2017 Annual Conference July 20–22, 2017 | Omni Los Angeles Hotel

Hosted by the

Gustavo Dudamel, Music & Artistic Director

In COnjunction with the Take a Stand Symposium Cover photos courtesy of the Los Angeles Philharmonic Association From Our Hosts

Welcome

Welcome to Los Angeles for this year’s Annual Conference! We hope you will take advantage this week of all that the conference and Los Angeles has to offer. Downtown Los Angeles has been transformed in the past decade and is now a bustling destination full of interesting restaurants, unique galleries, and wide opportunity.

Gail Samuel We’re thrilled that this year’s conference has aligned with the Acting President Take A Stand Symposium and that you are here at a time that and CEO will allow you to delve more deeply into the LA Phil’s own Los Angeles Philharmonic El Sistema-inspired program YOLA (Youth Orchestra Los Angeles), alongside other national programs. Thomas Wilkins spends much of his summer with us as principal conductor of the Hollywood Bowl Orchestra and having him with us also for this ACSO conference will be a treat for everyone. Together with Gustavo Dudamel, music and artistic director of the LA Phil, I look forward to having you at the beautiful Hollywood Bowl for Gustavo’s night of Wagner choruses, and you’ll have a chance to hear him speak on a range of topics in Walt Disney Concert Hall.

Have a wonderful conference week. Thank you for being here. I hope you enjoy it as much as we will!

COV2 www.acso.org In This Program

Contents ©peeterv/iStock P hoto

2 Message from ACSO President 3 Schedule at a Glance 4 Greetings from Conference Co-Chairs 5 Conference Information 6 Thursday, July 20 Sessions 8 Friday, July 21 Sessions 12 Saturday, July 22 Sessions 13 Special Thanks 14 The Joy of Giving 15 Hotel and DTLA Area Maps 16 ACSO Board and Staff

www.acso.org 1 From Our Board

Connections

Welcome to the 2017 ACSO Annual Conference! This is our first conference under the leadership of our new executive director, Mitch Menchaca. Mitch and the conference co-chairs, Meghan Martineau and Mireya Asturias Jones, have planned an exciting program for us. We are also very grateful to the Los Angeles Philharmonic for its leadership in hosting this year’s conference.

As the pace of change accelerates in the world and especially in California, those who present classical music face many challenges. We believe that Alan Mason we will be able to respond with resilience and creativity if we embrace the Board President collective experience that is at the heart of our ACSO community.

The ACSO community represents so many different perspectives: small and large organizations, festivals and full-time orchestras, urban and rural geographies. We also represent leaders from a broad range of backgrounds: male, female, LGBT, African American, Latino, Asian, generations from millennials to retirees, trustees, CEOs, staff, musicians, and volunteers. ACSO in its totality can solve difficult problems.

Our ACSO network’s breadth reminds me how combining a rich variety of musical sounds can deepen a musical experience. When I was playing oboe in the Louisville Orchestra, Jessye Norman sang “Beim Schlafengehen” from Strauss’ Four Last Songs to us during a rehearsal. I am still moved as I remember her voice intertwining with the rich palette of instruments supporting her soaring interpretation. We traveled a textured musical journey from a reflective and quiet beginning to a triumphant “unfettered soul taking wings” at the end. The emotional experience was for me transcendent. Any competent vocalist singing this song with piano accompaniment would have created a good musical experience. This was better. The large and diverse set of instruments, coupled with Jessye’s unique vocal style and interpretation, resulted in a profound and memorable collective experience. In a similar way, inclusive human networks, like the one we have at ACSO, have the potential to add texture and deepen meaning.

During this conference, we ask you to connect with ACSO members that you do not yet know. Learn from each other. Share your passion for why we want classical music to thrive in the future. Lean in to discussions of how we can connect with the rich diversity of California’s communities and share your voice about where change is needed. Together, we can lead the state toward creative and sustainable answers for the future of classical music!

2 www.acso.org Schedule At A Glance

Thursday, July 20 FRIday, July 21 SATURday, July 22 8:00 a.m.

9:00 a.m.

Plenary: A Case Study Breakout Sessions of the Arts in L.A. Welcome Plenary 9–10:15a 9–10:30a 10:00 a.m. 9:30–10:30a Bunker Hill Ballroom Bunker Hill Ballroom

11:00 a.m. Closing Keynote: Salvador Acevedo Breakout Sessions Opening Keynote: 10:30a–12p 10:45a–12p Thomas Wilkins Bunker Hill Ballroom 11a–12:15p 12:00 p.m. Walt Disney Concert Hall , 8:30a–1p, Ballroom Prefunction Networking Lunch Open on Your Own Marketplace Exhibitor & Registration , 8:30a-6p, Ballroom Prefunction 12–1p

1:00 p.m. Annual Meeting & Awards , 8:30a-6:30p, Ballroom Prefunction Luncheon, 12:30–2p A Conversation with Bunker Hill Ballroom Gustavo Dudamel 1–2:15p 2:00 p.m. Walt Disney Concert Hall

Breakout Sessions 3:00 p.m. 2:15–3:30p Breakout Sessions 2:30–3:45p

4:00 p.m. Peer Forums 3:45–5p Breakout Sessions

Registration & Exhibitor Marketplace Open Marketplace Exhibitor & Registration 4–5:15p 5:00 p.m. Registration & Exhibitor Marketplace Open Marketplace Exhibitor & Registration

Transportation to Ask an Expert Roundtable 6:00 p.m. Hollywood Bowl Discussions, 5:30–6:15p 5:30–6:30p

President’s Reception 7:00 p.m. 6:30–7:30p Vespaio Restaurant

8:00 p.m. , 6:30–10p

LA Phil Concert 9:00 p.m. at Hollywood Bowl 8–10p Emerging Leaders Mixer

on Own Your 8:30–10p Pez Cantina Dinner& DTLA Cultural Events 10:00 p.m. Transportation to the Omni Hotel, 10–10:30p

11:00 p.m.

www.acso.org 3 From Our Co-Chairs

Greetings!

