Photographer Immo Klink Faithfully capturing the spirit & heritage of Photographer’s Assistants Ansgar Sollmann American work wear, Levi’s® Vintage Clothing Natasha Alipour-Faridani reproduces the fits, fabrics and details of bygone Production Eva Novillo at eras. Our source material is our own archive Immo Klink Studio

Production Assistants and our inspiration is the hardworking men and Pigalle Tavakkoli Rocio Gomez women that the Levi’s® Brand has equipped for the

Models last 140 years. Through our seasonal collections, Carl Blades David Griffin iconic reissues and special editions, we relive our Richard Keep Lucy Drive treasured history and offer timeless products to Jimbob Johnson Miri Maksuti Lyle Davies discerning connoisseurs that are as obsessed with Mike Atkinson Charlotte Parker it as we are. Daniele Assenso Lucie Von Eugen Sebastien Cohendet Matt Trethe

Architectural Models Darius Januska

Special Thanks Terry Mulligan 4 Doris&Wolfgang

Hair & Makeup 16 Fiona O’Neill

Additional Photography Elza Wandler 67

Catalogue Illustrations Ben Lamb 76

Care Guide Illustrations Adam Simpson 80 Additional Copywriting Mark Smith

Layout Mike Fallows

Printer Lenoirschuring

Art Direction, Design & Styling Levi’s® XX

© 2014 Levi Strauss & Co. www.levisvintageclothing.com

2 3 THE LEVI’S®

Safely preserved in a vault deep inside our headquarters in San Francisco lies an archive of over 20,000 rare and unique examples of Levi’s® clothing and artifacts dating back to as early as 1873. Kept at an even temperature and wrapped in unbleached cotton, these delicate specimens are carefully protected by the Levi’s® Historian and strictly reserved for the use of our designers. Each season, our team pores through the archives with white-gloved hands, uncovering the secrets of our past and then bringing them back into the world through faithful reproductions that are as fresh now as they were back then.

4 5 FROM THE ARCHIVE FALL WINTER 2014 REPRODUCTION

Item: Notes: Triple Pleat Blouse

Reproduction of the oldest denim jacket in the Levi’s® Archive. Dating from the 1880s. Lightweight 9 oz. plain selvage denim. Three pleats running down front each side of placket. Sew on buttons. Cinch at back waist. Leather patch.

6 7 FROM THE ARCHIVE FALL WINTER 2014 REPRODUCTION

Item: Notes: 1940s Sports Slacks

Reproduction of Levi’s® 1940s women’s sports slacks. High waisted with a wide straight leg. Candy table opening at front. Adjustable lace at centre back waist to aid the fit. Red piping at side seams and red star motif. One patch pocket with stripe detailing.

8 9 FROM THE ARCHIVE FALL WINTER 2014 REPRODUCTION

Item: Notes: 1950s Western Denim Shirt

Reproductiion of a 1950s Shorthorn Denim Shirt. Angled yoke detail, asymmetrical pocket and pocket flaps. Spear point collar and copper rimmed pearl snaps. Levi’s® Shorthorn label.

10 11 FROM THE ARCHIVE FALL WINTER 2014 REPRODUCTION

Item: Notes: 1960s Western Shirt

Reproduction of a 1960s Levi’s® Western Shirt. 100% cotton sateen with all over flower print. Pearl snap closure, western pocket and yoke detailing. Levi’s® Westernwear label.

12 13 FROM THE ARCHIVE FALL WINTER 2014 REPRODUCTION

Item: Notes: 1970s Suede Jacket

Reproduction of a 1970s Levi’s® Suede Trucker Jacket. Slim fit and short body. Cowhide. Two waist pockets with arrow head detail at pocket corner. Slanted yoke detail at front. Small “e” Orange Tab. Dark copper snaps.

14 15 Mankind’s obsession with living above the clouds captured imaginations in the 1930s. The completion of the Chrysler and Empire State buildings, and the Futurama Exhibit at New York’s World Fair, presented America with a tangible model for the future. These pioneers played a significant role in shaping modern America and the nation’s image of itself as innovators—leading them into the future.

People travelled far and wide to work on these projects—taking their Levi’s® work wear from its rural home, putting it to work building a Metropolis. This season Levi’s® Vintage Clothing pays tribute to the visionaries who dreamed up cityscapes and the hardworking men who made them a reality.

