Micromobility in Cities: a History and Policy Overview

Total Page:16

File Type:pdf, Size:1020Kb

Micromobility in Cities: a History and Policy Overview NATIONAL LEAGUE OF CITIES Micromobility in Cities A HISTORY AND POLICY OVERVIEW NATIONAL LEAGUE OF CITIES About the National League of Cities About the National League of Cities: The National League of Cities (NLC) is the nation’s leading advocacy organization devoted to strengthening and promoting cities as centers of opportunity, leadership and governance. Through its membership and partnerships with state municipal leagues, NLC serves as a resource and advocate for more than 19,000 cities and towns and more than 218 million Americans. NLC’s Center for City Solutions provides research and analysis on key topics and trends important to cities and creative solutions to improve the quality of life in communities. About the Authors Nicole DuPuis is manager of the Urban Innovation program, Jason Griess is the Heinz Urban Innovation Fellow and Connor Klein is a former research assistant in NLC’s Center for City Solutions. Acknowledgements The authors would like to acknowledge Laura Cofsky who edited the report, and Paris Williams who designed the report. Table of Contents 4 Foreword 5 Introduction 8 Different Types of Micromobility 14 Mergers, Partnerships and Evolution 15 Challenges and Opportunities for Cities 18 City Examples 25 Recommendations 28 Appendix Micromobility in Cities: A History and Policy Overview 3 Foreword Since the first Model T rolled onto the At the same time, many communities still streets of Detroit in 1908, the automobile have vast surface transportation needs has reigned as the predominant mode of which must be addressed for micromobility transportation in America. Cars quickly to take shape. As federal leaders debate became a cornerstone of the American how to fund America’s transportation identity – and influenced the way America’s future, the National League of Cities (NLC) cities, towns and villages took shape. will continue to advocate for federal investments that support the wide variety of More than a century after the Model T’s local projects that connect communities and first trip, the smartphone has opened the grow their economies. door for a new wave of transportation options. Now, app-based mobility services To provide local leaders with a present local leaders with an opportunity to comprehensive view of micomobility and reimagine the mobility environment. the experience of different communities, NLC is proud to release Micromobility The past year, in particular, has been marked in Cities: A History and Policy Overview. by a race toward micromobility, where The report provides officials with bikes and electric scooters provide a new background information, case studies and way for residents to move throughout recommendations to help them make the their communities. While there is a great right decisions for their communities. deal of promise with these innovations, the emergence of micromobility comes with its Together with our federal and state own set of challenges and considerations partners, local leaders will chart the next for planners, residents and local 100 years of transportation in America. This decisionmakers. report will help them do just that. Onward, Clarence E. Anthony CEO and Executive Director National League of Cities 4 Micromobility in Cities: A History and Policy Overview Introduction hared electric scooters have taken cities head-on. We conclude with a set of Sby storm, and by now, everyone has recommendations cities can consider as either seen or heard about this new way to they work to regulate these new mobility get around. This old mode of transportation technologies. — the kick scooter — has been made new with an electric motor and the ability to be Seven recommendations are explored in imminently shareable through app-based depth within the report including: technology. • Get out in front of surprise deployments. While scooters are the newest hot topic in • Utilize pilot programs to consider right of micromobility, they are by no means the way policy, cost structure, sustainability only form, with shared bicycle usage still and opportunities to work with different the most common way to get around. This companies. class of mobility option has truly taken off. • Consider safety. First