EVANSTON Divvy Opportunities & Sponsorship
Johanna Leonard Jessica Hyink Community Development Transportation & September 17, 2018 Director Mobility Coordinator
Community Development ITEMS FOR CONSIDERATION
• Extend Divvy Agreement for Additional 3 Years • Purchase Discounted Additional Stations (3) • Approve Agreement with revenue sharing with Chicago DOT
Community Development HOW DOES DIVVY WORK?
• Membership Rates • Full Price: $99 • Divvy for Every Evanstonian: $5
Community Development HOW DOES DIVVY WORK?
• “Unlock” a bike • Length of average ride: 20.1 minutes
Community Development DIVVY IN 2018: STRONG GROWTH & CITYWIDE ADOPTION • 11 Stations • System Growth −16% increase in trips compared to 2017 −Annual memberships up 10% year over year − June ‘17 to June ‘18
Divvy Station Locations
Community Development DIVVY RIDERSHIP BY USER
• Participation Citywide • 1170 active members as of August 2018 • 6732 casual riders since inception in June 2016 • Casual riders do not have a membership Active Member Addresses
Community Development DIVVY RIDERSHIP BY STATIONS Station Location Aug ’17 - Aug ‘18 #s July ‘18 #s Benson Ave & Church St 11926 1404 University Library (NU) 7980 859 Chicago Ave & Washington St 6716 985 Sheridan Rd & Noyes St (NU) 6456 704 Chicago Ave & Sheridan Rd 5921 700 Chicago Ave & Dempster St 3981 613 Central St Metra 2687 344 Central St & Girard Ave 2643 415 Dodge Ave & Church St 1822 208 Elmwood Ave & Austin St 1776 207 Valli Produce - Evanston Plaza 1147 162 Total 53055 6601
Community Development DIVVY RIDERSHIP BY STATIONS - ALL Aug- Sep- Oct- Nov- Dec- Jan- Feb- Mar- Apr- May- Jun- Jul- Aug- Station Location 17 17 17 17 17 18 18 18 18 18 18 18 18
Benson Ave & Church St 1355 1339 1110 637 388 445 390 568 700 1228 1069 1404 1293
Chicago Ave & Washington St 902 687 515 302 184 152 183 320 341 556 689 985 900
Elmwood Ave & Austin St 199 140 127 107 71 57 70 102 127 183 166 207 220
Valli Produce - Evanston Plaza 148 102 84 40 33 18 11 57 56 145 121 162 170
Dodge Ave & Church St 167 183 213 116 102 88 64 90 112 166 158 208 155
Central St Metra 340 297 198 101 78 54 69 123 183 279 321 344 300
Central St & Girard Ave 315 243 231 103 68 63 56 129 157 229 299 415 335
Chicago Ave & Sheridan Rd 572 671 679 351 113 171 198 267 366 725 505 700 603
Sheridan Rd & Noyes St (NU) 534 760 665 468 202 227 187 321 399 695 587 704 707
University Library (NU) 801 901 942 482 242 369 311 413 526 882 637 859 615
Chicago Ave & Dempster St 194 518 367 237 85 77 82 170 177 441 397 613 623
Total 5527 5841 5131 2944 1566 1721 1621 2560 3144 5529 4949 6601 5921
Community Development DIVVY IN 2018: DIVVY FOR EVERY EVANSTONIAN • Launched end of August • # of Members: 8 • Eliminate financial membership barriers • No bank account, credit card, or smart phone • Enrollment through General Assistance & PRCS facilities • Helmet donations available • No cost to the City
Community Development ITEMS FOR CONSIDERATION
• Extend Divvy Agreement for Additional 3 Years • Purchase Discounted Additional Stations (3) • Approve Agreement with revenue sharing with Chicago DOT
Community Development EXTEND THE DIVVY AGREEMENT • Extend Divvy Agreement for Additional 3 Years • Motivate launch of dockless and testing hybrid bikes
• Lyft partnering with Motivate - Potential for Divvy bicycles in Lyft app - Open up new markets
Community Development ITEMS FOR CONSIDERATION
• Extend Divvy Agreement for Additional 3 Years • Purchase Discounted Additional Stations (3) • Approve Agreement with revenue sharing with Chicago DOT
Community Development OPPORTUNITIES: STATION PURCHASE
• Oak Park ended Divvy program • Three stations available to Evanston - Total cost: $33, 991.95 - Motivate waiving installation fee: $13,770.00 - Cost for new station: ~$55,000.00 - 3 stations for less than 1 -- Able to relocate stations
Community Development OPPORTUNITIES: STATION PURCHASE
Community Development ITEMS FOR CONSIDERATION
• Extend Divvy Agreement for Additional 3 Years • Purchase Discounted Additional Stations (3) • Approve Agreement with revenue sharing with Chicago DOT
Community Development OPPORTUNITIES: 2019 SPONSORSHIP • Chicago exclusive bicycle sponsorship with BCBS IL ends on May 2019 - Currently receive $500 per bike - National average is $1000 per bike
- Chicago opening sponsorship to Evanston
Per Bike Sponsor 11 Station Bike 14 Station Bike Revenue Sponsor Revenue Sponsor Revenue $500 $55,000 $70,000 $750 $82,500 $105,000 $1,000 $110,000 $140,000 $1,500 $165,000 $210,000
Community Development OPPORTUNITIES: 2019 SPONSORSHIP • Other sponsorship opportunities include: - Developer public benefits: currently $10k – $20k - Station ads: currently $6250 per station per year - Dock wraps: anticipate $9k – $18k
- Ridership: currently $68k, continued growth 2019 Revenue Estimates Based on 14 Station System
Community Development OPPORTUNITIES: 2019 SPONSORSHIP • Revenue generating potential in 2019 - Set costs per station and dock - Low revenue estimates based on 2018 actuals - High revenue estimates assume higher sponsorships
and modest 5% increase in ridership
Low High Low Revenue High Revenue # of Cost Revenue Revenue Estimate Less Estimate Less Stations Estimate Estimate Cost Cost 11 $255,420 $265,750 $346,588 $10,330 $91,168 14 $325,080 $317,900 $419,220 ($7,180) $94,140
Community Development NEXT STEPS
• Extend Divvy Agreement for Additional 3 Years • Purchase Discounted Additional Stations (3) • Approve Agreement with revenue sharing with Chicago DOT • Expand Divvy for Every Evanstonian • Review all station locations to enhance visibility • Work with Chicago on expansion of a dockless bicycle program
Community Development