<<

ABOUT MODUL

UNDERGRADUATE PROGRAMS

Bachelor of Business Administration

BBA IN TOURISM AND HOSPITALITY MANAGEMENT

Bachelor of Business Administration

BBA IN TOURISM, HOTEL MANAGEMENT AND OPERATIONS

Bachelor of Science

BSc IN INTERNATIONAL MANAGEMENT ABOUT MODUL UNIVERSITY

HISTORY WHY STUDY AT MODUL UNIVERSITY is an international • A 60% international student body provides a multicultural learning in owned by the Vienna Chamber of Commerce and environment (students from more than 70 different nationalities have Industry, the largest provider of private . The studied at MU) university campus is located on , a scenic hill with a • All courses are taught in English by an internationally experienced faculty spectacular view of the capital of Austria. • Business-oriented education promotes the spirit of enterprise and effective The MODUL brand stands for more than 100 years of excellence service delivery in education. Founded in 1908, MODUL is the vocational • Excellent possibilities for internships and job placements at over 400 training school with the longest tradition in tourism and exclusive partner companies hospitality education worldwide. Since 2007, MODUL University • Opportunity for an exchange semester at one of our partner in Vienna has been offering cutting-edge education (BBA, BSc, Asia, , Europe, Latin America, and the US MSc, MBA and PhD study programs) in the areas of international management, new media technology, public governance, • All programs are accredited by the Agency for Quality Assurance and , and tourism and hospitality Accreditation Austria, a member of the European Association for Quality management. Assurance in Higher Education (ENQA) • Additionally, both BBA programs are accredited by theUnited Nations The small size and personalized attention provides an academic World Tourism Organization experience unparalleled in larger institutions. With an intimate 10:1 student-faculty ratio, every student has his or her own academic advisor.

‘‘Graduates of MODUL University Vienna are prepared to challenge what we take for granted and embrace change (Knowledge, Creativity, Innovation), support the principles of equity and justice (Personal Integrity), value diversity and humanity (Mutual Respect), and serve as ambassadors of sustainable and responsible living (Responsibility and Stewardship). These fundamental values lay the basis and direction for the education offered by MODUL University Vienna.

As a result, the university is renowned for the quality of its study programs, the high level of student satisfaction, the methodological competencies of its faculty and graduates, and a rigorous commitment to innovation and as key drivers of success in a dynamic and knowledge-based society.’’

Prof. Dr. Karl Wöber President, MODUL University Vienna UNDERGRADUATE PROGRAMS

Prof. Dr. Dagmar Lund-Durlacher Dean of Undergraduate Programs

PROGRAM FOCUS CAREER OPPORTUNITIES

• Core courses focus on teaching general • Tourist boards and tourism offices BACHELOR OF BUSINESS business administration and • Hospitality industry (hotels, wellness & ADMINISTRATION managerial knowledge spa industry, and restaurants)

BBA IN TOURISM AND HOSPITALITY • Promotes spirit of enterprise and • Service-oriented industries (banks, MANAGEMENT effective service delivery insurance companies, retail, etc.) • Focus on innovative technology and • Travel agencies and tour operators sustainability-oriented courses • Tourism and hospitality consultancy (e.g. Duration: 3 years • Strong industry ties put students’ careers hotel and property development) Internship: min. 3 months required on the right track through exceptional • Cruise and aviation industries Credits: 180 ECTS mentoring and career partner program • Luxury and brand management

• First year of program focuses on culinary • International hotel industry BACHELOR OF BUSINESS arts, restaurant and service management, • Event and conference management ADMINISTRATION rooms division management, and hotel • Restaurant and catering industry BBA IN TOURISM, HOTEL management and operations MANAGEMENT AND OPERATIONS • Service-oriented industries (banks, • Years 2 - 4 follow 3-year BBA curriculum insurance companies, retail, etc.) • Emphasis on teaching practical knowledge • Travel agencies and tour operators to meet hotel industry needs • Tourism and hospitality consultancy (e.g. Duration: 4 years • In-depth understanding and hands-on hotel and property development) Internship: min. 3 months required experience in hotel operations • Cruise and aviation industries Credits: 240 ECTS • Management techniques taught by faculty and industry leaders • Luxury and brand management

• Emphasis on teaching general business • Controlling and finance (e.g. investment BACHELOR OF SCIENCE administration and managerial knowledge banking, multinational companies) IN INTERNATIONAL • Focus on international management • Consultancy (e.g. corporate consulting, BSc MANAGEMENT concepts and techniques process and supply chain management) • Acquired competences valued by the • Human resources (e.g. headhunting firms, business community and public sector international companies, retail) • Prepares students for entering master • Sales and marketing (e.g. multimedia Duration: 3 years level programs offered by leading national companies, service providers, advertising) Internship: no internship required and international universities • Research and development (e.g. research Credits: 180 ECTS institutes, governmental and non- governmental organizations, universities) STUDYING IN VIENNA