in docked form and now increasingly dockless, shared bicycles have truly taken • Develop a plan and agreement for trip off, reflected in growing usage rates in cities data. nationwide. • Reevaluate bike infrastructure. The emergence of micromobility, along with • Focus on equity. shifts in preferences for alternative modes of • Be proactive about learning from other transportation, and wholesale monumental cities. changes impacting transportation over the last few decades, have pressed us to ask Ultimately, these systems are an increasingly several questions about how and why we important part of city transit and mobility design our cities. We need to consider the systems, as they help people move around management of street and curb space, what cities more seamlessly and efficiently. The a complete trip and street looks like, and value is apparent and big questions, if they who we are serving when we design our do arise, center around how these new thoroughfares. systems — which are typically run by private operators — interact with existing laws and With this white paper, we hope to explore regulations. The regulatory system in many the rapidly changing and disruptive nature cities surrounding these new modes is not of micromobility, and provide city officials yet settled. The model of entering a city useful information to deploy micromobility first and asking forgiveness later is alive options in a safe, profitable and equitable and well, as companies seek to create new way. We begin by defining micromobility laws that allow them to operate unhindered. and exploring the recent history of docked Many places have figured out the interplay and dockless bikes and e-scooters. We then between the operators and the regulators, explore the challenges and opportunities but there are still quite a few cities working facing cities, and illustrate a few examples through these questions. of cities that are addressing these issues 5 What is Micromobility? be owned and maintained privately, like the The term “micromobility” has become Chinese bikeshare provider Ofo, or owned a catch-all term for several modes of and maintained publicly, like Capital Bikeshare transportation, namely docked and dockless in Washington, D.C. New York City’s CitiBike is bikeshare systems, electric bikes and electric a hybrid model in that it is publicly owned but scooters. Many of these modes share some privately maintained by the company Motivate. distinct features. The first commonality is the increased flexibility in routes and access These emerging micromobility services, in spurred by the advent of connected devices. most cases, offer both flexible scheduling and Many of these transportation services can be flexible pickup and drop-off sites, which allow accessed and purchased with the use of a users to go exactly where they need to go smartphone or other connected device. The when they need to go there. Some providers second factor is scale, as these vehicles serve are even experimenting with on-demand individual users. vehicle delivery in less dense environments.1 Even cities with expansive public transit Another key feature of some micromobility systems have mobility deserts, in which systems is a model of shared usage. For portions of the population are underserved example, some bikeshare services use by transit or face barriers to access. docking stations for drop-off and pickup, Micromobility options offer cities another while others use smartphone apps to tool in fighting mobility deserts, by closing provide a dockless option. In both cases, "first and last mile" gaps for transit systems, each individual bike is used by many opening access to underserved populations different riders, multiple times a day. There and significantly broadening the pedestrian are several models for how these systems shed.2 More generally, they also add more are managed. The fleet of vehicles might options to multi-modal mobility systems. MICROMOBILITY VERSUS MICROTRANSIT? The U.S. Department of Transportation (USDOT) defines microtransit as “a privately owned and operated shared transportation system that can offer fixed routes and schedules, as well as flexible routes and on-demand scheduling. The vehicles generally include vans and buses.” In addition to vans and buses, the past few years have seen the emergence of new modes that fit into this category, such as shared cars and low-speed autonomous shuttles. Occasionally, bikeshare systems are also classified as a form of microtransit. 