Creating & Implementing Public- Private Shared Mobility Partnerships
Hosted by the Shared-Use Mobility Center
February 7, 2017
Sharon Feigon Executive Director, Shared-Use Mobility Center [email protected] Webinar Speakers
• Moderator: Sharon Feigon, Executive Director, Shared-Use Justin Holmes Mobility Center Zipcar • Carshare: Justin Holmes, Director, Corporate Communications & Public Sharon Feigon Policy, Zipcar SUMC • Bikeshare: Dani Simons, Director, Corporate Communications and Paige Tsai External Affairs, Motivate Uber • TNCs: Paige Tsai, Transportation Policy & Research Associate, Uber • Local Government: Marla Dani Simons Westervelt, Senior Transportation Motivate Planner, Policy and Innovation, L.A. Metro, Office of Extraordinary Marla Westervelt Innovation L.A. Metro Making it possible to live well without having to own your SHARED-USE own car, by creating MOBILITY a multimodal CENTER transportation system that works for all Connect public agencies and transit, community and private sectors to scale benefits of shared mobility for all
Conduct innovative research with SHARED-USE practical results Create tools for cities to share MOBILITY policies and best practices CENTER Provide technical assistance for cities creating & testing shared-use pilot projects
Convene the public and private sectors through workshops and conferences Private Transit Study
International Study of Best Practices
FTA MOD Sandbox Accelerator SHARED-USE Implementation of LA Mobility Action MOBILITY Plan CENTER: Working with Twin Cities on New in 2017 completing plan and beginning implementation
Work on Mobility Hubs
National Conference in Fall 2017 with Implementation Focus What is a Public-Private Partnership & Why is it Important? • What it is: • A contract or agreement between a government entity & a private company
• What it can potentially do: • Brings new resources to expand service options • Takes advantage of new expertise from the private sector (particularly around technology & new business models) • Promotes efficiencies that can lead to cost savings and more effective service • Allows governments to be proactive to guide & direct the outcomes • Provides a supportive environment for pilot projects Tracking Shared Mobility in North America
Shuttles 2017 Shared Mobility Typology
& Shuttles
Ride-hailing & Why Do We • Reduces reliance on private Need Shared autos • Fills gaps in transit, Mobility? particularly on weekends and late-night service • Provide first/last mile connections between transit stations and residential areas • Helps overcrowding on transit • Can be implemented quickly and with few infrastructural costs Partnerships across mobility providers encourage multimodality. Our research shows that people who use 3+ shared modes (supersharers) report greater transportation cost savings and own half as many cars as people who use transit alone. Shared Modes and Transit Patterns
Shared modes largely complement public transit, enhancing urban mobility. Transit is most competitive in its own right of way with frequent service. Public Private Partnerships
First/Last Mile: Publicly-subsidized TNC: Uber/Lyft trips and taxis as well within transit service areas (to/from transit hubs
Multi-Modal App/Payment Integration: Integration between transit and shared mobility services being tested in various US cities, includes bikeshare
Carpooling/Ridesharing: Tech-based ride-matching on work commutes, voucher programs for emergency rides, priority parking Public Private Partnerships
Demand Response and Paratransit: Microtransit, Vanpools, and Ridesplitting providing on demand service
Incentive Strategies: Parking Cashout, Discounts, Transit Passes
Expanded Services: Concierge services address technology user gaps, cash-based payment options, interactive kiosks How the Shared Mobility Toolkit Can Help
• Access over 700 policies, plans and projects around • 700+ policies shared mobility • Expanding to include • Coming soon! the policy MOD Sandbox projects database & mapping site is expanding to track new public private partnerships, through funding from: • ITS America • Federal Transit Administration “Mobility On Demand”
• Toolkit also includes a Benefits Calculator sharedusemobilitycenter.org/tools Webinar Speakers
Moderator: Sharon Feigon, Executive Director, Shared-Use Mobility Center Sharon Feigon Carshare: Justin Holmes, SUMC Director, Corporate Communications & Public Policy, Zipcar
Justin Holmes Zipcar ACCELERATING THE CAR-FREE LIFESTYLE SUMC Webinar on Public-Private Partnerships // 2.7.2017
Justin Holmes, Zipcar, director of corporate communications & public policy MISSION-DRIVEN Our mission: to enable simple and responsible urban living our heritage the zipcar impact
Nearly 1 ton 27% - 43% Up to 13 CO2 reduced VMT reduction Personally-owned per member per household vehicles off per year the road
Source: Susan Shaheen, Ph.D., TSRC, UC Berkeley Smarter transportation for cities on the move
Zipcars live here parking partnerships transit agency partnerships
map legend
Zipcars live here residential development partnerships governments save big with car sharing
Zipcar for Government
Your Wheels. Smarter Driving Our Technology. for Everyone.