YOUR HOME AWAY FROM HOME IN THE HEART OF EUROPE • Vienna is an international city with a population of more than 1.7 million people • It hosts an official United Nations headquarters (UNIDO, IAEA, UNODC) • Vienna was selected as the Top City for Quality of Life by Mercer Consulting, 2009 - 2012 • It was ranked the 5th Best Student City worldwide by QS World University Rankings in 2012 • Europe’s music capital offers cultural and historic highlights in a modern world city • Vienna has excellent public transportation and infrastructure facilities • More than 50% of the city is covered with green space

DIVERSITY IN ACTION MU is proud of its diverse community, with over 70 countries represented in the student body. Among the event highlights is the annual International Day, where students, alumni, staff, faculty, and the public come together in a colorful celebration of shared food, fashion, dance, and song. The MU community uses the occasion to raise funds for one of our partner charities involved with an international cause.

‘‘Studying at MU Vienna was the best choice for my education! The location of the university in the was the perfect atmosphere for learning, while living in a vibrant, cosmopolitan city.’’ ABOUTYOUR LIFE MODUL AT MU UNIVERSITY

Become a part of the MU community - vibrant, international, culturally diverse, charitable, and responsible - a university experience unlike any other!

MU CARES MU is about more than academics: it’s about being a part of a community that gives back. Good students are good citizens too! The MU Cares program allows students to volunteer their time with various partner charities or with university development projects. Student volunteers decide which projects they wish to support, from cancer research fundraising to refugee assistance, and those who contribute their time receive a special certificate and recognition when they graduate.

• Orientation Week for new students includes info sessions, cultural excursions, and social events • International students are paired with a “buddy” who helps newcomers settle comfortably in Vienna • The Student Service Center provides visa and housing assistance for international students • Events such as sports tournaments, BBQs, and movie nights help build a strong community • Join the Wine Society, MU Choir, Football Club, Hotel Club, Chess Club - MU has extracurricular activities for every interest! ALUMNI SUCCESS STORIES

Domonkos Kékesi, BBA 2012 Vanessa Hooper, BBA 2012 Fábio Vilela, BBA 2010 Isabella Murgu, BBA 2010 Mohammed Ahmed, BBA 2010 Ying Tang, BBA 2010 Hungarian Austrian Brazilian Austrian Egyptian Chinese International Trainee Assistant Manager Luxury Travel Consultant/ Jazz Club Manager Tourism Attaché Business Development Hyatt Regency Chicago Hollister Co., division of Founder St. Regis Hotel Doha Egyptian Tourism Authority Spirit Design Consulting Abercrombie & Fitch Passageiro de Primeira RECENT INTERNSHIPS

ADMINISTRATIVE ASSISTANCE AIRLINE CATERING SUPERVISION ACCOUNTING & CUSTOMER SERVICE ROOMS DIVISION EVENT, MARKETING & SALES

RELAIS & CHÂTEAUX HOTEL DO & CO. AMAZONAS-BIOPARK RESORT HOTEL HYATT REGENCY AVANTGARDE (NEW YORK, USA) (VIENNA, AUSTRIA) (AMAZONAS, BRAZIL) (CHICAGO, USA) (MUNICH, )

FRONT OFFICE ENTERTAINMENT & SPORTS FOOD & BEVERAGE DEPARTMENT DESTINATION MANAGEMENT FINANCE DEPARTMENT

MAGIC CIRCUS HOTEL DISNEYLAND STAR CLIPPERS LTD. HOTEL HYATT AT THE BUND ACROSS AFRICA LE MERIDIEN HOTEL (PARIS, ) (MONACO) (SHANGHAI, ) (CAPE TOWN, ) (VIENNA, AUSTRIA)

BANQUETING & RESTAURANT CONTENT MANAGEMENT SALES & MARKETING MARKETING & PUBLIC RELATIONS WEDDING PLANNING OPERATIONS KEMPINSKI HOTEL MYDESTINATION.COM HOTEL MANDARIN ORIENTAL AUSTRIAN TOURISM MARKETING SANDALS ROYAL RESORT (BRATISLAVA, SLOVAKIA) (VIENNA, AUSTRIA) (MUNICH, GERMANY) (STOCKHOLM, SWEDEN) (JAMAICA, CARIBBEAN ISLANDS) CAREER SERVICES

MODUL CAREER services are communicated via www.modulcareer.at and include:

