 20 Last Universal 253,563 116,262 9,192 128,109 50.5% would be eligible to be displayed in the chart 20 253,563 12,943 18,489 1 Week preserve retailer confidentiality Pictures in order to preserve retailer confidentiality Pictures Windowed releases through a single service and Windowed releases through a single service and Service Exclusives excluded from the chart Service Exclusives excluded from the chart

UK STATISTICS VIDEO UK STATISTICS VIDEO

OFFICIAL TOP 20 EST VIDEO CHART 2020 OFFICIAL TOP 20 VOD VIDEO CHART 2020 VIDEO CHARTS OFFICIAL TOP 20 PHYSICAL VIDEO CHART 2020 Title Corp. Group Total EST Title Corp. Group Total VOD Title Corp. Group Total Video Units Total DVD Units Total Blu-ray Video Units Video Units New to this year’s Yearbook is a Video Sold Sold Units Sold Sold Sold on Demand (VOD) chart tracking the most rented titles over the major Downton Abbey - The Universal 1 Movie Pictures 519,376 474,259 45,117 1 Frozen 2 Walt Disney Studios 500,374 1 Joker Warner Home Video 591,987 VOD services in the UK during 2020 (Jan-Nov only). While much of the Star Wars IX - The Rise Walt Disney chart reects what was popular in 2 Of Skywalker Studios 507,719 284,223 223,496 2 Joker Warner Home Video 337,141 2 Jumanji - The Next Level He 544,296 the physical and EST chart, interesting Warner outliers like the 8-year-old, pandemic- 3 Joker Home Video 490,538 338,373 152,165 3 Jumanji - The Next Level Sony Pictures He 329,019 3 1917 Universal Pictures 446,165 focused lm ‘Contagion’ and Articial Eye’s Palme d’Or winner ‘Parasite’ make 4 Frozen 2 Walt Disney 472,622 414,499 58,124 Star Wars IX - The Rise Of appearances in the Top 20. Studios 4 Skywalker Walt Disney Studios 262,771 4 Knives Out Lionsgate 438,642 Universal 5 1917 Pictures 449,632 341,877 107,755 5 Bad Boys for Life Sony Pictures He 230,170 5 Bad Boys for Life Sony Pictures He 364,991 Jumanji - The Next Sony 6 Level Pictures He 233,103 195,224 37,879 6 Sonic the Hedgehog Universal Pictures 218,620 6 Frozen 2 Walt Disney Studios 273,417 Maleficent - Mistress Walt Disney 7 of Evil Studios 217,923 184,755 33,167 7 1917 Universal Pictures 200,325 7 Dolittle Universal Pictures 265,393 Walt Disney 8 Terminator - Dark Fate Studios 215,031 148,367 66,663 8 Love Actually Universal Pictures 195,224 8 has Fallen Lionsgate 258,865 Walt Disney 9 Onward Studios 186,300 160,035 26,266 9 Onward Walt Disney Studios 190,352 9 Contagion Warner Home Video 256,692 Elevation 10 Knives Out Sales 181,357 143,090 38,267 10 Tenet Warner Home Video 180,906 10 The Invisible Man Universal Pictures 255,596 Elevation 11 Rambo - Last Blood Sales 174,055 137,871 36,184 11 Rocketman Universal Pictures 173,172 11 Le Mans '66 Walt Disney Studios 253,424 Sony 12 Bad Boys for Life Pictures He 164,949 130,444 34,505 12 Downton Abbey - The Movie Universal Pictures 165,312 12 Sonic the Hedgehog Paramount 243,552 13 Birds of Prey and the Warner 163,755 107,380 56,375 Once upon a Time in Fantabulous Home Video 13 Trolls World Tour Universal Pictures 164,927 13 Hollywood Sony Pictures He 232,403 14 The Gentlemen Eiv 160,831 123,006 37,825 Birds of Prey and the 14 Elf Warner Home Video 156,548 14 Fantabulous Warner Home Video 231,044 15 Le Mans '66 Walt Disney 160,311 109,814 50,497

ERA YEARBOOK 2021 Studios ERA YEARBOOK 2021 15 The Grinch Universal Pictures 146,941 15 Terminator - Dark Fate Walt Disney Studios 222,354 Universal 16 Sonic the Hedgehog Pictures 158,834 133,426 25,408 16 Spider-Man - Far from Home Sony Pictures He 144,149 16 Parasite Curzon Artificial Eye 214,050 Warner 17 It - Chapter Two Home Video 155,562 110,042 45,520 17 Dolittle Universal Pictures 133,562 17 Gemini Man Paramount 207,414 Elevation 18 Midway Sales 152,966 119,115 33,850 Birds of Prey and the 18 Jojo Rabbit Walt Disney Studios 203,964 18 Fantabulous Warner Home Video 130,768 Once Upon a Time in Sony 60 19 Hollywood Pictures He 142,564 101,645 40,919 61 19 Last Christmas Universal Pictures 128,109 19 Midway Lionsgate 197,384 Universal 20 Trolls World Tour Pictures 138,630 128,457 10,173 20 Terminator - Dark Fate Walt Disney Studios 125,372 20 Rambo - Last Blood Lionsgate 190,551

Source: Official Charts Company Source: Official Charts Company Source: Offical Charts Company / BASE

UK STATISTICS MUSIC

MUSIC RETAIL SALES OF MUSIC

VALUE £1.55bn

YOY CHANGE 6.8%

AUDIO STREAMS

VALUE £1.21m

YOY CHANGE 15.5%

SALES OF VINYL

VALUE £110m YOY CHANGE ERA WAS STREAMED 13.3% ERA YEARBOOK 2021

YEARBOOK OVER 116 MILLION TIMES IN 2020

2020 BY WEEKND TOPPED THE 62 SINGLES CHARTS WITH 250m 63 OVER STREAMS

© 2019 Universal Music. All Rights Reserved. UK STATISTICS MUSIC UK STATISTICS MUSIC

MUSIC OVERVIEW MUSIC -VALUE (£MILLION) MEET THE MUSIC CONSUMER 2018 2019 2020 change 19/20 Robust growth in spend on music subscriptions and a thriving vinyl market in 2020 saw the music CD 288.1 217.0 156.2 -28.0% category post its highest total since 2006, up 6.8% Vinyl LP 91.3 97.1 110.1 13.3% The In-Car Radio is the most used device to access music year-on-year to £1.5bn. TOP DEVICES USED Other Physical 1.0 1.1 1.9 63.1% FOR LISTENING TO According to ERA / BPI estimates, spend in the Total Physical Albums* 380.4 315.3 268.1 -14.9% MUSIC subscription streaming market – unencumbered by any lockdown-driven trading challenges - Digital Albums 73.4 53.2 43.5 -18.3% surged through the £1.2bn mark, up 15.5% versus 2019, accounting for 78% of total music category Total Albums 453.8 368.5 311.6 -15.4% value. As measured by the Ocial Charts, over 153 billion streams were recorded across subscription Vinyl Singles 2.6 2.6 3.1 21.8% and ad-funded tiers in 2020, up 19% year-on-year. CD & Other Physical Singles 0.3 0.3 0.4 20.1% The £272m spent on combined physical formats Total Physical Singles 2.8 2.9 3.5 21.6% was down 15% on 2019, representing 17.5% 53.4% 48.9% 40.0% 38.6% 28.5% 27.4% 24.2% 22.0% 21.2% of total annual category spend. Driving those Digital Singles** 49.2 36.5 28.7 -21.3% In-car - Radio Smartphone Computer / Laptop DAB Radio (Digital AM/FM Radio CD player In-car - CD Smart Speaker Wireless / Radio) Speaker physical declines is a CD albums market locked Total Singles 52.0 39.4 32.2 -18.2% ERA Entertainment Tracker August 2020 into a deep downward trend with sales dipping by 28% year-on-year to £156.2m, or just 10% of Subscription Streaming *** 812.0 1,045.8 1,208.2 15.5% total market value. Total Music 1,317.8 1,453.7 1,552.0 6.8% Streamed music is the most popular format, particularly By way of contrast, the vinyl LP market grew for amongst the Under-25s MUSIC CONSUMPTION the 10th year in a row, with spend sailing through MUSIC -UNITS (MILLION) PREFERENCES the £100m mark, to nish the year at £110m, up 13.3% versus 2019. In terms of value share, vinyl TOTAL PANEL UNDER 25’s 2018 2019 2020 change 19/20 sales now command 7% of the total music retail market. CD 33.7 24.8 16.9 -31.7% Given how important hmv and Vinyl LP 4.4 4.6 5.1 11.3% sector are to vinyl sales, posting Other Physical Albums 0.1 0.1 0.2 79.0% double-digit growth in 2020, against a backdrop Total Physical Albums* 38.2 29.5 22.2 -24.6% of general pandemic controls and crippling trading restrictions on the high street, is a Digital Albums 10.2 7.3 5.9 -19.0% 33.1% 81.2% 25.4% 61.9% 11.9% 10.1% 8.9% 14.2% 3.5% 7.8% remarkable achievement. While physical online Subscription Streaming Free Streaming CD Digital MP3 LP operators like Amazon were always on hand to Total Albums 48.4 36.8 28.1 -23.5% full vinyl demand, many indie retailers turned Vinyl Singles 0.2 0.2 0.3 20.1% ERA Entertainment Tracker August 2020 to trading on the internet, or introduced ‘click & collect’ during closure periods. CD & Other Physical Singles 0.1 0.1 0.1 45.0% ERA YEARBOOK 2021 ERA YEARBOOK 2021 The digital download market continues to Total Physical Singles 0.3 0.3 0.4 25.0% Based on indicative ERA Tracker panel data from 2,000 UK respondents, Spotify WHERE MUSIC contract with both digital albums and digital leads the way as a destination for streamed music STREAMERS LISTENED tracks registering a seventh consecutive year of Digital Singles** 54.9 40.4 31.3 -22.5% decline. Spend on tracks is down around 21% to £28.7m, while MP3 albums – despite posting a Total Singles 55.2 40.7 31.7 -22.2% few weeks of unexpected annual growth at the Audio Streams 90,915.5 114,156.7 139,283.0 22.0% % % % % beginning of the rst lockdown – nished 2020 Video Streams 14,729.4 14,300.7 13,945.6 -2.5% .8 .5 .7 .6 18% down, at £43.5m. 64 75Spotify 30Amazon Music 14YouTube Music 12Apple Music Total Streams 105,644.8 128,457.4 153,228.6 19.3% 65 The combined MP3 market now represents a fraction under 5% of total spend in the UK music Streaming Equivalent Albums*** 90.9 104.2 125.2 20.2% retail market. % % % % Amazon Music Unlimited Total Album Equivalent Sales 144.8 145.0 156.5 7.9% and Amazon Prime Music .2 .5 .2 Source: Official Charts Company. *Upweighted by 5% from Official Charts numbers to reflect 6 5 5 100% of market. **Combines single track and bundle sales. *** Streaming Equivalent Soundcloud Deezer Albums (2018: audio streams divided by 1,000. 2019 & 2020: audio and video streams divided by 6,000 or 1,000 according to source (premium or ad-supported)) ERA Quarterly Tracking Study (August 2020) (conducted by FlyResearch) UK STATISTICS MUSIC UK STATISTICS MUSIC