Welcome to the 2017 ACSO Annual Conference hosted by the LA Phil!

ACSO member orchestras are currently grappling with wide-ranging and challenging issues ranging from identifying alternatives to the subscription model, to exploring innovation through social media,

Mireya Asturias to learning how to best engage diverse and underserved populations. Jones Though we share a goal of sustaining our art form into the future, every orchestra has different needs. With this in mind, we present this year’s conference without a theme. We hope that you will take the opportunity to design your own experience and tailor it to be most beneficial to you and your organization.

The ACSO conference is a perfect opportunity to catch up with colleagues new and old, share stories and best practices, and

Meghan reflect on another year of hard work. Please join our Roundtables, Martineau introduce yourself to someone new, and extend your network!

ACSO Conference We would like to give a special thanks to Mitch Menchaca, who Co-Chairs is celebrating his first year as our executive director, as well as the staff, Sarah Weber and Caroline Firman, for their tireless efforts in putting this conference together. We also thank the board and conference committee for their support, guidance, and contributions.

Finally, thank you for attending. We wish you a fantastic conference and visit to L.A.!

4 www.acso.org About our conference

Conference Information

Onsite Registration & LA Phil Concert Exhibitor Marketplace at the Hollywood Bowl Take a Stand Visit registration to pick up your The ACSO ticket block may be Symposium program, get the answers to any sold out for the Thursday, July 20 questions you may have, and grab concert. However, you can check at As an attendee of the ACSO a complimentary cup of coffee in the registration desk to see if any tickets Annual Conference, you have the morning. remain. If not, but you’d still like to the benefit of automatically being You can also connect with businesses attend, individual tickets may be pur- registered at no additional cost for serving the orchestra community – chased (subject to availability) online the 2017 Take a Stand Symposium stop by and learn more about them at www.hollywoodbowl.com or by taking place concurrently at the in our Exhibitor Marketplace. You’ll calling (323) 850-2000 or visiting the Walt Disney Concert Hall and find more information about them in Hollywood Bowl Box Office in person various other locations. Should the Exhibitor Guide Insert. at 2301 Highland Ave. in Los Angeles. you choose to attend any of the Symposium, your name will already Hours: be on the registration list and Thursday, July 20: 8:30 am–6:00 pm Silent Auction Stop by the Registration/Exhibitor your ACSO conference badge will Friday, July 21: 8:30 am–6:30 pm Marketplace area and bid on consulta- give you access. Saturday, July 22: 8:30 am–1:00 pm tions, get-a-ways, concert tickets, and To pick up more information about other fun items. See the Silent Auction Morning coffee service is available the specific content and schedule Items Insert for a full list of prizes. each day from 8:30–10:30 am. for each day, visit the ACSO Conference registration desk. Emerging Leaders ACSO supports and encourages the The Take a Stand Symposium Membership and development of professionals who are brings together leaders, teachers, Donor Table new to the orchestra field. We want researchers, and key stakeholders Get connected to information that you to find mentors and meet colleagues from around the world with a will help you make the most out of at conference who will be an important vested interest in the El Sistema your ACSO membership experience. part of your career trajectory. To that movement and progressive Ask any member-related questions end, we have created sessions and practices in music education. you might have, learn more about activities that are ideal for those of you the range of benefits, resources, and who have worked in the orchestra field services available to you. for five years or less. Look for sessions The Take a Stand Symposium You can also make a donation to marked as EL to learn more. is coordinated by the Education support ACSO and upgrade your Department of the LA Phil. membership to the $150 Member con Social Networking Spirito level or above so that you can Share your conference experience and attend the President’s Reception on keep the conversation going on social Friday, July 21. media using our special conference hashtag #ACSOcon Find us on Facebook at facebook.com/ACSOposts and at Twitter at twitter.com/ACSOtweets