• Providing a networking and information platform for more than 6000 MODUL College and MODUL University alumni through newsletters, events, and panel discussions “I was delighted when Emirates Airlines • Supporting current students in career exploration, internships, part-time and full-time job offered me a position in their sales searches, and specialized advising needs department in Vienna. With the support • Offering support in career planning and development to 200 graduates every year of MODUL Career, the internship definitely • Organizing excursions to business and career fairs as well as industry events exceeded my expectations ” • Annual Career Fair with up to 50 national and international partner companies who meet with current students Robert Wilfing, BBA 2012 • Annual alumni and career networking soirée for former graduates, career partners, current Austrian students and faculty

STUDY ABROAD PROGRAM

University of Surrey, The Hong Kong Polytechnic , San Francisco State University, University, Hong Kong SAR USA USA “Orlando was an unforgettable experience! The Rosen College of Hospitality Management at the University of Central Florida has remarkable facilities.” Breda University of Applied Bogazici University, Texas A&M University, Taylor’s University, Sciences, The Turkey USA Malaysia

Pia Kapounek, BBA 2010 University of Southern Denmark, University of Central Florida, Universidad Anáhuac Mayab, Victoria University, Austrian Denmark USA Mexico Australia BBA IN TOURISM AND HOSPITALITY MANAGEMENT (3 years)

Marketing & Accounting & Accounting & Organizational Behavior Operations & Supply Entrepreneurship, Consumer Behavior Management Control I Management Control II & Corporate Social Chain Management Innovation & Responsibility Business Planning OPTION I 8 ECTS 6 ECTS 6 ECTS 6 ECTS 4 ECTS 6 ECTS Bachelor Thesis Marketing Research HR Management Financial Management Macroeconomics Economic Geography Microeconomics & Empirical Project & Management & Investment Planning 12 ECTS Development 8 ECTS 8 ECTS 6 ECTS 4 ECTS 6 ECTS 4 ECTS OPTION II

Math & Statistics I Math & Statistics II Operations Research & Information Systems New Media & Law & Introduction to Additional Internship Forecasting E-Business Applications Business Law

6 ECTS 6 ECTS 6 ECTS 6 ECTS 6 ECTS 6 ECTS 12 ECTS

OPTION III European Law Advanced Business Academic Writing Mandatory Internship Tourism & Hospitality Economics of Communication Business Analysis Recreation, Leisure & Tourism Additional Advanced 4 ECTS 4 ECTS 4 ECTS 8 ECTS 8 ECTS 4 ECTS Tourism and Hospitality Management Courses 12 ECTS Hotel Property Destination Hospitality Latest Trends in Tourism Enrichment Course I Enrichment Course II Development & Management Management & Hospitality Project Management 6 ECTS 6 ECTS 6 ECTS 2 ECTS 4 ECTS 4 ECTS

Enrichment Courses are offered in the fields of: A variety of non-mandatory language Business English, E-marketing, Web Design, Revenue Management, , Hospitality Management, courses are offered through partner Core Courses institutions. Students may take up to Mentoring, special tourism segments (Aviation Management, Event & Meeting Management, Health & Wellness Tourism and Hospitality Management Courses Tourism). Note: Enrichment Course offerings are subject to change. four language courses included in the tuition. Enrichment Courses BBA IN TOURISM, HOTEL MANAGEMENT AND OPERATIONS (4 years)

The Hospitality Food and Beverage Culinary Theory Personal Development Hotel Rooms Division Industry Management and Practice Management and Management & Controlling Operations 6 ECTS 6 ECTS 12 ECTS 6 ECTS 6 ECTS 6 ECTS OPTION I Restaurant and Hotel Simulation Business Marketing & Accounting & Accounting & Service Management Project Communication Consumer Behavior Management Control I Management Control II Bachelor Thesis

8 ECTS 4 ECTS 6 ECTS 8 ECTS 6 ECTS 6 ECTS 12 ECTS Organizational Behavior Operations & Supply Entrepreneurship, Marketing Research HR Management Financial Management & Corporate Social Chain Management Innovation & Business & Empirical Project & Management & Investment Planning OPTION II Responsibility Planning Development 6 ECTS 4 ECTS 6 ECTS 8 ECTS 8 ECTS 6 ECTS Additional Internship

Macroeconomics Economic Geography Microeconomics Math & Statistics I Math & Statistics II Operations Research & 12 ECTS Forecasting

4 ECTS 6 ECTS 4 ECTS 6 ECTS 6 ECTS 6 ECTS OPTION III

Additional Advanced Information Systems New Media & Law & Introduction to European Law Advanced Business Academic Writing Tourism and Hospitality E-Business Applications Business Law Communication Management Courses 12 ECTS 6 ECTS 6 ECTS 6 ECTS 4 ECTS 4 ECTS 4 ECTS