16 17 Previous page 1930s Long Sleeve Tee / 1960s Suede Bomber Jacket / 1920s Levi’s® Make Chinos 1920s Long Sleeve Henley / Lot 209 Bib & Brace

Opposite 1920s Home Run Shirt / 1920s Levi’s® Make Chinos 1920s One Pocket Sunset Shirt / Levi’s® Ribbed Cardigan

18 19 Opposite Crew Neck Cable Knit / 1950s 701® Jeans

20 21 Opposite 1960s Western Shirt 1950s Longhorn Shirt

22 23 Above Crew Neck Cable Knit / 1930s Leather Jacket / 1950s 701® Jeans 1920s One Pocket Sunset Shirt / 1933 501® Jeans / Suspenders

24 25 Opposite 1920s Homerun Shirt / 3 Pocket Vest / 4 Pocket Sack Coat / Spring Bottom Pants 1950s One Pocket Tee / 1930s Menlo Leather Jacket

26 27 Opposite 1960s Striped Crew Knit

28 29 Above Above 1920s Homerun Shirt / Levi’s® Make Double Breasted Coat / Spring Bottom Pants 1920s Homerun Shirt / Levi’s® Make Double Breasted Coat / Spring Bottom Pants 1960s Suede Sherpa Jacket / 1940s Sports Slacks

30 31 Opposite Triple Pleat Blouse / 1940s Reversible Leather Jacket / 1933 501® Jeans

32 33 Above Above 1930s Long Sleeve Tee / 1920s One Pocket Sunset Shirt / 1933 501® Jeans / Suspenders 1920s One Pocket Sunset Shirt / Lot 209 Bib & Brace

1920s One Pocket Sunset Shirt / Levi’s® Make Double Breasted Coat / 1933 501® Jeans / Suspenders 1950s Longhorn Shirt / 1933 501® Jeans / Suspenders

34 35 Above Above 1960s Striped Crew Knit / Triple Pleat Blouse / 1933 501® Jeans 1960s Striped Crew Knit / Triple Pleat Blouse / 1933 501® Jeans 1920s One Pocket Sunset Shirt / Bib & Brace Roll Neck Cable Knit / Lot 207 Sack Coat / Lot 209 Bib & Brace

36 37 Above Above 1920s One Pocket Sunset Shirt / 1940s Reversible Leather Jacket / Bib & Brace 1920s One Pocket Sunset Shirt / Bib & Brace

38 39 Opposite Roll Neck Cable Knit / Lot 207 Sack Coat / Lot 209 Bib & Brace

40 41 Opposite 1920s Homerun Shirt / 3 Pocket Vest / Spring Bottom Pants

42 43 Opposite 1940s Crew Sweatshirt 1920s Homerun Shirt / 3 Pocket Vest / Spring Bottom Pants

44 45 Opposite 1920s Homerun Shirt / 3 Pocket Vest / Spring Bottom Pants

46 47 Opposite 1920s One Pocket Sunset Shirt / Lot 209 Bib & Brace

48 49 Above Above 1920s One Pocket Sunset Shirt / 1933 501® Jeans / Suspenders 1920s One Pocket Sunset Shirt / Bib & Brace

50 51 Above Above 1960s Striped Crew Knit / Triple Pleat Blouse / 1933 501® Jeans 1920s Long Sleeve Henley / 1920s One Pocket Sunset Shirt / Triple Pleat Blouse / 1933 501® Jeans

52 53 Above Above 1920s One Pocket Sunset Shirt / Lot 209 Bib & Brace 1920s One Pocket Sunset Shirt / Levi’s® Ribbed Cardigan / Homerun Suedette Jacket / 1933 501® Jeans 1920s Long Sleeve Henley / 1920s One Pocket Sunset Shirt / Triple Pleat Blouse / 1940s Reversible Leather Jacket / 1933 501® Jeans

54 55 Opposite 1920s Homerun Shirt / 3 Pocket Vest / 4 Pocket Sack Coat / Spring Bottom Pants

56 57 Opposite 1940s Striped Tee / 1930s Levi’s® Wool Jacket / 1940s Sports Slacks

58 59 Opposite Roll Neck Cable Knit / 1933 501® Jeans

60 61 Opposite 1930s Menlo Leather Jacket / 1920s Levi’s® Make Chinos / Bandana

62 63 Opposite Lot 207 Sack Coat / 1920s 201® Jeans

64 65 LEVI STRAUSS CO. SAN FRANCISCO, CALIFORNIA&

This Catalogue reminds you of things you ought to buy, To quicken pulse of business—increase your sales—that’s why; So buy the goods here listed and offer to the trade— A line that’s fine and catchy and every way high-grade.