www.acso.org 5 Conference Schedule

THURsday, juLY 20

8:30 am–6:00 pm hailed as a master at communicating Development that consists of contri- and connecting with audiences. Thomas butions intentionally made in Kris Registration/Exhibitor will open our conference by reflecting Sinclair’s name to support professional Marketplace Open on past, present, and future issues development and technical assistance Ballroom Prefunction facing the field. The opening plenary offered by ACSO. The award is pre- Check in, pick up your conference will be a joint session for attendees of sented by ACSO executive director materials and special event tickets, and the ACSO Annual Conference and the emeritus Kris Sinclair. prepare for three days full of learning. Take a Stand Symposium. • Initiated in 1996, the Most Valuable Also, be sure to bid on the Silent Auction Sponsored by the LA Phil Player Awards were created to recog- items and spend some time with our nize exemplary volunteers, volunteer Exhibitors, who will share services, projects, and volunteer organizations products, and support tools that can 12:30 pm–2:00 pm working for California’s symphony help you do your job better. Annual Meeting and orchestras and choruses. These Awards Luncheon awards are presented by ACSO board 9:30 am–10:30 am (Free and open to all registered member Dean McVay. attendees) Welcome Plenary Bunker Hill Ballroom Musical Moment provided by the Bunker Hill Ballroom Find out what ACSO is doing and learn Los Angeles Chamber Orchestra. Begin your 2017 Annual Conference more about the health and future of Featured string quartet experience on the right foot with YOUR service organization from: members include: this brief but essential session that Alan Mason, ACSO board president Carrie Kennedy, violin that presents all aspects, enabling Ina Veli, violin Stephen Wilson, ACSO vice president you to customize the conference Aaron Ottman, viola James Drummy, ACSO treasurer to your specific needs and interests. Ryan Sweeney, cello Coffee is served. Mitch Menchaca, ACSO executive Sponsored by Jeri Crawford Alan Mason, ACSO board president director Mireya Asturias Jones, ACSO board Jesse Rosen, president & CEO of The 2:15 pm–3:30 pm member and conference co-chair League of American Orchestras, shares Breakout Sessions Meghan Martineau, ACSO board what is happening on the national front member and conference co-chair to support orchestras around the country. 1 | Four Simple Steps to Mitch Menchaca, ACSO executive Infuse Excitement into director The ACSO Awards Program recognizes Your Symphony Orchestra remarkable individuals and organizations Museum B for their meaningful contributions to the 11:00 am–12:15 pm orchestra field. These awards are present- Are you an executive director, board Opening Keynote ed at our Annual Conference to honor member, senior staff, development, marketing, or finance professional, Thomas Wilkins, Principal Conductor recipients in the presence of friends and and want to increase individual giving, of the Hollywood Bowl Orchestra colleagues and to encourage excellence in visibility, board engagement, and Walt Disney Concert Hall the entire orchestra community. decrease staff burnout and turnover? • The Kris Sinclair Leadership Award Devoted to promoting a [Hint: YES!] Transform the mindset and is given to an ACSO Organizational life-long enthusiasm for the strategic actions of your board and Member that demonstrates impactful music, Thomas Wilkins, staff immediately by implementing the leadership initiatives which advance principal conductor of Four Simple Steps that have been success- the goals of their organization. the Hollywood Bowl fully used by one of this country’s leading This award is made possible by the Orchestra, brings energy and commit- professional interim leaders. Learn how Kris Sinclair Fund for Professional ment to audiences of all ages. He is to quickly create momentum as you

6 www.acso.org move your organization towards com- 4 | Telling Your Story: Making mon goals of impact – no matter what the Case to Individual Donors, League of your budget size or your current status Corporations, and Foundations American Orchestras (crisis, growth, leadership transition, Bradbury/Rose “Essentials of status quo). Bring your frustrations and Make your best case to individual Orchestra Management” your questions! donors, corporations, and foundations. Open Sessions Kathryn R. Martin, leadership transition Too often, arts nonprofits make the Hershey/Crocker strategist, nonprofit interim CEO, mistake of approaching donors from a executive leadership coach position of weakness, using a crisis as ACSO welcomes the League of Sponsored by Donna Williams leverage to secure gifts. In this session, American Orchestra’s Essentials of we will give you the framework and Orchestra Management program 2 | I Want Your Job: Planning tools for telling the kind of compelling and participants. This immersive Your Career Trajectory EL story that will bring supporters on ten-day seminar, hosted by USC, Widney board for the long term and make them prepares orchestra professionals Do you want to work your way up want to invest in your organization. with the tools they need to be from an entry-level or mid-management John Mangum, president & artistic effective administrators and leaders. position? Do you aspire to advance director, Philharmonic Society of The curriculum explores the funda- from a coordinator to a director in Orange County mentals of orchestra management, your current organization? Hear from Aashika Patel, vice president, the changing nature of orchestras, a panel of leaders on the fast track who CCS Fundraising and new values, roles, and practices have moved up the arts management Julia Ward, director of development, that are emerging as orchestras ladder and are making an impact now, communications, and strategy, evolve. The League invites you to and who will share their career paths Los Angeles Philharmonic join them for these sessions during and the lessons learned along the way. the conference: Use their experiences to help craft your 3:45 pm–5:00 pm future career path. Education + Community Nate Bachhuber, artistic administrator, Peer Forums Engagement Los Angeles Philharmonic Start a conversation, share ideas, ask Orchestras are increasingly called questions, offer opinions. In these give- Aubrey Bergauer, executive director, upon to serve their communities and-take sessions, you can join your California Symphony in multiple ways, deploying their counterparts at other orchestras or meet Nuri Kye, director of development, music and musicians as civic with similarly-sized organizations to Marin Symphony leaders, educators, healers, and listen, learn, share, and collaborate. Nicola Reilly, director of institutional bridge builders both on stage advancement, Monterey Symphony Museum A and in the community. Today’s Moderator: Sarah Weber, membership • Board Members with budgets over orchestras expand on the artistic and development manager, ACSO $500,000: Jamei Haswell, vice-chair, vision, striving for broader impact Sponsored by Choice Entertainment Santa Rosa Symphony that contributes to civic priorities Technologies Widney such as education, diversity, health • Board Members with budgets under and wellness, and connecting 3 | Navigating the Tsunami $500,000: Linda Kay, co-president, with all parts of our communities. of Nonprofit Accounting Community Women’s Orchestra Explore Education and Community Museum A Engagement in two separate There are three accounting pronounce- Bradbury/Rose sessions. ments already in place that will signifi- • Managers with budgets over $1 mil- cantly change the landscape of nonprofit lion: Alice Sauro, executive director, • 2:15–3:30 pm financial statements: the format for non- Sacramento Philharmonic and Opera Education Lead presenter: Jennifer profit financial statements, recognizing Museum B Barlament, executive director, revenue, and accounting for leases. In • Managers with budgets under $1 mil- Atlanta Symphony Orchestra a lively, interactive presentation, partici- lion: Alex Jimenez, administrative pants will be guided through what they manager, The Hutchins Consort • 3:45–5:00 pm need to know on these issues and more. Community Engagement Lewis Sharpstone, audit partner, Bunker Hill Ballroom • Marketing and Communications: Lead presenter: Simon Woods, nonprofit industry group practice president and CEO, Seattle leader, West Region, BDO USA Robin Freeman, director of public relations, San Francisco Symphony Symphony Orchestra Sponsored by Paul Jan Zdunek • Development: Janneke Straub, director of leadership gifts, LA Opera

