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ROLEX and MUSIC Rolex and Music ROLEX AND MUSIC rolex and music PARTNERING A CULTURE OF EXCELLENCE Rolex supports the arts and music through its patronage of select artists and activities as part of the legacy of the vision and values of the company’s founder Hans Wilsdorf. His constant innovation and perpetual pursuit of excellence produced watches of such high quality that they became renowned symbols of elegance and prestige. In keeping with a desire to foster excellence in the arts and assist in the transmission of knowledge across generations, Rolex has developed long-term associations with the world’s most prestigious events, institu- tions and orchestras. In addition, the company’s enduring partnerships with some of the world’s greatest artists encourage and recognize those who always reach further to attain the highest level of performance. Rolex’s first Testimonee in the arts was New Zealand soprano Dame Kiri Te Kanawa in the 1970s and the relationship continues to flourish. Renowned Spanish tenor Plácido Domingo has been associated with Rolex since 1982. Building on their inspiration, Rolex has extended such ties globally to successive, gifted generations of Testimonees in music, and supports ventures that encourage rising young artists, including singers, conductors and instrumentalists. Beyond sponsorship, the Rolex Mentor and Protégé Arts Initiative seeks out young artists and brings them together with great masters for a period of creative collaboration in a one-to-one mentoring relationship. In addition to supporting individual talent, Rolex partners the prestigious institutions that showcase it, including four of the world’s leading opera houses, in London, Milan, New York and Paris, and two beacons of classical music, the Salzburg Festival and the Vienna Philharmonic. This support for rich cultural tradition extends to new frontiers, geographically and through partnerships with leading online platforms that make high-quality music accessible to a wide audience. In sharing the brand’s passion for perfection and excellence, Rolex is helping to perpetuate artistic heritage and making a lasting contribution to culture worldwide. ROLEX AND MUSIC : 3 contents ICONIC PRESTIGIOUS ROLEX INSTITUTIONS PERFORMANCES TESTIMONEES P. 4 P.11 P.14 DIGITAL PLATFORMS P.29 ROLEX MENTOR AND PROTÉGÉ ARTS INITIATIVE P.30 MEDIA CONTACTS P.31 ROLEX AND MUSIC ICONIC INSTITUTIONS The world’s great operatic stages each have their own distinctive history and distinguished architecture. But what they all share is an uncompromising commitment to the most exacting standards, at all levels, allowing them to attract the most accom- plished performers as well as audiences that demand nothing less than perfection. Rolex is proud to partner these iconic venues. ROLEX AND MUSIC ICONIC INSTITUTIONS : 5 TEATRO ALLA SCALA milan, italy Milan’s Teatro alla Scala is one of the principal opera houses of the world and the leading Italian house. La Scala is the mythical theatre where classic al music flourished, where great composers such as Rossini, Verdi and Puccini triumphed, and where legendary conductor Arturo Toscanini rehearsed in the Sala Gialla. It has been the scene of many famous opera premieres, among them Bellini's Norma, Verdi's Otello and Falstaff, and Puccini's Madama Butterfly and Turandot. Rolex Testimonees have also made their mark at the renowned venue: Plácido Domingo’s wildly successful Otello dominated one of the greatest sea- sons in La Scala’s history, Cecilia Bartoli returned recently after many years, and Gustavo Dudamel conducted his first Don Giovanni there. La Scala also draws the best stage directors, from Robert Wilson to Robert Lepage. Literally translated as “Theatre at the Stairway”, and known simply as La Scala, its name derives from having been built on the site of a Gothic church called Santa Maria alla Scala. It was founded in 1776 under the auspices of the Empress Maria Theresa of Austria (whose country ruled Milan) to replace a previous theatre destroyed by fire. In 1872, it became the property of the city of Milan. The very first performance there was Antonio Salieri’s 38-scene opera Europa riconosciuta, a tragic tale of love, violence and political discord. La Scala is known above all for its audience, without a doubt one of the liveliest, most discerning in the world. Teatro alla Scala, through its long and illustrious history, represents ultimate prestige and excellence, values it shares with Rolex, which has been Exclusive Timepiece of La Scala since 2006. ROLEX AND MUSIC ICONIC INSTITUTIONS : 6 ROYAL OPERA HOUSE london, united kingdom The magnificent Royal Opera House in London’s Covent Garden is one of the most well-known performing arts venues in the United Kingdom. As the home of The Royal Ballet, The Royal Opera and the Orchestra of the Royal Opera House, it brings together the world's most extraor- dinary artists in more than 500 performances