66 67 Reliable Merchandise Men’s Clothing Since 1853 Reliable Merchandise Men’s Clothing Since 1853

1920s HOMERUN SHIRT —— Stripes A regular fitting dress shirt, this Homer- un shirt was originally produced in the 1920s. Features include a button-down collar, bone buttons, chiselled cuffs and a centre back pleat. Made from 100% cotton with soft, open construction. This Homerun shirt comes in an indigo and ecru classic stripe and features a Levi’s® Homerun label.

RIBBED CARDIGAN —— Elephant Grey Taken from a Levi Strauss & Company catalogue from the 1930s, this wool cardigan boasts two hip pockets and leather buttons. It’s a close fitting, heavy gauge garment ideal for layering up or down.

LEVI STRAUSS MAKE DOUBLE BREASTED COAT —— Moleskin This substantial piece of traditional out- 1920s ONE POCKET SUNSET SHIRT erwear was a staple item of the 1920s Levi —— Rigid Strauss & Company catalogue. It comes in This pullover shirt first produced in the 1920s a heavyweight dark olive moleskin with a has a shaped bib bottom, half placket, chinstrap, chocolate brown corduroy collar, two deep front pockets with flaps, dark horn buttons a hidden button-down collar and a Sunset label. ® This regular fitting, utilitarian garment is a great and the classic Levi’s striped blanket lining. expression of the hard working history of Levi’s®. MADE IN THE U.S.A.

MORE DAYS WEAR FOR YOUR DOLLAR MORE DAYS WEAR FOR YOUR DOLLAR

68 69 Reliable Merchandise Men’s Clothing Since 1853

featuring—

Placed for tailored hip-line fit.

1920s LEVI STRAUSS MAKE CHINO —— Artichoke Green First produced in the 1920s, these Levi Strauss Make Chinos have a number of highlights. Made from a durable 100% cotton twill fabric, the top block is loose while the leg is extremely tapered to a crop at the ankle, where turn-ups feature at the hem. Tunnel belt loops and the Levi Strauss Make label also feature. There are two slant pockets at front, one hidden pocket at the waist band, and two welt pockets to the rear with decorative pocket flaps.

MORE DAYS WEAR FOR YOUR DOLLAR

70 71 Reliable Merchandise Women’s Clothing Since 1853 Reliable Merchandise Women’s Clothing Since 1853

1930s ARCHIVE WOOL JACKET 1940s STRIPED TEE 1940s SPORTS SLACKS 1950s ONE POCKET TEE 1950s SHORTHORN CHECK SHIRT —— Navy —— Red & White Diagonal Stripe —— Navy —— White —— Green Check With a short, boxy fit and cinch details to the Boasting a high neck and gathering at the shoulder, Nautical influences are the main story in these Originating in the era when t-shirts became more robust and hard wearing, Originally designed by Levi Strauss & Company in the 1950s, this regular side, this archival piece comes from the 1930s. this t-shirt features a feminine silhouette. Made from 1940s era sports slacks. Made from a hard this One Pocket Tee is a slim-fitting tribute to the past. As the name suggests, fitting shirt comes in a loosely constructed 100% cotton twill, woven into Constructed from a rich navy wool, there is lightweight cotton jersey fabric, the pattern is a red wearing navy cotton twill, this high-waisted this t-shirt features a single pocket on the chest, short capped sleeves and a heavyweight flannel, and has a Levi’s® Shorthorn label. Available in a number minimal Levi Strauss branding and labels. and white diagonal stripe. There are two hip pockets sailor pant is roomy, with a wide straight fit Levi’s® Sportswear label. of different checked patterns. Ornate pleat details on the rear, plus star on this impressive, mid-waisted garment. to the leg. To the front there is a candy table embroidery to the collar give this historic item opening and red piping along the side seams. added character. Other details include red star motif and an adjustable lace to the rear centre to aid the fit. YOUTHWEAR BIB & BRACE 1950s 701® JEANS —— 5th Avenue —— Rigid This denim bib and brace is an upsized version of a kids style bib overall. In the 1930s, Levi Strauss & Company introduced the first five-pocket jean With a diamond back and straight pockets, as well as a tool pocket on the especially built for women: The 701®. The Levi’s® Vintage Clothing 1950s bib, this is a refreshingly grown-up version of an ordinarily youthful garment. 701® is feminine, high-waisted and has a wide, straight leg. Made from a soft 10 oz. pink selvage denim it has a Red Tab, spade shaped back pockets, a long Talon zipper fly and concealed back pocket rivets.