6 Micromobility in Cities: A History and Policy Overview What Does It Mean for Cities? This buildout of alternative infrastructure puts city planners in a delicate spot. While The emergence of micromobility options many are optimistic and excited about new has inspired many cities to rethink the ways directions, others are experiencing the very in which their transportation infrastructure real tension between early-adopters and might accommodate alternative modes. the large contingent of commuters in cars, The expansion of bicycle infrastructure that who see this as a new, temporary trend accompanied the first wave of micromobility that could further clog the already busy unlocked opportunities for the current wave streets and rights of way in central business of dockless bikes and scooters to thrive. districts. City leaders and policy makers
Recommended publications
  • NIKE,$Inc.$To$Sponsor$Portland
    ! FOR$IMMEDIATE$RELEASE! ! Contact:$ John!Brady! Portland!Bureau!of!Transportation! 503957798236! [email protected]! Twitter!@PBOTinfo! ! NEWS$RELEASE:$ NIKE,$Inc.$to$Sponsor$Portland$Bike$Share$ $ Commissioner$Steve$Novick,$the$Portland$Bureau$of$Transportation$and$Nike$ announce$$10$million,$five$year$partnership$agreement$for$Portland$Bike$Share$$ $ Nike$unveils$BIKETOWN$and$innovative$visual$bike$identity$ $ With$partnership$in$place,$system$set$to$grow$66$percent$to$1000$bikes$ $ (January!7,!2016)!–!This!morning,!Transportation!Commissioner!Steve!Novick,!Nike!Vice! President!of!Global!Community!Impact!Jorge!Casimiro!and!Bureau!of!Transportation!Director! Leah!Treat!announced!Nike!as!the!title!sponsor!of!the!city’s!new!bike!share!system.!The! agreement!is!valued!at!$10!million!and!has!an!initial!term!of!five!years.!! The!partnership!with!Nike!will!allow!the!City!to!expand!the!initial!number!of!bike!share!bicycles! available!to!the!public!and!puts!the!system!on!a!trajectory!of!sustainable,!long9term!growth.! When!the!Portland!City!Council!voted!unanimously!to!create!Portland!Bike!Share!last! September,!it!authorized!a!system!with!600!bikes.!With!Nike!as!title!sponsor,!the!system!will! now!launch!with!1000!bikes,!a!66!percent!increase.!! The!bike!share!program!and!bicycles!will!be!called!BIKETOWN,!and!Nike!revealed!the!innovative! visual!identity!for!the!program’s!standard!bike!at!a!press!conference!with!city!officials!and! community!partners!at!its!Portland!Community!Store!in!Northeast!Portland.!The!store!is!near! the!site!of!a!proposed!bike!share!station.!As!part!of!the!unique!collaboration!between!Nike!and!
    [Show full text]
  • Why Mobike Is a Hit by Lin Chen
    COVER STORY 14 Why Mobike is a Hit By Lin Chen icycles with bright orange wheels Mobike’s operational model is simple: perfectly in line with the post ’80s are now a common sight along download the app, deposit RMB300 and ’90s generation lifestyle trend of Bthe streets of Shanghai and and then pay RMB1 per half-hour “own nothing, reject nothing and be Beijing. It began last fall when mobike ride. The app provides the location of responsible for nothing”. became all the rage. But why has this nearby bikes and they can be dropped Tencent Holdings-backed start-up become off anywhere after use. One reason Thus despite the fact that the such a hit? behind mobike’s success is that it mobike business model is makes customers feel as if they are commercially illogical in many ways, getting a great bargain, paying RMB1 it has sparked public interest with to enjoy a RMB3,000 bike. Second, some even going as far as calling the mobike looks cool and many it a Unicorn in the making. But users have taken to sharing WeChat is mobike really a money-making Moments of themselves riding them. machine? Mobikes have now become a kind of social currency, synonymous with According to the company’s own cool, green (environmentally friendly) projections, its annual profit may and definitely in. Finally, the mobike be as much as RMB1.6 billion yuan; was destined to be a hit because of that’s more than the profit level of its flexible return system which is 90% of A share listed companies! “Own nothing, reject nothing and be responsible for nothing.” Lin Chen is Assistant Professor of Marketing at CEIBS.