www.acso.org 7 Conference Schedule

• Operations and General Managers: 5:30 pm–6:30 pm 8:00 pm–10:00 pm Maya Rath, general manager, Oakland Symphony Transportation to the Hollywood Bowl Concert Hollywood Bowl Gustavo Dudamel leads the Los Angeles • Education and Community If you are attending the LA Phil con- Philharmonic and the Los Angeles Master Engagement: Amy Williams, director cert, buses will board outside the hotel Chorale in stirring choral and instrumen- of education and community engage- on Olive Street promptly at 5:30 pm. If tal selections from Wagner’s mythic music ment, Santa Barbara Symphony you purchased a boxed dinner, you will dramas: Tristan und Isolde, Tannhäuser, • Guild, Leagues, and Affiliate exchange your ticket for your dinner The Flying Dutchman, Lohengrin, and Volunteers: Mireya Asturias Jones, just prior to boarding the bus. If you Die Meistersinger. volunteer, Los Angeles Philharmonic did not pre-order a boxed dinner, Affiliates you may purchase dinner at one of 10:00 pm–10:30 pm • Artistic and Artists: Scott Seaton, the many restaurants or food vendors music director, North State Symphony on-site at the Hollywood Bowl, or Transportation to Sponsored by Dean McVay you may bring in your own food. the Omni Los Angeles After the concert, return to Lot B/Odin Lot (where you unloaded upon arrival) and look for volunteers and signs that say “ACSO Conference Delegates.”

Friday, July 21

8:30 am–6:30 pm Commissioning a new piece is often considered risky and expensive, but it Registration/Exhibitor can be affordable and a way to keep Marketplace Open programming new and exciting. This

Ballroom Prefunction ©Noorberge n / R u s poli Im agi n g ©Mathew session will highlight how to commis- Grant Gershon, artistic director, sion works big and small, create com- 9:00 am–10:30 am Los Angeles Master Chorale missioning consortiums, and bring new music to life, regardless of budget size. Plenary: A Case Study Chad Smith, COO, Los Angeles of the Arts in L.A. Philharmonic Steven Lankenau, vice president, Bunker Hill Ballroom Lora Unger, CEO, Pasadena Symphony Boosey and Hawkes Los Angeles has long been touted as and POPS Meghan Martineau, director of artistic the global capital of creativity and a Moderator: Gail planning, Los Angeles Philharmonic haven for creative people, from actors, Eichenthal, chief engage- John Wineglass, composer, to designers, to visual and performing ment officer, USC Radio JW Productions, LLC artists. In fact, L.A.’s creative economy Group Sponsored by Janneke Straub accounts for one in seven salaried Sponsored by Dorothy Wise jobs in the region. Where do orchestras 2 | Employment Law Toolbox: and musicians fit into this equation? 10:45 am–12 noon Navigating Employers’ Hear from a stellar panel of leaders Most Common Legal Pain-Points from our field about their thoughts on Breakout Sessions Bradbury/Rose the role of orchestras in L.A.’s creative Have questions on employment law and | sector and their predictions on the 1 Commissioning New Music… not sure if your orchestra is compliant? future influence of classical music in Regardless of Organization Size Join this session that will describe some the greater arts world. Hershey/Crocker of the biggest pitfalls employers face