San Mateo and San Francisco are Baltimore, New York, Houston and cities that fleet smarter with Seattle all drive smarter with Zipcar Local Motion by Zipcar
Save Promote Manage Risk $ Money Sustainability ! and Security laying the foundation Which future? SEE YOU ON THE ROAD…
Justin Holmes director, corporate communications & public policy [email protected] @justincholmes Webinar Speakers
Moderator: Sharon Feigon, Executive Director, Shared-Use Mobility Center Sharon Feigon SUMC
Bikeshare: Dani Simons, Director, Corporate Communications and External Affairs, Motivate
Dani Simons Motivate Bike Share P3s Shared Use Mobility Center 2017 Dani Simons, Director of External Affairs 119 bike share systems in US < 8% have 1000+ bikes Wide variety of business models
Operator System Name Location Bikes Model Motivate Citi Bike New York, NY 10,000 Private shared rev Motivate Divvy Chicago, IL 5800 Public shared risk and rev Motivate Capital Bikeshare Washington, DC 4524 Public fixed fee Motivate Hubway Boston, MA 1784 Public fixed fee NPO Nice Ride Minneapolis MN 1550 NGO Bicycle Transit Systems MetroBike Los Angeles, CA 1050 Public fixed fee Motivate BIKETOWN Portland, OR 1000 Public shared risk and rev DecoBike Deco Miami Miami, FL 1000 Public shared risk and rev Who is Motivate? Motivate is the global bike share leader. We partner with governments and brands to deliver bike share in some of the largest, most dynamic cities in the world. Motivate is growing participation in bike share
26% YoY increase in trips taken across Motivate systems We’re creating good green jobs
• Over 700 employees in peak season • Competitive pay, in most cases above local living wage • All full time jobs include full health, dental, wellness and bike share benefits • Employees in NYC, D.C., Boston and Chicago are unionized Bike Share & P3s
Best P3s are true collaborations where each partner adds value and the public benefits
Cities contract with us
Contracts help codify public policy goals E.g. Station citing, affordable memberships, hiring requirements
Motivate’s expertise in ops, sponsorship and marketing lets cities accomplish more, more quickly than they could on their own Case Studies
1. Citi Bike 2. Ford GoBike 3. BIKETOWN Overview: Nation’s first fully privately funded bike share system. 12,000 bikes by end of 2017. Record- setting 14 million trips per year.
City’s Goals/Provisions • Uniformly high utility / consistently station density, large network • Great service / Robust SLAs • Affordable service / discount membership program
What Motivate Provides • Operations • Technology management and innovation • Marketing/membership sales By end of 2017 Citi Bike service area will cover 25% of • Outreach and education NYC’s population. • Sponsorship management • Financing Overview: Fully privately funded bike share. Regional system in Bay Area launching late spring 2017 will quickly grow to 7,000 bikes.
MTC’s Goals / Provisions • Regional network / umbrella contract • Equitable bike share / 20% of stations in Communities of Concern, affordable membership requirements • Program fits with local communities / compliance with local City advertising regs
What Motivate Provides • Station siting including community planning • Operations Ford GoBike will be North America’s second largest bike share system. • Technology management and innovation • Marketing/membership sales • Outreach and education • Sponsorship sales & ongoing management • Financing Overview: Public and sponsor funding for capital (equip), operator takes revenue risk. Early ridership exceeding expectations.
Portland’s Goals / Provisions • Nation’s greenest, most innovative bike share • Equitable bike share / hiring provisions and affordable memberships • Enhancing Portland’s reputation as active, creative, inventive, inclusive.