    [Show full text]
  • Citi Bike Expansion: Draft Plan
    Citi Bike Expansion: Draft Plan New York City Department of Transportation Presented to Manhattan Community Board 10 Transportation Committee, April 12, 2016 What is Citi Bike? • • CitiCiti Bike Bike is Newis New York York’s City’s bike bike shareshare system system • A network of bicycle rental stations uniformly spread across a defined service area • A network of bicycle rental stations • Intendedlocated for an short, easy onewalking-way distancetrips under 30-45 minutesapart • Convenient for trips that are too far to walk but too short for a taxi or the subway • Ideal for cross-town travel 2 How Does Citi Bike Work? • Users purchase annual or short- term memberships • Members can take unlimited rides for no additional cost: − Up to 45 min. for annual − Up to 30 min. for short-term • Additional fees for rides longer than 45/30 minutes • Bikes can be returned to any station in NYC • System operates 24/7 3 Benefits and Uses • Useful for all types of trips: commuting, running errands, recreation • Cross-town travel • Compliments existing transportation network • Cycling consistent with a healthy lifestyle • No need to store bike when not in use • No need to own a lock • No need to perform bike maintenance 4 Citi Bike To Date • Launched in May 2013 with 6,000 bikes at 332 stations • Extensive public outreach • Public-private partnership • No city funds used Citi Bike To Date • Original owner, Alta Bicycle Share, acquired by Motivate in late 2014 • Under new management, Citi Bike has grown to approximately 7,500 bikes available at 475 stations
    [Show full text]
  • 2009 Annual Report Document De Référence
    Vienna 2009 Annual Report Document de Référence TABLE OF CONTENTS COMPANY OVERVIEW 3 Financial highlights 4 The year 2009 6 The outdoor advertising industry 8 One business, three segments 16 Our advertisers 33 Sustainable development 38 Research and development 54 FINANCIAL STATEMENTS 58 Management discussion and analysis of group consolidated financial statements 59 Consolidated financial statements and notes 69 Management discussion and analysis of corporate financial statements 128 Corporate financial statements and notes 130 LEGAL INFORMATION 152 Corporate governance, internal control and risk management 153 Shareholders and trading information 179 Share capital 186 Other legal information 189 COMBINED ANNUAL MEETING OF SHAREHOLDERS, 19 MAY 2010 205 Agenda 206 Summary of proposed resolutions 207 Proposed resolutions 208 OTHER INFORMATION 211 Statutory auditors’ reports 212 Person responsible for the Annual Report and Persons responsible for the audit of the financial statements 217 Incorporation by reference In accordance with Article 28 of EU Regulation n°809/2004 dated 29 April 2004, the reader is referred to previous “Documents de référence” containing certain information: 1. Relating to fiscal year 2008: - The Management Discussion and Analysis and consolidated financial statements, including the statutory auditors’ report, set forth in the “Document de référence” filed on 10 April 2009 under number D.09-0229 (pages 51 to 117and 213, respectively). - The corporate financial statements of JCDecaux SA, their analysis, including the statutory auditors’ report, set forth in the “Document de référence” filed on 10 April 2009 under number D.09-0229 (pages 118 to 141 and 214, respectively). - The statutory auditors’ special report on regulated agreements with certain related parties, set forth in the “Document de référence” filed on 10 April 2009 under number D.09-0229 (page 216).
    [Show full text]
  • Electric Scooters and Micro-Mobility in Michigan
    CLOSUP Student Working Paper Series Number 46 December 2018 Electric Scooters and Micro-Mobility in Michigan Perry Holmes, University of Michigan This paper is available online at http://closup.umich.edu Papers in the CLOSUP Student Working Paper Series are written by students at the University of Michigan. This paper was submitted as part of the Fall 2018 course PubPol 475-750 Michigan Politics and Policy, that is part of the CLOSUP in the Classroom Initiative. Any opinions, findings, conclusions, or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the view of the Center for Local, State, and Urban Policy or any sponsoring agency Center for Local, State, and Urban Policy Gerald R. Ford School of Public Policy University of Michigan Perry Holmes December 10, 2018 PUBPOL 750: Michigan Politics and Policy Final Research Paper Electric Scooters and Micro-Mobility in Michigan This paper examines the emerging international trend of dockless electric scooters and evaluates how Michigan’s state and local policymakers can best respond. While there are important public safety and other concerns that must be addressed with regulation, the scooters are a promising last-mile mobility option. Communities should aim to address these concerns while allowing the scooter companies to operate safely and optimize their services. BACKGROUND The scooters, the companies, and their business model 1 Electric scooters are battery-powered, internet-enabled personal vehicles. They typically have a brake on one handle, an accelerator on the other, and a small kickstand that allows them to be parked upright. The maximum speed is around 15 miles per hour, with a range of 20 miles, although most rides are much shorter.2 The two largest scooter companies in the country are Bird and Lime, but several other startups are operating in cities across the country.3 In Michigan, Bird, Lime, and Spin are 1 Bird, https://www.bird.co 2 Lime, https://www.li.me/electric-scooter 3 Irfan, Umair.