8 www.acso.org under both California and federal law, acting president & CEO of the LA Phil, 3 | Social Media: What is Our Goal and get strategies and best practices to about the importance of making music and What Should We Share? make those pitfalls less dangerous. accessible to all. He is joined onstage by Museum A/B Chelsea Mesa, partner, Seyfarth Shaw members of the Simón Bolívar Symphony Is your orchestra struggling to keep up LLP Orchestra of Venezuela, of which he is with the various social media outlets? Sponsored by BDO USA the music director and which was found- Do you need help strategizing your ed as the flagship orchestral program of content and identify what social media El Sistema. This is a joint session with the 3 | Winning in the New Era sites to use? Join these marketing and Take a Stand Symposium. of Corporate Sponsorships communication professionals to help Museum A/B you shape your social media goals Every year the competition for securing 2:30 pm–3:45 pm and assist in creating a plan of what cash from sponsors is becoming increas- to share and where to share it. Breakout Sessions ingly complex, but there may be other Brian Lauritzen, producer/host, ways to partner with organizations that 1 | Understanding Funding Trends Classical KUSC can lead to a win-win for all! Join a panel to Improve Your Odds Sasha Hnatkovich, communications of experts experienced in fundraising, Hershey/Crocker manager, Kronos Quartet corporate-giving, and turn-arounds in a Have you ever wondered why your grant Patrick Brown, director of marketing, discussion about winning sponsorships wasn’t funded or your proposal wasn’t Los Angeles Master Chorale and securing partnerships. Real-life successful? Or why you can no longer Sponsored by John Wineglass stories from the front line will help you apply to a long-time funder? There might decide whether to seal the deal or walk be more going on behind the scenes than away. Bring your best practices, success you know. Join this session to learn more 4:00 PM–5:15 pM stories, and questions to this interactive about what factors can influence funding Breakout Sessions panel presentation and discussion. decisions and use this information to Julia Cole, director of institutional craft more successful “asks.” Hear cor- 1 | Engaging Underserved giving and stewardship, Los Angeles porate, foundation, and government Populations Philharmonic funders discuss their perspectives on the Hershey/Crocker Lacey Huszcza, senior director of evolution of funding trends on a local, Vijay Gupta will share his work as the advancement and strategic engagement, state, and national level. director of Street Symphony, a commu- Los Angeles Chamber Orchestra Jaren Bonillo, arts program specialist, nity engagement ensemble that has Paul Jan Zdunek, managing director, California Arts Council presented nearly 200 free, live musical nonprofit and education advisory Anji Gaspar-Milanovic, director of engagements with the Los Angeles services, BDO USA grants and professional development, community, including Skid Row and Los Angeles County Arts Commission the L.A. County Jails. They bring music to lift up the brave stories and voices 12 noon–1 pm Jonathan Weedman, executive director, of people who, although living in an Gay Men’s Chorus of LA (former vice Networking Lunch impoverished situation, are in no way president, Wells Fargo Foundation) on your Own impoverished in spirit. Craig Watson, Use our Dining and Exploration Guide Moderator: Mitch Menchaca, former director of the California Arts to find a great place nearby to eat and executive director, ACSO Council, will discuss the Arts in keep the conversations going. Corrections Program, a partnership | 2 Audience Engagement between the California Department of in Non-Traditional Ways 1:00 pm–2:15 pm Corrections and Rehabilitation and the Bradbury/Rose California Arts Council, to combat A Conversation with Learn from community engagement recidivism, enhance rehabilitative goals, Gustavo Dudamel leaders about strategies to get your and improve the safety and environment Walt Disney Concert Hall orchestra out of the concert hall and of state prisons. Both will showcase Internationally renowned into the community in an authentic, how music can bring healing and hope symphony and operatic meaningful way. Hear strategies and to these underserved populations. words of wisdom on the successes, conductor, Gustavo Vijay Gupta, founder/artistic director, Dudamel, is motivated by a failures, and pitfalls of such work. Street Symphony

LA P hilhar m o n ic Ass oc , director of community profound belief in music’s Leni Boorstin Craig Watson, arts consultant and power to unite and inspire. & government affairs, Los Angeles former director of the California Arts A child beneficiary of the Philharmonic Council El Sistema music education Aaron Paley, president & co-founder, Sponsored by Mireya Asturias Jones program, and now one of CARS – Community Arts Resources its strongest champions and Sponsored by Sean Sutton supporters, he talks with Gail Samuel,