STREAMING MARKET -CHART-ELIGIBLE PREMIUM MUSIC SALES BY THE STREAMING MUSIC VERSUS AD-FUNDED - UNITS (MILLION) change 2018 2019 2020 SEGMENT MARKET 19/20 MUSIC MARKET 2020: SHARE BY FORMAT With the streaming segment now such a Audio & Video Premium - 99,319.6 119,562.6 20.4% dominant force in the UK music retail category, Audio & Video Ad-Funded - 29,137.8 33,666.0 15.5% this year we have included some extra insight - Total Streams 105,644.8 128,457.4 153,228.6 19.3% illustrated across the adjacent tables and charts CD 10% Note: No prem / ad-f splits available for 2018 - looking at how those hundreds of billions of Audio Streams also includes static video and lyric videos streams are split across the various tiers and Video Streams only include official claimed video content Source: Official Charts Company formats that make up this billion-pound plus Vinyl LP 7% industry sector. All stream volume totals shown are as measured STREAMING MARKET -CHART-ELIGIBLE TOTAL by the Ocial Charts Company and unweighted. AUDIO VERSUS VIDEO - UNITS (MILLION) Premium streams – i.e. those audio and video change Digital Albums 3% 2018 2019 2020 MARKET streams consumed as part of a paid-for monthly 19/20 subscription plan o ered by services like Spotify, Audio Streams 90,915.5 114,156.7 139,283.0 22.0% £1,552.0m Digital Singles 2% Amazon Music and Deezer amongst others – make up the large majority of total stream Video Streams 14,729.4 14,300.7 13,945.6 -2.5% volume in the UK. Total Streams 105,644.8 128,457.4 153,228.6 19.3% 119.6bn premium streams were recorded in 2020 Note: Subscription Audio Streams also includes static video and lyric videos across the paid-for subscription tier, representing Video Streams only include official claimed video content Streaming 78% 78% of total volume. 36.3bn streams were Source: Official Charts Company recorded across the ad-funded, free tier, making up 22% of the total. The 139.3bn audio-only streams heavily STREAMING MARKET -CHART-ELIGIBLE AUDIO PREMIUM outnumber the 13.9bn video streams by almost VERSUS AD-FUNDED - UNITS (MILLION) ten to one. It is important to note here that the change Ocial Charts will only count a video stream if it 2018 2019 2020 19/20 MUSIC MARKET BY SEGMENT 2016-2020 (£M) is both licensed and claimed. Any static, or lyric videos, are recorded as audio streams. Unlicensed Audio Premium - 99,104.4 119,343.5 20.4% streams do not register in these numbers. Audio Ad-Funded - 15,052.3 19,939.5 32.5% 1,800 1,552.0 1,453.7 Total Audio Streams 90,915.5 114,156.7 139,283.0 22.0% 1,600 Note: No prem / ad-f splits available for 2018 1,317.8 3.1 28.7 1,226.3 2.6 43.5 Audio Streams also includes static video and lyric videos 1,400 36.5 53.2 110.1 Video Streams only include official claimed video content 1,096.6 2.6 Source: Official Charts Company ERA YEARBOOK 2021 49.2 97.1 ERA YEARBOOK 2021 2.7 73.4 156.2 1,200 66.2 91.3 217.0 2.0 98.8 1,000 86.9 87.7 127.7 288.1 STREAMING MARKET -CHART-ELIGIBLE VIDEO 65.6 367.5 800 PREMIUM VERSUS AD-FUNDED - UNITS (MILLION) 1,208.2 600 406.3 1,045.8 change 2018 2019 2020 400 812.0 19/20 601.9 Video Premium - 215.1 219.1 1.9% 200 406.6 66 Video Ad-Funded - 14,085.5 13,726.4 -2.5% 67 0 2016 2017 2018 2019 2020 Total Video Streams 14,729.4 14,300.7 13,945.6 -2.5% Note: No prem / ad-f splits available for 2018 SUBSCRIPTION STREAMING VINYL LP DIGITAL SINGLES CD & OTHER PHYSICAL SINGLES Audio Streams also includes static video and lyric videos Video Streams only include official claimed video content CD DIGITAL ALBUMS VINYL SINGLES TOTAL

Physical and Downloads: Official Charts Company Subscription Streaming: ERA / BPI Estimates UK STATISTICS MUSIC UK STATISTICS MUSIC

THE STREAMING MUSIC THE STREAMING MUSIC MARKET MARKET Looking at the audio-only streaming segment, COMBINED AUDIO & VIDEO - PREMIUM VS TOTAL AUDIO STREAMS VS TOTAL VIDEO TOTAL STREAMS - MAJORS VS the 119.3bn paid-for premium streams make up AD-FUNDED: 2020 STREAMS: 2020 INDIES % VOLUME SHARE: 2020 86% of the total audio-only volume. In the video-only streaming segment, that Ad-Funded Video dynamic is completely reversed, with free, ad- 22% Streams Major funded streams dominating. Of the 13.9bn total 9% Labels video streams recorded last year, 98% were 76% Indie ad-funded. Only 219m premium video streams Labels were measured by the Ocial Charts over the course of 2020. 23% In terms of the label market share, around TOTAL TOTAL 76% of total streams were by artists and bands £153.2bn £153.2bn signed to one the three major record labels – Universal Music, and Warner Music Umatched – while 24% belonged to performers signed to to Label independent record labels. Audio 1% Streams Premium 91% Note: Matched, chart-eligible streams only / Audio & video 78% Source: Official Charts Company

AUDIO STREAMS - PREMIUM VS VIDEO STREAMS - PREMIUM VS AD-FUNDED: 2020 AD-FUNDED: 2020 PHYSICAL MUSIC Audio Ad- Video Ad- MARKET Funded Funded The physical format music segment was heavily

ERA YEARBOOK 2021 MUSIC -VALUE (£MILLION) ERA YEARBOOK 2021 14% 98% impacted by the long periods of lockdown 2018 2019 2020 change 19/20 and pandemic restrictions a ecting the UK throughout 2020. With enforced high street CD 288.1 217.0 156.2 -28.0% closures and a supermarket sector rmly TOTAL TOTAL Vinyl LP 91.3 97.1 110.1 13.3% focused on prioritising essential lines, CD and £139.3bn £139.3bn Other Physical Albums 1.0 1.1 1.9 63.1% vinyl sales came under pressure. Total Physical Albums* 380.4 315.3 268.1 -14.9% As described above, the £271.6m spent on combined CD and vinyl product in 2020 was 68 around 15% down on last year’s totals. Those 69 Audio Video declines were exclusively driven by a CD album Premium Premium market recording its steepest annual reverse 86% 2% ever last year, down by 28% to £156.2m. That loss was partially o set by robust growth in the phenomenally resilient vinyl album market, with sales up 13.3% to £110.1m. UK STATISTICS MUSIC UK STATISTICS MUSIC

THE VINYL MARKET In 2010, vinyl sales were worth just £3.6m and accounted Seemingly impervious to the operational challenges that VINYL LP ALBUMS: NEW RELEASE for just 0.3% of transactional music sales. Standing alone as the only transactional music format to faced physical music retailers last year, and in stark contrast VERSUS CATALOGUE - VALUE (£M) register any year-on-year growth in the last seven years, to the struggles evident across the rest of the transactional Vinyl LP volume burst through the 5m unit mark last year change the has been a truly remarkable retailing music market, vinyl sales represented very nearly a third of with 72% of that volume - over 3.6m units – going mostly 2018 2019 2020 19/20 phenomenon. all non-streaming value in 2020. through physical online retailers like Amazon. New Release 37.5 40.9 40.2 -1.8% The grocery sector’s participation in the vinyl market fell Catalogue 53.8 56.2 69.8 24.3% VINYL ALBUMS - UNITS VINYL ALBUMS MARKET back again in 2020 with reductions in range depth resulting VINYL ALBUMS - VALUE (£m) (000’s) SHARE BY VOLUME in steepening volume declines. 159k units were sold in Total LP 91.3 97.1 110.1 13.3% supermarkets during 2020, 79k fewer units, representing Format Total Vinyl Year-on- Vinyl as % of Format Special- Super- Inde- Format Specialist Super- Indepen- 3.1% of total vinyl volumes. New Release as % of 41.1% 42.1% 36.5% Album Market Year % Total Physical ist Units market pendent % Share market % dent % 390 independent record shops now sell vinyl in the UK market Value (£m) Variance Album £ Units Units Share Share with the majority involved in the ERA-led Record Store Source: Official Charts Company / ERA Weighted to reflect 100% of market Total Total Total Day event that is usually held in April each year. The 2020 Albums Albums Albums plans to celebrate the UK’s independent record shops 2008 2.9 0.3% 2008 144.2 78.4 2008 64.8% 0.0% 35.2% were, however, blown apart by the high street closures VINYL LP ALBUMS: NEW RELEASE 2009 3.3 13.8% 0.3% 2009 155.0 84.1 2009 64.9% 0.0% 35.2% enforced as part of the lockdown measures introduced by VERSUS CATALOGUE - UNITS (M) 2010 3.6 9.1% 0.4% 2010 141.9 107.5 2010 56.9% 0.0% 43.1% the government in March. change 2018 2019 2020 2011 6.0 66.7% 0.8% 2011 196.7 162.2 2011 54.8% 0.0% 45.2% Given the restrictions, RSD was re-designed and held 19/20 2012 7.3 21.7% 1.2% 2012 254.3 158.7 2012 61.6% 0.0% 38.4% over three separate dates, requiring three di erent ‘drops’ New Release 1.7 1.7 1.7 -2.0% 2013 14.7 101.4% 2.7% 2013 461.9 369.2 2013 55.6% 0.0% 44.4% of RSD-exclusive vinyl. Despite the need to impose strict Catalogue 2.7 2.8 3.4 19.4% 2014 25.9 76.2% 5.0% 2014 870.9 495.7 2014 63.7% 0.0% 36.3% social-distancing measures and other safety-rst pandemic considerations, it remained a hugely successful event and Total LP 4.4 4.6 5.1 11.3% 2015 42.5 64.1% 8.3% 2015 1,522.1 7.4 707.3 2015 68.0% 0.3% 31.6% provided some much-needed sales impetus to a group of New Release as % of 2016 65.6 54.4% 14.0% 2016 2,328.1 235.2 842.6 2016 68.4% 6.9% 24.7% music retailers under severe pressure. 37.9% 37.7% 33.1% market 2017 87.7 33.7% 19.1% 2017 2,846.0 344.6 1,128.7 2017 65.9% 8.0% 26.1% Overall, just under 1.3m vinyl album units were sold across Source: Official Charts Company / ERA Weighted to reflect 100% of market 2018 91.3 4.1% 24.0% 2018 2,866.9 310.6 1,209.1 2018 65.4% 7.1% 27.6% the indie estate in 2019, down just 1% versus 2019 – an 2019 97.1 6.4% 30.8% 2019 3,053.4 237.7 1,279.9 2019 66.8% 5.2% 28.0% extraordinary performance, all things considered. 2020 110.1 13.3% 41.0% 2020 3,663.7 159.0 1,266.5 2020 72.0% 3.1% 24.9% New release declines were registered in the vinyl LP market, despite double-digit gains overall. £40.2m was spent on Source: Official Charts. Note: Home Delivery volumes counted in ‘Specialist’ new release vinyl in 2020, around 2% down on 2019. That decline was more than o set, however, by a signicant boost in the sale of catalogue vinyl titles, up almost 25% VINYL MARKET VOLUME SALES BY RETAILER to £69.8m. Older product made up 63.5% of total vinyl LP 6,000 TYPE 2016-2020 (000s) sales value in 2020. 5,089.2