MORE DAYS WEAR FOR YOUR DOLLAR MORE DAYS WEAR FOR YOUR DOLLAR

72 73 G BOTTOM P Levi Strauss Overalls Sun Curtains SPRIN ANTS

small quantity of sun curtains A were made for us, as shown in the illustration above. The material is a two yard piece of the famous XX quality denim, the same used in our No. 1 Waist Overalls and celebrates the introduction of the concealed rivet in 1937. The curtains may be used to go across the lower part of a store window as a side or front sun curtain. These curtains are eyelet- ted at the four corners and can be adjusted to any ordinary window by the use of string.

1937 501® SUN CURTAIN JEANS 4- T T Red, White & Yellow Screenprint POCKET SACK COA HREE POCKET VEST

SUN CURTAIN DUFFLE BAG TYPE I SUN CURTAIN JACKET Red, White & Yellow Screenprint Red, White & Yellow Screenprint

74 75 1

BUY ’EM SMALL

If you’re not going to wash your rigid Levi’s® 501® jeans, buy one size smaller in the waist and buy your true size for length.

GET THE

OM YOUR RIGI FR D DON’T WASH ’EM After the first few wears of 2 your new jeans the waist will stretch to your size. LEVI’S®

ome folks like to wear their rigid 501®s without alternative way to freshen them up. You could dry- washing. If you make this commitment it will clean, but that’s only if you don’t mind chemicals S take time for a wear pattern to appear, but being used on your denims. You could also try eventually you will get the most dramatic look and hanging your jeans outside in the fresh air for a few JEANS become the envy of all your friends. As you won’t be days. Folding up your jeans and putting them into washing your 501® jeans you may want to find an your freezer also does the same job.

THE WORN LOOK 3 The wear effect on a true rigid jean will always give the most dramatic look.

76 77 1 1

MEASURE UP BUY ’EM BIG

If you plan to shrink your If you plan to machine wash rigid Levi’s® 501® jeans in your rigid Levi’s® 501® jeans, the bathtub, buy your true buy two sizes bigger in the size in the waist and two waist and two sizes bigger sizes bigger in length. in length.

RELAX ’N’ SOAK LAUNDRY DAY Shrink your jeans in a 2 2 To achieve your size, warm bathtub for at least machine wash your jeans 30 minutes. inside out at 86° F / 30° C.

he first time you wear your 501®s, climb into skin. If the sun is on vacation, stay indoors and make f you don’t feel the need to get technical, just can, it makes them smell real good, like nature. Or if the bathtub and let them soak on your body. like a yoga enthusiast, bending and stretching your head to the laundry room and wash ‘em the way you’re a homebird, hang them in a warm place until THotter water equals more shrinkage. When jeans into shape. When you’re happy with the result, Iyour Mom would. Be sure to turn your rigid 501®s they’re crispy. The next few washes will shrink them you’re finished, drain the tub, squeeze the excess slip them off and dry them over the back of a chair. inside out and machine wash at 86° F / 30° C. Don’t a little more and a gradual fade will occur. Just avoid water from your legs then get outside in the sunshine When your jeans are dirty, just climb back into the tumble dry, or you’ll wind up seeing a shrink in more tumble drying and hot radiators, they are to denim with a good book and let your denim become a second tub and wash with a little soap. ways than one. Dry your jeans in the open air if you what kryptonite is to Superman.

A SNUG FIT EASY DOES IT 3 A tub shrunk jean will Leave the Laundromat with 3 shrink to fit snugly to your everyday jeans you can bodyshape. wash and wear.

78 79 The Levi’s® Brand first used the Orange Tab on a line of affordable, slim-fitting jeans, jackets and shirts designed for the Young Americans of the 1960s and 70s. To this day, the Orange Tab is synonymous with simple and clean design as well as the free and easy spirit of the times.

Made in the USA exactly as it was when it was first introduced, the Levi’s® Vintage Clothing Orange Tab Collection revives this family of true American classics and offers it up to a new generation of rebels and revolutionaries.