    [Show full text]
  • City of Del Mar Staff Report
    City of Del Mar Staff Report TO: Honorable Mayor and City Council Members FROM: Clem Brown, Environmental Sustainability/Special Projects Manager Via Scott Huth, City Manager DATE: May 6, 2019 SUBJECT: License Agreement with Gotcha Ride LLC to Operate the North County Bike Share Pilot Program in the City of Del Mar REQUESTED ACTION/RECOMMENDATION: Staff requests that the City Council approve a license agreement with Gotcha Ride LLC (Attachment A) to operate the North County Coastal Bike Share Pilot Program in the City of Del Mar and authorize the City Manager to execute the agreement. BACKGROUND: The City of Del Mar is committed to reducing local greenhouse gas (GHG) emissions to limit the effects of climate change, while also offering viable transportation alternatives to driving. Del Mar has adopted a Climate Action Plan (CAP) that establishes a number of strategies to meet GHG emissions reduction targets, including facilitating safe, convenient, and affordable alternative transportation options. Specifically, Goal 14 in the CAP includes a strategy to “explore implementation of a bike share program…to provide another transportation alternative for traveling in town.” Transportation, especially travel via single occupancy vehicles, is a major source of GHG emissions in Del Mar and the other north San Diego County (North County) coastal cities. Offering and promoting programs like bike share, that replace vehicle trips with bike trips, is one way Del Mar can help to reduce emissions while offering more efficient and more affordable transportation modes for residents, employees, and visitors. Bike share is a service by which bicycles are made available for shared use to individuals on a very short-term basis, allowing them to borrow a bicycle at one location and return it either to the same or an alternate location within a defined geographic boundary.
    [Show full text]
  • Foreign Investment 2003
    2003 Foreign investment in Latin America and the Caribbean 4 ECLAC LC/G.2226-P May 2004 Copyright © United Nations 2004 All rights reserved Printed in Chile Applications for the right to reproduce this work are welcomed and should be sent to the Secretary of the Publication Board, United Nations Headquarters, New York. N.Y. 10017, U.S.A. Member States and their governmental institutions may reproduce this work without prior authorization, but are requested to mention the source and inform the United Nations of such reproduction. UNITED NATIONS PUBLICATIONS Sales No: E.04.II.G.54 ISSN printed version 1680-8649 ISSN online version: 1681-0287 ISBN 92-1-121445-9 Foreign investment in Latin America and the Caribbean, 2003 5 CONTENTS Page ABSTRACT ........................................................................................................................................................... 9 SUMMARY AND CONCLUSIONS ..................................................................................................................... 11 I. REGIONAL OVERVIEW............................................................................................................................... 19 A. INTRODUCTION ..................................................................................................................................... 19 B. RECENT FDI TRENDS IN LATIN AMERICA AND THE CARIBBEAN............................................ 25 1. Foreign direct investment worldwide .................................................................................................