What Motivate Provides • Operations BIKETOWN launched in 2016 and is already supporting local business, tourism and reducing car • Technology management and innovation trips. Motivate has helped bring in additional • Marketing/membership sales sponsorship revenue which has created a larger system • Outreach and education and takes operating risk off city. • Sponsorship sales & ongoing management Best Practices
• City sets public policy and frames expectations • Private sector does what it does well - sponsorship, marketing, ops • Huge potential for ridership • Low impact on City budget • True collaborative relationship between private operator and cities Thank You! [email protected] @motivate_co @danisimons Webinar Speakers
Moderator: Sharon Feigon, Executive Director, Shared-Use Mobility Center Sharon Feigon SUMC TNC’s: Paige Tsai, Transportation Policy & Research Associate, Uber
Paige Tsai Uber ENHANCING MOBILITY Uber + Transit
Paige Tsai Transportation Policy & Research Agenda
Uber overview How Uber impacts cities Our work with transit agencies Uber Overview 70+ Countries 2010 How Uber Impacts Cities 5 Ways Uber Impacts Cities
1. Increasing mobility options in underserved communities 2. Reducing congestion & pollution 3. Improving safety with technology 4. Providing an alternative to private car ownership 5. Extending the reach of public transit
NYC YELLOW TAXI & UBER PICKUPS
UBER PICKUPS YELLOW TAXI PICKUPS
Each dot represents the location where a trip started. Taxi trips are overplotted on Uber trips. Frida Friday night yclosing time nightUber requests
Amsterdam London closiParis Stockholm ngWarsaw time
4PM 8PM 12AM 4AM Reducing congestion with uberPOOL More people in fewer cars.
More efficient.
Drivers spend more time per hour earning money on longer trips— without the downtime between passengers
More cost-effective.
Riders share the cost between them, while adding only a few minutes of time per trip. uberPOOL makes up 20% of our trips globally today, in cities where it’s available Separate trips uberPOOL trips Improving road safety
We are constantly developing and testing new solutions to predict, prevent and reduce safety risks.
Some examples of ongoing tests include:
● GPS and accelerometer data identifies hard braking and fast acceleration.
● Gyrometer data identifies small movements and inform if a phone mount is being used.
● Facial matching technology confirms that the driver using the app matches the account on file. American Public Transportation Association Shared Mobility
The more people use shared modes, the more likely they are to use public transit, own fewer cars, and spend less on transportation overall. An alternative to private car ownership By getting more people into fewer cars, we can provide a more affordable alternative to car ownership.
● Most negative impacts of current urban mobility patterns stem from the extraordinarily inefficient use of the private car
● 32% of London Uber riders in London say they are less likely to own a car because of Uber Extending public transit
Working with transit agencies Nation-wide Transit Authority Partnerships We have learnings from partnerships across the country and now know what works for improving first mile / last mile logistics
MINNEAPOLIS, MN: METRO TRANSIT SAN FRANCISCO, CA: BOSTON, MA: City-sponsored free rides CALTRAIN when needed most MBTA PARATRANSIT Partnership promoting $13 subsidy from the MBTA uberPOOL to/from Caltrain for eligible paratransit riders during Super Bowl 50
TAMPA BAY, FL: ATLANTA, GA: PINELLAS SUNCOAST LOS ANGELES, CA: METRO MARTA TRANSIT
Exclusive partnership DALLAS, TX: DART Free first rides to/from $3 subsidies for Uber rides promoting uberPOOL to/from MARTA stations during outages, discounts API integration with the new stations all trips for low-income DART app - call a ride after riders. buying a ticket
CENTRAL FL: CITY PLANNING SAN DIEGO, CA: MTS 5 Cities subsidizing 20%- $5 off all uberPOOL trips 25% off of rides. to/from stations Partnering with transit Pinellas Suncoast Transit Authority (Pinellas Park, FL)
Partnership details: ● PSTA will pay half the cost of any trip costing up to $6 to and from designated transit stops
“Once we make it easy for someone to get to the bus stop, riding the bus becomes a real transportation alternative”
– Brad Miller, CEO for the PSTA. Providing an alternative to building a parking lot City of Summit, New Jersey
Partnership details ● During commuting hours, residents enrolled in the existing parking program, can ride Uber to a NJ Transit hub for FREE! ○ Residents who aren’t enrolled, are charged a flat $2.