ERA YEARBOOK 2021 4,571.0 ERA YEARBOOK 2021 5,000 4,319.3 4,386.6 159.0 237.7 NEW RELEASE VS CATALOGUE 2016-2020 VALUE £M 310.6 4,000 3,405.8 344.6 (LP ALBUMS) 110.1 235.2 91.3 97.1 3,663.7 87.7 3,000 3,053.4 120 2,866.9 2,846.0 100 66.0 36.5% 2,000 2,328.1 80 42.1% 70 41.5% 41.1% 71 60 40.2% 1,000 40 63.5% 58.5% 58.9% 57.9% 1,209.1 1,279.9 1,266.5 20 59.8% 842.6 1,128.7 0 0 2016 2017 2018 2019 2020 2016 2017 2018 2019 2020 INDEPENDENTS SPECIALISTS SUPERMARKETS TOTAL MARKET CATALOGUE NEW RELEASE TOTAL VINYL LP MARKET UK STATISTICS MUSIC UK STATISTICS MUSIC

NEW RELEASE V PRODUCT AVAILABILITY NO. OF NEW MUSIC TITLES AVAILABLE BY FORMAT change 2016 2017 2018 2019 2020 CATALOGUE CD Studio closures and the inability to tour and promote 19/20 albums as the live music sector shut down completely CD Albums 19,285 18,164 17,800 16,723 14,619 -12.6% Compromised by the lockdown restrictions, the shuttering did a ect the amount of new music made available Digital Albums 31,814 30,274 29,146 26,420 26,585 0.6% of studios, the inability to tour and reduced opportunities CD ALBUMS: NEW RELEASE to the market in 2020. to promote new albums led to delayed release dates and VERSUS CATALOGUE - VALUE (£M) 14,619 new titles were available on CD last year, 12,6% Other 10,056 11,305 13,287 13,585 13,175 -3.0% indenite postponements. change down on 2019, while 13,175 were made available on Source: Kantar 2018 2019 2020 Flow of new product slowed and that is reected in the 19/20 other physical formats like vinyl, down 3%. steep declines registered in the value new release sales New Release 181.7 131.8 87.5 -33.7% Only the digital channel enjoyed a year-on-year TOTAL NO. OF MUSIC TITLES AVAILABLE illustrated in the adjacent tables. Catalogue 106.4 85.2 68.8 -19.2% increase in new titles being made available in 2020, £87.5m was spent on new release CD titles last year, down with 26,585 new titles arriving, up a marginal 0.6%. change Total CD 288.1 217.0 156.2 -28.0% 2016 2017 2018 2019 2020 around 34% on 2019. New release share of the CD market The total number of CD titles available has risen by 19/20 fell from 61% in 2019 to 56% last year. In volume terms, just New Release as % of 2.4% to 621,525, around 74k more than are available 63.1% 60.8% 56.0% CD Albums 554,219 572,383 590,183 606,906 621,525 2.4% over half of total units sold were classied as new release. market on digital formats, where the total has grown by 5.1% versus 2019 to 548k titles. Digital Albums 435,189 465,463 494,609 521,029 547,614 5.1% Source: Official Charts Company / ERA Weighted to reflect 100% of market There are now approximately 187k vinyl and other Other 135,297 146,602 159,889 173,474 186,649 7.6% physical format titles in total available for retailers, up Source: Kantar CD ALBUMS: NEW RELEASE 8% versus 2019. VERSUS CATALOGUE - UNITS (M) change 2018 2019 2020 NO OF NEW TITLES AVAILABLE BY FORMAT: 2016-2020 19/20 New Release 18.9 13.4 8.6 -35.9% Digital Digital Catalogue 14.7 11.4 8.4 -26.7% Albums Digital Albums Digital Digital Total CD 33.7 24.8 16.9 -31.7% 35,000 31,814 Albums 30,274 29,146 Albums Albums 30,000 CD 26,420 26,585 New Release as % of CD CD CD 56.2% 53.9% 50.6% 25,000 Albums Albums Albums CD market 19,285 Albums 20,000 18,164 17,800 Other 16,273 Other Albums Other Source: Official Charts Company / ERA Weighted to reflect 100% of market Other Other 14,619 15,000 13,287 13,585 13,175 10,056 11,305 10,000 5,000 0 2016 2017 2018 2019 2020 Source: Kantar ERA YEARBOOK 2021 ERA YEARBOOK 2021

TOTAL NO. OF MUSIC TITLES AVAILABLE: 2016-2020 NEW RELEASE VS CATALOGUE 2016-2020 VALUE £M 600 (CD ALBUMS) CD CD CD CD CD Albums Albums 500 406.3 Albums Albums Digital Digital 367.5 Albums Digital Digital 606,906 621,525 Digital 572,383 590,183 Albums Albums 600,000 554,219 Albums Albums 400 288.1 Albums 494,609 521,029 547,614 500,000 465,463 217.0 435,189 72 300 64.0% 73 65.4% 400,000 63.1% 156.2 200 300,000 Other Other 60.8% Other Other Other 173,474 186,649 100 56.0% 200,000 135,297 146,602 159,889 36.0% 34.6% 36.9% 39.2% 44.0% 0 100,000 2016 2017 2018 2019 2020 0 CATALOGUE NEW RELEASE TOTAL CD MARKET 2016 2017 2018 2019 2020 UK STATISTICS MUSIC UK STATISTICS MUSIC

ALBUM AVERAGE SELLING PRICES AVERAGE SELLING PRICES BY RETAIL CHANNEL 2020 BRICKS & MORTAR VS ONLINE change Average selling prices in the UK’s physical music market 2018 2019 2020 The transfer of spend in entertainment retail, from bricks and mortar retailers have been rising steadily over the last six years. The average 19/20 to digital services and home delivery operators, has been trending right across Specialists, generalists the entire sector for well over a decade now. The music category has not been album price is now £11.06, up 10.4%, or £1.04 on 2019, £10.09 £11.00 £12.75 15.9% primarily driven by fans’ greater propensity to buy vinyl and independents immune to those developments of course and, as we have seen above, the challenging trading conditions in 2020 have accelerated that shift. formats as the vinyl revival continues unabated. Supermarkets £9.14 £9.53 £9.78 2.6% While overall spend on music exceeded £1.5bn last year, only 17.5% was derived The e ect of the switch to vinyl can be seen most clearly Home delivery £10.40 £11.03 £12.23 10.9% in specialist and independent sector where the average from sales of physical product, amounting to around £272m. Of that £272m, only Digital download sites £7.19 £7.26 £7.32 0.8% album now costs £12.75, up a staggering 15.9% on the £81.7m was spent on the high street, or in supermarkets, with the rest secured previous year. Total Market £9.35 £10.02 £11.06 10.4% by the physical online retailers. Total spend on music at bricks and mortar retailers now represents just a 5.3% Home delivery commanded the second highest album Source: Official Charts / Kantar prices at £12.23 up 10.9% on 2019 and unsurprisingly share of total value overall, down from 10.8% in 2019. supermarket album prices rose only marginally by 2.6% to £9.78 given their focus on CD and reducing vinyl footprint ALBUM AVERAGE SELLING PRICES BY FORMAT during the year. BRICKS & MORTAR VERSUS ONLINE SALES 2020 SPLIT (£ MILLION) - MUSIC Vinyl album prices on average rose just 1.8% in 2020 change 2018 2019 2020 to £21.62 despite pressing plant delays and increased 19/20 2016 2017 2018 2019 2020 distribution costs. CD albums saw a steeper increase CD Albums £8.56 £8.76 £9.24 5.4% Bricks & Mortar 306.2 290.6 198.6 156.7 81.7 of 5.4% in 2020 resulting in an average price of £9.24, its highest level for over a decade. Vinyl LPs £20.80 £21.25 £21.62 1.8% Online 790.4 935.7 1119.2 1297.0 1470.3 Digital Downloads £7.19 £7.26 £7.32 0.8% Total Market 1096.6 1226.3 1317.8 1453.7 1552.0 (MP3) Total Market £9.35 £10.02 £11.06 10.4%

Source: Official Charts / Kantar

AVERAGE SELLING PRICES BY MUSIC FORMAT - 2020 MUSIC MARKET - SPEND SHIFT TO ONLINE (£ MILLION)

100% Vinyl LPs, £21.62 90% ERA YEARBOOK 2021 80% ERA YEARBOOK 2021 70% CD Albums, £9.24 60% 72.1% 76.3% 84.9% 89.2% 50% 94.7% Digital Downloads, (MP3) £7.32 40% 30% 74 20% 75 £0.00 £5.00 £10.00 £15.00 £20.00 10% 27.9% 23.7% 15.1% 10.8% 0% 5.3%

2016 2017 2018 2019 2020

BRICKS AND MORTAR ONLINE Source: Kantar UK STATISTICS MUSIC UK STATISTICS MUSIC

MUSIC RETAILERS - DIGITAL DIGITAL MUSIC SERVICES: 2020 MUSIC RETAILERS - PHYSICAL Subscription Download With music streaming now dominating the category, Amazing Tunes Amazing Tunes For the third year in a row the number of retailers selling music has fallen, commanding 78% of total spend, and digital retail adding a Amazon Music Amazon Music according to gures produced Kantar. In 2020, 6,415 outlets recorded sales of further 5% to that total, we have used information compiled music over the course of the year compared to 8,450 in 2019, a fall of 24.3% by industry site-checker ‘GetItRightFromAGenuineSite.com’ year-on-year. Beatport to show a comprehensive list of DSPs where music fans can The supermarket sector saw 1,465 stores withdraw from the category, mostly Boomkat stream, or download their favourite tunes. across the local and express estate, whilst a further 517 outlets in the multiple Deezer Chandos sector withdrew from stocking music during the year. Google Play Emusic With many specialist and independent stores closed due to the pandemic Highresaudio Google Play restrictions, dicult trading conditions on the high street saw the number of Idagio Highresaudio independent record shops decline by 35 or 11.8% to 390, its lowest level since Itunes Hmv Digital 2016. The specialist sector also saw a 13.6% contraction with just 114 outlets Itunes remaining. Juno Download Kobo PRINCIPAL BRICKS & MORTAR RETAILERS Classical SELLING MUSIC Primephonic change 2016 2017 2018 2019 2020 Roxi Qobuz 19/20 Saavn Saavn Specialist Chains (1) 167 168 163 132 114 -13.6% Sky Sky Multiples (2) 2,720 3,196 2,888 2,068 1,551 -25.0% Soundcloud Traxsource Spotify Supermarkets (3) 7,933 7,659 7,181 5,825 4,360 -25.2% Independents 380 406 425 425 390 -11.8% Tunein Total Retailers 11,200 11,429 10,657 8,450 6,415 -24.3% Twitch (1) Specialist Chain - HMV Worldwide. (2) Multiples are Urban Outfitters, WHSmith, Matalan, Primark, Boots, Moto, Original Factory Store, B&M, Easons, and SemiChem. (Changes are most likely due to withdrawal from Audio and Video retail- Youtube ing/stocking). (3) Supermarkets include Asda, Morrisons, Sainsbury’s (including Locals*), Tesco (including Metro and Youtube Music Express*), Waitrose*, Co-Op*, and One-Stop* (*That sell audio and video titles).