www.acso.org 9 Conference Schedule

2 | Developing and 3 | Beyond the Numbers: What will be the roles of artists and arts Leveraging BRAND YOU EL Recent Research (and Controversy!) organizations? What changes do we Bradbury/Rose Tells Us About the Future of the Field need now to prepare? With today’s exponential growth of qual- Museum A/B Talia Gibas, professional development ified executive leaders, it is even more The nonprofit arts world is awash in program manager, Los Angeles County important to set yourself apart from data – on attendance numbers, attitudes Arts Commission the pack by developing and leveraging toward the arts, the benefits of arts Charles Jensen, program director, your brand with personalized skills and education, artist employment statistics, UCLA Extension Writers’ Program experience. From identifying your niche and so forth. How much do we know Sponsored by Aubrey Bergauer to landing your dream job against all about the current state of the field, and odds, this program will provide the tools more importantly, where it might be and insights to give you the advantage heading? This session looks beyond the 5:30 pm–6:15 pm in your professional journey. numbers at trends within our broader Ask an Expert Paul Jan Zdunek, managing director, economy and society and invites partici- Roundtable Discussions nonprofit and education advisory pants to speculate about what is to come. Bunker Hill Ballroom services, BDO USA Participants will be asked to envision Engage in a topic you’ve always wanted Sponsored by Choice Entertainment the orchestral field of tomorrow based to explore by joining a roundtable dis- Technologies on what we can intuit from data. What cussion. This focused but flexible format allows you to network with a small group of peers while a facilitator leads you through a lively conversation about a specific theme. • Engaging Your Local Community: Kelly Lucera, executive director, A D V I S O R S Long Beach Symphony • Avoiding a Crisis: Paul Jan Zdunek, Passionate Experienced Independent managing director, BDO USA • CAC Grants and Program: Jaren Bonillo, arts program specialist, California Arts Council • How to Create a Culture of Philanthropy in Your Organization: Robert Swaney, principal, Robert Swaney Consulting • Creating an Integrated and Balanced Life: Kathryn Martin, owner, Kathryn R. Martin Consulting • Budgeting for Your Web Presence: Contact us for a consultation LaMae Weber, CEO, Dream Warrior with our Institutional • Program Notes: Dr. Todd Samra, Consulting Group. musicologist, Monterey Symphony Mike Breller, Managing Director • Using Arts Consulting to Bridge Gaps [email protected] in Expertise: Cristine Kelly, principal, (949) 718-1602 Fix Creative Your Mission. • Principles of Good Governance: Terry Knowles, consultant, Philips & Your Future. Associates We are committed to providing our clients with • The Power of the Plus One – Learn Who is Sitting in Your Seats: strategic guidance and thoughtful investment Sarah Hutton, manager, Choice advice to meet their long-term objectives. Entertainment Technologies

10 www.acso.org Things to do in DTLA

Times, Grand Performances presents • Technology Information Architecture high-quality music, dance, theater, and its Impact on Customer and more at the breathtaking California Plaza in the heart of Satisfaction: Behnam Ataee, CTO, Downtown. For 30 years, Grand Dream Warrior Performances has delivered the • The Three B’s – Beach, Boulanger, best of global culture to inspire com- Bacewicz, and other Great Women munity among the diverse peoples

Composers You Want to Know: n B aa © I wa of Los Angeles, and reflect the many Liane Curtis, president, Women’s cultural interests across the region. Philharmonic Advocacy The Broad Museum – July 21 and July 22, 221 S. Grand Ave. (next Featuring music by Sidestepper Sponsored by Robert Swaney to Walt Disney Concert Hall), FREE and Buyepongo: Music that will Consulting move you, emotionally and on your ACSO has reserved a limited number feet! Sidestepper, the pioneers of of tickets for conference attendees Colombia’s electro-cumbia move- 6:30 pm–7:30 pm on the evening of Friday, July 21st ment, highlight their acoustic roots with entry beginning at 7:00 pm President’s Reception for your dancing pleasure. Buyepongo (please note that the museum closes Vespaio Restaurant will lead you across boundaries of at 8:00 pm) and Saturday, July 22nd sound and rhythm with their buoy- This is an opportunity for ACSO to with entry beginning at 1:30 pm. ant fusion of global influences. thank our Individual Member-Donors Tickets are available on a first-come, and our Conference Sponsors at a casual first-served basis and may be picked gathering that includes drinks and light up at the registration table. appetizers. Have a drink on us, network The Broad is a new contemporary with one other, and know how much art museum founded by philanthro- ACSO appreciates your support. pists Eli and Edythe Broad on Grand Please note: you must be (or become) a Avenue in downtown Los Angeles Member con Spirito ($150 level or above) that opened in September of 2015. to attend this reception. You can buy or The museum is home to the 2,000

upgrade your membership at the mem- works of art in the Broad collection, Da n ce D TLA P hoto C ourte s y of T he Mu ic e ter bership table or onsite at the restaurant. which is among the most prominent The Music Center’s Dance DTLA: Sponsored by Alan Mason, Riboli holdings of postwar and contempo- Dance Downtown – July 21, Family Wines, and Vespaio rary art worldwide, and has launched an active program of rotating tem- 7:00 pm, Grand Park, 200 N. porary exhibitions and innovative Grand Ave., FREE 8:30 pm–10:00 pm audience engagement. A summer favorite now in its 13th Emerging Leaders Mixer EL year, The Music Center’s Dance Pez Cantina Grand Performances – July 21, DTLA is an evening of dance under 8:00 pm, California Plaza, 300 & the stars on most Friday nights in If you have been in the field for less than 350 S. Grand Ave. (adjacent to the summer months, from June– five years, come and network with your Omni Hotel), FREE September, 2017. Hosted this year fellow emerging leaders. Create bonds Hailed as the “Best Free Outdoor entirely in Grand Park, the series fea- and friendships that will last for the rest Summer Concert Series” by Los tures Dance Downtown (7:00 p.m.– of your career! This reception includes Angeles Magazine and called “a 11:00 p.m.), every other Friday night, light appetizers and one drink ticket. grand gift to the public... democracy where participants can learn new Sponsored by Choice Entertainment in musical action” by the Los Angeles dance moves in a judgment free Technologies zone with a different dance genre at each event. From Cumbia to Disco and Line Dancing, Dance Downtown Dinner & DTLA Cultural welcomes anyone who loves to dance Events on Your Own to learn some new moves in the Check out the Dining and Exploration heart of Los Angeles’ civic center. Guide to find great restaurants for The Music Center’s Dance DTLA dinner with your colleagues. Also take events will be held at various loca- the opportunity to explore Downtown tions throughout Grand Park.