    [Show full text]
  • Guidelines for Regulating Shared Micromobility Section 1
    Guidelines for Regulating Shared Micromobility Section 1 Guidelines for Regulating Shared Micromobility Version 2 September 2019 1 Guidelines for Regulating Shared Micromobility 1. Regulating Shared Micromobility 5 a. What is Shared Micromobility? 5 b. City Authority for Regulation 6 c. Options for Regulation 7 2. General Terms and Conditions 9 a. General Provisions 10 b. Insurance, Bonds, and Fees 11 c. Enforcing Permit Terms 12 3. Scope & Operations Insight 15 a. Fleet Size 16 b. Fleet Removal/Relocation 18 c. Rebalancing & Fleet Distribution 19 d. Equipment and Vehicle Maintenance 20 e. Customer Service 23 f. Staffing and Workforce Development 24 g. Pricing 25 4. Public Engagement 27 a. Staffing & Events 28 b. Outreach Materials & Campaigns 28 c. Pricing & Discount Programs 29 5. Mobility Data & User Privacy 31 6. Infrastructure 35 a. Shared Micromobility Parking 36 b. Providing Safe Place to Ride 40 c. Restricted/Limited Access Areas 41 7. Current State of Practice 43 a. Vehicle Requirements 44 b. Fleet Requirements 45 c. Data Requirements 48 d. Fees 49 e. Employment Requirements 51 f. Adaptive Device Requirements 52 g. Discounted Pricing Programs 53 h. Multi-Language Requirements 54 i. Parking Requirements 55 2 Cover credit: San Jose Guidelines for Regulating Shared Micromobility About Developed for cities, by cities, this guidance outlines best practices for cities and public entities regulating and managing shared micromobility services on their streets. While many of the issues covered are applicable to all forms of shared micromobility, this document is explicitly meant to help cities establish guidelines for formal management of public-use mobility options that are not managed through traditional procurement processes (the management mechanism for most docked bike share programs in North America).
    [Show full text]
  • Bike! the Bicycle Sharing System in the Smart City Barcelona Aylin Ilhana* & Kaja J
    ISSN 2412-0049 LIS August 23-25, 2017, Sapporo, Japan Think Green – Bike! The Bicycle Sharing System in the Smart City Barcelona Aylin Ilhana* & Kaja J. Fietkiewicza aDepartment of Information Science, Heinrich Heine University, Universitätsstraße 1, Düsseldorf, Germany *Corresponding Author: [email protected] ABSTRACT One of the main goals of every (aspiring) Smart City is a green-minded, sustainable development. Today, one of the most popular green Smart City trends is the provision of bike sharing systems. In this study, we evaluate the Bicing service in Barcelona, which is one of the “smartest” cities in Europe. The investigation is based on a rapid ethnographic field study, qualitative interviews as well as a quantitative online survey among Barcelona’s residents and people staying in Barcelona for work, study or other reasons (e.g. shopping), all of which ensure a user-centric approach. The results show some strengths as well as weaknesses of the service and enable us to deduce important rules for implementation of bike sharing systems. Keywords: sustainable development, sustainable service, bike sharing system, urban development, strengths and weaknesses 1. Introduction How can citizens take over the responsibility and put an end to the air pollution and congested roads? Obviously, by deciding to be more green-minded. But how can citizens live more environment-friendly, if there are no green-minded alternatives? This is the reason why we need more sustainable and eco-friendly infrastructures and services in today’s cities. With integrating Information and Communication Technology (ICT) in everyday life, simple aspects such as riding a bike become influenced by ICT, too.
    [Show full text]
  • What Killed Ofo? Efficient Financing Pushed It Step by Step Into the Abyss
    2018 International Workshop on Advances in Social Sciences (IWASS 2018) What Killed ofo? Efficient Financing Pushed it Step by Step into the Abyss Nansong Zhou University of International Relations, China Keywords: ofo, Efficient Financing, dilemma Abstract: ofo is a bicycle-sharing travel platform based on a “dockless sharing” model that is dedicated to solving urban travel problems. Users simply scan a QR code on the bicycle using WeChat or the ofo app and are then provided with a password to unlock the bike. Since its launch in June 2015, ofo has deployed 10 million bicycles, providing more than 4 billion trips in over 250 cities to more than 200 million users in 21 countries. However, negative news coverage of ofo has increased recently. In September 2018, due to missed payments, ofo was sued by Phoenix Bicycles In the same month, some netizens claimed that ofo cheats and misleads consumers. On October 27, another media outlet disclosed that the time limit for refunding the deposit was extended again, from 1-10 working days to 1-15 working days. Various indications suggest that ofo is in crisis. What happened to ofo? How did the company come to be in this situation? This paper will answer these questions. 1. Introduction Bicycle sharing is a service in which bicycles are made available for shared use to individuals on a short-term basis for a price or for free. Such services take full advantage of the stagnation of bicycle use caused by rapid urban economic development and maximize the utilization of public roads. The first instance of bicycle-sharing in history occurred in 1965 when fifty bicycles were painted white, left permanently unlocked, and placed throughout the inner city in Amsterdam for the public to use freely.