ERA YEARBOOK 2021 ERA YEARBOOK 2021

76 77 UK STATISTICS MUSIC UK STATISTICS MUSIC

RETAILERS PHYSICAL cont PHYSICAL FORMAT £ SPEND SHARE BY RETAILER TYPE SHARE OF TOTAL MUSIC RETAILER ESTATE: 2020 As outlined above, the levels of disruption a ecting high PHYSICAL FORMAT ALBUMS: £ SPEND SHARE street music retailers and supermarkets in 2020 were far- BY RETAILER TYPE - MUSIC Independents reaching and inevitably any revenues generated by CD and Specialist 375 6% vinyl sales migrated still further online. 2016 2017 2018 2019 2020 Supermarkets saw their share of the album market reduce Chains 114 2% High Street 166.1 163.7 141.4 118.1 60.0 from 18.9% to just 11.7% in 2020 whilst the high street saw its share plummet from 37.7% to just 22.4%. Supermarkets 137.8 124.9 89.8 59.7 31.3 With high street specialist and independent shops closed Home Delivery 169.0 167.7 149.2 137.4 176.8 Multiples (2) for much of the year, and supermarkets refocusing on Total Market 472.9 456.2 380.4 315.3 268.1 food categories, home delivery operators stepped into ,551 24% breach and grabbed an even greater share of the market, accounting for 65.9% of total physical album spend, up TOTAL No. from 43.6% in 2019. That 66% share in spend translates into album sales worth MUSIC around £177m meaning that, in a steeply declining market, RETAILERS the channel grew its own revenues by 28.6% 6,400 Supermarkets (3) 4,360 68%

PHYSICAL ALBUMS MARKET - PHYSICAL FORMAT SHARE BY RETAILER TYPE (£ MILLION)

100% NO. OF BRICKS & MORTAR RETAILERS SELLING MUSIC: 2016 - 2020 90% 80% 35.7% 36.8% 39.2% ERA YEARBOOK 2021 43.6% ERA YEARBOOK 2021 15,000 70% 65.9% 13,000 60% 11,200 11,429 10,657 11,000 8,450 50% 29.1% 27.4% 23.6% 9,000 6,400 18.9% 7,933 7,659 40% 7,000 7,181 5,825 30% 11.7% 5,000 4,360 3,196 2,888 20% 78 3,000 2,720 2,068 35.1% 35.9% 37.2% 37.5% 79 21,551 10% 22.4% 1,000 167 380 168 406 163 425 132 425 114 375 0 0% 2016 2017 2018 2019 2020 2016 2017 2018 2019 2020 SPECIALIST CHAINS (1) MULTIPLES (2) SUPERMARKETS (3) INDEPENDENTS TOTAL RETAILERS HIGH STREET SUPERMARKETS HOME DELIVERY UK STATISTICS MUSIC UK STATISTICS MUSIC

MUSIC CHARTS OFFICIAL SINGLES CHART 2020 TOP 20 ALBUMS CHART 2020 Title Artist Total Units Corp. Group Title Artist Total Units Combined Digital Album Clearly ’s album ‘Divinely Physical Albums Streams 1 Uninspired to a Hellish Extent’ has an enduring Blinding Lights Weeknd 2,208,733 Universal Music Albums generational appeal as it takes the rare honour of securing top spot in the ‘Ocial Top 20 2 Tones & I 1,594,531 Warner Music 1 Divinely Uninspired to a Lewis Capaldi 455,914 104,505 20,553 330,856 Albums Chart’ for the second year in a row. Hellish Extent Released in May 2019, the 456k units ‘Divinely’ 3 Roses 1,387,554 Sony Music 2 Fine Line Harry Styles 293,435 66,528 11,816 215,091 sold over CD, vinyl, MP3 and albums streams in 2020 easily saw o Harry Styles’ album ‘Fine 4 Before You Go Lewis Capaldi 1,229,077 Universal Music 3 Nostalgia 265,042 65,799 19,756 179,487 Line’ to take the No.1 spot. He has now joined , and Simon & Garfunkel 5 Head & Heart Ft Mnek 1,223,181 Warner Music 4 When we all fall asleep 239,879 47,090 9,229 183,560 as the only artists to achieve consecutive UK where do we go annual No.1s with the same album. 6 Don't Start Now Dua Lipa 1,217,797 Warner Music 5 Heavy is the Head 222,791 39,338 7,446 176,007 Looking at the Top 20 Physical Albums chart - that includes CD and vinyl LP sales 7 Rockstar Dababy Ft Roddy Ricch 1,198,759 Universal Music 6 Shoot for the stars aim for Pop Smoke 222,052 2,272 1,935 217,845 only -Capaldi drops to No.4, highlighting just the moon 8 how important the streaming model is to his Lewis Capaldi 1,149,218 Universal Music 7 No 6 Collaborations Project 217,939 29,527 2,536 185,875 success. Sitting above ‘Divinely Uninspired to 9 a Hellish Extent’ in this chart are the distinctly Stormzy/Ed Sheeran/ 1,036,096 Warner Music 8 Greatest Hits Queen 193,495 28,841 6,364 158,291 less-streamed trio of Ball & Boe, AC/DC and Burna Bruce Springsteen. 10 Watermelon Sugar Harry Styles 1,006,639 Sony Music 9 The Greatest Showman Motion Picture 190,864 35,000 7,888 147,976 Capaldi also enjoyed success in the 2020 Cast Recording ‘Ocial Singles Chart’ taking the 4th spot 11 Savage Love (Laxed & Jason 993,725 Sony Music 10 Diamonds 189,752 23,982 7,375 158,395 with his song ‘Before You Go’, shifting 1.2m - Siren Beat) Derulo combined weighted units. He was massively 12 The Box Roddy Ricch 972,561 Warner Music 11 50 Years - Don't Stop Fleetwood Mac 186,067 11,608 893 173,567 outsold by , however, who shifted 2.2m combined weighted units of ‘Blinding 13 Say So 903,932 Sony Music 12 180,287 31,602 21,570 127,115 Lights’ over the course of 2020. The ‘Top 20 Streamed Tracks’ is always 14 Lonely Joel Corry 886,463 Warner Music 13 Folklore 179,471 49,981 19,521 109,968 fascinating as it records raw, unweighted streams and the numbers are frankly mind- 15 Topic Ft 865,755 Universal Music 14 Divide Ed Sheeran 169,330 12,163 3,557 153,610 blowing. ‘Blinding Lights’ was streamed a staggering 250.5m times in the UK last year, or 16 Adore You Harry Styles 864,535 Sony Music 15 Frozen 2 Original 165,830 31,521 9,394 124,915 3.7 times per capita population. Soundtrack Over in the vinyl arena, ‘middle of the road’ 17 Rain on Me Gaga & Ariana 859,462 Universal Music 16 Rumours Fleetwood Mac 155,815 47,271 9,187 99,357 stands loud and proud. The ‘Top 20 Vinyl Grande ERA YEARBOOK 2021 ERA YEARBOOK 2021 Albums Chart’ is capped by Fleetwood Mac’s 18 Rover Ft Dtg 855,126 Warner Music 17 Hollywood's Bleeding 154,633 6,629 1,825 146,178 ‘Rumours’ with 32.5k units sold, followed by Oasis’ ‘What’s the Story, Morning Glory’ (30k 19 Physical Dua Lipa 843,807 Warner Music 18 units), ‘’ by Winehouse (27k Mabel 153,613 4,775 1,650 147,188 units) and ‘’ by Nirvana (24k units). 20 Mood Ft 805,563 Sony Music 19 Legends Never Die 148,671 2,344 1,380 144,946 The most contemporary entry belonged to Harry Styles with his album ‘Fine Line’ that took Source: Official Charts 20 Together at Christmas & 139,200 132,712 4,612 1,876 the No.5 spot with 23k units sold. Alfie Boe 80 81 Source: Official Charts UK STATISTICS MUSIC UK STATISTICS MUSIC