Sidestepper P hoto courte s y of G ra nd erfor m a n ce Los Angeles and participate in some amazing cultural experiences nearby (see sidebar).

www.acso.org 11 Conference Schedule

Saturday, July 22

8:30 am–1:00 pm stories will be shared, solutions will be Introductory Remarks offered, and questions will be answered. Laura Zucker, executive Registration/Exhibit Paul Ideker, executive director, director, Los Angeles Marketplace Open Redlands Symphony County Arts Commission Ballroom Prefunction Kevin Marvin, executive director, Even though Los Angeles Santa Barbara Symphony © G e nn ia C ui County is one of the most 9:00 am–10:15 am Don Nelson, executive director, diverse in the nation, a 2016 DataArts Breakout Sessions Stockton Symphony survey found that the workforce of par- Moderator: Shawn Ingram, vice presi- ticipating L.A. County arts nonprofits 1 | Advocacy vs. Lobbying dent, Arts Consulting Group was not as diverse as the populations Museum A/B they represented. In an effort to remedy Sponsored by Arts Consulting Group All lobbying is advocacy, but not all this, the Los Angeles County Arts advocacy is lobbying! Advocacy is the Commission came out with a landmark 3 | Marketing and the Concert act of arguing in favor of something, report on the Cultural Equity and Experience: 21st Century Lessons such as a cause or policy. Lobbying Inclusion Initiative that led to the devel- Not Just for Millennials is any attempt to influence specific opment of 13 recommendations to the Hershey/Crocker legislation. Arts organizations must L.A. County Board of Supervisors to Everyone’s talking about how to attract understand the distinction and should ensure that all residents have equitable new audiences, especially millennials, be diligent in building and maintaining access to arts and culture. Laura will but one orchestra’s findings show that good relationships with arts agencies, highlight these findings and how they the music itself isn’t the challenge, and legislators and elected officials, and connect with the orchestra field. the solutions aren’t just for millennials. community stakeholders. Learn the These results of the California Intercultural Understanding levels of advocacy your organization Symphony’s “Orchestra X” project on in Today’s Communities can legally engage in, especially around user experience went viral this year public funding, arts education, and Salvador Acevedo, with tens of thousands of hits and ulti- community development issues. Also, vice president of cultural mately received attention from The find out more about current legislative strategy, Scansion Wall Street Journal. The Long Beach issues that affect the orchestra field. Latinos are the largest Symphony has been working with a ethnic group in California, Charles Flowers, deputy director, firm on “DoubleClick and Retargeting” Arts for LA six more states will have minority- strategies, which has helped their single majority populations in the next five Mitch Menchaca, executive director, ticket sales grow. Hear how these years, there are four generations living Association of California Symphony orchestras have implemented changes today, and the number of LGBT fami- Orchestras based on their findings and how your lies will continue to rise. How diverse Craig Watson, arts consultant and organization can take real (and easy!) is the audience and the stage where you former director of the California Arts actionable steps to do the same. perform? Join Salvador Acevedo as he Council Aubrey Bergauer, executive director, discusses different perspectives on how California Symphony to increase your relevance by engaging 2 | The Executive’s Role Genevieve Macias, director of commu- a more diverse constituency. Not all in Board Governance nications & development, Long Beach regions in the state and country are the Bradbury/Rose Symphony same, and no two organizations are Join Arts Consulting Group Vice Sponsored by Stephen Wilson alike, so no diversity initiative should President Shawn Ingram as he moder- look the same. Round out your confer- ates a discussion about the executive ence experience with an inspirational director/CEO’s role in encouraging and 10:30 am–12:00 pm and motivational closing session about sustaining strong board governance. Closing Plenary creating meaning in the work you do Bring your thoughts, ideas, and issues as Bunker Hill Ballroom and with the audiences you serve through “intercultural” understanding. Sponsored by Sharon Simpson 12 www.acso.org In GratituDE

Special Thanks

Many thanks to our 2017 Host, Ojai Music Festival Exhibitors the LA Phil! Omni Hotel Special thanks to the following Pacific Symphony Exhibitors who represent businesses We wish to thank the LA Philharmonic Pasadena Symphony and POPS serving the orchestra community. Affiliates at Large, and their chair, Pez Cantina Arts Management Services Nancy Howard, for providing many Riboli Family Wine Estates Arts Management Systems of the conference volunteers. San Bernardino Symphony ASCAP Thank you to all the conference volun- San Francisco Symphony Beacon Pointe Advisors teers who worked hard to ensure that Santa Barbara Symphony BDO USA our attendees had an amazing experience! Santa Cecilia Orchestra Choice Entertainment Technologies Santa Rosa Symphony Classics Alive Artists 2017 Conference Alan Silverstri Dream Warrior Committee John Wineglass EnCue Mireya Asturias Jones, co-chair Paul Jan Zdunek Robert Swaney Consulting Meghan Martineau, co-chair TheaterMania/Ovation Tix Jeri Crawford Women’s Philharmonic Advocacy Sonia Marie De León de Vega Lacey Huszcza Janneke Straub Oliver Theil Adrienne Valencia Paul Jan Zdunek

In-Kind Donations Special thanks to the following friends of ACSO who provided in-kind goods and services and silent auction items for the 2017 Annual Conference. Ace Hotel Downtown Los Angeles 2018 Annual Katherine Akos Arts Consulting Group California Symphony Conference Cappella SF Dream Warrior August 2018 | Sacramento James Drummy Festival Mozaic Hollywood Bowl Harry Jacobs Jones Coffee Roasters SAVE LA Opera ©k s teffe ns /i tockphoto Las Vegas Philharmonic THE Long Beach Symphony Los Angeles Chamber Orchestra DATE! Kathryn R. Martin Alan Mason Monterey Symphony Oakland Symphony Hosted by the Sacramento Philharmonic and Opera

www.acso.org 13 Conference Sponsors

The Joy of Giving ACSO would not have been able to produce this annual convening if not for the following individuals and organizations. Thank you!