"As an alternative transportation option, ridesharing is not new. But our program is the first of its kind in the United States to use ridesharing technology as a parking solution. Our innovation has the potential to shape how municipalities think about and implement parking options in the future.”
- Summit Mayor Nora Radest On-demand transportation for paratransit users Massachusetts Bay Transit Authority
Partnership details: ● Rider covers first $2 of each trip; MBTA covers up to an additional $13 of each fare “Partnering with Uber is an excellent opportunity to bring cutting edge services to our customers. Uber’s customized app and willingness to provide smartphones to those who would otherwise be without access demonstrates the power of their platform. We are excited to partner with such an innovative company.”
-MBTA General Manager Brian Shortsleeve What if all trips were shared?
ITF-OECD: How will shared mobility affect the livability of our cities?
• Congestion disappeared and traffic emissions were reduced by one-third.
• Mobility would be more affordable, thanks to the highly efficient use of vehicle capacity
• There would be more room for public parks, broader sidewalks and bicycle lanes.
• 95 percent less public space would be required for parking Thank you!
Interested in forming a partnership in your city?
Proprietary and confidential © 2016 Uber Technologies, Inc. All rights reserved. No part of this document may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording, Email [email protected] or by any information storage or retrieval systems, without permission in writing from Uber. This document is intended only for the use of the individual or entity to whom it is addressed and contains information that is privileged, confidential or otherwise exempt from disclosure under applicable law. All recipients of this document are notified that the information contained herein includes proprietary and confidential information of Uber, and recipient may not make use of, disseminate, or in any way disclose this document or any of the enclosed information to any person other than employees of addressee to the extent necessary for consultations with authorized personnel of Uber. Webinar Speakers
Moderator: Sharon Feigon, Executive Director, Shared-Use Mobility Center Sharon Feigon SUMC
Local Government: Marla Westervelt, Senior Transportation Planner, Policy and Innovation, L.A. Metro, Office of Extraordinary Marla Innovation Westervelt L.A. Metro
Office of Extraordinary Innovation
OEI is an incubator and implementer of innovative, out-of-the- box, and untried ideas for LA Metro LA METRO
>County level planner, funder, builder, operator, and maintainer. >Most populous county in the United States, with over 10 million residents >More than 40 operators in the county MEASURE M PASSED!
Current Future Why Partner? Marketing Partnership with Uber
Ø LA Metro + Uber partnership for opening of the Expo Line extension Ø Features: § Discounts for uberPOOL rides to/from stations § Co-branded marketing § Data sharing § No exchange of money § Temporary IN THE PIPELINE
>Mobility on Demand, First and Last Mile Partnership with Lyft >Microtransit Pilot Mobility on Demand
ØFTA’s Mobility on Demand Sandbox Pilot Ø$8 million awarded to 11 agencies ØRegulatory waivers Mobility on Demand
ØFirst and last mile service delivery partnership with LA Metro, Lyft, Foothill Transit, and Access Services ØAnalogous project with Seattle Sound Transit Ø$1.3M grant Goal: Ensure Equity and Access
ØPartnership with WAV providers, managed by Lyft and informed by Access Services data ØFare payment integration, two approaches ØConcierge request service Ø Shared rides On Demand Dynamic Route Micro- Transit
ØSmall vehicles, seating 5-7 passengers ØOperating during the day, not just rush hour ØOpportunity to serve in areas that don’t lend themselves to arterial HOW TO PARTNER
• There is no “silver-bullet” for partnerships • Identify performance outcomes and goals • Identify ways in which to share both risk an rewards (in a partnership) • Unsolicited Proposal/Performance Based Procurement strategy LESSONS LEARNED
>Best practices (and business models) have not yet been defined; test lots of options >Public agencies have a lot more to leverage than they think >Be intentional in project design and roll out >Communicate early and often with labor Contact Information
Marla Westervelt Senior Transportation Planner Office of Extraordinary Innovation LA Metro [email protected] 213-922-5472 Questions? Please type your questions into the comment box
Please email Albert Benedict, SUMC Research Manager for further questions about the toolkit, at: [email protected] Thank you! Presentations will be available in follow up email and on the toolkit website at: sharedusemobilitycenter.org/tools
Thank you to the DePaul Chaddick Institute for Metropolitan Development for hosting this webinar