CHARTS - TOP 20 STREAMED TRACKS 2020 CHARTS - TOP 20 PHYSICAL ALBUMS 2020 Title Artist Total Premium Ad-Funded Video Album Title Artist Corp. Group Total Total CD Total STREAMING Streams Audio Audio Streams Streams PHYSICAL Physical Units Sold Vinyl LP Streams Streams Units Units Sold Sold 1 Blinding Weeknd 250,451,357 190,463,879 29,798,436 30,189,043 30,189,043 Lights 1 Together at Michael Ball & Universal Music 132,712 129,282 0 2 Dance Tones & I 199,295,929 139,162,019 20,825,254 39,308,656 39,308,656 Christmas Alfie Boe Monkey 2 Power Up AC/DC Sony Music 113,138 91,614 20,327 3 Roses Saint Jhn 166,844,929 123,286,843 18,717,954 24,840,132 24,840,132 3 Bruce Sony Music 104,557 90,334 14,223 4 Rockstar Dababy Ft 158,715,960 107,598,716 26,145,882 24,971,361 24,971,361 Springsteen Roddy Ricch 4 Divinely Uninspired Lewis Capaldi Universal Music 104,505 89,063 14,806 5 Before You Lewis 149,715,876 108,511,966 22,872,305 18,331,604 18,331,604 to a Hellish Extent Go Capaldi 5 Now That's What I Various Artists Sony Music/ 97,622 97,622 0 6 Head & Joel Corry Ft 149,482,348 106,482,601 15,292,741 27,707,006 27,707,006 Call Music 106 Universal Music Heart Mnek 6 Now That's What I Various Artists Sony Music/ 96,269 96,269 0 7 Don't Start Dua Lipa 148,851,143 109,857,012 18,565,299 20,428,832 20,428,832 Call Music 105 Universal Music Now 7 BMG 93,963 67,745 21,480 8 Someone Lewis 144,737,784 104,340,232 23,463,592 16,933,960 16,933,960 You Loved Capaldi 8 Music Played by Universal Music 87,278 82,037 2,365 9 The Box Roddy Ricch 133,728,938 87,589,327 25,508,134 20,631,477 20,631,477 Humans 9 Confetti Sony Music 83,222 75,221 6,733 10 Life is Good Future Ft 128,914,257 63,536,771 11,927,645 53,449,841 53,449,841 10 Classic Diamonds Neil Diamond Universal Music 81,321 79,523 1,789 11 Own It Stormzy/ 128,810,689 94,281,809 15,139,629 19,389,251 19,389,251 & LSO Ed Sheeran/ 11 Burna Boy Now That's What I Various Artists Sony Music/ 80,901 80,901 0 Call Music 107 Universal Music 12 Savage Love Jawsh 685 120,321,218 85,761,175 11,824,247 22,735,797 22,735,797 (Laxed & Jason 12 Rough and Rowdy Sony Music 74,890 63,991 10,899 - Siren Beat) Derulo Ways 13 Rover S1mba Ft 116,777,020 77,650,141 20,419,909 18,706,970 18,706,970 13 Now That's What I Various Artists Sony Music/ 74,079 74,079 0 DTG Call Music 104 Universal Music 14 Watermelon Harry Styles 116,203,326 92,322,454 14,652,795 9,228,077 9,228,077 14 Jolly Holiday Andre Rieu Universal Music 71,824 71,824 0 Sugar & Johann ERA YEARBOOK 2021 ERA YEARBOOK 2021 15 Say So Doja Cat 113,998,976 80,891,702 14,604,572 18,502,703 18,502,703 Strauss Or 15 Music The Air That Warner Music 70,577 70,577 0 16 Lonely Joel Corry 106,225,088 80,771,768 13,045,480 12,407,840 12,407,840 I Breathe 16 Believe Andrea Bocelli Universal Music 69,309 68,893 417 17 Mood 24kGoldn Ft 104,843,395 72,867,924 17,218,013 14,757,459 14,757,459 Iann Dior 17 Imploding Universal Music 68,352 63,365 4,904 18 Wap Cardi B Ft 103,113,636 65,840,040 12,234,629 25,038,967 25,038,967 Mirage Megan Thee 18 Fine Line Harry Styles Sony Music 66,528 43,312 22,607 82 Stallion 83 19 Adore You Harry Styles 101,886,780 78,225,488 13,158,660 10,502,633 10,502,633 19 Dua Lipa Warner Music 65,799 51,636 9,770

20 Rain on Me 99,071,656 76,178,337 10,317,207 12,576,112 12,576,112 20 Lady Gaga Universal Music 62,112 33,849 14,280 & Source: Official Charts Source: Official Charts UK STATISTICS MUSIC UK STATISTICS MUSIC

CHARTS - TOP 20 VINYL SINGLES 2020 TOP 20 VINYL LP ALBUMS 2020 Title Artist Corp. Group Total Vinyl Total Total Title Artist Corp. Group Total LP Units VINYL Units Sold Vinyl 12" Vinyl 7" Sold Sold Sold 1 Rumours Fleetwood Mac Warner Music 32,506 1 All You're Dreaming Warner Music 11,553 6,804 4,749 Of 2 What's the Story Oasis Sony Music 29,930 2 Love Will Tear Us Joy Division Warner Music 6,031 6,024 6 Morning Glory Apart 3 Back to Black Universal Music 27,489 3 Living In A Ghost Rolling Stones Universal 5,523 5,523 0 Town Music 4 Nevermind Nirvana Universal Music 23,533 4 Atmosphere Joy Division Warner Music 5,033 5,033 0 5 Fine Line Harry Styles Sony Music 22,607 5 No Time to Die Billie Eilish Universal 4,916 0 4,916 Music 6 Disco Kylie Minogue BMG 21,480 6 Monday New Order Warner Music 4,883 4,883 0 7 Greatest Hits Queen Universal Music 20,627 7 Transmission Joy Division Warner Music 4,842 4,842 0 8 Power Up Ac/Dc Sony Music 20,327 8 Blue Moon Rising Noel 3,826 3,826 0 Gallagher's 9 Live at the Royal Domino 19,756 High Flying Albert Hall Recordings 9 Christmas Lights Warner Music 2,683 2,683 0 10 Ultra Idles Partisan 19,727

10 Say Something Kylie Minogue BMG 2,563 0 2,563 11 Mtv Unplugged Liam Gallagher Warner Music 17,499

11 Alabama Song Warner Music 2,270 0 2,270 12 Legend Bob Marley & the Universal Music 16,335 Wailers 12 Texas Sun & Secretly 2,245 2,245 0 13 The Dark Side of the Warner Music 16,123 Group Moon 13 Magic Kylie Minogue BMG 2,156 0 2,156 14 When We All Fall Billie Eilish Universal Music 15,476 Asleep Where Do 14 All My Life Lathums Universal 2,116 0 2,116 We Go Music 15 Beatles Universal Music 14,872 15 Keep 'Em Alive Damned Spinefarm/ 2,046 2,046 0 Universal 16 Divinely Uninspired Lewis Capaldi Universal Music 14,806

ERA YEARBOOK 2021 Music to a Hellish Extent ERA YEARBOOK 2021 16 11 O'clock Tick Universal 2,017 2,017 0 17 A Hero's Death Fontaines DC Partisan 14,455 Tock Music 17 Ace of Spades Motorhead BMG 1,845 1,844 1 18 Chromatica Lady Gaga Universal Music 14,280

18 Be a Rebel New Order Mute 1,739 1,739 0 19 Letter to You Bruce Springsteen Sony Music 14,223

19 Gangsters Specials Chrysalis 1,730 1,730 0 20 Kobalt Music 13,380 Group 84 85 20 Cop Syrup Biffy Clyro Warner Music 1,592 1,592 0 Source: Official Charts

Source: Official Charts ERA YEARBOOK 2021 87 1.8 1.0 APPLE 1.4 1.4 1.5 APPLE TV+APPLE 1.5 2.4 1.8 ERA MEMBER SERVICES / INSIGHT / SERVICES MEMBER ERA NOW TV 2.1 1.6 2.4 Source: ERA Quarterly Tracking Study (August 2020) (conducted by FlyResearch) 2020) (conducted Study (August Tracking ERA Quarterly Source: New subscriptions taken out subscriptions taken New during Lockdown 2.5 SKY SATELLITE TV SATELLITE SKY InERA undertakes addition, holds insight or bespokeresearch challenge a naturally was 2020 topics. specific on events to lockdown firstly due making survey any on both fronts, the inability and secondly due to to less relevant responses Nevertheless in person. hold events up with the teamed we stage two members, BPI and Music Insight Ally to for events the first looking the second and event at Serving SuperFans “New Kids the Block: on Insight a ” into entitled and our tracking these sessions output from The study is made members on our portal to available members.eraltd.org 4.9 3.6 SPOTIFY 4.2

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ERA YEARBOOK 2021

86 86 ERA YEARBOOK 2021 89 77.0 72.5 66.4 62.9 61.8 54.9 52.2 51.9 48.3 45.6 43.7 42.6 40.9 36.2 35.3 33.4 by percentage % by percentage 25 UNDER

ERA MEMBER SERVICES / INSIGHT / SERVICES MEMBER ERA TOTAL TOTAL

FILMS MUSIC BOOKS ONLINE ONLINE PLAYING READING READING COOKING COURSES LEARNING LEARNING WATCHING WATCHING Source: ERA Quarterly Tracking Study (August 2020) (conducted by FlyResearch) 2020) (conducted Study (August Tracking ERA Quarterly Source: GARDENING VIDEOGAMES LISTENING TO TO LISTENING WATCHING TV WATCHING For under 25’s entertainment consumption consumption entertainment under 25’s For higher than gardening. ranked PROGRAMMES 55.0 52.2 51.2 49.7 46.7 45.6 45.5 42.6 44.6 44.2 43.7 40.9 43.2 42.6 36.3 36.3 36.5 36.2 36.0 35.3 33.9 33.7 33.4 % by percentage FEMALE

24.5 MALE MALE

TOTAL TOTAL

FILMS MUSIC BOOKS ONLINE ONLINE PLAYING READING READING COOKING COURSES LEARNING LEARNING WATCHING WATCHING GARDENING VIDEOGAMES LISTENING TO TO LISTENING WATCHING TV WATCHING WHAT PEOPLE DID ‘MORE’ OR ‘A LOT MORE’ MORE’ LOT ‘A OR ‘MORE’ DID PEOPLE WHAT OF DURING LOCKDOWN of levels the greatest showed Gardening Whilst inevitably categories entertainment increase, during lockdown. well performed PROGRAMMES .2 s CANCELLING 22 SUBSCRIPTION DISNEY+ NETFLIX PRIME AMAZON SPOTIFY TV SATELLITE SKY NOW TV TV+APPLE MUSIC APPLE MUSIC YOUTUBE VIDEO PRIME AMAZON MUSIC PRIME AMAZON UNLIMTED LIVE XBOX .8 by percentage % by percentage .9 UNDER 25 1.4 3.0 3.6 5.3 5.6 5.6 6.3 6.7 7.1 7.4 4.6 8.0 TAKING OUT OUT TAKING 58 SUBSCRIPTION 5.3 15.1 12.1 11.1 11.0 11.1 10.2 20.0 14.3 18.8 22.2 .5 7 CANCELLING SUBSCRIPTION 26.3 15.2 12.4 19.2 40.0 .2 FEMALE 18.5 29.4 TAKING OUT OUT TAKING Source: ERA Quarterly Tracking Study (August 2020) (conducted by FlyResearch) 2020) (conducted Study (August Tracking ERA Quarterly Source: 24 SUBSCRIPTION 28.6 38.9 22.2 32.7 14.8 31.4 43.8 .3 26.0 % by percentage UNLIKELY VERY

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ERA MEMBER SERVICES / INSIGHT / SERVICES MEMBER ERA The clear majority of those who took out a new subscription over lockdown have indicated they are are they indicated have lockdown subscription over out a new majority of those who took The clear has ended. lockdown those subscriptions after maintain to likely’ or ‘very ‘likely’ Over 25% of the panel stated that they took out a new digital subscription to an entertainment an entertainment subscription to digital a new out took that they stated 25% of the panel Over the were one. Under 25’s at least 8% cancelled while of the lockdown, course the over service subscriptions. new taking out age group prolific most

ERA YEARBOOK 2021 88 ERA MEMBER SERVICES / INSIGHT ERA MEMBER SERVICES / PROMOTIONS THE MUSIC STREAMING PROMOTIONS LANDSCAPE £1.2 bn