Mandatory Internship Tourism & Hospitality Economics of Hotel Property Destination Hospitality Business Analysis Recreation, Leisure & Development & Management Management Tourism Project Management 8 ECTS 8 ECTS 4 ECTS 6 ECTS 6 ECTS 6 ECTS

A variety of non-mandatory language Core Courses Latest Trends in Tourism Enrichment Course I Enrichment Course II courses are offered through partner & Hospitality Tourism and Hospitality Management Courses institutions. Students may take up to four language courses included in the Hotel Management and Operations Courses 2 ECTS 4 ECTS 4 ECTS tuition. Enrichment Courses BSc IN INTERNATIONAL MANAGEMENT (3 years)

Marketing & Accounting & Accounting & Organizational Behavior Operations & Supply Entrepreneurship, Consumer Behavior Management Control I Management Control II & Corporate Social Chain Management Innovation & Responsibility Business Planning 8 ECTS 6 ECTS 6 ECTS 6 ECTS 4 ECTS 6 ECTS

Marketing Research HR Management Financial Management Macroeconomics Economic Geography Microeconomics & Empirical Project & Management & Investment Planning Development 8 ECTS 8 ECTS 6 ECTS 4 ECTS 6 ECTS 4 ECTS

Math & Statistics I Math & Statistics II Operations Research Information Systems New Media & Law & Introduction to Bachelor Thesis & Forecasting E-Business Applications Business Law

6 ECTS 6 ECTS 6 ECTS 6 ECTS 6 ECTS 6 ECTS 20 ECTS

European Law Advanced Business Academic Writing Foreign Investment Strategic Planning International Economics Communication Strategies

4 ECTS 4 ECTS 4 ECTS 4 ECTS 6 ECTS 4 ECTS

Project Management Latest Trends in Marketing Intelligence Research Design Philosophy of Science Enrichment Course International Management 6 ECTS 2 ECTS 6 ECTS 4 ECTS 4 ECTS 4 ECTS

Enrichment Courses are offered in the fields of: A variety of non-mandatory language Business English, E-marketing, Web Design, Revenue Management, Mentoring, and additional courses in the field courses are offered through partner Core Courses of International Management. Note: Enrichment Course offerings are subject to change. institutions. Students may take up to four language courses included in the International Management Courses tuition. Enrichment Courses APPLICATION DETAILS

ADMISSION CRITERIA • Qualification to enter university (e.g.‐ A levels, IB, high school leaving certificate) • Proof of proficiency in English on a B2 level (i.e. IELTS 5.5, no sub-score lower than 5.0, TOEFL 76 Internet-Based) • To gain acceptance, applicants must pass a formal admission interview (in person or video Skype)

FINANCIAL INFORMATION • The tuition fee for the BBA in Tourism and Hospitality Management or the BSc in International Management is EUR 28,000 for the entire three-year program (paid in three installments, includes reading material except books) • The tuition fee for the BBA in Tourism, Hotel Management and Operations is EUR 38,000 for the entire four-year program (paid in four installments, covers the costs for all goods and materials used CHECKLIST in practical courses as well as the clothing and equipment necessary for these courses, and all reading material except books) Before submitting your application, please use this checklist to ensure that your application is complete. • General living expenses: approx. EUR 8,000/year (including housing, We only accept documents in English or German, so public transportation, insurance and estimated living expenses) if documents are in other languages, please provide a certified translation. The following documents must be APPLICATION DEADLINES uploaded during the online application procedure. • Spring semester: □□Curriculum Vitae (personal data sheet) EU citizens January 31st. International: October 31st □□Letter of motivation (description of reasons for • Fall semester: applying to MODUL University Vienna) EU citizens August 31st. International: May 31st □□Copies of certificates and degrees (incl. transcripts) □□Copy of official test results of English proficiency test or HOW TO APPLY other proof Apply online: □□Two letters of recommendation (from academic sources) • Via MU’s application system at https://applynow.modul.ac.at • Or via the Common Application system at https://www.commonapp.org □□Short essay (in response to study-related question) □□Copy of passport □□Photo Note: Applications will also be accepted before high school graduation and before the English test has been sat. ABOUT MODUL UNIVERSITY CONTACT WWW.MODUL.AC.AT

ADMISSIONS SERVICES Tel: +43 1 320 3555-200 Fax: +43 1 320 3555-901 [email protected]

Dr. Markus Bernhard Head of Admissions

Accredited by

MODUL University Vienna An international university Am Kahlenberg 1, 1190 Vienna - Austria made possible by +43 (1) 3203555 - 0