CORPORATE, FOUNDATION, AND Individual GOVERNMENT SPONSORS Sponsors Aubrey Bergauer Jeri Crawford James Drummy Mireya Asturias Jones Alan Mason Dean McVay Sharon Simpson Janneke Straub Sean Sutton Donna Williams Stephen Wilson John Wineglass Dorothy Wise Paul Jan Zdunek

dreamwarriorgroup

ARTdynamix

SINCE 1917 (Gifts as of June 30, 2017)

14 www.acso.org Event Locations

Hotel Map

Prefunction Area

SECOND Floor

DTLA Area Map

2 Key

Omni Los Angeles 6 ★ Hotel

1 1 The Broad Museum

5 2 Grand Park

3 Grand Performances

★ 4 Pez Cantina 3 4 5 Vespaio

Walt Disney 6 Concert Hall ata ©2017 G oogle Map d ata

www.acso.org 15 ACSO

Board OF Directors AND Staff

OFFICERS Meghan Martineau STAFF Alan Mason, President Director of Artistic Planning, Mitch Menchaca Board Member, Santa Rosa Symphony Los Angeles Philharmonic Executive Director Bettina Swigger, Secretary Dean McVay Caroline Firman Executive Director, Festival Mozaic Board Member, Communications & James Drummy, Treasurer San Bernardino Symphony Conference Manager Board Member, Ojai Music Festival Maya Rath Sarah Weber Sean Sutton, Vice President General Manager, Oakland Symphony Membership & Executive VP & COO, Pacific Symphony Nicola Reilly Development Manager Stephen Wilson, Vice President Director of Institutional Advancement, Tiffany Fajardo President & CEO, Fresno Philharmonic Monterey Symphony Conference Intern Paul Jan Zdunek, Vice President Janneke Straub Addae Jordan Managing Director, Nonprofit and Director of Leadership Gifts, Conference & Education Advisory Services, BDO USA Los Angeles Opera Membership Intern Oliver Theil DIRECTORS Director of Communications, CONTACT Aubrey Bergauer San Francisco Symphony Mailing Address: PO Box 71439 Executive Director, Adrienne Valencia Los Angeles, CA 90071 California Symphony Director of Youth Education, Jeri Crawford San Diego Symphony Physical Address: c/o Lewis Brisbois President, Las Vegas Philharmonic Amy Williams 633 West 5th Street, #600 Director of Education & Community Sonia Marie De León de Vega Los Angeles, CA 90071 Music Director, Santa Cecilia Orchestra Engagement, Santa Barbara Symphony Phone: (800) 495-ACSO (2276) Donna Williams Lacey Huszcza Fax: (213) 402-6400 Board Member, Oakland Symphony; Senior Director of Advancement Email: [email protected] & Strategic Engagement, Philharmonia Baroque Orchestra Los Angeles Chamber Orchestra John Wineglass Mireya Asturias Jones Composer, JW Productions, LLC Volunteer, Los Angeles Philharmonic Affiliates DIRECTORS EMERITI John Mangum Pauline Fisher President & Artistic Director, G. Michael Gehret Philharmonic Society of Orange County Kelly Lucera Sharon McNalley Kathryn R. Martin Stephen J.M. (Mike) Morris Leadership Transition Strategist/ Deborah Rutter Executive Coach, Kathryn R. Martin Kris Sinclair Consulting Louis G. Spisto Joseph Truskot

16 www.acso.org JOHN ADAMS • MICHAEL DAUGHERTY • JOHN WILLIAMS JAMES BECKEL • JOHN LUTHER ADAMS • CHRISTOPHER ROUSE ROBERT WENDEL • OSVALDO GOLIJOV • STEVE REICH • ALAN MENKEN AARON JAY KERNIS • JOAN TOWER • MICHAEL TORKE • KEVIN PUTS STEVE AMUNDSON • JOHN HARBISON • ELLEN TAAFFE ZWILICH SAMUEL ADAMS • WILLIAM BOLCOM • SEAN SHEPHERD • TERRY RILEY CHARLES WUORINEN • JOSEPH SCHWANTNER • DANNY ELFMAN STEVEN MACKEY • ADAM SCHOENBERG • CINDY MCTEE • DELVYN CASE PETER BOYER • STEPHEN HARTKE • NATHANIEL STOOKEY • BRETT DEAN TOBIAS PICKER • BERNARD RANDS • MATTHEW AUCOIN • PIERRE JALBERT FREDERIC RZEWSKI • ALAN SILVESTRI • DAVID AMRAM

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