INTRODUCTION VALUE OF UK As 2020 and the national lockdown took hold, the ERA PR & Marketing team sprung into action to support members through what was about to be a turbulent time unlike any other. MUSIC STREAMING March turned out not only to be the month which launched Record Store Day, but it also marked the SUBSCRIPTION MARKET beginning of the nation’s fi rst lockdown in response to the rising cases of the Corona Virus. As the music industry was getting to grips with what this meant, we quickly realised that April’s Record Store Day would not be able to go ahead. It was one of the fi rst major music industry events to fall victim to the pandemic and was of course a massive blow to the hundreds of independent record shops that were scheduled to take part. Whilst we looked at plans to reschedule the event later in the year, we knew in that moment that a ‘call to action’ was needed in order to fi ll Record Store Day’s gap. And so, that’s exactly what we did. Needless to say, it’s a been a non-stop year for promotions as we responded to the dramatic lifestyle shift of 2020. Whilst at times a challenge, there were certainly silver linings to take away in the shape of innovative new marketing tools, industry collaborations and the launch of a year-round live-stream platform. Retailers PERCENTAGE OF certainly stepped up to the plate and delivered new and creative ways to service their customers and set THE POPULATION CONSIDER A MUSIC AVERAGE NUMBER OF an to other industries. PAYING FOR A MUSIC STREAMING SERVICE GOOD YEARS A STREAMING We of course do hope for all of our members that 2021 will see a return to business as normal; Record Store Day 2021 will return at a slightly later date in the year on June 12th and National Album Day will be STREAMING SERVICE OR VERY GOOD VALUE SUBSCRIPTION HELD returning October 16th - so the ERA PR & Marketing team are already planning away! ERA YEARBOOK 2021 ERA YEARBOOK 2021

WITH THANKS TO OUR PARTNERS

90 LISTEN TO MORE MUSIC WOULD CANCEL A SPEND MORE ON MUSIC 91 SINCE TAKING OUT A SUBSCRIPTION IF MONEY SINCE TAKING OUT A SUBSCRIPTION WAS TIGHT SUBSCRIPTION

Source: ERA Quarterly Tracking Study (August 2020) (conducted by FlyResearch) ERA MEMBER SERVICES / PROMOTIONS ERA MEMBER SERVICES / PROMOTIONS

FILL THE GAP Credit Tom Rowland In collaboration with RSD’s offi cial media partner BBC 6 Music, ERA launched the fi rst promotion of the year in the shape of RSD’s ‘Fill the Gap’ campaign. A special weekend of programming dedicated to the UK’s record shops came to life and encouraged music fans to head to their local record shop during lockdown to buy the one album that’s missing from their collection – and to- you guessed it- Fill the Gap. and and then auctioned thus contributing to the Fans fl ooded social media with pictures grand total of £12k. of their orders and messages of support RSD DROPS Three RSD ‘Drops’ took place across partner BBC Sounds who championed for their local stores as 6 Music played August, September and October which the delayed celebration with takeovers On the fi rst of the Drops, record Record Store Day kicked off its out their purchases as requests on air. eff ectively split the exclusive titles on the on BBC 6 Music and Dermot O’Learys shop websites even experienced a countdown in early March with a special RSD list across each of these three days. Radio 2 Breakfast Show. Shop owners Glastonbury style frenzy to get the And to top it all off , Sir Paul McCartney launch party for press, industry and fans exclusive releases with hundreds of Off the back of this news, shops well and appeared on BBC Breakfast and hundreds joined in the campaign with a special at Metropolis Studios in Chiswick. This thousands of orders taking place on local truly came into their own and reinvented of local radio and TV stations set up their message of support. year’s offi cial ambassadors were London store platforms up and down the UK. the RSD wheel. They opened their doors cameras and mics to welcome music Some shops hailed it as their biggest four piece The Big Moon and as part of to RSD customers in August in a new fans back to the “new normal” shopping The new plan was working. Each Drop online trading in history and it was a their role they took part in a one-off live and safe way- from operating socially experience. provided shops another opportunity to massive achievement for the retailers to vinyl recording. distanced queues, off ering bookable Media coverage was a triumph with an welcome back customers and build up who set up new online selling platforms It was the fi rst time in recent history that the cash fl ow that was lost to the months ERA YEARBOOK 2021 time slots and creating new and outpouring of love for the shops who ERA YEARBOOK 2021 – literally overnight - to cope with new an artist had recorded directly to vinyl improved websites to cater to the one- were back on their feet, enjoying support of lockdown. It wasn’t easy but the new demand. with more than hundred fans, right there, off move to same day RSD online sales. from , Independent, The system exceeded all expectations. in the studio with them! Despite the fi nally took place. This new version of RSD was also Sun and The Mirror as well as music The success of this year’s RSD is truly enormous pressure it went off without a With the RSD celebrations in April supported by our offi cial broadcast industry friends such as the NME and DIY. testament to record shop staff and their hitch. The audio was subsequently fast- notably missing, the restructuring of We even managed to deliver the biggest continued hard work, dedication and tracked through the pressing plants by RSD was now well underway to enable charitable sum in Record Store Day’s creativity in rising to the challenges of Sound Performance and scheduled to us to deliver an event for the thousands history to our offi cial partner War Child. 2020. They delivered exceptional service come out just 5 weeks later on Record of record shops around the globe that Thanks to U2, to their customers whilst also welcoming 92 Store Day itself. 93 needed a RSD more than ever. and the David Bowie estate who each new record buyers to their business all However, of course, by the end of March It was not going to be easy and it was created a unique and special release and during the most diffi cult trading period the national lockdown was imminent, going to need to be stripped back but donated £1 of every unit sold to the RSD the country has ever seen. and the decision had to be taken to push the global coordinators came together partnership. We also owe a big thank We also applaud and appreciate the the 2020 edition back. But the record to announce a series of RSD ‘Drops’ for you to our turntable and audio partners hard work, and support provided later sold out in all participating stores the fi rst time. Rega Research who donated three decks by the UK record labels who backed the when the fi rst Record Store Day event that were signed by Fatboy Slim, Primal RSD Drops despite its many challenges. ERA YEARBOOK 2021 95 DVD titles to be featured under the under DVD be featured titles to MustSee Movies artwork National and and stocked in umbrella Album Day like to We’d supermarkets and HMV. thank all of the participating studios and their support this BASE for in creating the campaign. fantastic addition to was Album Day National year’s This brillianta untapped the of example of cross-industrypotential collaborations can achieve just what we and illustrated when suppliers and the ERA membership foremost rst and Whilst fi . commercial the a cultural event, speak campaign of this year’s results as National Album Day themselves for cial the Offi places in titles claimed three than 20 and sold more Top Album Charts 25k units on vinyl. ERA MEMBER SERVICES / PROMOTIONS / SERVICES MEMBER ERA Major retail outlets such as Tesco, Tesco, outlets such as Major retail Sainsburys,Morrisons and ASDA took partbranding prominent and fun with indie and and nationwide stores in make-in with store joined stores record dress- and staff displays window overs, the country. ups all over activityThis supported was with a huge TV across coverage cial BBC swathe of offi The Breakfast, and radio including BBC national poll and RadioOne Show 2’s 80s album. Even favourite the UK’s for This such as programmes mainstream Morning and Sky News channels joined in the 1980s celebrations. Deezer, as such members digital ERA Music Google and Amazon Spotify, with editorial support,came on board social activity and specialist 80s themed a knock-out was even There playlists. Drive-In in Deezer by hosted event the watch music fans to inviting London Wilcox. Toyah best 80s with us an exciting newThe theme also gave opportunity re-introduce Must to See with our collaborate Movies and to lm studios and BASE. partners at the fi able to their backingWith were we line up of classic 80s a stellar introduce NATIONAL ALBUM DAY ALBUM NATIONAL Lastly, ERA’s fi nal promotion of the year, year, of the nal promotion fi ERA’s Lastly, its third enjoyed National Album Day, the edition in October celebrated as we iconic music of the 1980s. In collaboration with the BPI, 2020 Album Day year National rst was the fi an exclusive a theme and welcomed under ERA’s retailers for ering product off membership. seat a back took events Whilst physical worked on ensuring we hard this year, the PR, BBC and social activity made In the missing activity up for in-store. labels and fact, the 1980s theme gave an opportunityretailers celebrate to decade richmusically the diverse and that birth genres that gave so many to biggest ’s and inspire uence infl artists selection of new and with a great edition products. limited were ambassadors A number of exciting spearhead to the media also enlisted and included iconic 80s stars coverage and Wilcox Toyah such as , as modern as well acts Furs Psychedelic including Blossoms and La Roux who are the decade. by notoriously inspired

With Record Store Day delayed we looked to the ways we could best support we looked the ways we to retailers delayed Day Store Record With orts during the enforced the lockdown and throughout and their mail-order eff The & ERA (alongside National Album Day the back of this, Off of stores. closure Club. The Record cial Charts) launched Offi in May being as an online live-stream Club came into series Record The that during the pandemic. being released still new records championed the hottest from Club record Record The order is a simple one: fans idea behind the initiative The to the nish and come along start from it a listen fi to give in advance, their local store the opportunity for the guest artist.broadcast to put their questions to to host played already has Club Record The Jess Iszatt, Music’s BBC by Presented Armada, iconic artists Laura Marling, Groove Bridgers, Phoebe such as Rina , Declan McKenna more. many and Faith, Paloma per episode it has than 7k-15k pilot seriesThe with views was so successful of more a permanent into live-steam transformed each of our channels with now series across Wilkins. high-end & sponsorship from audio brand Bowers

ERA MEMBER SERVICES / PROMOTIONS / SERVICES MEMBER ERA THE RECORD CLUB RECORD THE

ERA YEARBOOK 2021 94 ERA YEARBOOK 2021 97 THE INDUSTRY INDUSTRY INDUSTRY THE THE TRUST is another of IndustryTrust The key partners the who address ERA’s lm and TV ongoing challenges of fi copyrightinfringement inspiring by via consume content audiences to sources. legitimate assets include the content Their Film Any Find engine search Worth Paying and the Moments both drive which campaign For of value the respect to consumers they consume content the creative and only on legal watching by including ERA genuine sites servicesdigital member or and/ formats. physical legitimate POLICY AND ADVOCACY AND POLICY / SERVICES MEMBER ERA THE ALLIANCETHE IP FOR of the a member been ERA has IP since its inception Alliance for UK based Alliance is a The in 1998. coalition of 20 organisations businesses and representing audio worldsof the from creators sports, and games, toy music, visual, more. publishing and many ensure to Alliance campaigns The enjoy able to that consumers are and products they love the content the for also campaigning whilst value of IP rights in the UK. During 2020 whilst it was of the host to possible not course normal Summer Reception with parliamentarians, the Alliance activity on a number of focussed post Trade key including UK areas cial and Intelligence Artifi Brexit, Online marketplaces. INDEPENDENT RETAILERS CONFEDERATION key partners Another of ERA’s is the Independent Retailers a which provides Confederation likeminded for platform lobbying in the trade bodies with interests sector. small and independent retail annual is their A highlight of the year competition ‘Best Small Shops’ the best Britishwhich celebrates ERA and retailers independent Sound Records for delighted were 2020 who made the highly coveted shortlist. SUPPLIER LIAISONSUPPLIER uencing but it is also about Government and PR is not just about infl Lobbying talking are ensuring all parts we to of the entertainment industry and ensuring the for via zoom meetings (albeit that end, To and acted upon. viewpoint is heard retail BASE partnerslabels), supply our with held are now!) (record AIM and BPI the via industry as a host of other related as well (video studios) and UKIE (games publishers) the year. throughout bodies regularly for the industryfor millions of music encouraging monthly subscriptions commit to and fans to £1.2bn in 2020 generating over achieving 80% plus all demographics music to penetration among the under 25s with nd new listeners artistsemerging fi to artists times as many three sharing in the top the CD era to as compared 90% of revenues piracy and publishers in the CD era they divide the pot decide how publishers to with artiststhey receive and DCMS INQUIRY INTO THE THE INTO DCMS INQUIRY MUSIC OF ECONOMICS STREAMING can be found full ERA DCMS submission The httsp://eraltd.org/media/50983/2020- here keyThe gov-submission-landscape-v6-1.pdf in the reporthighlighted included. areas • has been overwhelmingly Streaming positive • the accessibility of has increased Streaming • for a platform has provided Streaming • to alternative It a legitimate has provided • the labels to passed are 70% of DSP revenues • than those lower are in streaming Net margins • and music labels It record for is ultimately inquiryThis ERA dominate has continued to invited labels were and activities in 2021 as DSPs the DCMS panel. before appear to