every year on its two world-class stages. The Royal Opera House is open every day from 10am and offers a rich programme of daytime events, activities and festivals for people of all ages and through award- winning music, dance and theatre it transports its audiences to other worlds. The line-up of renowned conductors, directors and performing artists who have graced the stage at Covent Garden includes former Rolex Arts Initiative Mentor, the late Sir Colin Davis, who succeeded Sir Georg Solti as Principal Conductor from 1971 to 1986, and Plácido Domingo, Sir Bryn Terfel and Dame Kiri Te Kanawa, all Rolex Testimonees. In 1971, Dame Kiri, Rolex’s first arts Testimonee, gave an unforgettable performance of a youthful Countess in Le nozze di Figaro and returned there in 2014 to celebrate her 70th birthday and final operatic performance playing La Duchesse de Crackentorp in the La fille du régiment. Rolex is Exclusive Timepiece of this great British cultural institution under a partnership formed in 2008. ROLEX AND MUSIC ICONIC INSTITUTIONS : 7 THE METROPOLITAN OPERA new york, united states The Metropolitan Opera, New York, the vibrant home of the world's most Since its inception in 1883, the Metropolitan has stood among the grandest of creative and talented operatic artists, is the largest classical music organization opera companies, spanning the decades between the Gilded Age (late 19th cen- in North America. Commonly referred to as “the Met”, it is housed in the heart tury) and the age of new media. It was founded by a group of wealthy business- of a vast artistic complex at the Lincoln Center for the Performing Arts, which men and opened with a performance of Gounod’s Faust. By 1903, the acclaimed includes a concert hall, a theatre and a conservatory. Yannick Nézet-Séguin took Italian tenor, Enrico Caruso, made his debut and swiftly assumed his place as the over the musical helm of the company as the Met’s Jeanette Lerman-Neubauer dominant figure of the company. The new Metropolitan Opera House at Lincoln Music Director in the 2018/2019 season. Center for the Performing Arts opened in 1966 with a premier performance of The Met is constantly elevating theatrical standards by increasing the number Samuel Barber's Antony and Cleopatra, written especially for the occasion. of new productions and presenting modern masterpieces alongside the classics. On 28 April 2019, the Met celebrated tenor and Rolex Testimonee Plácido It has also launched a series of initiatives to broaden its reach internation ally, Domingo, on the occasion of this legendary star’s 50th anniversary with the including the successful Live in HD series of performances transmitted to Met. Among the many other great stars who have appeared at the Met through- movie theatres around the world, and a pioneering education and audience out its illustrious history are Marcella Sembrich, Nellie Melba, Lilli Lehmann, outreach programme. Feodor Chaliapin, Lauritz Melchior, Maria Callas and Luciano Pavarotti. Rolex has been Official Timepiece of the Metropolitan Opera since August 2011. ROLEX AND MUSIC ICONIC INSTITUTIONS : 8 OPÉRA NATIONAL DE PA R IS paris, france The Opéra de Paris is the most esteemed opera company in France and one of the oldest of its kind in the world. Founded in 1669 by King Louis XIV with the aim of giving opera acad- emies or music performances in the French language the same standing as those of Italy, it has since remained a vital musical institution. Classical ballet as we know it today arose here as the Paris Opera Ballet, the oldest national ballet company in the world, and has remained an integral part of the company. In 1989, the newly built Opéra Bastille joined the historic Palais Garnier as part of the Opéra de Paris, which in 1994 became the Opéra national de Paris. The two venues exemplify elegance and style by combining Parisian tradition and modernity in one institution. Palais Garnier The Palais Garnier is a symbol of Paris, a masterpiece created by the architect Charles Garnier in 1875. Built on a 3-acre (1.2 hectare) site, it houses a grandiose theatre and pub- lic area, a library-museum, as well as several rehearsal studios and workshops. Even more impressive is the lake underneath the building; it was an integral part of the original design. The Palais Garnier’s neo-baroque style became an influential architectural prototype for many theatres built around the world. The Opéra Bastille was inaugurated on the occasion of the bicentennial of the French Revolution and was originally created to bring a new “popular and modern” opera house to Paris. Designed by Uruguayan- Canadian architect Carlos Ott, its appearance is in stark contrast to the opulence of the Palais Garnier. It houses a main theatre, an amphitheatre, a studio theatre, set and cos- Opéra Bastille tume workshop and offices. Rolex has been Exclusive Timepiece of the Opéra national de Paris since 2014.
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