    [Show full text]
  • CYCLING and URBAN AIR QUALITY a Study of European Experiences
    CYCLING AND URBAN AIR QUALITY A study of European Experiences Cycling and Urban Air Quality: A study of European Experiences www.ecf.com 1 RESPONSIBLE EDITOR European Cyclists’ Federation asbl Rue Franklin 28 B-1000 Brussels CYCLING AND AUTHORS Dr Guy Hitchcock & Michel Vedrenne URBAN AIR QUALITY RICARDO-AEA Gemini Building, Fermi Avenue, Harwell, Oxon, OX11 0QR, UK A study of European Experiences www.ricardo-aea.com Expert review by Prof. Dr Bas de Geus of Vrije Universiteit Brussel CONTACT PERSON AT ECF Benedicte Swennen Urban Mobility Policy Officer [email protected] COVER PHOTO BY Amsterdamize November 2014 ECFgratefully acknowledges financial support from the LIFE programme of the European Union. The information and views set out in this report are those of the author(s) and do not necessarily reflect the official opinion of the European Union. Neither the European Union institutions and bodies nor any person acting on their behalf may be held responsible for the use which may be made of the information contained therein. Reproduction is authorised, provided the source is acknowledged. 2 Cycling and Urban Air Quality: A study of European Experiences www.ecf.com TABLE OF CONTENTS ABOUT THE EUROPEAN CYCLISTS’ FEDERATION ECFis the umbrella federation of bicycle users’organizations in Europeand beyond.Our aim is to havemore FOREWORD 6 peoplecycling more often andwetarget to double cycling by 2020in Europe.To reachthis goal wework with our membersand partners on putting cycling on the agendaatglobal, European,national and regional level. EXECUTIVESUMMARY 7 INTRODUCTION 8 MEASURESTO INCREASE CYCLING MODE SHARE 9 1.measuresaimed directly at increasing cycling 9 • Bike share schemes • Cyclinginfrastructure • Provisionof trip-end facilities • Integration of cyclingin public transportnetworks • Personalisedtravel information 2.
    [Show full text]
  • Pourquoi Smoove a Remporté Les Vélos En Libre-Service D'helsinki
    En 2014 Smoove avait remporté le marché de Moscou D.R. Pourquoi Smoove a remporté les vélos en libre-service d'Helsinki La PME hexagonale poursuit son développement à l’international. Après Moscou en 2014, elle vient de remporter l’appel d’offres pour équiper la capitale de la Finlande de 1500 vélos en libre- service. Et elle prévoit de se positionner face à JCDecaux pour le renouvellement des marchés du Vélib’et du Vélov’. Après un an de discussions, c’est la PME montpelliéraine Smoove qui a décroché le contrat pour le déploiement du système de vélos en libre-service d’Helsinki. Un contrat remporté avec deux partenaires : le groupe catalan de transport et d’automobile Moventia, ainsi que l’américain Clear Channel, spécialiste de la publicité urbaine. "Nous avons principalement décroché ce contrat car nous étions les mieux positionnés en termes de prix", confie Laurent Mercat, président de Smoove. "Notre système est basé sur des stations d’accueil très légères ce qui réduit le coût d’infrastructure". Smoove a en effet développé un "système inversé" par rapport aux solutions telles que Vélib’où toutes les communications s’effectuent au niveau des stations. Dans le cas de Smoove, c’est le vélo qui intègre un boîtier de communication électronique, baptisé "Smoove Box", qui communique avec le serveur central du service par radios. Pour déverrouiller le vélo, il suffit ainsi de passer une carte sans contacts à proximité de ce boîtier. Une formule qui a séduit Helsinki qui prévoit le déploiement de 50 stations et 500 vélos en 2016. Dès le printemps 2017, le système sera étendu à 1500 vélos et 150 stations.
    [Show full text]