POLICY AND ADVOCACY AND POLICY / SERVICES MEMBER ERA OVERVIEW policy own advocacy and ERA also lobbies activities, as ERA’s well As most notably the Independent organisations, via a number of other IP and the IndustryTrust Alliance for the Retailers Confederation, in this section. later highlighted whose activities are at the back-end policy dominated own of 2020 objectives were ERA’s The the DCMS Inquiryby of Music the Economics Streaming. into inquiry the impact on artists of streaming explore was launched to social campaign of the #FixStreaming and was as a direct result of music on renumeration artist’s concerns over address launched to services.streaming submit a ERA worked members to our digital with model share the DCMS detailing the economic revenue to response paid to are 70% of DSP net revenues model) where (not a per stream the labels and publishers. music and called for VAT 0% also lobbied for have During we the year also called for have We support managed businesses. owner for for assurances on exports and imports within the EU and parcel-sending support business rate high for for lobby and continue to post-Brexit retailers. street continued have In we Redmond, terms of our PR activities Steve led by support which include to the ERA manifesto the messages set out in modernising enabling licensing, sustainability, maintaining diversity, and centre front creators consumers and and putting supply chain the greater even an placed we year this In particular, do. we that all of on the continued viability product and the vinyl of physical focus success story as the risesubscription of as well UK demographics. in all in reviewed which were Day and National Album Day Store Record with BBC section their relationships enjoy the previous continue to TV Sounds and national and local radio networks across reaching of On top the world. than 300 million households around more highlight and blogs to releases a series of press ERA circulated this, duringregularly lockdown, gures entertainmentfi consumption Guardian, The support newsenjoying outlets such as mainstream from and BBC News. Telegraph The Independent, ADVOCACY POLICY AND AND POLICY

ERA YEARBOOK 2021 96 ERA YEARBOOK 2021 99 2021 CALENDAR2021 Music Biz [USA] The Escape The Great Black Friday Gamescon 11 26 10-13 12-15 25-29 MAY AUGUST NOVEMBER BAFTAs Oscars Develop: Drop Day Store Record National Album Day 11 25 17 16 13-15 APRIL JULY OCTOBER SXSW London Games Festival Record Store Day Drop Day Store Record Music Week Awards UK Games Expo Expo [USA] Mercury Music Prize (TBC) ERA AGM

19 12 17 15 16-20 04-06 15-17 MARCH JUNE SEPTEMBER 2021 CALENDAR 2021 those stores those stores participating seeing new are find customers their shops. Memberscan also purchase the Official Chartsproduct file with which can be integrated member’s the Ranger or any EPOS system website. own legal initial to access have members All from This ranges the ERA office. advice from complex more to advice employment basic or entertainmentguidance on competition law access Members from benefit can issues. related members, bespoketo our physical fact sheets for particularly COVID-19 to including in relation useful furloughed employees, for letters template negotiation with landlords regarding information re-open best to and guidance on how with social distancing in place. been licensed shops have ERA’s years many For further have we PPL via ERA and last year for by licensing to PPLPRS simplified payments via ERA. as PPL directly PRS as well members for continue we all of our membership, for Finally, in industry invest to copyright protection, supporting the Industry both the BPI and Key supported included initiatives have Trust. taking on marketplaces RSD releases down on bootleg CD and information and providing as supporting as well titles, the Realvinyl Deal fake markets. free for campaign

ERA MEMBER SERVICES MEMBER ERA For our indie members, ERA continues to offer offer ERA continues to our indie members, For us saw which recently scheme, Token a Record launch a Q4 gifting plan with influencers and tokensThese are artists drive Christmas to sales. although only retailers in large also available our indies meaning that through redeemable In addition to running promotions, delivering delivering Inpromotions, running to addition behalf of members, on insight and advocating host of other services a whole ERA also provide legal and free providing its members from to hosting networking advice, commercial and industry accessible fact to events sheets and of the entertainment advice on all areas and retail and fact All of the ERA advice industries. sheets now are and research as all of our insight as well portalERA members the on available has which portalThe a year. just over for been running now connect members to and for includes a forum and news and resources discuss common issues, on upcoming industryinformation If you events. to up signed already a member and haven’t are www.members. please do so here our forum eraltd.org

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ERA YEARBOOK 2021 98 ERA YEARBOOK 2021 101

BOARD MEMBERS BOARD 2020-21 2020-21 Phil BartonPhil Ray Sister Boothroyd Tony Tap Vinyl Nick Arran GAME

James Cooke James Sainsburys Mark Green Tesco Anton Gourman Anton Deezer

Alan Jordan Alan Reflex Raoul Chatterjee SoundCloud Ashlie Green Ashlie Music David’s ERA

CEO Rebecca Suter Rebecca Rakuten Newton Paul Sky Store Samantha Sawyer 7digital THE ERA BOARD IS THE RULING BODY OF THE ENTERTAINMENT RETAILERS ASSOCIATION. ASSOCIATION. RETAILERS OF THE ENTERTAINMENT RULING BODY IS THE BOARD THE ERA WITH MEMBERSHIP THE BY ELECTED REPRESENTATIVES COMPANY 20 TO 18 COMPRISES IT IS COMPLEMENTED BOARD MEMBERS. THE INDEPENDENT FOR RESERVED FIVE POSITIONS FOR RESPONSIBLE WHICH IS BOARD THE OVERALL FROM DRAWN BOARD BY AN EXECUTIVE THE ORGANISATION. OF DIRECTION THE STRATEGIC MEMBERS BOARD OTHER Kim Bayley Kim Bayley Kim serves and Main Board. on the Executive Dan is Head of Music at Dan Chalmers / YouTube Google OFFICIAL OFFICIAL CHAIR CHARTS Paul Firth Paul Amazon startedHaving as his career manager store (EMEA) and has over YouTube of music industry20 years experience previously having and in of ADA been President and Rhino West of East charge Records at Warner. at MCV, Paul Firth spent nine years at spent nine years Firth Paul at MCV, Entertainment he worked UK where in both the music and video teams, as head of culminating in a role he at Lovefilm, two After years music. he now where Amazon to transferred Music. heads up Amazon Tom Tom Connaughton Spotify UK is Spotify’s Tom UK Managing and Director

TREASURER leads the growth of Spotify’s of Spotify’s leads the growth including driving UK business, artist strategy, its content partnerships, editorial and artist marketing. He has over experience in the 17 years’ music industry having , worked at previously Myspace and Sony. Drew HillDrew is Managing of Director Drew Hill Drew Proper Distribution Youngs Resident Natasha Youngs co-owns Natasha Natasha Proper Music Distribution Ltd. Since Music Distribution Ltd. Proper as General Manager in joining Proper Disney Company, Walt the 2007 from of also held the position Drew moving before Director Commercial in 2012, Director Managing Group to distribution, label, running the group’s companies. publishing and retail

the independent record the independent record Resident in Brighton. shop, involved been heavily She’s from Day Store in Record a She’s the early days. determined champion of her constantly trying to sector, workable and find innovative vital & stay it to for ways successful. NON EXEC CHAIR EXEC NON Azi began her in theatre career joining before Music. Universal In 2012 she joined Azi Eftekhari Neil Taylor hmv Neil has been in the industry 30 over for BOARD MEMBERS BOARD

Google and was YouTube’s Head of Head YouTube’s Google and was (EMEA). InLabel relations 2021 she Remedyco-founded Inc she where content innovation, on digital focuses and events. creation years, most recently as MD of most recently years, works directly He now hmv. (the Owner Doug Putman for of Sunrise in Canada Records in the UK)and hmv in his UK businesses. to relation the hmv Neil also oversees business as part of his wider remit. EXECUTIVE BOARD BOARD MEMBERS BOARD 2020-21 2020-21 2020-21