80 81 82 83 84 85 86 87 Previous 1970s Tshirt / 1960s 606® Jeans 1970s Denim Shirt / 1960s 606® Jeans Customized 1970s Denim Shirt / 1970s Trucker Jacket / 1970s 615® Jeans

Opposite 1970s Denim Shirt / 1970s Denim Vest / 1960s 606® Jeans Customized 1970s Suede Jacket / 1970s Denim Sherpa Vest / 1960s 606® Jeans Customized

88 89 Above Above 1970s Denim Shirt / 1970s 684® Jeans 1970s Tshirt / 1970s Trucker Jacket / 1970s 684® Jeans Customized Straight

90 91 Opposite 1970s Tshirt / 1970s Denim Shirt / 1960s 606® Jeans

92 93 94 95 Previous 1970s Denim Shirt 1960s Chambray Shirt / 1970s Skirt

Opposite 1970s Tshirt

96 97 Opposite 1960s Chambray Shirt / 1970s Denim Sherpa Vest

98 99 100 101 Previous 1970s Denim Shirt / 1970s 684® Jeans 1970s Trucker Jacket / 1970s 684® Jeans Customized Straight 1970s Trucker Jacket / 1970s 615® Jeans

Opposite 1960s Chambray Shirt / 1970s Denim Sherpa Vest / 1970s 684® Jeans

102 103 104 105 Previous spread 1970s Denim Shirt / 1970s Sherpa Trucker Jacket

Opposite 1970s Denim Shirt / 1970s Sherpa Trucker Jacket / 1970s 615® Jeans 1960s Chambray Shirt / 1970s Denim Sherpa Vest / 1970s 684® Jeans

106 107 Opposite 1970s Sweatshirt / 1970s Trucker Jacket

108 109 Opposite 1970s Trucker Jacket

110 111 Opposite 1970s Sweatshirt / 1970s Suede Jacket / 1960s 606® Jeans Customized 1970s Sweatshirt / 1970s Trucker Jacket / 1970s 684® Jeans Customized

112 113 Opposite 1970s Tshirt / 1970s 684® Jeans Customised Straight

114 115 Opposite 1970s Trucker Jacket

116 117 118 119 120 121 122 123 FALL WINTER 2014 • FALL WINTER 2014 •

MEN’S 1970s LEVI’S® T-SHIRTS MEN’S 1970s TRUCKER JACKET MEN’S 1970s SHERPA TRUCKER JACKET MEN’S 1970s SUEDE JACKET

TUXEDO FRESH PROD. BATWING MEDIUM STONE / FRANKENSTEIN / BLACK OVERDYE SKY BLUE SAND

MEN’S 1970s DENIM SHIRT MEN’S 1960s CHAMBRAY SHIRT MEN’S JEANS

1960s 606® 1960s 606® 1970s 607® 1970s 615® SUPER SLIM SUPER SLIM CUSTOMIZED BOOTCUT REGULAR FIT

DOUBLE BUBBLE / CLEAR / FADED BLACK / LIGHT STONE BLEACH HOT STUFF / THE FUZZ / BLACK OVERDYE

MEN’S 1970s LEVI’S® SWEATSHIRT MEN’S 1970s DENIM SHERPA VEST

RIGID / BLACK OVERDYE / DARK / CRUNCH / ZIP FRANKENSTEIN BLACK OVERDYE RIGID / CRUNCH

YELLOW / BLACK MEDIUM

124 125 FALL WINTER 2014 • FALL WINTER 2014 •

WOMEN’S 1970s DENIM WESTERN SHIRT WOMEN’S 1960s CHAMBRAY SHIRT WOMEN’S SKIRT

NEW RINSE / LIGHT STONE BLEACH HOT STUFF / BLACK OVERDYE / THE FUZZ MEDIUM

WOMEN’S 1970s DENIM VEST WOMEN’S JEANS

1960s 606® 1970s 684® 1970s 684® 1970s 684® SUPER SLIM CUSTOMIZED BELL BOTTOM CUSTOMIZED CUSTOMIZED STRAIGHT

FRANKENSTEIN

WOMEN’S 1970s TRUCKER JACKET

DARK / BLACK OVERDYE / CRUNCH / ZIPPER MEDIUM STONE FRANKENSTEIN MEDIUM / ZIP

MEDIUM / FRANKENSTEIN

126 127