ERA YEARBOOK 2021 100 ERA YEARBOOK 2020 103 ERA MEMBERS ERA London Edinburgh Lewes London Chester Ventnor Southampton Newark York Eastbourne Tyne Newcastle Upon Suffolk Mansfield Northampton Guernsey Canterbury Hook Mold Edinburgh Bury Swindon Burton Hastings Manningtree London London Hull Bolton Manningtree London Bolton UCA Solushn Underground Union Music UK Universal eCommerce Up North Records Exchange Ventnor Vinilo Record Store Vinyl Attraction Vinyl Eddie Vinyl Exchange Vinyl Frontier Vinyl Guru Vinyl Hunter Vinyl Lounge Vinyl Tap Vinyl Underground Vinyl Vaughan Vinylstore Jr Virgin Media Store VOD Music Music Ltd VoxBox and Beans Ltd Wax At Moorgate Wax WH Smith PLC WH Smith Travel What Records Winyl Ltd Woddish Of Echo World Ball Music and Wrecking Books X Records Winyl Of Echo World X Records * * Through UCA membership / Members list correct as of 10/2/21. correct list / Members membership UCA * Through Isleworth Thames Richmond Upon Bedford London Stockton on Tees Marlborough Stroud London London Southend-on-Sea Sheffield Loughborough London Wimborne Co Tyrone Banbury Chesterfield Carmarthen City Welwyn Garden London Totnes Winsford Northwich Loughborough Watford Orpington Amersham Ashford Huddersfield Christchurch Vale Ebbw Dundee Cumbria Porth HarwoodGreat Stroud Oxford Sky Store Notes Records Sleeve Slide Record Shop Records Brother Sound It Out Records Sound Knowledge Sound Records SoundCloud South Record Shop Spillers Records Spinning Discs Classics Spiral Spotify Square Records Music Shop Stewarts Strummer Room Records Records Tallbird Parrot Tangled Tesco The Chelsea Gamer The Diskery Record Shop The Electric Church The Hut The Left Legged Pineapple The LP Café The Orpington The Record Café The Record Hub The Record Shop Ltd The Record Store Coffee & Vinyl The Turntable The Vault Collective The Vault The Vinyl Whistle Ltd Thirteen Records TNT Records Music Limited Tonyrefail Records Townsend Post Trading Truck/Rapture * Sweden Bournemouth London Newton Abbot London Manchester Southsea Rochester Leamington Spa Dartford London Southport Bristol London Duston Chiswick Frome Broomhill Godalming Scarborough Aberdeen Newcastle Southsea Cambridge Grimsby Brighton Northwich Halifax Walsall Brixham Teddington Camberley London Tyne Newcastle Upon Dudley Milton Keynes Nailsworth Reading Leamington Spa London Pacemaker Music AB Pacemaker Pandemonium Soul Peckham Phoenix Sound Phonica Records Piccadilly Records Pie & Vinyl Noise Positive Presto Classical Primark Records Probe Music Distribution Proper Pure Vinyl Records Qobuz Music Quicksilver Radio On Rakuten Ranger Computers Rarewaves The Grave From Record Collector Record Corner Record Revivals Red Robin Records (Vinyl Café) Reflex Folio Reflex Records Relevant Records Replay Resident Vinyl Records Revived Records Revo Records Revolution Records RichMix Roan Records Box Records Ltd Rock Rough Trade RPM Music Records S.T. Sable Starr Records Sainsburys Argos Sanctuary Music Sandbag Ltd Seismic Records Sister Ray * Leeds Coventry St. Helens Kirkcaldy Camberley London London Shrewsbury London London Thornaby London London Halifax Keynsham Cambridge Glasgow Aberdeen Chorley Exmouth Weston Super Mare Montrose Glasgow Bradford Bangor Hebden Bridge St Austell London London Sheffield Macclesfield Clacton-on-Sea Stoke-on-Trent Truro On Sea Bexhill Luxembourg Larne Louth Wolverhampton Rissington Upper Bristol Southampton Harrogate Jumbo Records Jumbo In Dropped Just Kaleidoscope Records KCC Vinyl Keymailrecords Digital Konnect Lasgo Dead Left For Let It Roll Records Records Crossing Level Life Of Vinyl Lion Coffee & Records Lion Vibes Loafers Vinyl Records Longwell Lost In Vinyl Lovemusic Maidinvinyl Malcoms Musicland Martian Central Martian WSM Mo' Fidelity Music Monorail Morrisons Mudshark Records Café Muse Music & Love Museumvinyl Music and Goods Exchange Ltd Music Glue Music Junkee Music Magpie Music Mania Music Mania (Hanley) Music Nostalgia Music's Not Dead Ltd Napster Luxembourg Sarl Number One Records Off The Beaten Tracks Oldies Unlimited Ltd Online Commerce Opus 13 Ltd Outfit Records Overdraft P & C Music * Upminster Faversham Letchworth London Liverpool Swansea Newport London York Walsall Margate St Albans London Stirling Ballymena Staffordshire Bingley Leigh on Sea Islington Cinderford York Coventry Bedminster Basingstoke Eastbourne Whitstable Hanley London Keighley Orkney Fareham Brentwood London London Romsey Swindon Chelmsford Isleworth Wolverhampton Liverpool Falmouth Tyne Newcastle Upon Records Crazy Creekside Vinyl Music David's Deezer Defend Vinyl Music Derricks Music Diverse Domino Recording Company Records Earworm Records Eclipse Elsewhere Empire Records Entertainment Alliance (UK) Ltd Music Europa Fairhill Records Records Fish Rise Records Five Records Five's Records Limited Flashback Vinyl Forest Vinyl Café FortyFive Frank Harvey Hi-Fi Harvey Hi-Fi Frank Excellence Records Friendly Game Gardners Books Gatefield Sounds Global Groove Google Records Grind And Groove Records Grooves Records Joe Hey HMV Homebase Honest Jons Hundred Records UK Ltd iHaveit Records Isotope Music Ltd Vinyl & Vintage You It's For Records Jacaranda Jam JG Windows * Farnham London Liverpool Ashbrook Preston Wickford London Ceredigion Shenley Leeds Dundee Burnley Edinburgh Hyde Cheltenham Kingston Tyne Newcastle Upon London Bangor Wokingham Tyne Newcastle Upon Bedfordshire Teesside Lyndhurst Sheffield Oxford Braintree Poole Tavistock Bridport Baldock Richmond Birmingham Cinderford Banbury Edinburgh Bridport Sudbury London Frodsham Leeds

7digital Limited 81 Renshaw A & R Music & Film Action Records Adrians Amazon Andy's Records Distributors Film Arrow Stores Ltd ASDA Assai Records Astonishing Sounds Records Avalanche Music Avatar Badlands Banquet Records Records Ltd Beatdown Bella Union Vinyl Shop Bending Sound The Download Beyond Vinyl Beyond Records Circle Black Slab Black Star Records Black Ltd T/A Rainbow Blackest Records Bear Tree Ltd Blackwell's Blast Music and Comics Boiler Room Records Book Stop 101 Collectors Records Boots Bridport Music Centre Burton Café Luna Music ServicesCavern CentreSoft Audio Ceritech Chalky's (Belushi Ltd T/A) Chameleon Music Clocktower Compact Music Container Records Records Convoy Co-Op Records Crash * * *

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ERA YEARBOOK 2020 102

Laura Toop Laura Consultant Research Office and Events Office and Manager Megan Page PR Manager and Record DayStore Co-ordinator Lampard Carole ERA WOULD LIKE TO THANK: THANK: WOULD ERA TO LIKE Sam Naji – GSD Consulting – Futuresource Sidebottom David Dorian Bloch – GfK Entertainment NichollsVictoria – Kantar James Boots, Dan Lister, Gus Hully – OfficialChris Austin, Charts Bailey – Omdia Steven KokolakakisThemis – Sheffield Hallam Courtenay Ireland Luke Butler Luke Consultant Research Team Coordinator Coordinator Team

PA and Membership PA Manager Steve Redmond Steve and Strategy Communications Consultant Beth Perrin ildsky ellow Box Communications Box ellow W Y www.wildskydesign.co.uk www.yellowboxcom.com

ERA SECRETARIAT ERA Digital and Marketing Executive www.eraltd.org www.recordstoreday.co.uk DESIGN & ARTWORK: PRINT PRODUCTION: Kim Bayley Chief Executive Phoebe Scott (formerly EMA) - (formerly - VSC Ratings Board - Official Charts Riverside Building County Hall Bridge Road Westminster 7JA SE1 London 7450 020 7620 Tel: www.officialcharts.com OTTX #6339 11304 Chandler Blvd N. Hollywood CA 91601 States Angeles United Los 001 818 385 1500 Tel: www.ottx.org PPL / PRS - Phonographic Limited Performance Mercury St George’s Place 1QG LE1 Leicester Street 0800 0720 808 Tel: www.pplprs.co.uk Association UK Cinema London 3 Soho Square W1D 3HD 020 7734 9551 Tel: www.cinemauk.org.uk of UK Association UKIE - The Interactive Entertainment 24-28 Hatton Yard Black Bull EC1N 8JH London Wall 0207 534 0580 Tel: www.ukie.org.uk UK Music Hill House 7-10 Savoy Savoy WC2R 0BU Hill London 020 3713 8444 Tel: www.ukmusic.org VSC 4A Salar House 61 Suite Campfield Road St Albans Hertfordshire AL1 5HT 020 3771 8543 Tel: www.videostandards.org.uk - Music Publishers - Music Publishers www.themmf.net MPA Association House Synergy 2nd Floor Row 114-118 Southampton WC1B London 5AA 0333 077 2350 Tel: www.mpaonline.org.uk - Motion Picture MPAA of America Association Building Blvd Ventura 15301 E Sherman Oaks CA 91403 001 818 995 6600 Tel: www.motionpictures.org Riverside Building County Hall Bridge Road Westminster SE1 7JA London 020 3327 7111 Tel: www.mercuryprize.com Music Business The Association Blvd 106E Centre Marlton NJ 08053 001 856 596 2221 Tel: www.musicbiz.org Music Nordoff-Robbins Therapy London 2 Lissenden Gardens NW5 1PQ 020 7267 4496 Tel: www.nordoff-robbins.org.uk Kantar Olympus Avenue Park Tachbrook Warwick CV34 6RJ 01926 452233 Tel: www.kantar.com MMF - Music Managers MinistryForum of Sound London 103 Gaunt Street SE1 6DP 020 7700 5755 Tel: - The Federation Federation The - FACT Against TheftCopyright Regal House 4th Floor Road 70 London TW1Twickenham 3QS 1217 020 8891 Tel: www.fact-uk.org.uk GfK Chart Track Square 25 Canada 18th Floor E14 5LQ London 020 7890 9000 Tel: www.gfk.com IFPI - International of the Federation IndustryPhonographic London 7 Air Street W1B 5AD 020 7878 7900 Tel: www.ifpi.org Industry Trust London 3 Soho Square W1D 3HD 020 7440 0382 Tel: www.industrytrust.co.uk - IrishIRMA Music Recorded Association Dun Street 63 Patrick Dublin Ireland Co Laoghaire 00 353 1 280 6571 Tel: www.irma.ie ISFE - Interactive Software of Europe Federation B-1040 15 Rue Guimard Brussels 0032 2 612 17 77 Tel: www.isfe.eu Academy Ivors MinistryThe 79 Borough SE1 1DN Road London 020 7636 2929 Tel: www.ivorsacademy.com Bicycle Julie’s Wing Somerset House New WC2R 1LA Strand London 020 8746 0400 Tel: www.juliesbicycle.com - The Association of Association The AIM - 76406 PO Box W5 London 9RP 7056 020 4515 Tel: www.aim.org.uk IP for Alliance Riverside Building County Hall Bridge Road Westminster SE1 7JA London 020 7803 1319 Tel: www.allianceforip.co.uk of Film BBFC - British Board Classification London 3 Soho Square W1D 3HD 020 7440 1570 Tel: www.bbfc.co.uk for - BritishBASE Association EntertainmentScreen London 3 Soho Square W1D 3HD 020 7440 0382 Tel: www.baseorg.uk BPI - British Phonographic Industry Riverside Building County Hall Bridge Road Westminster SE1 7JA London 020 7803 1300 Tel: www.bpi.co.uk BRIT School The Croydon Crescent The 60 CR0 2HN 020 8665 5242 Tel: www.brit.croydon.sch.uk DCMS - Department for Media Culture Digital and Sport Street 100 Parliament SW1A 2BQ London 020 7211 6000 Tel: www.culture.gov.uk USEFUL ADDRESSES USEFUL USEFUL ADDRESSES USEFUL

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